Vinylize Motown Lookbook

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Introducing the new Hitsville U.S.A. Sunglasses

Wear the music of Motown with soul


The Esther

The Chairman


A must-have for connoisseurs of eyewear with soul Made in partnership with the Motown Museum at Hitsville U.S.A. Detroit, Michigan, the exciting new Hitsville U.S.A. Sunglasses Collection is a must-have for connoisseurs of eyewear with soul. 20% of our sales go to supporting the visionary Motown Museum Expansion project. The out-a-sight new collection stars The Esther, inspired by the soulful chic of the Women of Motown, and The Chairman, our salute to Motown chairman and powerhouse Mr. Berry Gordy. We’re proud to say Mr. Gordy’s legendary attention to Motown quality control has inspired us to new heights of excellence. Available in all black with tortoiseshell detailing or black with vintage Italian-styled tortoiseshell temples, these statement shades feature our signature recycled vinyl frame front made from Sammy Davis Jr’s 1984 Motown pressing of “Hello Detroit”. The gold Motown logo on the temples invites you to show your love for the label that changed everything while pushing the boundaries of modern style. Keep the faith. Wear the authentic music of Motown with soul, strength and pride.

Motown is the greatest musical event that ever happened in the history of Music Smokey Robinson, Motown singer-songwriter


The Esther Named for Esther Gordy Edwards, much-loved sister of Mr. Gordy, The Esther is our tribute to the wonderful Women of Motown who’ve constantly redefined soulful chic throughout the label’s unique history. The Esther’s shape is our subtle reinterpretation of the timeless cat’s eye frame as worn by style icon Diana Ross, fronted with our signature recycled vinyl. Choose from all black with tortoiseshell detailing or black with vintage Italian-styled tortoiseshell temples. Wear The Esther when you’re cruising with the radio on (tuned to Motown for sure), chilling wherever life takes you or share a touch of red carpet class with everyone you meet. • Polarized UV 400 lenses • Made from the 1984 pressing of Sammy Davis Jr’s “Hello Detroit” • Open bridge for outstanding comfort and style • Inlaid Gold Motown Museum logo on thermo formed temples • Base material of hypoallergenic Italian acetate

If I’m just running to the market, I don’t do the makeup at all. I just put on some big dark glasses! Diana Ross, Motown singer and actress


The Chairman Our salute to Mr. Berry Gordy, the visionary behind Motown, The Chairman is inspired by the classically bold style of 1950s and ’60s sunglasses. Available in all black with tortoiseshell detailing or black with vintage Italian-styled tortoiseshell temples, these statement shades feature our signature recycled vinyl frame front made from Sammy Davis Jr’s 1984 Motown pressing of “Hello Detroit”. As Mr. Gordy said, “It’s what’s in the grooves that counts.” Slip on The Chairman and feel chilled and completely in control. The vibe is timeless style with a powerful injection of personality. Perfect for natural born leaders with soul and pride. • Polarized UV 400 lenses • Made from the 1984 pressing of Sammy Davis Jr’s “Hello Detroit” • Open bridge for outstanding comfort and style • Inlaid Gold Motown Museum logo on thermo formed temples • Base material of hypoallergenic Italian acetate

Don’t judge yourself by others’ standards… have your own. Berry Gordy, Motown founder, philanthropist


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Practice knowing who you are and focus on just doing the work day by day. Michelle Obama, Motown lover


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About Vinylize Vinylize has been making glasses and sunglasses using recycled vinyl since 2004. Every frame is handmade in the heart of Europe. Our glasses are cherished by discerning connoisseurs of eyewear the world over. Wear the music.

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Wear the music of Motown

Ask us about The Hitsville U.S.A. Sunglasses Collection now. Email: shop@vinylize.com Telephone: +36 1 786 1080