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The Reno-Sparks Convention & Visitors Authority Washoe County, Nevada

2006 Marketing Statistics Report

Mission of the RSCVA: The mission of the RSCVA is to attract overnight visitors to Reno-Tahoe lodging properties through tourism marketing, convention sales and facility operations, featuring local amenities, attractions and events; thereby enhancing the economic benefit and quality of life for northern Nevada.

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2006 Marketing Statistics


2006 Marketing Statistics Report RENO-SPARKS CONVENTION & VISITORS AUTHORITY (RSCVA): The Reno-Sparks Convention & Visitors Authority (RSCVA) was established in 1959 as the Washoe County Fair and Recreation Board. The RSCVA acts as a marketing organization for the county to promote convention and tourism business. Unlike other convention and visitor bureaus across the country, the RSCVA owns and/or operates several facilities designed to draw out-of-town visitors, including: • • • • • • •

National Bowling Stadium (Owned by City of Reno, Operated by RSCVA) Northgate Golf Club Pioneer Center for the Performing Arts (Managed by the Reno Performing Arts Center Association) Reno Events Center Reno-Sparks Convention Center Reno-Sparks Livestock Events Center Wildcreek Golf Course

Revenue for the RSCVA comes primarily from room license taxes, revenue derived from the operation of the facilities it owns, investment income, and marketing revenue from visitor centers and services. The RSCVA is governed by a Board of Directors that represents a variety of business and community groups in Washoe County, including the gaming, financial, air service, and motel industries, as well as the City of Reno, the City of Sparks and the Washoe County Commission. Incline Village is represented by a non-voting member. Board of Directors as of March, 2007

Representing

Lynn Atcheson Frank Baldwin John Breternitz Dwight Dortch John Farahi Jack Fisher David Humke Mike Murdock Mark Pardue Roberta Ross Phil Salerno Pete Sferrazza Sharon Zadra

Air Service Representative Gaming Industry General Business City of Reno Gaming Industry Gaming Industry Washoe County Commission Financial Industry Incline Village / Crystal Bay Motel Industry City of Sparks Washoe County Commission City of Reno

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2006 Marketing Statistics


Table of Contents Introduction and Summary of Key Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Washoe County Population and Climate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5

Estimated Visitor Count . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6

Estimated Economic Impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8

Visitor Profile Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9

Airport Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10

Highway Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13

Amtrak Use Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15

Room Utilization and Occupancy Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16

Number of Licensed Rooms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20

Room Tax, Rates, and Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21

Gaming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23

Reno-Tahoe Area Convention Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Reno-Sparks Convention Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

31

Reno-Sparks Livestock Events Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . 32 National Bowling Stadium Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

33

Reno Events Center Utilization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Golf Course Utilization (If Owned/Operated by RSCVA) . . . . . . . . . . . . . . . . . . . . . 35 Ten Year Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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2006 Marketing Statistics


Introduction to 2006 Report The 2006 Marketing Statistics Report is a concise statistical reference source on the tourism industry in the Reno-Tahoe, Nevada area. The purpose of the report is to provide a broad overview of visitors to the area and the local tourism industry. The report includes “fast facts” about the number of visitors, the economic impact of visitors, and general visitor profiles. It also includes information about transportation to the area, lodging statistics, and the gaming industry. Additionally, information about the RSCVA’s services and operations is included. This report touches on many topics, but is not exhaustive. The focus is on tourismrelated data for the Reno-Tahoe area for the calendar year 2006, with comparative data from 2005 and trend data from the past 10 years (located at the end of the document).

Summary of Key Changes Change

Indicator

2005 to 2006

Taxable Room Revenues Train Passenger Arrivals Motel Occupancy (Point Change) Washoe County Population Washoe County Gaming Win (Actual) Hotel Occupancy (Point Change) Total Visitors to Washoe County Highway Traffic on I-80 at Verdi (Through June 2006) Number of Licensed Rooms Cash Occupied Room Nights Likelihood of Visitors Returning within 2 Years Estimated Mean Daily Budget of Visitors (from 100+ miles) Airport Deplanements

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6.8% 5.1% 4.5% 3.1% 1.8% 0.4% -1.6% -2.0% -2.2% -2.9% -3.0% -3.2% -3.6%

2006 Marketing Statistics


Washoe County Population and Climate Washoe County is located in the northwest corner of Nevada. About 16% of Nevada’s population resides in Washoe County, making it the second largest county by population in Nevada (following Clark County).

WASHOE COUNTY POPULATION Reno Sparks Incline Village/Crystal Bay Other Washoe County Total Washoe County

2005

Percent Change

2006

Estimate

Percent

Projection

Percent

206,735

52.1%

214,371

52.4%

3.7%

85,618

21.6%

87,846

21.5%

2.6%

11,223 93,268 396,844

2.8% 23.5% 100.0%

11,478 95,390 409,085

2.8% 23.3% 100%

2.3% 2.3% 3.1%

Source: Nevada State Demographer. A different source, the U.S. Census Bureau, estimated the Washoe County population at 389,775 in 2005 and 396,428 in 2006, reflecting a 1.7% increase.

MONTHLY AVERAGE TEMPERATURES* January February March April May June July August September October November December

Reno

Lake Tahoe

(Airport)

(Glenbrook)

2006

2006

Low 27 26 29 40 48 57 62 58 48 41 29 28

High 48 52 49 82 77 88 95 91 82 71 54 47

Low 27 25 23 32 39 45 50 50 45 38 29 26

High 43 42 40 51 64 73 79 77 73 62 48 41

Source: Western Regional Climate Center *If 2006 climate data is missing, the mean monthly average temperature from the prior three years is substituted.

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2006 Marketing Statistics


Estimated Visitor Count VISITOR COUNT:

2005

Percent Change

2006

From 35+ Miles Away

Day Visitors Overnight – Commercial Overnight – Not Commercial Total

Estimated Visitors

Percent

Estimated Visitors

Percent

1,311,614 3,569,236 385,555 5,266,405

25% 68% 7% 100%

1,310,260 3,450,738 419,694 5,180,692

25% 67% 8% 100%

-0.1% -3.3% 8.9% -1.6%

Source: RSCVA Visitor Profile Study and RSCVA 35-100 Miles Visitor Profile

VISITORS COUNT:

2005

2006

Percent Change

By Distance from Area

From 35-100 Miles Away From 100+ Miles Away Total

VISITORS’ PRIMARY TRANSPORTATION*

Estimated Visitors

Percent

Estimated Visitors

Percent

1,504,431 3,761,974 5,266,405

29% 71% 100%

1,540,164 3,640,528 5,180,692

30% 70% 100%

2005**

(For Overnight and Day Visitors from 35+ Miles Away)

Estimated Visitors

Personal Vehicle (Auto/Truck) Air Bus (Chartered/Scheduled) Other (RV, Train, other) Total

3,761,615 1,090,972 300,958 112,859 5,266,405

Percent Change

2006

Percent

71% 21% 6% 2% 100%

Estimated Visitors

3,629,827 1,150,407 211,151 189,307 5,180,692

2.4% -3.2% -1.6%

Percent

70% 22% 4% 4% 100%

-3.5% 5.4% -29.8% 67.7% -1.6%

*For this estimate, all visitors from less than 100 miles were included in the personal vehicle category.

