Berthoud Family Church
PROJECT BOOK STYLE GUIDE
Table of Contents Background Introduction History
Development Mood board Sketches Infographic
9 10 11
Campaign Overview Web pages Ad campaign Church sign Swag Stationary
19 20 21 22 23 24
Research Research Competition Mood
7 8 9
Style Guide Fonts Logo usage Coordination Correct Usage Incorrect Usage
13 14 15 16 17
A re-branding of Berthoud Family Church to build awareness of the church in the local area. As a place where friends gather in worship.
History Pastors Bruce and Marianne Connover founded Outreach Ministries in Berthoud. As member of the Rhema family, Outreach Ministries served the Berthoud area until 2008. Moving to Nations way the church changed its name to Berthoud Family Church to better identify itself and serve the local community. The name Berthoud Family Church was chosen to tie its roots into its hometown of Berthoud Colorado the word â€œFamilyâ€? was incorporated into the name because that is what the church is a family of believers. As God is the Father and Jesus the son we are all called to be sons and daughters part of the body of with Christ at the head
With strong core membership,Sunday Service video feed, a licensed day care, and plenty of room for growth Berthoud Family Church is poised to take a larger role in the community
The church believes it has a duty to serve the community. In so doing it has built a friendship between members and the community. From the youth group to the day care, events are often planned for the community to both get to know God and the church as both a friend and savior.
Competition also comes by way of the NFL and other Sunday sports.
Resurrection Fellowship The largest single church in the area offering services ranging from private schooling to ministry it is the largest competitor for members
Several options were explored to find the right “mood” for the campaign. While elements from each can be found in the final design, the primary mood “friends and family” best exemplifies the direction we wished to proceed in.
Sketches Different logo concepts were tried before settling on the final design
Infographic The infographic gave a mirror back to where the project started and a looking glass to focus on where it was going. Pieces were aligned and adjusted and decisions were finalized to reach the objectives.
Thatâ€™s all good but how do we use this
Style Guide FONTS
Helvetica Neue Regular
Helvetica Neue medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Helvetica Neue Bold italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Harrington AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvwXxYyZz1234567890 The preferred font is Helvetica Neue regular for day to day use. Offering Envelopes are in Helvectica Neue Bold Harrington is used to design the logo
Image Usage Use the black and white logo when the color version may not provide good contrast. The orange green and black backgrounds are shown with the correct logo being used. The purple background should have the black an white version of the logo instead of the green.
NO Notice the logo is placed on the concrete sidewalk in this image.
Using the lower case letter h to define the amount of clear space around the logo.
Logo Usage Logo in black and white Color version of logo
Colors which give a good contrast to the logo may be used. Backgrounds with multiple patterns should be avoided or a solid color space used to present the logo.
Logo Usage Colors Colors Hex
255,255 249 0,0,2,0
Colors were chosen for their biblical meaning
The logo is key Do not skew or stretch Do not add effects Do not change colors Do not substitute fonts
Campaign The church already has everything it needs to achieve the goals of the campaign. The key is coordination, information and dedication. During the research it was discovered that one of the issues was a lack of identification and seperation between departments. A letter from the day care looked the same as one from the main church and the youth group was often clumped together with both.
Campaign The church websites have been redesigned following the friendlier feel. Brighter and color coordinated by department the new pages are easier to navigate
Campaign The keys of this campaign is increasing awareness of the church. An ad campaign using benches and bus kiosks has been developed for this purpose. Located at key points around the community, the campaign reaches people of all ages across the community for a fraction of the cost of traditional billboards and can be targeted to reach different neighborhoods, shopping centers and other locations with ease.
The new church sign serves to both identify and inform. Signage is one of the easiest ways to develop a sense of belonging, permanance and purpose.
Campaign Pieces such as the keychain and water bottles shown here have been created to increase awareness of the church. These are given away during church events.
Campaign The final piece New stationary for each department. (Main Church shown) Color coordinated consisting of letterhead(s), folderâ€™s and envelopes. This completes and unifies the brand experience.
References Many sources of information were utilized in this campaign. Discussions with the senior pastors. Opinion polls conducted at Berthoud Family Church and conversations with various town members helped form the goals of this campaign. Opinions were gathered and the direction set. In addition the following were key in this presentation. Berthoud Family Church. (2010). Our Beliefs. Retrieved 7 11, 2012, from http:// www.berthoudfamilychurch.org/ourbeliefs.htm Conover, P. B. (2010). ourbeliefs.html. Retrieved 7 11, 2012, from Berthoudfamilychurch.org: http:// www.berthoudfamilychurch.org/ourbeliefs.htm Everywhere. (2012, 3 1). worship the living god. Retrieved 7 13, 2012, from stock.xchng: http:// www.sxc.hu/photo/1381608 Resurrection Fellowship. (2011). Resurrection Fellowship. Retrieved 7 12, 2012, from Vimeo.com: http://wimeo.com/rezchurch Sportsmediamasters. (2012). scores, standings, power ranking & current odds. Retrieved 7 13, 2012, from http://sportsmediamasters.com/scores-standings-power-ranking-curremt-news/nfl-logo/ http://www.berthoudfamilychurch.org/apps/photos/photo?photoid=82733826 Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(136)>. Sharefaith complete ministry solutions. (2012). Larimer County Churches. Retrieved 7 8, 2012, from http://www.faithclipart.com/guide/church-directory/colorado/larimer-county/index.html