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We can't solve problems using  the same kind of thinking we  h ki d f hi ki used when we created them used when we created them.  We must learn to see anew. Albert Einstein


That’s why we need h ’ h d


That’s why we need a h ’ h d


Our World is changing Our World is changing •More connected, more interdependent and more complex •More aware of the potential of diversity •More aware of the potential of diversity •More keen to resolve cultural conflicts •More open to experiment •In search of answers to environmental imperatives I h f t i t li ti •In search of new models of development •In search of new benchmarks for success


India is changing is changing


India is changing is changing •Ambitious and confident •Aware of its place in the world •Aware of its place in the world •Disconnected between ‘Western’ and indigenous aspirations •Fragmented between the haves and have‐nots •Open to experiment O t i t •Eager to learn, create and prosper


Design is changing is changing When NID was originally set up 50 years ago, it was intended to support industry

•Design Design is no more just about industry is no more just about industry •Nor Nor is it just about aesthetics is it just about aesthetics


Design is changing is changing •Design thinking is becoming a strategic  public policy resource •Designing with people, as opposed to  designing for people •Design actions respect life and  nurture  natural systems •Design is solving complex problems


Design is about Change Design is about Change Today design is needed in every sector of  human endeavor‐ to bring relevance, dignity  human endeavor to bring relevance, dignity and delight in how each product, service and  system serves communities system serves communities Design Education needs to respond to change  Design Education needs to respond to change and reinforce its multidisciplinary form


Snapshots of the 

Evolving Paradigm


Design Impacts Change

Enabling people Enabling people’ss participation in  participation in water management 

Lightweight  and corrosion resistant plastic design to  replace existing metal micro Irrigation check dams DesignDirections, Pune


Design Impacts Change

Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models

Kiran ‐ A clean replacement for kerosene lamps D.Light


Design Impacts Change

Bamboo for development Bamboo for development

Innovative design for livelihood Sandeep Sangaru


Design Impacts Change

Low cost solutions for mass consumption Low cost solutions for mass consumption Co‐creating innovative business models

Tata Swach – Making pure water accessible DesignDirections,Pune


Design Impacts Change

A clear vision for better health A clear vision for better health 

3Nethra ‐ The world’s first prescreening device Aravind Eyecare System  Icarus Design


Design Impacts Change

Connectivity for rural India Connectivity for rural India

Design research on robust devices with vernacular  interfaces for farm‐related data and mobile banking Incorporating GPS + Solar Recharge  


Design Impacts Change

Building institutions at the grassroots Building institutions at the grassroots

Bamboo Craft Development Institute, Agartala CFBI‐NID (Centre for Bamboo Initiatives NID) 1999 ‐ 2010


Design Impacts Change

Empowering communities Empowering communities

Capacity building ‐ Design school for traditional artisans of Kutch Kala Raksha Vidhyalaya  Project director: Judy Frater


Design Impacts Change

Affordable healthcare Affordable healthcare “Doing well by doing good”

Eye Hospitals for Underserved Towns and Cities Eye‐Q, SONG


Design Impacts Change

Frugal innovation with robust scalability Frugal innovation with robust scalability

Ginger by the Tata group – Changing the value equation in the hospitality industry


Design Impacts Change

Developing effective communication Developing effective communication

Visual Aids for the Health Sector ‐ sexual and reproductive  health communication for rural adolescents Vikalp Design, Udaipur


Design Impacts Change

Making community spirit contagious Making community spirit contagious

‘Design for Change’ Contest ‐ Small children apply design thinking to big problems Kiran Bir Sethi – Curriculum innovation, Community driven social programmes, Inspired education


Design Impacts Change

Resource mapping Resource mapping

Visualising new models of the human fabric


Indian Designers Indian Designers

Impact Change

•Positively transform every sector •Are Are trained to catalyze cross trained to catalyze cross‐fertile fertile teams teams •Create magic with limited resources •Balance the functional with the emotional •Embody critical thinking and become the conscience of industry •Are valuable partners in sustainable development •Understand the ‘Evolving Paradigm’ U d t d th ‘E l i P di ’


Who we are Who we are •Indian Designers Educators •Educators •Thought Leaders Professionals •Professionals •Entrepreneurs


Who we are Who we are We have achieved success in  our chosen fields by leveraging  h fi ld b l i the power of design thinking the power of design thinking We can contribute to the creation of the next  We can contribute to the creation of the next generation of design practitioners....


Why are we here? Why are we here? •We believe the RFP process that the DIPP has initiated needs to  be re‐evaluated to respond to the ‘Evolving Paradigm’ for design  we have shared we have shared •The stringent financial and architectural experience requirements  on the potential consultants to qualify for the project is an area of on the potential consultants to qualify for the project is an area of  serious concern as it excludes most NID graduates who can  contribute to making the process more relevant •We do not want the Government to change its building plans, or  dictate who will build the infrastructure…we want to create a  vision of what ideas will transpire and what kind of space can best  accommodate them


Why are we here? Why are we here? Now that the Government is keen to  use design to catalyze our nation’ss  use design to catalyze our nation growth, it would be unfortunate if it did  not plug into the community and use its not plug into the community and use its  collective wisdom to guide the new way  design should be learnt. design should be learnt. It will be a disservice to the nation if we do not create a design  education infrastructure that is contemporary, globally  connected but also richly informed by the local context


How we can contribute How we can contribute •We can tap into the wisdom and experience of a vibrant network of design practitioners, teachers, thinkers worldwide •Stimulate fresh inquiry and bring clarity to the models of design  learning in India – From primary school to vocation •Evaluate inclusive models that help create jobs with dignity but  without loss of skills and tacit knowledge •Organise workshops and roundtables with groups of educators,  practitioners and other stakeholders such as policy makers, design schools, design students, entrepreneurs, representatives from i d t industry, academics, professionals, NGOs and crafts‐persons d i f i l NGO d ft


How we can contribute How we can contribute •Organise an international conference to share the insights and emerging  directions in design education from around the world •Form working groups to translate the consultations into a focussed vision  •Enable Enable discussions at the highest level of Government to explore the  discussions at the highest level of Government to explore the interface between design thinking and Ministries of the Government so  that all sectors of development needs in India are addressed in a  comprehensive manner 

The Government is probably the largest potential user of design


What we will deliver What we will deliver •A Vision Document for implementing public policies for improving the quality of life through invention, innovation and entrepreneurship •A framework for compiling research, learning and action resources •The Vision Document will inspire p p prospective students and their parents  p p to find satisfying employment that connects their individual career  pursuits with national / global and humanitarian goals •The Vision Document will become the administration’s template for monitoring the institutes’ progress against national priorities and  objectives and assign available resources for building specific  competencies to meet evolving needs i l i d


As we embark on the quest to  create more effective design create more effective design  competencies for the next fifty  p y years...let us reflect before we act


Let’s engage... g g

vision first - presentation to DIPP  

presentation made to DIPP on 18th March 2011

vision first - presentation to DIPP  

presentation made to DIPP on 18th March 2011

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