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Making the Difference Southern Utah Nonprofits;

Successful & Giving Back to the Community

www.viewonsouthernutah.com

By Dawn McLain

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I have to say, I am so excited to share 21Yellow and Southern Utah Cares with our readers this issue. After a year and a half of reporting on charitable organizations, I have had the privilege to get to know about so many impactful groups that provide vital programs and services to our community. It truly is a humbling experience, and one that I will forever be indebted to the View On team for Michael DeMille their confidence and entrusting me to articulate and share the impact that nonprofits and their volunteers make every day. I have to admit, I am constantly in awe of how much people will really do for others. This organization 21Yellow/Southern Utah Cares, and its founder, Mike DeMille, remind me every day of why I do what I do, and why I choose to do it in Southern Utah. THANK YOU to the View on Southern Utah team and Mike DeMille for reigniting the passion I have for this community and the opportunity to give back every day. I hope you all enjoy this interview as much as I did. VOSU: So Mike, some of our readers may not know what 21Yellow is, can you explain that for them? Michael DeMille (MD): Yes! That’s probably a good place to start! 21yellow is a new online phone book alternative that I recently started. We are focused on keeping it clean and simple, so that it’s easy for people to find what they are looking for, as well as keeping it really simple and affordable for businesses, so that any size business can get listed, build their SEO, and become known in the community. We’ve found that small businesses have a hard time competing in the phone book and other high cost media houses, so a lot of them are harder to find. We want to make

it easier to “shop local” by helping those smaller businesses. But, for me, 21yellow was really just the start. Actually, it was the result of something bigger. I wanted to make an impact, really do something for our community that would help others, and benefit the community at large. VOSU: This is what I love about you guys – a philanthropic spirit and dedication that drives necessity. It’s exciting! MD: Thanks, we think so too! So, using 21yellow for financial support, we launched our nonprofit community website, Southern Utah Cares. It’s a directory, FREE to all local non-profits. Having volunteered, we knew some of the challenges that organizations face, especially in terms of sharing their message, events, fundraisers and more. Our aim was to make it easy to find what you are looking for - in this case, connecting community members with the right charity, whether you are seeking help or looking for volunteer opportunities. In addition to the directory, Southern Utah Cares aspires to be a community hub. We feature a calendar where all nonprofits can post events, providing the community a central place to go and learn about big events coming up and also research and find opportunities to help out in our community whether it be to donate, volunteer, provide in kind services or virtually anything. VOSU: That sounds like a LOT of programming for one site, and could be expensive… MD: Ok, YES, it was a LOT of programming that is true! But, that’s where the for profit side of what I do comes into play. That’s 21Yellow, and the ultimate goal is for it to allow me, and my family, to be the giving and dedicated people we really want to be. Beyond funding Southern Utah Cares, 21yellow also includes a program called Giving Without Limits, which takes $1 from every listing, which turns out to be only 10% a month, and uses it to fund projects that help others. From our pool of users, we will have

View on Southern Utah  

May - June 2015

View on Southern Utah  

May - June 2015

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