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Midem 2013 Conferences at a Glance Visionary Monday Disruptive Creativity : Illuminate your Business in a Competitive Marketplace Monday 28 January 2013, Debussy Auditorium (Level 1) Sponsored by

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Featured speakers

Rémi Babinet, Chairman & Global Creative Director, BETC, Managing Director, Havas (France)

John Hayes, Chief Marketing Officer, American Express (USA)

Mark Hoppus, Musician & Record Producer, Blink-182 (USA)

TJ Kang, SVP Service Planning, Samsung Electronics (USA/ South Korea)

Lang Lang, Classical Pianist (China)

Paul Mascarenas, CTO, Ford (USA)

Jyrki Rosenberg, VP & Global Head of Entertainment, Nokia (Finland)

Robert Scoble, Startup Liaison Officer, Rackspace Hosting (USA)

Debates: Lively discussions will take place during Visionary Monday around the following topics:  Artists Leveraging Tech & Brands  How the Music Industry Manages Innovation Insights: Insights sessions are presentations on:  Creativity Means Business by Rémi Babinet, BETC & Havas (France)  Coding & Music by Peter Gregson, Composer, Cellist (UK)  Music in the Age of Context by Robert Scoble, Rackspace Hosting (USA)  A Roadmap to Navigate Music Marketing by Marcus Taylor, Venture Harbour (UK) Highlights: Discover at Visionary Monday who will be the winners of:  Midemlab, the startup competition, for the 3 following categories: Music discovery, recommendation and creation; Marketing and social engagement; Direct-to-consumer sales and content monetisation.  Midem Marketing Competition, a contest rewarding the most creative and innovative use of music or partnership with artists in a marketing campaign and the best music placement in an ad/commercial. Exclusive reports Visionary Monday attendees will benefit from exclusive reports:  Get your Artist Campaigns on the Right Track: Consumption Trends across Social Networks and BitTorrent, by Musicmetric.  Companies and Consumers – Navigating Through Influencers and Triggers, by Nielsen Music. Breakfast from 10:30 to 11:00 Networking break from 16:00 to 16:30

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Innovation Factory (Lerins Hall) This zone is dedicated to the latest interactions between technology and music. It also hosts Midemlab, the startup competition, and Midem Hack Day. Accelerate your business and take the digital shift by discovering the future of music today!

Direct2Fan Camp (Riviera Hall)

Innovation Factory

The place to be for artists and music entrepreneurs, highlighting the most crucial aspects of the new music business. Add to your schedule: Artists Speak to Artists and D2F from A to Z.

Brand Central (Riviera Hall) Learn everything about the music and brands ecosystem and don’t miss Midem Marketing Competition and Music Pitch Sessions. Sponsored by

Classical Discussion Lounge (Riviera Hall)

Direct2Fan Camp

Where professionals from the classical and jazz music world meet and share their views with Midem audience.

Midem Music Summits (Conference Room, Level 01) Midem Music Summits highlight key aspects of the global music scene, including segments dedicated to lawyers on Sunday 27 January and to publishers and authors’ societies on Tuesday 29 January. 2013’s partners are: CISAC, IAEL and ICMP.

Midem Academy (Level 01) Midem Academy provides you with concrete and practical skills to boost your career and keep your knowledge fresh and current. This 14-hour training programme features three modules: Music Industry 101, Entrepreneurship and Marketing.

Networking Village (Level 01)

Midem Academy

A series of one-to-one speed meetings with managers, publishers, labels, lawyers, collecting societies, advertising experts, and potential business partners from countries such as Canada, South Korea and Malaysia. This is your chance to connect with industry professionals from all over the world.

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Saturday 26 January 2013 10:30 > 11:30

Your Startup & the Press: Pitching to the Media

Innovation Factory Lérins Hall

Speaker: Martin Bryant, Managing Editor, The Next Web (UK) Getting media coverage from blogs and press for your startup or app is really important and can help you attract users and investors, but pitching your product to the media isn’t an easy task! How do you reach out to technology bloggers and journalists? How do you stand out from the crowd? In this workshop, you will learn how to best work with and utilise the media industry.

10:30 > 10:40

Your Guide to the Day

Direct2Fan Camp Riviera Hall

Speaker: Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA) Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an artist manager viewpoint.

10:30 > 11:10

Parallel Lines Between Art & Advertising: Using Music to Convey a Message

Brand Central Riviera Hall

Speakers: Pol Hoenderboom, Creative & Copywriter, Tribal DDB Amsterdam (Netherlands) Bart Mol, Creative & Art Director, Tribal DDB Amsterdam (Netherlands) A solid relationship between an artist and a brand can be a powerful union. Tribal DDB Amsterdam’s Creative Directors will explain their take on the parallel lines connecting advertising and the process involved when creating art. Together they explore the importance of music when crafting global interactive campaigns.

10:30 > 11:30

Music Industry 101 – What is the New Record Business? In Association with IMPALA/WIN

Midem Academy Hall 01

Speaker: Dick Huey, Founder, Toolshed (USA) Learn all you need to know about the changing role of labels, distributors, promoters, marketers or performing rights organisations. From release strategy to brand development, this session will provide attendees with an overview of the challenges and opportunities that artists and companies are facing.

Saturday 26 January 2013 Programme subject to change

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10:40 > 11:10

D2F from A to Z – Recording & Funding

Direct2Fan Camp Riviera Hall

Speaker: Kevin Wortis, Partner & Director of Label Services, Girlie Action Media & Marketing (USA) Every morning at the Direct2Fan Camp, learn from professionals and experts how to bring your music from the studio to the global stage. Today, discover with Amanda Palmer’s manager how to enhance your recording and funding process using a successful direct-to-fan strategy.

11:00 > 12:00

New Initiatives for Live Music in 2013

Classical Discussion Lounge Riviera Hall

Speaker: Nicholas Kenyon, Managing Director, Barbican Centre (UK) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) The concert format has stayed pretty static for nearly 200 years. Is it time for a change? Discover how best to manage the balancing act between attracting new audiences and retaining the traditional concert-goers.

11:10 > 11:30

Music as Currency in a Branded World

Brand Central Riviera Hall

Speaker: Phil Quartararo, Managing Director, Guvera (USA) An overarching conversation about how, as the record industry continues to shrink, music consumption is at an all time high, largely by increasing the size of the consumer pie. As the music industry and music consumers continue their search for the optimal relationship, the newest stakeholder at the table, brands, consistently delivers the better, sexier and easier path to music consumption by using it as the glue, and the currency, that unites more music than ever with more consumers than ever.

11:30 > 12:30

Artists Speak to Artists – Meet with Julia Nunes

Direct2Fan Camp Riviera Hall Julia Nunes, Singer & Songwriter (USA)

Unsigned singer/songwriter Julia Nunes has had 50M YouTube plays and raised $77,000 on Kickstarter. Don’t miss this chance to ask her your burning questions about viral video, crowdfunding... and the ukulele.

Saturday 26 January 2013 Programme subject to change

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11:30 > 12:30

Music & Brands Case Study – Moxie France, Brisa Roché & Swarovski: Kingdom of Jewels

Brand Central Riviera Hall

Speakers: Hervé Delpech, SVP Branding & Marketing Communications, Swarovski (Austria) Brisa Roché, Artist/Singer (USA) Gaël Solignac-Erlong, Deputy Managing Director, Moxie (France) Moderator: Thomas Jamet, President of Brand Content, UDECAM, CEO, Moxie (France) How branded entertainment could empower the coolness of a brand across communication channels? What kind of new opportunities can embrace talents to work with brands on creative content? What are the best success stories between brand & the music industry over the last few years? Learn from Moxie, Swarosvki and Brisa Roché about ‘Kingdom of Jewels’, an innovative digital campaign for the launch of the new Swarovski collection.

11:30 > 12:30

Marketing – International Distribution with Online Marketing Tools

Midem Academy Hall 01

Speaker: Oliver Sittl, Senior A&R and Region Manager, Believe Digital (Germany) Digital distribution relies deeply on the strategic use of online marketing tools. We will review the latest trends in social media monitoring, music streaming and the monetary assessment of YouTube as a growing source of income for musicians. Learn how important services like Facebook player, with integrated graphic representations of global real-time sales and online conversion, can add leverage to your promotion budget and strengthen your international marketing strategy.

11:30 > 12:30

Meet the Managers In Association with International Music Manager’s Forum (IMMF)

Networking Village Hall 01

Participants: Jake Beaumont-Nesbitt, CEO, International Royalties Rescue, Executive Director, IMMF (UK) Nathan Brenner, Chairman, MMF (Australia) Eivend Brydoy, Manager, VOX Artists (Norway) Keith Harris, Director of Performer Affairs, PPL (UK) Brian Hetherman, President, Cerberus Artist Management, Chairman, IMMF (Canada) Virpi Immonen, Manager & Managing Director, Fullsteam Management (Finland) Jasper Kroll, President, Clockwise Mgmt (Denmark) Volker May, Head of Booking & Events, FZW Event GmbH, Vice-Chair Europe, IMMF (Germany) Daria Wabnitz, Manager/Artist, IMMF (Germany) Stuart Worthington, Manager, MMF Training (UK) Boost your network! Meet with managers in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Saturday 26 January 2013 Programme subject to change

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12:00 > 13:00

Midem Hack Day – 3rd Edition

Innovation Factory Lérins Hall

Speakers: Martyn Davies, Technology Advocate, Hacks & Bants (UK) Dave Haynes, VP Business Development, SoundCloud (UK) Following its two previous editions, Midem Hack Day will be a non-stop marathon for 30 international hackers, who will create and build music applications by using existing APIs. During this one-hour session, pitch your ideas to the hackers, whether you are an artist, label, manager or simply a new technology lover.

14:00 > 15:00

Meet the Countries: Brazil In Association with BM&A

Networking Village Hall 01

Boost your network! Meet with the Brazilian players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

14:00 > 17:00

Partner’s Conference – Rethink Music Innovation Summit Presented by Berklee College of Music & Midem By invitation only

Auditorium I This private roundtable discussion will stimulate conversation amongst senior music and technology executives about new business models in the music business and specific action-items that need to occur in order to begin and sustain growth in a currently fractured industry. The goal is to continue to the forward-thinking forum begun at the Rethink Music conference in Boston in a smaller setting, fostering a dialogue for change.

