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Guidelines Book


Table of contents:

-Why the brand -Logo size -Logo variation -Clear space requirements -Color requirements and restictions -Background DO and DONT’S -Incorrect logo use


Brand promise:

We are your full service Russian-language accounting, business, consulting, legal, and tax firm in the heart of Los Angeles. The overwhelming majority of our clients are Russian speaking. We were founded over 10 years ago and possess the experience, expertise and practical knowledge of the highest caliber to help you with all of your U.S. and international business and personal needs.


Why the Logo

LEGAL TAX RESOLUTION

The abacus is a calculating tool that was in use centuries before the adoption of the written modern numeral system and it can be a great symbol for an accounting company. All the colors also have a meaning, dark blue represents stability, green is money and orange represents enthusiasm and success which is the biggest goals of this company.


Color requirements and restictions C:99% M:97% Y:4% K:1%

C:75% M:1% Y:100% K:0%

C:54% M:47% Y:46% K:12%

C:0% M:51% Y:99% K:0%

PMS: 2E3191

PMS: 37B34A

PMS: 908F8F

PMS: F6921E

Color Restrictions: - Only use these colors listed Dark Blue, Green, Orange and Grey - Properly weighted from top to bottom - No gradients or texture included in the logo - Adjustments made be made if it’s necessary for packaging or other form of printing


Examples of incorrect logo usage LEGAL TAX RESOLUTION

Never separate the lines, they must be next to each other

LEGAL TAX

Make sure the space between lines are the same

LEGAL TAX

The name of the company has to be right below and in the middle of the abacus

RESOLUTION

RESOLUTION


Space Requirements -0.6 inches between lines to create a balance in the logo -0.5 inches between both corners of the logo to make sure the name of the company is perfectly in the middle

0.6 inches

LEGAL TAX RESOLUTION

0.5 inches


Logo variation LEGAL TAX RESOLUTION

-Main logo with a company name This logo is udes for: -Signature -Car logos -Business cards

-Secondary logo without a company name This logo is udes for: -Mobile App -Uniform -Receipt


Background Do’s and Dont’s Do’s

- Solid Background - One color (white is better)

Dont’s

- Textured Back grounds - More then one color

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