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presents the 27th annual

affrenchfilmfestival.org Sydney 1-24 Mar Melbourne 2-24 Mar Canberra 3-29 Mar

Brisbane 11 Mar–3 Apr Perth 16 Mar-7 Apr Adelaide 31 Mar-24 Apr

Casula 7-10 Apr Parramatta 7-10 Apr Hobart 28 Apr-4 May

FESTIVAL REPORT


CONTENTS MERCI & BRAVO

04

A HIGHLY DYNAMIC AND CREATIVE FRENCH FILM INDUSTRY

05

KEY INFO AND NUMBERS

07

FESTIVAL HIGHLIGHTS

08

PREVIEW SCREENINGS, OPENING NIGHTS AND CLOSING NIGHTS

09

LINE-UP

10

SPECIAL EVENTS

12

SPONSORSHIP OPPORTUNITIES

14

COLLATERALS

15

ONLINE COMMUNICATION

24

YOUNGER VIEWERS

27

PUBLICITY

28

STATISTICS

31

SPONSORS

36

PARTICIPATING ALLIANCES FRANÇAISES

37

ACKNOWLEDGEMENTS

38

TESTIMONIALS

39


ISABELLE FAURE WITH HIS EXCELLENCY MR CHRISTOPHE LECOURTIER, AMBASSADOR OF FRANCE TO AUSTRALIA

MERCI & BRAVO

A HIGHLY DYNAMIC AND CREATIVE FRENCH FILM INDUSTRY

168,000+ ATTENDEES Driven by the spectacular results of its 2015 edition, the current season of the Alliance Française French Film Festival has achieved further success in 2016. With more than 2,000 sessions nation-wide, the 27th showing of the Festival has once again entertained and stimulated the audience with a richly diverse programme comprising 48 films. Screening in Sydney, Melbourne, Canberra, Brisbane, Perth, Adelaide and Hobart, more than 168,000 festival admissions were recorded in the 20 participating cinemas. This cinematic celebration, presented by the Alliance Française in association with the Embassy of France in Australia, along with the generous support of our presenting sponsor Peugeot and exhibition partner Palace Cinemas, is the rewarding result of the dedication combining organisations and individuals. Displaying a dynamic calendar of events, the Alliance Française French Film Festival remains a leading multi-cultural film celebration in Australia.

His Excellency, Mr Christophe Lecourtier, Ambassador of France to Australia, stated, “The historical success of the Alliance Française French Film Festival is symbolic of its strength and a testimony to the longevity of its relationship with Australian audiences. It demonstrates the intensity of French Cinema abroad and its capacity to move, touch, and inspire well beyond the borders of France. While France’s creativity is widely recognised in Australia, the Festival is a joyous occasion which celebrates the affection that Australians have for French culture; a mutual warmth currently being reinforced at this year’s Festival de Cannes by the jury presidency of George Miller who, in conjunction with David Stratton, was our 2016 Festival Patron.”

France boasts one of the world’s most dynamic film industries, with approximately 300 films released every year, including co-productions and documentaries.

The Alliance Française French Film Festival welcomed the support of exceptional patrons this year with not only George Miller but renowned film critic David Stratton and acting couple Marta Dusseldorp and Benjamin Winspear.

In 2015 the top 10 primarily-French productions in the foreign market included: Taken 3, the Little Prince, The Transporter Refueled, The Bélier Family and Serial (bad) Weddings.

Australian audiences continue to be wonderful supporters of French cinema and this was yet again demonstrated in 2016 ISABELLE FAURE Chief representative of foundation Alliance Française in Australia

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One of the main characteristics of French cinema is its rich variety of genres. This exceptional diversity is exemplified in the films of world famous directors, including Michel Gondry, Claude Lelouch, Julie Delpy, Maïwenn or Jacques Audiard, winner of the Palme d’Or at Cannes International Film Festival 2015 for his last movie Dheepan. The 2015 French cinema industry recorded more than 314 million admissions worldwide.

In Australia, more than 50 films are acquired every year by Australian distributors for commercial release. TV channels such as SBS also purchased the rights to distribute over 150 French films annually for broadcast on free-to-air TV. The relationship between Australia and France is strengthened through their remarkable collaborations in several film productions.

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KEY INFO AND NUMBERS 27TH EDITION 9 week duration

168,017

cinema seats filled in 2016

48 20 2,450 films

cinemas

82% 70% 22% 19% 40%

screenings

Australian

Female

30 y/o & under

30-40 y/o

40-60 y/o

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FESTIVAL HIGHLIGHTS

AT THE FESTIVAL WITH DAVID AND GEORGE

AT THE FESTIVAL WITH MARTA AND BENJAMIN

The Alliance Française French Film Festival was delighted to have the support of two distinguished gentlemen, the Academy Award® winning filmmaker George Miller, and the revered movie critic, David Stratton, as Patrons of this Festival’s 27th edition.

In addition the Festival was also graced by the involvement of husband and wife acting dynamos, Marta Dusseldorp and Benjamin Winspear. These ambassadors of the audiovisual and performing art sector were the Patrons of the Festival’s captivating new Small Screens in the Big Screen category.

PREVIEW SCREENINGS, OPENING NIGHTS AND CLOSING NIGHTS

Once more, Australia cinema-audiences’ favourites David Stratton, selected 5 films as his personal Festival picks throughout the programme. LEFT: SYDNEY MEDIA LAUNCH RIGHT: BRISBANE OPENING NIGHT

PREVIEW SCREENINGS At the beginning of February 2016, the Alliance Française French Film Festival presented its 27th edition and outstanding line-up to 800+ journalists and sponsors in Sydney, Melbourne, Canberra, Brisbane, Perth and Adelaide. The film chosen for these special preview screenings was a pick from David Stratton’s selection: Microbe and Gasoline by Michel Gondry. OPENING NIGHTS A NEW TV SERIES CATEGORY – SMALL SCREENS ON THE BIG SCREENS 2016 brought new stories and formats to the Alliance Française French Film Festival with the introduction of five French television series. These established hits and yet to be released series celebrated the diversity of French Television and embodied the current viewing trends. The AFFFF screened the first two episodes of the first season of each series.

