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This is what Magazines

Otavamedia is the largest publisher of public periodical magazines in Finland.

Interest doesn’t depend on the channel Otavamedia offers advertisers multi-channel media solutions and interesting content to reach the desired target audiences. Content that Finns actively and committedly follow and with which they spend a lot of time. Interest guides our operations. We believe that the most potential buyers are best found among their own areas of interest. Research has proven that consumers are also more open to advertising relating to the topic when it’s observed in a relevant and interesting media environment. Utilise our multi-channel media solutions, strong content marketing expertise and measures derived from research information and data to implement effective marketing communications – in print, online as well as mobile. Tomi Takanen Media Sales Director

For more information, see otavamedia.fi/mediatiedot

3.7 million encounters

among content that readers are interested in.

Content marketing

The core of content marketing is systematic content production, combining the publisher’s targets and the needs of the target groups. A good content strategy ensures that the customer receives value for each euro invested in content production.

Online media

Over 1.8 million visitors on computers

and nearly 500,000 visitors on tablets every month.

Video & webcast

We design and produce video solutions from small online videos to large, story-like entities. Webcast enables participation in an event via your own computer regardless of location, watching either live or on demand.


3

we are today. Mobile

Research on advertising Further information on our research is available at otavamedia.fi/mediatiedot/tutkimus

Native marketing Contents: Contact information.. . . . . . . . . . . . . . . . . . . . . . . . . Magazines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Online services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Content marketing. . . . . . . . . . . . . . . . . . . . . . . . . . .

4 6 8 9

General-interest media

Over 1.3 million visitors on smart phones

and nearly 500,000 visitors on tablets every month.

Native marketing offers advertisers the opportunity to be seen as a seamless part of influential content with the help of, for example, advertorials, competitions, tests, games, events, test groups, and blog and vlog contents.

Research

Events

Hymy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Seura . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suomen Kuvalehti . . . . . . . . . . . . . . . . . . . . . . . . . . . TV-maailma. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11 12 14 15

Women’s media Deko. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Anna. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kaksplus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kotiliesi Käsityö . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kotiliesi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kotilääkäri. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Maalla. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Viva. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17 18 20 21 22 24 25 26

Men’s activity media Erä. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Golflehti . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kippari . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Metsästys ja Kalastus . . . . . . . . . . . . . . . . . . . . . . . . Tekniikan Maailma . . . . . . . . . . . . . . . . . . . . . . . . . . . TM Rakennusmaailma . . . . . . . . . . . . . . . . . . . . . . . Vauhdin Maailma . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vene. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28 29 30 31 32 33 34 35

Children’s media Koululainen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Special media We know Finns’ consumer behaviour, values and attitudes, interests, and how they relate to advertising. ­ We study how our customers’ advertising works.

We encounter consumers in dozens of events each year. Events provide an excellent channel to engage consumers in a strong dialogue and create personal brand encounters for them.

Kanava. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Parnasso. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Alibi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Seura SuperRistikot . . . . . . . . . . . . . . . . . . . . . . . . . .

39 39 40 40

Good to know Insert sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Various inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Insert prices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Advertisement sizes . . . . . . . . . . . . . . . . . . . . . . . . . Material and sales terms. . . . . . . . . . . . . . . . . . . . . .

42 44 45 46 47


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Contact Media sales Tomi Takanen

Media Sales Director tel. +358 50 310 3052

Sanna Ilonen

Media sales for customer magazines

Marita Enqvist

Veli-Pekka Jaatinen

Tuomo Julmala

Sari Alasaari

Key Account Manager tel. +358 400 656 757

Sales Group Manager tel. +358 400 684 364

Regional sales Saarsalo Oy Mikko Nykänen

Sales Director tel. +358 40 567 6400

Jussi Piha

Key Account Manager tel. +358 40 178 4062

Key Account Manager tel. +358 50 494 9315

Sales Manager tel. +358 40 760 1156

Sales Manager tel. +358 50 522 5475

Jani Koivunen

Jari Koskelo

Juha Kurvinen

Mikko Salmensuo

Tommi Lammi

Thomas Reenpää

Customer Relations Director Sales Manager tel. +358 40 514 1671 tel. +358 40 527 9890

Sales Manager tel. +358 40 159 9911

Sales Manager tel. +358 44 569 4833

Helena Räikkönen

Kari Sammallahti

Sales Manager tel. +358 40 541 5787

Janna Laiho

Sales Group Manager tel. +358 40 708 8564

Kari Salko

Toni Syrjäläinen

Sales Manager tel. +358 400 213 232

Sales Manager tel. +358 400 604 133

Harri Silvonen

Fredrik Ström

Tuire Sillanpää

Ilkka Terkomaa

Sales Group Manager tel. +358 400 406 374

Niko Vahtera

Key Account Manager tel. +358 50 359 0577

Visiting address

Sales Manager tel. +358 40 575 2535

Marja Tuovinen

Key Account Manager tel. +358 40 541 5781

Riku Suuriniemi

Sales Manager tel. +358 50 374 8174

Sales Manager tel. +358 40 848 6900

Sales Manager, international sales tel. +358 400 608 766

Sales Manager tel. +358 44 777 5112

Sales Manager tel. +358 50 468 6255

Sales Manager tel. +358 40 594 4204

Anita Suuronen

Marketing Secretary tel. +358 50 438 0833

Jari Vehola

Sales Manager tel. +358 500 929 806

Otavamedia Maistraatinportti 1 FI-00240 Helsinki

Postal address

E-mail

Regional sales Saarsalo Oy

firstname.lastname@otava.fi Sorkkalantie 394 FI-33980 Pirkkala Otavamedia Maistraatinportti 1 E-mail FI-00015 Otavamedia firstname.lastname@saarsalo.fi


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information Media services Maarit Kauppinen Service Manager tel. +358 40 525 9190

Tuija Isosuo

Customer Service Manager tel. +358 50 310 3102

Anita Kaski

Media Assistant tel. +358 50 346 1574

Pia Kosonen

Digital services

Marketing and research

Jukka Pulkkinen

Jaana Merikallio

Head of Digital Media Sales tel. +358 50 390 4851

Marketing Manager tel. +358 40 708 2494

Niina Ahtee

Jaana Aaltonen

Campaign Designer tel. +358 40 758 8664

Antti Ellonen

Digital Business Development Manager tel. +358 50 310 3177

Piia Pöyhönen

Media Assistant tel. +358 50 320 7972

Campaign Designer tel. +358 50 390 4880

Lea Rasimus

Aki Ronkainen

Media Assistant tel. +358 50 390 4883

Maarit Tolvanen

Media Assistant tel. +358 50 390 4882

Sales Manager tel. + 358 50 310 3133

Tiina Sihvonen

Research Designer tel. +358 40 551 7411

Kari Anttila

Research Manager tel. +358 40 541 4279

Arto Liinpää

Marketing Designer tel. +358 50 592 4284

Katja Sampo

Research Manager tel. +358 40 765 3335

Lotta Stålhane

Campaign Designer tel. +358 50 304 8161

Research Manager tel. +358 50 356 2639

Jaana Suviola-Suni

Sanna Tuominen

Campaign Designer tel. +358 40 594 1309

Product Manager tel. +358 400 580 058

Tea Vihersaari

Marketing Coordinator tel. +358 40 706 4859

Native advertising Sami Markkanen

Print material

ilmoitukset@otavamedia.fi www.aikakausmedia.fi/ADS Technical data tel. +358 40 574 7795

Online material

verkkoaineistot@otavamedia.fi

Business Manager tel. +358 40 586 8872

Elli Mäkilä

Business Manager tel. +358 45 326 3212


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Maga Women’s media Anna

272,000 readers

Kotiliesi Käsityö 208,000 readers

Deko

136,000 readers

Maalla

116,000 readers

Kaksplus

78,000 readers

Kotilääkäri

Kotiliesi

293,000 readers

Viva

131,000 readers

118,000 readers

Kippari

Metsästys ja Kalastus

Men’s activity media Erä

215,000 readers

Tekniikan Maailma 399,000 readers

Golflehti

127,000 readers

TM Rakennusmaailma 178,000 readers

76,000 readers

Vauhdin Maailma 115,000 readers

253,000 readers

Vene

95,000 readers


7

zines Generalinterest media Hymy

172,000 readers

Seura

360,000 readers

Suomen Kuvalehti 296,000 readers

Source: NRS AL + Total autumn 2015/spring 2016, Kantar TNS

Children’s media

Koululainen

Circulation 22,405

Special media Kanava

Parnasso

Circulation 6,934

Circulation 5,908

Alibi

Seura SuperRistikot

64,000 readers

Circulation 16,638

TV-maailma

Circulation 172,091


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Millions of contacts also online Interest doesn’t depend on the channel. Otavamedia’s websites, both on computers and mobile, reach Finns among their own interests. The high-quality media environments of our more than thirty websites and content that moves consumers attract millions of Finnish users; the Otavamedia network is one of the largest in Finland. The average time spent on the site – nearly 15 minutes – is the longest among all Finnish websites. This tells us that visitors spend a very long time with their interest. Current information, updated every day, about the visitor numbers, sessions, user terminal devices etc. of our websites is available at the address digitieto.otavamedia.fi, which collects its data from Google Analytics.

Mobile

All our websites are optimised for mobile use; you can advertise only on mobile, or on all our digital channels regardless of device. Otavamedia websites reach 1.3 million smart phone users and nearly half a million tablet users each month. On some of our websites, the share of mobile users is already more than half of all visitors.

Our websites Ampparit.com Anna.fi Alibi.fi Asuntomessut.fi Dekolehti.fi Eralehti.fi Golf.fi Golfpiste.com Huutokaupat.fi Hymy.fi Kaksplus.fi Kipparilehti.fi Kotiliesi.fi Koululainen.fi Muropaketti.com Nettiauto.com Nettikaravaani.com Nettikone.com Nettimarkkina.com Nettimoto.com Nettimokki.com Nettivaraosa.com Nettivene.com Nettivuokraus.com Plaza.fi Rakennusmaailma.fi Seura.fi Suomenkuvalehti.fi Tekniikanmaailma.fi Vauhdinmaailma.fi Venelehti.fi Vivalehti.fi

The Otavamedia network has *

over 1.8 million different visitors on computers

over 1.3 million nearly 500,000 different visitors on smart phones

Source: Comscore, average monthly visitors 08/2015-07/2016

different visitors on tablets


9

Don’t disappear between campaigns! In your own media, you create meaningful encounters even when no campaign is underway. The importance of content marketing is increasing all the time. More and more companies are building their own strong media alongside purchased media. Content that is correctly timed and meaningful for the target group strongly influences both the brand and tactical targets. Target groups must be offered meaningful content 24/7/365. Content serves the customer, for example, in searching for information, they inspire to buy, commit, and build the brand. Successful content marketing strengthens existing customer relationships, brings new ones and creates activity. Existing customers prefer the brand and buy more, while new target groups are persuaded to try the company’s products or services. At best, the ­solutions of your own and purchased media together create a superior entity, where both work for your business targets. Otavamedia OMA designs and produces content with commercial influence and measurable efficiency for the customer’s own media.

Interested? Let’s consider together what kind of combination of purchased media space and your own media would best suit you.

Learn about our ideas: oma.otavamedia.fi

Otavamedia OMA • We are about 90 creative and enthusiastic content design professionals • We regularly make B2C and B2B content for our 100 customers • We maintain online media for dozens of brands • We produce 300 videos and 200 webcasts a year • On average, a 48-page publication leaves our hands every day


10

Generalinterest media


11

CURIOUS entertainment consumer Hymy is an up-to-date magazine that makes spirited comments on current topics but doesn’t forget entertainment. Its readers are especially interested in domestic travel and holiday housing, as well as cars and motor vehicles. Hymy.fi is a strongly entertainment-­ oriented website, offering stories about celebrities and many topics from the magazine.

INFO, RESERVATIONS Anita Kaski Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 12 issues per year SIZE 217 x 297 mm PRINTING METHOD offset BINDING stapling

PRICES

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV

MATERIAL

1

29.12

2.12.

9.12.

2

2.2.

5.1.

12.1.

3

2.3.

3.2.

10.2.

4

6.4.

10.3.

17.3.

5

4.5.

7.4.

13.4.

6

1.6.

5.5.

12.5.

7

29.6.

2.6.

9.6.

8

3.8.

7.7.

14.7.

9

31.8.

4.8.

11.8.

10

28.9.

1.9.

8.9.

11

2.11.

6.10.

13.10.

12

30.11.

3.11.

10.11.

