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2016 Annual Report

IC ON I C

NEWPORT

B E A CH


Newport Beach & Company

2016

Annual Report

Intro 2

Mission, Vision, Promise Iconic Achievements

5 6 Visit Newport Beach, Inc. 8 Visitor Information 10 Leisure Marketing 14 Group Sales 18 Newport Beach & Company 22 Celebrate Newport Beach 24 Dine Newport Beach 25 Enterprise Newport Beach 26 Newport Beach TV 27 Financials 28 Governance & Staff 30 2015-2016 Highlights 34 Visit Newport Beach, Inc. 36 Newport Beach & Company 38


ICONIC LOS ANGELES LAKERS KOBE BRYANT Basketball legend Kobe Bryant and his family are residents of Newport Beach.

1

ICONIC

2 | 2016 A N N UAL R E P O RT

Introduction

Mission/Vision/Promise 5 Iconic Acheivements

6

NEWPORTBEACHANDCO.COM | 3


Each day, we have the immense fortune to promote, market and sell a destination that is truly iconic— Newport Beach, California. In 2016, Newport Beach & Company cemented its status as an industry leader, taking destination marketing to new heights. Newport Beach & Company strives to be an industry icon, serving as a model for the next generation of destination-marketing organizations (DMOs). The accomplishments of the past year prove that with innovation and determination, Newport Beach can make a global impact. Visit Newport Beach, Inc. influenced a record number of leisure travelers and meeting attendees, sharing the Newport Beach story with a wider audience than ever before. DMOs around the world from Madison, Wisconsin to Queensland, Australia are emulating the Newport Beach & Company model, marketing the entire community from tourism to economic development to everything in between. The group sales team surpassed its highest room-night goal in the organization’s history, generating 89,062 room nights in Tourism Business Improvement District hotels and $57.4 million in economic impact for the Newport Beach community. Leisure marketing advertising campaigns resulted in 78,100 incremental room nights and $38.6 million in incremental spending 4 | 2016 AN N UAL R E P O RT

in Newport Beach supporting accommodation properties during off-peak seasons. The combined 160,862 rooms represent nearly one of every five hotel rooms sold in Newport Beach. The Newport Beach & Company business units continued breaking ground within the progressive DMO model, giving Newport Beach & Company the opportunity to further support the local community. Dine Newport Beach grew as a local and visitor resource, sharing incredible dining options in the city and running another successful Restaurant Week. Celebrate Newport Beach advanced the beloved Newport Beach Christmas Boat Parade and provided marketing support to other signature Newport Beach events. Enterprise Newport Beach continued its partnership with Balboa Village Merchants Association and Balboa Island Marketing Inc. to support our local merchants in these treasured neighborhoods. Expanded studio space afforded Newport Beach Television the opportunity to grow.

Who We Are and What We Believe MISSION Newport Beach & Company is a creative and focused community-marketing agency that is singularly committed to telling the integrated Newport Beach brand story. By embracing a variety of neighborhoods, businesses and individual, unique voices into a complementary story, Newport Beach & Company strengthens all of its partners, drives new revenue to the city and enhances its overall vibrancy.

Board of Directors 501(c) 6

As we celebrate the great accomplishments of the last year, we look forward to the iconic achievements awaiting us next year as we continue elevating the Newport Beach brand. Gary C. Sherwin, CDME President & CEO Newport Beach & Company Andy Theodorou Chairperson Newport Beach & Company

VISION Newport Beach & Company aspires to be the national model for outstanding integrated community marketing and brand leadership. As an entrepreneurial leadership organization, Newport Beach & Company is creative, innovative and professional in building destination awareness both locally and nationally which drives business and economic growth. It strives to do for its partners and stakeholders what they cannot do individually.

Financial/ Administrative Team

President & CEO

DESTINATION BRAND PROMISE Newport Beach is an opulent Orange County coastal fantasyland that represents a “taste of the perfect life,” a place where visitors can experience a friendly, sophisticated, aspirational lifestyle that permits them to escape from daily reality. Comprised of a collection of unique islands and neighborhoods that form their own distinct character, the destination offers a combination of affluence, quaintness, casual glamour and attention to detail. Coupled with the manmade and natural beauty of the destination, this is the place that allows the visitor to relax and recreate and dream of what can be.