CRITICS PRIZE We asked five Australian journalists to select their pick from the 2016 entries. Thanks to the invitation of uniFrance Films and in association with the Embassy of France in Australia, some of our panelists flew to Paris to attend screenings and conduct interviews with French actors and filmmakers. Members of the jury were Philippa Hawker (Fairfax Media), Fiona Williams (SBS Movies). Cara Nash (FilmInk), Stephen Romei (The Australian and The Weekend Australian) and Jason Di Rosso (ABC Radio National). The Alliance Française French Film Festival 2016 Critics Prize went to Mon Roi, by Maïwenn.

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The 27th edition of the Alliance Française French Film Festival successively travelled to 7 cities, where it was launched with glamourous Opening Nights. In Sydney, the Festival was honoured by the attendance of three of its 2016 patrons, David Stratton, Marta Dusseldorp and Benjamin Winspear. David Stratton also flew to Melbourne to officially open the Festival. Overall nationally, more than 3,800 patrons joined in these celebrations and received a gift bag, generously filled with goodies from our national and local sponsors. Sydney hosted the national launch with the traditional two-hour red carpet gala at the National Art School. The 700 guests then continued their night at Palace Verona for the Opening Night screening.

In Melbourne, 700 spectators celebrated the Opening of the Festival at the magnificent Astor Cinema, a new participating venue, followed by a fantastic gala held at the venue. Canberra held a memorable after-party for its 420 guests at the Palace Electric Cinema to welcome the start of the Festival. The Opening Night in Brisbane assembled 720 guests at Palace Centro with an elegant French inspired cocktail party. The Cinema Paradiso, hosted the Opening Night screening in Perth and the evening continued with an after-party at the Connections Night Club for the 440 patrons. Adelaide launched the Festival at the Palace Nova Eastend Cinemas with 320 guests followed by a captivating Opening Night party. The Opening Night in Hobart inaugurated the State Cinema’s new function room and launched a successful 9-day French film festival.

CLOSING NIGHTS For the Closing Night, the 27th edition of the Festival was loyal to its classic film tradition. Around 2,700 patrons nationwide bid farewell to the 2016 Alliance Française French Film Festival with the screening of the restored version of Contempt by Jean-Luc Godard.

9


LINE-UP

10

MOST POPULAR FILMS FILM TITLES

FILM TITLES

IN ENGLISH

IN FRENCH

A PERFECT MAN

UN HOMME IDÉAL

ALL ABOUT THEM

À TROIS ON Y VA

ALL THREE OF US

NOUS TROIS OU RIEN

ANTON CHEKHOV 1890

ANTON TCHÉKHOV 1890

APRIL AND THE EXTRAORDINARY WORLD

AVRIL ET LE MONDE TRUQUÉ

BANG GANG

BANG GANG

BARON NOIR

BARON NOIR

BELLE & SEBASTIAN: THE ADVENTURE CONTINUES

BELLE ET SÉBASTIAN, L’AVENTURE CONTINUE

1. ROSALIE BLUM

BLIND DATE

UN PEU, BEAUCOUP, AVEUGLÉMENT

15,682 spectators

BOOMERANG

BOOMERANG

CALL MY AGENT

DIX POUR CENT

CHIC!

CHIC !