SIZE

PRICE

2/1

7,200

1/1

3,600

1/2

2,450

1/4

1,800

BACK COVER

3,850

&

HYMY HEALTH

Hymy Health tells you all the essentials of self-care. Comments are given by both experts and ordinary people. There are heart-warming interviews with people of different ages, explaining how to take care of one’s health and well-being. Each issue includes a column by Dr Tolonen. Hymy Health can also be found online at the address www.terveyshymy.fi INFO, RESERVATIONS FOR HYMY HEALTH Reijo Ikävalko, tel. +358 400 443 931 reijo.ikavalko@sci.fi

Readership 172,000


12

FINNISH classic Seura tells stories from the world of entertainment and celebrities, as well as that of ordinary people, provides useful information and deals with the problems of society by means of investigative journalism. Seura readers are especially interested in wellbeing and health, cooking, baking and recipes, culture, books and literature, domestic travel and holiday housing, and environmental issues. They like to use any extra money on health services and their own well-being, domestic travel or investment. Seura stories can also be found online on Seura.fi.

INFO, RESERVATIONS Anita Kaski Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 52 issues per year, 3 double issues SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling

PUBLISHING DEADLINES

PRICES SIZE

PRICE

2/1

12,720

1/1

6,360

1/2

4,320

1/4

3,180

BACK COVER

7,000

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

15.12.

22.12.

Weekend holiday in Oslo. Weight loss extra: how to lose weight permanently.

TOPICS

2

12.1.

23.12.

30.12.

Light weekend menu for the winter. Take care of your advance healthcare directive on time.

3

19.1.

2.1.

9.1.

Travel extra: lovely Asian holiday. New methods for getting rid of varicose veins.

4

26.1.

9.1.

16.1.

Treats in the spirit of Runeberg. How stomach pain is examined.

5

2.2.

16.1.

23.1.

Choose wisely: a Caribbean or Mediterranean cruise. New help for skin problems.

6

9.2.

23.1.

30.1.

Delicious Valentine’s Day menu. How to prevent and treat the dangerous flu.

7

16.2.

30.1.

6.2.

100 years of Finnish holiday travel. New help for sleeping problems.

8

23.2.

6.2.

13.2.

Delicious Shrovetide menu. How to prevent and treat winter and travelling diseases.

9

2.3.

13.2.

20.2.

The magnificent Sri Lanka. Help and desensitisation for pollen allergy.

10

9.3.

20.2.

27.2.

Finnish food classics in the spirit of Minna Canth. Arthritis with multiple symptoms and new treatments.

11

16.3.

27.2.

6.3.

Travelling to Latvia in your own car. New information about auricular fibrillation and sleep apnea.

12

23.3.

6.3.

13.3.

Green summer menu. What works in a migraine?

13

30.3.

13.3.

20.3.

Weekend holiday in Kraków. Coughing, shortness of breath – are your lungs in good shape?

14

6.4.

20.3.

27.3.

Dietary supplements against spring fatigue. Classic Easter menu.

15–16

12.4.

24.3.

31.3.

City holiday in Helsinki. Blood clot – how to recognise, prevent and treat it. Light asparagus menu for the spring.

17

27.4.

6.4.

13.4.

Let’s go and travel! New information about Parkinson’s disease.


13

Readership 360,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

18

4.5.

13.4.

21.4.

Lovely Mother’s Day brunch. Why does my foot hurt – treatments and shoes.

TOPICS

19

11.5.

21.4.

28.4.

City holiday in Tampere. Help for male menopause.

20

18.5.

28.4.

5.5.

Picnic menu on the lawn. How can I cover various scars?

21

24.5.

5.5.

12.5.

Spring holiday in Corsica. Help for Type 2 diabetes.

22

1.6.

12.5.

19.5.

All sorts of pancakes. How to get good posture.

23

8.6.

18.5.

26.5.

City holiday in Kuopio. Identify melanoma in time.

24

15.6.

29.5.

5.6.

Delicious Midsummer menu. What to do about bad breath?

25–26

21.6.

2.6.

9.6.

Hiking in Koli National Park. Treat different kinds of wounds correctly. Easy picnic menu for the beach. City holiday in Turku. Get your stomach into shape with good bacteria.

27

6.7.

19.6.

26.6.

28

13.7.

26.6.

3.7.

Why is my balance off and what helps? Relaxed menu for a holiday morning.

29

20.7.

3.7.

10.7.

It’s holiday and the world is calling! What to do if age is affecting your libido?

30

27.7.

10.7.

17.7.

Barbecue master’s best menu. How to treat wasp stings.

31

3.8.

17.7.

24.7.

City holiday in Oulu. What to do if my memory is failing?

32

10.8.

24.7.

31.7.

Hearty picnic menu for a forest hike. New information and treatments for osteoarthritis.

33

17.8.

31.7.

7.8.

Weekend holiday in Tartu. Operation, illness, extreme exercise – how to recover.

34

24.8.

7.8.

14.8.

Venetian menu for the end of the cottage season. How to treat cataracts.

35

31.8.

14.8.

21.8.

Autumn holiday trip to the sun. Help for incontinence.

36

7.9.

21.8.

28.8.

100 years’ sports heroes. Delicious menu to treat mushrooms lovers. Help for MS patients with multiple symptoms.

37

14.9.

28.8.

4.9.

Weekend holiday in Lübeck. DIY and pharmacy treatments for the flu.

38

21.9.

4.9.

11.9.

Autumn harvest menu. Information about malabsorption.

39

28.9.

11.9.

18.9.

London on a shoestring budget. How to get rid of painful gallstones. Weight loss extra: stories about success.

40

5.10.

18.9.

25.9.

Finnish food classics. New treatments for breast cancer.

41

12.10.

25.9.

2.10.

Let’s go and travel! Back pain strikes – when do you need surgery?

42

19.10.

2.10.

9.10.

Smoked menu. Do I dare try eye surgery?

43

26.10.

9.10.

16.10.

It’s holiday and the world is calling. Oestrogen or not – pros and cons of the treatments for menopause. Pets look after our health.

44

2.11.

16.10.

23.10.

Halloween menu for the pumpkin party. Recognise an addiction and free yourself from it. Weekend holiday in Riga. How to treat prostate problems.

45

9.11.

23.10.

30.10.

46

16.11.

30.10.

6.11.

Fun Christmas party menu. How to achieve normal blood pressure?

47

23.11.

6.11.

13.11.

Fascinating royals. It’s holiday and the world is calling. Help with knee problems.

48

30.11.

13.11.

20.11.

Anniversary menu for the 100-year Finland celebration. Where to get help when going to the toilet hurts?

49

7.12.

17.11.

24.11.

City holiday in Kuopio. Help for hypothyroidism and hyperthyroidism.

50

14.12.

24.11.

1.12.

Nostalgic Christmas menu with new flavours. How to spot cancer in time – symptoms and examinations.

51–52

21.12.

1.12.

8.12.

Holiday is calling. Where to get help for heartburn? Delicious menu for the New Year.


14

AWARE and influential Suomen Kuvalehti is the most interesting and surprising media in Finland; it also takes active part in discussions on Twitter, where it has nearly 100,000 Finnish followers. ­It has a longer average reading time than any other periodical magazine: an astounding 100 minutes. The magazine tells the backgrounds of domestic and international events reliably and in a versatile manner, offering in-depth articles and enjoyable top-notch narrative. It also investigates and reveals what is really happening and why. Suomen Kuvalehti readers include men and women who are curious, inquisitive, well off, highly educated and in a managerial position. In addition to current topics, they are interested in science and research, books and literature, culture, well-being and health, economy and finances, n ­ ature and hiking, and travel abroad. Suomen Kuvalehti can also be found online at ­Suomenkuvalehti.fi.

INFO, RESERVATIONS Maarit Tolvanen Media Assistant tel. +358 50 390 4882 maarit.tolvanen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 52 issues per year, 3 double issues SIZE 217 x 280 mm, issue 15–16: 230 x 280 mm PRINTING METHOD offset BINDING stapling; issue 15–16 adhesive binding

ISS.

PUBL. DATE

15–16 49

13.4. 8.12.

RESERV.

MATERIAL

29.3. 23.11.

3.4. 28.11.

PRICES

Readership 296,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

PUBLISHING DEADLINES

TOPICS Finland 100 years anniversary issue. Extra distribution of 50,000 to readers interested in the economy and literature. Best books of the year.

ISS.

PUBL. DATE

RESERV.

MATERIAL

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

5.1.

19.12.

23.12.

27

7.7.

22.6.

27.6.

2

13.1.

29.12.

3.1.

28

14.7.

29.6.

4.7.

3

20.1.

5.1.

10.1.

29

21.7.

6.7.

11.7.

4

27.1.

12.1.

17.1.

30

28.7.

13.7.

18.7.

5

3.2.

19.1.

24.1.

31

4.8.

20.7.

25.7.

6

10.2.

26.1.

31.1.

32

11.8.

27.7.

1.8.

7

17.2.

2.2.

7.2.

33

18.8.

3.8.

8.8.

8

24.2.

9.2.

14.2.

34

25.8.

10.8.

15.8.

9

3.3.

16.2.

21.2.

35

1.9.

17.8.

22.8.

10

10.3.

23.2.

28.2.

36

8.9.

24.8.

29.8.

11

17.3.

2.3.

7.3.

37

15.9.

31.8.

5.9.

12

24.3.

9.3.

14.3.

38

22.9.

7.9.

12.9.

13

31.3.

16.3.

21.3.

39

29.9.

14.9.

19.9. 26.9.

14

7.4.

23.3.

28.3.

40

6.10.

21.9.

15–16

13.4.

29.3.

3.4.

41

13.10.

28.9.

3.10.

17

28.4.

11.4.

18.4.

42

20.10.

5.10.

10.10.

18

5.5.

20.4.

25.4.

43

27.10.

12.10.

17.10.

SIZE

PRICE

ISSUE 15–16

19

12.5.

27.4.

2.5.

44

3.11.

19.10.

24.10.

2/1

12,980

14,020

20

19.5.

4.5.

9.5.

45

10.11.

26.10.

31.10.

1/1

6,490

7,010

21

26.5.

11.5.

16.5.

46

17.11.

2.11.

7.11.

1/2

4,410

4,770

22

2.6.

18.5.

23.5.

47

24.11.

9.11.

14.11.

1/4

3,240

3,500

23

9.6.

24.5.

30.5.

48

1.12.

16.11.

21.11.

BACK COVER

7,140

7 710

24

16.6.

1.6.

6.6.

49

8.12.

23.11.

28.11.

2. COVER

7,140

7,710

25–26

22.6.

7.6.

12.6.

50

15.12.

30.11.

5.12.

1. SPREAD

14,280

15,420

51–52

22.12.

5.12.

12.12.


15

FOR THE TV fan TV-maailma is a versatile and clear TV programme guide, delivered every week with Seura and Suomen Kuvalehti. It offers not only information about TV and radio programmes, but also online TV programmes, a wide selection of the most interesting programme highlights and persons, tips for films and documentaries during the week, sports commentary and plot spoilers, including ­programme recommendations from popular TV personalities and critics.

INFO, RESERVATIONS Anita Kaski Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print, Gerbyntie 18, FI-65230 Vaasa ISSUES 52 issues per year, 3 double issues SIZE 215 x 270 mm PRINTING METHOD offset BINDING stapling

Circulation 172,091

PUBLISHING DEADLINES

PRICES

ISS.

PUBL. DATE

RESERV.

MATERIAL

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

9.12.

21.12.

28

13.7.

22.6.

3.7. 10.7.

2

12.1.

22.12.

2.1.

29

20.7.

29.6.

3

19.1.

29.12.

9.1.

30

27.7.

6.7.

17.7.

4

26.1.

4.1.

16.1.

31

3.8.

13.7.

24.7.

5

2.2.

12.1.

23.1.

32

10.8.

20.7.

31.7.

6

9.2.

19.1.

30.1.

33

17.8.

27.7.

7.8. 14.8.

7

16.2.

26.1.

6.2.

34

24.8.

3.8.

8

23.2.

2.2.

13.2.

35

31.8.

10.8.

21.8.

9

2.3.

9.2.

20.2.

36

7.9.

17.8.

28.8.

10

9.3.

16.2.

27.2.

37

14.9.

24.8.

4.9.

11

16.3.

23.2.

6.3.

38

21.9.

31.8.

11.9.

12

23.3.

2.3.

13.3.

39

28.9.

7.9.

18.9.

13

30.3.

9.3.

20.3.

40

5.10.

14.9.

25.9.

14

6.4.

16.3.

27.3.

41

12.10.

21.9.

2.10.

15–16

12.4.

20.3.

31.3.

42

19.10.

28.9.

9.10.

17

27.4.

31.3.

13.4.

43

26.10.

5.10.

16.10.

18

4.5.

11.4.

21.4.

44

2.11.

12.10.

23.10.

19

11.5.

18.4.

28.4.

45

9.11.

19.10.

30.10.

20

18.5.

26.4.

8.5.

46

16.11.

26.10.

6.11.

21

24.5.

28.4.

12.5.

47

23.11.

2.11.

