Issuu on Google+

IDEA HUB By

Main Design Project by Viral Shah | DS13

™


2

All figures are drawn by the author except where explicitly stated otherwise.


3

MAIN DESIGN PROJECT BOOK PHASE 3: IDEA HUB Project Design Abstract View from Museum Street Google Maps: Location Building Envelope Boundaries Envelope Manipulations SuperCore Diagram: Temporary Event Boxes Floor Plate Diagram: Start-Up Desk Space

Page 7 Page 8 Page 10 Page 12 Page 13 Page 14 Page 15

Basement Plan Ground Level Plan First Level Plan Second Level Plan Third Level Plan Fourth Level Plan Fifth Level Plan Roof Plan

Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23

Long Section E-E Long Section D-D Long Section C-C Long Section B-B

Page 24 Page 25 Page 26 Page 27

North Elevation South Elevation Short Section

Page 28 Page 29 Page 30

Interior View from Breakout Space

Page 32

Basement + Ground + First Level Axonometric Second + Third Level Axonometric Third + Fourth Level Axonometric Fourth + Fifth Level Axonometric

Page 34 Page 35 Page 36 Page 37

Energy Use / Al Fresco Strategy Technical Development Summary

Page 38 Page 39

Design Fiction

Page 40

Contents


4

IDEA HUB By

™

The IDEA HUB is a semi-open building that hybridises the typologies of a Media Centre (specifically for Internet Start-Up companies) and spaces for temporary cultural events.


5

Phase 3

IDEA HUB Final Project


6

Phase 3


IDEA HUB Design Abstract

Phase 3

Design Abstract Personal Abstract

Hypothesis The way that media (internet) companies deal with attention as a commodity, currently and how they will develop this in the future, is of a great relevance to the attention economy. As the information economy grows, more media companies will be born and grow over time – their physical requirements will also adapt to this change. In response to the ‘Tech City’ initiative by the government (UK Trade & Investment), the aim is to create a Media Centre for tech companies to start-up, grow, research and collaborate, in an environment that incubates ideas, encourages collaboration between individuals and to creates a platform for the companies to disseminate the information on a local level, for example in the provision of conferences.

Methodology An example of the shift in the meaning of the space occurred within the existing building; the

sorting office was built for the process of moving physical information, but now plays host to a number of different functions. The sorting office is unoccupied space that is constantly subject to discreet changes in spatial configurations to accommodate for its current programme.

The first allows the environment to shift around them, where as the active user participates in the movement, to portray a sense of shift through physical contribution.

The Media Centre typology will be hybridised with the shifting nature of the Sorting Offices current programme, as a space for temporary events – covering Music, Art, Installation, Fashion and Private Events.

A building that seemingly changes and moves but aims to do so with minimal mechanisms. This will be achieved through the combination of specific architectural memes relating to the temporary event volumes and a rule set allowing the buildings primary tectonic, columns, to be manipulated to create complex visual transparency and porosities.

Design Criteria A result of its temporary reuse is when one large space is being used; it is very rare when another part of the building is occupied. Occupations occur in clusters of temporary activity, and then leave without a trace. The building will respond to a hybrid typology that incorporates a sense of shift/change through the incorporation of curated volumes suspended within a structural grid. There are two user types when sensibility of shift is involved, the passive user and the active user.

Expected Outcome

Proposed Site Existing Sorting Office New Oxford Street London

7


8

Phase 3

Entrance View from Museum Street


Phase 3

9


10

Phase 3

Google Maps: Location

A

The British Museum

B

The Idea Hub

C

Google London HQ

D

Oxford St.

E

Great Russell St, London WC1B 3DG

21-31 New Oxford Street, London WC1

1-13 St Giles High Street, Dyott St, London WC2H 8AG

City of Westminster, London

Bloomsbury Square

London Borough of Camden, London WC1A

E


Phase 3

B

C

D

11


12

Phase 3

Building Envelope Boundaries

Demolish Existing

1

Inset Site Boundary

2

Extrude to 45m

Site Area 2500 sqm

N 3

4


Envelope Manipulation

Temporary Events SuperCore’ inserted into building envelope

Inset to create perpendicular surface as seen from Museum Street

5

Phase 3

13


14

Phase 3

SuperCore Diagram: Temporary Event Boxes

E D C B A

9

Music/Conference Pill

8 7

The pill is shaped to create the optimum environment for events where acoustics are of great importance

Private Event Box

Private functions are likely to occur in the evenings and will therefore be less regularly required to access, hence its position within the SuperCore

6 5 4 3 2 1

Diagram illustrating the relationships between attractor points and twisting columns

Installation Box

The Installation Box has the largest opening onto the north facing facade. Pedestrians are able to see inside beyond the envelope louvres.