CONTEMPT

LE MÉPRIS

COURTED

L’HERMINE

DHEEPAN

DHEEPAN

FAMILY FOR RENT

UNE FAMILLE À LOUER

FIRST GROWTH

PREMIERS CRUS

GASTON MÉLIÈS AND HIS WONDERING STAR FILM COMPANY

LE VOYAGE CINÉMATOGRAPHIQUE DE GASTON MÉLIÈS

HEATWAVE

COUP DE CHAUD

HOME SWEET HOME

UN VILLAGE PRESQUE PARFAIT

6. BLIND DATE

IN HARMONY

EN ÉQUILIBRE

7,048 spectators

IN THE SHADOW OF WOMEN

L’OMBRE DES FEMMES

LA BELLE SAISON

LA BELLE SAISON

LOLO

LOLO

LOVE AT FIRST CHILD

ANGE ET GABRIELLE

MACADAM STORIES

ASPHALTE

MARGUERITE

MARGUERITE

MICROBE & GASOLINE

MICROBE ET GASOIL

MON ROI

MON ROI

MY GOLDEN DAYS

TROIS SOUVENIRS DE MA JEUNESSE

ONE WILD MOMENT

UN MOMENT D’ÉGAREMENT

PAPA OU MAMAN

PAPA OU MAMAN

ROSALIE BLUM

ROSALIE BLUM

1. CONTEMPT

2. A PERFECT MAN

3. ROSALIE BLUM

TAJ MAHAL

TAJ MAHAL

265 spectators

151 spectators

140 spectators

THE ANARCHISTS

LES ANARCHISTES

THE BRAND NEW TESTAMENT

LE TOUT NOUVEAU TESTAMENT

THE BUREAU

THE BUREAU

THE LAST PANTHERS

THE LAST PANTHERS

THE MEASURE OF A MAN

LA LOI DU MARCHÉ

THE SCENT OF THE MANDARINE

L’ODEUR DE LA MANDARINE

THE STUDENT AND MR. HENRI

L’ÉTUDIANTE ET MONSIEUR HENRI

THE SWEET ESCAPE

COMME UN AVION

THE VERY PRIVATE LIFE OF MISTER SIM

LA VIE TRÈS PRIVÉE DE MONSIEUR SIM

THE WAIT

L’ATTENTE

6. CHIC!

THE WHITE KNIGHTS

LES CHEVALIERS BLANCS

UN PLUS UNE

UN PLUS UNE

104 spectators

UN VILLAGE FRANÇAIS

UN VILLAGE FRANÇAIS

VALLEY OF LOVE

VALLEY OF LOVE

RANKING BASED ON TOTAL ADMISSIONS

3. BELLE & SEBASTIAN: THE ADVENTURE CONTINUES

2. COURTED

4. LOLO

5. THE WAIT

8,235 spectators

7,613 spectators

7,546 spectators

7. MON ROI

8. UN PLUS UNE

9. FIRST GROWTH

10. MARGUERITE

6,733 spectators

5,808 spectators

5,694 spectators

5,606 spectators

8,605 spectators

RANKING BASED ON AVERAGE ADMISSIONS

7. BELLE & SEBASTIAN: 8. COURTED THE ADVENTURE 97 spectators CONTINUES

4. LOVE AT FIRST CHILD

5. ALL THREE OF US

119 spectators

114 spectators

9. LOLO 96 spectators

10.THE STUDENT AND MR HENRI 95 spectators

101 spectators

11 11


SPECIAL EVENTS In addition to the sessions announced, the Festival featured some special themed events, film introductions and Q&A.

MARCH 9, CHAUVEL CINEMA Sydney had the privilege to welcome David Stratton and George Miller for one glorious evening. The audience had the chance to experience a oneon-one conversation between these titans of cinema.

MARCH 15, PALACE VERONA French tv series script writer Nicolas Mercier was in Sydney to introduce a screening of the first two episodes of Call My Agent! which he co-wrote. He offered the audience a 15min insight into the modern movie-making.

MARCH 16, PALACE WESTGARTH

GEORGE MILLER AND DAVID STRATTON, SYDNEY

Melbourne hosted a series of Q&As in participation with the University of Melbourne. 2015 Palme d’Or, Dheepan was followed by a Q&A with Dr. Andrew McGregor on “Identities in exile: Dheepan and the myth of cultural integration in France”.

MARCH 16, PALACE VERONA Sydney’s first Ladies’ Night went sold out in few days for the latest comedy of Julie Delpy, Lolo.

MARCH 17, PALACE ELECTRIC CINEMA The special event La Belle Saison in Canberra brought together the Embassies of Belgium and Switzerland and the High Commission of Canada for francophone celebration around wine and food.

MARCH 20, WINDSOR CINEMA Patrons in Perth were delighted with an afternoon of Opera with the performance of 2 mezzo-sopranos to plunge the audience into the film Marguerite.

MARCH 23, GRIFFITH UNIVERSITY Griffith Film School, in collaboration with the Alliance Française de Brisbane organised a skype between their students and film director Jaco Van Dormael whose last film The Brand New Testament was part of the 2016 line-up of the Festival.

MELBOURNE OPENING NIGHT

APRIL 24, PALACE NOVA EASTEND Adelaide closed this season with a 15min introduction to this year’s classic film Contempt. Ben McCann, Associate Professor in French Studies at the University of Adelaide, also specialist in French Cinema shared his passion for this New Wave touchstone.

HERMAN VAN EYKEN, PROFESSOR - GRIFFITH UNIVERSITY

JUDIT MOLNAR, SOPRANO - BRISBANE

13


SPONSORSHIP OPPORTUNITIES Each year, the Alliance Française French Film Festival is supported by renowned French and international companies looking for a large scale exposure. The Festival is a true platform for promotion and an excellent branding exercise for our sponsors and partners. Opportunities includes advertising in cinemas, private screenings, product activations, giveaways…

ADVERTISING IN VENUES & CINEMA AIR FRANCE BANNER. OPENING NIGHT SYDNEY

PRIVATE SCREENINGS POLYGLOT AD IN CINEMAS

NEW CALEDONIA TRAVEL CONNECTION’S PRIVATE SCREENING

POLYGLOT’S PRIVATE SCREENING

BNP PARIBAS’ PRIVATE SCREENING

PROMOTIONS AND GIVEAWAYS LADURÉE TEA SET GIVEAWAY, LADIES’ NIGHT SYDNEY

MICHELIN GIFT CARD, NATIONAL NEWSLETTER

PRODUCT ACTIVATIONS MICHELIN’S BIBENDUM, OPENING NIGHT SYDNEY

LADURÉE, LADIES’ NIGHT SYDNEY

COMTESSE DU BARRY, SPECIAL EVENT PERTH

LOUIS BOUILLOT, GENTIL HUGEL, GUIGAL CÔTE DU RHÔNE

PEUGEOT 308, OPENING NIGHT ADELAIDE

AVÈNE, OPENING NIGHTS

TESTIMONIALS After an interruption of several years, Tefal has decided to come back as a sponsor of the AFFFF. The quality and variety of the movie selection was outstanding. Tefal’s core consumer is very closely aligned with those of the AFFFF.

YEARS

As a brand that holds it’s heritage in France, Tefal is very proud to be associated with such a great French cultural event that supports the love of ‘everything made French’ has to offer. Congratulations. Et sûrement, à très bientôt ! Wivina Chaneliere, Managing Director Tefal Australia

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15


COLLATERALS NATIONAL POSTER

PROGRAMME

700MM X 1000MM POSTER

A6 BOOKLET presents the 27th annual

Nationally distributed. Posters are displayed in all participating alliances and cinemas from the beginning of the year as well as distributed to sponsors and all cultural partners.

80 page programmes distributed to Alliance and Palace Cinemas’ customers, sponsors, cultural partners and other key locations.

National & local sponsors Quantity: 139,000

National sponsors only Quantity: 530

affrenchfilmfestival.org

sydney 1–24 march

affrenchfilmfestival.org

Sydney 1–24 Mar

Melbourne 2–24 Mar

Exhibition Partner

Canberra 3–29 Mar

Brisbane

11 Mar–3 Apr

Perth

16 Mar–7 Apr

Adelaide

31 Mar–24 Apr

Hobart

28 Apr–4 May

Red Carpet Sponsors

YEARS

Festival Partner

Front Row Sponsors

Media Partners

LOCAL POSTER A3 POSTER presents the 27th annual

Distributed to local sponsors and partners. Also displayed in cafés, restaurants and cultural spaces.

