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AMISTAD: India-Chile Quarterly Newsletter of Embassy of India, Santiago ISSUE No: 1, March 2015

Ambassadors Message This Issue


Make in India P.1 India's Intangible Cultural Heritage P.2 Company Profile: Santa Fe P.4 Upcoming Events P.4

On September 25, 2014, Hon'ble Prime Minister of India Mr. Narendra Modi inaugurated the MAKE IN INDIA Initiative in New Delhi with the prime objective of bringing transformation in manufacturing sector in India. Three pillars of the Initiative are: Improving Business Environment; Enabling Manufacturing; and Opening up Foreign Direct Investment in Key Sectors. Following are 10 key elements a)

FDI gets a new lingo: For the world, Foreign Direct Investment (FDI) is an opportunity, but FDI is also a responsibility for the people of India. His definition of FDI for the people of India is "First Develop India", by creating opportunities of employment.


Do not treat India as a market: Global businesses have always viewed India as a big market, but Indians lack purchasing power. Investors will lose an opportunity, if they continue to look at India as a market. The faster people move out of poverty, the faster India's purchasing power will grow.


Do not leave India: Trust forces Indian companies to leave the country in the last few years. He does not want any industrialist being forced to leave India.

(Contd on Pg 4)

Dear Friends of India in Chile, It gives me great pleasure to bring to you the first edition of “Amistad: India-Chile”. Amistad is a quarterly newsletter initiative of the Embassy of India to celebrate the excellent relations between India and Chile. The trade between the two countries is more than USD 3.18 billion and growing; India is Chile’s 10th largest trading partner. However, there is still a huge untapped potential for business between the two nations. The Indian Government under the leadership of Prime Minister Naren-


India’s Intangible Cultural Heritage

A Civilisational Legacy to the World India’s intangible cultural heritage flows from her 5000 year old culture and civilisation. Dr. A.L. Basham, in his authoritative “Cultural History of India”, has noted that “While there are four main cradles of civilisation which, moving from East to West, are China, India, the Fertile Crescent and the Mediterranean, specially Greece and Italy, India deserves a larger share of credit because she has deeply affected the cultural life of most of Asia. She has also extended her influence, directly and indirectly, to other parts of the World.” The civilisation that developed in the Valleys of our two great river systems, the Indus and the Ganges, although in a sharply demarcated geographical region due to the Himalayas, was complex, multifaceted and was never an isolated civilisation. The notion that before the impact of European learning, science and technology, the ‘East’ including China and India changed little if at all, over the centuries is false and should be rejected. Indian civilisation has always been dynamic, not static. Settlers and traders came to India from the land and sea routes. India’s isolation was never complete, from the most ancient times. This resulted in the development of a complex pattern of civilisation, demonstrated so clearly in the intangible art and cultural traditions ranging from Ancient to Modern India, whether in the dancing Buddhas of the Gandharva school of art which was strongly influenced by the Greeks, to the great tangible heritage seen in the temples of North and South India. It is no surprise that India's diversity has inspired many writers to pen differing perceptions of the country's culture. These writings paint a complex and often conflicting picture of the culture of India. The best definition has been provided by Dr. Amartya Sen the Indian Nobel Laureate in Economics. According to him, the culture of modern India is a complex blend of its historical traditions, influences from the effects of

Amb. Bhaswati Mukherjee

colonialism over centuries and current Western culture - both collaterally and dialectically. Western writers usually neglect, in important ways, crucial aspects of Indian culture and traditions and its diversities. The deep-seated heterogeneity of Indian traditions, in different parts of India, is lost in these homogenised descriptions of India. India is not and can never be a homogenous culture. The best example is her intangible heritage. A pen sketch on this subject cannot be complete without recalling E.H. Carr’s chapter 1 on ‘What is History’. Carr pointed out that facts do not speak for themselves. They speak only when the historian calls on them to speak. It is the historian who decides which fact to give and therefore the historian is necessarily selective. Thus Carr concludes that “History is a continuous process of interaction between the historian and his facts, an unending dialogue between the present and past, a dynamic, dialectical process, which cannot be limited by mere empiricism or love of facts alone”. This demonstrates the complexity of the task of interpreting this intangible heritage historically and in an objective manner. It is clear that Intangible Cultural Heritage such as the Indian example, is difficult to explain or interpret, because of its complexity. Tangible heritage on the other hand, being more visible is much better understood. The best definition of Intangible Cultural Heritage is contained in the 2003 UNESCO Convention on ICH which defines it in a manner broad enough to include diverse experiences and expressions across the globe such as “the practices, representations, expressions, knowledge, skills as well as the instruments, objects, artifacts and cultural spaces associated therewith – that communities, groups and, in some cases, individuals recognised as part of their cultural heritage”. This is an excellent definition of India’s great spiritual and cultural intangible heritage.

