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PLYMOUTH SPONSORSHIP OPPORTUNITIES

www.visitplymouth.co.uk


ABOUT PLYMOUTH 5 million

Over people visited Plymouth in 2017

Plymouth is the largest port city on the south west peninsula with a resident population of

263,000 100,000

and over in the travel to work area

spending over

ÂŁ320 million

Plymouth has an ambition to grow its resident population to

Plymouth benefits from over

300,000

50,000

students studying in the city

Plymouth provides

133,300 jobs and is home to

6,560 businesses

University of Plymouth is the 15th biggest university in the UK with over

23,000 students

Plymouth boasts the second highest number of Gold Anchor marinas anywhere in the UK, offering some of the best berthing facilities in the country

Plymouth is one of the greenest cities in the UK, with

40 per cent

of the city being green space


INTRODUCTION

Plymouth is ‘the coolest little city by the sea’ according to GQ magazine, and with our fantastic coastline, incredible events and enviable location on the border of Devon and Cornwall we’re well placed to support you and your business in raising your profile with residents and visitors alike. We’re a growing city, with exciting developments on the horizon and attract over 350,000 visitors per year to our events and more than 5 million tourists per year. Whether you’re keen to up your foodie credentials at one of our popular food festivals, want to hoist your brand up the main sail at Pirates Weekend Plymouth, highlight and reach out to a pipeline of potential new recruits or want to generate meaningful business to business conversations to benefit your business we have a range of opportunities available to suit your needs. This pack outlines some of our high level events, bespoke packages can be created to suit your business objectives and budgets.


May

PIRATES WEEKEND PLYMOUTH

The action-packed Pirates Weekend Plymouth takes place on The Barbican and Sutton Harbour. Each year the event features a real Pirate Ship moored for visitors, Piratical Displays and everyone’s favourite Jonty Depp as Jack Sparrow. TITLE SPONSOR Your company name will be featured in the official event title ‘Pirates Weekend Plymouth, sponsored by (Your Company)’, and you will receive other benefits such as logo on all branding, reference to your company on all media and online, homepage banner on the Visit Plymouth website, regular PR activity, one on site location to use for commercial activity, main title sponsor stand presence during the two day event, main staff engagement and participation in animation activities leading up to and at the event, sharing assets across channels. TALL SHIP SPONSOR One of the most popular attractions at Pirates Weekend Plymouth is the Tall Ship, and this sponsorship package offers you the Tall Ship sponsor title, external branding and listing on the popular Pirate Trail, presence on Pirate Weekend webpage, logo on selected printed materials, included in advertorial description and in selected social media.

ENTERTAINMENT SPONSOR The Pirates Weekend Plymouth sees a fantastic variety of Pirate themed entertainment and there is now the opportunity to sponsor a particular performer! Package includes logo on treasure trail map, presence on webpage with link to sponsor site, included in advertorial description and in selected social media. WEST HOE PARK SPONSOR Logo on the official Pirate Weekend Treasure Trail map, presence on Pirate Weekend webpage with link to sponsor website, included in advertorial description of event and in selected social media posts Audience Profile Young families Pirate enthusiasts Plymouth residents and those within a 2 hour drive time to the city

Sponsorship packages range from £2000 to £10,000.


May

LORD MAYOR’S FESTIVAL

Lord Mayor’s Festival is an annual event that gives the people of Plymouth the opportunity to welcome the city's newly-elected Lord Mayor with a traditional ceremony and celebrate the occasion with music, street entertainment, activities and fancy dress. TITLE SPONSOR As title sponsor your company will receive a number of benefits, including features in all marketing material, a presence at the event, the title of official event sponsor in all press releases and social media promotions and an advert on the Visit Plymouth website front page two weeks prior to the event.

Audience Profile Local Plymouth residents and shoppers Young families with school age children


June

FLAVOUR FEST

Flavour Fest is the south west’s largest free food and drink festival, with over 100 traders showcasing the best produce the south west has to offer, there are delectable delights to tempt everyone. With added attractions such as Fun Kitchen, aimed at educating and inspiring children and a younger audience, and the Cookery Theatre providing entertainment for couples, families and groups of all ages and demographics, the event really does have something for everyone. TITLE SPONSOR £10,000 Choose this package and your company will be the main sponsor for the full three day event. CHEF STAGE SPONSOR £3,000 This package titles you as the official chef stage programme sponsor and gives you the branding on the Cookery Theatre Kitchen and Marquee and other benefits. SHOW SPONSOR PACKAGE £1,500 This package offers one 45 minute chef stage slot as well as presence at the event and webpage, advertising space, sponsor acknowledgement, and logo on selected printed materials.