Newport Beach Foundation 501(c)3 BOD Community-Leadership Development

Brand Marketing Team

VISIT NEWPORT BEACH, INC. LEISURE MARKETING

DINE NEWPORT BEACH

CELEBRATE NEWPORT BEACH

ENTERPRISE NEWPORT BEACH

NEWPORT BEACH TV

GROUP SALES & MARKETING

NEWPORTBEACHANDCO.COM | 5


2016 Iconic Achievements

COMMUNITY ENGAGEMENT The Newport Beach & Company business units give the organization the opportunity to enhance the destination through marketing and economic development initiatives. Enterprise Newport Beach Enterprise Newport Beach continued working with Balboa Village and crafted the Balboa Island Centennial Celebration brand identity.

MEASURING OUR VALUE Newport Beach & Company and Visit Newport Beach, Inc. work tirelessly to be a valuable resource for the City of Newport Beach. Though the partners directly influenced by the organization’s efforts know the benefits, new initiatives have been incorporated among traditional tracking methods used to measure the organization’s performance. The Group Sales team tracks each booking and room night the National Account Directors facilitate. The team also measures the economic impact of bookings by using the Event Impact Calculator, created by Destination Marketing Association International Visit Newport Beach- Group Sales

89,062

Room Nights

$57.4 Million

Economic Impact

Room Nights

$38.6 Million

Economic Impact

Total Newport Beach & Company:

160,862

Room Nights

$57.4 Million

Economic Impact

6 | 2016 A N N UAL R E P O RT

Newport Beach TV Local resources have also benefitted from the Newport Beach & Company team. The in-house video production team supports Newport Beach TV, filming city council meeting and local events to air on the Newport Beach Government Access Channel.

$22.6 Million

Hotel Revenue

Visit Newport Beach Leisure Marketing Leisure Marketing has a unique challenge when measuring the impact of marketing efforts on visitation; how can the efforts of specific marketing campaigns be measured? Newport Beach & Company utilized the industry-standard method of measuring incremental room-nights or the difference between the number of visitors who stayed in Newport Beach and saw advertising versus those who did not.

78,100

Celebrate Newport Beach Newport Beach & Company has the immense fortune to market the beloved Newport Beach Christmas Boat Parade and once again added new enhancements to the centuryold tradition.

1 in 5

Approximate Rooms Sold

NEWPORT BEACH TAKES OVER PICCADILLY CIRCUS

GOING GLOBAL Newport Beach is a premiere global destination, and Newport Beach & Company is committed to bringing lucrative international travelers to the destination. With representation in the United Kingdom, China and the Middle East, Newport Beach is able to achieve a global footprint.

Dine Newport Beach Dine Newport Beach continues to be a resource for both the restaurant community and local diners. Working with community establishments benefits local businesses and residents while maintaining the destination visitors from around the world long to visit.

Presence in the United Kingdom was elevated with the launch of the UK Promotion in collaboration with the Newport Beach Film Festival. To connect directly to Chinese visitors, VisitNewportBeach. cn was launched, providing first party information in Mandarin to potential Chinese travelers. Group Sales joined leisure marketing’s China efforts with their inclusion in the Orange County Visitors Association Meetings, Incentives, Conferences and Events (MICE) initiative, with the intention of bringing the high-spending groups into Newport Beach.

NEWPORT BEACH CHRISTMAS BOAT PARADE DELIGHTS COMMUNITY VIEWERS

NEWPORTBEACHANDCO.COM | 7


2

ICONIC JOHN WAYNE ABOARD HIS YACHT, THE WILD GOOSE Former resident and local hero, John Wayne had a home in the harbor for many years. His boat “The Wild Goose” can still be seen and hosts many events, while his name lives on at John Wayne Airport.