Saturday 26 January 2013 Programme subject to change

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14:30 > 16:30

Midemlab – The Hottest Startups in Music Discovery, Recommendation & Creation

Innovation Factory Lérins Hall

Finalists: The Party Player (France) - Guillaume Kaba, Technical Director T'écoutes Quoi ? (France) - Maxime Guedj, Co-Founder & CEO Musigram (USA) - Armine Saidi, VP, Business Development Songful by instruMagic (Israel) - Eyal Eldar, Co-Founder & CEO MyTourManager (France) - Laure Decailly, CEO Featurings (Switzerland) - Florian Ducommun, CEO MyMusic (Canada) - Rob Lane, Co-Founder & CEO YaSound (France) - Sébastien Métrot, CTO Soundrop (Norway) - Inge Andre Sandvik, CEO Tomahawk (USA) - Syd Lawrence, Developer Jury Members: Joerg Binnenbruecker, Managing Director, DuMont Venture (Germany) Paul Brindley, CEO, Music Ally (UK) Axel Dauchez, CEO, Deezer (France) Larry Marcus, Managing Director, Walden Venture Capital (USA) Patrick Walker, Senior Director EMEA, YouTube Music (UK) Nicole Yershon, Director, Innovative Solutions, Ogilvy Group (UK) After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. The winner will be revealed at Visionary Monday.

14:30 > 15:45

Crowdfunding Success Workshop

Direct2Fan Camp Riviera Hall

Speakers: Alexandre Boucherot, Founder, Ulule (France) Ian Hogarth, CEO, Songkick (UK) Danae Ringelmann, Founder & COO, Indiegogo (USA) Benji Rogers, Founder & CEO, PledgeMusic (UK) Moderator: Timon Birkhofer, Producer, CAPITAL C (Germany) Collaborative cooperation is gaining momentum and increased attention. Financing an album, tour or video with help from your community can nurture creativity and expand a fanbase. What are the key ingredients for a successful campaign? Meet some of the best international platforms and get inspired by the most innovative projects of 2012. This workshop will be completed by a training session on “Funding for Artists & Businesses” on Sunday 27 January. Followed by Meet the Speakers.

Saturday 26 January 2013 Programme subject to change

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14:30 > 15:30

Music & Brands Case Study – Universal Music & Paco Rabanne Black XS

Brand Central Riviera Hall

Speakers: Etienne Ameil, Brand Manager Paco Rabanne, Puig (France) Guénaël Geay, International Marketing Director, Polydor (France) Emmanuel De Sola, Head of Special Projects, Universal Music (France) Moderator: Aymeric Pichevin, Co-Founder & CEO, House of Music and Entertainment (France) Universal Music and Paco Rabanne have entered in a long-term international partnership, to create innovative brand entertainment. From the creation of exclusive brand content videos to unique live experiences, learn everything about this partnership and how it is beneficial for the brand, the artists and the label.

14:30 > 15:30

Music Industry 101 – International Publishing for Non-Publishers

Midem Academy Hall 01

Speaker: Emmanuel Legrand, Independent Journalist & Consultant (UK) Music publishing plays a crucial role in today's livelihoods of songwriters. Not only is it a significant stream of revenues, but it is also the way for artists to exercise a greater control over the use of their music. This session will look at the various aspects of music publishing from a non-legal perspective, and provide some tips and advices to up-andcoming artists.

14:30 > 15:30 Conference Room Hall 01

The New Music Seminar Presents: Building the 100 Billion Dollars Music Business Players: Jerry Johnson, General Manager, Xbox Music (USA) Chris Maxcy, VP Business Development, Global Director Music Partnerships, YouTube (USA) Ken Parks, Chief Content Officer & Managing Director, Spotify (USA) Mark Piibe, EVP of Global Business Development & Digital Strategy, Sony Music (USA) Daren Tsui, CEO, Samsung Mspot (USA) Conductor: Tom Silverman, Executive Director, New Music Seminar, CEO, Tommy Boy (USA) The music business is only 23 billion dollars at retail and shrinking. How can we grow the business to 100 billion dollars? Music sales alone cannot ever achieve it but these players will discuss alternative strategies that can propel the music industry to $100 billion and beyond.

Saturday 26 January 2013 Programme subject to change

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15:00 > 16:00

Artists & Repertoire: Creating a Coherent & Characterful Roster

Classical Discussion Lounge Riviera Hall

Speaker: Alain Lanceron, President, Virgin Classics (France) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) Building a label is not easy. You need a strong ‘family’ of artists, a powerful identity, and a vivid way to express what the label is all about. Virgin Classics has all three characteristics, and joins us to reveal how best to maximise a label’s message and bring artists together.

15:30 > 16:30

Entrepreneurship – The Anti-360 Deal: Viable Business Alternatives for Musicians

Midem Academy Hall 01

Speaker: Martin F. Frascogna, Attorney, Frascogna Entertainment Law (USA) With a majority of traditional record labels adopting 360-deals (aka multiple rights deals) as standard practice, new non-traditional labels have emerged in today’s economy shifting the record industry paradigm. Giving back as opposed to taking from the artists has created an entrepreneurial business model known as the anti-360 formula. Learn about this new model via practical examples, case studies and a comparison between the U.S. market and global alternatives.

15:30 > 16:30

Meet the Publishers In Association with ICMP, The Global Voice of Music Publishing

Networking Village Hall 01

Participants: Julien Banes, Owner, Upton Park Publishing (France) Ber Deuss, Managing Director, Albersen Verhuur/Deuss Music (Netherlands) Ole Dreyer, Owner, DanMus Publishing (Denmark) Jodie Ferneyhough, President, CCS Rights Management (Canada) Achille Forler, Managing Director, Universal Music Publishing (India) Catherine Gerrard, Head of Publishing, Hal Leonard Australia/AMPD, Chairman, AMPAL (Australia) Selim Kaynak, Managing Partner, Pelikan Muzik Publishing (Turkey) Anna Laskowska, Managing Director, SM Publishing (Poland) Mary Megan Peer, Managing Director & VP, Business Development, peermusic (Argentina) John Telfer, Owner, Basement Brazil (Brazil) Boost your network! Meet with publishers in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Saturday 26 January 2013 Programme subject to change

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15:30 > 16:30

Press Conference – How to Tap into Emerging Markets by Yala Music, the Leading Music Service in the Middle East & North Africa (MENA)

Blue Lounge Hall 01

About 3 years ago, there was still no legal music service in the MENA region and piracy was rampant. With a comprehensive catalogue of Arabic music, a Freemium Model based on unlimited access to music and partnerships with telcos and well known brands, Yala Music has built a smart legal alternative ecosystem. Patrick Chassany, Yala Music's founder, explains how the company managed to build and monetise the first legal digital music service in MENA.

15:45 > 17:45

Midem Marketing Competition – Showcasing the Best Music Marketing Campaigns

Brand Central Riviera Hall

Finalists: “Breaking the Law of Silence” - Pascal Grégoire, Co-Founder & Creative Director, La Chose (France) “Green Day live in New York City presented by Nokia Music and AT&T” - Marcie Allen, President, MAC Presents (USA) “Make the City Sound Better - The Sound Taxi” - Peter Michael Willer, Creative Director, AIAIAI (Denmark) “Move To The Beat” - Andrew Akuffo, Account Director, Cake (UK) “MTV Gif Me More Party” - Thomas Granger, General Manager, Buzzman (France) “The Dewarists” - Vijay Nair, Founder and CEO, Only Much Louder (India) “The Sound of Creation” - Bart Mol, Creative Director, DDB & Tribal Amsterdam (Netherlands) “Vodafone/Yonderboi – Soundmapping” - Zoltan Istvánffy, Creative Director, Team Red (Hungary) Jury Members: Bettina Dorn, Director Brand Partnership Central Europe, Warner Music Group (Germany) Thomas Jamet, President of Brand Content at UDECAM and CEO, Moxie (France) Anthony Robinson, President, Marketing Partnerships, International, Live Nation Entertainment (UK) Zoe Stainsby, Global Entertainment Music Marketing Manager, The Coca-Cola Company (USA/UK) Erik Verheijen, Broadcast Director, Wieden+Kennedy Amsterdam (Netherlands) Presenter: Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK) The first category of this international competition rewards the most creative and innovative use of music or partnership with artists in a marketing campaign. See the finalists give their five-minute presentation in front of the jury. The winner will be revealed at Visionary Monday.

Saturday 26 January 2013 Programme subject to change

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15:50 > 16:10

How to Use Moozar – Sponsored Session

Direct2Fan Camp Riviera Hall

Speaker: Carol Briet, Co-Founder & PR, Moozar (France) Direct2Artist reward – moozar.com provides ‘reward’ links that allow artists to be directly rewarded wherever their songs are played: YouTube, SoundCloud, Facebook. Your 'reward' links allow your fans (and those who enjoy your songs) to show financially their thanks and joys with a click. Share and reward to support.

16:00 > 17:00

Partner’s Conference – General Overview: 10 Things you Don’t Know about the Japanese Market

Japan Stand R 04.19

Speakers: Haji Taniguchi, Chairman, Music Publishers Association of Japan (Japan) Jonny Thompson, General Manager, Nichion International (Japan)

16:10 > 17:00

Next Gen Managers: Multi-Tasking, Social Media & Sourcing New Revenue Streams In Association with International Music Manager’s Forum (IMMF)

Direct2Fan Camp Riviera Hall

Speakers: Henning Dietz, Founder & CEO, Neu Management (UK) Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting (France) Thomas Olljum, Manager, Made in Baltics (Estonia) Andries van Wieren, Artist Manager & General Management, 3S Music Management (Netherlands) Moderator: Keith Harris, Director of Performer Affairs, PPL (UK) Direct-to-fan is empowering artist managers and expanding their role in the music industry. Some run their own labels while others get involved in emerging technologies or contribute to alternative funding schemes. Get to know the ropes of an artist manager or self-managed artist in today’s music ecosystem, and the key elements of artist management and income streams. Followed by Meet the Speakers.

Saturday 26 January 2013 Programme subject to change

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16:15 > 17:15

When Traditional Retailing Still Works!

Classical Discussion Lounge Riviera Hall

Speakers: Chris O’Reilly, Managing Director, Presto Classical (UK) Antony Smith, Business Director, Nimbus Disc & Print Services (UK) Moderator: Andrew McGregor, Presenter, BBC Radio 3 (UK) As more and more people shop online for music, what does the future hold for traditional record stores? One of the UK’s most dynamic and imaginative retailers shares his company’s philosophy and belief in high-class customer service. The session will also look at one of the UK's thriving retail stores and focus on short-run CDs.

