Issuu on Google+

Bonsall • Castle Creek • Champagne Village • Circle R • Hidden Meadows • Fallbrook • Lake Rancho Viejo Pala • Pala Mesa • Rainbow • Twin Oaks Valley • Vista Valley Country Club • Temecula

FEBRUARY 2014

Love Letters at Fallbrook Art Center

POSTAL CUSTOMER

Fallbrook Healthcare Partners; meeting the needs of the local community

PRSRT STD U.S. Postage PAID Permit 584 Fallbrook, CA ECRWSS

Catching Air

In Temecula

Sister Cities; from Bonsall California to Bonsall England Business • Dining • Around Town • Happenings • Travel • Technology • On Stage


2 The Boulevard Magazine | February 2014


In this issue

FEBRUARY 2014 04 EDITOR’S NOTE 05 HAPPENINGS

6

Catching Air In Temecula

Love Letters poised to enthrall sweethearts and theater goers alike

06 AROUND TOWN

Catching air in Temecula

08 TRAVEL

Bonsall across the pond

11 AROUND TOWN

Fallbrook Chamber of Commerce invites you to join them this February

12 DINING

8

Bonsall Across the Pond

Grapes Café & Wine Bar offers casual, funky fun

14 BUSINESS

Fallbrook Healthcare Partners; providing local care to local patients

15 HAPPENINGS

Love is in the air at La Caseta

19 BUSINESS

12

Grapes Café & Wine Bar

Precision, discipline and grace, North County Academy of Dance offers quality instruction

21 ON STAGE

Getting out on the Boulevard

22 TECHNOLOGY

Buyer Beware (caveat emptor) or the power of the colloquialism

ON THE COVER

19

Precision, Discipline & Grace

Fallbrook Healthcare Partners is now open for business offering quality, local healthcare to patients of all ages. Read all about the practice, it’s goals for the community and the staff on page 14. Photo by Kim Harris.

February 2014 | The Boulevard Magazine 3


From the editor...

I

Bonsall | Castle Creek | Champagne Village | Circle R | Hidden Meadows Fallbrook | Lake Rancho Viejo | Pala | Pala Mesa | Rainbow Twin Oaks Valley | Vista Valley Country Club | Temecula

PUBLISHER Eric Buskirk

publisher@theboulevardonline.com

EDITOR

Kim Harris

editor@theboulevardonline.com

CONTRIBUTING WRITERS

Michael Crane, Shelli DeRobertis, Kim Harris, Annette Higby, Eric Kinnsch, Susan Mish

ADVERTISING REPRESENTATIVES Bob Kimzey, Kim Nichols, Cindy Davis, Michele Howard, Josephine Mackenzie sales@theboulevardonline.com

DESIGN

Samantha Gorman, Mylena Matheny

The Boulevard Magazine P.O. Box 1529, Valley Center, CA 92082 760.749.1112 fax 760.749.1688 www.theboulevardonline.com Publishing: The Boulevard Magazine publishes on the 1st of the month, except for Dec/Jan which are combined. Deadlines: Articles and advertisements are due by the 1st of the month prior to the publication date. Distribution: More than 10,000 copies of The Boulevard Magazine are distributed including more than 9.500 copies delivered by direct mail. If you would like to share a copy of The Boulevard Magazine with a friend, additional copies are available from more than 20 locations in select supermarkets, other high-traffic areas and businesses throughout the communities covered. If you have a suggestion for a distribution location, please email publisher@theboulevardonline.com. Thank you.

4 The Boulevard Magazine | February 2014

’ll admit it; I long to travel. Who doesn’t love the idea of reclusive white sandy beaches where warm ocean water tickles their toes or an African safari, bouncing across the Serengeti in an open top jeep while elephants lovingly tend to their young and lions frolic in their natural habitat? Perhaps you are more of a city lights type of person who would prefer to sit and watch throngs of people dressed in their finest as they head to a night at the opera while the lights from the Eiffel Tower sparkle in the background casting a golden hue over star-crossed lovers strolling hand-in-hand down the left bank of the Seine River. No matter what kind of travel I am considering, this is the time of year where I get what my dad used to call “itchy feet” and I dream of going somewhere different, of seeing and experiencing new things. Oh what a wonderful thought! In Michael Crane’s story, “Bonsall across the pond” found on page 8, he tells the story of Bonsall resident Dr. Derek King who did just that when he traveled to sister city Bonsall U.K. as an unofficial ambassador from California. While reading about his experiences during this once-in-a-lifetime trip, close your eyes and imagine the smell of the fresh country air and the sights and sounds of the annual harvest celebration. Don’t you just wish you were there? Not all getaways require a flight across the pond though. Just stepping through the gates to Grapes Café & Wine Bar at Jackson Square in Fallbrook gives one the feeling of stepping into another land. Owners Tami and John Sutter transport visitors to a chic European bistro complete with lush green foliage, bistro seating, sumptuous desserts and a wide variety of wine for sipping. See Susan Mish’s article on page 12 and learn how you can take a brief respite from a busy life with a short drive to historic downtown Fallbrook. And what February magazine would be complete without suggestions on how to woo your loved one this Valentine’s Day? Both La Caseta and Fallbrook Art Center will have events over the next few days designed to make your significant other fall in love with you all over again. Visit page 5 and read about Love Letters presented by Theater Arts West, then head on over to page 15 to see what local favorite La Caseta has in store for the holiday. Whether it is Valentine’s Day, travel or fun things to do, no matter what you are looking for, this month’s Boulevard has something for everyone. So grab a cup of coffee and settle down in your favorite chair and enjoy!

Managing Editor


HAPPENINGS

Love Letters

poised to enthrall sweethearts and theater goers alike

By Susan Mish Looking for something special to do with your sweetheart this Valentine’s Day? Look no further than the Fallbrook Art Center and Theatre Arts West’s performance of Love Letters – a bittersweet story of love through the ages. Earlier this spring, playwright A.R. Gurney’s Love Letters was presented at the Merc in Temecula to a full house. This season’s presentation promises an encore production with the same sold-out results. Theatre Arts West Founding Artistic/ Managing Director Gailee Walker Wells

plays the leading lady Melissa Gardner. “Melissa’s character is a poor little rich girl’” Wells said. She is from a wealthy East Coast family where alcoholism, abuse, and divorce are rampant. “Melissa is freethinking, very forward, self-destructive whereas Andy is organized, methodical as a lawyer,” Wells said.

The character of Andrew Makepeace Ladd, III is played by lead actor Steve Rowe of Vista. T h e play centers around letters between a man and a woman starting at age 7 continuing until they are 50 yearsold. The audience becomes involved in the lives of two people and their missed love through their letters. Taking different paths in life, each character is available to the other, but not at the same time. Side by side, they sit at tables reading letters, cards, and notes discussing dreams and ambitions, disappointments, victories and defeats that have transpired between them throughout their separated lives. The play begins during WW II when Andrew is 20 years-old. He becomes a US senator whereas Melissa remains a failed artist. One of the most produced plays around the world, it was a finalist for the Pulitzer Prize for Drama and requires little preparation. There aren’t a lot of rehearsals and no lines to memorize. “Last spring, the man I did the play with, we had known each other for ten years and we had gone through this. The new production has a different flavor because I don’t the person,” Wells said. Described as moving, the play is about love---missed love, lost love. “They almost connect, then don’t. They are two completely different people, hearts and souls connecting but not in real life,” Wells said. “There is something about the play everyone relates to.” During intermission, attendees constantly talk about the play. Afterwards they comment on how it changed and affected their lives. “I love doing something like this, being

able to explore the feelings and shades of who people are. You get to explore all those things inside you didn’t get to experience,” Wells said. The play is described by Wells as bittersweet but also having a light note in which there are moments of humor. The play introduces people to what theater enthusiasts in New York, Chicago, and Europe experience. “It is an experience that is something offered in life that is very rare,” Wells said. The mission of Theatre Arts West is to grow, sustain, and support an acclaimed performance and visual arts presence in Southern California. As a producer/ director/actor, Wells maintains a busy schedule which includes the Southern California Playwrights Project and the upcoming Women’s Art Project scheduled June 2014. “This is an exciting way to introduce Theatre Arts West into the community,” Wells said. To learn more about the theater, visit www.theatreartswest.org. Mediterranean restaurant, Café’ des Artistes, located behind the Fallbrook Art Center will be serving the Annual Valentine’s Day Dinner with reservations from 4 to 6 p.m. For those who attend the play, champagne and artisan hand-crafted chocolates will be a highlighted feature. The play begins at 4:00 p.m. on February 14. Tickets are $30.00 per person available through Brown Paper Tickets. “Going to the play is a wonderful valentine gift to take someone to,” Wells said. “The play is a memory to be treasured forever. It stays with you. When people leave they want to relish their relationships by making every day a valentine’s day.” Fallbrook Art Center is located at 103 S. Main Avenue, Fallbrook. February 2014 | The Boulevard Magazine 5


