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What Content Marketing is All About? • Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. • In the process, it obviously helps to leave a positive impact in the minds of the present as well as potential customers. • Therefore, it’s vital for activities such as lead generation, branding, and sales. • Effective content marketing also increases the trust and awareness levels of your target audience, and promotes you as a clear expert or leader in your industry. • Eventually, this sets the foundation for a strong business relationship.


• You will be quite surprised to know that as per the survey of Content Marketing Institute, most U.S. B2B firms invest close to 40 percent when it comes to allocating their budget towards content marketing • Also, most importantly, the cost for businesses to get their content published has become extremely cheaper like never before.


SEO And Content Marketing • It’s almost impossible to separate SEO and content marketing! • In other words, one simply cannot live in the absence of the other. • Search engines go through your content, then indexes it, and then ranks it. So, obviously this is a pretty important process, and hence, cannot be ignored under any circumstances. • On the other hand, the more your content matches with the search phrases of your target audience, the better it is for your website / business presence.


How Knowing Your Target Audience Helps In Content Marketing?

• Content creation and marketing techniques can never become fully successful unless you don’t have a clear idea on your target audience. At the same time, it’s equally important to answer all probable queries your audience might have while going through your website.


How Keyword Research Helps? • Although search engines are changing their way of functioning every now and then, the task of searching for right keywords still holds a lot of importance.

• In fact, even today, it is considered as a key element towards successful SEO implementation and content marketing. Therefore, this area requires your time, patience, and effort all at the same time!


How To Create An Effective Strategy For Content Marketing? • It’s very important to create a pool of excellent pages / articles for your website. These pages should truly represent your business in every possible manner. • At the same time, it’s equally important to optimize these articles with the keyword you consider as the most crucial in your content marketing strategy. • Preferably, the home page should include direct links for these articles.


• Finally, it’s always handy to have a clear idea on the type or nature of content that will eventually make its place in the strategy. Usually, it can be a mix of anything between the following: • White papers • Webinars • Live presentations • Posts on Social Media • General Videos • Podcasts • Presentations with PowerPoint • Email newsletters • E-books • Guest blog posts and • Blog posts


Contact us • Distributed by: Shape Creation • Media Contact: • Company Name: Shape Creation • Contact Person: Shape Creation • Email:info@shapecreatio n.com • Phone: +91-9873-185-263

• • • •

City: New Delhi State: Delhi Country: India Website: www.shapecreation.co m

Content marketing shape creation  

Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously...

Content marketing shape creation  

Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously...

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