Audience Profile Local residents and those within a 2 hour drive time of Plymouth Interested in regional produce, food and drink Mid-high level disposable income

Footfall figures reach over 100,000 for the three days Since 2004, over 1 million people have visited Flavour Fest Features in media leading up to and during event, including Spotlight, Devon and Cornwall Life, The Guardian, ITV Westcountry, Plymouth Herald and Food Lover Magazine


June

ARMED FORCES DAY

Taking place at Plymouth Hoe on the last Saturday in June, this spectacular event will provide a packed day of exciting entertainment, air displays, military exhibitions and displays, bands and stage performances that will attract visitors from far and wide. Highlights of the event include a veteran’s parade of standards, junior and senior services military field gun competition, combat displays, marching bands, evening entertainment and a thrilling air display.

Audience Profile

Approximately 50,000 people attend each year

Local and regional military personnel and families

Featured on the national Armed Forces Day website

Military Veterans

Featured in several media publications

Young families

Its website, Plymoutharmedforcesday.co.uk received over 40,000 page views in 2017

Local residents and those within a 1 hour drive time to Plymouth

The Visit Plymouth listing received over 79,000 impressions from April to June 2017 Visit Devon Event Gold Event Award Winner


June

ARMED FORCES DAY

Plymouth Armed Forces Day provides a number of extensive corporate sponsorship packages to suit all budgets and with over 50,000 visitors expected to attend each year; it is the perfect opportunity to get your brand noticed. It provides the perfect platform for mass exposure, branding, messaging, sampling and product placement activity for the chosen sponsors. On top of the opportunity to promote your business to thousands of visitors during the day, you will be able to position yourself and your company on Plymouth Hoe and be part of this exciting event. TITLE SPONSOR £30,000 Your company will be the main sponsor for the event. You will receive maximum exposure and opportunities for branding, messaging and key product placement during the event. VETERANS VILLAGE SPONSOR £10,000 This exciting opportunity for your company to support our veterans and have the naming rights to the veteran’s village, which last year had 85 military charities and organisations hosting exhibitions within the village. There will be numerous product placement opportunities, in and around the village too. ENTERTAINMENT SPONSOR £12,000 An evening concert will take place at the end of the day, keeping the thousands of visitors on Plymouth Hoe, as well as attracting new visitors to this part of the event. This provides a great opportunity to have your company banner displayed in the stage area throughout the day, providing maximum exposure.

TRAVEL SPONSOR £3,000 With tens of thousands of people attending this event throughout the day we would like to partner with a travel company to ensure visitors can get to and from the event with ease. This will provide great marketing opportunities. AIR DISPLAY SPONSOR £8,000 Your company could be the main sponsor for the thrilling air display, which is without doubt, one of the main highlights of the day. Offering mass exposure as tens of thousands of visitors come to see this spectacular part of the event. COMMERCIAL SPONSOR OPPORTUNITIES £500 to £3,000 Various packages are available and can be tailored made to suit your needs.


August

BRITISH FIREWORK CHAMPIONSHIPS The British Firework Championships held in Plymouth each year is the UK’s most spectacular fireworks display. Over two summer evenings, six professional pyrotechnic companies compete against one another with their dazzling displays to the delight of excited crowds on Plymouth Hoe. Plymouth’s Hoe, one of the finest natural harbours in the world, offers the perfect viewing platform for this incredible competition. The event is free to attend and has become a legendary activity for locals and visitors from across the country, enjoying the display of fireworks, live music and entertainment, fairground rides and a range of food stands. TITLE SPONSOR As official title sponsor your company will receive full accreditation ‘British Firework Championships, sponsored by (Your Company)’, and sponsor’s logo and name on all event collateral, media and online platforms, logo projected onto Smeaton’s Tower, commercial space on site, behind the scenes tours and many other exclusive benefits.

PARTNERSHIP OPPORTUNITIES This package offers you the opportunity to sponsor one of the competitive displays, and you will benefit from your company reference on all media and online pertaining to the individual display, behind the scenes tours to meet the team, invites to the VIP Reception, one small on site location to use for commercial activity and footer banner on Visit Plymouth leading up to event.

Audience Profile Attracts over 100,000 people each year Inviting families and an audience of all ages from across the country


August

OCEAN CITY BLUES ‘N’ JAZZ FESTIVAL

The Parade on the Barbican will be full of sounds of blues and jazz over the three days, with music performing on stage from midday. Visitors can take a seat or dance in the crowd, while grabbing a bite to eat or drink in the surrounding bars and eateries. TITLE SPONSOR Choose this package and you will be the title sponsor for the event, providing you with maximum commercial opportunities and featuring your company in all PR and marketing opportunities.

STAGE SPONSOR Chose this package and your company will be stage sponsor for the event, and will include your company branding on the stage, the stage promoted with your company name and mention of company in PR and marketing opportunities.