AROUND TOWN

Catching Air In Temecula Shelli DeRobertis Photos

By Shelli DeRobertis Temeculans no longer have to go outside to get air thanks to the new indoor trampoline park that bounces jumpers up spines, over platforms and into pits. Since Get Air Temecula opened August 2012, more than 140,000 people have signed in to jump or watch others bounce off the walls at the center at 26201 Ynez Road. “What I tell people is, this place is great because it gets the kids away from the TV, the social networking – they’re having a great time and they can also can expect to sweat,” Said Jay Watkins, operations manager. Skateboarders and motocross enthusiasts are known to frequent Get Air, and recently the center hosted try-outs and sponsored its own team of athletes who utilize and promote the fitness center. “We want to be the cutting edge of extreme sports,” Watkins said. Nathan Colver 18, of Temecula, is one of the original members of Team Get Air. “I really like trampolining, I like parkour, I like to flip and do a lot of tricks and stuff and this is a good opportunity to do it and get more connected with the community,” Colver noting he is hoping to master a double front flip. 6 The Boulevard Magazine | February 2014

Alan Eleinko, 18, of Hemet, is the team’s newest member. Eleinko said he has been active in outdoor park for about four years and was excited when Get Air opened because it offers a safe place to practice it. He tried out for the initial Team Get Air three months ago, but said he didn’t make the cut. “But everyone else that was on the team, I was friends with them, and they kept encouraging me to keep training and try out again,” Eleinko said. Two weeks ago he tried out again and this time made the team. His favorite stunts to do on the trampolines are “awkward movements” that he tries to perform in a fluid way, he said. “Where someone else could do a double back flip, I would do something where I swing my leg to the side and roll a certain way,” he said. Members of Team Get Air receive special perks and passes for their sponsorship, and every three months tryouts are held. The facility they use features a 50-foot dodgeball court, Air Jam basketball, two foam pits, a “small air” kids zone with a trampoline slide, and an open jump court

Bonsall Chamber of Commerce February Sundowner & Ribbon Cutting Ceremony

127 N. Main Ave., Fallbrook Thursday, February 13, 2014 5:30pm – 7:30pm Open to Public


with platforms and verticals for freerunning, parkour and jumping. On weekends the trampoline park caters to local teenagers with DJ nights when they also stay open until midnight. But everyone who enters must sign a liability waver, and those who are younger than 18 must have parental permission. The wavers are done electronically, and are good for one year, Watkins said. Prices are $6 an hour for kids smaller than 46 inches, and $12 an hour for general admission and an all access pass. Employees perform wristband checks and also supervise. “When this place is cranking we have ‘air controllers’ who are here to enforce the rules and prevent injuries,” Watkins said. On Dec. 30, Get Air hosted an 18-team dodgeball tournament that slammed $300 cash into the hands of the winning team. The next day it held a special-priced New Year’s Eve party. Besides offering special events, the trampoline park has proved it’s a popular choice for birthday and sports parties. “We have 16-to-20 parties every

Saturday, and they run every two hours,” said Lisa Lynton, events manager. The venue has two private rooms with reserved seating, and party packages include a private host, jumping time for guests, and the option to purchase pizza and soft drinks. Weekdays the center offers playgroup times where parents can jump with their kids for a special rate. If a parent or caregiver doesn’t want to participate, they have the option to sit on a bench or one of the couches and utilize the free Wi-Fi while their kids expend energy. During the noon hour on Jan. 8, about 35 patrons were signed into the trampoline park, including Inger Newton, a caregiver who brought two brothers to Get Air to bounce around. Newton said it was her first time bringing the boys to Get Air, and two-and-ahalf-year-old Wyatt Cashmore ran and bounced throughout the park. “He seems to like the foam pits,” Newton said. The children’s area has their own special pit, and the all access pit sections

Members of Team Get Air receive special perks and passes for their sponsorship, and every three months try-outs are held.

are inside of a cascading gym of soft foam blocks that pile 5-feet above a buried trampoline. On the walls above the pits are two television screens that are actually cameras that record and then play after a 15-second delay. In other offerings at Get Air, a Special Time for Special Needs is takes place each second Tuesday of the month, for two sessions where children and young adults get a dedicated time to bounce. “We lower the music a bit and lower

the lights. We are still open to the public but the difference is they get to jump with their caregiver for the $9 rate,” Lynton said. The bouncy trampoline yard also plans to offer “airobics,” and is currently looking to hire someone to host 50-minute cardio workouts. For additional information call 951239-4247.

GET A MEMBER – GET AN IPAD PROGRAM JOIN US TO “PAINT THE TOWN RED”!

Tuesday, February 25 @ 5:30 pm

at the Chamber office – Social Media Presentation by James Pommerening of Snap Click Pix – Google Trusted Photography

February 7 – May 21, 2014 Bring a NEW MEMBER into the Fallbrook Chamber and enjoy tremendous rewards! Receive $50 off your next membership renewal plus... Bring in 1 new member get 1 ticket Bring 2 members get 5 tickets Bring 3 members get 10 tickets Tickets will go into a drawing and the winner will receive an iPad mini! This “Red Hot” Membership Drive is part of our “Paint the Town Red” campaign – won’t you be a part of it?

Fallbrook Chamber of Commerce Drawing for the iPad mini will occur at the Fallbrook Chamber SunDowner on May 21, 2014!

Ph 760-728-5845 | Fax 760-728-4031 111 S. Main Avenue | Fallbrook, CA 92028 www.fallbrookchamberofcommerce.org February 2014 | The Boulevard Magazine 7


Bonsall

TRAVEL

Across the Pond By Michael Crane

Courtesy photos Tucked away in the heart of the United Kingdom lies Bonsall. Dr. Derek King, of Bonsall, CA ,acted as ambassador this past fall.

Most people know that the United Kingdom is home to Stonehenge, damp weather, and Buckingham Palace, but did you know there’s also a hamlet called Bonsall tucked away in the heart of the country? Although smaller and more concentrated than its California sister, the two small towns share more than just their name. During a trip to England last October, Dr. Derek King, holistic chiropractor and long-time Bonsall resident, visited Bonsall, U.K. as an unofficial ambassador from California. King has lived in Bonsall, CA since 1978, was the first honorary sheriff of Bonsall in 1992, and currently works out of Spallure in the Bonsall Village Center.

In the process of running for honorary mayor back in August, Penelope Richards-Clark, executive administrator at the Bonsall Chamber of Commerce, mentioned to King she had been in contact with her British counterparts, and he quickly volunteered to act as ambassador. “I wanted to go see a certain brewery in Northern England, and since we were headed that way anyway, I looked up where Bonsall was and said ‘Let’s go make this happen’,” said King. King and his wife, Margaret, arrived in Bonsall late in the day of Oct. 21 just as it began to rain. While Bonsall, California is relatively easy to find for anyone travelling down Highway 76, without GPS King said he never would have found the small English town.

“The Bonsall there, you don’t find it unless you’re looking for it,” said King. “It’s way up a windy road, through the hills and valleys, and it’s a small little community in and of itself.” The compactness of the town itself was one of the first things that struck King. Centered around a small roundabout with a statue in the center, the pub, shops, and bed and breakfast are all just a stone’s throw away. In relation to Bonsall, CA, King believed “their whole town would fit inside half of the River Village Shopping Center.” “It was really only one-way roads, cars parked on both sides, and if somebody’s coming down the street at you, you find a place to pull over and let the other person pass,” said King. “It’s about as quaint as you can imagine.”

Jerry Burke Jr. REALTOR® – 21 Year Navy Retired

Committed to serve for YOU now! Looking to sell your home? Paying too much for rent? Is now the time to buy? Contact me today for a FREE market analysis. 619-302-5471 • JerryBurkeJr.com BRE #01443445

Copyright 2014 Keller Williams® Realty, Inc. If you have a brokerage relationship with another agency, this is not intended as a solicitation. All information deemed reliable but not guaranteed. Equal Opportunity Housing Provider. Each office is independently owned and operated. 8 The Boulevard Magazine | February 2014


A local greets Dr. Derek and Margaret King at his door.

