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BILLBOARD MAGAZINE OVERVIEW

This informative, entertaining and engaging magazine offers new and exciting expanded sections, including:

BILLBOARD MAGAZINE Now bigger, more beautiful, and more culturally expansive than ever before, Billboard magazine— the authority on all things music—is the only music publication that reaches a highly influential audience that sets pop culture trends. With a total readership of 48K*, the magazine is read with keen focus every week by the business leaders and power players who are driving the music business—and the culture— forward, including: • Chart-topping artists

Top Line, a must-read, front-of-book section covering the latest news on industry action, digital, touring, and more. Top Line includes My Day visits with top industry leaders; The Deal with behindthe-scenes scoop on late-breaking deals; Think Tank with exclusive insights from industry innovators; and a Q&A interview with an iconic leader answering the questions readers would love to ask. Backbeat offers news on the latest parties, places, and play with top artists, producers, and industry leaders sharing insights on where they go, what they do and what gear they use, in the studio, at home, and on the go.

• Powerful artist managers • Influential film & TV music executives • Top record label executives

An expanded and enhanced Music section, including studio news, reviews and what’s Happening Now.

• Award-winning songwriters • The hottest producers • Fortune 500 brand executives • Major promoters • Leading digital/mobile entertainment executives • Key venue operators • A-List agents

Redesigned to offer the music industry an even better way to provide music and culture news, Billboard magazine now leads and elevates the conversation among industry insiders, delivering news, analysis and essential business information in a visually sumptuous, weekly oversized glossy. It features expanded coverage, new features, original photography and stunning data-rich graphic charts.

CONTACT: TOMMY PAGE 212.493.4190 tommy.page@billboard.com

Charts, the measure of success in music, now bigger and better, with select song profiles, artist spotlights, Q&As, and detailed breakouts by airplay, digital and streaming. Coda, an informative, at-a-glance graphic trend report on the week’s biggest moves and movers.

For advertisers, the beautifully remastered Billboard magazine offers direct access to a particularly focused readership that’s setting the cultural agenda, starting trends, and moving the industry forward. *TouchPoint Research Reader Study, November 2012.

the best in music


BILLBOARD MAGAZINE CIRCULATION

Billboard magazine—the authority on all things music—is the only music publication that reaches a highly influential audience that sets pop culture trends. The magazine is read with keen focus every week by the business leaders and power players who are driving the music business—and the culture—forward. THE AUDIENCE:

College Graduates Post-Graduate Degree Senior/Upper Management Title

68% 25% 49%

71% of Billboard readers spend 30 minutes or more per week with Billboard media.* 60% of readers receive their copy of Billboard at home, an excellent environment for engaged, in-depth reading. 45% of readers save their copy of Billboard, keeping it close at hand to refer to throughout the year. Billboard readers are employed in a broad array of business segments, including: •P  ublishing/Rights •R  ecord Label •A  ttorney/Agent /Manager •A  dvertising/Marketing/PR • Internet /New Media •A  rtist •C  oncert Promoter/Producer •R  adio

AVERAGE HOUSEHOLD INCOME AVERAGE NET WORTH

$212K+ $1MM+

•M  usic Distribution • T V/Film • Journalism •R  etailer •V  enue Manager • F inance

ENGAGEMENT:

TOTAL READERSHIP

•B  rand Marketer

48k

•S  tudio/Cable *Billboard magazine, Billboard.biz, etc. Source: TouchPoint Research Reader Study, November 2012.

the best in music


2013 billboard Magazine PRODUCTION CALENDAR

cover date (SATURDAY)

on-sale date (SATURDAY)

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JAN 12

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No Issue JUL 20

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JUL 9 Continued on back >

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on-sale date (SATURDAY)

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NO ISSUE JAN 4

DEC 28

DEC 16

PRODUCTION CALENDAR

2013 billboard Magazine

cover date (SATURDAY)

the best in music


2013 ad specs mechanical requirements

2-page spread Gutter bleed: 211/8” x 125/8”

full page

Non-bleed: 101/16” x 125/8”

Full bleed: 22” x 133/4”

Full bleed: 111/8” x 133/4”

half page horizontal

97/8” x 61/8”

Trim: 213/4” x 131/2”

Trim: 10 7/8” x 131/2”

half page vertical

413/16” x 121/2”

quarter page

413/16” x 61/8”

the best in music


2013 ad specs mechanical requirements

ACCEPTABLE FILES All ads must be supplied as print ready PDF/X-1a:2001 files only. No other format will be accepted.

ACCEPTABLE SOFTWARE Adobe Acrobat PDF files.

