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icius | Design Adv. 1


09.2018 Vinicius Frahm

Our logo The logo for Player’s Sports Hub, Bar & Grill aims to appeal to male sports fans while leaving the door open to other types of costumers. As a nod to ice hockey, the stick and the apostrophe’s red color blend in undisruptively with the typeface, as to indicate sports are the background of this reliable, welcoming restaurant.


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While black expresses simplicity and reliability, a touch of red was brought to the logo not only as a connection to ice hockey, but also to represent the warmth and excitement of the Player’s experience.

CMYK 0, 11, 9, 86 PMS 419 C RGB 35, 31, 32 HEX #231f20 CMYK 0, 94, 90, 7 PMS 485 C RGB 236, 15, 24 HEX #ec0f18

Logo usage These are possible variations of the logo that allow adaptability without detracting from the concept.

Black and White


One colour

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Clear space In order to the logo to be readable and distinguishable, it needs some distance from other elements around it.

Vinicius | size Design Adv. 1 Minimum There is also a minimum size the logo can be scaled without losing legibility.

0,3 inches or 7,62 mm

55 pixels Vinicius | Design Adv. 1

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Logo usage These are variations of the logo that distort its concept and shouldn’t be used

Don’t skew

Don’t detach elements

Don’t rotate

Don’t hide elements

Don’t change colors

Don’t change typography

Typography The logo’s main typeface is Antonio Bold, paired by Bebas Neue Regular for the subtitle. These sans-serif condensed fonts give the brand an elegant and active aspect that fits the concept. Antonio’s x-height also makes the hockey stick possible, while Bebas makes for a lighter, ornate counterbalance.

ANTONIO BOLD IS THE MAIN TYPEFACE BEBAS NEUE REGULAR IS ITS PAIR Headlines and bodycopy For collateral material, like the menu and promotional images, it’s suggested that Antonio itself is used, as in this document. This bodycopy is written in Helvetica, which is a compatible match for the headlines.

For headlines, Antonio should be used at a min. of 18pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 4 5 6 7 8 9 0 / & [ ] @ Helvetica is a versatile typeface that will fit any needs Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 4 5 6 7 8 9 0 / &[]@

Applications These are applications of the logo and their specs.

Business card

0,6in height

Ostrich Sans 17pt Bebas Book 12pt

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1in height

Helvetica Regular 7pt

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Envelope 1in height

Helvetica Oblique 7pt

B THOMPSON 35 BRACO ST OTTAWA ON K2L 1B6 1749 Dundas Street

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Stuart Smith

Marketing Dept

JOHN 10-123 JONES 1/2 Main St NW MARKETING DEPT Montreal QC H3Z 2Y7 10-123 1/2 MAIN ST NW MONTREAL QC H3Z 2Y7

Antonio Bold 12pt Helvetica Regular 10pt

0,94in height

Helvetica Oblique 7pt

Letterhead Helvetica Regular 10pt Oblique 10pt Bold 10pt 1.1in height 1749 Dundas Street

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Ostrich Sans 18pt

Cambria 12pt

Ostrich Sans 17pt Bebas Book 12pt

Signage and Uniform

The Player’s logo can be successfully applied throughout different materials. Signages, uniform and products acquire a consistent, professional look and feel.

Player's Styleguide  

Speculative logo redesign styleguide

Player's Styleguide  

Speculative logo redesign styleguide