In relation to Bonsall, CA, King believed ‘their whole town would fit inside half of the River Village Shopping Center.’

Kings Head Pub, Bonsall, UK.

Compared to the roughly 4,000 people living in Bonsall, CA, there are only about 850 people living in Bonsall, U.K. On the same night the Kings arrived, a harvest celebration was taking place at the community garden, so they weren’t able to meet as many people as they had hoped. However, the Kings Head Pub, the local watering hole dating back to 1677, was still the center of the action. “We were in the back corner in a smoky English Pub packed with patrons,” said King. “We literally had to get up and move every time somebody wanted to get to the bathroom to get out of their way, that’s how crowded it was.”

“We all hit it off and we talked until we were hoarse, and we tried to compare and contrast Bonsall, California with Bonsall, England,” said King. Aside from the difference in size, the English hamlet can trace its roots all the way back to the Middle Ages. King explained how his California hometown is known for horse farms and avocados, but after seeing pictures his audience was surprised to learn how much of a desert Southern California was. “Both are just small towns that are known for a couple of things,” said King. The conversation spanned politics, economics, and a variety of other topics, and the Kings were soon joined by Peter

Fellows, board member of the Bonsall Historical Society. “In my own personal view, the factors that make Bonsall UK unique are its beautiful isolated setting up in the hills, and a very good mix of people of all ages, both from longstanding families and relative newcomers, who are active in the village and make it a very lively place to live,” Fellows told the Boulevard in an email. The number one thing King learned from his trip was “that you can make friends with people, total strangers, very quickly and have plenty to talk about when you can relate to them on a small town-to-small town relationship.”

February 2014 | The Boulevard Magazine 9


TRAVEL

Bonsall UK is a scenic city up in the hills.

The town is centered around a small roundabout with a statue in the center.

The factors that make Bonsall UK unique are its beautiful isolated setting up in the hills, and a very good mix of people of all ages.

10 The Boulevard Magazine | February 2014

After several hours of fellowship and friendship, the Kings walked just a few doors up the street to their bed and breakfast before driving on to Nottingham the next morning. The light of day revealed the lush countryside surrounding Bonsall. “The whole area was just gorgeous green,” said King. “Hills, valleys, trees,

pastures, white cows on the side of the hill, but it was also rainy and misty, with a little creek running right down the street to the center of town.” King hopes that his visit has laid the basis for a historic relationship between the two identically-named towns. Although the two are not officially sister cities, Richards-Clark at the Bonsall, CA

Chamber of Commerce hopes to maintain an ongoing dialogue and possibly start a student exchange or family houseswapping program during the summer months. For more information on Bonsall, U.K., visit www.bonsallvillage.org.


AROUND TOWN

Fallbrook Chamber of Commerce invites you to join them this February This February the Fallbrook Chamber of Commerce will be holding several events that are open to the public. They are also kicking of a “Paint the Town Red” program. From February 7 until May 21, 2014, any member bringing in a new member will receive a discount off their next membership as well as tickets in a drawing to win an iPad.

Thursday, February 6 The Fallbrook Chamber of Commerce is kicking off a membership drive in February called “Paint the Town Red.” Members will have a chance to win an iPad.

Joint Grand Opening & Ribbon Cutting for Peter Strutz, M.D. and Robert Bell Insurance Brokers, Inc., 605 E. Alvarado Street, Fallbrook – 4:30 – 6:30

pm; Ribbon Cutting & photo at 5:30 pm.

Friday, February 7 Awards & Installation Luncheon – “Paint the Town Red” @ The Grand Tradition Estate & Gardens, 220 Grand Tradition Way, Fallbrook; 12:00 – 2:00 pm, seating begins @ 11:30 am.

Thursday, February 13 SunUpper @ WealthBridge Advisors, 5256 S. Mission Road, #301, Bonsall; 7:30 – 9:00 am.

Wednesday, February 19

Movies! Digiplex Destinations River Village, 5256 South Mission Road, Bonsall.

Tuesday, February 25 Social Media Facebook” by of “Snap Click Photography”; 5:30 pm.

Presentation “Beyond James Pommerening Pix – Google Trusted Chamber office at

The Fallbrook Chamber of Commerce is located at 111 South Main Avenue in Fallbrook. For further information call 760-728-5845 or visit www.fallbrookchamberofcommerce.org.

No SunDowner. Chamber Night at the

Doctors You Can Trust. Relationships That Matter. Choosing the right doCtor can be one of the most important aspects of your healthcare experience. At graybill Medical group, we believe that quality care requires a focus on doctor-patient relationships as well as coordinated care and clinical excellence. We offer: n n n

We Welcome New Patients! Call us today at

866.228.2236

the area’s largest independent Multi-specialty Medical group More than 70 high quality physicians, practitioners and affiliates 14 offices throughout north san diego County plus temecula, including: escondido office 225 2nd Avenue escondido, CA 92025 866.228.2236

fallbrook office 1035 s. Main Avenue Fallbrook, CA 92028 866.228.2236

to schedule your next appointment.

for more information visit

An Independent Member of the Sharp Community Medical Group

www.graybill.org February 2014 | The Boulevard Magazine 11


DINING

Kim Harris Photos

Grapes Café & Wine Bar

Offers Casual, Funky Fun “

The Sutters strive for Grapes to be a casual, relaxed place where others meet...We want a meeting place where people can hang out as long as they would like.

12 The Boulevard Magazine | February 2014

By Susan Mish Tucked into a corner of lush foliage and blooming roses in Fallbrook’s Jackson Square courtyard lies Grapes Cafe & Wine Bar, one of the town’s newest eateries. Although the cafe opened four months ago, proprietors Tami Sutter and her husband John have been in the restaurant business all their lives. Tami started working at the age of 12 and at age 16 worked in her mother’s Italian restaurant. She and her husband have opened six other restaurants, owned catering businesses, and a cousin owns the Ancient Peaks Winery in Paso Robles, CA. Sutter describes the cafe as having a European feel. “I like to think of it as an eclectic, artsy-type place having different options, different types of events,” she said. Every month the cafe rotates from a featured artist whose paintings are

displayed on the walls to showcasing a select wine. During the winter months, the cafe features wine, in the sweltering heat of summer the brewery will be featured. In February, there will be an art workshop, in March a fashion show, and a cheesemaking class will be held in April. Casual, funky, not-the-usual, the cafe is very different from other restaurants. The Sutters strive for Grapes to be a casual, relaxed place where others meet. “Last Thursday, a group of ladies stayed for four hours. This differs from the tradition,” Sutter said. “We want people in seats for a long time because people attract other people. We want a meeting place where people can hang out as long as they would like.” The cafe is unique in that while a wine bar is located in the front, just off from the bar area is a room for intimate dining as well as a backroom used for groups and families and a private party room.

There is a 100-foot courtyard with fire pits used during cold weather. Beginning in spring, there will be draft beer on tap from local breweries to add to the alreadyextensive artisan beer list. A special treat beginning in February is the introduction of Budz Ice Cream available in the courtyard where oldfashioned ice cream served in cones and root beer floats are ordered at the counter. The restaurant’s signature dish is almond and grape chicken salad served on a croissant. Panini served with soup-ofthe-day is a favorite. Another best-selling dish is The Godfather – a combination of pastrami, ham, turkey, Havarti, Swiss, American, tomatoes, and grilled onions. Wines are featured from around the world and the tasting menu rotates every month highlighting six different wines per month. Wines from the monthly rotation may be purchased by taste, 1/2 glass, full glass, or bottle.


The cafe hosts game night on Thursdays to create a sense of community and fun.

“Wine is a big part of it. Compared to other restaurants, they don’t have a very good wine list,” said Sutter. The cafe features California wines from Paso Robles, Sonoma, Santa Maria, and Santa Barbara Counties as well as wines from around the world including Spain, Italy, Chile, Argentina, Germany, and New Zealand. Thursday night is game night when Carol Krantz is the host coordinator for

Left-Right-Center, Taboo, and Scattergory games. Creating a sense of community is an important value the Sutters focus on. Each month the restaurant highlights a charity, donating 10-percent of all bottled wine sales to a select nonprofit organization. In January, the REINS program in Fallbrook profited from this unique program. February’s highlighted charity – the Boys and Girls Club – will benefit from the couple’s generosity.

