Marketing Thumb-rules xvii
BONUS CHECKLIST #7: THE 6 TARGETS OF COMMUNITY MARKETS □ Label awareness (Group consciousness) ◊ Do their common characteristics have a name? ◊ Do they describe themselves with a group term? ◊ Would they publicly admit to what you ascribe? □ Felt, pressured, and urgent need ◊ Government mandate or regulatary pressure ◊ Peer pressure; from trusted advisors, or influencers ◊ Seasonal or date-driven deadline als
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□ Lingo and dates ◊ Jargon & colloquialisms ◊ Personal interests & hobbies ◊ Events, conferences, & gatherings □ Media subscriptions ◊ Event attendance ◊ Readership: Magazines, journals, newspapers, etc. ◊ Websites, portals, blogs, etc. □ Preferred buying channels ◊ Which one of the W.A.T.E.R.S.S. do they prefer? ◊ Who do they ask? Who are their top influencers? ◊ How do they learn about what you know? ◊ Where do they buy complementary services? □ Personal Brand appeal ◊ What makes your competency different and better? ◊ What makes your character distinctive and better? ◊ What makes your charisma distinctive and better? ◊ Who says, besides you?