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2006 Marketing Statistics


MARKET ORIGIN: 2006 – By Distance (Overnight and Day Visitors)

Nevada CA: Central Valley CA: Other No. California CA: SF Bay Area CA: Southern California Oregon Washington Canada Other States Total

MARKET ORIGIN:

35-100 Miles Away

100+ Miles Away

2006 Totals

Estimated Percent Estimated Percent Estimated Percent Visitors Visitors Visitors 693,940 45% 85,107 2% 779,047 15% 601,548

39%

495,441

14%

1,096,989

21%

244,676

16%

284,194

8%

528,870

10%

n/a

n/a

665,654

18%

665,654

13%

n/a

234,043

6%

234,043

5%

n/a

n/a

253,800

7%

253,800

5%

n/a

n/a

279,635

8%

279,635

5%

n/a

n/a

255,319

7%

255,319

5%

n/a

n/a

1,087,335

30%

1,087,335

21%

1,540,164

100%

3,640,528

100%

5,180,692

100%

2005 Totals*

2006 Totals

% Change

2005 and 2006 Totals (Overnight and Day Visitors)

Percent

15%

Estimated Visitors 779,047

15%

-0.9%

1,182,992

22%

1,096,989

21%

-7.3%

577,117

11%

528,870

10%

-8.4%

744,871

14%

665,654

13%

-10.6%

233,242

4%

234,043

5%

0.3%

278,386

5%

253,800

5%

-8.8%

285,910

5%

279,635

5%

-2.2%

218,194

4%

255,319

5%

17.0%

959,304

18%

1,087,335

21%

13.3%

5,266,405 100% * Market origin figures were changed from the 2005 report.

5,180,692

100%

-1.6%

Nevada CA: Central Valley CA: Other No. California CA: SF Bay Area CA: Southern California Oregon Washington Canada Other States Total

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Estimated Visitors 786,389

Percent

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2006 Marketing Statistics


Estimated Economic Impact 2005

ESTIMATED ECONOMIC IMPACT OF VISITORS 1. Number of Visitors to Washoe Co. 2. Non-Gaming Trip Budget Per Person 3. Non-Gaming Impact – Direct (1 x 2) 4. Economic Multiplier (Non-Gaming) 5. Non-Gamily Impact – Indirect (6 – 3) 6. Non-Gaming Impact – Total (3 x 4) 7. Washoe County Total Gaming Win 8. Discount for Local Gaming* 9. Visitor-Related Gaming Win ((7-(7*8)) 10. Economic Multiplier (Gaming) 11. Gaming Impact – Indirect (12 – 9) 12. Gaming Impact – Total (9 x 10) 13. Direct Economic Effects (3 + 9) 14. Indirect Economic Effects (5 + 11) Total Economic Impact (6 + 12)

2006

Percent Change

5,266,405

5,180,692

-1.6%

$406

$474

16.7%

$2,138,160,430

$2,455,648,008

14.8%

1.77

1.77

0.0%

$1,646,383,531

$1,890,848,966

14.8%

$3,784,543,961

$4,346,496,974

14.8%

$1,048,725,000

$1,067,290,000

1.8%

33%

33%

0.0%

$702,645,750

$715,084,300

1.8%

1.98

1.98

0.0%

$688,592,835

$700,782,614

1.8%

$1,391,238,585

$1,415,866,914

1.8%

$2,840,806,180

$3,170,732,308

11.6%

$2,334,976,366

$2,591,631,580

11.0%

$5,175,782,546

$5,762,363,888

11.3%

* NOTE: The discount for local gaming in Washoe County was updated in 2005 from 15% to 33%, based on a new study by Wells Gaming Research; thus, the estimate for the percentage of gaming win based on visitors was adjusted from 85% to 67%, which affected the 2005 gaming impact total.

5-Year Trend of Estimated Economic Impact of Visitors $7,000,000,000 $6,000,000,000

$5,762,363,888

$5,556,828,412 $5,148,027,618

$5,000,000,000

$5,175,782,546

$4,948,640,521

$4,000,000,000 $3,000,000,000 $2,000,000,000 $1,000,000,000 $0

2002

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2004

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2005

2006

2006 Marketing Statistics


Visitor Profile Research (From the Visitor Profile Study of Visitors from 100+ Miles Away) 2005 3% 97% 9% 15% 21% 4.8 2.9 13% 3.2 21% 60% 29%

2006 3% 97% 12% 18% 20% 4.4 3.1 13% 3.3 23% 57% 32%

Point Change 0% 0% +3% +3% -1% -0.4 visits +0.2 0% 0.1 Days 2% -3% 3%

Gaming (Per Person) Non-Gaming (Per Person) Total Mean Daily Budget

2005 $227 $151 $378

2006 $215 $151 $366

% Change -5.3% 0.0% -3.2%

INTEND TO RETURN

2005

2006

Point Change

75-100% Chance of Returning to Reno-Sparks withi n Two Years

80%

77%

-3%

2005 57 $64,600 75%

2006 56 $69,200 72%

Change -1 year +$4,600 -3%

TRIP CHARACTERISTICS Day Visitors (From 100+ Miles Away) Overnight Visitors Visiting Primarily on Business Visiting for Convention/Meeting First Time Visitors Average Visits Per Year Average Members in Party Traveling With Persons Under Age 21 Avg. Length of Stay (Overnight Only) Made Reservation via the Internet Traveled by personal vehicle Traveled by air

MEAN DAILY BUDGET

DEMOGRAPHICS Median Age (Years) Median Family Income Percent Married

Source: RSCVA Visitor Profile Study of Visitors from 100 or More Miles Away.

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2006 Marketing Statistics


Airport Use Statistics (For Reno-Tahoe International Airport) 2005

TOTAL PASSENGERS BY MONTH January February March April May June July August September October November December Total

2006

389,445 418,010 486,277 397,149 414,127 455,870 504,093 483,861 432,581 412,014 374,393 401,436 5,169,256

Percent Change

409,643 401,220 465,381 410,562 409,498 445,018 466,271 452,866 399,922 383,099 361,711 395,472 5,000,663

5.2% -4.0% -4.3% 3.4% -1.1% -2.4% -7.5% -6.4% -7.5% -7.0% -3.4% -1.5% -3.3%

Source: Reno/Tahoe Airport Authority

Total Passengers for 2005 and 2006 – By Month 2005

2006

550,000 500,000 450,000 400,000 350,000 300,000 Jan

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Feb

Mar

Apr

May Jun

10

Jul

Aug

Sep

Oct

Nov

Dec

2006 Marketing Statistics


TOTAL DEPLANEMENTS

2005

2006

188,940 209,575 238,771 198,824 211,334 231,171 253,419 241,531 214,921 202,397 187,196 206,992 2,585,071

201,391 201,290 233,269 201,208 205,261 223,935 232,477 227,304 195,756 188,438 179,936 202,985 2,493,250

(PASSENGERS ARRIVING)

January February March April May June July August September October November December Total

Percent Change 6.6% -4.0% -2.3% 1.2% -2.9% -3.1% -8.3% -5.9% -8.9% -6.9% -3.9% -1.9% -3.6%

Source: Reno/ Tahoe Airport Authority; data is for all passengers, including visitors to the RenoTahoe area, local residents, and people passing through to other destinations.

