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Research Report on China's Brew


Summary: In China, the brewing industry is divided into several categories such as liquor, beer, rice wine, wine and other alcoholic drinks, according to raw materials and brewing methods. Each category also includes many different varieties, and different products and usages are divided accordingly. Various alcoholic drinks are generally distinguished in line with alcohol contents, sugar contents, brewing technics, etc. In the light of different characteristics, the applications also vary in daily life, which can adapt to needs of different groups. Liquor manufacturing mainly uses grain as the raw material, and it is a particular brewing industry of China. The scale of liquor industry is the largest in China's alcoholic drinks. In 2011, the consumption of China's liquor industry continuously maintained the rapid growth, and the sales revenue was CNY 374.667 billion, with an increase of 40.25 % YOY. Beer manufacturing, with malt as the major raw material, was introduced to China in the early 20th century. The output of China's beer manufacturing ranks the first worldwide for years, with tremendous scale and export volume of products. In 2011, the sales revenue of China's beer industry was CNY 158.936 billion, with an increase of 22.89 %YOY.


Table of Contents: 1 Basic Situation of China's Brewing Industry 1.1 Definition and Classification 1.2 Major Products of Brewing Industry 1.3 Status of Brewing Industry in China's Economy 1.3.1 Scale of China's Brewing Industry 1.3.2 Proportion in GDP 2 Development Environment of China's Brewing Industry, 2011-2013 2.1 Economic Environment 2.1.1 China's Economy 2.1.2 Global Economy 2.2 Industrial Policy Environment 2.2.1 Policy Overview 2.2.2 Analysis on Key Policies 3 Development of China's Brewing Industry, 2011-2013 3.1 Supply 3.1.1 Production 3.1.2 Supply Structure


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