ICONIC

8 |

Visit Newport Beach, Inc. Visitor Information

10

Group Sales

18

Leisure Marketing

14

NEWPORTBEACHANDCO.COM | 9


9,500

Newport Beach Visitor Impact

JOBS SUPPORTED

1

$

LIFE WITHOUT TOURISM

991.31

$

ADDITIONAL TAXES

Each Newport Beach household would have to pay this amount to maintain current levels of government services.

BILLION

7

FEELING THE IMPACT:

Visitor Spending

MILLION

36,628

$

Total Visitation

31

$

MILLION

Taxes Generated by Visitors

95.7%

SATISFACTION

With Their Experience

ADDITIONAL SPENDING

Additional annual spending for each household to keep the Newport Beach economy churning at the same levels. Source: 2015 Newport Beach Visitor Profile, Destination Analysts, Inc.

10 |

NEWPORTBEACHANDCO.COM | 11


2016 Newport Beach Hotel and Airport Metrics AVERAGE DAILY RATE NEWPORT BEACH HOTELS V. ORANGE COUNTY HOTELS

$300

77.2%

AVERAGE ANNUAL OCCUPANCY

$200

$163.56

$177.92

$193.38

$207.62

$222.28

$226.10

$244.00

$252.00

$261.00

$100

$100

$-

$-

2010

2011

2012

2013

2014

2015

2016F

2017F

2018F

Source: STR Inc., Tourism Economics, PFK/CBRE Hotels

AVERAGE ANNUAL DAILY RATE

80 70

67

71

73

73

76

$193.38

$207.62

Newport Beach

$244.00

Orange County

$156.74 $164.80 $138.86 $147.73 $130.99 $116.66 $124.45

2010

2011

2012

2013

2014

2015

78

79

81

82

Hotel Average Daily Rate Increase from 2010 -2018

2016F

5,500,000

5,097,797

5,000,000 4,500,000

4,632,597 4,369,031

4,704,741

Orange County Average Daily Rate

3,500,000

40 2010

2011

2012

2013

2014

2015

2016F

2017F

2018F

3,000,000

36% ABOVE

4,440,345

4,353,282

4,000,000

50

4,321,053

45% INCREASE

JOHN WAYNE AIRPORT, ORANGE COUNTY ARRIVALS

60

30

$163.56

$177.92

$222.28 $226.10

Source: STR Inc., Tourism Economics, PFK/CBRE Hotels

90

238.89

$300

$200

NEWPORT BEACH HOTEL OCCUPANCY FORECAST (%)

$

AVERAGE DAILY RATE NEWPORT BEACH HOTELS V. ORANGE COUNTY HOTELS

2009

2010

2011

2012

2013

2014

2015

Source: John Wayne Airport, Orange County

Source: STR, Inc.; Tourism Economics

12 | 2016 AN N UAL R E P O RT

NEWPORTBEACHANDCO.COM | 13


Visit Newport Beach, Inc. Leisure Marketing DIGITAL MARKETING Website Views Social Followers Social Reach

1,211,491 153,000 4,361,829

WEBSITE ROI

14% over goal

INTERNATIONAL TRAVEL TRADE

195

Wholesalers/Trade Reps Trained 13% over goal

40,908

10% over goal

Trips Generated by Website

6% over goal

$40,927,025 Total Economic Impact

$50.14

Economic Impact Per Visitor

Source: Destination Analysts, Inc.

PUBLIC RELATIONS

VISITNEWPORTBEACH.CN BROOKLYN HONOREES NICK HORNBY AND JOHN CROWLEY WITH NEWPORT BEACH FILM FESTIVAL AMBASSADOR JARED HARRIS

Notable Placements

Partnerships

832

Media Placements 31% over goal VISIT NEWPORT BEACH FASHION ISLAND CONCIERGE DESK AND INTERACTIVE KIOSK

24%

Increased Campaign Value

Fashion Island Concierge

24%

Increased Campaign Value

1,100+

Visitor Assistance Requests UK Promotion

245 Million Impressions

14 | 2016 AN N UAL R E P O RT

$8,832,640

PR Value

NEWPORTBEACHANDCO.COM | 15


Visit Newport Beach, Inc. Leisure Marketing INTEGRATED CAMPAIGNS

Top Media Markets Los Angeles, San Diego, Phoenix Las Vegas, Palm Springs

159,586,254

Total Advertising Impressions 4% over goal

THE ICONIC CANNERY RESTAURANT This warehouse that used to function as an actual tuna canning company now offers some of the best harborside alfresco dining in Newport Beach.