Ambassador’s Message: (Contd) dra Modi has a keen focus on economy and commerce and has launched many flagship programs. Prominent among them and most relevant to us in Chile is the “Make in India” campaign. This Mission had organized a seminar in October 2014 to publicize the campaign and will further continue with its publicity efforts this year. I would also like to take this opportunity to highlight the prominent Indian companies present in Chile. We are extremely proud of their achievements and intend to cover at least one company in every issue. The first company that we have selected is Santa Fe Mining, which is a Joint venture of JSW group, India and CMSF, Chile. Also we have a line-up of numerous cultural and commercial events coming up. Special mention should be made about the “India Sourcing Fair 2015”, which is being done in collaboration with the India Trade Promotion Organisation in Santiago from March 11-15, 2015. More than 90 Indian companies would be participating in the show. It is an excellent opportunity for us to showcase not only Indian companies but also Indian culture and cuisine. We do hope that you would appreciate our initiative, I would welcome any suggestions, inputs or contribution of articles from our readers at

(Debraj Pradhan) Ambassador

Definition of ICH What is Intangible Cultural Heritage? Heritage does not end at monuments or collection of objects of arts. It also includes traditions or living expressions inherited from our ancestors and passed on to our descendents, such as oral traditions, performing arts, religious and cultural festivals and traditional crafts. This Intangible Cultural Heritage, by its very nature, is fragile and needs protection and understanding since it is an important factor in maintaining cultural diversity in the face of growing globalisation. Developing understanding of the ICH of different communities, such as in India, helps the process of an international, inter-cultural dialogue and promotes, in the long run, international peace and security. ICH is best defined as:

Traditional, contemporary and living at the same time, since it is a dynamic process;

Inclusive since it contributes to social cohesion, encourages a sense of identity and helps to preserve communities and community life;

Representative since it prospers on oral skills passed on from generation to generation;

Community based since it can be defined as heritage only when it is recognised as such by the communities, groups or individuals that create, maintain and transmit it.

ICH therefore, based on the above definition, is important not as a cultural manifestation as such but rather on the wealth of knowledge and skill that are transmitted through it from one generation to another. The social and economic value of this transmission of knowledge is as significant for

developed countries as for developing countries. Some Concluding Reflections In India, we are the repository of an astounding wealth of living patterns and modes of heritage. With about 1400 dialects and 18 officially recognized languages, several religions, various styles of art, architecture, literature, music and dance, and several lifestyle patterns, India represents the largest democracy with a seamless picture of diversity in unity, perhaps unparalleled anywhere in the world. Through a history of changing settlements and political power, India’s living cultural heritage was shaped by centuries of adaptation, re-creation and co-existence. The intangible cultural heritage of India finds expression in the ideas, practices, beliefs and values shared by communities across long stretches of time, and form part of the collective memory of the nation. India’s physical, ethnic and linguistic variety is as staggering as its cultural pluralism, which exists in a framework of interconnectedness. In some instances, its cultural heritage is expressed as pan-Indian traditions not confined to a particular locality, genre or category, but as multiple forms, levels and versions inter-linked yet independent from one another. Underlying the diversity of India’s heritage is the continuity of its civilization from the earliest times to the present and of the later additions by different influences. In concluding, it may be pertinent to recall that Swami Vivekananda had said: “If anyone dreams of the exclusive survival of his own religion and culture, I pity him from the bottom of my heart and point out that upon the banner of every religion and culture will soon be written in spite of resistance, “Help and not Fight; Assimilation and not Destruction; Harmony and Peace and not Dissension”.

This symbolises what India brings to the world, its living intangible heritage which is its global civilisational heritage. This heritage would help to maintain a cultural and civilizational dialogue between peoples and societies and cultures. This in its turn would be a powerful lever for renewing the international community’s strategy towards development and peace. (Ambassador Bhaswati Mukherjee is a former Ambassaador of India)

(Bellavista Mines)

Company Profile:

Santa –Fe Mining Chile Santa Fe Mining, Chile (SFM) is a joint venture company between JSW Group, India and Compañía Minera Santa Fe, Chile (CMSF, earlier known as Minera Santa Fe, Chile). JSW Group holds 70% stake in the company. Presently SFM is operating Bellavista Iron Ore Mine and Beneficiation Plant near Copiapó, Atacama Region, Chile. SFM was incorporated on November 30th, 2007 to develop Iron ore deposits in Chile and started the commercial production in March 2011. Its registered office as well as Project site is at Juan Francisco Gonzalez 562, Copiapó, Tercera Región de Atacama, Chile. Bellavista Mines are located around 14 kms from the City of Copiapo; the project was approved in the year 2008, and which aims to beneficiate and produce around 1.000.000 tons of iron ore concentrate per annum for a period of 25 years and to be exported through Totoralillo Port of Caldera. SFM has around 17,000 hectares of mining concessions in the region of Atacama. It also has a Maritime concession in Caldera. In the year 2014, SFM exported around 915.770 tons of Iron Ore valued approximately in USD 61 million in FOB. SFM ranked 138 amongst 8195 Chilean exporting companies.

Make in India (continued from Page 1) d) Government to ensure capital preservation: Investors first want security of their investment, followed by growth, while profit is the last priority. The new government will ensure the preservation of capital. e) Improving the ease of doing business a priority: According to World Bank, India ranks 134 out of 189 countries in terms of the ease of doing business. The new government will see that the country climbs quickly to 50th position on the list. f) India best destination to invest in Asia: The world is looking at Asia. We do not have to waste time to invite...we need to give the address. Only India has the unique combination of democracy, demographic dividend and demand. g) Easy governance, effective governance: The "Digital India" push is aimed at effective governance. Industry does not come when there are too many incentive schemes. A development & growth oriented environment is needed. h) Skilled manpower: India needs manpower according to requirements and if we can develop the right skills, we can achieve sustainable development. i) Look East, but Link West: India needs to pursue the Look East policy, but also absorb the best practices of the western world. j) Infrastructure: India needs better infrastructure for further growth. There is a need for not only highways, but also i-highways (information highways). The country needs electric, water, gas and optical fibre grids. The Government of India has identified 25 key sectors in which India has the potential of becoming a world leader. It is committed to chart out a new path wherein business entities are extended red carpet welcome in a spirit of active cooperation. A dedicated cell has been created to answer queries from business entities through a newly created web portal (

Bharatnatyam Performance by Dr. Janaki Rangarajan

The Old Lady One of the photographs displayed at the exhibition ‘Cien Pueblos, Mil Vidas’ by Ricardo Astorga

Upcoming Events India Sourcing Fair 2015 The India Trade Promotion Organization (ITPO), in association with the Embassy, is organizing

Dr. Janaki Rangarajan, a renowned Bharatnatyam exponent is going to perform in Santiago between May 20-30, 2015. She is at the forefront of the new generation of Bharatanatyam dancers, "Nadanamamani". Dr. Janaki Rangarajan represents the future of the ancient art form. For the first time ever, Chileans will witness the excellence of one of the leading exponents of Indian classical dance in the world. She will be conducting workshops, lectures and performances.

an exclusive India Sourcing Fair at Estacion Mapocho in Santiago, Chile from March 11-15, 2015. This exclusive India Fair is to showcase diverse products from Indian trade and industry and also to project the technological advancements made by India in recent years. The India show will also showcase India tourism, culture and cuisine. The overall aim is to give as much publicity and awareness among Chileans about the technological, industrial, scientific and other capabilities of India and increase our exports to Chile

Leather BSM A delegation from the Leather Export Promotion Council of India is planned to visit Santiago from 23-24 July, 2015 and propose to have several Buyer-Seller meetings.

EPCH A delegation from Export Promotion Council for Handicrafts (EPCH) is planned to visit Chile from 22nd to 24th March, 2015 and propose to have several Buyer-Seller meetings with Chilean

Cien Pueblos Mil Vidas The Embassy in collaboration with Construye Cultura is organizing an India Festival from March 6-8, 2015 in Fundacion Telefonica in Santiago. The festival will take place on the side lines of the ongoing photographic exhibition by a famous Chilean TV personality Mr. Ricardo Astorga. The India Fest will include Film Festival Painting exhibition on Varanasi Workshop on Ayurveda Workshop on Hindi language Acting/Theater workshop Indian Cultural Dance performance

Contact: Carolina Cabrera +569 -77614184

Republic Day Speech by Ambassador Debraj Pradhan

The Enbassy of India Family

Minister of Sports of Chile, H.E. Natalia Risso Alonso at the Republic Day Reception

EMBASSY OF INDIA Alcantara 971, Las Condes PO Box 10433 Santiago

Amistad ISSUE 01 MARCH 2015

(56-2) 2228 4141 ph (56-2) 2321 7217 fax

Amistad: India Chile Issue No 1 English  

Amistad, is a quarterly newsletter brought out by the Embassy of India, Santiago. Issue No. 1