13.11.

22

1.6.

8.5.

19.5.

48

30.11.

9.11.

20.11.

23

8.6.

17.5.

29.5.

49

7.12.

13.11.

24.11.

PRICE

24

15.6.

24.5.

5.6.

50

14.12.

20.11.

1.12.

2. COVER

4,320

25–26

21.6.

29.5.

9.6.

51–52

21.12.

30.11.

11.12.

BACK COVER

4,320

27

6.7.

15.6.

26.6.

SIZE


16

Women’s media


17

Readership 136,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus INFO, RESERVATIONS Tuija Isosuo Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sirpa Hänninen tel. +358 10 542 4335 Hansaprint Oy Länsikaari 15 F FI-20240 Turku ISSUES 12 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING adhesive binding

QUALITY-CONSCIOUS and ideological Deko helps its readers, well-off city women, to solve the main limitations of décor: the lack of time, space and money. Deko offers surprising ideas and inventive, affordable and sustainable solutions for different stages of life and apartments, summer cottages and terraces of different sizes. In addition to décor and building, Deko readers are interested in beauty and fashion, travel and culture. Dekolehti.fi offers its readers blogs, trends and handy décor tips.

PUBLISHING DEADLINES

PRICES SIZE

PRICE

ISSUE 7

2/1

11,340

12,470

1/1

5,670

6,240

1/2

3,400

3,740

1/4

2,270

2,490

BACK COVER

6,240

2. COVER

6,240

6,860

3. COVER

6,240

1. SPREAD

12,470

13,720

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

5.12.

12.12.

Décor trends in 2017.

TOPICS

2

1.2.

5.1.

12.1.

Home of a knowledgeable, up-to-date decorator. Novelties in small home electronics.

3

1.3.

2.2.

9.2.

Refurbish your bathroom: tiles, small fixtures, taps and sinks.

4

5.4.

9.3.

16.3.

New, cosy balcony: plants, pots and furniture. Decoratingon with art: buyer’s Asuntoguide. Functional hallway for a family with children.

5

3.5.

4.4.

11.4.

Best furniture finds in chain stores. Textiles for the bedroom and kitchen. virallinen

6

31.5.

3.5.

10.5.

Going to the holiday home! Updating the holiday home: retro and new.

7

5.7.

2.6.

9.6.

8

16.8.

20.7.

27.7.

Your own home on a shoestring budget. New efficient storage solutions. Wardrobe renovation.

9

6.9.

10.8.

17.8.

Habitare special. The loveliest kitchens, small kitchen appliances and table settings.

10

4.10.

7.9.

14.9.

Affordable and quick home improvement: give your home a new look with paint and wallpaper. Finalise the look with textiles.

11

1.11.

5.10.

12.10.

Top Finnish design products and designers from the past 100 years. Buyer’s guide for décor classics. Deko’s Christmas gift tips in the Finnish spirit.

12

29.11.

2.11.

9.11.

Deko nro 7 messujen

sisustusluettelo. Issue 7 is the The official décor catalogue for the Mikkeli Housing Fair: official Housing New kitchens, surface materials, tiles, fireplaces and stairs. Fair décor Extra distribution of 50,000 to readers interested in décor. catalogue.

Cosy living room, loveliest sofas and accessories.


18

MOST POPULAR women’s media in Finland Anna is the most widely-read weekly women’s magazine in Finland. It offers a lot of useful information on clothing, beauty, food, décor and health. Anna readers are curious and caring women, and interested in their appearance and well-being. Most of the visitors to the Anna.fi site are under 45 years old and have children living at home. The Anna.fi site offers ideas and inspiration, and directs to shop. Visitors are both inquisitive and willing to share their own experiences, knowledge and opinions.

INFO, RESERVATIONS Lea Rasimus Media Assistant tel. +358 50 390 4883 lea.rasimus@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sirpa Hänninen tel. +358 10 542 4335 Hansaprint Oy Länsikaari 15 F FI-20240 Turku ISSUES 52 issues per year, 4 double issues SIZE 230 x 297 mm PRINTING METHOD offset BINDING stapling, adhesive binding in issues 8, 15–16, 28, 33–34, 42, 47

PRICES

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

16.12.

21.12.

2

12.1.

23.12.

29.12.

TOPICS Lighter eating and losing weight. Healthy treats and assistance from weight loss products. Fashion and beauty ideas for the coming year. Easy hair tips: hair care, hairstyles and home dyes

3

19.1.

2.1.

5.1.

Winter skin care, new effective products. Cure for travel fever, relax in domestic spas.

4

26.1.

10.1.

13.1.

Internal and external glow: best cosmetics products and dietary supplements from the pharmacy.

5

2.2.

17.1.

20.1.

Spicy winter delicacies: quick food solutions for everyday life and parties. Kitchen dishes and small accessories.

6

9.2.

24.1.

27.1.

Décor extra, review of spring trends. New look for the home with small solutions and cleaning tips.

7

16.2.

31.1.

3.2.

Feel-good special: strength from vitamins and trace elements, body care. Relaxed sportswear. Light everyday food.

8

23.2.

7.2.

10.2.

Glossy. Big Spring Fashion issue. Shoes, bags and jewellery. Spring make-up looks and skin care. Bubbly drinks for parties.

9

2.3.

14.2.

17.2.

Hair extra. New hairstyles and hair care products of the spring. Lovely European holiday destinations.

10

9.3.

21.2.

24.2.

Coat competition: vote for the most beautiful spring coat and win it! Get your hands and nails into shape. Easy treats for the weekend.

11

16.3.

28.2.

3.3.

Light feel-good spring: power food, dietary supplements and new exercise clothes. Best hair styling products.

12

23.3.

7.3.

10.3.

Eyeglass frames and sunglasses. Health extra: help for trouble in the intimate area.

13

30.3.

14.3.

17.3.

Best of supermarket cosmetics. Jeans guide extra.

14

6.4.

21.3.

24.3.

Easy Easter menu and drinks. Spring décor ideas for the garden and balcony. Sensuous lingerie.

15–16

12.4.

27.3.

30.3.

Glossy. Update your style for the spring. New fragrances, skin-care and beauty products and lovely make-up. Sparkling wine guide.

17

27.4.

7.4.

12.4.

Sport extra: get excited about a new sport. Nutrition for the exerciser. Activity bracelets.

18

4.5.

13.4.

20.4.

Foot care. Summer shoes and skirts.

19

11.5.

24.4.

27.4.

Getting ready for summer: best swimwear for all body types. New sun products. Big Summer Fashion issue: colours, models, materials and accessories. Best food for summer parties.

SIZE

PRICE

ISSUE 8, 15–16, 28, 33–34, 42, 47

2/1

13,580

14,670

1/1

6,790

7,330

22

1.6.

1/2

4,620

4,990

23

1/4

3,400

3,670

24

BACK COVER

7,570

8 180

2. COVER

7,570

8,180

3. COVER

7,570

8,180

1. SPREAD

15,140

16,360

2. SPREAD

15,140

16,360

20

18.5.

2.5.

5.5.

21

24.5.

8.5.

11.5.

Strength from nature. Natural cosmetics, nature tourism and organic food.

15.5.

18.5.

Top nearby destinations: summer picks for Tallinn and Stockholm. Summer wines. Summer book list.

8.6.

22.5.

26.5.

Shopping guide. Festive hairstyles and hair care for the summer.

15.6.

30.5.

2.6.

Summer cosmetics: handy and easy make-up and care products.

25–26

21.6.

5.6.

8.6.

Big barbecue extra and fresh drinks. Start of the Summer Home of the Week series.

27

6.7.

19.6.

22.6.

Cosmetic finds for the holiday home and quick help from the pharmacy.

28

13.7.

27.6.

30.6.

Great Housing Fair special: great locations and inspiring buying tips for the home and holiday home. Extra distribution of 50,000 to readers interested in home-related topics.


19 INFO, RESERVATIONS Tuija Isosuo, Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi SIZE 230 x 297 mm

PUBLISHING DEADLINES ISS.

PUBL. DATE

1

24.5.

RESERV. 26.4.

MATERIAL 3.5.

THEMES Great special issue! Golf clothing and equipment. Sport cosmetics and snacks for the course. Mindfulness for golfers. Best golf destinations in Finland and abroad.

PRICES SIZE

PRICE

2/1

6,680

1/1

4,000

1/2

2,480

BACK COVER

4,460

2. COVER

4,460

3. COVER

4,460

1. SPREAD

8,920

2. SPREAD

8,920

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

TOPICS

29

20.7.

4.7.

7.7.

Baking summer treats, sweet and savoury. Quick hair care. Extra picks from the Mikkeli Housing Fair.

30

27.7.

11.7.

14.7.

Get your skin into shape. Serums, masks and effective lotions.

31

3.8.

18.7.

21.7.

Lighter eating after the summer. Fresh vegetable treats, new sports and sport fashion.

32

10.8.

25.7.

28.7.

Update your working style for the autumn. Cosmetic trends.

33–34

17.8.

1.8.

4.8.

Glossy. Lovely autumn fashion issue and autumn’s make-up and hair trends. Shoes and bags of the season. Clothes maintenance.

35

31.8.

15.8.

18.8.

Vote for the best autumn coat and win it! Easy cosmetics for work. TV series and films for autumn.

36

7.9.

22.8.

25.8.

Big décor special: solutions for the kitchen and bathroom. Nail care and nail polishes.

37

14.9.

29.8.

1.9.

Lovely autumn food issue, harvest and wine tips. Must-read autumn books.

38

21.9.

5.9.

8.9.

Best city holidays and long-distance destinations. Travelling clothes and cosmetics for the female traveller.

39

28.9.

12.9.

15.9.

Refresh your home with little things: dishes, textiles and décor elements. Vitamin alphabet.

40

5.10.

19.9.

22.9.

Pink ribbon – facts about breast cancer. Well-being and gentle sports. Power food.

41

12.10.

26.9.

29.9.

Vote for the best winter coat and win it! Home dyeing and best hair styling and care products.

42

19.10.

3.10.

6.10.

Glossy. The festive season begins! Lovely little black dresses and other party outfits. Beauty extra with party make-up and hairstyles. Fresh new ideas in skin care. Extra distribution of 50,000 to readers interested in clothing and fashion.

43

26.10.

10.10.

13.10.

Sleep well issue. Help for sleeplessness. Décor ideas for the bedroom.

44

2.11.

17.10.

20.10.

New way to bake: gluten-free, vegan etc. treats. Glow from pharmacy cosmetics.

45

9.11.

24.10.

27.10.

At-home issue: décor ideas for the living room and relaxed weekend food. Luxurious lingerie. Help for women’s ailments.

46

16.11.

31.10.

3.11.

Lighten up the dark winter: vitamins and trace elements, psychological well-being. New relaxing sports for exercising.

47

23.11.

7.11.

10.11.

Glossy. Lovely fashion and cosmetics for Christmas presents. Best wines of the season. Books for the Christmas holiday.

48

30.11.

14.11.

17.11.

Big Christmas baking extra. Finland 100 years: best fashion, beauty and design from Finland.

49

7.12.

20.11.

23.11.

Christmas food extra: classic and new flavours for Christmas. Drink tips for a big party. Film and TV treats of the remaining year.

50

14.12.

27.11.

30.11.

Anna’s beauty jury selected the best cosmetics products of 2017. Last-minute gift tips and getting your home ready for Christmas.

51–52

21.12.

4.12.

8.12.

Trends for 2018: fashion, beauty, food, travel and well-being. Easy menu and drinks for the New Year.

Readership 272,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus


20

Readership 78,000

SEEKERS OF GOOD parenthood

INFO, RESERVATIONS Pia Kosonen Media Assistant tel. +358 50 320 7972 pia.kosonen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 10 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING stapling

Kaksplus offers its readers both peer support and expert help, as well as tips for everyday purchases, such as childcare products, clothing, décor, cooking and household management. Kaksplus readers are typically around 30 years old, have a university degree and are mothers on their parental leave. Female Kaksplus readers are especially interested in building and renovation. Any extra money is spent on décor. Discussions on the Kaksplus.fi site with other parents are an essential part of the content. Peer support and useful information for everyday chores are sought on the site.

PUBLISHING DEADLINES ISS.

PRICES SIZE

PRICE

2/1

9,120

1/1

4,560

1/2

2,740

1/4

1,820

BACK COVER

5,020

2. COVER

5,020

3. COVER

5,020

1. SPREAD

10,030

PUBL. DATE

RESERV.

MATERIAL

TOPICS

1

18.1.

21.12.

29.12.

Finances of a family with children. Driving and safety seats. Sport extra: mother on the move! Important vitamins for the winter season.

2

1.3.

3.2.

10.2.

Spring overalls and other outdoor outfits. Guide to first shoes. Everyday family meals and baby food guide.

3

5.4.

10.3.

17.3.

