Market of Tomorrow Freehouse, 2008–2009, Jeanne van Heeswijk and Dennis Kaspori, Afrikaanderplein, Rotterdam
a plan for an innovative programmatic design of the market. Along with market salesmen, local entrepreneurs, people from the neighborhood, designers, Afrikaandermarkt as model for and artists, they developed new the future—the Afrikaanderwijk products and services, in order in the south of Rotterdam is curthat the market again becomes a rently going through a process of site of cultural production and a transformation. By focusing on meeting place for the neighborits small and multicultural charhood. For a whole year, all kinds acter the neighborhood could of interventions took place in distinguish itself from the newly the market to test these new developed suburbs that will products, actions, and arrangesurround it. One of the strongest ments. On June 7, 2009 the plan and most recognizable points of was presented in a full-scale in the area is the Afrikaandermarkt. which the Market of Tomorrow is With over 300 stalls, it is one reenacted as a living model. of the biggest markets in The Netherlands. Twice a week, it has for years brought the most exotic products to the city. But it is also New products and services presented on the Market of Tomorrow a run-down market in need of attention. Freehouse, a project that is based on cultural production as a means Exhibition Knowledge center at for economical growth, developed the Market of Tomorrow
139