Connected Summer 2015

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CHANGES, ACTIVITIES

MEMBER NEWS KUDOS

Cal Poly Students Win Awards in Packaging Challenge

TO BLOG OR NOT TO BLOG,THAT IS THE QUESTION

Outstanding Blog

Cal Poly graphic communication students won two awards for a pop-up mailer at the annual Phoenix Challenge Flexo Packaging Competition last spring. For the yearlong Phoenix Challenge, student teams select a local company to rebrand and market its business with collateral materials using the flexographic print process. The Cal Poly team, which competed with eight other schools in Nashville, TN, received Best Concept and Best Graphics awards. In addition, Cal Poly received a silver medal for print excellence for the 2014 Phoenix Challenge team’s thermochromic wine tag, which turns blue when the wine bottle is chilled to the proper temperature. The award was announced at the Flexographic Technical Association’s Forum Banquet. http://cla.calpoly.edu/cla_2014_graphics-phoenix-prize.html

Digital Attic, a full-service multimedia production company based in Fresno, deliver compelling and engaging content across a variety of platforms for companies of any size and for many that are household names. If you’re an advertising agency, marketing company, or a direct business that needs relevant digital solutions, they can help. Connected wanted to commend them for a blog that not only presents useful content like analytics and responsive design but also contains a subtle marketing message in each item. (www. digitalattic.com/blog)

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VISUAL MEDIA ALLIANCE

| CONNECTED | SUMMER 2015


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