Big expectation issue. Well-being of the mother-to-be and newborn’s first supplies. New baby trolleys and developing toys for the baby.

4

3.5.

4.4.

11.4.

Great family holidays and best travel strollers. Help for infertility. Mother’s skin care and cosmetics.

5

7.6.

11.5.

18.5.

Summer extra: sun lotions, protective clothing, baby carriers and wraps. Summer treats for the entire family.

6

12.7.

15.6.

22.6.

Nursing extra: breast pumps, bras, nursing shirts and other accessories. How to succeed at nursing.

7

6.9.

11.8.

18.8.

Winter overalls. Insurance for babies and toddlers, and a first aid guide for the whole family. Best autumn books.

8

4.10.

8.9.

15.9.

Big nappy guide: disposable and non-disposable nappies. Medicine cabinet for a family with children and caring for a small patient.

9

1.11.

6.10.

13.10.

Good sleep. How to get the baby to sleep. First beds and baby monitors. Party fashion for the little ones. Pampering the mother: skin care and cosmetics.

10

29.11.

3.11.

10.11.

Lovely Christmas gifts: toys, games and books. Baking with the children. Baby skin care. Winter holiday dreams and tips in Finland and abroad.


21

Readership 208 000

HANDICRAFTS for everybody

INFO, RESERVATIONS Pia Kosonen Media Assistant tel. +358 50 320 7972 pia.kosonen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 8 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING stapling

Kotiliesi Käsityö is a handicrafts magazine for the Finnish woman; its best-loved content includes reliable knitting patterns and the popular sewing range with its patterns. Kotiliesi Käsityö readers are interested in making things with their hands, like to spend time at home, appreciate sustainable development, and knit, sew and tune handicrafts for themselves and as presents. They value quality and individuality, and spend any extra money on culture, domestic travel, renovating and investing.

PUBLISHING DEADLINES PRICES

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

5.12.

16.12.

TOPICS Relaxed midwinter: outdoor outfits and knitwear. Small things to freshen up the home.

SIZE

PRICE

2

22.2.

24.1.

3.2.

New spring look: style and colour palette. Revamping classics.

2/1

6,300

3

5.4.

7.3.

17.3.

Clothes and knitwear for spring parties.

1/1

3,150

4

24.5.

25.4.

5.5.

New holiday wear. Lovely summer home.

1/2

1,890

5

26.7.

27.6.

7.7.

1/4

1,260

6

6.9.

8.8.

18.8.

Back to school and work. Easy autumn knitwear and quick accessories. Make your home beautiful.

BACK COVER

3,470

7

18.10.

19.9.

29.9.

Outfits for winter parties.

2. COVER

3,470

8

22.11.

24.10.

3.11.

Make the best Christmas of all time yourself.


22

INSPIRING and real-life INFO, RESERVATIONS Maarit Tolvanen Media Assistant tel. +358 50 390 4882 maarit.tolvanen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sirpa Hänninen tel. +358 10 542 4335 Hansaprint Oy Länsikaari 15 F FI-20240 Turku ISSUES 27 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING adhesive binding

PRICES

Kotiliesi is read longer than any other home-centric magazine in Finland: each issue is read for 80 minutes – the advertisements are also encountered without hurry. Kotiliesi readers are responsible women who appreciate Finnish origin and quality. They like to spend any extra money on décor, culture, health services and their own well-being, travel, renovating, investing and at-home ­services. Kotiliesi is also strong online. Kotiliesi.fi offers a versatile range of food, as well as plenty of instructions and inspiration for handicrafts, décor and ­clothing, health, and relationships from the perspective of an adult woman. Kotiliesi.fi’s recipe archive contains over 5,000 recipes. Visitors are especially interested in cooking, décor and renovation, and gardening.

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

TOPICS Big saving special: good and affordable winter food and lovely spices. Market cosmetics.

1

29.12.

2.12.

9.12.

2

19.1.

23.12.

30.12.

3

2.2.

5.1.

12.1.

Handicrafts issue: warm knitwear. Cosmetics for the home spa. Sweet and savoury baking.

4

16.2.

23.1.

27.1.

Gluten-free delicacies. Fixing your winter hair.

5

2.3.

3.2.

10.2.

Affordable update for your home. Textiles and plants. Tools for spring cleaning. Spring skin maintenance.

6

16.3.

17.2.

23.2.

Life in the garden. The big spring gardening special: dreams, ideas, plants, pots and gardener’s helpers.

7

30.3.

3.3.

10.3.

Big Easter special: Easter treats, table setting and decoration.

8

13.4.

16.3.

23.3.

Sweet baked goods for spring parties. Party make-up and hairstyles for the mother and daughter.

Woman’s health +40, +50, +60, +70: nutrition, exercise, skin care and health services. Power foods, dietary supplements and vitamins for different age groups.

SIZE

PRICE

ISSUE 20

2/1

13,760

14,860

1/1

6,880

7,430

1/2

4,680

5,050

9

27.4.

31.3.

7.4.

Spring party buffet. Lovely new dishes.

1/4

3,440

3,720

10

11.5.

13.4.

18.4.

Barbecue food. New furniture and flowers for the balcony.

BACK COVER

7,570

8 170

2. COVER

7,570

8,170

11

24.5.

28.4.

4.5.

Annual maintenance for the woman: health, beauty, nutrition, vitamin check. Everyday superfoods. New lipsticks.

3. COVER

7,570

8,170

12

8.6.

12.5.

19.5.

Spring handicrafts issue. Beautiful for the summer: skin care, lighter well-being. Beautiful and comfortable shoes. Solutions for health problems of the feet.

1. SPREAD

15,140

16,350

2. SPREAD

15,140

16,350

13

22.6.

26.5.

1.6.

Holiday home issue: holiday reading, food without an oven, handicrafts at the holiday home. Lovely new domestic travel destinations.


23

Readership 293,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

14

6.7.

9.6.

15.6.

Kotiliesi Décor. Special issue for décor and living in a single-family house.

TOPICS

15

20.7.

22.6.

29.6.

Autumn garden. Preserving.

16

3.8.

10.7.

14.7.

Harvest food. Beautiful for work: hair and skin.

17

17.8.

21.7.

27.7.

DIY issue: autumn handicrafts. Lighten up with vegetables.

18

31.8.

4.8.

11.8.

Preparing your home for autumn. Home update with a shoestring budget.

19

14.9.

18.8.

24.8.

Sweet and savoury baking for the autumn. Preparing your holiday home for autumn.

20

28.9.

1.9.

8.9.

Big autumn food special. Hearty autumn delicacies: steaks, stews, marinades and spices. Extra distribution of 50,000 to readers interested in food and cooking.

21

12.10.

15.9.

21.9.

Lifestyle renovation for the autumn – ready for the festive season: get your weight under control and hair and nails into shape. Beautiful underwear.

22

26.10.

2.10.

7.10.

Christmas life: decorations, atmosphere and presents.

23

2.11.

6.10.

12.10.

Winter holiday trip to the sun: new southern destinations. Vitamins on a plate and from a can. The big Kotiliesi fragrance test.

24

9.11.

13.10.

19.10.

Great Christmas baking special.

25

16.11.

20.10.

26.10.

Finland 100 years anniversary issue: Finnish success stories and products from different sectors. Christmas food and book gifts. The best cosmetics products of the year.

26

7.12.

10.11.

16.11.

Big Christmas food special. The loveliest pampering gifts.

27

21.12.

24.11.

1.12.

Christmas flowers and table setting. Last-minute menus for Christmas and New Year.


24

Readership 131,000

INFO, RESERVATIONS Pia Kosonen Media Assistant tel. +358 50 320 7972 pia.kosonen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 11 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING stapling

TOWARDS overall well-being Kotilääkäri gives its readers, Finnish women who are interested in their well-being, advice on health self-care, prevention of ailments, coping and starting a new life. It also provides the latest information from the world of health, nutrition and medicinal research. Readers like to spend any extra money on health services, their own well-being, and renovation.

PUBLISHING DEADLINES ISS.

PRICES SIZE

PRICE

2/1

7,400

1/1

3,700

1/2

2,520

1/4

1,850

BACK COVER

4,160

2. COVER

4,160

3. COVER

4,160

1. SPREAD

8,330

2. SPREAD

8,330

PUBL. DATE

RESERV.

MATERIAL

TOPICS

1

4.1.

9.12.

15.12.

Effective ways to lose weight. Controlling incontinence. Adult acne and treatments. Eat light with no compromise on taste: spices helping with weight management.

2

15.2.

20.1.

26.1.

Stopping the flu cycle. How to get beautiful hands. Help for lighter eating: delicacies from wholegrain oats. Active holiday on Malta.

3

15.3.

17.2.

23.2.

10 x help for weight loss. Help for allergies. Treats from meat replacements: best new ingredients. Travel fair ideas for health holidays.

4

12.4.

17.3.

23.3.

Fixing your back. Where to get help for ailments in the nether regions? Make-up with pharmacy products. New top sun products. Try going gluten-free: pasta and noodle dishes. Looking towards summer via a spa. Research issue.

5

17.5.

19.4.

25.4.

Traditional natural products. How to select a suitable, safe make-up foundation. Regaining your waist: speed up your metabolism with chili.

6

14.6.

17.5.

23.5.

Beautiful feet for the summer. When do I need cataract surgery? Sensible hair home dyeing. Vegetable barbecue trends for the summer.

7

12.7.

16.6.

22.6.

Information and products: how to enjoy sex. Smart products for facial swelling. Superfood from berries: blackcurrant, the fibre queen.

8

16.8.

21.7.

27.7.

Good for the heart. Smart use of dietary supplements. Choosing good shoes for leisure and exercise. Health risks in the make-up bag – do cosmetics go off? Good for the exerciser: light, protein-rich soups.

9

13.9.

18.8.

24.8.

Help during menopause. How to get thicker hair. New products and equipment at the beauty salon. Research issue.

10

11.10.

15.9.

21.9.

Breast cancer: new information and treatments. Feminine, despite cancer: best helpers. Ten ways to best the flu. Good treatments for the feet. Continue the summer in a spa.

11

15.11.

20.10.

26.10.

Saviours of dry skin. Jewellery for people with sensitive skin and allergies. Functional delicacies: Christmas nuts and almonds.


25

Readership 116,000

SALES Saarsalo Oy Mikko Salmensuo tel. +358 40 777 5112 mikko.salmensuo@saarsalo.fi INFO, RESERVATIONS Maarit Tolvanen Media Assistant tel. +358 50 390 4882 maarit.tolvanen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 11 issues per year SIZE 230 x 297 mm PRINTING METHOD offset BINDING adhesive binding

LIFE AND DREAMS of a countryside romantic Maalla is a delicious package of homes and summer homes decorated in a countryside romantic style. Maalla brings its readers ideas and advice for vitalising country life, gardening and utilisation of natural materials, as well as practical tips for summer home renovators, collectors and people who dream about moving to the country and starting a new life. Any extra money they like to spend on décor, renovating and domestic travel.

PUBLISHING DEADLINES

PRICES

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

11.1.

16.12.

22.12.

Lovely dishes, new wallpapers and paints in a retro style.

TOPICS

2

8.2.

13.1.

20.1.

Countryside romantic kitchen. Functioning and atmospheric bathroom for the second home.

3

8.3.

10.2.

17.2.

Dream about summer! Planting your saplings. New tools for the gardener and loveliest indoor and outdoor pots.

4

5.4.

10.3.

17.3.

Big gardening special: flowers and country-style furniture. Functioning toilet solutions.

5

10.5.

12.4.

18.4.

Summer home redecoration: new curtains, tablecloths and textiles. New countryside romantic table settings. Local diners and restaurants.

6

7.6.

12.5.

19.5.

The big sauna special: practical sauna solutions and romantic sauna buildings. Storage solutions for the summer home. Functional summer kitchen.

SIZE

PRICE

2/1

9,240

7,390

1/1

4,620

1/2

2,770

7

12.7.

16.6.

22.6.

Garden parties: lovely dishes and granny’s preservation tips.

1/4

1,850

8

9.8.

14.7.

21.7.

BACK COVER

5,080

Equipment, tools and places to shop for the traditional builder. Countryside romantic antique finds and places to shop for antiques.

2. COVER

5,080

9

6.9.

11.8.

18.8.

Buying an old house and renovation services. Romantic lamps and chandeliers.

3. COVER

5,080

10

11.10.

15.9.

22.9.

Countryside romantic Christmas gifts, candles, textiles and rugs.

1. SPREAD

10,160

11

8.11.

13.10.

20.10.

Time to party! Christmas table setting, traditional Christmas delicacies and décor ideas for the Christmas home.


