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Telenor & Adobe

Experience Manager & Marketing OPEN Architecture & Roadmap

Adobe; Brindando Servicios Digitales a los Ciudadanos §

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Paradigmas & Tendencias en Gobierno Digital. @lureyca

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Bienvenidos a la era

DIGITAL Albert

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@AdobeMktgCloud

3,343, 4,453

Sue Child T-Mobile 4 Chris Manchester

Jen | Gym Instructor Just filed taxes

David N. | Swiss Just moved to Utah.

Age 40

Nokia Lumia 520

Elisa Sanchez

Felix | Married
 Bought a new car VERIZON LTE 4G

AT&T iPhone 5s

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Samsung Galaxy S4

Fred Leger

Age 30


Adopción de la Tecnología. 90%

Electricidad

75%

Celular

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Smartphone

50%

33%

Teléfono

HDTV

PC Estufa Lavadora

VCR

Auto

10%

Tabletas

2020

2010

2000

1990

1980

1970

1960

1950

1940

1930

1920

1910

1900

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Internet


¿Podómetro?

¿Sitio deTaxis?

¿Alarmas contra Incendios?

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¿Cambio de Paradigma? © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved.


Fin de una

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ERA

FOCO: Servicios Digitales para los Ciudadanos © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved.


OPEN CLOUD MOBILE

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OPEN CLOUD MOBILE

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Open: Roy Fielding.

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Roy T. Fielding

Apache WebServer

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Apache Software Foundation

Apache License

DNT

REST HTTP

URL


Open Software.

Open Architecture

Open Standards

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Open Source

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“The Switzerland” of Open Software.

The Apache Software Foundation

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OPEN CLOUD MOBILE

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Elasticidad.

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OPEN CLOUD MOBILE

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Diseño Responsivo.

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Diseño Responsivo.

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Mobile Means Touch.

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Mobile Web vs. Mobile Apps. “The Web” Edad 25, Nacido en 1989 en Suiza

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“Apps” Edad 5, Nacido en 2008 en Cupertino


Tendencia de Uso. “The Web” Edad 25, Nacido en 1989 en Suiza

“Apps” Edad 5, Nacido en 2008 en Cupertino

80% §

20%

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OPEN CLOUD MOBILE

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DIGITAL FIRST!

@AdobeMktgCloud

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DOCUMENTOS

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FORMAS

PROCESOS

EXPERIENCIA


Creative Cloud

Documentos, Formas & Digital Publishing

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Experiencia Mobile Apps


INNOVEMOS EN Gobierno Digital

JUNTOS.

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Transición a Mobile & Tablets © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved.

El Internet de las Cosas

Creando Experiencias Digitales


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GOBIERNO DIGITAL, BRINDANDO SERVICIOS DIGITALES A LOS CIUDADANOS  

Luis R. Caballero Galindo Government Account Executive Adobe

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