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OWNED & OPERATED INTERNATIONAL PRESS COVERAGE


Contents Social Media Brazil Italy Russia


SOCIAL MEDIA


BRAZIL Twitter – Various Press Outlets


BRAZIL


BRAZIL “MTV Brazil will open channel as Pay TV” TVS do RJ 14 June 2013


BRAZIL “MTV Brazil Heads to Viacom Intl.” Variety 29 July 2013 This is a positive article promoting the change of MTV Brazil now being owned and operated by VIMN.


BRAZIL “Viacom Moves MTV Brazil to Pay TV” The Hollywood Reporter 29 July 2013 This is a positive article promoting the change of MTV Brazil now being owned and operated by VIMN.


BRAZIL “Viacom launches MTV in pay TV for Brazil” Primer Plano News 29 July 2013


BRAZIL “Viacom launches MTV in pay TV for Brazil” Prensario Internacional 29 July 2013


BRAZIL “MTV pay television in October” Todo TV News 29 July 2013


BRAZIL “In a statement, Viacom MTV confirms that Brazil will be launched in October” NaTelinha 29 July 2013


BRAZIL “MTV comes to Brazil” Multi Press 29 July 2013


BRAZIL “MTV raises up to pay TV to attract ‘Millennial Generation’” Folha de S.Paulo 29 July 2013


BRAZIL “Company confirms the relaunch of MTV Brazil” O Dia Televisao 29 July 2013


BRAZIL “Official: MTV will be transferred to pay TV in October” Terra 29 July 2013


BRAZIL “MTV transfers to pay TV” Agora Sao Paulo

29 July 2013


BRAZIL “Viacom takes on MTV starting in October” Tela Viva

29 July 2013


BRAZIL “Viacom officially confirms it will take over MTV starting in October” Rolling Stone

29 July 2013


BRAZIL “Viacom takes on MTV Brazil, broadcaster turns pay channel and gain new programming” Papel Pop

29 July 2013


BRAZIL “MTV goes to pay TV in October - April returns the channel to Viacom” Blue Bus 29 July 2013


BRAZIL “Viacom MTV Brazil relaunches in pay TV” TV Magazine 29 July 2013


BRAZIL “Viacom confirms the relaunch of MTV Brazil. Channel that is on the air comes to a close on September 30” Na TV 29 July 2013


BRAZIL “MTV will become a closed channel in October, says newspaper” Hoje 29 July 2013


BRAZIL “After the threat of your order, MTV Brazil will be re-launched in October” Jornal do Brasil 29 July 2013


BRAZIL “James Worcman will be the new vice president of MTV Brazil” Ofuxico 29 July 2013


BRAZIL “MTV will be reissued as a pay channel in Brazil” Omelete 29 July 2013


BRAZIL “MTV added to Brazil pay TV” C21 Media 30 July 2013 This is a positive article promoting the change of MTV Brazil now being owned and operated by VIMN.


BRAZIL “MTV goes pay in Brazil after VIMN dissolves free TV licence” TBI Vision 30 July 2013


BRAZIL “Viacom International Media Networks launches MTV in Brazil” Senal Internacional 30 July 2013


BRAZIL “Sofia Ioannou of VIMN: MTV debuts in the pay TV market in Brazil in October” Produ 30 July 2013


BRAZIL “Viacom International Media Networks launches MTV in Brazil” Dossier 30 July 2013


BRAZIL “Brazil: Viacom launches MTV as pay TV” Total Medios 30 July 2013


BRAZIL “VIMN launches MTV as pay TV in Brazil” TV Latina 29 July 2013


BRAZIL “MTV migrates to pay TV” Estado de S. Paulo 30 July 2013


BRAZIL “A new MTV” O Globo 30 July 2013


BRAZIL “MTV says goodbye to TV with special open” Diario de S. Paulo 30 July 2013


BRAZIL “MTV programming changes sign and closes in October” Jornal Destak 30 July 2013