16:30 > 17:30

Marketing – Fan-to-Fan Marketing for Artists & Brands

Midem Academy Hall 01

Speaker: Rynda Laurel, Founder & CEO, 1968media (USA) Today's marketing strategies must go beyond the direct-to-fan model for maximum impact. Artists and brands can expand reach by working with and inspiring fans to share and communicate their vision. Various methods can be used to maximise engagement within a fanbase while also expanding the reach to new fans. Discover how innovative ideas, cross marketing among platforms, working with startups, and building strong communities can help you set up a successful fan-to-fan marketing strategy.

17:00 > 18:00

Artists Speak to Artists – Meet with Schiller In Association with GEMA and CISAC, the International Confederation of Societies of Authors and Composers

Direct2Fan Camp Riviera Hall

Christopher von Deylen, aka Schiller, Composer & Producer (Germany)

Christopher von Deylen, aka Schiller, is Germany’s most successful electronica artist, running his own production/publishing company and concert agency. Schiller’s career began in 1998 with the worldwide club hit “Das Glokenspiel”. He has received several awards and has collaborated with artists like Lang Lang and Mike Oldfield. Don’t miss this chance to ask him all your questions about building a thriving business as an artist.

Saturday 26 January 2013 Programme subject to change

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17:00 > 18:00

Meet the Countries: Korea In Association with KOCCA

Networking Village Level 01

Participants: Brian Cha, Producer, DSP Media (South Korea) Seung Yong Choi, Chief Manager, Jungle Entertainment (South Korea) Na Ox Jun, Managing Director, Sky Music Corp (South Korea) Hyung-kyun Kim, CEO, KMG Entertainment (South Korea) Dayoung Jenna Lee, Managing Director, MGMC Korea Limited (South Korea) Grace Lee, Copyrights Manager, Hi-Five (South Korea) Nam Kyung Lee, Manager, Korea Entertainment Producer’s Association (South Korea) Ha Seong-Ae, Director, Pison Contents Company (South Korea) Boram Son, Assistant Manager, Modoocom Ltd (South Korea) Sanghyun Sung, Director, FNC Entertainment (South Korea) Boost your network! Meet with the Korean players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

17:00 > 18:30

Partner’s Conference – Tune in to YouTube

Conference Room Hall 01

Speakers: Christopher LaRosa, Product Manager, YouTube (USA) Vivien Lewit, Director, Content Partnerships, YouTube (USA) Chris Maxcy, VP Business Development, Global Director Music Partnerships, YouTube (USA) Patrick Walker, Senior Director EMEA, YouTube Music (UK) Drawing in more than 4 billion video views every day, YouTube is the world’s largest video platform. From Justin Bieber to PSY, the next generation of entertainment is being born and discovered on YouTube. In this presentation, you'll hear from the YouTube's music team and major partners from around the world, discover new product features, and learn about new channels, live music events and artists’ success stories.

Saturday 26 January 2013 Programme subject to change

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Sunday 27 January 2013 10:00 > 12:00

What you Need to Know in 2013: The Legal Update for Entertainment & Technology In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room Hall 01

Chairman: Alexander Ross, Partner, Wiggin (UK) Keynote: Larry Miller, EVP & General Manager, MediaNet (USA) Speakers: Susan Abramovitch, Partner, Gowlings LLP (Canada) Casey Chisick, Partner, Cassels Brock & Blackwell LLP (Canada) Maximilien Jazani, Partner, Manswell (France) Nikhil Krishnamurthy, Senior Partner, Krishnamurthy & Co (India) Eberhard Kromer, Partner, SKW Schwarz (Germany) Peter Marx, Partner, Marx Van Ranst Vermeersch & Partners (Belgium) Joep Meddens, Partner, Hocker (Netherlands) Deborah Newman, Founder, MusicStrat (USA) Gordon Williams, Partner, Lee & Thompson LLP (UK) Once again legal experts report on those developments which have had a major impact on the industry this year, along with what we can expect in the next twelve months. The session will be split into two: one part reviewing media law issues, the other focusing on technology.

10:00 > 11:00

Meet the Classical Music Players

Networking Village Hall 01

Participants: Mickaël Arcos, Software Engineer, Abeille Musique (France) Jonathan Gruber, Director, Ulysses Arts (UK) John Kieser, General Manager, San Francisco Symphony (USA) Steve Long, Managing Director, Signum Records (UK) Chris O’Reilly, Managing Director, Presto Classical (UK) Antony Smith, Business Director, Nimbus Disc & Print Services (UK) Boost your network! Meet with classical music experts in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

10:00 > 11:00

Press Conference – UPFI Press Conference

Blue Lounge Hall 01

Speakers: Stephan Bourdoiseau, President, UPFI (France) Jérôme Roger, General Director, UPFI (France) A welcome breakfast will be served from 09:30 in the Press Club (Hall 01).

Sunday 27 January 2013 Programme subject to change

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10:30 > 12:30

Midemlab – The Hottest Startups in Marketing & Social Engagement

Innovation Factory Lérins Hall

Finalists: Audience.fm (France) - Jules Terrien, Co-Founder & CEO mBaSo (UK) - Juliana Meyer, Founder & Director Beatrobo (Japan) - Hiroshi Asaeda, CEO Sponsr (USA) - Paul Geller, Co-Founder & CEO Kollector (Belgium) - Jacques Krischer, CEO FanDistro (USA) - Michael Penfield, Founder & CEO Emues (Sweden) - Markus Wiklander, CEO Jamplify (USA) - Andy Pickens, CEO Spins.FM (USA) - David Baker, President Vyclone (USA) – David King Lassman, Co-Founder & CEO Jury Members: Martin Duval, CEO, bluenove (France) Luciana Lixandru, Associate, Accel Partners (UK) Robert Scoble, Startup Liaison Officer, Rackspace Hosting (USA) Olivia Solon, Associate Editor, Wired (UK) Peter Vesterbacka, CMO, Rovio (Finland) Olivier Vigneaux, General Manager, BETC Digital (France) After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. The winner will be revealed at Visionary Monday.

10:30 > 10:40

Your Guide to the Day

Direct2Fan Camp Riviera Hall

Speaker: Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA) Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an artist manager viewpoint.

10:30 > 11:10

The Business of Audio Branding In Association with Berlin School of Creative Leadership

Brand Central Riviera Hall

Speaker: Steve Keller, CEO, iV / iV2 (USA/Germany) Audio branding is a discipline that harnesses the power of sound to engage consumers and drive emotional connections. This presentation offers practical insights and helpful tips to apply to your strategic/creative processes. Emphasis is placed on understanding audio branding as a process, how technology is opening new doors to creative uses of sound, and exploring keys to successful audio branding initiatives.

Sunday 27 January 2013 Programme subject to change

15


10:30 > 11:30

Music Industry 101 – What the Digital Music Market Needs from You

Midem Academy Hall 01

Speaker: Mark Mulligan, Analyst & Consultant, MIDiA Consulting (UK) This session will identify the core areas of the digital music marketplace that present the greatest opportunity and how best to meet that opportunity. It will additionally explain how changing relationships can create new opportunities for start-ups, labels and artists. Discover new models of interaction for labels, artists, start-ups and investors, and get recommendations on how to better align hopes and expectations between all parties.

10:40 > 11:10

D2F from A to Z – Distribution

Direct2Fan Camp Riviera Hall

Speaker: Ariel Hyatt, CEO, Cyber PR (USA) Every morning at the Direct2Fan Camp, learn from professionals and experts how to bring your music from the studio to the global stage. Today, discover how to enhance your distribution process using a successful direct-to-fan strategy.

11:00 > 12:00

The Image Makers & Creating a High-Impact Campaign

Classical Discussion Lounge Riviera Hall

Speakers: Didier Martin, Director Classical & Jazz, Naïve (France) Niall O’Rourke, Director, Creative & Production, Decca Classics (UK) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) How important is the appearance of a recording, and how does packaging affect sales? Learn from a company that prides itself on its distinctive image. Using Cecilia Bartoli’s last Decca album, ‘Mission’, as an example, explore how to create a marketing strategy that sells records, and how the artist must be part of the mix.

Sunday 27 January 2013 Programme subject to change

16


11:00 > 12:30

Music for Everyone

Auditorium K

11:00 – 11:30 Speaker: Michel Barnier, European Commissioner for Internal Market & Services, European Commission (Belgium)

11:30 – 12:30 Speakers: Axel Dauchez, CEO, Deezer (France) Andrew Jenkins, Executive VP, Asia Pacific Region & Industry Affairs, Universal Publishing International, Chairman, ICMP (UK) Michel Lambot, Deputy CEO, [PIAS] Music Group (Belgium) Helienne Lindvall, Songwriter & Columnist, The Guardian (Sweden) Paul McGuinness, Founder Principle Management Ltd managers of U2 and P.J. Harvey (Ireland) Katri Sipilä, CEO, Teosto (Finland) Moderator: Emmanuel Legrand, Independent Journalist & Consultant (UK) The digital economy is a great opportunity for all those who create, produce, and listen to music. But it also raises important challenges in terms of cross-border access, revenue for artists, incentives for investors, legal certainty for content distributors and free riding. Copyright can help solve these issues. This is what the European Commission wants to achieve, with recent initiatives such as the proposal for European rules on collective management or the initiative "Licensing Europe", to be introduced by Commissioner Barnier and discussed in the panel.

11:10 > 11:30

How to Plug your Music into the Japanese Market – Sponsored Session

Direct2Fan Camp Riviera Hall

Speaker: Takao Tsutsumi, Managing Director, Victor Music Arts (Japan) Take an early look inside the two MPAJ hosted seminars and discover some of the unique characteristics of the Japanese market. Find out how the synch market in Japan works and learn about the local success that can be achieved through co-writes and song pitching.

Sunday 27 January 2013 Programme subject to change

17


11:30 > 12:30

Artists Speak to Artists – Meet with DJ Spooky

Direct2Fan Camp Riviera Hall

Paul D. Miller, aka DJ Spooky, Composer, Multimedia Artist & Writer (USA)

Paul D. Miller is a NYC-based writer, artist and musician. He has collaborated with a vast array of artists including Pierre Boulez and Yoko Ono, and his iPhone application has had more than 10 million downloads. Don’t miss this chance to ask him your burning questions about direct-to-fan strategies and social media.