MARKET SHARE: SCHEDULED PASSENGERS BY AIRLINE CARRIER Southwest United American America West Alaska Delta (estimate) Continental Skywest/Atlantic Southeast Frontier Aloha Scenic Northwest Total

2005

2006

Point Change

47.3% 10.9% 9.6% 9.3% 8.0% 2.2% 2.3% 4.2% 1.4% 1.7% 0.2% 2.9% 100.0%

50.0% 12.0% 9.1% 9.0% 8.7% 3.6% 2.5% 2.4% 1.4% 1.2% 0.1% <0.1% 100.0%

2.7 1.1 -0.5 -0.3 0.7 1.4 0.2 -1.8 0.0 -0.5 -0.1 -2.9 --

Source: Reno/Tahoe Airport Authority; chart in rank order by 2006 market share.

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2006 Marketing Statistics


DESTINATION: ALL AIR PASSENGERS

2005

2006

Total Passengers

Total

Percent

(Estimated)

Passengers

Percent

Year to

Percent

Year

Change

Change

(Estimated)

Reno/Sparks 1,757,848 68.0% 1,752,755 70.3% South Lake Tahoe 418,782 16.2% 369,001 14.8% North Lake Tahoe 155,104 6.0% 182,007 7.3% Carson City 98,233 3.8% 89,757 3.6% Gardnerville/Minden 82,722 3.2% 92,250 3.7% Other 72,382 2.8% 7,480 0.3% Total 2,585,071 100.0% 2,493,250 100.0%

-5,093 -49,781 26,903 -8,476 9,528 -64,902 -91,821

-0.3% -11.9% 17.3% -8.6% 11.5% -89.7% -3.6%

Source for Percent Distribution: Marketec, Inc. Airport Distribution Study

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2006 Marketing Statistics


Highway Use Statistics Highway use statistics are reported for two-way traffic at three primary access points (e.g., “principal arterials”) into the Reno-Sparks area: 1) I-80 at Verdi (west of Reno near the California border; NDOT #311120), 2) US 395 South (south of Reno towards Carson City; NDOT #252110), and 3) US 395 North at Bordertown (north of Reno, near the California border; NDOT #312110).

I-80 WEST AT VERDI: Monthly Average Daily Traffic January February March April May June July August September October November December Average Daily Traffic (Through June Only)

2005

2006*

21,145 25,718 26,965 26,738 28,929 32,838 35,405 36,298 32,844 29,205 27,295 25,297

22,995 25,564 22,688 26,387 29,216 32,264

27,056

Percent Change 8.7% -0.6% -15.9% -1.3% 1.0%

n/a

-1.7% n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

26,519

-2.0%

Due to road construction, the NDOT did not collect data for this site July to December, 2006.

US 395 So. – South of Carson/Washoe Co. Line

2005*

2006

Percent Change

n/a

31,199 33,489 33,378 34,988 35,708 37,929 37,781 38,978 38,001 35,792 33,076 32,653 35,248

n/a

Monthly Average Daily Traffic January February March April May June July August September October November December Average Daily Traffic

n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

*Comparable 2005 data is not available for this site.

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2006 Marketing Statistics


US 395 No.â&#x20AC;&#x201C; BORDERTOWN

2005

2006

Monthly Average Daily Traffic January February March April May June July August September October November December

6,088 7,486 8,554 8,648 9,818 10,537 n/a n/a n/a n/a n/a n/a

n/a n/a n/a n/a n/a n/a n/a 10,669 10,051 9,130 8,156 7,523

8,527

9,106

Average Daily Traffic* (Based on available data)

Percent Change n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

*NDOT did not collect data for the US 395 North site from mid-June 2005 to August 2006 due to construction. The Average Daily Traffic figures represent different months and may not be comparable.

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2006 Marketing Statistics


Amtrak Use Statistics (For Amtrak Trains and Amtrak Buses)

PASSENGER ARRIVALS AT RENO AND SPARKS – Amtrak California Zephyr and Special Trains* January** February March April May June July August September October November December Total

2005

2006

Percent Change

2,668 8,501 7,815 3,040 2,076 1,854 2,020 1,835 1,723 2,107 2,075 2,864 38,578

5,503 7,388 7,216 3,756 2,166 1,959 1,889 1,967 1,935 1,942 1,990 2,816 40,527

106.3% -13.1% -7.7% 23.6% 4.3% 5.7% -6.5% 7.2% 12.3% -7.8% -4.1% -1.7% 5.1%

* Special trains run in January, February, March and April. ** In January, 2005, record snowfall in the Reno area (the most since 1916) caused service disruptions of the trains.

PASSENGER ARRIVALS AT RENO-SPARKS – Amtrak Buses January February March April May June July August September October November December Total

2004

2005

Percent Change

969 1,005 956 865 841 1,008 990 1,036 848 1,041 1,083 1,422 12,064

897 799 718 835 798 988 903 884 766 825 875 1,336 10,624

-7.4% -20.5% -24.9% -3.5% -5.1% -2.0% -8.8% -14.7% -9.7% -20.7% -19.2% -6.0% -11.9%

Source: Amtrak

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2006 Marketing Statistics


Room Utilization and Occupancy Rates (For Washoe County)

HOTEL UTILIZATION January February March April May June July August September October November December 2006 Average

MOTEL UTILIZATION January February March April May June July August September October November December 2006 Average

28 DAY UTILIZATION January February March April May June July August September October November December 2006 Average

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Available 2006

Occupied 2006

443,911 404,215 454,139 432,684 445,719 441,332 460,223 462,806 443,479 442,615 426,815 446,158 442,384

294,190 309,403 352,440 335,854 348,111 374,063 379,801 385,524 378,804 329,027 279,915 296,037 338,798

Available 2006

Occupied 2006

131,936 116,480 131,905 125,460 129,642 123,900 111,321 114,328 107,940 111,631 107,880 111,631 118,715

Available 2006 110,236 102,235 108,655 108,240 109,732 111,570 114,700 114,266 115,590 119,505 115,020 119,505 112,520

16

Percent Occupancy 66.3% 76.5% 77.6% 77.6% 78.1% 84.8% 82.5% 83.3% 85.4% 74.3% 65.6% 66.4% 76.6%

75,405 76,858 86,225 81,102 84,900 90,252 75,503 77,836 75,279 64,104 60,219 64,301 75,984

Occupied 2006 90,422 83,915 88,095 89,749 90,754 93,348 94,696 94,306 94,326 93,474 90,331 93,952 91,504

Percent Occupancy 57.2% 66.0% 65.4% 64.6% 65.5% 72.8% 67.8% 68.1% 69.7% 57.4% 55.8% 57.6% 64.0%

Percent Occupancy 82.0% 82.1% 81.1% 82.9% 82.7% 83.7% 82.6% 82.5% 81.6% 78.2% 78.5% 78.6% 81.3%

2006 Marketing Statistics


RV PARKS UTILIZATION January February March April May June July August September October November December 2006 Average

TIMESHARES UTILIZATION January February March April May June July August September October November December 2006 Average

ALL LODGING SEGMENTS UTILIZATION January February March April May June July August September October November December 2006 Average

Available 2006 45,136 40,768 40,424 43,680 45,136 43,680 45,136 45,136 46,590 45,136 43,680 45,136 44,161

Available 2006 37,696 32,703 37,696 36,573 37,885 36,708 37,758 37,882 36,540 37,572 36,360 37,851 36,974

Occupied 2006

Percent Occupancy

21,051 19,642 19,027 25,471 27,637 29,677 29,079 30,934 32,627 26,570 22,402 21,394 25,484

Occupied 2006

46.6% 48.2% 47.1% 58.3% 61.2% 67.9% 64.4% 68.5% 70.0% 58.9% 51.3% 47.4% 57.7%

Percent Occupancy

7,379 8,411 9,537 9,361 8,619 10,901 15,367 17,572 11,934 9,378 7,398 10,780 10,578

19.6% 25.7% 25.3% 25.6% 22.8% 29.7% 40.7% 46.4% 32.7% 25.0% 20.3% 28.5% 28.6%

Available 2006

Occupied 2006

Percent Occupancy

768,915 696,401 772,819 746,637 768,114 757,190 769,138 774,418 750,139 756,459 729,755 760,281 754,754

488,447 498,229 555,324 541,537 560,021 598,241 594,446 606,172 592,970 522,553 460,265 486,464 542,348

63.5% 71.5% 71.9% 72.5% 72.9% 79.0% 77.3% 78.3% 79.0% 69.1% 63.1% 64.0% 71.9%

*All Lodging Segments includes Hotels, Motels, 28-Day, RV Parks, and Timeshares.