National and local sponsors Quantity: 2,270 affrenchfilmfestival.org

Exhibition Partner

Red Carpet Sponsors

YEARS

Festival Partner

Front Row Sponsors

Media Partners

Local Sponsors

16

17


OPENING NIGHT INVITATION

ENVELOPE

ELECTRONIC INVITATION Used for all Festival correspondence National sponsors Quantity: 2,725

National and local sponsors Quantity: 1,097

FLYERS

MELBOURNE

BRISBANE presents the 27th annual

COMPLIMENTARY PASSES

DOUBLE PASS

DOUBLE PASSES National & local sponsors Quantity: 4,470

Used to highlight special events Quantity: 5,725

TOW FOR ONE PASSES

ALL ABOUT THEM

ALL THREE OF US Based on a

ANTON CHEKHOV 1890 Be-

APRIL AND THE EXTRAORDINARY WORLD In this

BANG GANG In this erotic fable

BARON NOIR When the career

BELLE & SEBASTIAN

BLIND DATE In this intriguing

BOOMERANG A brother and

CALL MY AGENT! Mathias, and

CHIC When Alicia, a tempestu-

CONTEMPT A failed playwright

COURTED A feared Supreme

DHEEPAN Seeking a new life

FAMILY FOR RENT In this

FIRST GROWTH A Parisian

GASTON MELIÈS & HIS WANDERING STAR FILM COMPANY

HEATWAVE Amidst a sweltering

HOME SWEET HOME Gentle

IN HARMONY An embittered

IN THE SHADOW OF WOMEN

LA BELLE SAISON A fascinat-

LOLO A Parisian sophisticate

LOVE AT FIRST CHILD When

MACADAM STORIES This sur-

MARGUERITE Wealthy Mar-

MICROBE & GASOLINE Disillu-

MON ROI Upon being admitted

MY GOLDEN DAYS Anthro-

ONE WILD MOMENT A holiday

PAPA OU MAMAN In this

writer finds instant fame when he assumes credit for a forgotten manuscript. But he soon learns that deception comes at a high price.

comedy-romance, a designer of puzzles who craves silence and a fledgling concert pianist, devise a complex series of rules to co-exist. is prepared to sacrifice his wife and marriage in order to win favour with a brash Hollywood producer.

National & local sponsors Quantity: 1,780

wine-critic learns that it’s easier to rate a good wine, than it is to create one, when he returns to try and save his family’s fading Burgundian vineyard.

affrenchfilmfestival.org

ADMIT TWO COMPLIMENTARY PASS

Kino CinEMAS

A PERFECT MAN A would-be

enthralling animated tale set in an alternate Paris of 1941 where steam and coal prevail and science has been banished.

presents the 27th annual

18

DOUBLE PASS

stunt rider, crippled from a filming mishap, embarks upon an unlikely love affair with the beautiful insurance investigator assigned to his case.

Gabrielle discovers her daughter, is pregnant by her disinterested boyfriend, she confronts the man whom she believes to be the lad’s father.

to a rehabilitation centre following a major skiing accident, lawyer Tony reflects on the tumultuous relationship she once shared with Georgio.

Melodie and Charlotte are lovers…then Charlotte’s boyfriend returns and he and Mélodie fall prey to cupid’s arrow…but Mélodie still loves Charlotte. of teenage sexuality, a group of discontented adolescents form a club whose membership guarantees a dizzying array of sexual exploits…

sister return to their childhood holiday home on the scenic Ile de Noirmoutier, to be confronted by a mystery surrounding their mother’s death. Court judge is driven to ignore protocol when a former lover, for whom he still has feelings, is selected as a juror for a criminal trial.

Utilising rare footage, this fascinating documentary traces the Asia-Pacific voyage of Gaston Méliès

In Paris, the romantic and professional lives of documentary filmmakers, Pierre and Manon, are tested with the intoxication of infidelity threatens. real, yet droll human drama follows the misadventures of six mismatched characters over the course of several days.

pologist Paul Dédalus returns to Paris after many years abroad, where various encounters compel him to reflect on three key episodes of his youth.

true story, this inspiring comedy follows the adventures of a spirited Iranian family who flee the 1970s tumult to start afresh in suburban Paris. of politician Philippe is ruined by a presidential candidate, he embarks on a path of bitter revenge using every means at his disposal. his friends are talent agents who work 24/7 to keep their famous actor clients happy, with drama and comedy off the screen!

in France, a former Tamil fighter adopts the identity of a dead man and recruits a young woman and orphaned child as his family. summer in a small Southern French town, a troubled young man’s erratic antics enrage his fellow villagers in search of a scapegoat.

ing look at France’s 1970s feminist movement, as told through the love affair between the worldly Carole and farmer’s daughter, Delphine.

guerite lives for the opera despite being tone-deaf but disaster beckons when she decides the time is nigh for her professional debut. on the Corsican coast between two middleaged men and their teenage daughters leads to a complicated yet erotic liaison.

fore finding literary fame, Anton Chekhov was a struggling doctor. This is the story of his journey from anonymity to celebrity. The latest chapter in this beloved series sees Sebastian and his canine companion, Belle, embark upon a thrilling quest to rescue a friend. ous fashion designer unable to create her latest collection, is jaded by love, her business director decides a new romance is needed.

beguiling rom-com, a lonely, wealthy man gains an instant family when he strikes an unconventional deal with a challenged single mother.

humour ensues when a shady Parisian surgeon is lured to a posting in a small town.

finds romance with an IT boffin whilst on holiday. But when her new love joins her in Paris, her son does his utmost to sabotage the relationship. sioned, two adolescent boys Gasoline & Microbe, ingeniously construct an automobile from spare parts and embark on a summer adventure.

subversive comedy, a couple’s implode when both are offered jobs abroad. An all-out battle to avoid custody of their three children!

