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Berthoud Family Church

PROJECT BOOK STYLE GUIDE


Table of Contents Background Introduction History

Development Mood board Sketches Infographic

Assets Color coordination Web pages Signs and ads Swag Stationary

Research Competition Research

Style Guide Fonts Image Coordination Correct Usage Incorrect Usage

4 5 6 7 7


Style Guide FONTS

Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold italic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Harrington AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 The preferred font is Helvetica Neue regular for day to day use. Offering Envelopes are in Helvectica Neue Bold

Harrington is used to design the logo 4


Image Usage Use the black and white logo when the color version may not provide good contrast. The orange green and black backgrounds are shown with the correct logo being used. The purple background should have the black an white version of the logo instead of the green.

NO

Notice the logo is placed on the concrete sidewalk in this image. 5


Coordination h

Using the lower case letter h to define the amount of clear space around the logo.

h

h h

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Logo Usage Colors Colors Hex

Logo is either in full color or Black and White with or without tag-line as space permits Textures Colors Backgrounds Colors which give a good contrast to the logo may be used. Backgrounds with multiple patterns should be avoided or a solid color space used to present the logo.

Misuse RGB

CMYK

467bb9

70,123 185

85,44,3,0

010101

1,1 1

0,0,0,100

974e9e

151,78 158

36,82,0,0

00a850

0,168 0

100,0,100,0

f15735

241,87 53

0,79,83,0

fffff9

255,255 249 0,0,2,0

BFC

The logo is key Do not skew or stretch Do not add effects Do not change colors Do not substitute fonts

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Ryanv 10 1 1 final  
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