Wines are featured from around the world and the tasting menu rotates every month.

In March, charitable donations will be presented to the Bonsall-Fallbrook Womens Club. Grapes Cafe & Wine Bar is located at 119 N. Main Avenue in Fallbrook. They are open Wednesday and Thursday 11a.m. to 8 p.m., Friday and Saturday 11a.m. to 9 p.m., and noon to 7 p.m. on Sunday. For more information call 760500-4374.

alentine to Our Special E V r u o Y g n vent! Bri

Charles Adams, Sr. American Artist India Ink One-Man Art Show

Friday Feb. 14th & Sat Feb. 15th 11am-4pm Weather permitting

! e e r F upcarke C e in t n le Va ith any sandwich o W

hase. salad purc 2/15 2/14 & Valid plies while sup last.

Free!

Coffee wit

h any bre akfas purchase .Or Med t sandwich . with regu lar sandwDrink purchase ich . Expires 2

/28/14.

8751 Old Castle Rd, Escondido ~ 1/4 Mile East of Champagne Blvd. Open 7 Days a Week • (760) 749-9866 February 2014 | The Boulevard Magazine 13


Fallbrook Healthcare Partners;

BUSINESS

providing local care to local patients

Kim Harris photo

By Kim Harris Fallbrook has a long history of being a community favored by many for its rich diversity. Located just 18 miles from the Pacific Ocean, more than 30,000 people have chosen to make this culturally rich, unincorporated community their home. While there is much to do and see in this quiet village, as the population continued to age and more and more people chose the fresh air and clean living Fallbrook has to offer, it became obvious to many in

the community that there was a need for medical professionals who could provide the services to the growing population. It was through this realization that Fallbrook Healthcare Partners was born. Dr. Richard Reynolds was the first physician to join the practice. A long-time resident of Fallbrook, Reynolds – a retired Navy Physician – believes better patient outcomes are achieved by spending oneon-one time with patients and gaining an understanding of them and their needs.

WILLIAM KAWALEC & ASSOCIATES

BUSINESS & TAX CONSULTANTS

TAX PLANNING & PREPARATION Individuals • Businesses • Trusts & Estates

15

• Authorized E-file Provider • Year-Round Consultation • Out-Of-State Returns

www.for1040.com

800-307-1040 760-749-0310

10324 Meadow Glen Way East, Hidden Meadows

william.kawalec@for1040.com

14 The Boulevard Magazine | February 2014

“I think that the longer you spend with a patient face-to-face the more that they trust you and they are less likely to demand testing that may not be indicated and maybe in many cases actually harmful,” Reynolds said. “I think a patient would much rather spend 15 minutes with their doctor than 15 minutes in radiology for instance.” Reynolds, an internal medicine physician and independent member of the Medical Staff at Fallbrook Hospital began seeing patients in the new office in December. He was joined by internal medicine specialist Dr. Alexander Delgadillo and family practice physician Dr. Christopher Toupin in January. Located directly across the street from Fallbrook Hospital, the three physicians are dedicated to providing quality care to all patients in a location that is easily accessible. Delgadillo says that the ideology of the group was one of the main reasons he decided to join the practice. Big selling points for him were patient satisfaction being a priority and that all physicians are members of the medical staff at Fallbrook Hospital allowing for patients to be cared for locally. “The philosophy of the group to give care to the community, to keep the community right here in town instead of having them go far away for their care

… that they can stay here, locally where they live and not have to wander off to find help somewhere else, all factored in to my decision,” Delgadillo said. “People feel better, their health improves and their healing improves if they know they aren’t going to be far away from their family if they do have to go to a hospital or get more intensive treatment.” While Toupin joined the group for many of the same reasons, there was an extra bonus for him; moving to Fallbrook from the harsh cold of the Windy City. “I was looking for a position that allowed me to practice autonomy and this fit,” he said. “Plus I have family in the area which is always a driving force for me.” Toupin said he is glad to be out of the harsh cold of Chicago and really enjoying his time in Fallbrook. “It was 14 degrees with a windchill of 40 below the day before I left,” he said. “I love the weather here, the people are warm and friendly and everyone seems eager to make me feel at home.” Reynolds has lived in Fallbrook since 1994 and been affiliated with the hospital since his Navy retirement in 2003. “I retired from the Navy in 2003 and have been in Fallbrook working in various capacities,” he said. “I have been associated with the hospital since I retired and I am interested in seeing it be successful. I think it’s important for the community to have the hospital as part of the community.” Reynolds, who is also a pulmonologist, said he believes his more than 40 years experience in the medical field combined with his experience dealing with military patients will be a big benefit to Fallbrook Healthcare Partners. “I have some experience as a result of that time. I think it’s usually a good thing for the patients,” he said. “I was at camp Pendleton from 86 until I retired in 2003. I made some deployments with the Marines but otherwise I was there. I have a special kinship with Tricare patients and share a lot of common experience with those patients. I loved Camp Pendleton; it was great.” Fallbrook Healthcare Partners is located at 591 E. Elder Street in Fallbrook and accepts many different insurance plans. Visit www.fallbrookhealthcarepartners.com or call 760-731-8989 for more information.


HAPPENINGS

Love

Michael Crane photos

For the fifth year straight, La Caseta is hosting their Valentine’s Winemaker Dinner, featuring five courses... complimented with wines from Fallbrook Winery.

By Michael Crane There’s nothing that goes better with Valentine’s Day than fine local wine, a gourmet multi-course meal, and the warm ambiance of one of Fallbrook’s favorite Mexican restaurants, unless of course it’s a decadent chocolate dessert; something that also happens to be on the menu for this romantic evening in town. For the fifth year straight, La Caseta is hosting their Valentine’s Winemaker Dinner, featuring five courses prepared specially for the occasion and complimented

is in the air

at La Caseta with wines from Fallbrook Winery. The dinner itself takes place on Feb. 9, but much of the menu will also be available for Valentine’s weekend itself. Although La Caseta is known for serving some of the best Mexican food in Fallbrook, every year they break from their usual fare and prepare a unique menu for the romantic season. “We just wanted to do something for Valentine’s Day that was a little bit different, over the top, and we had been talking to Fallbrook Winery about doing a winemaker dinner,” said Delos Eyer,

owner and executive chef. “It just kind of all came together. It was so successful the first year we’ve just kept doing it.” In addition to owning La Caseta for the past 22 years, Delos has a wide range of culinary experience and he relishes the opportunity to craft a different Valentine’s menu every year. He also pairs the wines with each course himself, and judging from the sell-out popularity of the evening in years past, he must have a knack for it. Starting at 5 p.m. on Feb. 9, the first course is a Grilled Romaine Caesar Salad, grilled to a slightly charred texture and

February 2014 | The Boulevard Magazine 15


HAPPENINGS

Grilled Romaine Caesar Salad, grilled to a slightly charred texture.

La Caseta is located in Fallbrook and is currently taking reservations for their Valentine’s dinner.

topped with the house Caesar dressing, freshly-baked baguette croutons, and shaved parmesan cheese. This crisp entry to the dinner will be accompanied by the 2012 Sauvignon Blanc Reserve. For the second course, Eyer will prepare one of his favorite dishes, Pancetta Mac ‘n Cheese. This blend of sharp and mild chesses will be set off by the black garlic and cream sauce, and sprinkled with buttery panko crumbs and pancetta. The 2012 Chardonnay Reserve will be paired with this spruced-up childhood favorite. “Chardonnay and cheese is pretty much a natural, especially the sharp cheddar,” said Eyer. If your taste buds aren’t tingling yet,

Bordeaux Blend because the wine will actually be in the liquid the meat is braised in overnight. “It’s going to be literally fall-off-thebone tender, super rich deep flavors, and we’re going to serve that over a whipped potato,” said Eyer. The grand finale of the night comes in the form of a Chocolate Truffle Tart, prepared by La Caseta’s celebrated pastry chef, Laura Vandivort. Captivating, velvety, and seductive, this chocolate dessert is the perfect final touch on this Valentine’s Day feast. “Dark, dark chocolate, really creamy, really rich, truffle-like texture with a dark chocolate crust and a little bit of

the Roast Cornish Game Hen for the third course is sure to get you excited. Paired with a new wine to the menu, the 2011 33” North Dalla Collina Tuscan Blend, the hen will be roasted to golden perfection and then grilled for additional color and texture. “We’re going to serve that over an orzo and roast vegetable Mediterraneanstyle rice blend,” said Eyer. “The Tuscan (wine) blend, even though it’s a red, that style of red goes really well with poultry, roasted poultry, and the roasted herbs and vegetables in the rice.” Course four will be the Bordeaux Braised Beef Short Rib, which will go perfectly with the 2010 33” North BDX

fresh berries and whipped cream,” said Eyer. “Our baker Laura just gets applause literally every time with the desert course.” The final wine from Fallbrook Winery, the rich 2012 Syrah Reserve, will pair nicely with this luxurious dessert to cap off the evening. The Feb. 9 dinner costs $65 per person, though all the wines and most of the menu will be available on Feb. 14 and 15 as well — with the possible exception of the roast hen. The event will likely sell out quickly, so call 760-728-9737 to make your reservations. “We do this every year as sort of an extra bonus for our customers,” said Eyer. La Caseta is located at 111 North Vine Street.