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17

2006 Marketing Statistics


OCCUPANCY RATES: HOTEL OCCUPANCY January February March April May June July August September October November December 2006 Average

MOTEL OCCUPANCY January February March April May June July August September October November December 2006 Average

28 DAY OCCUPANCY

2005 62.5% 74.6% 78.3% 74.4% 71.7% 83.9% 87.6% 82.5% 87.0% 77.2% 68.1% 65.3% 76.1%

2005 50.8% 54.4% 55.1% 61.2% 58.7% 63.3% 65.5% 64.9% 69.0% 58.7% 55.4% 56.2% 59.4%

2005

January February March April May June July August September October November December 2006 Average

79.6% 81.0% 80.1% 81.7% 80.3% 79.0% 79.3% 80.3% 85.6% 82.6% 81.0% 81.4% 81.0%

RSCVA

18

2006

Point Change

66.3% 76.5% 77.6% 77.6% 78.1% 84.8% 82.5% 83.3% 85.4% 74.3% 65.6% 66.4% 76.5%

3.8 2.0 -0.7 3.2 6.4 0.9 -5.1 0.8 -1.6 -2.8 -2.5 1.0 0.4

2006

Point Change

57.2% 66.0% 65.4% 64.6% 65.5% 72.8% 67.8% 68.1% 69.7% 57.4% 55.8% 57.6% 64.0%

2006

6.3 11.5 10.3 3.4 6.8 9.5 2.3 3.2 0.8 -1.3 0.4 1.4 4.5

Point Change

82.0% 82.1% 81.1% 82.9% 82.7% 83.7% 82.6% 82.5% 81.6% 78.2% 78.5% 78.6% 81.4%

2.5 1.1 1.0 1.2 2.4 4.7 3.3 2.3 -4.0 -4.4 -2.5 -2.8 0.4

2006 Marketing Statistics


RV PARKS OCCUPANCY January February March April May June July August September October November December 2006 Average

TIMESHARES OCCUPAN. January February March April May June July August September October November December 2006 Average

2005 45.8% 47.5% 52.3% 54.9% 61.6% 67.5% 67.2% 65.6% 65.5% 60.2% 50.2% 47.3% 57.2%

2005 26.9% 28.3% 27.4% 21.2% 21.8% 28.7% 35.6% 36.0% 28.5% 23.3% 20.3% 27.8% 27.2%

2006

Point Change

46.6% 48.2% 47.1% 58.3% 61.2% 67.9% 64.4% 68.5% 70.0% 58.9% 51.3% 47.4% 57.5%

2006

0.9 0.7 -5.2 3.4 -0.4 0.5 -2.8 3.0 4.5 -1.3 1.1 0.1 0.4

Point Change

19.6% 25.7% 25.3% 25.6% 22.8% 29.7% 40.7% 46.4% 32.7% 25.0% 20.3% 28.5% 28.6%

ALL LODGING SEGMENTS OCCUPANCY

2004

2005

January February March April May June July August September October November December 2006 Average

60.5% 68.4% 70.9% 69.7% 67.9% 76.3% 79.5% 76.4% 80.1% 71.7% 64.8% 63.6% 70.8%

63.5% 71.5% 71.9% 72.5% 72.9% 79.0% 77.3% 78.3% 79.0% 69.1% 63.1% 64.0% 71.8%

-7.3 -2.6 -2.1 4.4 0.9 1.0 5.1 10.3 4.1 1.6 0.0 0.7 1.4

Point Change 3.1 3.1 1.0 2.9 5.0 2.7 -2.3 1.9 -1.1 -2.6 -1.8 0.4 1.0

*All Lodging Segments includes Hotels, Motels, 28-Day, RV Parks, and Timeshares.

RSCVA

19

2006 Marketing Statistics


Number of Licensed Rooms LICENSED ROOMS BY LOCATION

As of December 31, 2006 City of Reno

City of Sparks

N. Lake Tahoe

Other Washoe

Total Rooms

Total Licensees

11,788

2,344

713

0

14,845

26

Motels/Limited Service

3,120

444

62

41

3,667

64

28 Day Rentals

3,500

320

0

33

3,853

91

RV Parks

946

460

0

50

1,456

12

Condos/Timeshares

279

161

810

0

1,250

18

19,633

3,729

1,585

124

25,071

211

Hotels

Total

LICENSED ROOMS BY YEAR Hotels

2005 (as of 12/31)

2006 (as of 12/31)

Percent Change

14,585

14,845

1.8%

Motels/Limited Service

4,302

3,667

-14.8%

28 Day Rentals

3,869

3,853

-0.4%

RV Parks

1,626

1,456

-10.5%

Condos/Timeshares

1,246

1,250

0.3%

25,628

25,071

-2.2%

Total

RSCVA

20

2006 Marketing Statistics


Room Tax, Rates, and Revenues CASH OCCUPIED ROOM NIGHTS* Hotels Motels 28-Day Properties RV Parks Timeshares Total

2005 3,327,095 658,413 147,710 89,064 86,294 4,308,576

Percent Change

2006 3,310,223 540,187 147,003 87,921 96,730 4,182,064

-0.5% -18.0% -0.5% -1.3% 12.1% -2.9%

*Cash occupied room nights table does not include the following, which are not taxable: Complimentary rooms, rooms occupied for more than 28 consecutive nights, timeshares owners/traders, or occupancy in non-licensed properties.

TAXABLE ROOM REVENUES*

2005 ($000)

2006 ($000)

Percent Change

January February March April May June July August September October November December Total

18,886 19,609 20,764 20,670 20,089 27,166 31,148 30,832 32,016 21,244 16,891 18,009 277,325

19,629 20,575 23,319 22,141 23,816 28,748 30,641 33,941 34,089 21,276 16,793 21,290 296,258

3.9% 4.9% 12.3% 7.1% 18.6% 5.8% -1.6% 10.1% 6.5% 0.2% -0.6% 18.2% 6.8%

*Reported gross revenues adjusted for comps and other non-taxable rentals.