ADOBE ACROBAT PDF FILES Files generated by Adobe Acrobat 4 through Acrobat 8 are supported.

PDF/X-1A:2001 FILE PREPARATION Adherence to the following guidelines in application file preparation will aid in successful file conversion: • Create ad layouts in a professional desktop publishing program such as Adobe InDesign or QuarkXPress. • Create one PDF/X-1a file per ad or ad page; spread ads may be submitted as a single file. • Orientation: Set native application files in portrait mode at 100% with no rotations. • Color: Define all colors as CMYK process. Unintended spot color and/or Pantone colors must be converted to CMYK process. RGB, LAB and ICC based colors are not allowed. Black and white images should be saved as single channel black only before placing them into the page. Nested grayscale or nested single channel black may become 4/c when printed. Delete any unused colors. • Images: Must be high resolution SWOP-compliant with a resolution of 300 DPI for CMYK. OPI selections should be turned off. Do not nest EPS files within other EPS files. Save images in TIFF or EPS format, with no embedded color management profiles. • Total area density for color images should not exceed SWOP standard of 300%. • All ads must be created to bleed specification with crops (printer marks) set at trim dimensions and placed outside the bleed area. Bleed must extend 1/8” beyond trim. Keep live matter a minimum of ¼” from trim edge. • T ype: Fonts must be embedded. Use Postscript Type 1, Open Type or TrueType fonts. Text containing thin lines, serifs or small lettering should be restricted to one color. Knockout type smaller than 10 points cannot be guaranteed perfect registration and is therefore not recommended. • Layers within the document file must be flattened. Opacity: all objects, artwork or effects in the document should be set at a maximum of 99% before flattening layers.

•D  irect export option out of Adobe InDesign CS3 or later and/or QuarkXPress 7.0 or later can be utilized as long as the PDF/X-1a:2001 setting is used.

AD SUBMISSIONS Submit PDF/X-1a:2001 advertising materials through the ad portal at: ads.billboard.com •C  reate a user account •S  elect “Submit A New Ad” •S  elect publication •S  elect ad parameters •C  omplete the job ticket and attach your PDF/X-1a:2001 file(s) and hit Upload File button •P  lease allow for file(s) to complete processing •R  eview and approve your submission •R  eceive an automated e-mail highlighting preflight results that will include a preview (low res) of your file and a preflight report • F ile naming: Publication abbreviation, issue date and ad name -Example: BB_0215_XYZLABEL.pdf -Do not exceed 20 characters in the naming convention

STORAGE OF PRINTED PDFs Advertisements running in Billboard will remain on file for one year.

AGENCY COMMISSIONS 15% of gross billing is allowed to recognized advertising agencies (on space, color and position charges only), provided account is paid within 30 days of invoice date and camera ready artwork is provided. Letterhead/ official insertion order required. NO CASH DISCOUNT. No advertising accepted from agencies acting solely as “agents” for their clients. Commission is NOT allowed on such charges as backing inserts, trimming, printing of inserts and all production functions performed by publisher.

PAPER Coated web groundwood PRINTING Printing by web offset BINDING METHOD Saddle stitched Billboard magazine is produced CTP

•G  eneration of acceptable PDF/X-1a:2001 files is done by the output of a Postscript file which is then distilled through Adobe Acrobat Distiller, using the PDF/X-1a setting to avoid font, transparency, and layering issues. It is recommended that the PDF file be certified PDF/X-1a:2001 using a PDF preflight utility such as Adobe Acrobat Professional (version 6 or higher) or Enfocus Pitstop.

CONTACT: rodger leonard 212.493.4229 rodger.leonard@billboard.com

the best in music


BILLBOARD.BIZ

The online extension of Billboard magazine, Billboard.biz is the essential digital community for the music business, media industry executives, and entertainment influencers, delivering the latest breaking news and analysis as well as an insider’s view of top releases, concerts and parties. In articles and commentary from Billboard’s ace staff reporters and guest columnists from all over the world, Billboard.biz features the latest news, analysis, and video on record labels, digital music, touring, management, publishing, branding, international, every genre and each sector of the music business. Plus, it serves as the exclusive online source for detailed chart information, such as producers, songwriters, record labels and RIAA certifications. Readers turn to the website for wall-to-wall coverage of awards shows (from the GRAMMYs® and the AMAs to the CMAs and beyond), conferences (from SXSW and MIDEM to NARM and many more) as well as Billboard’s own Touring, Latin and Film & TV conferences and all other events where the industry gathers. Now more informative and engaging than ever, Billboard.biz also offers:

MORNING FIX, a collection of everything that readers need to know, gathered every weekday by editors into a concise, insightful article and email blast, followed by Breaking News email blasts and tweets whenever big news hits the industry.

