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About Hedeya We deliver mothers & kids products to your door in maximum 2 hrs

Hedeya is children's and maternity products store. Thousands of products are available from all well-known brands such as: Chicco, Gracco, Littletikes, Bebe confort, Quinny, Maxicosi, Evenflo, Avent, Neonato, Fisher Price, Tommee Tippee, Maclaren, K’s Kids, Winfun, Safety 1st, Nuby,‌ etc.

Hedeya has built-up and continuously expanded its customer base by offering trendy products with best quality, reasonable prices and easily accessible sales networks

Hedeya is one of the most popular shops on the social media channels that deliver products anywhere in Egypt by ordering through Facebook or the website

Brand Concept Hedeya entered the market on August 2007

Hedeya entered the market on August 2007 by opening 2 shops in the reception of EL nada hospital and Introducing the first shopping catalogue in Egypt that offers immediate home delivery for mums’ and kids’ products. The catalogue was distributed widely in various locations occupied by “A“ class mothers. 5 issues are out up till now.

Click here for the electronic version of the 5th issue

In 2011 we opened our main and second branch in 13 Nady el Seid st. Dokki with are of 550 sqm. The store consist of three floors which include different sections and corners containing all kids and mothers products.

In conjunction with the main branch opening we launched our website “” which offers an easy and fast online shopping. Also the website gives our customers the opportunity to create gift lists for their occasions and share it on all social media channels. In addition, our customers can shop via our facebook fan page which is integrated with our website.

Brand Vision All mothers and children’s products under one roof

Hedaya goal is to be among Middle East’s 10 largest stores in 2015 which gathers all the most famous and spreading brands in one place

1st online shopping store for mothers and kids products in the Middle East

Hedeya Stores

Hedeya Stores

Brand Positioning

Offering top brands products and joy of shopping at affordable prices.  kids 0 - 5+ essentials (Products & Toys) Bathing necessities, Ride ons, Feeding necessities, Car seats, Outdoors, Baby carriers, Bags, Strollers, toys

 Nursery & bedroom products  Educational and learning products from 0 to 5+ yrs  Maternity Essentials.

Target Consumer Description Hedeya has become familiar and friendly mother’s products brand. Hedeya has won a number of outstanding, women of all ages. Core Customer Core age Customer Character

: Mothers and Pregnant women. : 18-34 years old : Affordable & willing to pay.

Hedeya Stores  
Hedeya Stores  

Hedeya Stores Profile