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Welcome

Let’s have a proper brew

Welcome to the 18th issue of Quality Edge. This is my first edition as Editor of the magazine, taking over from my colleague Pam Foden, who I am sure you will agree has produced 12 excellent editions. I’ve taken the opportunity to review your comments from the last reader survey and I’m delighted to implement a number of your suggestions. We open, as always, with a news roundup that now includes an update from VisitEngland. There is a new regular Ask the experts feature, where our experts respond to your questions. You told us that digital marketing and legislation are key topics, so we’ve introduced Digital digest as a regular feature and Legislation lowdown brings you essential regulatory updates in association with The Pink Book: Legislation for tourist accommodation. With the weather having been a little wild of late, we look at ways to embrace the changeable English climate. Customers are becoming more discerning when it comes to food choices and our feature on Catering for all explores meeting the needs of people with allergies, food intolerances and religious beliefs that affect their diet. Day in the life is down on the farm with the animals at Hoe Grange Holidays in Derbyshire and we take a look into dog-friendly holidays. So, enjoy reading this edition and I look forward to receiving your comments, ideas for articles and questions for our experts. Ross Calladine Head of Business Support, Enterprise Team, VisitEngland

Contents 43

43 Catering for all Features 08 An innovative future for your business

Top tips on how to make simple but effective changes

Quality Edge Issue 00

 he latest news from the T industry and VisitEngland

10 Day in the life

22 A reason to celebrate?

14 Digital digest

 earn how to attract canine L customers – and their paying owners  hy accepting wedding guests W and stag and hen parties could pay off

29 Back for good?

I ndustry figures debate the importance of repeat customers

36 Access to finance

 ow Community Development H Finance Institutions can help you  ake sure rain never stops play M by embracing all types of weather

For more information on our extensive product range call 01423 814006 or email sales.admin@bettysandtaylors.co.uk

Regulars 04 News

17 Every dog has its holiday

38 Come rain or shine

EDITORIAL Editor: Ross Calladine Email: quality.edgeextra@ visitengland.org Managing Editor: Zoë Slater Email: zoe.slater@wardour.co.uk Senior Designer: Jenni Dennis Creative Director: Ben Barrett Account management: Georgina Beach, Andrew Strange Contributors: Jill Hopper, Hannah

 ow to provide food that will H please all your guests

Lowe, Sophie Mackenzie, Ralph Oswick and Penny Travers Production Director: John Faulkner Picture Editor: Johanna Ward ADVERTISING Yanina Stachura Email: yanina.stachura@ wardour.co.uk Telephone: 020 7010 0999

Quality Edge was published in January 2014 for VisitEngland by Wardour, 5th Floor, Drury House, 34–43 Russell Street, London WC2B 5HA Telephone: 020 7010 0999 Website: www.wardour.co.uk

 ow one couple have made H a holiday haven in the Peak District  hy changes to TripAdvisor W could affect your business

27 Hen do hell

 ur regular columnist Ralph O Oswick signs off his final column in style

32 Ask the experts

 his new regular item sees T industry experts answer your questions

49 Legislation lowdown The latest regulatory changes

QUALITY SCHEMES Quality in Tourism Telephone: 0845 300 6996 Email: qualityintourism@uk.g4s.com Website: www.qualityintourism.com Visitor Attraction Quality Scheme Telephone: 0207 578 1451 Email: attractions@visitengland.org Website: www.visitengland.org

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VisitEngland's Quality Edge Magazine Issue 18  

Bi-annual magazine providing essential business advice for tourism businesses in England