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BLOG FOR ALLSTATE Even though domestic violence affects one in four women in their lifetime, more than one-third of Americans have never discussed the issue with a friend or family member. Three out of five believe that it is a difficult issue to discuss. This month, The Allstate Foundation and the YWCA, the oldest and largest multicultural women's organization in the world, are joining forces to break the silence and raise awareness about domestic violence by launching a new campaign designed to spur conversation and make it easier to talk about the issue. Based on long-term commitment to helping empower women economically to end domestic violence, the campaign encourages individuals to spread the story of the Purple Purse – the Foundation's new national symbol for domestic violence. To spread the message about the power of the Purple Purse, The Allstate Foundation today launched www.PurplePurse.com. The website appears to be an online shopping magazine, but after scrolling down the page, the user will find a variety of information and resources specific to the issue of domestic violence and financial empowerment. To kick-off the campaign, The Allstate Foundation and YWCA, along with top bloggers, are organizing TweetUps in nine cities across the country. The events are planned in nine cities across the country, including Birmingham, Ala., Chicago, Cincinnati, Cleveland, El Paso, Texas, Los Angeles, New York City, Seattle, and Tucson, Ariz. Each year, The Allstate Foundation contributes more than $3 million in grants and programming to support economic empowerment for survivors and to help end domestic violence. Visit www.PurplePurse.com and www.ClickToEmpower.com to learn more. http://www.youtube.com/watch?v=Gdn_UDyucI&feature=player_detailpage


Blue Moon Mexican Cafe 7 Pondfield Road Bronxville, NY 10701 914-292-6000 News Release FOR IMMEDIATE RELEASE Oct. 13, 2011

Contact: Viktoriia Kyryliuk PR manager 914-xxx-xxxx vkyryliuk@bluemoonmexcafe.com

Blue Moon Mexican Café and the National Breast Cancer Foundation make strides against breast cancer BRONXVILLE, NY— Blue Moon Mexican Café cares about the community. In partnership with the National Breast Cancer Foundation (NBCF), the restaurant will hold a series of events to support the cause. Events will include a Halloween party fundraiser and a “Share Your Strength” event to support NBCF’s Early Breast Cancer Detection Program. Blue Moon’s first-ever Halloween fundraiser will be held in the restaurant on October 29, 2011. The best adult and child costume will receive a grand prize. Blue Moon will donate all restaurant revenue during the event and all other proceeds to NBCF. Blue Moon will also hold the “Share Your Strength” event dedicated to the breast cancer. The event will take place in the restaurant on October 15, 2011. Come enjoy delicious food that is sure to spice up your life and learn more about the Early Breast Cancer Detection Program and share your survival stories. Please help Blue Moon and NBCF make strides against


breast cancer. Every effort counts. Blue Moon encourages everyone to support the cause while enjoying time with family and friends. For more information on upcoming events, join the Blue Moon Rewards Club and follow Blue Moon on Facebook and Twitter. To donate to NBCF, post survival stories or for more information, visit Blue Moon’s website: www.bluemoonmexicancafe.com. About the National Breast Cancer Foundation, Inc.: Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit our website at www.nbcf.org. About Blue Moon Mexican Café: Blue Moon Mexican Café is a full-service neighborhood Mexican restaurant. Fresh, homemade and creative Mexican and Southwest fare are served in a fun and inviting atmosphere. Catering to a variety of clientele, Blue Moon Mexican Café generates revenue from multiple sources, including takeout, delivery, catering, a full-service bar and community-based special events. ###


Family Fun Nights at Blue Moon Mexican Café Wow! Bronxville and Westchester families really spiced their lives this past Monday at Blue Moon’s Family Fun Night. It was a great time, to say the least! If you missed out on the fun this time around, don’t worry! Blue Moon will host Family Fun Nights every Monday throughout the month! Sunny the Clown kept the entertainment coming with her artful face painting, balloon animals and fun-filled games, while kids enjoyed delicious menu items for half-price! Daniel Moscowitz, a five year-old boy from Eastchester, said “I love coming to Blue Moon on Mondays! It’s my favorite place ever!” For the Moscovitz family, Monday visits to Blue Moon have become a tradition. Find out more about Blue Moon’s special events by joining our Blue Moon Rewards Club! For more information visit www.bluemoonmexicancafe.com, or visit our Facebook or Twitter pages.