11:30 > 12:30

Music Festival “MINI UNITED”: When Music & an Iconic Brand Meet to Deliver an Outstanding Customer Experience

Brand Central Riviera Hall

Speakers: Jules de Martino, The Ting Tings (UK) Sven Schäferkord, Managing Director, OCEAN artist & brand GMBH (Germany) Ralf Schepull, Head of Brand Communication, MINI (Germany) David Shapiro, Managing Director, LA FIEVRE (France) Katie White, The Ting Tings (UK) Moderator: Daniel Glass, CEO, Glassnote Entertainment Group (USA) 2012 is the year when the MINI brand, supported by OCEAN and LA FIEVRE – two new brand entertainment agencies within Sony Music Entertainment group – has fully redesigned its worldwide unique momentum of meeting its fans. By creating a twonight festival in the South of France in mid-May, MINI has given a new dimension and definition of brand entertainment: from social media & PR to live experience, MINI has taken the best in music and reinforced its leadership as an iconic brand.

11:30 > 12:30

Marketing – Pinterest, Instagram, Tumblr... The Rise of Visual Commerce

Midem Academy Hall 01

Speaker: Scott Perry, Founder, Sperry Media, President, New Music Tipsheet (USA) Traffic to social visual platforms has exploded in recent months, and the rise in tablets and camera-enabled smartphones will continue to push this trend further. How do you adapt to new forms of wordless communication? How do you use these platforms to engage audiences worldwide? How do you turn followers into consumers? We examine trends and best practices in this emerging landscape.

Sunday 27 January 2013 Programme subject to change

18


11:30 > 12:30

Meet the Countries: Malaysia

Networking Village Hall 01

Participants: Marina Abu Bakar, Assistant Secretary, Music Department, Ministry of Information, Communications & Culture (Malaysia) Jeremy Chong, Label Manager, KRU Music (Malaysia) Freddie Fernandez, President, Karyawan (Malaysia) Norman Abdul Halim, Chairman, Recording Industry Association of Malaysia (Malaysia) Azlina Hamzah, Director, Amanda Imani Productions Sdn Bhd (Malaysia) Mohd Khirin B.Omar, Production Director, Luncai Emas Sdn Bhd (Malaysia) Cheah Mun Kit, Managing Director, Interglobal Music Sdn Bhd (Malaysia) Agilan Lechaman, Founder & Managing Director, AGI Music (Malaysia) Chow Yeik Loen, Director, Acclaim Music Sdn Bhd (Malaysia) Johan Nawawi, CEO & Director, Johan Nawawi Sdn Bhd (Malaysia) Ramani Ramalingam, Deputy CEO, Recording Industry Association of Malaysia (Malaysia) Maryam Samirah, Artist Manager, The Movemint (Malaysia) Shahrum Shah, CEO, Rock Unite Inc Sdn Bhd (Malaysia) Edwin Tan Siew Hwee, General Manager, Suria Records Sdn Bhd (Malaysia) Ahmad Zahirudin bin Ahmad Fauzi, Creative & Media Designer, Loonaq Records (Malaysia) Boost your network! Meet with the Malaysian players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

12:00 > 13:00

Masterclass – Negotiating a Branding Deal In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room Hall 01

Speakers: Enric Enrich, Lawyer, Enrich Advocats (Spain) Bernard Resnick, Attorney at Law, Bernard M. Resnick, Esq., P.C. (USA) Massimo Travostino, Lawyer, Studio Legale Pecoraro-Travostino (Italy) Experienced entertainment lawyers from the IAEL lead a mock negotiation of a branding and endorsement agreement. The session will analyse the main legal and commercial issues in these deals, but also provide a glimpse "behind the scenes" as the lawyers reveal the tactics and strategies used to negotiate the best outcome for their clients.

Sunday 27 January 2013 Programme subject to change

19


12:00 > 13:00

Partner’s Conference – Co-write & Song Pitching in Japan

Auditorium I

Speakers: her0ism, Songwriter, Pop Axis (Japan) Erik Lidbom, Songwriter, Hitfire Publishing (Japan) Kenichi Seki, A&R Producer, Nichion International (Japan) June Shinozaki, Senior Vice President, International Repertoire, Sony Music Publishing (Japan) Moderator: Jonny Thompson, General Manager, Nichion International (Japan) Following the session on Brand Central, get an in-depth knowledge of how the synch market in Japan works and learn about the local success that can be achieved through co-writes and song pitching.

12:30 > 13:10

Legendary Music Collaborations

Brand Central Riviera Hall

Speaker: Erik Verheijen, Broadcast Director, Wieden+Kennedy Amsterdam (Netherlands) This session will discuss how licensed music can help tell a brand's story. In the Heineken 'Legends' global campaign, co-created with Wieden+Kennedy Amsterdam, the use of up-and-coming artists such as The Asteroids Galaxy Tour and Gin Wigmore provided the energy needed to drive the story and emotionally engage consumers with the brand.

12:30 > 13:30

Press Conference – U.S. Department of Commerce Export Project with A2IM

Blue Lounge Hall 01

Speakers: Rich Bengloff, President, A2IM (USA) Andrea DaSilva, MDCP Project Leader & Senior Media & Entertainment Analyst, U.S. Department of Commerce’s Office of Service Industries, International Trade Administration (USA) Nicole Y. Lamb-Hale, Assistant Secretary for Manufacturing & Services, U.S. Department of Commerce’s, International Trade Administration (USA) This will be the kick-off event to launch the first ever U.S. government export program awarded to A2IM in support of small businesses and the indie music industry. Discover the U.S. government efforts in support of the U.S. creative content industry and the expected goals of the Market Development Cooperator Program (MDCP) award with A2IM.

Sunday 27 January 2013 Programme subject to change

20


13:00 > 14:00

Partner’s Conference – Synchronisation & Licensing in Japan

Auditorium I

Speakers: Taka Chiyo, International Division, Music Services Department, License Group, Fujipacific Music (Japan) Kay Ichikawa, Producer, Business Division 2, Dentsu Music & Entertainment (Japan) Eriko Nitta, Creative Manager, International Repertoire / Sync & License, Sony Music Publishing (Japan) Koji Seo, Manager, Business Development, Avex Music Publishing (Japan)

14:30 > 16:30

Midemlab – The Hottest Startups in Direct-to-Consumer Sales & Content Monetisation

Innovation Factory Lérins Hall

Finalists: Eazieer (France) - Alexandre Boghossian, Co-Founder & Head of Marketing WeDemand / Queremos! (Brazil) - Bruno Natal, Co-Founder Decksi by Creative D (Canada) - Richard Kanee, CEO evergig (France) - Arthur Dagard, Co-Founder Pulselocker (USA) - Ryan Walsh, CTO & Lead Strategist Mixgar (Hungary) - Gerzson Huszar, Co-Founder & CEO rightclearing (Switzerland) - Philippe Perreaux, CEO Piano Galaxy by JoyTunes (Israel) – Yigal Kaminka, Music Director Murfie (USA) - Matt Younkle, Co-Founder & CEO Stageit (USA) - Evan Lowenstein, Founder & CEO Jury Members: Gilles Babinet, Digital Champion, European Commission, Entrepreneur & Chairman, Eyeka/Mxp4/CaptainDash (France) Colette Ballou, Founder & President, Ballou PR (UK/France) Steve Boom, VP, Digital Music, Amazon.com (USA) Urs Cete, Managing Director, Bertelsmann Digital Media Investments (USA) Roxanne Varza, Startup Lover, Emerging Business Lead, Microsoft (France) Renaud Visage, CTO, Eventbrite (USA) After receiving personalised coaching sessions from Microsoft BizSpark, finalists hit the stage to pitch their business models to jury members. Scout your future business partners during their five-minute pitches and meet them in person afterwards. The winner will be revealed at Visionary Monday.

Sunday 27 January 2013 Programme subject to change

21


14:30 > 15:45

Digital Deconstruction Workshop

Direct2Fan Camp Riviera Hall

Speakers: Nate Auerbach, Music Evangelist, Tumblr (USA) Lucy Blair, Digital Marketing Manager, Ministry of Sound (UK) Michael Fiebach, Founder & CEO, Fame House – famehouse.net (USA) Moderator: Karim Fanous, Head of Research, Music Ally (UK) Your digital properties should be designed to activate direct-to-fan. Are they? Get your website and social media strategy reviewed and improved by marketing experts. Bring your URLs to this interactive session and learn how to boost your online presence immediately – leading to better fan response, and better sales. Followed by Meet the Speakers.

14:30 > 15:30

Ogilvy Music Pitch Session

Brand Central Riviera Hall

Speaker: Tara Austin, Global Planner, Ogilvy & Mather (UK) Ogilvy and Dove are looking for authentic, masculine music for upcoming campaigns. If L'Oréal for Men are Duran Duran, then Dove Men+ Care are The Black Keys – honest, masculine and hardworking music with real heart and a few rough edges. The best songs submitted could have a chance to be featured in a Dove Men+ Care ad campaign. Submissions were powered by Sonicbids.

Sunday 27 January 2013 Programme subject to change

22


14:30 > 17:30

I Love my Lawyer! How Creative Counsel Support Growth & Innovation in the Entertainment Industry In Association with the International Association of Entertainment Lawyers (IAEL)

Conference Room Hall 01

Introduction: Jeff Liebenson, President of the IAEL, Liebenson Law (US) Chairwomen: Cecily Mak, Head of Legal, Flipboard Inc. (USA) Anne-Marie Pecoraro, Partner, Aklea (France) Speakers: Kenneth J. Abdo, Partner, Lommen Abdo P.A. (USA) Robert Allan, Partner, Michael Simkins LLP (UK) Gilles Babinet, Digital Champion, European Commission, Entrepreneur & Chairman, Eyeka/Mxp4/CaptainDash (France) Allen Bargfrede, Program Director, Berklee College of Music – Valencia (USA) Danuta Szymura Berglas, Corporate Legal Counsel, Franco Dragone Entertainment Group (Switzerland) Stéphane Couchoux, Head of Venture Philanthropy & Corporate Foundations, FiDAL Law Firm (France) Adam Philipp, Founder, Aeon Law (USA) Heidy Vaquerano, Senior Attorney, LaPolt Law, P.C. (USA) You want solutions not problems. Learn how lawyers are helping their clients grow, innovate and broaden their reach in new markets. Our panel of experts explain how the challenges of today's digital entertainment business are being turned into opportunities around the world. The session launches publication of the 2013 IAEL Book. Including coffee and networking break at 16:00. Followed by the IAEL cocktail in front of the Conference Room, Hall 01.

14:30 > 15:30

Entrepreneurship – Building Artist Careers in Today’s Music Business

Midem Academy Hall 01

Speaker: Steve Rennie, Manager of Incubus, Host & Founder, Renman Music and Business (USA) For years the music business has been controlled by record companies and media outlets who decided if, when, and where artists could present their music and tell their story. That’s all changing now. Explore how artists and music professionals can get their head in the right place to succeed in today's music business, especially when it comes to touring and live performance, while remaining creative in the process.

