1 9-1 2018
package music dance film theatre kids woRkshopS food bazaar •
* TIRGAN IS A CANADIAN REGISTERED CHARITY
PHOTO BY MOHAMMAD KIUMARSI / 7 PRINCESSES (HAFT PEYKAR)
WELCOME LETTER DEAR VALUED PARTNER, On behalf of the management team, I invite you to join us as a valued partner in Tirgan’s Nowruz Festival 2018. We are particularly excited this year as we will be presenting the second edition of The Nowruz festival, on the occasion of the Persian New Year. The sense of achievement was indescribable as we concluded Tirgan 2017. Organizers, volunteers, sponsors, participants, and visitors alike were basking in the glory and knowledge of a job well done, relationships forged, and a magnificent cultural showcase laid out before the eyes of an international audience that surpassed 150,000, challenging the entirety of the grounds of Toronto’s Harbourfront Centre.
would like to open our doors to an even larger audience to share and enjoy another exhilarating experience that takes place over the span of three days. I am delighted to announce several opportunities for sponsorship outlined in the attached pages. Add your voice to ours and get involved in highlighting the impact of cultural festivals of such high caliber on strengthening crosscultural dialogue and celebrating diversity in one of the most multicultural cities in the world. Join us as we unite again for another labour of love project under the banner of Tirgan! Our team is ready to make history with you. Let’s get the ball rolling.
This is all thanks to the incredible generosity and support of our sponsors and selfless efforts of over 300 devoted volunteers.
Tirgan’s Nowruz Festival will be a three-day indoor festival held in the prestigious Toronto Centre for the Arts, and we
Director of Funding & Sponsorship
HOUSHANG SHANS Nowruz 2018 3
PHOTO BY MOHAMMAD KIUMARSI / HAFT SEEN 2017
TORONTO CENTRE FOR THE A RTS north York
music dance film theatre kids woRkshopS food bazaar
TO PROMOTE CROSS-CULTURAL DIALOGUE AND UNDERSTANDING THROUGH ART AND CULTURE
OBJECTIVES Contribute to the diverse cultural mosaic of Canadian society by celebrating arts and culture Build a stronger community through teamwork and open dialogue Entertain, engage, and educate a diverse public Provide an opportunity to visit for all by offering over 90% of events free of charge
LEGEND OF NOWRUZ Nowruz (Persian:
Nowruz, [nou u z]; literally “new day”) is the name of the Iranian New Year, also known as
the Persian New Year, which is celebrated worldwide by Iranians, along with some other ethno-linguistic groups, as the beginning of the Solar New Year. Although having Iranian and religious Zoroastrian origins, Nowruz has been celebrated by people from diverse ethno-linguistic communities. It has been celebrated for over 3,000 years in Western Asia, Central Asia, the Caucasus, the Black Sea Basin, and the Balkans. Nowruz is the day of the vernal equinox, and marks the beginning of spring in the Northern Hemisphere. It marks the first day of the first month (Farvardin) in the Iranian calendar. It usually falls between March 19-20 depending on where it is observed. The moment the sun crosses the celestial equator and equalizes night and day is calculated exactly every year, and families gather together to observe the rituals.
DATES & TIMES
GETTING THERE BY TTC Nearest subway stations to Toronto Centre for the Arts are Sheppard Station and North York Station.
Friday March 9, 2018 7:00PM to 12.30AM Saturday March 10, 2018 10:00AM to 2:00AM
BY CAR Toronto Centre for the Arts is located at 5040 Yonge St, Toronto
Sunday March 11, 2018 10:00AM to 8:00PM
This year we are expecting 25,000 visitors to attend Tirganâ€™s Nowruz Festival
PARKING under ground parking available along with 4 surface parking locations in the vacinity of Toronto Centre for the arts
PHOTO BY ALIREZA ABTAHI / TIRGAN FESTIVAL 2017
GEOGRAPHICAL LOCATION TIRGAN NOWRUZ 2017
59% Female 41% Male
5-80. Over 80% fall within the 25-40 year age range
HOUSEHOLD INCOME $100,000+
72% GTA/ Southern Ontario / Ottawa / Montreal / Calgary/Edmonton/ Vancouver 19% USA 9% EUROPE 7
REBIRTH The Canadian Cultural Mosaic model has endured the test of time; a model that passionately aspires to protect its aboriginal citizens while shaping an efficient multi-cultural society in which diversity and minority are virtues that guarantee our success as a country on the leading edge of civilization. Citizenship is as much a passionate commitment to Canadian Values by newcomers as it is a birthright for those who have enjoyed the fruits of those values for generations, and the Canadian model heralds the highest promise of success in the global tapestry of conflict and upheaval. Iranians are among the latest of new devotees to Canadaâ€™s values. The dichotomy of an ancient cultural heritage that claims to be a cornerstone of modern civilization making home in a young country that aspires to build the future of humanity further emphasizes the promise and richness of the Canadian model. The Iranian new year is a gift from mother nature. A celebration of Spring that heralds renewal and growth, beauty and change. Nowruz is the culmination of another multi-cultural, ethnically diverse culture of several thousand years ago in Mesopotamia.