BRAZIL “MTV migrates to pay TV” Yahoo Financas 30 July 2013


BRAZIL “MTV migrates to pay TV” Portal Exame 30 July 2013


BRAZIL “Husband of Carolina Dieckmann, James Worcman will be vice president of the new MTV Brazil” Area VIP 30 July 2013


BRAZIL “MTV says goodbye to TV with special opening” Portal Exame 30 July 2013


BRAZIL “MTV closed sign” Observatorio da Imprensa 30 July 2013


ITALY


ITALY “Telecom Italia Spa: Telecom Italia Media and Viacom sign agreement for the sale of MTV Italia� 4-traders 4 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “MTV Italy purchased by Viacom International Media� International Venture Capital Post 4 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “Telecom Italia Media sells MTV Italia� Total Telecom 4 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “Telecom and H3G didn’t reach an agreement. MTV is now 100% Viacom” La Reppublica 4 July 2013


ITALY “Telecom Italia ‘sells’ MTV stake to Viacom” Advanced Television 4 July 2013


ITALY “TI Media sells MTV to Viacom for 10 million Euro. TI Media skyrockets at the stock exchange” Milano Finanza 4 July 2013


ITALY “TI Media sells MTV to Viacom” Italia Oggi 4 July 2013


ITALY “MTV Italy goes to Viacom, TI Media sells 51% of MTV for 10 million Euro” Pubblicita Italia 4 July 2013


ITALY “TI Media and Viacom reached a deal for MTV Italy’s sale” Spot and Web 4 July 2013


ITALY “Telecom sells its MTV Italy 51% shares to Viacom” Brand News 4 July 2013


ITALY “MTV Italy is 100% Viacom who has bought the remaining 51%” Prima Online 4 July 2013


ITALY “TI Media sells 51% of MTV to Viacom” Prima Online 4 July 2013


ITALY “TI Media sold 51% of MTV to Viacom” Ansa 4 July 2013


ITALY “TI Media sells MTV for 10 million Euro, the “all music” channel goes to Viacom” AGI 4 July 2013


ITALY “MTV changes its owner, TI Media sells majority stake to Viacom” Il Sole 24 Ore 4 July 2013


ITALY “Telecom sells MTV Italy to Viacom” La Stampa 4 July 2013


ITALY “TI Media sells MTV for 10 million Euro. The network becomes 100% Viacom” La Repubblica 4 July 2013


ITALY “TI Media sells 51% of MTV Italy to Viacom for 10 million Euro and passes over 9.7 million Euro of financial incomes� Corriere della Sera 4 July 2013


ITALY “TI Media sells MTV to US based Viacom” Il Giornale 4 July 2013


ITALY “TI Media sells 51% of MTV for 9.7 million Euro to Viacom” L’Unita 4 July 2013


ITALY “TI Media sells MTV for 10 million Euro. The network is 100% Viacom” Il Messaggero 4 July 2013


ITALY “Viacom takes full control of MTV Italia after buying Telecom Italia stake� Digital TV 5 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “Viacom Picks Up The Remaining Stake In MTV Italia” Trefis 5 July 2013


ITALY “Telecom and 3 Italy closed negotiations. MTV goes to Viacom” Il Messaggero 5 July 2013


ITALY “Telecom sells MTV and closes negotiations with 3 Italy. Viacom buys the remaining 51% of the channel for 10 million Euro� Libero 5 July 2013


ITALY “Telecom stops negotiations with 3 Italy. TI Media sells MTV to Viacom for 10 million Euro and skyrockets at the stock exchange� Nazione Carlino Giorno 5 July 2013


ITALY “Telecom’s TV business lost the last channel” Il Fatto Quotidiano 5 July 2013


ITALY “Telecom – H3G: stop negotiations” Il Fatto Quotidiano 5 July 2013


ITALY “MTV is now 100% Viacom� La Gazzetta dello Sport 5 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “TI Media, 51% of MTV goes to Viacom for 10 million Euro” Reuters Italia 5 July 2013


ITALY “TI Media / MTV Italy goes to Viacom, the company buys remaing 51%� TM News 5 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