19


TIME OUT ADVERTISMENT

ADVERTISING

ROVA TAXI ADVERTISEMENT

Tailored advertisements, to match each publications’ demographic. Time Out, Frankie Magazine, FilmInk, Sydney Morning Herald, The Age, Courier Mail, Spectrum Now, Must Do Brisbane. And outdoor advertisements. Rova Taxi Media, Adshel.

BUS BACK ADVERTISEMENT

20

21


STREET BANNERS

CINEMA

SYDNEY

AFFFF 30’ TVC

81 banners 2 week campaign

The promotion of the Festival started on Boxing Day with a 30’ TVC screened in 19 cinema locations. The Festival trailer was played alongside other advertisements by the cinema.

MELBOURNE 16 banners + 4 signage hubs 3 week campaign

PERTH 41 banners 2 week campaign

CINEMA BANNERS Outside participating cinemas

UNIFRANCE BONJOUR FROM THE FRENCH STARS A 2 minute video with extracts of interviews with French actors and directors was shown nationally prior to all Festival screenings.

SCREEN SHOT, BONJOUR FROM THE FRENCH STARS

SPONSOR AD REEL Both 10 minute sponsor ad videos were played alternately and equally prior to the Festival screenings. The Sponsor ad reel features all national sponsors advertisements and local sponsors advertisement locally. No other advertisements were screened during the Festival.

SCREEN SHOT, SPONSOR AD REEL, CLUB MED

TELEVISION GIFT BAGS & T-SHIRTS

SBS & SBS 2

GIFT BAGS

AFFFF 30’ TVC shown in a campaign 239 spots during peak hours, broadcast nationally 1,077,500 viewers On air, 14 Feb – 07 Mai 2016

Distributed on Opening Nights Quantity: 4,000

WORLD MOVIES T-SHIRTS Worn by volunteers, staff and available for sale Quantity: 400

22

AFFFF 30’ TVC shown in a campaign 37 spots, broadcast nationally, 18.5 min on air 185,000 viewers 21 Feb – 10 Apr 2016

AFFFF 2016 30’ TVC

23


ONLINE COMMUNICATION Design of a responsive website with a versatile slideshow. Display of films synopsis, images and trailer, special events, schedule etc.

WEBSITE PERFORMANCE & REPORT 268,000 visits 149,300 unique visitors

AFFFF2016 WEBSITE FOR DESKTOP

SOCIAL MEDIA Editorial content on the French Film Industry Posts about Festival key dates, films and events Advertising campaign to optimise the reach and develop our database

FACEBOOK 11,550 likes +20% FROM 2015

4.19

average number of pages viewed per visit

4:18

TWITTER 1,470 followers

average visit duration

INSTAGRAM 450

followers

DATABASE & E-NEWS National and local e-newsletters with general and tailored information Festival dates, films and events per city

AFFFF2016 WEBSITE FOR MOBILE

34,230 registrants in our database +27% FROM 2015

9,500 website competition registrants +90% FROM 2015

57

national and local newsletters

34%

24

open rate

25


YOUNGER VIEWERS CROSS PROMOTION

SBS MOVIES

REACHING THE AUDIENCES OF TOMORROW

SCHOOL SCREENINGS

Throughout the years, the Alliance Franรงaise French Film Festival and the 6 organising Alliances Franรงaises have built strong networks and have developed partnerships, organising giveaways to spread the word about the Festival.

BELLE AND SEBASTIAN: THE ADVENTURE CONTINUES 5,764 Admissions, 61%

APRIL AND THE EXTRAORDINARY WORLD 2,686 Admissions, 29%

THE WHITE KNIGHTS 967 Admissions, 10%

Total National Admissions: 9,417

SYDNEY SYMPHONY ORCHESTRA

TRANSMISSION

26

SO FRENCHY SO CHIC

1ST BEST ADMISSION

2ND BEST ADMISSION

3RD BEST ADMISSION

27


PUBLICITY

MARIE CLAIRE MAGAZINE

THE SYDNEY MORNING HERALD SPECTRUM

@Play

ANNETTE SMITH NED & CO MARKETING AND PUBLICITY

THE WEST AUSTRALIAN

M AH

AL

The Alliance Française French Film Festival continues to proudly showcase this incredible wealth of cinematic culture and in 2016 celebrated its 27th season with a richly diverse programme that once again entertained and stimulated audiences throughout the country.

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#marie

As the birthplace of cinema, France is renowned for its strong, prolific and innovative film industry, which, through the decades, has given rise to several important cinematic movements and enduring screen icons. Indeed, France has long been a mecca for artists from around the world, who continue to be inspired by the creativity, artistry and talent of its celluloid practitioners.

BOOK CLUB

Allons-y to the Alliance Française French Film Festival this month. Our pick? Miu Miu’s favourite actress Stacy Martin stars in Taj Mahal set during the Mumbai terrorist attacks, and the comedy Love At First Child about two single parents brought together when their teenage kids have an accidental pregnancy. Visit VçgZcX]ëab[Zhi^kVa$dg\$

Amidst a marketplace now offering a plethora of film festivals highlighting a vast array of cultures, this ‘grande dame’ still gracefully retains her position as the foremost multi-cultural cinematic celebration in Australia. Indeed, the Festival exerts an allure that few cultural events in the country can equal and despite a stringent economy and the proliferation of online streaming services, continues to increase in audience numbers each year.

122

Change of season, change of reading material. Welcome in autumn with these page-turners.

1. PAULINA & FRAN by Rachel B. Glaser

2. THE GOOD LIAR by Nicholas Searle

(Granta, $27.99) This novel follows the eponymous heroines throughout their decadelong friendship after they first meet as wide-eyed art students. Fans of Girls and Broad City will love the

(Penguin, $45) Try and tell the truth from the lies in this narrative with more twists than an MC Escher painting, about a con man called Roy looking to complete his last job. You’re going to love reading

marieclaire.com.au

MC04_FEAT_@PLAY.indd 122

11/02/2016 5:53 pm

http://smhpaper.digitaleditions.com.au/olive/ode/smhweb2/PrintPagesView.htm

In tandem with the seemingly endless growth of all avenues of communication connected with the digital age, online coverage is now one of the most vital components of any publicity campaign and the first, if not the only, source of information for many consumers. Thus much of the Festival’s media exposure has been generated online, with the high level of coverage indicative of its inherent allure. Given the huge number of competing festivals and cultural events that journalists, reviewers and bloggers are asked to cover on a weekly basis, the competition for space is fierce. Yet the Festival continues to excite media keen to explore the latest cinematic offerings from this remarkable film industry.