RSCVA

21

2006 Marketing Statistics


GROSS ROOM TAX COLLECTIONS

2005 ($000) 2,382 2,413 2,624 2,724 2,497 3,426 3,965 3,925 4,071 2,753 2,463 2,315 35,557

January February March April May June July August September October November December Total

GROSS ROOM TAX DISTRIBUTION

2005 ($000)

RSCVA Dedicated Tax – 6% NV Lodging Tax: RSCVA – 5/8% NV Lodging Tax: 3/8% State Portion 1% National Bowling Stadium Tax Railroad Project Convention Center Expansion 1% Local Government Tax City Center Development and Downtown Events Center 2.5% Sparks Redevelopment TOTAL

NET RSCVA ROOM TAX REVENUE (65/8%)

RSCVA

2006 ($000)

3.8% 6.9% 15.4% 6.7% 24.6% 6.8% -2.4% 9.9% 7.2% -4.0% -10.1% 17.7% 6.6%

Percent Change

17,871 1,862

6.5% 4.9%

1,049 2,805 939 5,593 2,461

1,117 2,988 1,029 5,957 2,613

6.5% 6.5% 9.6% 6.5% 6.2%

3,317

3,536

6.6%

838 35,557

913 37,886

8.9% 6.6%

1,247 1,262 1,365 1,414 1,290 1,788 2,070 2,048 2,115 1,431 1,290 1,207 18,527

22

2,472 2,579 3,028 2,906 3,112 3,659 3,870 4,312 4,365 2,642 2,215 2,724 37,886

Percent Change

16,779 1,775

2005 ($000)

January February March April May June July August September October November December Total

2006 ($000)

2006 ($000) 1,296 1,345 1,579 1,507 1,617 1,900 2,025 2,256 2,269 1,374 1,148 1,416 19,733

Percent Change 3.9% 6.6% 15.7% 6.6% 25.3% 6.3% -2.2% 10.2% 7.3% -4.0% -11.0% 17.3% 6.5%

2006 Marketing Statistics


Gaming GAMING WIN: RENO January February March April May June July August September October November December Total*

2005 ($000)

2006 ($000)

Percent Change

47,537 55,742 62,524 60,945 65,156 62,591 72,636 70,192 70,721 68,791 61,659 56,018 754,766

55,471 61,298 60,313 65,931 67,176 63,881 71,173 68,572 69,943 67,741 57,439 58,425 767,718

16.7% 10.0% -3.5% 8.2% 3.1% 2.1% -2.0% -2.3% -1.1% -1.5% -6.8% 4.3% 1.7%

*Totals are based on the gaming win figure reported in the â&#x20AC;&#x153;Twelve Month Summaryâ&#x20AC;? in the December 2006 Gaming Revenue Report.

GAMING WIN: SPARKS January February March April May June July August September October November December Total

RSCVA

2005 ($000)

2006 ($000)

Percent Change

11,472 12,673 14,026 14,172 13,480 13,376 15,245 14,187 15,623 14,876 12,927 13,898 165,956

13,273 13,906 14,350 14,135 14,203 14,026 15,150 15,270 15,972 14,229 13,616 14,466 172,597

15.7% 9.7% 2.3% -0.3% 5.4% 4.9% -0.6% 7.6% 2.2% -4.3% 5.3% 4.1% 4.0%

23

2006 Marketing Statistics


GAMING WIN: NORTH LAKE TAHOE (in Washoe County)

2005 ($000)

2006 ($000)

Percent Change

January February March April May June July August September October November December Total

3,496 3,169 3,063 2,690 2,682 3,295 5,242 4,897 4,209 3,392 2,635 4,039 42,804

2,978 2,874 2,754 2,940 3,105 3,537 5,431 4,892 4,154 3,300 2,842 3,552 42,370

-14.8% -9.3% -10.1% 9.3% 15.8% 7.3% 3.6% -0.1% -1.3% -2.7% 7.9% -12.1% -1.0%

GAMING WIN: ALL WASHOE COUNTY

2005 ($000)

2006 ($000)

Percent Change

January February March April May June July August September October November December Total

RSCVA

67,648 77,662 86,298 84,661 88,588 86,601 101,117 97,230 99,055 95,448 83,847 80,323 1,048,725

24

77,787 84,426 83,581 89,226 91,187 88,898 99,723 96,549 98,539 93,053 80,853 83,104 1,067,290

15.0% 8.7% -3.1% 5.4% 2.9% 2.7% -1.4% -0.7% -0.5% -2.5% -3.6% 3.5% 1.8%

2006 Marketing Statistics


Washoe County Gaming Win For 2005 and 2006 – By Month (In $Thousands) 2005

2006

110,000 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug Sep

2005

GAMING WIN BY CITY/AREA

($000)

Oct

Nov

Point Percent Change Change For Win

2006

%

($000)

Dec

%

Reno

754,766

72.0%

767,718

71.9%

-0.1

1.7%

Sparks

165,956

15.8%

172,597

16.2%

0.4

4.0%

North Lake Tahoe

42,804

4.1%

42,370

4.0%

-0.1

-1.0%

Other Washoe Co.

85,199

8.1%

84,605

7.9%

-0.2

-0.7%

1,048,725

100.0%

1,067,290

100.0%

Total

NUMBER OF NONRESTRICTED CASINOS IN WASHOE COUNTY*

2005

2006

(Based on 12 Month Summary)

(Based on 12 Month Summary)

Reno Sparks North Lake Tahoe Other Washoe County Total

23 11 5 13 52

21 11 5 13 50

1.8%

Change in Number of Casinos -2 0 0 0 -2

*Based upon Nevada’s Gaming Control Board’s Gaming Revenue Report for Non-Restricted Casinos, 12-Month summary .

RSCVA

25

2006 Marketing Statistics


NUMBER OF UNITS: SLOT MACHINES Reno Sparks North Lake Tahoe Other Washoe County Total

NUMBER OF UNITS: TABLES/GAMES*

2005

2006

(Based on 12 Month Summary)

(Based on 12 Month Summary)

15,235 4,629 1,161 2,563 23,588

14,242 4,581 1,153 2,465 22,441

2005

2006

(Based on 12 Month Summary)

(Based on 12 Month Summary)

Reno Sparks North Lake Tahoe Other Washoe County Sub-Total* “Card Games” Category (All Washoe County) Total

Percent Change -6.5% -1.0% -0.7% -3.8% -4.9% Percent Change

539 92 55 36 722

508 95 56 39 698

-5.8% 3.3% 1.8% 8.3% -3.3%

79

90

13.9%

801

788

-1.6%

*The sub-total category for “Tables/Games ” includes twenty-one, craps, roulette, 3-card poker, mini-baccarat, keno, let it ride, pai gow, pai gow poker, race book, sports pool, and “other” games. The additional “card games” category is separated out by the Nevada State Gaming Control Board.

AVERAGE WIN PER UNIT PER DAY: 2006 Average

Per Slot Unit Per Day

Reno Sparks North Lake Tahoe Other Washoe County 2006 Total

Per Table/Other* Per Day

$111.42 $ 89.03 $ 74.75 $ 83.89 $101.94

$968.13 $646.72 $516.05 $615.95 $868.44

*Excluding the stand alone “card games” category for both win amount and units.