ITALY “Telecom and 3 Italy didn’t reach an agreement. TI Media sells 51% of MTV to Viacom for 10 million Euro” Il Sole 24 Ore 5 July 2013


ITALY “Telecom Italia closed the negotiation with H3G. MTV goes to Viacom. TI Media skyrockets at the stock exchange” Corriere della Sera 5 July 2013


ITALY “Telecom – 3 Italy: stop negotiations. MTV’s sale to Viacom successfully completed” La Stampa 5 July 2013


ITALY “Viacom now owns 100% of MTV Italy; TI Media focuses on broadcast business. The company run by Raffaele Annecchino operates 7 channels from today� Daily Media 5 July 2013


ITALY “TI Media sells MTV: The Company sells MTV’s 51% and keeps the broadcast/multiplex business. Price close to 10 million Euro, but TI Media waives financial receivables” Italia Oggi 5 July 2013


ITALY “MTV Italy goes to Viacom: TI Media sells 51% of MTV for 10 million Euro” Pubblicita Italia Today 5 July 2013


ITALY “TI Media and Viacom reached an agreement regarding MTV Italy’s sale” Pubblico Today 5 July 2013


ITALY “Telecom closed negotiating with 3 Italy. TI Media sold MTV Italy for 10 million Euro” Il Giornale 5 July 2013


ITALY “Viacom to Raise Stake in MTV Italia – Analyst Blog” Nasdaq 8 July 2013 This is a positive article promoting the change of MTV Italia now being owned and operated by VIMN.


RUSSIA


RUSSIA “New Old MTV” Vedomosti 30 May 2013 This is a positive article promoting the change of MTV Russia now being owned and operated by VIMN.

Having existed for 15 years in Russia, MTV will disappear from the air on Saturday. A new Viacom-operated paid MTV will be launched in autumn On Friday night, MTV will be replaced by a new Profmedia channel called Pyatnitsa (Friday). But MTV won’t disappear from Russia; from October 1 a revamped channel will be launched on cable and satellite, according to Elena Balmont, general manager of the Russian division of Viacom International Media Networks (VIMN, manages the MTV brand). MTV went on air in Russia in 1992, with Profmedia operating it under license from VIMN. Terrestrial MTV was one of the top 20 most popular channels in the country, according to TNS figures. Profmedia decided to part ways with MTV last year; over the last few years the market share of MTV, content for which is provided under licensing agreement, has fallen. Viacom vouches that it parted ways with Profmedia “by mutual agreement”. “We enjoyed many years of fruitful cooperation with Profmedia,” said David Lynn, Managing Director and EVP at VIMN UK, “and now we are pleased that from June 1 Russian MTV will be fully owned and operated by our company.” VIMN already manages 10 paid channels in Russia, including Paramount Comedy, Nickelodeon and four MTV-branded music channels (MTV Hits, MTV Rocks, MTV Dance and MTV Live HD). The company doesn’t disclose its financial figures for Russia but Lynn said our country is a priority market for Viacom. The new MTV will be radically different from what Profmedia did, Balmont said: in recent years Viacom’s Russian partner barely used shows from VIMN’s library and Russian viewers didn’t see the most popular shows from global MTV. “Quality Western content virtually disappeared from Russian channels, while our research shows that 90% of our viewers in the 18 – 34 age group like watching American programs and series,” she said. “We will offer them a very good selection.” VIMN strongly disagrees with Profmedia’s position that people have stopped watching music videos on television. MTV with its