Sunday 27 January 2013 Programme subject to change

23


15:00 > 16:00

The 3rd Dimension: Looking at Music

Classical Discussion Lounge Riviera Hall

Speakers: Hervé Boissière, Founder & Managing Director, Medici (France) Robert Zimmermann, Managing Director, Berlin Phil Media GmbH (Germany) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) The visual is an increasingly important element in musical consumption. We bring together two executives who work in the visual dimension and explore the how and why of streaming video.

15:00 > 16:00

Press Conference – Performers Remuneration: Figures Presented by Adami

Auditorium I

Speakers: Bruno Boutleux, CEO, Adami (France) Alain Charriras, Administrative Council Member, Adami (France) Michel Joubert, Administrative Council Member, Adami (France) Sonia Nigoghossian, Administrative Council Member, Adami (France) Benjamin Sausay, Chief Strategy Officer, Adami (France)

15:30 > 16:30

Entrepreneurship – Funding for Artists & Businesses In Association with Sciences Po

Midem Academy Hall 01

Speaker: Victor Lugger, Deputy CEO, My Major Company (France) The transition to a digital economy has led to a huge change in how the music industry finances itself. Finding alternative sources of financing and rethinking the value chain is now central for all players to thrive in a rapidly changing marketplace. Crowdfunding has emerged as a sustainable way for artists, entrepreneurs and music professionals to develop their projects and build audiences. Get ahead of the curve and discover how collaborative finance can transform your business and redefine the creative process.

Sunday 27 January 2013 Programme subject to change

24


15:30 > 16:30

Meet the License Providers In Association with CISAC, the International Confederation of Societies of Authors and Composers

Networking Village Hall 01

Participants: Claude Amardeil, Head of Legal & Contractual Matters, SACEM (France) Rumyana Bekyarova, Chief Operations Officer & Digital Rights Licensing, Musicautor (Bulgaria) Caroline Champarnaud, Head of Phonographic & Digital Rights Department, SACEM (France) Richard Conlon, Senior Vice President Corporate Strategy, Communications & New Media, BMI (USA) Veronika Heid, Head of Licensing Online, GEMA (Germany) Jani Jalonen, Head of Key Account Management & Online licensing, Teosto (Finland) Ben McEwen, Director of Licensing, Broadcast & Online, PRS for Music (UK) Cees van Rij, Director Media Licensing, SABAM (Belgium) Kaare Struve, Head of Media & Broadcast Licensing, KODA (Denmark) Alexander Wolf, Managing Director, CELAS (Germany) Everything you need to know about licensing before launching your digital service. Meet with licensing managers from authors’ societies around the world in a series of tenminute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Sunday 27 January 2013 Programme subject to change

25


15:45 > 17:45

Midem Marketing Competition – Showcasing the Best Music in Commercials

Brand Central Riviera Hall

Finalists: “Blackberry Night Bikes” - Daniel Jackson, Managing Director of CORD Worldwide, Cutting Edge Music (UK) “C3 Face” - Lionel Dray, Music Supervisor, The:Hours (France) “La Guirlande” - Vincent Nayrolles, Head of Music & Sound, The Shop / Young & Rubicam (France) “Matinique Moments” - Jeppe Kaltoft, CEO & Executive Music Supervisor, Upright Music (Denmark) “Origami” - Christophe Caurret, Music Creative Director, BETC Music (France) “Renault Twizy: Plug into the Positive Energy” - Thomas Jamet, President of Brand Content at UDECAM and CEO, Moxie (France) “Sprint/HTC EVO 4G LTE Launch” - Gabe McDonough, VP & Music Director, Leo Burnett (USA) “Unlock the 007 in you” - Hugo Takacs, International Account Director, Publicis Conseil (France) “Youtube Space Lab” - Pete Martin, Creative Partner, Aurotone (UK) Jury Members: JT Griffith, Music Supervisor, Nike (USA) Patrick Joest, SVP Licensing and Marketing International, BMG (Germany) Alex Lavery, Creative Director & Co-Founder, Pitch & Sync (UK) Jeannette Perez, VP, Music for Brands & Advertising/Licensing, Sony Music Entertainment (USA) Presenter: Richard Kirstein, Founding Partner, Resilient Music (UK) The second category of this international competition rewards the best music placement in an ad. See the finalists give their five-minute presentation in front of the jury. The winner will be revealed at Visionary Monday.

15:50 > 16:10

Using Mobile Apps in Successful Direct-to-Fan Campaigns

Direct2Fan Camp Riviera Hall

Speakers: Michael Fiebach, Founder & CEO, Fame House – famehouse.net (USA) Andrew Mains, COO, Mobile Roadie (USA) Discover how marketers for such artists as Amanda Palmer, DJ Shadow and Pretty Lights use mobile apps and marketing to supercharge direct-to-fan campaigns. This strategic and data driven discussion will help you understand better the dos and don’ts of a successful marketing campaign.

Sunday 27 January 2013 Programme subject to change

26


16:10 > 17:00

Next Gen Retailers: The Real World Strikes Back! In Association with IMPALA/WIN

Direct2Fan Camp Riviera Hall

Speakers: Kim Bayley, Director General, Entertainment Retailers Association (UK) Martin Goldschmidt, Managing Director, Cooking Vinyl Group, Co-Founder, Essential Music and Marketing (UK) Michael Kurtz, President, The Department of Record Stores, Co-Founder, Record Store Day (USA) Kees van Weijen, Managing Partner, Rough Trade Distribution B.V. (Netherlands) Moderator: Dick Huey, Founder, Toolshed (USA) In the last decade, we have witnessed the decline of brick-and-mortar music stores. The convergence of online and offline retailers is now perceived as an opportunity for growth, fostered by local communities of fans, innovative marketing strategies and a passion for vinyl. Discover new approaches for physical retail distribution. Followed by Meet the Speakers.

16:15 > 17:15

Does Sound Quality Matter in the Age of the MP3?

Classical Discussion Lounge Riviera Hall

Speakers: Philip Hobbs, Chief Classical Producer, Linn Records (UK) Steve Long, Managing Director, Signum Records (UK) Moderator: Andrew McGregor, Presenter, BBC Radio 3 (UK) In an age where a growing number of people listen to MP3 files, what is the incentive for pursuing maximum sound fidelity, and will mainstream listeners embrace those advances?

Sunday 27 January 2013 Programme subject to change

27


16:30 > 17:30

APIs, SDKs & NDAs: How to Play Effectively in a Very Competitive Sandbox

Innovation Factory Lérins Hall

Speakers: Darryl Ballantyne, Founder & CEO, LyricFind (Canada) Vincent Borel, Co-Founder, Business & Marketing, Webdoc (Switzerland) Jason Peterson, CEO, ContentBridge (USA) Marc Ruxin, Co-Founder & CEO, TastemakerX (USA) Chris Wiltsee, Director of Business Development, BandPage (USA) Moderator: Ted Cohen, Managing Partner, TAG Strategic (USA) Can co-opetition really work? How is it achievable? The best path to fast-track growth has been through a strong connection to a market success story. This hook-up has been simplified through the use of APIs (Application Programming Interface), economical bits of code that enable disparate programs to share and distribute information. Have a look at how to 'plug in' to Spotify, Foursquare, Twitter and others: where it works, where it breaks down and how to pivot when the sands shift. Followed by Meet the Speakers.

16:30 > 17:30

Marketing – Driving the Uptake of Technology & Brands in Emerging Markets

Midem Academy Hall 01

Speaker: Catherine Lückhoff, Chief Business Development Officer, Bozza.mobi (South Africa) Mobile penetration is driving new content ecosystems, especially for music and video in emerging markets. What distribution mechanisms exist for local artists? Why should the music industry care about local content and what are the brand opportunities?

Sunday 27 January 2013 Programme subject to change

28


17:00 > 18:00

Artists Speak to Artists – Meet with Kellee Maize, Drunken Tiger & T

Direct2Fan Camp Riviera Hall

Kellee Maize, Rapper & Songwriter, Founder, CEO & Creative Director, Näkturnal (USA)

Drunken Tiger, Hip Hop Artist/Rapper (South Korea)

T Yoon Mirae, Hip Hop/R&B Artist (South Korea)

Moderator: Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting (France) Unsigned singer and songwriter Kellee Maize is the most downloaded female rapper on Amazon and P2P networks, thanks to her Creative Commons license. Drunken Tiger is a critically acclaimed Korean hip hop artist whose career debuted in 1999. His wife T is an influential rapper in South Korea where she is known as the Queen of Soul. Don’t miss this chance to ask them all your questions about their amazing career in hip hop music.

17:00 > 18:00

Meet the Countries: The UK Meets France In Association with AIM & French Bureau Export

Networking Village Level 01

Boost your network! A unique opportunity for the French and UK players to meet together and boost their business. Don’t miss out: places are limited and available on a first-come, first-served basis.

17:30 > 17:50

How to Zazoo IT – Sponsored Session

Innovation Factory Lérins Hall

Speaker: Gil Blumenfeld, Founder & Co-CEO, Zazoo (Israel) Check out the new exciting Zazoo music app, uniquely designed for both music fans and artists. Music fans: get inside your favorite music videos for an interactive live experience. Artists: find out how your customised Zazoo 'app' helps you reach the broadest audience possible and never lose track of your fans.

Sunday 27 January 2013 Programme subject to change

29


17:45 > 19:00

Press Conference – Press Event Sacem

Midem Academy Hall 01

Speakers: Laurent Petitgirard, President of the Board of Directors, Sacem (France) Jean-Noël Tronc, CEO, Sacem (France) Estimate of collection results for 2012.

17:50 > 18:30

How French & Taiwan Superstars Are Paving the Way to Asia’s Largest Market – Sponsored Session

Innovation Factory Lérins Hall

Speakers: Mark Berry, President, Attack Media Group (Canada) Jean-Michel Jarre, Artist (France) Iggy Strange-Dahl, Founder, The Kennel (Sweden) Jolin Tsai, Artist (Taiwan) Ed Yen, Chief Creative Officer, a-Peer Culture & Technology (Taiwan) Bill Zang, VP, Shanghai Synergy Culture & Entertainment Group (China) Moderator: Eric de Fontenay, Founder, MusicDish China (USA) The conference will feature industry experts and major artists Jean-Michel Jarre and Jolin Tsai, presenting case studies of innovative technologies that enhance artists and production companies' abilities to create and sell their work and products in the Chinese and international market. The conference will highlight key business issues and strategies – the "What", "Where" and "How" – of creating success in China's music business.