CONTACT: TOMMY PAGE 212.493.4190 tommy.page@billboard.com

EXECUTIVE TURNTABLE, the latest news on executive job moves throughout the industry. BACKBEAT, a lively combination of backstage and party reportage and photos coupled with industry gossip and late-breaking happenings – now made even more exciting and up-to-theminute with user-generated galleries. Through Instagram API integration, users who tag pictures #backbeat have their images considered for the site’s Backbeat galleries, making Billboard.biz the ideal place to see imagery directly from the music community. MAGAZINE SPECIALS, online versions of Billboard magazine’s industry specials such as the Power 100, 40 Under 40, Women in Music, Latin Power Player and more. INTERACTIVE FEATURES, including playable and shareable charts as well as LinkedIn integration, allowing readers to find in-depth information about the players in the industry and connect to the site via their LinkedIn account to see how many degrees of separation they have from people featured in Billboard.biz articles.

For Advertisers, Billboard.biz provides access to a highly influential and powerful audience, with 400K+ unique visitors each month.* *Google Analytics, December 2012.

the best in music


iPad edition billboard magazine

Designed to take full advantage of the latest tablet technology, the iPad edition of Billboard magazine offers an enhanced, user-friendly version of every issue with innovative and interactive extras, including video, photo galleries, and the most popular Billboard charts playable on Spotify. Advertisers can now connect with tech-savvy, industry influencers and pop culture tastemakers as they navigate Billboard’s in-depth coverage of the music business like never before – exclusive charts, cover stories, special reports & features, Q&As, album reviews, events, and revealing interviews with artists and industry power players.

CONTACT: TOMMY PAGE 212-493-4190 tommy.page@billboard.com

The new Billboard magazine iPad edition provides brands with engaging sponsorship opportunities, including: • Exclusive “pull-over” ads on the front cover • Logo integration on the “welcome & navigation” page • Full-page brand ads adjacent to the “welcome & navigation” page • Interactive ad capabilities, including live web links and rich media with audio & video • Co-branded “powered by” sponsor ads on Billboard.com • Co-branded “powered by” sponsor ads in Billboard magazine

Experience the power of Billboard magazine on one of the fastest growing publishing platforms.

the best in music


Hot Zone • Tablet hot zones are at left, right, top and bottom margins. Design web-element/URL within safety zone: 36pt from left, right and top margins, 44pt from bottom.

Slideshows • Photo slideshows can be put on any page. • Maximum number of images is 10. Format is JPEG. Resolution 300 DPI. RGB color space. Slideshow pages / images should include arrow indicators. Total file size for slideshows should not exceed 3 MB. Files must be named according to order of slideshow.

Video/Audio Specifications • All video will be streamed. In the initial view of the video, it should have an image and not a blank frame. Video frame must be positioned 36 points from the right, left and top margins and 44 points from bottom. Play button should not be included. Combined run time for videos is 120 seconds at maximum and 7 MB in combined size. Video ends on final frame, final frame must be a visual not a blank frame. Audio combined size should be 3 MB at maximum. Auto-play video without sound can be embedded. Max file size is 1MB and max run time is 30 seconds. Video bar will display temporarily. There is no support for Adobe Flash Video on the iPad.

TECHNICAL SPECS

HTML5 Embedded •U  nit must not exceed 10 MB. •U  nit is viewable when user is off-line.

360-Degree Viewer Widget • F ormat is JPEG. Resolution 132 DPI. Required number of images is 24. All images must be the same size and must be named in numerical order without special characters or spaces (ex: image01.jpg). The widget contains no visible slider or any other indication that it has functionality. All instructions must be designed into the layout but be completely outside the graphic frame that contains the widget. Widget should not overlap any other interactive elements. Advertisers must designate how widget should display: – Flip Book: User can swipe from first frame to last and back. –C  omplete 360 Viewer: Functions as a continuous loop. User can swipe from first frame to last and then start again with the first frame. How many times it plays depends on the size of the image and how far across the image the reader swipes their finger. It is not possible to control or predict how many times this will “loop” before the reader reaches the edge of the frame.

• Video File Format: .MP4 • Video Format: H.264; Frame Rate: 29.97 fps; Size: 480 x 360 pixels (4x3, no letterboxing). If you prefer to avoid black bars (top/bottom) when video is launched to full size, aspect ratio must be 4x3.

iPad edition specs

• Portrait: 768px. x 1024px. (WxH)

HTML5 Hosted •S  tatic base page with a web-element to launch to an advertiser-hosted HTML5-unit. Unit is viewable only when user is online. When off-line, user receives a “no internet connection” message. Advertisers should arrange to test the unit with Billboard in advance of the due date.

