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Berthoud Family Church Brand Book and Style Guide


Table of Contents Background Introduction History

1 2

Research Competition SWOT Analysis Brand Development

Development Mood board Sketches Concepts

Style Guide pg 3-4 Fonts Imgary Logos Textures Correct Usage Incorrect Usage


Style Guide

Colors Hex

FONTS

Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue medium AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 Helvetica Neue Bold itialic

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890

Misuse

Colors

Logo Usage

Logo is either in full color or Black and White with or without tagline as space permits

Harrington

RGB

CMYK

467bb9

70,123 185

85,44,3,0

010101

1,1 1

0,0,0,100

974e9e

151,78 158

36,82,0,0

00a850

0,168 0

100,0,100,0

f15735

241,87 53

0,79,83,0

fffff9

255,255 249 0,0,2,0

BFC

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 The prefered font is Helvetica Neue regular for day to day use. Offering Envelopes are in Hevetica Neue Bold

The logo is key Do not skew or streach Do not add effects Do not change colors Do not substitute fonts

Harrington is used to design the logo

Colors and Textures may be used provided the logo is displayed clearly. On busy photos Use the BW Version.

For colors and patterns Maintain The logo visual appeal



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