music reviews and programs is in greater demand now that it ever has been because it helps young people better navigate the ocean of new songs and albums released everyday, said Kerry Taylor, SVP and Managing Director at MTV UK. Aside from new shows from global MTV and the local versions, the channel will return old hits like Pimp My Ride and Punk’d with Ashton Kutcher that have long been “familiar and loved” by viewers in our country, Balmont said. She said VIMN decided not to launch the flagship MTV channel immediately after it disappears from the air in summer, because the channel’s main audience is young people, who watch less TV in this period. Promotion of the channel will begin in summer with a new MTV site featuring teasers and episodes of shows on the new channel, which will also be shared on social networks. At the same time the channel will also run a search across the country for a new host and face of MTV. “In September we’ll launch a full-scale advertising campaign,” Balmont said. VIMN is now negotiating with major cable, satellite and mobile operators about including MTV in their basic channel packages, she said. In a few years, Balmont expects MTV to be one of the top 20 most popular paid channels in the country. She refused to disclose how much is being spent on the channel re-launch. The operators polled by Vedomosti confirmed they are in talks with MTV and noted no final agreement has yet been reached. Falling market share According to TNS data, the terrestrial MTV channel was one of the top 20 most popular channels in the country. In recent years its share of its target audience (ages 14 – 34) fell slightly, from 1.8% in 2010 to 1.6% this year (figures for January – November in Russia).


RUSSIA “Viacom to relaunch MTV Russia as former partners debut new channels� Digital TV Europe 30 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “MTV resurrects in Russia� Broadband TV News 30 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “MTV returns to Russia� C21 Media 30 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “VIMN relaunches MTV Russia” Real Screen 30 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “MTV Russia to Relaunch in October� The Hollywood Reporter 30 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “TV channel "MTV Russia" will be broadcast via satellite and cable networks” Interfax.ru 30 May 2013


RUSSIA “TV channel "MTV Russia" will be broadcast via satellite and cable networks” Gosnews.ru 30 May 2013


RUSSIA “TV channel "MTV Russia" will be broadcast via satellite and cable networks” DenTV.ru 30 May 2013


RUSSIA “MTV RUSSIA will begin broadcasting by satellite in the fall” Ria.ru 30 May 2013


RUSSIA “MTV RUSSIA will begin broadcasting by satellite in the fall” Newizu.ru 30 May 2013


RUSSIA “MTV Russia will be back on air” Advertology.ru 30 May 2013


RUSSIA “MTV Russia will be back on air” Mediasat.net.ua 30 May 2013


RUSSIA “MTV Russia will be back on air” Mediaprofi.org 30 May 2013


RUSSIA “MTV Russia will be back on air” Tasstelecom.ru 30 May 2013


RUSSIA “MTV Russia will be back on air” Lenta.ru 30 May 2013


RUSSIA “MTV Russia will be back on air” Broadcasting.ru 30 May 2013


RUSSIA “Viacom has decided that you cannot just go and kill MTV” Cableman.ru 30 May 2013


RUSSIA “MTV Renews Channel Broadcasting in Russia in Autumn” KM.ru 30 May 2013


RUSSIA “New MTV Russia Due to Launch in October” The Moscow Times 31 May 2013 This is a positive article about the re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Kp.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Neograd-nsk.ru 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Telegraf.com.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Aif.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Ru.Golos.ua 31 May 2013


RUSSIA “Tutta Larsen: Music Television is not dead - he was killed� Trud.ru 31 May 2013 This is an interview with Russian music star Tutta Larsen commenting about the closure and re-launch of a new MTV in Russia under Viacom International Media Networks.


RUSSIA “MTV RUSSIA will begin broadcasting by satellite in the fall” Shoowbiz.ru 31 May 2013


RUSSIA “MTV Russia will be back on air” News.sibsosedi.ru 31 May 2013


RUSSIA “MTV Russia will be back on air” OnAir.ru 31 May 2013


RUSSIA “MTV Russia will be back on air” Ngs55.ru 31 May 2013


RUSSIA “MTV Russia will be back on air” Kubantv.ru 31 May 2013


RUSSIA “TV channel MTV Ukraine closes” Finance.obozrevatel.com 31 May 2013


RUSSIA “MTV Renews Channel Broadcasting in Russia in Autumn” PrimaMedia.ru 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Glavnoe.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Economica.com.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Rbc.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Berdyansk.biz 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” MMR.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Isvestia.kiev.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Novosti.dn.ua 31 May 2013