26

COURAGE and joy of life

Readership 118,000

Viva is an inspiring and exuberant magazine for the lifestyle of an older woman and the third stage of life. Viva readers are curious dreamers, active and also suitably self-indulgent women, who care about both their loved ones and themselves. Viva offers in-depth interviews and survival stories of ­ordinary and famous Finns, expert help for changes in life, as well as reliable and useful information about finances, pensions and living, and tips for travelling and well-being – not to forget individual style, appearance and clothing.

INFO, RESERVATIONS Maarit Tolvanen Media Assistant tel. +358 50 390 4882 maarit.tolvanen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 12 issues per year SIZE 230 x 280 mm PRINTING METHOD offset BINDING stapling

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

TOPICS Senior’s sportswear for sub-zero temperatures. Delicious soups for the price-conscious. Home electronics: back-up power for travel and the holiday home.

1

4.1.

14.12.

19.12.

2

2.2.

12.1.

17.1.

Help, I lost a tooth: what to replace it with? Body-shaping lingerie. Vegetarian food from new meat replacements. How to pay electronically. As a nature tourist in Germany.

3

2.3.

9.2.

14.2.

How to treat sleep problems? Lightest and most practical spring coats. 3 x exotic meatballs. Cohousing for seniors. Accessories for watching TV and entertainment from the web. Travel fair picks for seniors.

4

6.4.

16.3.

21.3.

Recognise heart symptoms – when do you need a doctor? Scarf guide. Delicious food that is good for the heart. Trusty equipment for green thumbs. See Nõmme in Estonia.

5

4.5.

7.4.

13.4.

Why does my back hurt – common ailments and treatments. Party outfits that correct your body’s defects. Easy dessert delicacies. Helpers for a car journey. Research issue.

6

1.6.

11.5.

16.5.

Where to get help after hip surgery? Covering swimsuits. Fish for the summer party table. Efficient weapons for the war against gnats. Senior trip in Finland: see Pori in a new light.

7

6.7.

15.6.

20.6.

New treatment for wounds. Most comfortable summer trousers. Dream garden for a pensioner couple. Baked goods with plenty of berries. Good fridges and freezers – also for the holiday home. Senior trip in Finland: see Helsinki in a new light.

8

3.8.

13.7.

18.7.

Safe treatment for onychomycosis. Stars of health shoes. New pie fillings. How to draw up and save an advance healthcare directive. Tools for food preservation. Senior trip in Finland: see Joensuu in a new light.

9

7.9.

17.8.

22.8.

Help for incontinence. Water-repellent autumn coats. Chocolate dreams. What you need to know when moving abroad. Functioning and safe home for a senior. Continue the summer in a spa.

10

5.10.

14.9.

19.9.

New dental treatments and home care products. Knitwear that is easy to put on. Eye creams. Light and low-salt food from vegetables. Laptop computer, tablet, or both? Research issue.

11

2.11.

12.10.

17.10.

What to do if my memory is worrying me? Headwear is good for the head. Fixing dry hands. Finland 100-year anniversary menu. Fixtures that make life easier.

12

7.12.

16.11.

21.11.

How to sooth a grumbling stomach. Soft presents for people who are always cold. The best serums. Quick Christmas baked goods. Invest in reading lights.

PRICES SIZE

PRICE

2/1

8,920

1/1

4,460

1/2

3,030

1/4

2,230

BACK COVER

4,910

2. COVER

4,910

3. COVER

4,910


Men’s activity media


28

Readership 215,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus SALES Fredrik Ström Sales Manager tel. +358 40 575 2535 fredrik.strom@otava.fi INFO, RESERVATIONS Lea Rasimus Media Assistant tel. +358 50 390 4883 lea.rasimus@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling

PROFICIENT AND quality-conscious hiker Erä is the leading Finnish fishing and hiking magazine. It finds the best fishing spots and also tests suitable lures and equipment. Erä tests hiking trails and survival gear, from Finnish national parks to the wilderness of Lapland. Erä readers are especially interested in nature and hiking, cars and motor vehicles, building and renovating, travel and holiday housing, and animals and pets. The Eralehti.fi site offers blogs, discussion forums on different topics, fishing competition results, test comparisons, and a lot of other things that readers are interested in.

PUBLISHING DEADLINES

PRICES SIZE

PRICE

2/1

5,600

1/1

2,800

1/2

1,680

1/4

1,120

BACK COVER

3,080

2. COVER

3,080

3. COVER

3,080

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

11.1.

14.12.

21.12.

Winter fishing and camping. Ice fishing gear.

TOPICS

2

15.2.

20.1.

27.1.

The Biggest Fish in Finland & Fish 2016 results. What kind of gear was used to get the best catch and where the best spots were.

3

15.3.

17.2.

24.2.

On the ice and in nature in the spring.

4

12.4.

17.3.

24.3.

Season’s lure novelties.

5

10.5.

11.4.

20.4.

All about summer fishing: nets, lures, edible fish and hobby instructions to start the season.

6

7.6.

11.5.

18.5.

40th anniversary extra. In what kind of shape are the locations, equipment and things Erä introduced 40 years ago?

7

5.7.

8.6.

15.6.

Erä for everyone. Fishing at the holiday home. This equipment will catch fish in holiday home conditions. These gadgets, stand-up-paddling boards and other such equipment, keep children happy on the lakeside and in nature.

8

16.8.

21.7.

28.7.

Hiking and trekking. Gear and trekking destinations for hikers.

9

13.9.

18.8.

25.8.

Wilderness electronics. Early autumn fishing.

18.10.

22.9.

29.9.

Hiking food and hiking traditions. Delicious recipes. Which gifts of nature can be eaten and where can they be found?

11

15.11.

20.10.

27.10.

Fishing and hiking destinations abroad.

12

13.12.

16.11.

23.11.

Tests made during the season: the best equipment and gear tips of the year.

10


29

PRICES

ANNA GOLF Size 230 x 297 mm Published 24.5. Reservations 26.4. Material 3.5.

SALES Tommi Lammi Sales Manager, tel. +358 40 159 9911 tommi.lammi@otava.fi INFO, RESERVATIONS Tuija Isosuo Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sirpa Hänninen tel. +358 10 542 4335 Hansaprint Oy Länsikaari 15 F FI-20240 Turku ISSUES 8 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING adhesive binding

SIZE

PRICE

2/1

6,680

1/1

4,000

1/2

2,480

BACK COVER

4,460

2. COVER

4,460

3. COVER

4,460

1. SPREAD

8,920

2. SPREAD

8,920

INFO, RESERVATIONS FOR ANNA GOLF Tuija Isosuo Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi

Readership 127,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

ACTIVE golfer Golflehti is the largest sport and exercise magazine ­ ­in Finland. It is also the official magazine for ­Golfliitto members, so the magazine is delivered to each g­ olfing household in Finland. The majority of Golflehti readers is comprised of men over 35 years. They are managers or decision makers. The income class of G ­ olflehti readers is high. Golflehti readers are ­especially interested in domestic and foreign travel, well-being and health, economy and finances, ­exercise, décor, and fashion and clothing. Golfpiste. com offers the latest results from domestic and ­international courses, golf blogs, golf trips and the best tips for improving your own game.

PRICES SIZE

PRICE

2/1

9,080

1/1

5,410

ISS.

PUBL. DATE

RESERV.

MATERIAL

1/2

3,350

1

8.2.

13.1.

20.1.

Golf and technological assistance, e.g. radar devices and stroke analysers.

1/3

2,810

2

15.3.

17.2.

24.2.

Fair issue. Equipment Hot List.

1/4

1,950

3

19.4.

22.3.

29.3.

Golf travel: Finland and nearby areas, e.g. Nordic and Baltic countries.

BACK COVER

6,280

4

24.5.

27.4.

5.5.

Golf and health.

2. COVER

6,280

5

28.6.

1.6.

8.6.

Lifestyle. Golf as an athletic hobby that takes you to different locations.

3. COVER

6,280

6

23.8.

28.7.

4.8.

Golf travel: distant winter destinations

1. SPREAD

9,630

7

11.10.

15.9.

22.9.

Golf and business. How business and golf are connected.

2. SPREAD

9,630

8

29.11.

3.11.

10.11.

Golf courses. Course ranking 2017.

PUBLISHING DEADLINES TOPICS


30

Readership Lukijoita 76,000 245 000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus SALES Fredrik Ström Sales Manager tel. +358 40 575 2535 fredrik.strom@otava.fi INFO, RESERVATIONS Pia Kosonen Media Assistant tel. +358 50 320 7972 pia.kosonen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling; issue 2 adhesive binding

PRICES SIZE

PRICE

ISSUE 2

2/1

4,000

4,700

1/1

2,000

2,350

1/2

1,200

1,410

1/4

800

940

BACK COVER

2,200

2,590

2. COVER

2,200

2,590

3. COVER

2,200

2,590

THE ACTIVE motorboater Kippari is the only special motorboating magazine in Finland, covering the entire range of motorboating topics, from dinghies to yachts, from new to second-hand. Kippari readers are mainly men, who are in a managerial ­position or entrepreneurs. Kippari readers are especially interested in boats, cars and other motor vehicles, building and renovating, nature and hiking, and travel and holiday housing. The latest news in the boating sector and interesting tests are sought on Kipparilehti.fi.

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

11.1.

12.12.

19.12.

Preview of the Boat Show.

TOPICS

2

8.2.

12.1.

19.1.

Buyer’s guide 2017. The big Boat Show issue.

3

15.3.

16.2.

23.2.

Hottest new motorboats in 2017.

Issue 2, Buyer’s Guide, is the n ­ umber one ­source of reference among motorboat enthusiasts.

4

12.4.

16.3.

23.3.

Boat accessory comparison special.

5

10.5.

10.4.

19.4.

Boat electronics review: novelties and trends in smart technology.

6

7.6.

10.5.

17.5.

Boat station list, domestic boating destinations. Where to go, which services are available and where: restaurants, diners, accommodation, maintenance services.

7

12.7.

14.6.

21.6.

New Finnish boats and motors from the 2017 selection.

8

16.8.

20.7.

27.7.

Preview of the Boat-Afloat Show in Helsinki.

9

13.9.

17.8.

24.8.

Winter and autumn maintenance and boat storage. Where to store your boat – easy and quick hall reservations around Finland. Important decisions for seasonal maintenance: will you do it yourself or buy the service?

10

18.10.

21.9.

28.9.

Do-it-yourself issue: how to spice up your boat during the winter. This is how you can make your boat look like new for next season with little effort: equipment, decorating, tuning.

11

15.11.

19.10.

26.10.

Boat travel: future domestic and international destinations.

12

13.12.

15.11.

22.11.

Comparing outboard engines: technology, tests, experiences.


31

PASSIONATE about the outdoors Like its name says, Metsästys ja Kalastus deals with two of the most popular hobbies in Finland, hunting and fishing. The magazine offers gun introductions, optics tests and hiking clothes, as well as the best fishing gear and stories. Metsästys ja Kalastus ­readers are especially interested in nature and hiking, ­building and renovating, cooking, animals and pets, and gardening. They like to spend money on their hobbies and hobby equipment, car, boat or ­motorbike, travel and renovating.

Readership 253,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

SALES Fredrik Ström Sales Manager tel. +358 40 575 2535 fredrik.strom@otava.fi INFO, RESERVATIONS Lea Rasimus Media Assistant tel. +358 50 390 4883 lea.rasimus@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling

PUBLISHING DEADLINES

PRICES SIZE

PRICE

2/1

5,920

1/1

2,960

1/2

1,780

1/4

1,180

BACK COVER

3,260

2. COVER

3,260

3. COVER

3,260

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

2.12.

12.12.

Knives. Testing: winter wellies.

TOPICS

2

1.2.

5.1.

13.1.

Fox hunting. Testing: slip stoppers for shoes. Choosing shoes for the late winter: with these, you won’t fall when it’s slippery, in the city or on a jogging trail.

3

1.3.

31.1.

7.2.

Ice fishing. Testing: new binocular sights for dim lighting.

4

5.4.

7.3.

14.3.

BB guns. Testing: training for hunting with BB guns.

5

3.5.

30.3.

6.4.

Salmon. Essentials about catching the most valuable fish in Finland: which gear to tackle the salmon with, and how to keep your lures in order. Testing: lure boxes.

6

7.6.

8.5.

15.5.

Shotguns: list of all the shotguns on sale in Finland. Testing: sunglasses.

7

5.7.

5.6.

12.6.

Fish delicacies. Testing: new challengers for the canoe. Handy watercraft that fit on the roof or inside a car, allowing you to move silently on inland waters and in the archipelago, fishing or birdwatching.

8

2.8.

4.7.

11.7.

Hunting rifles: list of all the hunting rifles on sale in Finland. Testing: a new life for a rifle – comparing barrels.

9

6.9.

8.8.

15.8.

Taking cover. Testing: New camouflage patterns. Review of the colour and design trends of the clothing industry: these outfits are currently the hottest trend for hunters and hikers.

10

4.10.

5.9.