The Where Pottery is Just the Beginning...

Indoor/Outdoor Pots & Lanterns

50% OFF POTTERY • PALMS • FOUNTAINS • GARDEN ART • INDOOR DECOR SUCCULENTS • PLUMERIA • PLANTS • UNIQUE GIFTS CUSTOM WATER FEATURES • TALAVERA • TERRA COTTA GLAZED POTTERY FROM AROUND THE WORLD

20% OFF ENTIRE PURCHASE

136 Ranger Road, Fallbrook

With this coupon. Not valid with other specials/coupons. Instock items only. Expires 2/28/14 • BLVD

310 N. Coast Hwy, Encinitas

The

16 The Boulevard Magazine | February 2014

760.943.7256 760.635.1641


Introducing new X-ray technology at the office of Dr. Richard Goble, D.D.S. Dr. Goble is pleased to announce that he has implemented a Cone Beam 3D X-Ray unit to his office. Typical dental x-rays just focus on your teeth, and for each x-ray picture, you need one exposure. So it would take many exposures to even begin to compare to a single 3D ConeBeam scan. But 3D ConeBeam Imaging shows much more than simple “flat” x-rays. This new technology provides more complete visual information to study your case from every angle. Best of all, the original scan data can be duplicated anytime, to provide different specialists with images if needed later. And, there’s no film to get lost.

Dr. Richard Goble offers high quality dental service with Village friendliness hen it comes to offering superior dental service and treatment in Fallbrook, no one offers better service than Dr. Richard Goble and his team. Since leaving his prestigious Beverly Hills practice in the 1980s to raise his family in Fallbrook’s safe community, Dr. Goble has been giving his Fallbrook patients with broken, discolored and crooked teeth smiles they can be proud of. Dr. Goble offers the best dental care available. As a neuromuscular dentist, he understands that his patients’ hard and soft tissues have a complex relationship. He works to make that relationship a harmonious one and is able to see the necessity for including the muscles and nerves – which create the movement, pressures and function of the mouth – in dental treatment. Dr. Goble uses neuromuscular technology and diagnostic techniques to be able to treat patients with headaches, stress and tension by orienting the jaw into the correct alignment, allowing treatment to be tailored specifically for the patient’s problem. He also employs a VELscope in his dental procedures, which allows him to be able to detect oral cancer before it can be visibly seen. In addition, Dr. Goble’s office has obtained CEREC, which allows for patients needing crowns to have a great smile after just one visit. With this new machine, Dr. Goble can give patients a tooth-colored ceramic crown that is laboratory quality and chemically bonded to the tooth, saving as much healthy tooth and gum tissue as possible. This allows patients to skip impression materials, temporaries and multiple dental appointments that typically come with cosmetic dentistry. Dr. Goble’s office has the latest dental technology available, making it less intimidating to visit; as a matter of fact, patients can feel assured that they will be given the best of dental care in the most comfortable of settings. While Dr. Goble is professional in the office, he truly gets to know his patients and is always happy to see them with their families about town, especially since he has had the opportunity to watch them grow. “I truly get to know my patients outside of the dental office since I see them around town,” he said, “and it’s rather touching to see kids who went to school with my children grow up and bring their kids to me for their dental care.”

1108 S. Main Street, Fallbrook, CA 92028 (760) 728-2261 | www.drgoble.com


The Where Pottery is Just the Beginning... • Pottery • Palms • Fountains • Garden Art • Indoor Decor • Succulents • Plumeria • Plants • Terra Cotta

20% OFF entire purchase

With this coupon. Cannot be combined with other offers. In stock items only. Exp. 2/28/14.

Large Selection of Succulents!

Unique Gifts! Custom Water Features!

760.943.7256 136 Ranger Road, Fallbrook

760.635.1641 310 N. Coast Hwy, Encinitas

Open 7 Days. Delivery & Set-Up Available

Cards


Precision, Discipline

BUSINESS

&Grace

North County Academy of Dance offers quality instruction By Kim Harris

There was a need in the area for a quality ballet school.

Kim Harris Photos

Graceful lines, flowing patterns and delicate movements are all phrases that can be used to describe what you see when enjoying a night at the ballet. Most of us aren’t born with the ability to execute the precision moves performed by dancers who transport us to another time or place. So where does a dancer go to learn the skills needed to become a prima ballerina? If you live near Bonsall, odds are the North County Academy of Dance is where you’ll go for instruction. Located at the River Village Shopping Center, North County Academy of Dance is headed up by director Cassi Lund, an accomplished ballerina and instructor

Pablo Infante a California Ballet Association Dancer of the Year recipient. The partners decided to open the studio in Bonsall after determining they wanted to go into business for themselves. “We had been teaching all over in San Diego County,” Lund said. “We even traveled and taught other places. Pablo has gone to Mexico and taught master classes and it really was just a matter of you get to a point where you want to work for yourself instead of different people.” Lund said she felt there was a need in the area for a quality ballet school and believed opening in Bonsall would allow for them to reach out to other areas such as Fallbrook, Oceanside and all of North County.

February 2014 | The Boulevard Magazine 19


BUSINESS

Pablo Infante and Cassi Lund pride themselves on quality instruction.

“We felt that there was a bit of a vacuum here,” she said. “We taught in other North County cities but this is the only place we felt wasn’t saturated with a quality ballet school.” They pair said they love the small-town feel and support system they have become a part of due to their location. “We are starting from scratch which is hard, but we just felt like it was a good area,” Lund said. “We saw the space and the Bonsall/Fallbrook area has this great kind of small town support system and appeal. It’s really helped us, the word of mouth, and the way the moms help us spread the word about us.”

Director Cassi Lund corrects a student during class.

Each year the academy does a production of The Nutcracker, complete with live music provided by the San Diego Civic Youth Orchestra, and a big summer show in addition to the smaller in studio shows. Infante says that students will travel quite a distance to take part in the various productions the studio puts on each year. “When we do big productions we audition people from all over,” he said. Lund is quick to note that while ballet is a passion, other styles of dance are also taught, including jazz, tap, hip hop, musical theater, Pilates and yoga fusion for adults. “We do other things but Ballet is kind of our first love and probably what we are

The academy produces two large shows each year.

best at in terms of our passions,” she said. Both Lund and Infante agree it’s important to them to provide quality instruction to students who attend the academy. They recognize the value of the programs they offer and want to ensure that students walk away with a solid foundation in whatever form of dance they choose to study. “We don’t skimp on quality instruction,” Lund said. “We don’t want people to throw their money away because if the child hasn’t been trained properly then you have wasted that money. If they want to dance in any capacity later … it’s an investment. We want to make sure it is a worthwhile

cial Spe ncing a e Fin ailabl Av

Presents  the     9th  Annual

We do it right the first time and every time!

“ART  OF  THE  AVOCADO”  Competition April    8  -­‐   25,  2014

www.neimanscollision.com

Presents the 9th Annual

a 2-­‐Dimensional  &  3-­‐Dimensional  Categories

(760)728-8810

“ART OF THE AVOCADO” Competition

April 8- 25, 2014 a Sponsor  Prizes  for  Each  Category 1st  Place  -­‐  $200  2-Dimensional & 3-Dimensional Categories 2nd  Place  -­‐  $100  Sponsor Prizes for Each Category 3rd  Place   -­‐    $50

Fax (760)728-7131

We are proud to use the newest in environmentally friendly waterborne paints.