As such, the Alliance Française French Film Festival’s 2016 publicity coverage included features, reviews and listings across several hundred outlets. Print highlights include Sydney Morning Herald, The Age, Herald Sun, Daily Telegraph, Courier Mail, Australian Financial Review, Filmink Magazine, Time Out, Marie-Claire and The Weekly Review, whilst high-profile online exposure incorporated websites such as Arts Hub, The Blurb, Broadsheet, Concrete Playground, Culture Concept, Femail, Fourth Reel, Switch, The Music, Urban Cinefile and The Thousands. Radio coverage included the ABC Network and SBS, along with an influential and varied mix of community ‘arts’ programs on a state-by-state basis. The Festival was also the subject of an episode of ABC’s new iview program, The Critics.

THE AGE SHORTLIST

The Courier Mail, Saturday, March 05, 2016, pages from 146 to 147

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Alliance Française French Film Festival 01-24 Mar, Arthouse, Film, Film Festivals, Sydney

Allons-y! Celebrate the best of contemporary French cinema The Alliance Française French Film Festival returns in 2016 with some of the best Þlms to come out of France in the past year. Francophiles and movie buffs alike can watch French artistry on the screens of the Palace Verona, Palace Norton Street, the Hayden Orpheum and the Chauvel Cinema. Dramatic comedy Rosalie Blum will kick off the festival at Opening Night, which will be followed by an exclusive gala party. Top picks of the 2016 program includes rom-com Love at First Child, Jacques Audiard's 2015 Palm D'Or winner Dheepan, A Perfect Man and Un Plus Une (pictured). A fully restored version of Jean-Luc Godard’s 1963 masterpiece Contempt (Le Mépris) starring screen siren Brigitte Bardot will cap off the festival.

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Because we're in the golden age of television, the festival will also be screening two episodes each of France's Þve most popular television shows at the moment. Expect political Get Time weekend planner. Straight tospy your inbox, every and Thursday. seriesthe Baron Noir,Out World War II drama Un Village Français, thriller The Bureau, Read more

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168 to 169

27/02/2016 9:44 am

Herald Sun, Thursday, February 25, 2016, pages from 32 to 32

STATISTICS

HERALD SUN

THE DAILY TELEGRAPH

ATTENDANCE AND SCREENINGS GLOBAL ATTENDANCE FROM 1015 180,000

168,017

160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 2008

http://enews.smedia.com.au/heraldsun/PrintPages.aspx?doc=NCHRS/2016/02/25&from=32&to=32

BROADSHEET

Microbe & Gasoline | French Film Festival | Broadsheet Sydney - Broadsheet

MELBOURNE SYDNEY

>

2012

2013

2014

2015

2016

Page 1 of 1

Nightlife

Fashion & Shopping

Art & Design

Entertainment

Things To Do

Directory

572

Hobart

ENTERTAINMENT

Adelaide

13,917

Perth

14,951

Canberra

16,703 23,024

Brisbane

Théophile Baquet and Gasoil Ange Dargent in Microbe & Gasoline.

1 2 3

1/3

Microbe & Gasoline

Sydney

48,879

Melbourne

49,971 168,017

Total

BY IMOGEN EVESON 10th March 2016

READ LATER

2011

ATTENDANCE PER CITY

ENTERTAINMENT

HOME

2010

LOG IN

Broadsheet Food & Drink

2009

0

This tale of two misfits is Michel Gondry’s most personal film, and one of David Stratton’s top picks at this year’s French Film Festival. The words inventive, distinctive, surreal and whimsical are most commonly attached to the French film director Michel Gondry. But Gondry’s latest film, Microbe & Gasoline is best described as subtle. In Australia we know him best for some of his English-language films: Eternal Sunshine of the Spotless Mind, The Science of Sleep and Be Kind Rewind. And for the many music videos he’s directed since the early ’90s for Björk, Beck, Daft Punk, The White Stripes, Metronomy and Kylie Minogue among others.

40000

80000

2016

120000

2015

160000

200000

2014

One of Gondry’s hallmarks is merging fantasy and reality. And it’s present in Microbe & Gasoline, too. Its characters interact with made-up machines, stop-

https://www.broadsheet.com.au/sydney/entertainment/article/microbe-gasoline

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GENDER NUMBER OF SCREENINGS

30%

Melbourne

720

Sydney

70%

660

Brisbane

Female

336

Perth

Male

280

Canberra

263

Adelaide

187

Hobart

LANGUAGE

10 0%

5%

10%

15%

20%

25%

30%

6%

35% 31%

ATTENDANCE PROFILE AND DEMOGRAPHICS

63%

Non French-speaker Non-native French-speaker

AGE

Native French-speaker

25%

22% 19%

20%

19%

18%

EMPLOYMENT STATUS

15% 11% 10%

10%

80% 70%

68%

60% 5%

50% 1%

40%

0% Under 18 18 to 25

26 to 30

31 to 40

41 to 50

51 to 60

Over 60

30% 15%

20%

9%

10%

4%

3%

Not in the labour force

Unemployed

0% Working

32

Retired

Student

33


FEEDBACK

PREVIOUS EDITIONS ATTENDED

100% 23%

96%

96%

96%

90%

88%

90% 80% 70%

13%

64%

62%

60%

2-5

50%

6-9

40%

10+

30%

38%

20%

PLANNED FILM VIEWINGS

5%

10%

16%

12%

8%

4%

10%

4%

0%

14%

Line-up

Website

Special Events

Locations

Ticket prices

Great

Program schedule

To improve

1 2-5

65%

6-10 10+

TRAVELLED TO FRANCE?

