Page 1

Berthoud Family Church

PROJECT BOOK STYLE GUIDE


Table of Contents Background Introduction History

Research 2 3

Style Guide

Development Mood board Sketches Infographic

Research 7 Competition 8 Mood 9

10 11

Assets Color coordination Web pages Signs and ads Swag Stationary

Fonts Image Coordination Correct Usage Incorrect Usage

13 14 15 15 15


Introduction

A re-branding of Berthoud Family Church build awareness of the church in the local area.


History Pastors Bruce and Marianne Connover founded Outreach Ministries in Berthoud. As member of the Rhema family, Outreach Ministries served the Berthoud area until 2008. Moving to Nations way the church changed its name to Berthoud Family Church to better identify itself and serve the local community. The name Berthoud Family Church was chosen to tie its roots into its hometown of Berthoud Colorado the word “Family� was incorporated into the name because that is what the church is a family of believers. As God is the Father and Jesus the son we are all called to be sons and daughters part of the body of with Christ at the head


Research

With strong core membership,Sunday Service video feed, a licensed day care, and plenty of room for growth Berthoud Family Church is poised to take a larger role in the community

Revolution Youth has the ability to attract new younger members


Research Competition

Resurrection Fellowship The largest single church in the area offering services ranging from private schooling to ministry it is the largest competitor for members

Competition also comes by way of the NFL and other Sunday sports.


Mood Several options were explored to find the right “mood” for the campaign. While elements from each can be found in the final design, the primary mood “friends and family” best exemplifies the direction we wished to proceed in.


Sketches Different logo concepts were tried before settling on the final design


Infographic The infographic gave a mirror back to where the project started and a looking glass to focus on where it was going. Pieces were aligned and adjusted and decisions were finalized to reach the objectives.


That’s all good but how do we use this


Style Guide FONTS

Helvetica Neue Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Helvetica Neue medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Helvetica Neue Bold italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Harrington AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvwXxYyZz1234567890 The preferred font is Helvetica Neue regular for day to day use. Offering Envelopes are in Helvectica Neue Bold Harrington is used to design the logo

4


Image Usage Use the black and white logo when the color version may not provide good contrast. The orange green and black backgrounds are shown with the correct logo being used. The purple background should have the black an white version of the logo instead of the green.

NO Notice the logo is placed on the concrete sidewalk in this image.

5


Coordination h

Using the lower case letter h to define the amount of clear space around the logo.

h

h h

6


Logo Usage Logo

is either in full color or Black and White with or without tagline as space permits

Colors Colors Hex

Misuse RGB

CMYK

467bb9

70,123 185

85,44,3,0

010101

1,1 1

0,0,0,100

974e9e

151,78 158

36,82,0,0

00a850

0,168 0

100,0,100,0

241,87 53

0,79,83,0

BFC

The logo is key Do not skew or stretch 255,255 fffff9 249 0,0,2,0 Do not add effects Do not change colors Colors which give a good contrast to Do not substitute fonts Textures Colors Backgrounds

f15735

the logo may be used. Backgrounds with multiple patterns should be avoided or a solid color space used to present the logo.

7


I see


Campaign The church already has everything it needs to achieve the goals of the campaign. The key is coordination, information and dedication. During the research it was confirmed the problem facing the church a glaring lack of coordination among different elements. Pieces have been designed and a color system developed to achieve cohesion.

The website was redesigned to provide a friendlier feel


Campaign Getting the word out was the next order of business. An advertising campaign was created to reach the community

The church sign was developed with enough area for announcements from all three divisions it serves to both notify the public of the church and also to inform


Campaign Souvenir pieces have been created for events.


Campaign The final piece New stationary for each department. (Main Church shown) Color coordinated consisting of letterhead(s), folder, envelope. This completes and unifies the brand experience.


References Many sources of information were utilized in this campaign. Discussions with the senior pastors. Opinion polls conducted at Berthoud Family Church and conversations with various town members helped form the goals of this campaign. Opinions were gathered and the direction set. In addition the following were key in this presentation. Berthoud Family Church. (2010). Our Beliefs. Retrieved 7 11, 2012, from http:// www.berthoudfamilychurch.org/ourbeliefs.htm Conover, P. B. (2010). ourbeliefs.html. Retrieved 7 11, 2012, from Berthoudfamilychurch.org: http:// www.berthoudfamilychurch.org/ourbeliefs.htm Everywhere. (2012, 3 1). worship the living god. Retrieved 7 13, 2012, from stock.xchng: http:// www.sxc.hu/photo/1381608 Resurrection Fellowship. (2011). Resurrection Fellowship. Retrieved 7 12, 2012, from Vimeo.com: http://wimeo.com/rezchurch Sportsmediamasters. (2012). scores, standings, power ranking & current odds. Retrieved 7 13, 2012, from http://sportsmediamasters.com/scores-standings-power-ranking-curremt-news/nfl-logo/ http://www.berthoudfamilychurch.org/apps/photos/photo?photoid=82733826 Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(136)>. Sharefaith complete ministry solutions. (2012). Larimer County Churches. Retrieved 7 8, 2012, from http://www.faithclipart.com/guide/church-directory/colorado/larimer-county/index.html


Ryanv 10 2 1  
Read more
Read more
Similar to
Popular now
Just for you