Sunday 27 January 2013 Programme subject to change

30


Monday 28 January 2013 09:30 > 11:00

Press Conference – CNV & Bureau Export: French Music Industry – Export Results & Analysis

Blue Lounge Hall 01

Speakers: Sophie Mercier, Director, Bureau Export (France) Jacques Renard, Director, CNV (France) Presentation by the CNV and the Bureau Export of the common survey results on exports of French Recording & Live Music Industry. Welcome breakfast from 09:30 in the Press Club.

10:00 > 11:00

Meet the Lawyers In Association with the International Association of Entertainment Lawyers (IAEL)

Networking Village Hall 01

Participants: Kerstin Backer, Lawyer, Lausen Rechtsanwaelte (Germany) Ed Baden-Powell, Partner, Michael Simkins LLP (UK) Ralf Kitzberger, Partner, Grub Frank Bahmann Schickhardt Englert (Germany) Jens Krogh Petersen, Partner, Lett Law Firm (Denmark) Eberhard Kromer, Executive Partner, SKW Schwarz (Germany) Martin Lémery, Lawyer, Cabinet Gilles Vercken (France) Fábio Luiz Barboza Pereira, Partner, Veirano Advogados (Brazil) Olivier Sasserath, Lawyer, Marx Van Ranst Vermeersch & Partners (Belgium) Götz M. Schneider-Rothhaar, Specialist Lawyer IP and Media Law, Fuhrmann Wallenfels Frankfurt Am Main Rechtsanwälte (Germany) Wim Schreurs, Attorney, Ubilex (Belgium) Specialist lawyers will be available for five-minute one-to-one consultations to provide guidance on relevant topics ranging from copyright to contract. No need to book, just turn-up! First come, first served.

10:00 > 11:00

Press Conference – Record Store Day / Disquaire Day 2013

Auditorium D

Speakers: Daniel Glass, CEO, Glassnote Entertainment Group (USA) David Godevais, Organiser, Disquaire Day, Director, CALIF (France) Spencer Hickman, Organiser, Record Store Day (UK) Michael Kurtz, President, The Department of Record Stores, Co-Founder, Record Store Day (USA) Today Record Store Day is the largest open source event in the world with over 1,600 indie record stores participating, thousands of artist events, and over 2 million people celebrating. In France it is called « Le Disquaire Day ».

Monday 28 January 2013 Programme subject to change

31


10:00 > 11:30

Partner’s Conference – The Future of Collective Rights Management: How to Ensure Fair Competition to the Benefits of European Authors? Presented by GEMA

Auditorium I

The German Music Authors' Society GEMA is holding a panel debate on the current proposal from an EU Directive on Collective Rights Management, which will be of crucial importance for the future of authors' societies and their members. Politicians, authors and collecting societies will discuss how the future European legal framework should be designed to allow for creativity to pay off in the digital age.

10:20 > 11:00

How to Get a VC Excited about Partnering with You

Innovation Factory Lérins Hall

Speaker: Larry Marcus, Managing Director, Walden Venture Capital (USA) This session will present the investment approach and industry insights for the benefits of entrepreneurs and operating executives, from a VC and specialist in digital media/music point of view. Topics include: building the relationship, deal terms, structure and dynamics, use of funds, pitfalls and key success factors an investor is looking for, based on his experience backing companies in music, mobile, and infrastructure including: Pandora, SoundHound, BandPage, Boombotix, Aarki, Glam and more.

10:30 > 11:00

Breakfast

Visionary Monday Foyer Debussy Auditorium Level 1

The perfect opportunity to meet with Visionary Monday attendees and to discuss the exciting programme of the day.

10:30 > 10:40

Your Guide to the Day

Direct2Fan Camp Riviera Hall

Speaker: Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA)

Sponsored by

Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an artist manager viewpoint.

10:30 > 11:10

Brands, Bands & Content: How Access Became the New King

Brand Central Riviera Hall

Speaker: Anthony Robinson, President, Marketing Partnerships, International, Live Nation Entertainment (UK) For over a decade, acquiring content was the quest and benchmark of all successful music partnerships, regardless of audience reach, buzz or benefit to artists. Over the last five years, Live Nation has worked with numerous brand partners across the world to prove how access has become a key consumer motivator, providing artists with new marketing partners to directly benefit their live music careers.

Monday 28 January 2013 Programme subject to change

32


10:40 > 11:10

D2F from A to Z – Publishing

Direct2Fan Camp Riviera Hall

Speakers: Justin Kalifowitz, President, Downtown Music Publishing (USA) Mary Megan Peer, Managing Director & VP, Business Development, peermusic (Argentina) Moderator: Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA) Every morning at the Direct2Fan Camp, learn from professionals and experts how to bring your music from the studio to the global stage. Today, discover how publishers are incorporating direct-to-fan in their strategy.

11:00 > 11:05

Visionary Monday Opening Remarks

Visionary Monday Debussy Auditorium Level 1

Presenter: Ian C. Rogers, CEO, Topspin Media (USA)

11:00 > 12:00

Midem Hack Day – All the Hacks Unveiled!

Innovation Factory Lérins Hall

Presenter: Martyn Davies, Technology Advocate, Hacks & Bants (UK)

The theme for Visionary Monday 2013 is: “Disruptive Creativity: Illuminate your Business in a Competitive Marketplace”. We are witnessing the rise of a generation of creative minds who are reinventing entertainment in a new and exciting way. Whether from musicians, coders, marketers, entrepreneurs or consumers, a disruptive mindset will bring a more collaborative approach, and new opportunities, to your upcoming ventures. Get ahead of the curve: learn how to thrive in this transforming music ecosystem, straight from the pioneers of change.

After 48 hours of hacking, Midem Hack Day’s 30 hackers will present live demos of the apps they have built.

11:00 > 12:00

Revitalising the Back-Catalogue in the Digital Age

Classical Discussion Lounge Riviera Hall

Speakers: Jonathan Gruber, Director, Ulysses Arts (UK) Jerald Miller, Founder, Nu Jazz Entertainment (USA) Moderator: Andrew McGregor, Presenter, BBC Radio 3 (UK) Many companies are sitting on treasure-troves in the form of rich back-catalogues. How best to exploit their potential? This session will present different approaches to backcatalogue management.

Monday 28 January 2013 Programme subject to change

33


11:00 > 12:30

Press Conference – SNEP Annual Press Conference

Midem Academy Hall 01

Speakers: Bertrand Burgalat, Founder, Disques Tricatel (France) Thierry Chassagne, President, Warner Music France (France) David El Sayegh, CEO, SNEP (France) Eric Hauville, President, Pschent Music (France) Denis Ladegaillerie, CEO, Believe Digital (France) Stéphane Le Tavernier, President, Sony Music Entertainment (France) Olivier Montfort, Chairman, EMI (France) Pascal Nègre, President, Universal Music (France) Yves Riesel, CEO, Abeille Musique (France)

11:05 > 11:45

Artists Leveraging Tech & Brands

Visionary Monday Debussy Auditorium Level 1

Speakers: Marcie Allen, President, MAC Presents (USA) Lori Feldman, SVP Brand Partnerships & Commercial Licensing, Warner Bros Records (USA) Theophilus London, Rapper & Producer (Trinidad & Tobago) Jyrki Rosenberg, VP & Global Head of Entertainment, Nokia (Finland) Moderator: Ian C. Rogers, CEO, Topspin Media (USA) With mobile fast becoming the dominant platform for music enjoyment, a renewed synergy has emerged between music makers, brands and technology companies. Beyond sponsorship and traditional advertising, a new integrated marketing ecosystem is emerging that brings together social media, live performance and the never ending quest to promote new music. Understand the opportunities for your brand in this new environment.

11:10 > 11:30

How to Embrace the Convergence of Digital Content – Sponsored Session

Direct2Fan Camp Riviera Hall

Speaker: Vince Bannon, Vice President of Entertainment Partnerships & Development, Getty Images (USA) Getty Images – the world's leading creator and distributor of digital content – will share how they’ve embraced the convergence of multi-media content – from imagery to music to video – and created a community of artists, including one of the world’s largest UGC sites.

Monday 28 January 2013 Programme subject to change

34


11:30 > 12:30

Artists Speak to Artists – Meet with Mark Hoppus

Direct2Fan Camp Riviera Hall Mark Hoppus, Musician & Record Producer, Blink-182 (USA)

Mark Hoppus co-founded the pop punk trio Blink-182 in 1992 and has sold over 28 million albums. After a five-year hiatus, they released their first single in 2011 using fan videos. Discover how they remain relevant with social media and don’t miss this chance to network with your peers in the Direct2Fan Camp.

11:30 > 12:30

Winning Strategies to Approach Brands & Agencies

Brand Central Riviera Hall

Speakers: Jean-Christophe Bourgeois, General Manager, Sony/ATV Music Publishing (France) Camille Hackney, SVP of Brand Partnerships/Commercial Licensing, Atlantic Records (USA) Seth Jackson, Managing Director, [PIAS] Media (UK) Deborah Sztajnberg, CEO, Debs Consultoria (Brazil) Moderator: Daniel Glass, CEO, Glassnote Entertainment Group (USA) Music is crucial for brands and agencies to capture audiences’ attention, but the music industry needs innovative strategies to approach them. Learn from leading music executives representing all sides of the business how to address these targets, and find out what the winning strategies are. Followed by Meet the Speakers.

Monday 28 January 2013 Programme subject to change

35


11:30 > 12:30

Meet the License Providers In Association with CISAC, the International Confederation of Societies of Authors and Composers

Networking Village Hall 01

Participants: Claude Amardeil, Head of Legal & Contractual Matters, Sacem (France) Rumyana Bekyarova, Chief Operations Officer & Digital Rights Licensing, Musicautor (Bulgaria) Åsa Carild, International Licensing Manager, and Scott Farrant, International Director, STIM (Sweden) Caroline Champarnaud, Head of Phonographic & Digital Rights Department, Sacem (France) Yaniv Grady, MARCOM Director, ACUM (Israel) Jani Jalonen, Head of Key Account Management & Online licensing, Teosto (Finland) Ben McEwen, Director of Licensing, Broadcast & Online, PRS for Music (UK) Cees van Rij, Director Media Licensing, SABAM (Belgium) Kaare Struve, Head of Media & Broadcast Licensing, KODA (Denmark) Fabian Zey, Licensing Manager, PAECOL (Germany) Everything you need to know about licensing before launching your digital service. Meet with licensing managers from authors’ societies around the world in a series of tenminute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

11:45 > 11:55

Insight – Music in the Age of Context

Visionary Monday Debussy Auditorium Level 1

Speaker: Robert Scoble, Startup Liaison Officer, Rackspace Hosting (USA)

11:55 > 12:20

Highlight – Discover the Winners of Midemlab 2013!