RSCVA

26

2006 Marketing Statistics


COMPARATIVE GAMING PERFORMANCE – USA* Las Vegas, Nevada (Clark County) Atlantic City, New Jersey Indiana Riverboat Gaming Illinois Riverboat Gaming Louisiana Riverboat Gaming Mississippi River Counties (Tunica) Missouri Riverboat Gaming Reno/Sparks, Nevada (Washoe Co.) Mississippi Gulf Coast**

2005 Win Amount ($000)

9,716,860 5,018,276 2,405,091 1,752,201 1,675,573 1,582,319 1,509,325 1,048,725 886,158

2006 Win Amount

Percent Change

($000)

10,643,824 5,217,614 2,577,430 1,923,561 1,853,624 1,660,154 1,591,943 1,067,290 909,873

9.5% 4.0% 7.2% 9.8% 10.6% 4.9% 5.5% 1.8% 2.7%

* Based on publicly disclosed records from the various states’ gaming control boards/commissions. **The Mississippi Gulf Coast casinos did not have gaming revenue in September, October or November of 2005, due to the devastation caused by Hurricane Katrina, which hit the region on August 29, 2005.

2005 COMPARATIVE GAMING PERFORMANCE – NEVADA Win Amount

2006 Win Amount

Clark Co. (Las Vegas, Laughlin) Washoe Co. (Reno, Sparks) Douglas Co. (S. Lake Tahoe Only) Elko Co. (Elko, Wendover) Carson Valley (Carson, Minden) Nye Co. (Pahrump, Tonopah) Lyon Co. (Dayton, Yerington) Churchill Co. (Fallon) Humboldt Co. (Winnemucca) White Pine Co. (Ely) Other Nevada Counties Total Nevada

10,643,824 1,067,290 333,725 272,155 124,288 67,088 43,669 23,527 20,215 8,004 18,259 12,622,044

($000)

9,716,860 1,048,725 335,446 258,366 124,637 62,258 36,709 22,461 19,259 7,424 16,894 11,649,040

Percent Change

($000)

9.5% 1.8% -0.5% 5.3% -0.3% 7.8% 19.0% 4.7% 5.0% 7.8% 8.1% 8.4%

*Based upon Nevada’s Gaming Control Board’s Gaming Revenue Report for Non-Restricted Casinos, 12-Month summary .

RSCVA

27

2006 Marketing Statistics


COMPARATIVE GAMING PERFORMANCE – NEVADA Win Percent for Casinos* Clark Co. (Las Vegas, Laughlin) Washoe Co. (Reno, Sparks) Douglas Co. (S. Lake Tahoe Only) Elko Co. (Elko, Wendover) Carson Valley (Carson, Minden) Nye Co. (Pahrump, Tonopah) Lyon Co. (Dayton, Yerington) Churchill Co. (Fallon) Humboldt Co. (Winnemucca) White Pine Co. (Ely) Other Nevada Total Nevada - 2006

2006 Win Percent Slots

2006 Win Percent Tables/Games

6.2% 5.1% 6.9% 5.7% 5.1% 6.0% 5.7% 5.8% 6.0% 5.6% 6.4% 6.0%

12.8% 16.8% 15.8% 20.2% 17.7% 9.4% 13.8% 21.1% 21.7% 22.7% 19.6% 13.1%

*The “Win Percent” for slot devices provides a ratio that represents the reported win amount divided by the total dollar amount played by patrons. The “Win Percent” for games provides a ratio that has been adjusted for effects of credit play. Data is from the State Gaming Control Board’s Gaming Revenue Report for December, 31, 2005, 12-month summary.

RSCVA

28

2006 Marketing Statistics


Reno-Tahoe Area Convention Sales Figures are based upon convention groups identified by the RSCVA and may not include all groups that booked directly with the hotel properties.

2005

NUMBER OF CONVENTIONS AND MEETINGS HELD January February March April May June July August September October November December Total

2006 6 13 31 23 13 16 22 14 16 32 17 1 204

Percent Change -53.8% -45.8% 82.4% -20.7% -48.0% 23.1% 29.4% -6.7% -33.3% 45.5% 54.5% -80.0% -5.1%

23,670 17,509 81,105 23,984 10,570 47,255 34,448 37,708 16,442 17,413 35,498 610 346,212

Percent Change -34.7% -23.6% 586.8% -23.0% -55.8% -0.1% -25.8% 347.5% -23.5% 12.4% 191.1% -87.9% 22.6%

13 24 17 29 25 13 17 15 24 22 11 5 215

2005

BLOCKED ROOM NIGHTS FOR CONVENTIONS/MEETINGS January February March April May June July August September October November December Total

36,247 22,925 11,809 31,132 23,906 47,287 46,426 8,426 21,497 15,495 12,194 5,062 282,406

2006

.

RSCVA

29

2006 Marketing Statistics


2005

ANTICIPATED ATTENDANCE AT CONVENTIONS/MEETINGS January February March April May June July August September October November December Total

RSCVA

23,985 14,815 19,900 30,290 19,610 32,965 50,735 6,747 16,705 22,183 16,932 2,090 256,957

30

2006 24,837 10,120 64,658 17,365 5,782 29,110 26,635 21,135 8,299 12,025 17,834 700 238,500

Percent Change 3.6% -31.7% 224.9% -42.7% -70.5% -11.7% -47.5% 213.3% -50.3% -45.8% 5.3% -66.5% -7.2%

2006 Marketing Statistics


Reno-Sparks Convention Center Utilization Event use days at the Convention Center are based on room or room combinations for both the ballroom areas and the meeting rooms. If a show used more than one exhibit hall, each exhibit hall received a day credit. For instance, if an exhibit used all 54 meeting rooms as separate rooms, they received credit for 54 days.

EVENT USE DAYS BY FACILITY January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

EVENT USE DAYS BY TYPE OF EVENT January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

Ballroom Area 14 10 2 0 1 0 0 7 5 3 2 6 50 170 -70.6%

Exhibit Halls 108 56 85 54 72 89 69 86 22 34 13 33 721 619 16.5%

Meeting Rooms 303 227 299 67 53 510 506 456 49 89 155 418 3,132 1,199 161.2

Other Areas

Total

0 16 22 37 17 92 82 12 10 9 9 2 308 266 15.8%

425 309 408 158 143 691 657 561 86 135 179 459 4,211 2,254 86.8%

Convention Public Misc. Spectator & Trade Shows Meetings Events** Shows 345 249 252 0 0 0 541 441 57 0 0 429 2,314

56 7 63 14 3 0 4 34 9 67 32 13 302

23 53 92 144 140 690 112 86 20 68 147 16 1,591

0 0 0 0 0 0 0 0 0 0 0 0 0

695 232.9%

273 10.6%

305 421.6%

981 -100.0%

Total

424 309 407 158 143 690 657 561 86 135 179 458 4,207 2,254 86.6%

**Spectator Events are special events booked through Convention Sales.

RSCVA

31

2006 Marketing Statistics


Reno-Sparks Livestock Events Center Utilization Event use days for the Reno-Sparks Livestock Events Center include move-in days, move-out days, and event days.

EVENT USE DAYS BY LOCATION*

Main Arena

January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

18 21 14 17 20 15 25 23 19 20 16 9 217 231 -6.1%

EVENT USE BY TYPE OF EVENT January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

Livestock Cutting Pavilion Arena

19 21 17 22 22 15 23 19 19 19 14 7 217 171 26.9%

Equine & Livestock Events

0 0 8 27 26 15 23 23 14 31 14 6 187 181 3.3%

0 0 4 16 22 15 23 14 14 20 9 0 137 146 -6.2%

Stalls/ Barns

Rodeo Area

Exhibit Hall

0 0 25 0 0 3 4 7 10 10 11 2 26 16 6 15 15 15 23 18 4 27 19 11 14 14 21 20 20 3 11 6 14 3 0 2 153 126 116 162 114 129 -5.6% 10.5% -10.1%

Public Shows

Sporting Events

25 2 15 2 8 0 1 4 7 0 10 0 74 106 -30.2%

18 21 5 6 0 0 0 0 5 0 5 9 69 67 3.0%

Misc. Other

0 3 1 0 1 0 2 0 1 0 0 1 14 13 7.7%

Total

62 45 56 78 112 90 116 113 101 102 70 21 966 953 1.4% Total

43 26 29 35 35 15 26 27 27 31 29 16 338 367 -7.9%

*Note: The number of locations exceeds the number of events because some events use more than one facility location.