RUSSIA “Ukraine stops broadcasting youth channel MTV Ukraine” Glavcom.ua 31 May 2013


RUSSIA “U Makes Friends With MTV: Former Competitors Agree On Partnership” RBC Daily 24 June 2013 This is a positive article about the acquisition of Russia’s U channel used to broadcast MTV under VIMN. U Makes Friends With MTV: Former Competitors Agree On Partnership – RBC http://www.rbcdaily.ru/media/562949987517132 Now the female viewers of the TV channel U (formerly Muz-TV) will be able to watch 100 hours of broadcast content provided by MTV (owned by Viacom). The 2-year partnership deal was struck by Elena Balmont, head of Viacom’s Russian office, and Ruben Oganesyan, general director of U. The projects acquired include documentaries and series not previously shown on Russian MTV. MTV went off the air on June 1 and was replaced on the frequency by Pyatnitsa. The brand owner Viacom International Media Networks (VIMN) received a number of proposals from terrestrial TV channels about partnership and the provision of MTV-produced content and programs. According to Elena Balmont, general director of the Russian office of VIMN, the TV channel’s content was licenses by Profmedia and not available for other channels. “We simply didn’t have the right to sell MTV programs and shows,” she said. The role of partner was bestowed on an old Russian MTV competitor, the former Muz-TV, which now broadcasts as U, an entertainment channel for young women. “We chose this channel because our audiences overlap well. The young girls that watch U are undoubtedly part of MTV’s audience,” Balmont explained. The new MTV will take to the airwaves in October this year. Ruben Oganesyan, general director of U, thinks MTV programs will be interesting for the channel’s target audience of females aged 11 – 34. “MTV makes a quality product that’s interesting for girls and is attractive in terms of the concept behind our channel,” Oganesyan said. A branded MTV block will air on U this week. The first program viewers will see is True Life, a social project that used to go out on the old MTV. “On U, you’ll see new reality documentary premieres. The project will start on June 25,” Oganesyan said.


Elena Balmont said U acquired a number of entertainment shows, series and documentaries produced by global MTV. These include the dram-com Underemployed about the lives of American graduates and the reality series 16 & Pregnant about the problems and frustrations of pregnant teenagers. The programs acquired also include the documentary series I Used to Be Fat about how overweight people overcome emotional and physical challenges to lose weight. “I think our audience will appreciate this content,” said Oganesyan. Both parties refused to discuss the value of the partnership. But Elena Balmont added that Viacom invests $3 billion in content production each year. “This is certainly an indication of the quality of programs our partners pay for,” she added. Anastasia Nikiforova, general director of the agency PHD (part of the BBDO Group) thinks U’s partnership with the MTV brand and content could attract advertisers and make the channel more valuable because part of the MTV brand’s loyal audience will watch it. “It could be assumed that more people will watch the channel because of this partnership and that [advertising] blocks will be more full. MTV content had its loyal audience, which means there is potential to attract sponsor money and the advertising budgets of youth brands,” Nikiforova said. She noted that since U’s launch, in April – May 2013 advertising on the channel was primarily dominated by FMCG goods: foodstuffs, beauty and health products and perfumery products. “The biggest players on the channel are Mars Russia, Unilever and Mondelez International. They account for 19% of advertising spend on the channel,” she said. Video International (which sells advertising airtime on U) predicts positive results from the partnership. “As far as we know, U has a good package of content not only from MTV but also Nickelodeon and Viacom. It completely fits in with the concept of a channel for girls,” according to Corporate Communications Director Anton Charkin. He said it’s still too soon to talk about numbers, but if audience increases, additional advertising budgets will come with it. U’s broadcast concept was defined in April this year with the arrival of the new general director Ruben Oganesyan. Now the channel operates exclusively for girls, with the core of its 11 – 34 target audience being girls aged 16 – 25. Video International (sells advertising airtime on First Channel, REN TV, Fifth Channel, ProfMedia TV channels and U) estimates that 35% of TV advertising budgets is spent on females aged 11 – 34.


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