Visionary Monday Debussy Auditorium Level 1

In presence of: Fleur Pellerin, French Minister for SMEs, Innovation & Digital Economy (France) Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland)

The way we interact with online media and filter a constant flow of information is evolving at a fast pace. Discover how wearable computing, sensors, big data, social, and location will be mashed together to create products and experiences that will be highly personalised and augment your life. And with an augmented life comes a new field of business opportunities for music makers, advertisers and entrepreneurs.

Find out which winners the jury members chose after Midemlab pitch sessions in the following categories: Music discovery, recommendation and creation; Marketing and social engagement; Direct-to-consumer sales and content monetisation.

Monday 28 January 2013 Programme subject to change

36


12:20 > 12:30

Insight – A Roadmap to Navigate Music Marketing

Visionary Monday Debussy Auditorium Level 1

Speaker: Marcus Taylor, Founder & Director, Venture Harbour (UK)

12:30 > 13:00

How to Keep Finland in Sync with the Times – Sponsored Session

Innovation Factory Lérins Hall

Speakers: JT Griffith, Music Supervisor, Nike (USA) Tim Riley, VP, Music Affairs, Activision Blizzard (USA) Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland) Eero Tolppanen, A&R, Co-Owner, Elements Music (Finland)

The rapid innovation in the marketing space is leaving many artists and industry professionals overwhelmed. With so many options, it's no longer clear which services should be used to promote new music. Discover why a roadmap is needed to help you navigate this busy space, and how this might be achieved by looking at how other industries are tackling a similar challenge. Marcus Taylor is the winner of the first “Speak at Midem” competition, an international contest to source a creative under 30 speaker.

Moderator: Tuomo Tähtinen, Executive Director, Music Finland (Finland) Music synchronization has been one of the fastest growing areas within the music business in recent years. The panelists will discuss the possibilities for a country like Finland to concentrate its efforts to sync music internationally.

13:00 > 15:00 Midem Academy Hall 01

Partner’s Conference – Electronic Music Day Presented by IMS: International Music Summit Speakers: Ben Turner, Founder, Graphite, Co-Founder, International Music Summit (UK) Kurosh Nasseri, Entertainment Lawyer (USA) 13:00-13:15 Interview: Ben Turner & Kurosh Nasseri unveil a trade body for electronic music. It’s been a long time coming, but finally the global electronic music world has a trade body aiming to represent your genre and your interests to the business world. Protect your business, protect your genre! Open Forum. Your chance to ask questions to the creators of this new body for electronic music. How will it improve your business? 13:45-15:00 IMS presents Electronic Dance Music: What Next? Panel: Leading lights from the global electronic industry debate the future of the genre at a critical time in its growth including speakers from Beatport, Ultra Music, IMS and CAA.

Monday 28 January 2013 Programme subject to change

37


14:00 > 15:00

Meet the Countries: Canada In Association with CIMA

Networking Village Level 01

Speakers: Asim Awesome Awan, Managing Director , Awesome / Ultra Music (Canada) Kim Bingham, President, Mudgirl Music Group (Canada) Peter Cardinali, President, Alma Records (Canada) Irene Carroll, Founder & President, i see./ Irene Carroll ET Associates (Canada) Andy Crosbie , Business Affairs, Sparks Music (Canada) Sari Delmar, Founder & President, Audio Blood (Canada) Chris Greenwood, Label Owner, Manafest Productions (Canada) Christian Hurst, President, Granitewish Entertainment (Canada) Tim Jones, Head, Label Relations & Artist Development, Pipe & Hat (Canada) Stephane Lecuyer, CEO, Fullcc Music Group (Canada) Boost your network! Meet with the Canadian players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

14:30 > 15:00

Vision – Lang Lang, Classical Pianist

Visionary Monday Debussy Auditorium Level 1

Lang Lang, Classical Pianist (China)

Interviewer: Alice Tumler, TV Presenter (France/Austria) Recognised in 2009 by Time magazine as one of the 100 most influential people in the world and heralded by the New York Times as the “hottest artist on the classical music planet”, Lang Lang takes the stage to explain how talent, technology and brand partnerships exposed his music to a broader audience, while disrupting the classical music world.

14:30 > 15:30

Music as Data-Informed Business

Innovation Factory Lérins Hall

Speakers: Chris Carey, Global Insight Director, EMI Music (UK) Jakob Hüttel, Director of Legal & International, Koda (Denmark) Jean Littolff, Managing Director, Nielsen Music, Nielsen (UK) Alex White, Co-Founder & CEO, Next Big Sound (USA) Moderator: Paul Brindley, CEO, Music Ally (UK) With the explosion of data, the music industry has shifted from gut instinct and opinion to a data-informed business. Learn how to use data to better understand your consumers and meet their expectations.

Monday 28 January 2013 Programme subject to change

38


14:30 > 15:45

Licensing 101 for Artists & Labels Going Direct-to-Fan In Association with the International Association of Entertainment Lawyers (IAEL)

Direct2Fan Camp Riviera Hall

Speakers: James Kendrick, Partner, Alter & Kendrick LLP (USA) Eric Lauvaux, Partner, Nomos (France) Tony Morris, Partner, Marriott Harrison (UK) Philipp Plog, Partner, Field Fisher Waterhouse LLP (Germany) In today's music business many are now taking a direct route to the fans. But understanding the rights and rules that underpin licensing, old or new, is still vital. This popular session helps the audience get to grips with core concepts in copyright but also in trademarks and branding. Followed by Meet the Speakers.

14:30 > 15:30

Activision Music Pitch Session

Brand Central Riviera Hall

Speakers: Tim Riley, VP, Music Affairs, Activision Blizzard (USA) Brandon Young, Director, Music Affairs, Activision Blizzard (USA) Win a chance to have your music featured in an Activision videogame! Songs are considered for placement in an upcoming, unannounced Activision driving/racing game. The selected tracks will be announced during the session. Submissions were powered by Sonicbids.

15:00 > 15:10

Insight – Creativity Means Business

Visionary Monday Debussy Auditorium Level 1

Speaker: Rémi Babinet, Chairman & Global Creative Director, BETC, Managing Director, Havas (France) For the last two decades, the music industry – like many others – has been driven by marketing imperatives. Today, the quest for audience is greater than the quest for talent. This isn't good for anyone, brands last of all. Only the defense of talent and a deep commitment to creativity will generate audience and engagement, and thus create long-term value and business for brands.

Monday 28 January 2013 Programme subject to change

39


15:00 > 16:00

How to Make Digital Work for Classical Music

Classical Discussion Lounge Riviera Hall

Speakers: Mickaël Arcos, Software Engineer, Abeille Musique (France) Jim Selby, CEO, Naxos of America (USA) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) While some brave souls continue to make a great success of bricks-and-mortar retail, most people now go online to find their music. In this session, we explore how to make digital delivery work, how to leverage the “personal touch” and how to make subscription services work.

15:00 > 16:00

Press Conference – Mission Lescure: The Proposals of SPEDIDAM

Blue Lounge Hall 01

Speakers: Jean-Paul Bazin, CEO, SPEDIDAM (France) Xavier Blanc, Director of Legal & International Affairs, SPEDIDAM (France) François Lubrano, Director of Culture & Communication, SPEDIDAM (France) François Nowak, President, SPEDIDAM (France)

15:10 > 15:30

Highlight – Discover the Winners of Midem Marketing Competition 2013!

Visionary Monday Debussy Auditorium Level 1

Presenters: Cliff Fluet, Partner, Media & Entertainment, Lewis Silkin (UK) Richard Kirstein, Founding Partner, Resilient Music (UK) Following the pitch sessions on Brand Central, discover the winners of Midem Marketing Competition, a contest rewarding the most creative and innovative use of music or partnership with artists in a marketing campaign and the best music placement in an ad/commercial.

15:15 > 16:15

Meet the Branding, Advertising & Sync Experts

Networking Village Hall 01

Participants: Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic (Netherlands) Rich Goldman, President, RipTide Music (USA) JT Griffith, Music Supervisor, Nike (USA) Steve Keller, CEO, iV / iV2 (USA/Germany) Gabe McDonough, VP & Music Director, Leo Burnett (USA) Josh Rabinowitz, SVP & Director of Music, Grey (USA) Zoe Stainsby, Global Entertainment Music Marketing Manager, The Coca-Cola Company (USA/UK) Boost your network! Meet with specialists in branding, advertising and synchronisation in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Monday 28 January 2013 Programme subject to change

40


15:30 > 16:00

Vision – Towards a Connected Life

Visionary Monday Debussy Auditorium Level 1

TJ Kang, SVP Service Planning, Samsung Electronics (USA/South Korea)

Paul Mascarenas, CTO, Ford (USA)

Interviewer: Olivia Solon, Associate Editor, Wired (UK) The entertainment industries are trying to cope with new technologies, which are driving the pace of a never-ending reinvention. In order to make content, especially music, more accessible and profitable, they search for new partners, such as high-tech electronics or car manufacturers. Discover how connectedness is reshaping the way we live, commute and communicate, and how it impacts the music business.

15:30 > 15:50

How to Communicate Efficiently along the Digital Supply Chain – Sponsored Session

Innovation Factory Lérins Hall

Speaker: Niels Rump, DDEX Secretariat (USA) Music is a high-volume-low-value game these days. DDEX develops standards to allow companies to thrive in that environment. To be successful standards need to be simple to implement and easy to maintain while still supporting rich business models. DDEX bridges this gap with "profiles" which are explained in the session.

15:30 > 16:30

Music & Brands Case Study – Reebok ‘I am Classic’

Brand Central Riviera Hall

Speakers: Seth Jackson, Managing Director, [PIAS] Media (UK) Orelsan, Artist & French Ambassador Reebok Classic (France) Randy van Essen, Head of Marketing Lifestyle & Kids EMEA, Reebok (Netherlands) Moderator: Karim Fanous, Head of Research, Music Ally (UK) Sportswear legend Reebok Classics partnered with five of their artist ambassadors to deliver ‘I am Classic’, an incredible interactive Facebook connected music experience. Discover the campaign in details and learn how to activate artists’ social media audiences with an authentic message.

