Flora Niagara 2017

Marketing - Visitors • Our Target: 3 million visitors • 74 million population within 800 k (a day’s drive) • 50% new visitors – direct spending of $240 million • Three-tier marketing approach for Flora Niagara 1. Ontario (40%) 2. Rest of Canada & U.S. (35%) 3. Overseas markets (25%) • Flora Niagara marketing collaborators: – Ontario Tourism Marketing Partnership Corporation – Canadian Tourism Commission