ADVERTISING EFFECTIVENESS

78,100

Incremental Room Nights

310%

Over Goal SENSE THE SEASON November- December 2015

114,600

DIVE INTO SPRING March-April 2016

Incremental Trips

$38.6 Million

IC ONIC

Incremental Spending

$81:1

ROI

Source: H2R Market Research

47.7 Million

Advertising Impressions

32,000

32.7 Million

Advertising Impressions

29,800

Incremental Room Nights

Incremental Room Nights

$18 Million

$9.2 Million

$66

$84

Incremental Revenue ROI

16 | 2016 AN N UAL R E P O RT

Incremental Revenue ROI

NEWPORTBEACHANDCO.COM | 17


Visit Newport Beach, Inc. Group Sales

Nights Booked

8.6% over goal

280 230 180

170

174

190

183

201

211

216

223

230

130 80 30

2010

2011

2012

2013

2014

2015

2016

2017

2018

DEMAND (ROOMS SOLD)

ACTUAL ROOM

290,000

NEWPORT BEACH GROUP ROOM-NIGHT DEMAND (ROOMS SOLD) FORECAST

270,000

AVERAGE DAILY RATE ($)

89,062

NEWPORT BEACH GROUP AVERAGE DAILY RATE (ADR) FORECAST

255,458

250,000 230,000

NEWPORT BEACH GROUP SALES DEFINITE ROOM-NIGHT PRODUCTION

223,466

230,707

248,352

251,137 255,393

100,000

266,375 258,485 262,180

79,375

80,000 70,000 56,919

60,000

210,000

50,000

190,000

40,000

170,000

30,000

150,000

89,062

90,000

2010

2011

2012

2013

2014

Source: STR, Inc.; Tourism Economics

2015

2016

2017

2018

20,000 10,000

28,901

30,348

13,031 10,115 12,063 2009

2010

Goal

2011

2012

2013

2014

2015

2016

Actual

338 DEFINITE Bookings

57.4

$

THE ICONIC DUFFY BOAT A Newport Beach invention created by Marshal Duffield, this electric boat is prominently seen throughout the harbor, used by both residents and guests for recreation and transportation.

MILLION

Economic Impact 18 |

IC ONIC

NEWPORTBEACHANDCO.COM | 19


Visit Newport Beach, Inc. Group Sales GROUP SALES EXPERIENTIAL TRADESHOW BOOTH

TRADESHOW SPONSORSHIPS

OUTREACH & ENGAGEMENT

195

Client Events

468

Estimated Hotel Revenue

130

Hosted Industry Events Site Inspections 42% definite conversion Trade Shows

102

THE ICONIC “BEACHES” MOVIE COTTAGE Key scenes from the 1988 film “Beaches” were filmed at Crystal Cove, using the historic cottages that have now been remodeled for visitor rentals.

$22.6 Million

CDX Toronto Bronze

Inter Action (AMEX) Toronto Gold Global Pharmaceutical & Medical Summit Philadelphia Gold

Meetings Industry Council Denver Platinum CBI Pharma Forum New York “Wellness” CalSAE’s Elevate San Diego Sapphire

ICO N IC

20 | 2016 AN N UAL R E P O RT

NEWPORTBEACHANDCO.COM | 21


3

ICONIC HUMPHREY BOGART AND LAUREN BACALL The Newport Harbor is where legendary actors Humphrey Bogart and Lauren Bacall fell in love and spent most their time together. Bogart, an avid sailor, spent most his time away from Hollywood in the harbor and introduced Bacall to Newport Beach.