A MEDIA PLAN FOR NATIONAL INVESTOR


RELATIONS INSTITUTE A summary of an organization National Investor Relations Institute (NIRI) was founded in 1969. NIRI is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. The largest professional non-profit investor relations association in the world, NIRI’s more than 3,500 members represent 2,000 publicly held companies and $5.4 trillion in stock market capitalization. NIRI is dedicated to advancing the practice of investor relations and the professional competency and stature of its members. For more information, please visit www.niri.org. Situational analysis NIRI media challenges: > Breaking through all of the "noise" -- Getting the attention of major media outlets is a big challenge. > NIRI's small organizational size -- As a very small nonprofit, NIRI may not seen as influential by the media, and therefore, not worth spending time with. > IR professionals are traditionally media-shy -- Unlike PR professionals whose job it is to gain media coverage, IR professionals are focused on relations with Wall Street, and often seek to keep organizations out of the media. Time period of the campaign 3 months Goal To raise the awareness of the organization among students in New York state. Grow the number of students members of NIRINY chapter.


Target audience Students of MBA and Public Relations programs of New York state. Strategies To use local New York state media, colleges and universities newspapers to raise the awareness of the organization among students. To use social media to increase New York students interest in the organization Create an educational campaign to raise the awareness of students about NIRI’s educational possibilities in New York state. Create a fund raising campaign to increase students’ interest in NIRI as a non-profit organization. Tactics To use of Facebook to raise New York students interest in the organization. (Make frequent posts on NIRI’s Facebook page). Use Facebook because the number of Facebook likes decreased from 235 to 25 from March to end of April 2011.Another reason to use Facebook is the fact that 80-89% of Millenials generation (18-33) use Internet for social media, according to www. pewinternet.org. Create an educational campaign in NIRI New York chapter about NIRI’s educational and exceptional career opportunities for students in the colleges and universities with MBA and public relations degree. Make a presentation in universities and colleges for MBA and public relations students. Create a fund raising campaign “Bring Hope to Japan”. After a horrible disaster in Japan, the whole world is worried about the future and destiny of this country. NIRI will initiate a national fund-raising campaign among investor relations professionals. Furthermore, pitch a news release to the newspapers and to the


radio about this campaign. Upload a video with Jeffry D. Morgan, NIRI President and CEO, giving a speech about fund-raising campaign under the name “Bring hope to Japan.” It will help to improve the reputation of investor relations professionals, NIRI and raise the awareness of the organization. Cooperating with Columbia Japan Center, create an event with talented students and those who want to help (singing, acting a play, playing musical instruments etc.). Money raised through this event will be donated to people in need in Japan. All the participating students will get free NIRINY chapter membership, and will be able to attend the annual NIRI conference for free and present themselves to the main hiring companies in New York. Methods of distributing the tactics Social media Frequent posts on NIRI Facebook page. Educational campaign Make a live presentation in the New York colleges and universities. (Create Power Point presentation. CEO and President of NIRI Jeffry Morgan will give the presentation. Another student members of NIRINY chapter will be invited to share their experience. Organize refreshments) Distribute brochures with information about NIRI’s educational opportunities in universities and colleges career centers. Create a webinar on demand on NIRI’s web page with this campaign. Create a discussion board on NIRI’s website where current student members can share their experience about NIRI’s educational programs and how NIRI helped them in their career lives. Put posters in colleges and universities about presentation