Audience Profile Attracts over 100,000 people each year Inviting families and an audience of all ages from across the country


September

SEAFOOD FESTIVAL

Taking place on the Barbican and Sutton Harbour, Plymouth Seafood Festival features a Chef Stage with local and celebrity chefs demonstrating dishes to the local public, as well as a fresh fish auction, stalls promoting sea awareness and charities, a number of trading stalls that sell local, freshly cooked seafood dishes or sea themed craft stalls. There is also street entertainment with a shanty band singing, family activities, face painting and a crabbing competition. TITLE SPONSOR £15,000 Choose this package and your company will be the main sponsor for the full two day event, giving the event title ‘Plymouth Seafood Festival, sponsored by (Your Company)’ and many additional benefits.

FUN KITCHEN £2,000 The package will give your company the branding on the Fun Kitchen marquee and area, presence on the website, and logo on selected printed materials and digital images.

STAND SPONSOR A £1,000 B £500 The stand sponsor package gives your company presence at the event and on the Visit Plymouth site, advertising space, sponsor acknowledgement, and logo on selected printed materials.

Audience Profile Families Sea-food enthusiasts


November

BONFIRE NIGHT

Plymouth’s Bonfire Night is a spectacular evening of music, lighting and fireworks display. The countdown to the pyrotechnic action gets underway in the evening with entertainment from the stage on the Hoe. There are also fairground rides and food stalls to make this a fun packed and thrilling community evening for the whole family. TITLE SPONSOR £8,000 This package gives the title: ‘Bonfire Night, sponsored by (Your Company)’ along with maximum exposure to your company, including branding on Smeaton’s Tower. You will also receive promotion via the Visit Plymouth website and one on-site location to use for commercial activity. ON SITE COMMERCIAL LOCATIONS £2,000 Position your company on the event site on Plymouth Hoe to use for commercial activity e.g. skills, recruitment or general awareness.

DISPLAY SPONSOR £4,000 Reference to your company on all media & online pertaining to Bonfire Night, behind the scenes tour of the Royal Citadel to see the displays set up, project your business logo on the Citadel walls along with ‘Display sponsored by (Your Business)’, one small on site location to use for commercial activity, and promotion on Visit Plymouth.


Nov-Dec

CHRISTMAS

Plymouth’s Christmas calendar is as busy as ever and with such a huge range of activity, there is something for everyone. Christmas events include the City Centre and Barbican Lights Switch On, the Trails, and the Christmas Market. CITY CENTRE CHRISTMAS LIGHTS SWITCH ON The Christmas holiday calendar officially kicks off with the switch-on of the Christmas lights in the city centre, and the start of late-night shopping.

CITY CENTRE TRAIL This Christmas trail takes place all over the city centre with statues of animals, nutcrackers etc. to find, using trail maps which can be collected at participating retailers or online.

BARBICAN CHRISTMAS LIGHTS SWITCH ON Get into the festive spirit on Plymouth’s waterfront and share a mince pie as the waterfront Christmas lights get switched on.

BARBICAN TRAIL Explore the waterfront for hidden animals or statues, learn about the animals and their environment, using the trail maps which can be found from participating retailers or online.

CHRISTMAS MARKET The city centre Piazza will be completely transformed as the Christmas Market sets out 60 beautiful log cabin style stalls trading through the Christmas period, housing traders from the South West and beyond, selling everything from handmade jewellery and clothing, to artwork , homewares as well as some of the region’s favourite food and drink traders. There is also a Bavarian Bar and festive food from the many street food stands on offer.


Nov 2019 – Nov 2020

MAYFLOWER 400

2020 marks the 400th anniversary of the Mayflower voyage There are over 30 million Mayflower descendants – be part of the world’s biggest family reunion! Plymouth leads the way for four nations and 12 UK locations for Mayflower 400, championing the values of freedom, humanity, imagination and the future. This landmark anniversary offers a unique opportunity to become a sponsor, receiving a wide range of benefits and branding opportunities. 2020 offers an extraordinary programme of over 400 cultural, education, sport, tourism and faith based events locally and nationally; alongside a volunteering programme that supports all aspects of Mayflower 400. If you want to increase your revenue, build customer loyalty and brand awareness and/or improve your corporate social impact then Mayflower 400 could be the vehicle for your organisation. All packages can be tailored to your business objectives to ensure the opportunities are relevant, personal and add value to your organisation.

Abigail Netcott Commercial Manager, Mayflower 400 Abigail.Netcott@plymouth.gov.uk | +44 (0)1752 307878 www.mayflower400uk.org


CONTACT

All packages within this document can be tailored and made to best suit your business objectives and needs; contact us for more information. Victoria Allen

Amanda Lee

Events & Marketing Manager Plymouth City Council Victoria.Allen@plymouth.gov.uk +44 (0) 1752 398493

Marketing Manager Plymouth City Council Amanda.Lee@plymouth.gov.uk +44 (0) 1752 304257

www.visitplymouth.co.uk

Profile for Visit Plymouth

Plymouth Sponsorship Opportunities  

This sponsorship pack outlines some of our high level events, bespoke packages can be created to suit your business objectives and budgets.

Plymouth Sponsorship Opportunities  

This sponsorship pack outlines some of our high level events, bespoke packages can be created to suit your business objectives and budgets.

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