Our well-trained staff provides superior workmanship by combining the latest techniques and artistic talents. We are ready to help you process your claim quickly and efficiently. We work as a team to return your vehicle to its pre-accident condition.

We Provide:

Our Garmat spray booth features the patented, dust-free system, essential to restoring a perfect finish on your vehicle.

Our high end equipment help diagnose damage, monitor and document the entire repair process.

• Honest and helpful advice • Essential assistance in processing Insurance Claims • Computerized repair estimates • Towing, car rental and pick up service • Foreign / Domestic vehicle repairs • Certified I-CAR certified technicians • Modern Chief Frame measuring machines • Computerized paint mixing system featuring PPG "Envirobase" paint • All work is fully warranted • Special Financing Available

1381 S. Mission Rd Fallbrook, CA 92028

20 The Boulevard Magazine | February 2014

investment when parents entrust their kids to us which is a big deal. We see to it that the kids are encouraged, nurtured and taken care of and also are learning how to do things the right way. We aren’t just about competition, about teaching those routines or dances. We teach students how to dance so they can go and audition for a college program, a summer workshop or to get a scholarship or whatever it is they are looking to achieve. We make sure they are prepared and its fun.” For more information on North County Academy of dance visit www.nothacademyofdance.com or call 760-703-4958.

 

 

 

 

1st Place - $200 2nd Place - $100 a "Brandon  Gallery  Director's  Award" 3rd Place - $50 a "People's  Choice  Award"    “Brandon Gallery Director’s Award”     sponsored  by  La  Caseta  Fine  Mexican  Food   “People’s Choice Award”  

           Awarded  Day  of  Avocado  Festival

sponsored by La Caseta Fine Mexican Food

Awarded Day of Avocado Festival a Artwork  on  Display  at  Brandon  Gallery  Artwork on Display at Brandon Gallery April 8th-25th April  8th  -­‐  25th  

 

For  Information  and  registration  contact: For information and registration contact: Anita Kimzey, Event Coordinator  Anita  Kimzey,  Event  Coordinator a.kimzey@sbcglobal.net • 714-222-2462 (cell) • 760-731-0277 (home) a.kimzey@sbcglobal.net     j  714-­‐222-­‐2462  (cell)   j  760-­‐731-­‐0277  (home)

Art of the Avocado Competition


GETTING OUT ON THE

BOULEVARD By Annette Higby

Tis the month of love so grab your significant other and go have some fun! Here are a few ideas to get you started. You can also check out www.zvents.com for many options all over the area. Ringers in Bonsall, 9pm-1am: Feb. 7-8, JX3, www.jx3band.com Feb. 14-15, The Decades Band, www.thedecadesband.org Feb. 21-22, Dalton Gang Feb. 28-Mar. 1, JX3, www.jx3band.com Mar. 7-8, Custard Pie www.facebook.com/ringersbar3 Sunday afternoons at Ringers: free BBQ. Open Mic night is every other Wednesday. Call Joanne at Ringers for details, 760-941-5083. Pala Mesa Resort-Aquaterra Restaurant, Fallbrook: Live music on Fridays & Saturdays 6-9pm Feb. 1, Ben Powell Feb. 7, Jesse Cox Feb. 8, Britt Doehring Feb. 14, The Buckleys Feb. 15, Leucadia Cool Club Feb. 21, Free Martin Feb. 22, Britt Doehring Feb. 28, Bell Pepperz, www.ronebel.com www.palamesa.com Valley Fort Steakhouse, Fallbrook: Open Mic Night every Wednesday, 7:30pm, live bands Friday nights, 7:30-10:30pm Feb. 7, Bell Pepperz Feb. 14, Left Coast Willie Feb. 21, Little George Feb. 28, The Decades Band, www.thedecadesband.org Mar. 7, Soul Diego Mar. 14, Bell Pepperz Mar. 21, Burning Crabcakes Mar. 28, The Rogue Devilles www.valleyfortsteakhouse.com Magee’s Tavern, Fallbrook, 8:30pm-12:30am: Live music on Fridays and Saturdays Check their website for updates: www.facebook.com/mageestavern Fallbrook Library (free): Feb. 2, Jeff Berkley, bluegrass/folk/ Americana, 2pm

Feb. 20, 4handsLA, piano duo, 7pm www.sdcl.org

Avocado Half Marathon & 5K Race Feb. 22, 6:30am, Live Oak Park, $35 www.fallbrookchamberofcommerce.org Fallbrook Art Center: Feb. 1-Mar. 16 World of Watercolor: opening reception 2/1, 5-7pm, $10, show continues 2/2-3/16, $6 Feb. 14, 4-6pm, Theater Arts West’s production of A.R. Gurney’s Love Letters, $35 includes champagne and chocolates La Caseta: Valentines Winemaker Dinner with Fallbrook Winery, Feb. 8, 5-10pm Pala Casino: They have a variety of venues, types of music and times. Go to www.palacasino. com for the full schedule. Bill Magee Blues Band: Feb. 1, Sand Crab Tavern, Escondido, 6:30pm Feb. 8, Pauma Casino, 8pm Feb. 14-16 Pala Casino, 4pm Feb. 28, Vinz Wine Bar, Escondido, 7pm Check out his website for other venues outside the area. www.billmageeblues.com

ON STAGE

FEBRUARY 2014

Feb. 26-Mar. 2, Shen Yun, musical showcase of ancient Chinese culture, $60-$200 Mar. 5, 1pm, 4pm, 7pm, Christopher Dean, free Mar. 7, 8pm, Richard Elliott, Jazz, $30-$50 Mar. 15, 7pm, Ashu, Saxophone, $30-$40, with dinner $60 www.artcenter.org Vista: Moonlight Productions Winter Season at Avo Playhouse Jan. 16-Feb. 9, Nunsense Feb. 20-Mar. 9, Blithe Spirit Mar. 20-Apr. 6, The World Goes Round 760-724-2110 or VisTix www.vvba.org and www.cityofvista.com Temecula: Be sure to check out the music at the local wineries. There are too many to mention here so check out www.temeculawines. org and www.cityoftemecula.org

Jazz at the Merc, Thursdays, 7:30pm, $15 Country at the Merc, 1st and 3rd Saturdays, 7 & 9pm, $15 Classics at the Merc, every Sunday, 3pm, $12 Cabaret at the Merc, last Sunday of each month, 6:30pm and 8pm, $20 Friday Night Groove Series, 8pm, $20 each: Feb. 7, Patrice Ruskin & Ndugu Chancler, Jazz Mar. 14, Curley Taylor & Zydeco Trouble, Zydeco Apr. 25, Tony Suraci & The Highwaymen Check the websites for the full winter schedules. There is a lot to do there! Mar. 7-8 Temecula Rod Run Mar. 15-16 Bluegrass Festival http://www.temeculatheater.org/ and TemeculaPresents.org and www.cityoftemecula.org, www.temeculaevents.org

Escondido: Bluegrass music at Round Table Pizza in Escondido (Washington & Ash) will be held Feb. 4, 7-9pm (first Tuesday of each month). Welk Resorts: Jan. 3-Mar. 23, Anything Goes, tap musical, $45 Feb. 18, 21, 22 @ 1pm, Feb. 19 @ 8pm, I’m Old Fashioned with Hal Linden www.welkresorts.com or 888-802-7469 Pounders: Feb. 1, JX3 Feb. 7-8, Misty and the Mobys Feb. 14-15, Cheap Date Feb. 21-22, Str8up Feb. 28-Mar. 1, West of 5 Escondido Center for the Arts: Feb. 5, 1pm, 4pm, 7pm, Sweethearts of Swing, free Feb. 15, 2pm and 7pm, In the Mood, musical revue, $24-$49 February 2014 | The Boulevard Magazine 21


TECHNOLOGY

Buyer Beware

(caveat emptor) or the power of the colloquialism

By Eric Kinnsch

“It’s morally wrong to allow a sucker to keep his money.” – W. C. Fields

Regarding the internet, rules of caution we have used for years apply more than ever. The con and con man have become invisible and our financial safety is no longer secure.