Fund raising campaign “Bring Hope to Japan” Upload a video on YouTube with NIRI’s President speech about the campaign. Distribute a news release to the local newspapers and colleges and universities’ newspapers via e-mail. Put posters in colleges and universities about fundraising event campaign. Distribute newsletters to NIRINY chapter members and in universities and colleges career centers and on campus via mail. Create “Bring Hope to Japan” widget on http://www.niri.org website. List of universities and colleges 1. Columbia University Columbia University center for Career Education Phone: 212- 854-5609 www.columbia.edu 2. New York University (NYU) NYU Wassweman The Center for Career Development Phone: 212-998-4730 www.nyu.edu 3. Fordham University Career Services Center e-mail: careerolan@fordham.edu www.fordham.edu 4. Pace University Career Services Center Phone: 212-346-1950


www.pace.edu 5. City University of New York (CUNY) Office of Educational Opportunity and Diversity Programs Phone: 212-817-7540 www.cuny.edu 6. St. John’s University Career Center Phone: 212-277-5112 www.stjohns.edu 7. New York Institute of Technology (NYIT) Career Service Center Phone: 212-261-1537 www.nyit.edu 8. Baruch College STARR Career Development Center Phone: 646-312-4670 646-312-4674 www.baruch.cuny.edu 9. Berkeley College Career Services Center Phone: 973-278-5400 ext. 1337 www.berkeleycollege.edu 10. Iona College Career Development Center Phone: 914-633-2462 www.iona.edu


MEDIA LIST Daily News Erin Durkin -- a journalist voicers@edit.nydailynews.com The Journal News Elizabeth Ganga – a journalist eganga@lohud.com The Ionian Heather Nannery – editor-in-chief ionanewspaper@gmail.com Columbia Scholastic Press Association cspa@columbia.edu Phone: (212) 854-9400 Edmund J. Sullivan -- editor ejs3@columbia.edu (212) 854-9400 The Manhattan Chronicle (NYIT) Phone: 212-261-1693 chronicle@nyit.edu Washington Square News (NYU) Julie DeVito – a journalist editor@nyunews.com WNYU Radio Phone: 212-998-1677


netradio@wnyu.org The Observer (Fordham University) Anthony Hazell -- editor (212) 636-6015 AnthonyHazell@yahoo.com The Pace Press Natalie Gavilanes -- editor Phone: (212)346-1553 press@pacepress.org Columbia Japan Society Aki -- president att2114@columbia.edu


NEWS RELEASE FOR IMMEDIATE RELEASE Contact: Viktoriia Kyryliuk May 7, 2011 Tel: 914-282-1601 e-mail: viktoriiakyryliuk@gmail.com FUND RAISING CAMPAIGN “BRING HOPE TO JAPAN” NIRINY members and New York students initiate a fund raising program NEW YORK, NY -- National Investor Relations Institute (NIRI) with students of New York universities and colleges initiates a fund raising program “Bring Hope to Japan”. According to ABC News, the earthquake in Japan was the largest in the country, since seismology records began in 1900. The aftermath of this disaster is terrible and NIRI simply cannot stand aside. Cooperating with Columbia Japan Center, NIRI will organize an event where all the students of New York willing to help can show their talent: sing, dance, act or play musical instruments. Money raised trough this event will be donated to Japan. All the participating students will get free NIRINY chapter membership, and will be able to attend the annual NIRI conference for free and present themselves to the main hiring companies in New York. The event will take place in Columbia University Concert Hall May 10, 2011. All the tickets can be purchased online on www.niriny.org, or on the website of Columbia Japan Society http://www.columbia.edu/cu/japansociety/index.html.


Joining NIRI you’ll open to yourself new possibilities in your career. To find out more about NIRI and its education programs, please, visit our website http://www.niri.org. Moreover, if you’re MBA or Public Relations student in New York state, you can find a poster and brochures about our organization in the career service center of your university or college. NIRI will visit major universities and colleges of New York state with an educational campaign. The CEO and President of NIRI and a number of another student members of NIRI will tell how NIRI can change your professional life. Please, go to the career center in your educational establishment and ask about our presentation in your university or college. If you’re not a student of New York you can see our presentation online on demand on our website www.niri.org. About the National Investor Relations Institute (NIRI) Founded in 1969, NIRI (www.NIRI.org) is the professional association of corporate officers and investor relations consultants responsible for communication among corporate management, shareholders, securities analysts and other financial community constituents. NIRI is the largest professional investor relations association in the world with more than 3,500 members representing 2,000 publicly held companies and $5.4 trillion in stock market capitalization.


Measurement of success Analyzing media coverage Analyze website traffic Compare the number of members before and after the campaign Compare Facebook likes before and after campaign Budget $3000 (print brochures, send newsletters)

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