12.9.

Elk hunt. Essentials about hunting the most important big game animal in Finland: equipment, services. Testing: fisherman’s gloves. What is available to protect the fingers of a fisher or hunter: introducing new protective gloves.

11

1.11.

3.10.

10.10.

Game food. Testing: new snow camo suits for the winter. Tackle the winter with these patterns: new winter outfit trends for birdwatchers and hunters.

12

5.12.

6.11.

13.11.

Tales and literature. The most important books for this and next year: entertainment and useful information for the winter darkness.


32

THE EXPERT forerunner

INFO, RESERVATIONS Tuija Isosuo Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 23 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling

PRICES

Readership

Tekniikan Maailma’s tests are recognised nation­ wide as well as internationally. They are referred to, they are read and they are trusted, and ­significant­ investments in consumer goods are also made ­based on them. The majority of ­Tekniikan Maailma readers are men, who are managers or higher clerical staff and whose income level is higher than average. Tekniikan Maailma readers are interested in cars and other motor vehicles, technology and its development, building and renovating, economy and finances, and travel and holiday housing. Visitors to Tekniikanmaailma.fi appreciate the latest technology news, the ­complete archive of magazine articles, and the versatile offering of topics from the world of the car and electronics industry, computers and games.

399,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

7.12.

12.12.

TOPICS

2

18.1.

28.12.

2.1.

Car years 2016 and 2017 – a review of the past and a peek into the future.

3

1.2.

11.1.

16.1.

The Detroit Car Show: trends, novelties and upgrades. Motorcycle usage test.

4

15.2.

25.1.

30.1.

Winter car comparison. Winter car 2017 and testing the winter properties of 18 passenger cars.

5

8.3.

15.2.

20.2.

Summer tyre comparison.

6

22.3.

1.3.

6.3.

Comparison of big station wagons.

Car of the Year 2017: introducing the winner. The Geneva Car Show and new European trends.

7

5.4.

15.3.

20.3.

8.

19.4.

27.3.

30.3.

Bike comparison: bikes for adults and children.

9

3.5.

10.4.

12.4.

Second-hand cars: tips for buyers, sellers and garages.

10

17.5.

25.4.

28.4.

Hybrid car comparison.

11.

31.5.

10.5.

15.5.

Comparison of repair workshops.

12

14.6.

23.5.

29.5.

Premium SUV comparison.

SIZE

PRICE

13

28.6.

6.6.

9.6.

Comparison of motorcycles.

2/1

17,280

14

26.7.

5.7.

10.7.

SCOTY, the Scandinavian Sports Car of the Year comparison.

1/1

8,640

15

23.8.

2.8.

7.8.

1/2

5,880

16

6.9.

16.8.

21.8.

1/4

4,320

17

20.9.

30.8.

4.9.

Winter tyre comparison.

BACK COVER

9,500

18

4.10.

13.9.

18.9.

The Frankfurt Car Show: autumn novelties.

2. COVER

9,500

19

18.10.

27.9.

2.10.

3. COVER

9,500

20

1.11.

11.10.

16.10.

Current car comparison. Introduction to Car of the Year 2018.

1. SPREAD

19,010

21

15.11.

25.10.

30.10.

Winter car equipment.

2. SPREAD

19,010

22

29.11.

8.11.

13.11.

CENTRE SPREAD

19,010

23

13.12.

20.11.

24.11.


33

Readership 178,000

INQUISITIVE and skillful renovator

INFO, RESERVATIONS Tuija Isosuo Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling; issue 6 adhesive binding

TM Rakennusmaailma is meant for DIY hobbyists, single-family and holiday home builders and renovators. The magazine is also read by many professionals. Versatile topics, from tips for your yard to year-round tests, help DIY builders and renovators to choose the right solutions. TM Rakennusmaailma readers are mainly men, who are in a managerial position or entrepreneurs. Readers are especially interested in cars and motor vehicles, technology and its development, building and renovating, and economy and finances.

PUBLISHING DEADLINES

PRICES

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

18.1.

16.12.

28.12.

TOPICS

2

15.2.

20.1.

27.1.

Comparison of installation adhesives and construction glues.

3

15.3.

17.2.

24.2.

Energy certificate – where to get it and when is it needed?

4

12.4.

17.3.

24.3.

Robotic lawn mowers. Comparison and market information.

Cutting wheels, comparison of small angle grinders.

5

31.5.

5.5.

12.5.

Holiday housing special. Lightweight flues. Extra distribution of 50,000 to readers interested in holiday housing.

6

5.7.

2.6.

9.6.

The official Mikkeli Housing Fair catalogue. Comparison of outdoor paints. Extra distribution of 50,000 to readers interested in building and renovating. Research issue.

4,470

7

16.8.

21.7.

28.7.

Inexpensive aggregates. Ladders and scaffolds.

2,980

8

6.9.

11.8.

18.8.

Comparison of battery-powered leafblowers.

9

4.10.

8.9.

15.9.

Comparison of fillers for wet areas.

8,200

10

1.11.

6.10.

13.10.

Winter PU foams.

3.11.

10.11.

Work clothes ergonomics – coats, trousers and overalls.

24.11.

30.11.

Household appliance comparison.

SIZE

PRICE

ISSUE 5

ISSUE 6

2/1

9,080

14,900

14,900

1/1

4,540

7,450

7,450

1/2

2,720

4,470

1/4

1,820

2,980

BACK COVER

4,990

8,200

2. COVER

4,990

8,200

3. COVER

4,990

8,200

11

29.11.

1. SPREAD

9,990

16,390

16,390

12

20.12.


34

Readership 115,000

INFO, RESERVATIONS Anita Kaski Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 11 issues per year SIZE 217 x 297 mm PRINTING METHOD offset BINDING stapling

FOR THE PASSIONATE motorist Vauhdin Maailma is the only magazine in Finland that focuses on motorsports; its content ranges from Formula 1 races and WC rallies to domestic motorbike and boat events. The majority of Vauhdin Maailma readers are men. As car users, they are large-scale consumers, and they are especially interested in topics related to motorsports, as well as other motor vehicles.

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

20.1.

22.12.

30.12.

2

17.2.

23.1.

30.1.

3

17.3.

20.2.

27.2.

4

21.4.

24.3.

31.3.

5

19.5.

21.4.

28.4.

6

16.6.

22.5.

29.5.

7

14.7.

19.6.

26.6.

8

25.8.

31.7.

7.8.

9

22.9.

28.8.

4.9.

10

27.10.

2.10.

9.10.

11

1.12.

6.11.

13.11.

PRICES SIZE

PRICE

2/1

5,000

1/1

2,500

1/2

1,500

1/4

1,000

BACK COVER

2,830

2. COVER

2,830

3. COVER

2,830

TOPICS World Rally Championships start.

The F1 season starts.

Spectator guide to Neste Oil Rally Finland.

The best Finns in motorsports, by sport.


35

Readership 95,000

A Mainosmittari survey can be carried out upon agreement. For more information, please see otavamedia.fi/mediatiedot/tutkimus

THE QUALITY-AWARE boater

SALES Fredrik Ström Sales Manager tel. +358 40 575 2535 fredrik.strom@otava.fi INFO, RESERVATIONS Pia Kosonen Media Assistant tel. +358 50 320 7972 pia.kosonen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi tel. +358 10 618 5761 Forssa Print Oy Helsingintie 22 FI-30300 Forssa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING adhesive binding

Vene is the most widely-read boating magazine in Finland. It tells everything about sailboats, motorboats and equipment, as well as boating itself. The magazine is a trailblazer and pioneer of boat testing. Vene readers are mostly men in a managerial position or entrepreneurs. All readers share a higher-than-average income level. Vene readers are especially interested in boats, cars and other motor vehicles, technology and its development, building and renovating, décor, travel, and economy and finances. Current news and hundreds of tests carried out over the years are read at venelehti.fi.

PUBLISHING DEADLINES ISS.

PRICES

PUBL. DATE

RESERV.

MATERIAL

TOPICS

Issue 2 is the Boating Review issue, the number one ­reference guide for every boater.

1

4.1.

9.12.

16.12.

Boating gear and new equipment.

2

1.2.

5.1.

12.1.

Boating Review 2017. The big Boat Show issue.

3

8.3.

10.2.

17.2.

New boating electronics.

4

5.4.

10.3.

17.3.

Spring maintenance, painting trends, rigging. Renovation ABC: checklists for veterans and beginners.

5

3.5.

4.4.

11.4.

Port issue: favourites and new ports on the rise. Where to go now, what is new at classic locations, which services are available.

6

31.5.

4.5.

11.5.

Boating summer: fuel stations, event calendar and weather guide.

SIZE

PRICE

ISSUE 2

7

5.7.

9.6.

16.6.

Fishing, gourmet in the archipelago, easy fish tips. Seafood in the pan: what do you cook with in the boat, in which port do you eat best?

2/1

5,520

6,900

8

9.8.

14.7.

21.7.

Review of new boats for the remaining year, new domestic models.

1/1

2,760

3,450

1/2

1,660

2,070

9

6.9.

11.8.

18.8.

Winter maintenance for the motor, washing solutions and waxes. Cleaning tips. Getting ready for winter: how to make sure your boat stays in shape.

1/4

1,100

1,380

10

4.10.

8.9.

15.9.

BACK COVER

3,040

3 800

Electricity for the boat. Planning electricity installation for your boat, installation tips. Which cabling and equipment installation tasks should be done right now?

2. COVER

3,040

3,800

11

8.11.

13.10.

20.10.

3. COVER

3,040

3,800

12

7.12.

10.11.

17.11.

Important things to remember, storage places, comparisons for the winter. Where to store your boat: last-minute emergency reservations and services. Boat travel and travelling by boat in Finland and abroad.


Children’s media


37

Circulation 22 405

INFO, RESERVATIONS Maarit Tolvanen Media Assistant tel. +358 50 390 4882 maarit.tolvanen@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Sanna Kitti tel. +358 50 310 0083 UPC Print Gerbyntie 18 FI-65230 Vaasa ISSUES 14 issues per year SIZE 217 x 280 mm, Räppäri issue 8 size 170 x 240 mm PRINTING METHOD offset BINDING stapling, Räppäri issue 8 adhesive

PRICES SIZE

PRICE

2/1

4,720

1/1

2,360

1/2

1,600

1/4

1,180

BACK COVER

2,600

2. COVER

2,600

3. COVER

2,600

1. SPREAD

5,190

LIVELY and happy Koululainen is the only magazine brand in Finland for primary school children. It encourages reading, learning and finding out about things. The magazine covers topics from children’s idols to science and sport stories, from pets to hobbies and tips for handicrafts. Koululainen also activates its readers with various activities: tests, puzzles and quizzes, and offers fantastic posters in each issue.

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

4.1.

9.12.

16.12.

New phenomena, things and people in 2017. Pet extra: pet care and equipment.

TOPICS

2

8.2.

13.1.

20.1.

Buddy issue, Valentine’s Day gift tips. Doing handicrafts and games together. Be smart online and other topics from the Media Literacy Week.

3

1.3.

3.2.

10.2.

Cooking together: easy food and snacks. Nice stuff for your hair, such as braiding.

4

15.3.

17.2.

24.2.

Science issue: inventions and thingamajigs. Music stars. Small décor ideas for your room.

5

5.4.

10.3.

17.3.

Tube and social media extra: people and phenomena. Easter activities and foods. Spring clothes.

6

3.5.

5.4.

11.4.

Nature special: food and equipment for hiking. Photography guide. Bikes, skateboards and hoverboards.

7

7.6.

12.5.

19.5.

Sport and outdoor fun. Exercise and new sports, outdoor toys and games, introducing amusement parks.

8

5.7.

9.6.

16.6.

Super summer issue! Lots of activities, tests and holiday reading. Smart phones and equipment.

9

9.8.

14.7.

21.7.

Back to school special. Nice school clothes, school kit. The Fair Class competition starts.

10

6.9.

11.8.

18.8.

Hobby issue: Which sport suits me? Ice hockey, football, riding, dancing, gymnastics. Favourite sports and equipment.

11.

4.10.

8.9.

15.9.

Pet extra: big and small cute animals. Animal-themed books, games and small things.

12

18.10.

22.9.

29.9.

Reading extra. Heroes and heroines in books and films. Halloween decorations and scary treats.

13

8.11.

13.10.

20.10.

Could I be a musician? Instruments and equipment. Pre-teen’s skin care.

14

29.11.

3.11.

10.11.

Christmas games, books, activities and handicrafts. Make your own yummy sweets and give them as presents.