All advertisements will be included in tablet editions unless you opt-out. OPTIONS INCLUDE: – S  traight from print (SFP) with the repurposing of static print PDF – Designed for tablet (DFT), see below – Enhanced for tablet (EFT), see below

Flash is not supported on all devices. Avoid any links that attempt to run Flash. Materials are due 11 business days prior to issue date. Insertion orders must accompany material.

DESIGNed FOR TABLET (DFT)

• Variable Bit Rate: Target Bit Rate: .6 mbps (600kbits); Maximum Bit Rate: .8 mbps (800kbits). • Audio: AAC, 32 kbps, 22 kHz, Mono (sound level normalized to -6dBDS).

Web-Elements/URL Microsite • Web-elements can be designed on either the base page or any hot spot layer. Direct URL provided by advertiser. Web content should be designed (if possible) to display correctly within browser frame. Although a site may display perfectly in a browser, it’s not guaranteed that it will display as well in the device. The web page will display as soon as the user taps the web-enabled area button in the ad page. iPad device will display the site in its in-app built in browser. Web content is the legal responsibility of the advertiser. Content is available only when user is online. Sites should be HTMLbased. Flash sites will not work on the iPad.

IMAGE DIMENSIONS/FORMAT/COLOR SPACE

These are non-interactive ads designed to fit 4:3 tablet devices; DFTs can have only one URL link on the creative for web activation.

• Portrait: 768px. x 1024px. (WxH)

IMPORTANT: On the device Billboard will run portrait only.

• RGB

GUIDELINES

billboard magazine

iPad edition specs billboard magazine

Size

• JPEG—300 DPI—export quality must be set as “maximum”

FILE/CREATIVE SUBMISSION

• Ad must be designed to specs to fit perfectly within 4:3 tablet.

• Submit .zip compressed folder via the Billboard Ad Portal. Direct link at: ads.Billboard.com.

• A web-element /URL is accepted and will be displayed through an in-app browser. Ads can have only one web-element /URL that should be designed within safety zones.

• Once you log in, choose the activity designated as Submit Native Ad Materials/Tablet Materials.

• All working images in InDesign layouts should be 300 DPI or vector art. • Ads converted to DFT must be consistent with print and have the same brand, product messaging, and image content in the creative. • A spread ad can be re-designed to perfectly fit tablet in portrait orientation or can be kept as a scrollable spread. User will see the LHP first and must swipe to reveal RHP.

MAKEUP/POSITIONING

• Folder must contain flattened JPEGs exported from InDesign.

HOT ZONE • Tablet hot zones are at left, right, top and bottom margins. • Design web-element/URL within safety zone: – 36pt from left, right and top margins – 44pt from bottom Continued on back >

• Final ad placement is subject to editorial approval. • No competitive separation guarantees. • Editorial sensitivities will not need considerations since there are no ad/edit adjacencies.

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the best in music


iPad edition specs

WEB-ELEMENTS/URL MICROSITE

• The web page will display as soon as the user taps the web-enabled area in the ad page. Tablet device will display site in an in-app browser.

• Web-element/URL can be designed anywhere in page within safety zone. • Web content should be designed (if possible) to display correctly within browser frame.

• Web content is the legal responsibility of the advertiser.

• Although a site may display perfectly in a browser, it’s not guaranteed that it will display as well in the device.

•S  ites should be HTML-based.

• Content  is available only when user is online.

ENHANCED FOR TABLET (EFT)

These are interactive ads that are designed to fit 4:3 tablet devices. Ads can take advantage of multi-media app functionality to play content such as video, image slideshows, audio, and/or web-enabled links through hotspot buttons and/or web-elements. IMPORTANT: On the tablet device Billboard will run portrait only.

FUNCTIONALITY • Ad consists of a base page, plus up to 3 additional hotspot layers /pages. • Each  ad can contain a total of 3 interactive elements. Each interactive element must be in its own page/layer. • Interactive  elements can be a combination of slideshow, sound, video and widgets. Combined file size cannot exceed 10MB. • HTML5  cannot be combined with any other functionality.

GUIDELINEs for MAKEUP/POSITIONING • Final ad placement is subject to editorial approval. • No competitive separation guarantees.

• Embedded  image slideshows can include up to 10 photos total (must be gallery images, not additional advertising pages).