Fashion Box

This box has a generous length to suit the runways that will used within.

Art Box

This space is located closest to the ground level because it is likely to be regularly accessed by visitors.

Music/Conference Box Fashion Box Installation Box

07:00

06:00

05:00

04:00

03:00

02:00

01:00

00:00

24:00

23:00

22:00

21:00

20:00

19:00

18:00

17:00

16:00

15:00

14:00

13:00

12:00

11:00

10:00

Art Box

09:00

Private Event Box

08:00

Designed as floating boxes amongst a forest of columns, the temporary events programme consists of spaces with specific functions. The boxes have been hierarchically organised in terms of their likely engagement over a 24 hour period. The more regular the use, the lower the box within the building. For example, the Art and Installation spaces are open throughout the day, where as the fashion, music, private events are likely to occur over a short period, usually in the evening.

The columns twist according to attractor points on a level by level parameter which affects each column uniquely.

07:00

TEMPORARY EVENTS PROGRAMME

Twisted Columns


Phase 3

Floor Plate Diagram: Start-Up Desk Spaces

15

Secret Projects (large)

Projects that require a level of discreetness and have a large team are advised to use this space.

Secret Projects (small)

Individuals or small partnerships are able to hire the desks within this enclosures.

Breakout Spaces

Breakout areas are located around the offices for the use of tenants.

Start-Up Desk Space

From this floor and above, the southbank is able to be seen and desk space is therefore higher in value.

Private Meeting Space

As area located above the desk space on a mezzanine level contains spaces specifically for meetings.

Private Event Box Music/Conference Box Fashion Box

Google LAB

A place where new products and prototypes can be tested and used by the public. 08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

24:00

00:00

01:00

02:00

03:00

04:00

05:00

06:00

07:00

08:00

09:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

17:00

18:00

19:00

20:00

21:00

22:00

23:00

24:00

00:00

01:00

02:00

03:00

04:00

05:00

06:00

07:00

Art Box

07:00

The largest of the Start-Up desk spaces, this area is likely to be used by individuals who are interested in collaboration on projects.

Installation Box

07:00

Start-Up Desk Space

START-UP DESK SPACE (GOOGLE) The desk space for the purposes of Start-Up individuals and companies is located within enclosed boxes; these are formed from the floor plates above the third level of the building. Desk space is able to be rented by individuals and companies. The larger spaces are encouraged to be used by start up companies that are early in their development where ideas may be shared by others within the enclosed boxes. Breakout spaces are informal social areas for Start-ups to utilise; these are scattered throughout the floors.

Central Working Cafe Meeting Rooms Start Up Offices


16

Phase 3

Basement Plan 1:300

SERVER ROOM google offices

STORAGE

temporary events

DESK SPACE google offices

DESK SPACE

WORKSHOP SPACE

google offices

google offices

DESK SPACE google offices

LEARNING SPACE google offices

0m

10m

20m

30m

40m

50m


Phase 3

Ground Level Plan 1:300

17

CENTRAL WORKING CAFE temporary events

0m

10m

20m

30m

40m

50m


18

Phase 3

First Level Plan 1:300

ART BOX

temporary events

BREAKOUT SPACE central working cafe

BREAKOUT SPACE social working

LEARNING SPACE social working

0m

10m

20m

30m

40m

50m


Phase 3

Second Level Plan 1:300

19

INSTALLATION BOX temporary events

BREAKOUT SPACE google offices

START-UP DESK SPACE google offices

0m

10m

20m

30m

40m

50m


20

Phase 3

Third Level Plan 1:300

CENTRAL WORKING CAFE temporary events

BREAKOUT SPACE central working cafe

START-UP MEETING SPACE google offices

0m

10m

20m

30m

40m

50m


Phase 3

Fourth Level Plan 1:300

21

FASHION BOX temporary events

BREAKOUT SPACE google offices

BREAKOUT SPACE google offices

START-UP DESK SPACE google offices

0m

10m

20m

30m

40m

50m


22

Phase 3

Fifth Level Plan 1:300

BREAKOUT SPACE google offices

MUSIC / CONFERENCE PILL temporary events google officeS

START-UP DESK SPACE google offices

START-UP DESK SPACE google offices

START-UP DESK SPACE google offices

0m

10m

20m

30m

40m

50m


Phase 3

Roof Plan 1:300

23

BREAKOUT SPACE google offices

0m

10m

20m

30m

40m

50m


24

Phase 3

Long Section E-E 1:400


Long Section D-D 1:400

Phase 3

25


26

Phase 3

Long Section C-C 1:400


Long Section B-B 1:400

Phase 3

27


28

Phase 3

North Elevation 1:400


South Elevation 1:400

Phase 3

29


30

Phase 3

Short Section


Phase 3

31


32

Phase 3

Interior View from Breakout Space


Phase 3

33


34

Phase 3

Basement + Ground + First Level Axonometric

Breakout Space

First level breakout space for use by everyone. Power points are located throughout on the floor.