ICONIC

Newport Beach & Company Celebrate Newport Beach

24

Enterprise Newport Beach

26

Dine Newport Beach Newport Beach TV

25 27

Financials 28

22 |

NEWPORTBEACHANDCO.COM | 23


Newport Beach & Company Marketing Celebrate Newport Beach WEDNESDAY Media Kick-Off With Grand Marshal Arte Moreno and NBTV Parade Coverage

176,000 Website Visits 10,000 Incremental Room Nights 229 Million PR Impressions

Dine Newport Beach THURSDAY Meet & Greet with Grand Marshal- U.S. Women’s Soccer Team members

FRIDAY Grand MarshalsContestants from the Voice performing on the Grand Marshal Boat

$7 Million Incremental Revenue $85,285 Sponsorships Secured

SATURDAY Grand Marshalsthe 2016 Tournament of Roses Royal Court

SUNDAY Fireworks Finale and Economic Impact Study conclusion

172,367 Website Visits 52% over goal

131Media Placements

NEWPORT BEACH RESTAURANT WEEK

6.6 Million

5.6 Million Advertising

$4.4 Million

169.8 Million

DINENB.COM

RESTAURANT WEEK CONTEST

31% over goal

Impressions 442% over goal

Incremental Diner Spending

Advertising Impressions

8,483 Social Followers 10% over goal

176.5 Million Total Impressions

PR Impressions

RESTAURANT WEEK MEDIA EVENT

ADDITIONAL COMMUNITY EVENTS SUPPORTED:

Hyatt Regency Newport Beach Summer Concert Series

Newport Beach Wine and Food Festival

24 | 2016 AN N UAL R E P O RT

Newport Beach Film Festival

Newport Beach Jazz Festival

Polar Paradise at the Dunes

Wooden Boat Festival

NEWPORTBEACHANDCO.COM | 25


Enterprise Newport BeachBalboa Village & Balboa Island

Newport Beach Television

Website Visits 8% under goal

Social Followers 23% over goal

PR Placements 53% over goal

115

YouTube Views 460% over goal

42,000

1,000,000+ Social Impressions

220,591 Total Video Views

EXPLOREBALBOAISLAND.COM

ENTERPRISE NEWPORT BEACH SOCIAL MEDIA

BALBOAVILLAGE.COM

NBTV YOUTUBE PAGE

NBTV ONLINE LIFESTYLE CHANNEL

NBTV NEIGHBORHOOD SERIES

54,800

26 | 2016 AN N UAL R E P O RT

12,258

NEWPORTBEACHANDCO.COM | 27


2016 Financials

Visit Newport Beach, Inc. Group Sales

Visit Newport Beach, Inc. Leisure Marketing

Newport Beach & Company

5%

8%

16%

12%

13% THE ICONIC LIDO THEATRE The historic Lido Theatre on Balboa Peninsula opened in 1938, premiering Bette Davis’s film “Jezebel” because she was a resident of Corona del Mar and insisted that the theatre open with her picture.

14%

4%

I CO N IC

21%

45%

50% 16%

24%

30% 5% 24%

13%

Advertising Tradeshows Sponsorships/Incentives Customized Destination Support Other Direct Sales Initiatives Revenue

28 | 2016 AN N UAL R E P O RT

Revenue

$2,820,080

Operating Expenses

$2,527,381

Advertising

$47,000

Community Relations

$145,500

Digital Marketing

$88,700

Public Relations

$11,500

Operating Expenses

$121,225

Advertising

$1,045,206

Community Relations

$287,500

Collateral

$122,600

International Marketing

$373,090

Digital Marketing

$305,601

Public Relations

$188,959

Fees and Contributions to NB&Co.

Marketing

$4,690,306

$2,226,975

Revenue

$4,094,082

Operating Expenses

$1,518,913

Advertising

$350,000

Trade Shows

$550,500

Sponsorships/Incentives

$626,000

Customized Destination Support

$615,000

Other Direct Sales Initiatives

$314,500

Marketing

$126,586

NEWPORTBEACHANDCO.COM | 29


4

ICONIC NO DOUBT PERFORMANCE AT CLEAN & SOBER BEACH PARTY Orange County native band No Doubt, led by Gwen Stefani, performed at the Clean & Sober Beach Party at the Newport Dunes Waterfront Resort and Marina, a premiere location for outdoor events, concerts and festivals in Newport Beach.