MOST USED COMMUNICATION TOOLS

4%

Word of Mouth

22%

24%

Alliance Française Website

18%

Festival advertisement in Cinemas Yes

74%

No Of course, I’m French

17%

Social Network

10%

Festival Website

9%

Festival Programs 2016

9%

SBS or World Movies

6%

Print advertising

FESTIVAL FIRST TIMERS

3%

Street Banners

2% 0%

5%

10%

15%

20%

25%

30%

41% 59%

Yes No

34

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NATIONAL SPONSORS PRESENTING SPONSOR

EXHIBITION PARTNER

FESTIVAL PARTNER

PARTICIPATING ALLIANCES FRANÇAISES SYDNEY

CANBERRA

PERTH

257 Clarence St, Sydney Tel: 02 9292 5700 enquiries@afsydney.com.au www.afsydney.com.au

66 McCaughey St, Turner Tel: 02 6257 6696 enquiries@afcanberra.com.au www.afcanberra.com.au

75 Broadway, Nedlands Tel: 08 9386 7921 info@afperth.com.au www.afperth.com.au

MELBOURNE

BRISBANE

ADELAIDE

51 Grey St, St Kilda Tel: 03 9525 3463 info@afmelbourne.com.au www.afmelbourne.com.au

262 Montague Rd, West End Tel: 07 3844 4460 culture@afbrisbane.com www.afbrisbane.com

319 Young St, Wayville Tel: 08 8272 4281 adelaide@af.org.au www.af.org.au

RED CARPET SPONSORS

YEARS

PARTICIPATING CINEMAS

FRONT ROW SPONSORS

MEDIA PARTNERS

SYDNEY

MELBOURNE

PERTH

CHAUVEL CINEMA Cnr Oatley Rd & Oxford St, Paddington

THE ASTOR THEATRE Cnr Chapel St & Dandenong Rd, St Kilda

CINEMA PARADISO 164 James St, Northbridge

PALACE NORTON ST CINEMAS 99 Norton St, Leichhardt

PALACE BALWYN CINEMA 231 Whitehorse Rd, Balwyn

PALACE VERONA Cnr Oxford & Verona Streets, Paddington

PALACE BRIGHTON BAY 294 Bay St, Brighton

HAYDEN ORPHEUM PICTURE PALACE 380 Military Road, Cremorne

LOCAL SPONSORS CANBERRA

PERTH

Franck Provost, Gourmandise de Paris, Sofitel Sydney Wentworth, City of Sydney, Rova Taxi Media, National Art School

The Embassy of Belgium in Australia, The Embassy of Switzerland in Australia, The High Commission of Canada, Canberra Business Chamber, RovaTaxi Media, Travel Makers, Arum Floral Design

Novotel Perth Langley, Engie, Total, The University of Western Australia, The West Australian, Atlas, Jean Pierre Sancho, La Pâtisserie, La Galette de France, Cake Box, Crepe Cherie, Martineaus, Menora Foods, Kronenbourg 1664

Custom Plates by VicRoads, Sofitel Luxury Hotels, Cacao Chocolates, Rova Taxi Media, Yarra Trams, Simone Pérèle, Calendar Cheese Company, The French Brasserie, Readings

BRISBANE BBS Communications Group, Screen Queensland, Griffith Film School, Pens de Luxe, Lutèce, Robert White Jewellers, Vieille Branche, Tafe Brisbane, Sofitel Brisbane Central, In The Booth, West End Bakery, Monsieur Macaron

PALACE WESTGARTH CINEMAS 89 High St, Northcote KINO CINEMAS 45 Collins St, Melbourne

CASULA POWERHOUSE ARTS CENTRE 1 Powerhouse Rd, Casula

SYDNEY

MELBOURNE

36

RIVERSIDE THEATRES Cnr Church & Market Streets, Parramatta

PALACE CINEMA COMO Cnr Toorak Rd & Chapel St, Sth Yarra

BRISBANE CANBERRA

PALACE BARRACKS CINEMAS 61 Petrie Terrace, Brisbane

PALACE ELECTRIC CINEMA NewActon Nishi, 2 Phillip Law St, Canberra

PALACE CENTRO CINEMAS 39 James St, Fortitude Valley

LUNA ON SX 13 Essex St, Fremantle WINDSOR CINEMA 98 Stirling Highway, Nedlands

ADELAIDE PALACE NOVA EASTEND CINEMAS 3 Cinema Place, Adelaide

HOBART STATE CINEMA 375 Elizabeth St, North Hobart

ADELAIDE The Advertiser, Cliché

37


ACKNOWLEDGEMENTS MERCI The Alliance Française French Film Festival is the result of collaboration between the Alliances Françaises of Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth and the cultural services of the French Embassy in Australia: ALLIANCE FRANÇAISE DE SYDNEY: Jean-Baptiste Milcamps, General Manager l Laurie-Anne Pecqueux, Deputy General Manager l Morgane Blondel, National Festival Manager l Dominique Giovanangeli, Finance & Administration Manager l Agathe Zocco di Ruscio, Festival Coordinator l Max Clement and Jeremy Certa, Festival Assistants | Olivia Modesti & Camille Comtat, Marketing Managers ALLIANCE FRANÇAISE DE MELBOURNE: Michel Richard, Director | Françoise Libotte, Deputy Director & Festival Logistics Coordinator | Marion Nouvel, School Screenings | Mathieu Vendeville, Designer | Amélie Graux, Antoine Leroy-Souque and Astrid de Ramecourt, Festival Interns ALLIANCE FRANÇAISE DE CANBERRA: Isabelle Faure, Director and Chief Representative of Fondation Alliance Française in Australia | Jessica CHOQUET, Deputy Director ALLIANCE FRANÇAISE DE BRISBANE: Jacques Bounin, Director | Mélanie Blanquine, Marketing, Communications and events Manager | Anaïs Rigaudeau, Marketing & Festival Assistant ALLIANCE FRANÇAISE D’ADELAIDE: Jean-Christophe Trentinella, Director | Ilona Solinska, Operations Manager | Céline Bernard, Events Coordinator | Charline Brainez, Events Assistant ALLIANCE FRANÇAISE DE PERTH: Carine Bougnague, Managing Director | Valériane Mathieu, PR & Events Manager | Clotilde Lecoeur, Festival Assistant | Yann Le Flour, Education Coordinator FRENCH EMBASSY IN AUSTRALIA: H.E. Mr Christophe Lecourtier, Ambassador of France to Australia | Éric Soulier, Cooperation and Cultural Counsellor | Grégoire Pinson, Assistant | Emmanuelle Denavit-Feller, Cultural and Audiovisual Attachée and Artistic Director of the Festival We would like to take this opportunity to say merci to our valued Festival partners! TO ALL NATIONAL AND LOCAL SPONSORS: without your financial and in-kind support the Festival would not be possible.