RSCVA

32

2006 Marketing Statistics


National Bowling Stadium Utilization EVENT USE DAYS BY LOCATION

Bowling Concourse Registr. Lanes Area Area

Squad Stadium Stadium Room Theater Club

Conf. Room

Total

14 5 24 30 31 30 17 9 6 21 12 12

9 4 24 30 31 30 17 3 3 21 8 3

12 2 24 30 31 30 17 9 3 19 8 8

12 2 24 30 31 30 20 3 3 2 3 8

8 9 10 2 13 0 0 5 0 4 6 9

2 2 3 4 2 4 4 6 2 4 5 5

2 1 10 0 5 0 0 3 0 2 4 3

59 25 119 126 144 124 75 38 17 73 46 48

Total in 2006

211

183

193

168

66

43

30

894

Total in 2005* Percent Change**

116

76

79

27

56

36

6

396

81.9%

140.8%

144.3%

522.2%

17.9%

19.4%

400.0%

125.8%

January February March April May* June* July* August September October November December

* Note: The National Bowling Stadium was closed from May 5 to July 20, 2005 due to the installation of new bowling lanes and an automatic scoring system. ** Neither the ABC nor the WIBC National Tournaments bowled at the National Bowling Stadium in 2005. The USBC Women's Tournament was held March 16 to July 3, 2006.

RSCVA

33

2006 Marketing Statistics


Reno Events Center Utilization EVENT USE DAYS BY LOCATION January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

EVENT USE BY TYPE OF EVENT January February March April May June July August September October November December Total in 2006 Total in 2005 Percent Change

Main Arena

Meeting Rooms

Total

7 3 18 8 14 15 6 6 20 7 7 4 115 132 -12.9%

39 15 28 15 24 33 17 15 22 7 49 14 278 380 -26.8%

46 18 46 23 38 48 23 21 42 14 56 18 393 512 -23.2%

Concerts & Comedy Shows

1 2 1 2 2 2 1 1 3 0 4 2 21 31 -32.3%

Conventions & Tradeshows

1 0 1 0 1 1 1 1 3 1 0 0 10 5 100.0%

Special Events*

1 1 1 2 1 2 2 1 0 2 3 2 18 33 -45.5%

Total

3 3 3 4 4 5 4 3 6 3 7 4 49 69 -29.0%

*Special Events are all other events that do not fall under the Concert/Comedy or Convention/Tradeshow categories .

RSCVA

34

2006 Marketing Statistics


Golf Course Utilization (For Golf Course Owned or Operated by RSCVA) Wildcreek Golf Course, Sparks, NV

WILDCREEK: TOURNAMENT PLAYERS January February March April May June July August September October November December Total

2005 0 0 58 155 442 735 845 573 545 485 147 0 3,985

2006 0 0 0 128 443 921 1,153 603 706 176 0 0 4,130

Percent Change* ----17.4% 0.2% 25.3% 36.4% 5.2% 29.5% -63.7% --3.6%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

WILDCREEK:

2005

2006

OPEN PLAY PLAYERS* January February March April May June July August September October November December Total

0 405 1,260 1,748 2,083 2,415 2,528 2,645 2,807 2,018 999 361 19,269

770 1,006 663 1,839 2,360 2,522 2,290 2,284 2,401 2,034 875 522 19,566

Percent Change** -148.4% -47.4% 5.2% 13.3% 4.4% -9.4% -13.6% -14.5% 0.8% -12.4% 44.6% 1.5%

*Open-play is based on walk-ins, 9-hole players, twilight players, and locals. **Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

RSCVA

35

2006 Marketing Statistics


WILDCREEK: ANNUAL TICKET HOLDERS January February March April May June July August September October November December Total

2005 0 299 827 717 562 537 535 633 510 470 435 371 5,896

2006 322 390 323 398 402 389 341 387 348 403 341 325 4,369

Percent Change* -30.4% -60.9% -44.5% -28.5% -27.6% -36.3% -38.9% -31.8% -14.3% -21.6% -12.4% -25.9%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

WILDCREEK: EXECUTIVE COURSE January February March April May June July August September October November December Total

2005 0 492 1,389 2,302 2,329 3,289 3,671 3,664 2,866 2,214 1,214 338 23,768

2006

Percent Change*

770 1,006 663 1,967 2,803 3,443 3,175 3,459 2,997 2,634 1,107 504 24,528

-104.5% -52.3% -14.6% 20.4% 4.7% -13.5% -5.6% 4.6% 19.0% -8.8% 49.1% 3.2%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

RSCVA

36

2006 Marketing Statistics


WILDCREEK: TOTAL

2005

2006

CHAMPIONSHIP + EXECUTIVE January February March April May June July August September October November December Total

0 1,196 3,534 4,922 5,416 6,976 7,579 7,515 6,728 5,187 2,795 1,070 52,918

1,504 2,510 1,530 4,412 6,055 7,268 6,959 6,733 6,452 5,247 2,323 1,351 52,344

Percent Change -109.9% -56.7% -10.4% 11.8% 4.2% -8.2% -10.4% -4.1% 1.2% -16.9% 26.3% -1.1%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

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2006 Marketing Statistics


Northgate Golf Club, Reno, NV

NORTHGATE: TOURNAMENT PLAYERS January February March April May June July August September October November December Total

2005 0 0 0 0 170 152 187 244 394 163 0 0 1,310

2006 0 0 0 0 101 117 104 172 360 102 100 0 1,056

Percent Change* -----40.6% -23.0% -44.4% -29.5% -8.6% -37.4% ---19.4%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

NORTHGATE:

2005

OPEN PLAY PLAYERS* January February March April May June July August September October November December Total

0 0 228 781 1,579 1,898 2,086 1,952 1,589 1,283 546 0 11,942

2006 0 0 141 1,247 1,790 1,917 2,103 2,132 1,642 1,315 539 0 12,826

Percent Change** ---38.2% 59.7% 13.4% 1.0% 0.8% 9.2% 3.3% 2.5% -1.3% -7.4%

*Open-play is based on walk-ins, 9-hole players, twilight players, and locals. **Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

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2006 Marketing Statistics


NORTHGATE: ANNUAL TICKET HOLDERS January February March April May June July August September October November December Total

2005 0 0 0 279 461 457 475 434 315 365 196 0 2,982

2006 0 0 63 312 400 346 332 308 218 229 135 0 2,343

Percent Change* ---11.8% -13.2% -24.3% -30.1% -29.0% -30.8% -37.3% -31.1% --21.4%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

NORTHGATE:

2004

2005

TOTAL CHAMPIONSHIP January February March April May June July August September October November December Total

0 0 228 1,060 2,210 2,507 2,748 2,630 2,298 1,811 742 0 16,234

0 0 204 1559 2291 2380 2539 2612 2220 1646 774 0 16,225

Percent Change* ---10.5% 47.1% 3.7% -5.1% -7.6% -0.7% -3.4% -9.1% 4.3% --0.1%

*Percent changes are not noted if there were zero players in that month in either or both years due to weather or other conditions.