22 The Boulevard Magazine | February 2014

Ladies and gents, step right up! This magical, miracle golden elixir will cure what ails you, be it augue, plague, lumbago, rheumatiz, catarrh or the consumption! This fabulous cureall requires neither mustard plaster or poultice, turpentine or saltpeter. Just your credit card and identity! And fear not, for they can’t put anything on the internet if it isn’t true – great TV commercial. Everyone can be trusted. Ask Target (pronounced Tar-zhay’), Neiman Marcus, Michaels, and their 150 million credit card holders. Now, I know you are a sophisticate, and this approach is simple, but to make the following point, back in the good old days, there were easy rules, tests and tiny modicums one could apply to determine a swindle in progress. Can he look me straight in the eye? Does the story add up? Verifiable? Fast talking and shifty? Does it pass the “smell” test? A bait-and-switch? Pigin a-poke? Spanish Prisoner (names of famous cons)? You could see ‘em coming a mile away. Regarding the internet, rules of caution we have used for years apply more than ever. The con and con man have become invisible and our financial safety is no longer secure. Here are some important common sense American colloquialisms that have withstood the test of time and may save the “bacon” yet again. Apply them all. Repeat after me, what you see is what you get (WYSIWYG), you get

what you pay for. Do look a gift horse in the mouth. If it looks like a duck, fool me once, shame on you, a bird in the hand, your life is the fruit of your own doing. You have no one to blame but yourself. Sold a bill of goods and of course the most important, buyer beware – otherwise known as caveat emptor. Buyer beware states that the purchaser is responsible for checking whether the goods suit his need. The onus is upon you. Buyers always have less information about the good or service they are purchasing, while the seller has more information. Defects in the good or service may be hidden from the buyer, and only known to the seller. Nowadays, the buyer is totally vulnerable as most truth in advertising laws. Standards and practices or any other mechanism of fairness we humans come to expect cease to exist in the internet strata. No more brick and mortar. Whom do you trust? Every piece of the internet landscape is now revenue driven. Programmers are paid to overload every web page, then push – by brute force – you to the maximum purchase point whether you like it or not. Legal or not. This is a far cry from 1998. Some things, a person never forgets. I remember Microsoft’s statement around 1998 after purchasing Netscape. To paraphrase, we will only use the internet and our browser for non-commercial purposes because we make our profit from Operating systems, Office Suites and applications. Microsoft doesn’t need to profit from the internet and will leave it as a bastion for non-

commercial, free thinking expression, unlike our evil, greedy competitors. Anyone Bing lately? Regarding the massive Target debacle: Cousin Lisa Minaker, my local Point of Sale and Barcode wizard for Temecula and far beyond reports that the “hack was accomplished by a process known as RAM Scrapping, using malware called KAPTOXA running on the POS workstations.” Most POS store terminals are PC’s running some version of Windows with a point of sale interface stuck on top. They are not necessarily secure because IT department don’t see them as high risk, since all they are designed to do is process transactions. Well, guess what? Random Online Rules to follow – you should already know these: • Do not use a bank debit card. Do not use any card that is attached or linked with a real bank account with real assets. Use a separate Visa or Mastercard account. They give special protections and features. Use a low limit card and check activity frequently. Visa, for example, may pay your insurance deductible if used to rent a car that was then involved in an accident. • Do not allow credit card data to be stored when given the option online. Always do a one time pay. Your transaction data is then more likely to be permanently purged when the vendor does periodic “system maintenance” and not stored. • Create as few online accounts as absolutely necessary. Whenever possible, sign on as a guest account instead. • Do not set up AutoPay online


especially if the vendor’s monthly charges require frequent scrutiny. A good example of this is cell phone carriers such as ATT and Verizon. One exception is a safe, fixed, static payment such as a mortgage payment when both accounts – payor and payee – are at the same bank. • Do not unsubscribe. Malicious email masquerades as what appear to welcome or harmless messages or maybe mild innocuous SPAM. Once you click any link in the message, including the unsubscribe link, you may be compromised or at the very least, the recipient of dozens more dangerous emails. I receive these every day. Your security program should block these, or you can choose to block the extension (I receive a lot of .eu, .ru, uk). • Replace credit cards frequently. Request a new card number whenever possible. • Use an independent credit card to insert cash into Online accounts such as Pay Pal, then pay the advance in full every month. • Only deal with the real retailers that have a real brick and mortar presence.

Look at the URL. • Don’t blindly react to Google and Bing searches. Search engines are not obligated to give you a safe search results. • Change passwords frequently. • Above all else, employ Solipsism as a safety net for the internet. Solipsism is the philosophical idea that only one’s own mind is sure to exist. Solipsism holds that knowledge of anything outside one’s own mind is unsure. The external world and other minds cannot be known, and might not exist outside the mind. Apply this to the internet, if it cannot be seen, touched, smelled, tasted or known by any other empirical method of discovery, it may not exist and must be verified. Be a skeptic. Or even better, try this: Hey, our area is a great place, full of great stores and wonderful people. Shake a hand, wave hello, be with humans, go brick and mortar whenever possible. We need you. *Courtesy of U.S. Library of Congress Eric Kinnsch is an IT service provider since 1993 Reach him at: article@kinnschengineering.com or 760-207-0851

BUSINESS OWNERS & MANAGERS... Traditional media. Social media. Today, there are more ways than ever to promote your business. But how can you tell whether your marketing program is doing everything it could to generate qualified leads? Here’s an easy way to find out. We offer a fast, affordable analysis that will give you an objective view of the effectiveness of your marketing program...guaranteed. For information on our Express Marketing Analysis, visit www.RickardsMarketing.com/ExpressMarketingAnalysis, or email us at info@RickardsMarketing.com.

Miscellaneous tips, minutia and fun facts n Microsoft EOL (End of Life) for Windows XP is currently April 8, 2014. It will probably be extended to July 15, 2014 (and beyond). n To affix an idea in your mind, repeat it 21 times (Seriously) example.: Who the heck was that actress?: Abbie Cornish, Abbie Cornish, Abbie Cornish... n If possible, After XP dies, Stick with Windows 7, skip Windows 8 and 8.1. Prediction is Windows 9 will be better. n New concept (much more to come): the Internet Of Things (IOF). TV, ‘fridge, smart home, car, smart phone, utility meter, etc. n MI6 and MI5 ‘refuse to use Lenovo computers’ over claims the Chinese company makes them vulnerable to hacking. Machines produced by Lenovo, the Chinese central government state-backed technology company, which is the largest PC producer in the world, are claimed to have been found in tests by MI5 and GCHQ to have modifications in their circuitry which could allow remote access to the devices without the owners’ knowledge. Makes me warm all over!

Friend us!

n IBM is in selling its server division to Lenovo (Lenovo is part owned by Chinese Central Government). Years ago, IBM sold its Thinkpad laptop division to Lenovo, who, again is part owned by communist China. Lenovo has used the power of the communist central government to strong arm manufacturers and distributors to become #1 worldwide .Why did you do it, IBM? n The smart ‘fridge and TV may be the next device to spy on you. n Internet Explorer 8 (latest version supported by Windows XP), no longer compatible w/ most. n The composition of snake oil medicines varies markedly among products. A popular preparation contained the following: Mineral oil 1% fatty oil (presumed to be beef fat) Red pepper Turpentine Camphor (This is similar in composition to modern-day capsaicinbased liniments or chest rubs. None of the oil content was found to have been extracted from any actual snakes.)

Visit us while the aloes are in bloom!

got schelpei?

ALOE SCHELPEI: 1-galS. only $3.90, 5-galS. only $11.90* *1 GALS. REG $5.90; 5 GALS. REG. $11.90. LIMIT 20. OFFER GOOD WHILE SUPPLIES LAST OR UNTIL 3/31/14.

Drought-tolerant. Fire-resistant. Exclusively succulents.

Serra Gardens landscape succulents

760-990-4762

“One of San Diego County’s finest nurseries.” — San Diego Home/Garden Lifestyles Magazine 897 Quail Hill Road, Fallbrook. Entrance off Santa Margarita Drive. Open weekdays 8 a.m. to 4 p.m., Saturdays 8 a.m. to 12 noon. Closed Sundays.

RickardsMarketing.com

www.serragardens.com • www.cacti.com SG_display_ad_Feb2014_alsch_1a.indd 1

2:04 PM February 2014 | The Boulevard1/10/14 Magazine 23


building satisfaction Whether you are building your dream home, planning a remodel or adding a room addition, Hartcorn Construction has the same dedication to each and every client to ensure

100% satisfaction.