PHOTO BY MOHAMMAD KIUMARSI / AN EVENING WITH TAR AND GUITAR
Our passion is Art & culture
Music Showcasing performances including various styles of Iranian music ranging from traditional and folkloric to jazz and electronic.
Our internationally acclaimed artists are set to dazzle the audience with a variety of styles ranging from ballet to folklore.
film Prepare to learn and discuss cinematography with
world-class Iranian film makers and industry experts.
Over the past decade, theatre has thrived in Iran. The audience will get a flavor of popular theatre ranging from traditional to contemporary musical dramas.
Join us as we display the work of leading Iranian artists.
The theme of Nowruz 2018 is “ REBIRTH “ and all the festival programs will be inspired by this central theme. We have designed a program that includes a variety of art forms and styles from diverse eras and geographic regions. Our programming incorporates a blend of music performances, kids activities, and Nowruz bazaar which intended to engage, educate, and entertain our guests.
The youth will enjoy a variety of activities such as face painting, drawing, music, dance, and storytelling.
The audience will find the opportunity to participate in a variety of workshops.
Featuring a wide range of Iranian cuisine that consists of regional food and drinks served by some of Toronto’s best food providers.
Step into our exotic Persian traditional Teahouse and get carried away to places far away.
Enjoy the opportunity to shop for Iranian delicacies and gifts. There will be a variety of shops displaying and selling arts & craft, jewelry, hand-made carpets, literature, sweets, dried fruits & nuts, spices, and traditional musical instruments. 11
PHOTO BY TORONTO CENTRE FOR THE ARTS
VENUE Since 1993, the Toronto Centre for the Arts (TCA) has welcomed thousands of visitors, patrons, performers and artists through its grand main entrance. The TCA began and remains as unique and diverse as the Toronto community itself, a testament to the virtues of harmony, vitality and celebration, with a spirit that embraces innovation and tradition equally. Located in the heart of the GTA, no other entertainment and arts facility is better positioned than the Toronto Centre for the Arts. It is easily accessible by major highways, arteries as well as the public transit system. Equidistant between two major TTC stations (the Sheppard and North York Centre stations), the Centreâ€™s surrounding area boasts ample on-street and underground parking, and convenient special needs parking near the theatre entrance.
Multi-purpose venue Lobby
George Weston Recital Hall
Toronto Centre for the Arts located at 5040
Yonge Street, North York
WHY TO SPONSOR
join us alongside tens of thousands of visitors from March 9 - 11 in Toronto Centre for the Arts
Tap into a lucrative, attentive, and highly diverse consumer base
Reach your target audience via multiple channels
Be an active participant in Torontoâ€™s rich cultural and ethnic landscape
Craft your partnership, with the help of Tirganâ€™s specialized sponsorship consultants
Prominent logo featured on Tirgan.ca sponsorship page with a dedicated link to your website
Prominent logo featured on all Tirgan.ca web pages
Prominenet logo featured in e-newsletter ( 10,000 subscribers ) - 2 Times
WEB & SOCIAL MEDIA
Prominent logo featured on smartphone application
Campaign poster with prominent logo featured will be posted on Facebook, Instagram, and Twitter
8 featured mentions in print ads across the leading 3 Iranian publications in Ontario
Prominent logo featured on postcards distributed prior to the festival ( 5,000 copies )
Exposure during the festival outreach program covering over 15 community events
10 sec. video
20 sec. video
10 sec. video
20 sec. video
Complimentary tickets for selected ticketed performances
Opening Concert + Cocktail Party
PRINT Prominent logo featured in Nowruz program pamphlet & visitors guide ( 2,500 + 5,000 copies ) Advertisment in Nowruz visitors guide booklet ( 7,000 copies )
DURING EVENT Dedicated space on festival premises for event/sampling 1 / 2 / 3 Opportunity to distribute marketing collateral during festival Logo placement on all event signage
Verbal recognition during all the hosted events 1 Rolling banner advertisement on 7 digital displays in the lobby Rolling banner advertisement on the ticketed event stages
Admission to bypass all non-ticketed events ( one time use pass )
OUTDOOR SIGNAGE Logo placement on Nowruz billboard
RADIO Mention in 15 sec advertisement on Radio Javan (web based radio) - 45 days prior to the festival 8 times per day
1 2 3 4
Creative must be provided 1 months prior to the festival launch for approval As per Tirgan approval of the booth concept and space availability As per Tirgan approval and only in designated and assigned area The pass is only valid 25 min. prior to the event.
IRAN ZAMIN PASARGAD TV
HEKMAT SALEHI HOSEIN AMOOSHAHI