Information Desk

Upon entering the building, visitors will immediately notice the information desk to aid in navigation and queries.

Elevator & Stairwell

The elevator and stairwell are the most direct route to any floor of the building.

IDEA HUB Entrance

The main opening the semi-enclosed building. Access from New Oxford Street and Museum Street.

Twisting Louvres

Each facade is cladded with twisting louvres that are parametrically designed to focus pedestrians attention on specific spaces inside the building.

Basement

Art Box

The Art Box is positioned closest to the ground level because it is likely to be used regularly by visitors.

The basement contains Start-Up Desk Space, workshop space, toilets, storage and the server room.


Second + Third Level Axonometric

Phase 3

35

Central Working Cafe

Twisting Columns

Every column holds a unique twist, where rotation is calculated on a floor by floor basis to mimic the effect of louvres to screen and highlight areas around the IDEA HUB.

The main coffee operator, Central Working, is located throughout the building, working with the breakout spaces to encourage social interaction.

Start-Up Meeting Space

This meeting room is located above the largest desk space area for the use of its occupants.

Void

There are voids throughout the building to allow for occupants to see spaces from all directions to curate serendipity.

Installation Box

The installation box maintains the six meter floor to ceiling height to provide generous space for large installation based exhibitions.

Circulation

The stairs to move around the building are placed in different locations on every floor. This is to increase the movement of people around each floor plate with the aim of increasing the likelihood of serendipity

Start-Up Desk Space

These desks are able to be rented by anyone for the purpose of Start-Up development.


36

Phase 3

Third + Fourth Level Axonometric

Fashion Box

The long form of the fashion space is suited for runway centred events.

Start-Up Meeting Room

The spaces on this floor are organised around the idea of openness and transparency.

Elevator Core

Disabled users are able to access all floors using the elevator.

Breakout Space

The breakout spaces throughout the building are served by Central Working, who provide food as well as drinks.

Private Event Space

This space is located near the top of the building because it is likely that it will be used towards the end of the day at a specific time.


Fourth + Fifth Level Axonometric

Phase 3

Stairwell to Roof Terrace

The access to the roof terrace is from the buildings main core. The roof terrace can be accessed by anyone.

High Profile / Secret Project Desk Space

The Art Box is positioned closest to the ground level because it is likely to be used regularly by visitors.

Access to Top Floor

Due to the nature of the high profile projects, access to this floor is regulated by means of user swipe cards.

Private Breakout Space

This breakout space is for the tenants of the IDEA HUB due to the nature of the projects that are being worked on within the floor plate

Music / Conference Pill

The form of the pill improves acoustics in the space specifically for music and conference events. Access is from the floor below.

37


38

Energy Use / Al Fresco Strategy

Phase 3

ENERGY USE / AL FRESCO SPACES The IDEA-HUB is primarily a semi enclosed building, much like a car park, with fully enclosed boxes within. The heating for the building is focused upon these enclosed spaces where a central heat exchange unit supplies each box with heating. The boxes have their own temperature controls to ensure that the spaces are comfortable and appropriate for the type of event occurring within.

=

+

4 5

4

5

Installation Box

Meeting Room

The breakout spaces that located throughout the building are mostly semi enclosed spaces and therefore are equipped with localised heating solutions much like the al fresco spaces throughout London.

+

4 5

5

Start-up Space

Where heat is required, users are able to temporarily use the heaters. This ensures that energy is not unnecessarily being used to heat spaces that are not being used.

10

5

4

+

4

15

Music Box

15 5

5

Start-up Space

Central Heat Exchange Unit

4

+

4 5

15

5

Start-up Space Private Event Box 4

+

4

15 5

5

Start-up Space =

+

4

4

4 5

5

5

+15

4

Fashion Box 5

5

Start-up Space 1

2

4

15 4 15 15

Art Box 3

4

Meeting Room 15

1. Figure 1. Wolfe, C. (2010). StreetDining04. Available from:<http://www.myurbanist.com/archives/4523/chuckwolfe_streetdining04/> [First accessed: 10 October 2012]. 1. Figure 1. Richard Meier. (2012). Al Fresco Dining. Available from:<http://www.caandesign.com/apartments/riverside-penthouse-by-richard-meier/> [First accessed: 15 May 2013]. 1. Figure 1. Southbank Centre. (2011). Riverside Terrace Cafe. Available from:<http://www.southbankcentre.co.uk/visitor-info/shop-eat-drink/restaurants/riverside-terrace-cafe/> [First accessed: 15 May 2013].