Governance & Staff Governance 24

Staff 25

ICONIC

30 |

NEWPORTBEACHANDCO.COM | 31


Newport Beach & Company Team

Governance Executive Committee

CHAIR Andy Theodorou Newport Dunes Waterfront Resort & Marina

VICE CHAIR Dennis O’Neil City of Newport Beach Appointee

Board of Directors

TREASURER Candace Bisconte ACCESS Destination Services

SECRETARY Linda Beimfohr Hornblower Cruises & Events

Carol McDermott Entitlement Advisors

Catherine Kennedy Director of Administration/ Assistant to the CEO

Craig Batley Burr White Realty

Rhanda Richardson Newport Beach Marriott Bayview

Dina Alleluia-Carr Accounting Assistant

Ruth Benjamin Hyatt Regency Newport Beach Annika Chase DisneylandÂŽ Resorts

Russ Kline American Express MEMBER AT LARGE Homer Bludau Former City Manager Newport Beach

MEMBER AT LARGE Karl Kruger Fairmont Newport Beach

Giuseppe Lama The Resort at Pelican Hill Chief Jon Lewis Newport Beach Police Department Dan Matusiewicz City of Newport Beach

Nina Robinson Hoag Hospital Gregg Schwenk Newport Beach Film Festival Tanya Thomas Fashion Island Jim Walker Bungalow Restaurant Gerard Widder Island Hotel Newport Beach

Gary C. Sherwin CDME President & CEO

Michelle Donahue CDME Senior Vice President of Group Sales

Doug McClain CDME Senior Vice President & Chief Marketing Officer

Lesley Swain CDME Chief Financial Officer

Marketing Robert Deuel Senior Director of Media Relations & Brand Management Katy Dennis Senior Director of Marketing & Strategic Partnerships Mark Rudyk Senior Director of Digital Marketing & New Media Jane Dryden Director of Group Marketing Brianna Grimaldi Digital Marketing Manager Reilly Wilson Content Marketing Manager Colleen Costello Marketing Manager

32 | 2016 AN N UAL R E P O RT

Administration

Brion Amendt Newport Channel Inn

Sam El-Rabaa Balboa Bay Resort

PAST CHAIR Debbie Snavely Marriott Newport Beach Hotel & Spa

Executive Team

Brett Erskine Video & Multimedia Manager Haly Haigh Communications Coordinator Polly Peak NBRA BID Administrator Michelle St. Amour Business Development Manager/Dine Newport Beach Marketing Manager

Group Sales Amanda Kliem Director of Sales Enrique Paulo National Account Director Hillary Burton National Account Director Lori Hoy National Account Director Michelle Devine National Account Director Jenifer Brannon Conference Service Manager Erin Stapley Sales & Research Coordinator

Kim Thompson Manager of Special Events

Newport Beach Foundation

Gordon Spencer NBTV Executive Producer

Homer Bludau Chairman

Dominic Dimare Luis Herrera Ed Olen Newport Beach TV Camera Crew

Fashion Island Visitor Center Cher Shepard, CTA Karen Fleming Leon Rodgers Visitor Concierges NEWPORTBEACHANDCO.COM | 33


4

ICONIC ACTRESS SHIRLEY TEMPLE America’s Little Darling’s own residence was a cottage on Balboa Peninsula. Shirley cut the ribbon at the dedication of the Newport Harbor in 1936 and was even crowned the first Miss Newport Beach when she was 13 years old!

2015-2016 Highlights Visit Newport Beach, Inc.