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2006 Marketing Statistics


Ten Year Trends

Washoe County Population 450,000

383,453

396,844

2003

2004

2005

320,828

327,899

334,601

341,935

353,271

359,423

350,000

1997

1998

1999

2000

2001

2002

300,000 250,000 200,000

409,085

373,233

400,000

150,000 100,000 50,000 0

2006

Source: Nevada State Demographerâ&#x20AC;&#x2122;s Office

Estimated Number of Visitors to the Reno-Sparks Area

2003

2004

5,180,692

2002

5,266,405

2000

5,535,812

1999

5,543,977

1998

5,688,469

5,188,325

1997

5,008,504

5,051,101

4,000,000

5,121,693

5,000,000

5,155,649

6,000,000

2005

2006

3,000,000 2,000,000 1,000,000 0 2001

The methodology was revised in 2002 to better capture day visitors.

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2006 Marketing Statistics


Median Age of Adult Visitors 70 60

54

55

54

54

54

53

1997

1998

1999

2000

2001

2002

56

55

57

2003

2004

2005

56

50 40 30 20 10 0 2006

Data for 2000 and 2001 are estimates, based on trends.

2000

2001

2002

$64,600

1999

$63,300

$59,600

1998

$58,500

1997

$57,500

$60,000

$56,500

$70,000

$52,300

$80,000

$51,300

$90,000

$63,600

$100,000

2003

2004

2005

$69,200

Median Family Income of Visitors

$50,000 $40,000 $30,000 $20,000 $10,000 $0 2006

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


First Time Visitors 100% 90% 80% 70% 60% 50% 40% 30%

20%

18% 18%

20%

17%

16%

15%

2001

2002

22%

20%

21%

2003

2004

2005

20%

10% 0% 1997

1998

1999

2000

2006

Data for 2000 and 2001 are estimates, based on trends.

Visitors Who Traveled with Persons Under Age 21 100% 90% 80% 70% 60% 50% 40% 30% 20%

9%

1997

11%

13%

8%

9%

1998

1999

2000

2001

19%

13%

13%

13%

13%

2004

2005

2006

10% 0% 2002

2003

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


Average Number of Members in Visiting Party 6.0 5.0 4.0 3.0

2.6

2.8

2.7

2.7

2.8

1996

1997

1998

1999

2000

3.3

3.0

2001

3.0

3.2

2003

2004

2.9

3.1

2005

2006

2.0 1.0 0.0 2002

Data for 2000 and 2001 are estimates, based on trends.

Average Length of Stay (For Overnight Visitors in Nights Stayed) 6.0 5.0 4.0 3.0

2.8

2.7

2.8

2.8

2.8

1997

1998

1999

2000

2001

3.1

3.2

3.2

3.3

2003

2004

2005

2006

2.5

2.0 1.0 0.0 2002

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


Average Visits Per Year (Excluding First Time Visitors) 7.0 6.0 5.0

4.3 3.9

4.1

4.3

1999

2000

4.8

4.5

5.0

4.8 4.4

4.1

4.0 3.0 2.0 1.0 0.0 1997

1998

2001

2002

2003

2004

2005

2006

Data for 2000 and 2001 are estimates, based on trends.

Percent of Visitors From California 100% 90% 80% 70% 60%

50%

50%

51%

53%

54%

59% 51%

50%

44%

43%

2003

2004

46%

40% 30% 20% 10% 0% 1997

1998

1999

2000

2001

2002

2005

2006

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


Reno-Sparks Visitors Who Visited a CA. Indian Casino in Prior 12 Months 100% 90% 80% 70% 60% 50% 40% 30%

19%

25%

27%

32%

36%

41%

42% 34%

31%

22%

20% 10% 0% 1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Data for 2000 and 2001 are estimates, based on trends.

Visitors Who Attended a Convention/Trade Show 100% 90% 80% 70% 60% 50% 40% 30% 20%

10%

10%

7%

9%

1998

1999

10%

11%

13%

2001

2002

15%

18%

15%

18%

2005

2006

0% 1997

2000

2003

2004

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


Total Airport Passengers to Reno/Tahoe Intâ&#x20AC;&#x2122;l Airport 8,000,000

5,000,663

2003

5,169,256

4,586,027

2002

5,093,914

4,510,406

3,000,000

4,932,648

5,620,246

4,000,000

6,104,086

5,000,000

6,782,468

6,000,000

6,862,965

7,000,000

2,000,000 1,000,000 0 1997

1998

1999

2000

2001

2004

2005

2006

From Reno-Tahoe Airport Authority

Washoe Co. Gaming Revenue (Win Amounts are in Thousands - Add 000)

$1,034,789

$1,010,453

$1,025,315

$1,048,725

$1,067,290

1998

$1,080,732

1997

$1,140,598

$1,024,626

$800,000

$999,371

$1,000,000

$1,073,550

$1,200,000

2002

2003

2004

2005

2006

$600,000 $400,000 $200,000 $0 1999

2000

2001

From Nevada Gaming Control Board

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2006 Marketing Statistics


Mean Daily Budget Per Person Budget for Gaming Plus Non-Gaming Visitors from 100+ Miles Away Gaming

Non-Gaming

$450

$378

$400 $350 $300 $250 $200 $150 $100

$246 $258

$286 $305 $104 $113

$324 $122

$343 $131

$315

$338

$105

$126

$87 $95 $182 $159 $163

$192

$366

$151 $151

$202

$212

$210

$212 $227 $215

2001

2002

2003

2004

$50 $0 1997

1998

1999

2000

2005

2006

Data for 2000 and 2001 are estimates, based on trends.

Licensed Rooms (All Types) 40,000

28,136

2000

2001

2002

25,071

27,257

1999

25,628

27,583

1998

26,890

27,793

1997

26,816

27,573

20,000

28,422

30,000

2003

2004

2005

2006

10,000

0

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2006 Marketing Statistics


Occupancy Rates for Hotels and Motels Hotel

Motel

100% 90%

78%

78%

78%

80%

78%

77%

75%

75%

53%

51%

53%

2001

2002

2003

70% 60% 50%

46%

46%

46%

1997

1998

1999

77%

76%

77%

60%

59%

64%

2004

2005

2006

40%

40% 30% 20% 10% 0% 2000

Note: long-term, semi -permanent occupancy is not included.

Intent to Return to Reno-Sparks Definitely or Very Likely to Return Within 2 Years 100% 90%

84%

82%

83%

83%

83%

83% 76%

80%

80%

77%

2005

2006

73%

70% 60% 50% 40% 30% 20% 10% 0% 1997

1998

1999

2000

2001

2002

2003

2004

Data for 2000 and 2001 are estimates, based on trends.

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2006 Marketing Statistics


Acknowledgements

The Reno-Sparks Convention & Visitors Authority wishes to thank the following contributors to this report: Amtrak Nevada Department of Transportation Nevada Gaming Control Board Reno/Tahoe Airport Authority State of Nevada Demographer U.S. Census Bureau Western Regional Climate Center

For more information, please contact: Reno-Sparks Convention and Visitors Authority P.O. Box 837 Reno, NV. 89504-0837 Phone: Fax:

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2006 Marketing Statistics


2006 Marketing Report in Word