38

Generalinterest media


39

SOCIALLY active

Circulation 6,934

Kanava is the leading Finnish magazine in the social and cultural arena, where specialists from different fields write in-depth, yet commonly understood, articles about topics related to society, politics, economics and culture. To counter splintered, shallow journalism, Kanava offers whole stories – ingredients for wider horizons and deeper discussions. INFO, RESERVATIONS Tuija Isosuo, Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi, tel. +358 10 618 5761 Forssa Print Oy, Helsingintie 22, FI-30300 Forssa ISSUES 8 issues per year SIZE 188 x 248 mm PRINTING METHOD offset BINDING adhesive binding

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

20.1.

20.12.

2.1.

TOPICS

2

3.3.

3.2.

13.2.

3

21.4.

24.3.

31.3.

4

2.6.

5.5.

15.5.

SIZE

PRICE

5

11.8.

14.7.

24.7.

2/1

1,680

6

22.9.

25.8.

4.9.

1/1

840

7

27.10.

29.9.

9.10.

1/2

500

8

15.12.

17.11.

27.11.

BACK COVER

920

PRICES Best non-fiction books of the year.

PASSIONATE culture enthusiast

INFO, RESERVATIONS Tuija Isosuo, Customer Service Manager tel. +358 50 310 3102 tuija.isosuo@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi, tel. +358 10 618 5761 Forssa Print Oy, Helsingintie 22, FI-30300 Forssa ISSUES 6 issues per year SIZE 200 x 265 mm PRINTING METHOD offset BINDING adhesive binding

Circulation 5,908

Parnasso is the highest-quality, traditional and versatile literary influencer in Finland, explaining what is fresh in classics and what is permanent in new books. The best ­authors and literary professionals write to Parnasso, ­offering readers almost 200 expert book reviews a year and shedding light on the backgrounds of phenomena that stir up the publishing industry, introducing experts and ­starting the most interesting discussions about literature ­ – not to forget sharp-witted top columnists.

PUBLISHING DEADLINES

PRICES

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

2.2.

5.1.

13.1.

SIZE

PRICE

2

6.4.

10.3.

17.3.

2/1

2,120

3

8.6.

12.5.

19.5.

1/1

1,060

4

31.8.

4.8.

11.8.

1/2 HORIZONTAL

650

5

5.10.

8.9.

15.9.

1/3

640

6

7.12.

10.11.

17.11.

BACK COVER

1,165


40

MAGAZINE FOR FRIENDS of entertainment and games Alibi is the only genuine crime magazine in Finland. It tells the real and honest truth about crimes that have stirred up public discussion. Alibi readers are mostly men. They are especially interested in cars and motor vehicles. They look for the most recent crime news at Alibi.fi.

Readers 64,000

PUBLISHING DEADLINES INFO, RESERVATIONS Anita Kaski, Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. 040 574 7795 INSERTS Sanna Kitti, tel. +358 50 310 0083 UPC Print, Gerbyntie 18, FI-65230 Vaasa ISSUES 12 issues per year SIZE 217 x 280 mm PRINTING METHOD offset BINDING stapling

ISS.

PUBL. DATE

RESERV.

MATERIAL

1

22.12.

24.11.

1.12.

2

26.1.

29.12.

5.1.

3

23.2.

27.1.

3.2.

4

30.3.

3.3.

10.3.

5

27.4.

29.3.

5.4.

SIZE

PRICE

6

24.5.

26.4.

4.5.

2/1

4,560

7

22.6.

26.5.

2.6.

1/1

2,280

8

27.7.

30.6.

7.7.

1/2

1,550

9

24.8.

28.7.

4.8.

1/4

1,140

PRICES

10

21.9.

25.8.

1.9.

BACK COVER

2,510

11

26.10.

29.9.

6.10.

2. COVER

2,510

12

23.11.

27.10.

3.11.

3. COVER

2,510

VERSATILE brain workouts

Circulation 16,638

The Seura SuperRistikot magazine has over 40 puzzles: illustrated, syllable and crossword puzzles, cryptos, quizzes and also the more rare Japanese puzzles and number puzzles. People return many times to the m ­ agazine’s versatile puzzles and enjoy many ­delightfully brain-wracking moments.

INFO, RESERVATIONS Anita Kaski, Media Assistant tel. +358 50 346 1574 anita.kaski@otava.fi MATERIAL ilmoitukset@otavamedia.fi TECHNICAL DATA tel. +358 40 574 7795 INSERTS Pekka Sälpäkivi, tel. +358 10 618 5761 Forssa Print, Helsingintie 22 FI-30300 Forssa ISSUES 10 issues per year SIZE 210 x 272 mm PRINTING METHOD offset BINDING stapling

PUBLISHING DEADLINES ISS.

PUBL. DATE

RESERV.

MATERIAL

1

26.1.

4.1.

11.1.

2

2.3.

9.2.

15.2.

3

6.4.

16.3.

22.3.

4

18.5.

26.4.

2.5.

5

29.6.

8.6.

14.6.

6

3.8.

13.7.

19.7.

7

14.9.

24.8.

30.8.

8

19.10.

28.9.

4.10.

PRICES SIZE

PRICE

9

23.11.

2.11.

8.11.

1/1

4,000

10

28.12.

4.12.

11.12.

BACK COVER

4.400


41

Good to know


42

Adhesive-bound magazines

Stapled magazines

INSERT SIZES STAPLED INSERT SIZE

MINIMUM SIZE

MAXIMUM SIZE

TOP CUTTING WASTAGE

BOTTOM CUTTING WASTAGE

SIDE CUTTING WASTAGE

ALIBI

217 X 280

105 X 148

217 X 280

15

15

5

GRIPPER MARGIN 5

ANNA

230 X 297

115 X 148

230 X 297

4

5

5

8–10 8

ERÄ

217 X 280

105 X 148

217 X 280

15

5–20

5

HYMY

217 X 297

105 X 148

217 X 297

5

5

5

5

KAKSPLUS

230 X 297

105 X 148

230 X 297

5

5–13

5

8

KIPPARI

217 X 280

105 X 148

217 X 280

15

5–20

5

8

KOTILIESI KÄSITYÖ

230 X 297

105 X 148

230 X 297

5

5

5

5 8

KOTILÄÄKÄRI

230 X 297

105 X 148

230 X 297

5

5–13

5

KOULULAINEN

217 X 280

105 X 148

217 X 280

15

15

5

5

MAALLA

230 X 297

105 X 148

230 X 297

5

5–13

5

8

METSÄSTYS JA KALASTUS

217 X 280

105 X 148

217 X 280

15

15

5

5

SEURA

217 X 280

105 X 148

217 X 280

15

15

5

5

SUOMEN KUVALEHTI

217 X 280

105 X 148

217 X 280

15

15

5

5

SEURA SUPERRISTIKOT

210 X 272

105 X 148

210 X 272

15

5–28

5

8

TEKNIIKAN MAAILMA

217 X 280

105 X 148

217 X 280

15

5–20

5

8

TM RAKENNUSMAAILMA

217 X 280

105 X 148

217 X 280

15

5–20

5

8

TV-MAAILMA

217 X 270

105 X 148

217 X 270

20

20

5

5

VAUHDIN MAAILMA

210 X 297

105 X 148

210 X 297

5

5–13

5

8

VIVA

230 X 280

105 X 148

230 X 280

15

5–20

5

8

ADHESIVE-BOUND INSERT SIZE

MINIMUM SIZE

MAXIMUM SIZE

TOP CUTTING WASTAGE

BOTTOM CUTTING WASTAGE

SIDE CUTTING WASTAGE

PROCESS WASTAGE

ANNA 8, 15–16, 33–34, 42, 47

230 X 297

115 X 140

230 X 297

4

5

5

4

DEKO

230 X 297

140 X 148

230 X 297

5

13

5

3

GOLFLEHTI

217 X 280

115 X 140

217 X 280

4

5

5

4

KANAVA

188 X 248

140 X 148

188 X 248

5

5

5

3

KIPPARI 2

217 X 280

140 X 148

217 X 280

15

5–20

5

3

KOTILIESI

230 X 297

115 X 140

230 X 297

4

5

5

4

SUOMEN KUVALEHTI 15–16

230 X 280

115 X 140

230 X 280

15

15

5

4

PARNASSO

200 X 265

140 X 148

200 X 265

25

5–25

5

3

TM RAKENNUSMAAILMA 6

217 X 280

140 X 148

217 X 280

15

5–20

5

3

VENE

217 X 280

140 X 148

217 X 280

15

5–20

5

3


43

TIP-IN

GLUE-DROP

CONTACT INFORMATION

MINIMUM SIZE

MAXIMUM SIZE

MINIMUM SIZE

MAXIMUM SIZE

PRINTER

CONTACT PERSON

TEL.

105 X 148

197 X 260

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

ALIBI

105 X 148

210 X 277

60 X 80

200 X 210

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

ANNA

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

ERÄ

105 X 148

207 X 287

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

HYMY

105 X 148

210 X 277

60 X 80

190 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

KAKSPLUS

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

KIPPARI

105 X 148

210 X 277

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

KOTILIESI KÄSITYÖ

105 X 148

210 X 277

60 X 80

190 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

KOTILÄÄKÄRI

105 X 148

197 X 260

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

KOULULAINEN

105 X 148

210 X 277

60 X 80

190 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

MAALLA

105 X 148

197 X 260

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

METSÄSTYS JA KALASTUS

105 X 148

207 X 270

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

SEURA

105 X 148

207 X 270

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

SUOMEN KUVALEHTI SEURA SUPERRISTIKOT

105 X 148

190 X 252

60 X 80

170 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

TEKNIIKAN MAAILMA

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

TM RAKENNUSMAAILMA

105 X 148

197 X 250

60 X 80

177 X 240

UPC Print, Vaasa

Sanna Kitti

+358 50 310 0083

TV-MAAILMA

105 X 148

190 X 277

60 X 80

170 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

VAUHDIN MAAILMA

105 X 148

210 X 260

60 X 80

190 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

VIVA

TIP-IN

GLUE-DROP

CONTACT INFORMATION

MINIMUM SIZE

MAXIMUM SIZE

MINIMUM SIZE

MAXIMUM SIZE

PRINTER

CONTACT PERSON

TEL.

105 X 148

210 X 277

60 X 80

180 X 247

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

ANNA 8, 15–16, 33–34, 42, 47

105 X 148

220 X 287

60 X 80

185 X 200

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

DEKO

105 X 148

197 X 260

60 X 80

167 X 230

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

GOLFLEHTI

105 X 148

168 X 228

60 X 80

148 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

KANAVA

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

KIPPARI 2

105 X 148

210 X 277

60 X 80

180 X 247

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

KOTILIESI

105 X 148

210 X 260

60 X 80

180 X 230

Hansaprint Oy, Turku

Sirpa Hänninen

+358 10 542 4335

SUOMEN KUVALEHTI 15–16

105 X 148

180 X 245

60 X 80

160 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

PARNASSO

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

TM RAKENNUSMAAILMA 6

105 X 148

197 X 260

60 X 80

177 X 200

Forssa Print, Forssa

Pekka Sälpäkivi

+358 10 618 5761

VENE


44

VARIOUS INSERTS • An insert activates the reader to act; it gets high attention value and can be targeted locally. • When you are planning to use an insert, contact the magazine’s media service. • The printing houses’ contact people help with questions related to the editing of inserts.

Stapled inserts

6-page cover insert

A stapled insert can be placed in the centrefold or between sheets at the top edge of the ­product. The insert can have 4 pages or more and its format can, at the maximum, be of the same size as the magazine.

The additional page of the cover insert can be folded inside the front or back cover. The cover width of most Otavamedia’s publications is 230 mm or 217 mm. The back or front cover is as wide as the magazine, depending on the location of the additional page. When the additional page is on the inside of the front or back cover, the cover width is 5 mm narrower than the cover page. On the inside of the front or back cover, the width of the additional page is 10 mm narrower than the cover page. Sizes for adhesive-bound magazines are given separately.

Inserts the size of the product The insert cannot be bigger than the magazine. If the insert has folding edges, the cover element with edges must be at least 10 mm narrower than the product. The folding insert edge must not be closer than 10 mm from the insert’s back fold. If the folding edge is 105 mm wide or narrower, it is attached using a drop of glue.

Inserts smaller than the product

Glue drop insert

Inserts that are narrower than the product must have clean-cut sides. If the insert is both narrower and shorter than the product, the cutting wastage is on the upper side. If the insert has folding ­edges, the cover element with edges must be at least 10 mm narrower than the product. The folding insert edge must not be closer than 12 mm from the insert’s back fold. If the folding edge is 105 mm wide or narrower, it is attached using a drop of glue.

A glue drop insert is attached inside the magazine with adhesive. The insert can be a card, envelope, an ­advertisement with several pages, or a product sample bag. The insert must be flexible and its maximum weight is 25 g. The adhesive is always spread in the same direction as the stapling. If the insert has a back fold, it will primarily be placed in the same direction as the bottom edge of the magazine.