760.723.9965 Office/Fax

760.518.8579 Cell

Family owned & celebrating 27 years in business

remodels room additions custom homes

– www.hartcornconstruction.com – hartcornconstruction@roadrunner.com lic# 491386


•Professional •Dedicated •State-Of-The-Art Prompt, Accurate Results. Our facilities use the most advanced equipment available to provide the finest imaging quality for all diagnostic procedures. OUR SPECIALIZED STUDIES

OUR SERVICE

OUR COSTS

– MRI: high resolution imaging of all orthopedic studies – TMJ Imaging – MR Spectroscopy – Breast Imaging – Diffusion and Perfusion for Brain-imaging – Digital X-Ray We are continually adding services as technology advances.

Achieving excellence in service to the physician, their staff, and their patients is our primary goal. Our highly skilled professionals personally analyze all My Imaging Center imaging studies to ensure superior quality on every exam. Our goal is to be recognized as the premiere medical imaging company in Southern California.

Individuals with and without insurance will find that the cost of each procedure is dramatically reduced in comparison to other medical sites offering the same services. X-Rays Up to 3 Views ......................... $50 X-Rays Up to 5 Views ......................... $75 MRI w/o Contrast ............................$300 MRI w/Contrast ...............................$450 MRI w/ & w/o Contrast ...................$650 CT Scan w/o Contrast .....................$250 CT Scan w/Contrast ........................$350 CT Scan w/ & w/o Contrast ............$550 CT Full Body (Neck to Pelvis) ..........$499 CT Full Body (Head to Pelvis) ..........$599 Ultrasound .......................................$100

OUR EQUIPMENT – – – –

Magnetic Resonance imaging (MRI) CT, Computed Tomography (CAT-Scan) Digital X-Ray Ultrasound Sonogram

We accept all major private insurance: Medicare, MediCal, Worker’s Compensation and personal injury cases on a lien basis. Our facilities are also open evenings and weekends by appointment.

Call Toll-Free to Make an Appointment: 888.444.2588

Fallbrook

616 E. Alvarado Street, Suite D, Fallbrook, CA 92028 Phone: 760.689.6100 | Fax: 760.689.6110

www.myimagingcenter.com


How can your business be seen by every local homeowner? Advertise In

Worshipping ThE BoulEvard’S local churchES Bonsall

2014

The Standard for Everything

Fallbrook

• Businesses • Non-Profits • Locals Making An Impact • Local Artists • Dining, Shopping • Calendar of Events

...And So Much

MORE!

Call now to reserve your space! 18,000 copies of the Sourcebook are distributed throughout the year. • Direct-mailed to every homeowner in Fallbrook, Bonsall, Rainbow, and De Luz • Available in local business, medical, restaurant, and hotel lobbies • Also available at the Chamber of Commerce & local real estate offices • Sourcebook has a keep-rate of 74%

(760) 723-7319 or email advertising@thevillagenews.com

26 The Boulevard Magazine | February 2014

Bonsall Community Church | 31542 Old River Rd | 760-945-1276 New Song Inland Hills | 31505 Old River Rd (Bonsall Comm Ctr) | 760-560-5000 Riverview Evangelical Free Church | 4980 Sweetgrass Ln | 760-941-1430

Fallbrook

Calvary Chapel Fallbrook | 488 Industrial Way | 760-728-9138 Christ Church Fallbrook, Anglican | 2000 Reche Rd | 760-728-2007 Christ the King Lutheran Church | 1620 S. Stage Coach Ln | 760-728-3256 Christian Science Church | 1109 E. Fallbrook St | 760-728-0242 Community Baptist Church | 731 S. Stage Coach Lane | 760-728-2966 Emmanuel Baptist Church | 911 E. Elder St | 760-728-2667 Fallbrook Assembly of God / Living Waters | 2000 Reche Rd | 760-728-1596 Fallbrook Church of Christ | 1588 S. Mission $105 | 760-728-3900 Fallbrook First Baptist Church | 221 N. Pico | 760-728-7771 Fallbrook United Methodist Church | 1844 Winter Haven Rd | 760-728-1472 Grace Presbyterian Church (PCA) | 1978 Reche Rd | 760-451-8207 Hilltop Center for Spiritual Living | 331 E. Elder St | 760-723-8291 North Coast Church/Fallbrook | 2400 Stage Coach Ln | 760-728-2888 Rainbow Community Church | 2560 Rainbow Valley Blvd | 760-728-2051 Seventh Day Adventist English Church | 1200 Old Hwy 395 | 760-723-7733 SonRise Christian Fellowship | 463 S. Stage Coach Ln | 760-728-5804 St. John’s Episcopal Church | 434 N. Iowa St | 760-728-2908 St. Peter’s Catholic Church | 450 S. Stage Coach Ln | 760-728-7034 St. Stephen Evangelical Lutheran Church | 1636 E. Mission Rd | 760-728-6814 Zion Lutheran Church | 1405 E. Fallbrook St | 760-728-8288

North Escondido

Assembly of God/Neighborhood Church | 1001 W. Country Club Ln | 760-741-7881 Calvary Chapel of Escondido | 1675 Seven Oakes Rd | 760-489-6255 Christian Science Church | 440 S. Broadway | 760-745-1561 Cornerstone Baptist Church | 501 N. Main Ave | 760-613-7402 Creative Center for Spiritual Living | 1330 E. Valley Pkwy | 760-741-0853 Emmanuel Faith Community Church | 639 East 17th Ave | 760-745-2541 Escondido United Reformed Church | 1864 N. Broadway | 760-745-1679 First Congregational Church of Escondido | 1800 N. Broadway | 760-745-3320 Fundamental Baptist Church | 1111 N. Ash St | 760-743-1600 Gateway Community Church | 1451 Montiel Rd #120 | 760-746-0370 Gloria Dei Lutheran Church | 1087 W. Country Club Ln | 760-743-2478 House of Prayer Lutheran Church | 795 N. Rose St | 760-745-3738 My Father’s House Apostolic Church | 1717 E. Lincoln Ave | 760-741-6199

San Marcos

Angelican Church of the Resurrection | 135 Los Vallecitos de Oro, Ste F | 760-471-5205 Crossroads Christian Reformed Church | 2406 N. Twin Oaks Valley Rd | 760-744-4673 Harvest Orthodox Presbyterian Church | 380 Mulberry Dr #A | 760-731-4949 North Hills Baptist Church | 2910 Norman Strasse #103 | 760-412-9322

Temecula

Calvary Chapel of Temecula | 27462 Enterprise Circle West | 951-699-0553 Chabad Synagogue | 43946 Carentan Dr | 909-303-9576 Christian Science Society | 28780 Old Town Front St #A6 | 951-695-9900 Community Church of the Valley | 27570 Commerce Center Dr #125 | 951-676-3007 Congregation Havurim (Reform Temple) | 42690 Margarita Rd | 951-676-1108 Crossroads Church | 28753 Via Montezuma | 951-695-1123 Hope Lutheran Church | 29141 Vallejo Ave | 951-676-6262 Living Word Church | 42135 Winchester Rd | 951-894-6333 Rancho Community Church | 31300 Rancho Community Way | 951-303-6789 St. Nicolas Greek Orthodox Church | 42030 Avenida Alvarado Ste A To submit a church listing, email events@theboulevardonline.com


If you ever wanted a gate...Now is the Time!

Solar Entry Gate Special $5995

Plus tax

Installed *Up to 16 ft.

Full Solar System Includes: De Luz

Live Oak

Main Street

Mission

*

Automate Your Existing Gate for Only

• Choice of 4 Styles of Gates $1995 • Gate Motors, Solar Panels & Batteries • Entrance Gooseneck & Wireless Keypad • Safety Sensors • Gates are Galvanized & Powder Coated • 5 Year Warranty that includes Posts & Hinges

Call Fallbrook Overhead Doors & Entry Gate Systems To Learn More: 760-728-3823 or email fallbrookoverheaddoors@gmail.com

Now Open!

Fallbrook’s New Medical Group Primary Care Physicians * Rotating Specialists

Our physicians support your choice to access healthcare services locally

Dedicated to providing quality healthcare for your entire family –infants to seniors Most major insurance plans are accepted, including HMO’s, Medicare & Medi-Cal. Walk-ins welcome!

760-731-8989 ● 591 E. Elder Street, Suite C, Fallbrook ● FallbrookHealthcarePartners.com February 2014 | The Boulevard Magazine 27



The Boulevard Magazine