Phase 3

Technical Development Summary

TECHNICAL DEVELOPMENT The Technical aspects of the design thesis are focused around the issue of casting complex and unique concrete forms using a reusable method. The twisting concrete columns which embody the design interest of focus and distraction are relatively complex in their form and consequently would require expensive and bespoke formwork to be built.

Upper Frog Detail

Typically, the formwork for creating in situ bespoke components is the highly expensive in terms of the overall construction cost of the building because on many occasions the formwork is unable to be used on other parts unless highly standardised.

Upper Frog Detail

The method for creating the bespoke twisting columns uses the techniques of concrete block work and post tensioning.

Tensile Cable

A universal jig was developed which utilises two parametrically manipulated surfaces that are able to replicate any undulating surface from a computer model. Each column is divided into a series of blocks that each hold a number of details to allow them to be positioned accurately, and allow the tensile cables to run through the length of the column so that they are able to be post tensioned. The frog details ensure that a minimal amount of mortar is able to be seen.

Lower Frog Detail Tensile Cable Duct

50.0000

100.0000

100.0000

100.0000

100.0000

50.0000

200.0000

50.0000

25.0000

66.6667

2.0000

10.0000

10.0000

39


40

Phase 3

Design Fiction

DESIGN FICTION The following storyboard demonstrates a particular type of operation for the IDEA HUB where a person off the street is able to come into the building, develop an idea for a potential new type of software, such as a mobile app, and develop the idea through to a prototype. This prototype is able to be presented to potential investors within the same place. The building also hosts a number of conference and workshop type events, as well as the temporary cultural events that occur in the boxes. Because of this, the IDEA HUB is a platform for showcasing new products towards potential investors. The character used in this design fiction (highlighted in red) is depicted discovering the building and over several weeks, developing a prototype for a new mobile app which was then funded by an investor. (Start-Up tenants are highlighted in green.)

1. Approach from Museum Street

5. Start Up Desk Space Rental

Pedestrians walking from the British Museum towards Covent Garden, along Museum Street, will be able to see glimpses of the IDEA HUB. This will become more apparent as they approach New Oxford Street, where the large opening in the buildings envelope will encourage them to walk inside.

Desk space is able to be rented from Google for use by individuals or teams who are working on Start-Up businesses.

The louvres on the envelope will seemingly move as pedestrians walk around the building to reveal different spaces within.

The desk spaces are enclosed and secured through the use of access cards. Some of these spaces are large, to encourage individuals to interact with one another, and others are compact (on the higher floors) for the purpose of privacy and secrecy for some highprofile projects.

2. Building Function

6. Conference + Presentation

Glimpses of the inside functions can be seen from the outside, where some office spaces, art and installation spaces show some of their contents.

The Music Pill is also used for conferences in the IDEA HUB. Events such as developer talks, TED, product launches, etc. are all able to occur in this enclosed space.

Upon entering the building, the information desk will be the first stop for a new visitor. Here they are able to learn about the weekly event programme including all the temporary events that regularly change.

3. Central Working Cafe The main tenant is Central Working, a company that operates cafes and small eateries for the purpose of encouraging work in more social environments. The company is located in kiosks throughout the building, on most floors, within the breakout spaces providing coffee, refreshments and food. These social spaces have some permanent semienclosed circular spaces which visitors/start-up desk tenants are able to use for both work and socialising.

4. Serendipity One of the main design criterion for the project is to increase the chance of serendipity occurring within the building. This is addressed through the vast amounts of breakout spaces that are scattered throughout the floors. For example a person who is visiting the building for the reason of viewing a temporary event such as an art exhibition may decide to have a coffee in one of the breakout spaces. They may sit next to a software developer who is renting desk space. Because wifi is available throughout the building, developer and visitors are able to work from anywhere; encouraging people to work from different places throughout the day.

In the regular events organised by Google, investors are also encouraged to visit the IDEA HUB, to allow the Start-Upâ&#x20AC;&#x2122;s to gain exposure and possibly gain an investor into their products/company.


Design Fiction

1

2

Phase 3

41


42

Phase 3

Design Fiction

Title bar

Tootip title

Tooltip description

Label 1

2 November

Label 2 3 Label 4 Wedding CakeLabel special - limited ...More

Paul

31 October

Wedding Cake special - limited ...

3

4

+?


Design Fiction

Title bar

Tootip title

Tooltip description

Label 1

2 November

Label 2 3 Label 4 Wedding CakeLabel special - limited ...More

Paul

31 October

Wedding Cake special - limited ...

Title bar

Tootip title

Tooltip description

Label 1

2 November

Label 2 3 Label 4 Wedding CakeLabel special - limited ...More

Paul

31 October

Wedding Cake special - limited ...

+

+

5

£

£

£

6

Phase 3

43


The IDEA HUB by Viral Shah [MArch Final Thesis]