AD PRODUCTION INFORMATION • Partners are encouraged to submit storyboards prior to the material due dates in order to verify everything is correct and in order.

• Compressed folder should contain: – Adobe InDesign CS6 (preferred) layouts with design of pages embedded in document. – Flattened JPEGs exported from InDesign: Export resolution 300 DPI for 4:3 ratio. JPEG export quality must be set as “Maximum.” – Slideshow images at 300 DPI resolution. Slideshow JPEG images displayed in small frame should be 300 DPI at exact frame dimensions.

• Clear material instructions must be included in the Ad Portal job ticket. If any information changes after the materials are uploaded, an e-mail must be sent to ad production identifying what is changing and if/when new materials should be expected. • To pickup materials from a previous week, please send an e-mail to ad production clearly identifying the appropriate materials for pickup.

– Images for 360 Viewer at 132 DPI resolution. All images must be the same size and named in numerical order (ex: image01.jpg). – Video files: .MP4 file format videos. Should be 100% in frame size. – Audio files: Format .MP3. – Rich text document containing URL info. or directions.

• Combined  run time for videos cannot exceed 120 seconds. Videos cannot be updated once published.

• Editorial sensitivities will not need considerations since there are no ad/ edit adjacencies.

• Web-elements are accepted. Ad can have a maximum of three web-elements in addition to the hot spots.

HOT ZONE

4:3 Aspect ratio tablet

• Advertiser logo must appear on at least first page.

• Tablet hot zones are at left, right, top and bottom margins. – 36pt from left, right and top margins – 44pt from bottom

36pt

• Materials  received on due dates or prior will receive a .folio file via Adobe Content Viewer for review and approval on an iPad device. The Adobe Content Viewer app can be downloaded free from: http://itunes.apple.com/us /app/adobe-content-viewer/ id389067418?mt=8

Supplied button added by designer, top right. Play button added by ADWEEK

VIDEO

LOGO

SAFETY ZONE

Hotspot 1

Hotspot 2

Hotspot 3

Hot Spot Page 2

36pt

HOT ZONE SAFETY ZONE

Hot Spot Page 1

Interactive

Supplied button added by designer, top right.

• Storyboards  should be submitted prior to start of production.

4:3 Aspect ratio tablet

Base Page

36pt

FILE/CREATIVE SUBMISSION

• Design web-element/URL within safety zone:

billboard magazine

• F lash sites will not work on the iPad.

FORMAT/DELIVERABLES • Submit a .zip compressed folder via the Billboard Ad Portal. Direct link is: ads.Billboard.com. Once you log in, choose the activity designated as Submit Native Ad Materials /Tablet Materials.

44pt

PRODUCT DETAILS

Hot Spot Page 3

Add indicator arrows to swipe for more images

SLIDESHOW

36pt

HOT ZONE

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the best in music


INDUSTRY NEWSLETTERS

Created to offer late-breaking news for industry insiders, Billboard’s newsletters are a first-read and must-read for key decision makers and cultural influencers. Billboard Bulletin is the first-read for industry influencers in and around the music business every weekday. This daily dose of music business news, delivered to subscribers via email and on mobile devices, includes breaking stories, Billboard chart info, and insights and analysis from Billboard’s editorial team.

Other Billboard Newsletters include: •D  aily Industry Newsletter Entertainment industry news geared to the information needs of busy professionals •B  reaking News Alert Entertainment industry alerts sent directly to your inbox, as the news unfolds •D  igital Update Digital entertainment updates every Wednesday •G  lobal Update Breaking industry news spanning the globe

Billboard Top 40 update is read by key radio station programmers, label promotion executives and other radio influencers. This twice-weekly update offers compelling editorial, covering the radio landscape and the music industry at-large, including insightful analysis of music market trends and conditions, as well as the latest airplay, sales, streaming and social charts.

• Latin Update Expert insight on the Latin music and entertainment sectors delivered every Thursday

Billboard Country Update is delivered biweekly to the most important country music power players, including radio programmers, label executives, artist managers, music retailers and touring professionals. This informative update features cutting-edge editorial, compelling interviews, the latest news and movement around Music Row, artist and songwriter features, music research and the latest airplay, sales, streaming and social charts.

For advertisers, these newsletters are the ideal place to enhance branding or promote late-breaking deals, news, or information to some of the most influential people in the business while they are focused and engaged.

CONTACT: TOMMY PAGE 212.493.4190 tommy.page@billboard.com

•T  ouring Update Expert insight on the touring and live entertainment industries delivered every Thursday •R  ecord Labels The latest news covering major and indie labels

the best in music


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