Gatefold cover A gate-fold cover is a magazine front cover that opens in the middle. The advertiser’s message is under the opening cover, including the edges that open to the side. The edges must overlap by at least 10 mm. Ask your contact person for more detailed printer-specific instructions.

Tip-in insert A tip-in insert can be a loose card, envelope/bag or a brochure (2–48 pages) placed inside the magazine.


45

Product sample inserts

INSERT PRICES

A product sample can be attached inside a magazine with a glue drop or attached to a foil-wrapped ­magazine. Discuss foiling schedules as well as authority regulations related to product samples with our media services.

Selective advertising: You can target your advertisement or insert by limiting its distribution only to reader groups who have expressed interest in the topic – ask for more information!

PRICE GROUP 1 Foiling

Alibi, Anna, Hymy, Kotiliesi, Seura

Foil-wrapped magazines can include ­product samples, catalogues, targeted direct ­marketing campaigns or even all of these. The foiling schedule must always be agreed on ­ separately with our media services.

Inserts for adhesive-bound magazines A spine-glued insert can be an ­advertisement with two or more pages. Perforating for detaching is also ­possible. Spot-glued and tip-in inserts can also be used.

PRICE GROUP 2 Deko, Erä, Golflehti, Kaksplus, Kanava, Kippari, Kotilääkäri, Koululainen, Maalla, Metsästys ja Kalastus, ­Kotiliesi Käsityö, Parnasso, Suomen Kuvalehti, Seura SuperRistikot, Tekniikan ­Maailma, TM Rakennusmaailma, ­Vauhdin Maailma, Vene, Viva

INSERT PACKING GUIDELINES AND DELIVERY TIMES The following must be clearly indicated when delivering material: • Advertiser • The magazine and issue • Number of inserts • Name of the contact person receiving the delivery.

Stapled inserts: • As break bulk on platforms with parallel-positioned folds or as big folds as possible • A sheet of cardboard/paper between layers is recommended.

Tip-in/glued inserts: • As break bulk on platforms or packed in cardboard • Parallel-positioned folds or as big folds as possible.

Glued sample bags/inserts: • Packed in cardboard, in layers, parallel positioning • A sheet of cardboard/paper between layers.

Weight g Price €/1,000 items – 5 66 6 – 10 76 11 – 20 88 21 – 30 109 31 – 40 125 41 – 50 141 51 – 60 163 61 – 70 185 71 – 80 216 81 – 90 245 91 – 100 280

N.B.! Time of delivery is 10 work days before the magazine issue’s release.

Weight g Price €/1,000 items – 5 87 6 – 10 108 11 – 20 118 21 – 30 140 31 – 40 162 41 – 50 183 51 – 60 216 61 – 70 235 71 – 80 260 81 – 90 288 91 – 100 320 VAT 24% will be added to all prices. If the size of the edition changes, we will not reimburse the costs of extra inserts. Extra inserts will be destroyed after binding, unless otherwise agreed. Inserts are only subject to possible discounts to ad and media agencies or direct customers. • The minimum invoiced price is EUR 1,400. • For regionally distributed or part-edition inserts, an additional charge of 20% is added. • Inserts heavier than 100 g and product samples are subject to separate negotiation.


46

ADVERTISEMENT SIZES The sizes are clean-cut sizes and 5 mm of cutting wastage must be added to them. Text and other important elements (frames, logos, pictures, etc.) should not be placed any closer than 5 mm from the cut edge of the page. No cutting wastage added to the sizes 1 3/4 1 1/4 VERTICAL VERTICAL

3/4 3/4 1/2 1/2 1/4 1/4 VERTICAL HORIZONTAL VERTICAL HORIZONTAL VERTICAL HORIZONTAL

1/4 SQUARE

SIZE

2/1

ALIBI

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 260

217 x 68 195 x 60

106 x 138 95 x 125

ANNA

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 46 x 271

230 x 70 198 x 68

111 x 146 99 x 135

DEKO

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 46 x 271

230 x 70 198 x 68

111 x 146 99 x 135

ERÄ

434 X 280

370 X 280

270 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 250

217 x 68 195 x 57

106 x 138 95 x 125

GOLFLEHTI

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

42 x 250

195 x 57

95 x 125

217 x 70 190 x 64

106 x 146 92 x 131

1/1

HYMY

434 X 297

370 X 297

272 X 297

217 X 297

156 X 297

217 X 213

106 X 297

217 X 146

58 x 297 43 x 267

KAKSPLUS

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 46 x 271

230 x 70 198 x 68

111 x 146 99 x 135

KANAVA

376 X 248

94 X 248

188 X 124

KIPPARI

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 42 x 250

217 x 68 185 x 57

106 x 138 90 x 125

KOTILIESI

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 43 x 271

230 x 70 198 x 68

111 x 146 99 x 135

KOTILIESI KÄSITYÖ

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 43 x 271

230 x 70 198 x 68

111 x 146 99 x 135

KOTI­LÄÄKÄRI

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 47 x 271

230 x 70 202 x 56

111 x 146 99 x 135

KOULULAINEN

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 44 x 243

217 x 68 190 x 44

106 x 138 93 x 118

MAALLA

460 X 297

394 X 297

293 X 297

230 X 297

162 X 297

230 X 220

111 X 297

230 X 146

61 x 297 46 x 171

230 x 70 198 x 68

111 x 146 99 x 135

METSÄSTYS JA KALASTUS

434 X 280

370 X 280

270 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 250

217 x 68 195 x 57

106 x 138 95 x 125

PARNASSO

400 X 265

100 X 265

200 X 130

45 x 265 217 x 68 200 x 60

106 x 138 98 x 130

SEURA

434 X 280

188 X 248

200 X 265 375 X 280

272 X 280

SUPER SUPERRISTIKOT

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 260

210 X 272

SUOMEN KUVALEHTI

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 44 x 243

217 x 68 190 x 60

106 x 138 93 x 118

SUOMEN KUVALEHTI 15–16

460 X 280

294 X 280

291 X 280

230 X 280

164 X 280

230 X 208

112 X 280

230 X 138

61 x 280 47 x 256

230 x 68 202 x 56

113 x 138 99 x 126

TEKNIIKAN MAAILMA

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 260

217 x 68 195 x 60

106 x 138 95 x 125

TERVEYS­HYMY

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 260

217 x 68 200 x 60

106 x 138 98 x 130

TM RAKENNUS­MAAILMA

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 45 x 260

217 x 68 195 x 60

106 x 138 95 x 125

TV-MAAILMA

215 X 270

VAUHDIN MAAILMA

434 X 297

375 X 297

272 X 297

217 X 297

156 X 297

217 X 213

106 X 297

217 X 146

55 x 297 47 x 267

217 x 70 202 x 64

106 x 146 95 x 131

VENE

434 X 280

375 X 280

272 X 280

217 X 280

158 X 280

217 X 208

106 X 280

217 X 138

55 x 280 42 x 250

217 x 68 187 x 57

106 x 138 90 x 125

VIVA

460 X 280

294 X 280

291 X 280

230 X 280

164 X 280

230 X 208

112 X 280

230 X 138

61 x 280 47 x 256

230 x 68 202 x 56

113 x 138 99 x 126

Without margins

• The advertisement extends to the edge of the page. • Elements (images and background) must extend 5 mm over the page edge (cutting wastage). • Material with no frames for page cutting. • Don’t place text, logos and other such elements any closer than 5 mmfrom the cut edge of the page.

With marginals • A white margin will be left between the advertisement and page edge. • For example, material with frames will be made in this size.


47

MATERIAL AND SALES TERMS Advertisement prices are based on material in digital format. The material is to be delivered via Aikakausmedia ADS in PDF format, or directly to Otavamedia’s media sales. The material will be stored for one year. Updated instructions for both print and online material are available at the address otavamedia.fi/mediatiedot.

Material instructions E-mail to the address

Indesign, Illustrator, Photoshop or PDF format. Other programs: please contact tel. +358 40 574 7795.

2. Type faces In open files, the Open Type font type face. Whenever possible, the text should be converted into links.

3. Colours and images Define all colours as process colours (CMYK). Spot colours (PMS) must always be changed to process colours. Continuous-tone photograph resolution should be at least 300 dpi and line photograph resolution at least 600 dpi in the final size.

4. Page size and cutting wastage Publication size is the size of the magazine once clean-cut. Cutting wastage exceeds the clean-cut by 5 mm. Cutting wastage is added to all edges of the advertisement. Text or other elements should not be placed closer than 5 mm to the clean-cut. With regard to adhesive-­ bound magazines, the impact of the spine on texts crossing the spread (5 mm/page) must be taken into account. Corner marks and other such elements must be outside the cutting wastage. The spread size of adhesive-bound magazines is the same as in stapled magazines. See image below.

5. Material transfer Line transmission to the adress www.aikakausmedia.fi/ADS

ilmoitukset@otavamedia.fi Note: Indicate the magazine, publication and advertiser in the e-mail subject field. In line transmission, indicate the magazine, issue and advertiser in the file name. For example: magazine_iss_advertiser.pdf.

Material delivery by regular mail Advertisement/ name of magazine, Maistraatinportti 1 FI-00015 OTAVAMEDIA If you resend edited materials, the media ­assistant of the magazine in question must always be informed of this by telephone. Remember to add your contact details and the pub lication details of the magazine to ­ the proof and any line-transferred material.

6. Advertisement materials for digital magazines 7. Advertisements to be created Deliver text, picture, layout model and other guidelines to media sales. Prices for service ­advertisement creation: €60/advertisement + image processing €20/image. Larger sizes: ­contact media sales for additional information.

8. Sales terms For more detailed sales terms, please see mediatiedot.otavamedia.fi/ tekniset-tiedot-ja-hinnastot

Advertisements that will not be cut must include a margin. es m fra ith tw en em tis ve r Ad

pa ge

ad

ve r

tis

em

en

t

Cutting wastage 5 mm

On e-

The updated media information of ­magazines is available on Aikakausmedia ADS’s website.

Additional information Aikakausmedia ADS tel. +358 (0)40 70 666 55 www.aikakausmedia.fi/ADS helpdesk@aikakausmedia.fi

Clean-cut of the publication

Clean-cut of the publication

Corner marks must be outside the cutting wastage.

Transfer via Aikakausmedia ADS is fast and easy and the most reliable way to supply magazine material. The system checks all the files received and, in the event of an error, sends an error report to the sender of the material. The advertiser, repro, ad agency, media agency, media marketing department, editorial repro, and printer can monitor the movement of their material in real time on Aikakausmedia’s website. Aikakausmedia keeps all material on its server for at least one year. Tens of thousands of material ­transfers go through the service annually. Aikakausmedia ADS also offers service via its electronic advertisement reservation system. Reservations, confirmations and definitions are quickly and easily transmitted between the advertisers and magazines.

www.astehelsinki.fi/digi-ilmoitukset

Text, logos or other important elements should not be placed closer than 5 mm to the clean-cut.

Transfer and check of advertisement material through Aikakausmedia ADS

Address information On back-page advertisements, the place for the subscriber address must be taken into account. Inkjet printing , 217 x 25 mm or 230 x 25 mm, across the entire back page. PAL.VKO

6

2010 - 52

10022

815001-10-22

1. Programs supported

018 8 150 41488

Sources: NRS AL + Total autumn 2015/spring 2016, Kantar TNS Comscore 9/2015 – 8/2016 Audit of Circulations 2015, Media Audit Finland Oy st EcoBoo DEO ja RD MON teknologiaa. Uusi FO ä llisen Ford . Edistykse män teyksellist uu pintaa syvemmälle enem i on nyt – Edist ulott käytössäs sta eus ansio kaun lla.

rin kulutukse Todellinen bensiinimootto ulut) mmällä €. (+ toim.k EcoBoost- - 240 hv) piene n 29.611,86 hv la alkae hoa (160 .fi moottoril www.ford EcoBoostMondeo Uusi Ford asi! koeajoaik Varaa oma

Uusi Ford

u autovero € + arvioit st-mootshinta 22.810 o EcoBoo eroton suositu €. Ford Monde n. 86 €. (Autov toimituskulut 600 arustei alkaen 29.611, taiset auto erikoisv st-moottorilla n lisätään liikekoh158 - 179 g/km. Kuvan Mondeo EcoBoo 6 €). Hintaa ja CO 2-päästöt 0 km g/km 6.801,8

ce differen Feel the 12.11.2010

12:02:05


Otavamedia Oy publishes 25 public periodical magazines in Finland and more than 30 websites. Nearly 2 million Finns are reached online every month, and over one million by mobile sites. Otavamedia Oy also includes Golfpiste, which specialises in print, online and event production in the golf sector. Otavamedia Oy, as well as NettiX, the largest marketplace in Finland, and the news portal Ampparit Oy, are part of the Otava Group. Otavamedia OMA is a content design company planning, designing and producing content with commercial influence and measurable efficiency for the customer’s own media.

otavamedia.fi/mediatiedot

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