TESTIMONIALS EMAIL

FACEBOOK

As a long-time supporter of the French Film Festival (I will have seen 24 films by the end of the festival), I would like to congratulate you on the wonderful selection, as always.

Maria Swell Thank you merci for a wonderful opening night at the Astor. Great music, food, wine, atmosphere and the film was so good too. Thanks for the hard work and we all got a ‘buzz’ out of the night.

The new selection of TV to Big Screen has been a huge success for us and for many of our friends. I would like to say that “A Perfect Man” was the standout hit film for me and clearly for everyone else in the cinema the night I saw it. No one left the cinema prematurely as the credits rolled with many still sitting there at the very end discussing what they had just seen! Very unusual to see that and clearly a vote of confidence in that gripping and exciting film. Regards Sally M

FRENCH DISTRIBUTORS: 100% Distribution, BAC Films Distribution, Federation Entertainment, Gaumont, Kinology, , Nocturnes Productions, SND groupe M6, Studiocanal, TF1 International, The Festifval Agency, Versatile, Wild Bunch EXHIBITION PARTNER PALACE CINEMAS: Antonio Zeccola, Benjamin Zeccola, Elysia Zeccola Hill, Antony Zeccola, Stephanie Zeccola, Genevieve Kelly, Paulette Arvizu, Kim Petalas, Gina Rubiano, Ingrid van den Berghe, Lucy Gibson, Georgina Stegman, Charley Greaves, Kimberley Allan, Renato Fonti, Karen Karpinski, Joel Anderson and Yolanda Sulser

Frank Espana Good line up of films this year. Looking forward to Contempt on the big screen

Hello Alliance Francaise! Thank you so for a wonderful festival of French Films for 2016! I saw 25 films and my husband saw 32. We loved most of the films we saw and we are sorry we weren’t able to see all them. We were pleased to see encore screenings offered this year. Films such as ‘ First Growth ‘, ‘ Papa et Maman’, ‘ Chic’ and ‘A Perfect Man’ played to full cinemas and were very enjoyable films.

TWITTER @TJMarksmanSerpo: #MicrobeandGasoline is #MichelGondry’s best since The Science of Sleep… @AFFFF2016

Thank you again for a great festival. I’m sorry it’s almost over. Ros M.

UNIFRANCE FILMS AUSTRALIAN DISTRIBUTORS: Curious Film, Entertainment One, Hi Gloss Entertainment, Icon Film, Madman Entertainment, Palace Films, Potential Films, Rialto Distribution, Sharmill Films, StudioCanal, Transmission Films, Umbrella Entertainment, Vendetta Films

Irene Perry Loving the movies. Another today- Rosalie Blum

Bonjour, I am taking the time to congratulate you on the fantastic, user friendly website for the Alliance Francaise Festival this year. In the past, I have struggled on the website, often mixing up Melbourne and Sydney dates or venues. This year it is superb and will result in my attendance at more films. Bien fait, Miriam

@matthewminas: Thank you @astor_theatre & @AFFFF2016 for a great night out with Jean Luc Godard’s ‘Contempt’! #AFFrenchFilmFestival

@dickiegee: The delights of the French Film Festival continues. The Perfect Man may be my favourite @AFFFF2016

@interalia: Watched Un Peu, Beaucoup, Aveuglément tonight. Have now seen 5 films from the @AFFFF2016. My record is 7, maybe I can break it this year!

FESTIVAL PARTNER EXHIBITORS: John Kelly, Paul Dravet, Rachell Baker, Robert Love, Michelle Kotevski, Elizabeth L Kleinberg, Kiersten Fishburn, Nikki Akbar and Melinda Scott SPECIAL THANKS to Festival Patrons David Stratton, George Miller, Benjamin Winspear, Marta Dusseldorp and Raphaël Millet and to Sébastien Donnadieu, FATS Digital, Big Words, Carbon8 and Patricia Noeppel Detmold

INSTAGRAM

Thanks to all Festival volunteers. GRAPHIC DESIGNER: Catherine Spinks

Desanka It was another superb festival. Merci à tous!

WEBSITE: Tip Top Web PUBLICITY: Annette Smith (Ned & Co), Angela Tolley, Neil Ward, Felipe Benado and Adriana Bergovich

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Chaperon_rouge7 I saw this movie with the free movie pass I won at your competition! What an absolute treat to see such a beautiful performance from Patrick Bruel.

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A L’ANNÉE PROCHAINE SEE YOU IN 2017

CONTACT MORGANE BLONDEL NATIONAL FESTIVAL MANAGER ALLIANCE FRANÇAISE DE SYDNEY 257 CLARENCE ST, SYDNEY NSW 2200 E: MORGANEB@AFSYDNEY.COM.AU T: (02) 9292 5741 M: 0405 766 503

2016 Alliance française French Film Festival Report  

2016 Alliance française French Film Festival in Australia - Report - 168,017 cinema seats filled - 9 week duration - 48 films - 20 cinemas...

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