Newport Beach & Company

38 40

Accomplishments 42

34 |

ICONIC

NEWPORTBEACHANDCO.COM | 35


Visit Newport Beach, Inc. Highlights Leisure Traveler Marketing

Group Sales

Continued contract with the City of Newport Beach for 2016 with updated marketing plan and budgets

Surpassed highest room-night goal in Visit Newport Beach’s history:

$89,062 Actual

room-nights booked

Two major regional marketing campaigns deployed in top visitor markets to bolster business during key shoulder seasons:

$57.4 Million

conomic Impact Launched VisitNewportBeach.cn to expand influence in lucrative Chinese market and continue marketing efforts in the Middle East and China through OCVA

114,600 Incremental Trips $38.6 Million incremental spending 78,100 Incremental room nights $81:1 ROI

Influenced travelers and generated media coverage for Newport Beach through United Kingdom Promotion in partnership with the Newport Beach Film Festival

36 | 2016 AN N UAL R E P O RT

Elevated presence at major conferences to gain heightened exposure among captive meetingplanner audiences

Custom leisure video content integrated onto Visit Newport Beach digital platforms

195 Client Events 468 Hosted Industry Events

Gained valuable face-to-face interaction with meeting planners through events and outreach

Participated at industry tradeshows in the experiential Visit Newport Beach booth

102

Tradeshows attended

NEWPORTBEACHANDCO.COM | 37


Newport Beach & Company Highlights Celebrate Newport Beach Provided marketing support for Newport Beach signature events, including: Hyatt Regency Summer Concert Series Hyatt Regency Newport Beach Jazz Festival Newport Beach Wine and Food Festival Newport Beach Film Festival

Enterprise Newport Beach Launched the first semiannual Balboa Village Craft Beer Fest to a sell-out crowd

Partnered with the Newport Beach Chamber of Commerce to create integrated marketing campaign for the 107th Newport Beach Christmas Boat Parade

Designed brand identity for the Balboa Island Centennial Celebration

Continued partnership with the Balboa Village Merchants Association and Balboa Island Marketing, Inc.

Dine Newport Beach

Newport Beach TV Marketed Newport Beach as a premiere dining destination via year-round, seasonal marketing campaigns on behalf of the Newport Beach Restaurant Association

38 | 2016 AN N UAL R E P O RT

Created ExploreBalboaIsland.com and redesigned BalboaVillage.com

Developed integrated marketing plan for Newport Beach Restaurant Week’s 10th anniversary including successful media preview event

Opened the Newport Beach Digital Media Center and Studio 1600, giving Newport Beach & Company full in-house video production capabilities

Continued coverage of key city activities including city council meetings and local events Produced videos showcasing Newport Beach neighborhoods and activities for digital platforms including social media

NEWPORTBEACHANDCO.COM | 39


DIGITAL

Visit Newport Beach, Inc. and Newport Beach & Company Accomplishments

ROOM NIGHTS & ECONOMIC IMPACT

1.6

LEISURE MARKETING

71,800

MILLION

Total Website Visits VisitNewportBeach.com

INTEGRATED CAMPAIGNS

DineNB.com

INCREMENTAL ROOM NIGHTS

38.6

$

MILLION INCREMENTAL ECONOMIC IMPACT

82.5

GROUP SALES

89,062

MILLION

Advertising Impressions Christmas Boat Parade

Newport Beach Restaurant Week

Sense the Season

NewportBeachAndCo.com

BalboaVillage.com

ExploreBalboaIsland.com

ROOM NIGHTS

57.4

$

832

181,056

PR PLACEMENTS

160,862

Total Social Followers

United Kingdom Promotion 1 | 2016 A N N UAL R E P O RT

MILLION ECONOMIC IMPACT

Dive DiveInto IntoSpring Spring

TOTAL ROOM NIGHTS VisitNewportBeach.cn

ChristmasBoatParade.com

96

$

MILLION

DIRECT ECONOMIC IMPACT


2016 HIGHLIGHTS

Q1

Newport Beach Digital Media Center Opens ExploreBalboaIsland.com Launches

Q2

Balboa Village Craft Beer Fest Sense the Season Campaign 107th Newport Beach Christmas Boat Parade

Q3

10th Annual Newport Beach Restaurant Week Newport Beach U.K. Promotion China MICE Initiative and Leisure Website

Q4

Dive into Spring Campaign Redesigned BalboaVillage.com Group Sales Books Record Room Nights Leisure Marketing Books Record Room Nights

NEWPORT BEACH & COMPANY 1600 Newport Center Drive, Ste. 120 Newport Beach, CA 92660 VisitNewportBeach.com 949.719.6100 • 800.94.COAST


2016 Annual Report