Monday 28 January 2013 Programme subject to change

41


15:50 > 16:10

How to Build Greater Automation on DDEX Foundations – Sponsored Session

Innovation Factory Lérins Hall

Speaker: Mark Isherwood, DDEX Secretariat (USA) The DDEX standards are widely implemented across the digital supply chain. There remains a considerable amount of inefficient and costly processing in the supply chain. This session will look at DDEX's work plan for 2013 and beyond which will provide standards enabling ever-greater automation, improved efficiency and reduced costs.

15:50 > 16:10

How to Work with MyCEB International Events Unit – Sponsored Session

Direct2Fan Camp Riviera Hall

Speaker: Tony Vishnu Nagamaiah, General Manager, International Events, Malaysia Convention & Exhibition Bureau / MyCEB (Malaysia) With the establishment of MyCEB International Events Unit in 2011 by the Ministry of Tourism, the Malaysian government has taken an aggressive role to source and bid for more international events to be hosted in Malaysia. The session will look into MyCEB’s plans and extent of support given to international agents, promoters and event organisers to organise events in Malaysia.

16:00 > 16:30

Networking Break

Visionary Monday Foyer Debussy Auditorium Level 1

Enjoy this opportunity to connect with Visionary Monday’s participants and to boost your network. Sponsored by

16:00 > 17:00

Partner’s Conference – K-Pop Goes Global, so Get Involved! Presented by Music Matters

Midem Academy Hall 01

Speakers: Clayton Jin, Executive Director & President, Billboard South Korea (South Korea) Min Kim, Manager, Music Team, Korean Creative Content Agency (South Korea) Johnny Noh, CEO & Founder, AllKPop.com (USA) Anthony Zameczkowski, Head of Music, YouTube Asia Pacific (Hong Kong/China) Moderator: Jasper Donat, President, Music Matters (Hong Kong/China) Even before PSY had mounted his imaginary horse and Gangnam was just a district in Seoul, K-Pop had already taken the world by storm. The Korean wave is the result of a well planned and executed fifteen-year strategy but how can international companies work with the South Korean entertainment industry? Who are they, what are their business models and what's coming next? Insight and strategies from the coalface of the global music industry’s most exciting sector.

Monday 28 January 2013 Programme subject to change

42


16:10 > 17:10

Tips for Entrepreneurs from the Best of BizSpark Startups

Innovation Factory Lérins Hall

Speakers: Stephan Jacquemot, Merging Business Team Lead, Microsoft (Germany) Roxanne Varza, Startup Lover, Emerging Business Lead, Microsoft (France) Every year, thousands of new startups join Microsoft's Bizspark program, including the likes of ZocDoc, Doodle, Yammer, Eye-fi, Leetchi, Xobni, Loopt and more. We will be sharing the advice and tips for entrepreneurs from some of the best-known BizSpark companies from around the world – everything from how to raise money to how to hire effectively.

16:10 > 17:00

Next Gen Labels: Beyond the Hype Factor

Direct2Fan Camp Riviera Hall

Speakers: Manu Barron, Founder & CEO, Savoir Faire (France) John Cloud, Head of International & Creative Director Music Publishing, Playground Music (Sweden) Colin Daniels, Managing Director, Inertia Music (Australia) Benjy Grinberg, President, Rostrum Records (USA) Moderator: Daniel Glass, CEO, Glassnote Entertainment Group (USA) Learn how to turn a music company into a powerhouse for emerging talent, and a vibrant hub for artist development, from some of the hottest labels. Driven by innovation and partnerships, these labels are creating a successful entrepreneurial endeavour, thriving as iconic brands among the new music ecosystem. Followed by Meet the Speakers.

16:15 > 17:15

Targeted PR: Hitting the Bull’s Eye

Classical Discussion Lounge Riviera Hall

Speakers: Stephen Lumsden, Managing Director, Intermusica (UK) Simon Millward, Director, Albion Media (UK) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) Making a great recording isn’t enough to guarantee sales. You need a story. Drawing on the experience of two leading professionals, we will explore how to get the message across, how much the artist needs to be involved and how to use new avenues to achieve exposure.

Monday 28 January 2013 Programme subject to change

43


16:30 > 17:30

Meet the Countries: Nordic (Denmark, Finland & Norway) In Association with Nordic Pavilion

Networking Village Hall 01

Participants: Lotte Aagaard, Creative Manager, TG-Management//Publishing (Denmark) Bjørnar Bakke, Manager, Siwu Music (Norway) Anssi Lähteenoja, Producer, Queen Gambit Laboratoires (Finland) Ann Slangar, Managing Director, A&R, Sugar Publishing House (Finland) Bent Ivar Tversland, CEO, Ghost Town Artist (Norway) Thomas Westerberg, CMO, SongHi Entertainment (Finland) Manfred Zähringer, President, Iceberg Music Group (Denmark) Boost your network! Meet with the Nordic players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

16:30 > 17:00

Vision – John Hayes, American Express

Visionary Monday Debussy Auditorium Level 1

John Hayes, Chief Marketing Officer, American Express (USA)

Interviewer: Bill Werde, Editorial Director, Billboard (USA) Brands increasingly understand that partnerships with the music industry can deliver meaningful business results. American Express uses partnerships with talented artists, the music industry and leading digital partners to drive music sales, fan immersion and brand relevance. American Express’ Chief Marketing Officer John Hayes will share his insights on the brand’s long legacy partnering with the music industry, its innovative “American Express Unstaged” live streamed concert series and how he uses the music industry to help build a brand.

16:50 > 17:50

Music & Brands Case Study – Heineken International Presents Sensation in Asia

Brand Central Riviera Hall

Speakers: Joost Geurts, Global Sponsorship Manager, Global Commerce, Heineken International (Netherlands) Michael Hekking, Marketing Director, Sensation International (Netherlands) Moderator: Michiel Cremers, Head of Sonic Branding & Music Marketing, MassiveMusic (Netherlands) As a presenting partner of ID&T, Heineken International brought world’s leading dance event, Sensation, to Southeast Asia. Discover Heineken International’s music strategy, co-created with Massive Music, and how both this partnership and the music activation at Sensation dance events in Asia fit into this strategy.

Monday 28 January 2013 Programme subject to change

44


17:00 > 17:10

Insight – Coding & Music

Visionary Monday Debussy Auditorium Level 1

Speaker: Peter Gregson, Composer, Cellist & Founder, Electric Creative CoLab (UK)

17:00 > 18:00

Artists Speak to Artists – Meet with Timati

Fruitful and innovative collaborations between developers, artists and businesses have redefined the role of music in our culture. At the intersection of art and data, a whole new continent of disruptive creativity is emerging. Are you ready for the era of artistdriven technology?

Direct2Fan Camp Riviera Hall Timati, Rapper, Producer, Founder & CEO, Black Star (Russia)

Timati, rapper, businessman, record producer and founder of music label Black Star, is the most successful Russian hip hop artist. Over the past few years, he managed to reach a global music market and to become a leader of the European hit parades thanks to his collaborations with Snoop Dogg, Puff Daddy and Eve among others. Don’t miss this opportunity to ask him everything about starting-up your own music business.

17:00 > 18:00

Partner’s Conference – Discover Signmark, Finnish Deaf Rapper

Nordic Pavilion L 1.02

Speakers: Signmark, Rapper & Singer (Finland) Alexander Stubb, Finland’s Minister for European Affairs & Foreign Trade (Finland) Paavo Arhinmaki, Minister of Culture & Sport (Finland) Two tracks performance by Rapper Signmark and followed by the Finnish Happy Hour.

17:10 > 18:10

Debate – How the Music Industry Manages Innovation

Visionary Monday Debussy Auditorium Level 1

Speakers: Robert Ashcroft, CEO, PRS for Music (UK) Rolf Budde, President, Budde Music (Germany) Mark Hoppus, Musician & Record Producer, Blink-182 (USA) Johan Lagerlöf, CEO, X5 Music (Sweden) Steve Rennie, Manager of Incubus, Host & Founder, Renman Music and Business (USA) Jean-Noël Tronc, CEO, Sacem (France) Moderator: Helienne Lindvall, Songwriter & Columnist, The Guardian (Sweden) In the music industry, as in many other industries, innovation generates controversy. New products and technologies, whether streaming, cloud-based or mobile apps, arouse excitement, frustration or fear. This debate highlights the perspectives of music makers, rights owners and collecting societies on the capacity of the music industry to embrace disruption and leverage this creative renaissance.

Monday 28 January 2013 Programme subject to change

45


18:10

Closing Performance & Remarks

Visionary Monday Debussy Auditorium Level 1

Performer: Paul D. Miller, aka DJ Spooky, Composer, Multimedia Artist and Writer (USA) Closing remarks: Ian C. Rogers, CEO, Topspin Media (USA)

Monday 28 January 2013 Programme subject to change

46


Tuesday 29 January 2013 10:00 > 11:00

Meet the Countries: Argentina

Networking Village Hall 01

Participants: Marcelo Canzani, Project Manager, DBN (Argentina) Matias Castro, Project Manager, DBN (Argentina) Mercedes Conte, Project Manager, Grupo VI-DA (Argentina) Walter Fresco, Project Manager, Leader Music (Argentina) Silvana Mazzachera, Lawyer Consultant, AADI CAPIF (Argentina) Pablo Quadri, Music and Entertainment Expert, Ministerio de Relaciones Exteriores y Culto-Unidad de Promocion de Bienes Audiovisuales y Culturales (Argentina) Romina Querzoli, Pavilion Manager Argentina, Fundacion Export.ar (Argentina) Dario Sedeño, Project Manager, Distribuidora Lef (Argentina) Laura Tesoriero, Owner, EPSA Music (Argentina) Boost your network! Meet with the Argentinean players in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

10:00 > 11:00 Auditorium I

Partner’s Conference – Need a Loan? How Europe Might Be Able to Help Speakers: Silvia Manca, Product Development Manager, European Investment Fund (Luxemburg) Jonas Sjöström, CEO, Playground Music Scandinavia, Chairman, IMPALA (Sweden) Richard Skinner, Senior Commercial Banker, Media Banking Office, Coutts Bank (UK) Bronagh Walton, Policy Officer – MEDIA, DG for Education & Culture, European Commission (Belgium) Kees van Weijen, Managing Partner, Rough Trade Distribution B.V., President, STOMP (Netherlands) Moderator: Helen Smith, Executive Chair, IMPALA (Belgium) As part of its new budget, the European Commission proposes to establish a new loan guarantee facility to help music and other creative actors overcome existing difficulties in accessing finance. More than €210 million could be allocated to this instrument, which is expected to make up to €1 billion available in bank loans. The new scheme would work by providing guarantees to financial intermediaries granting loans.

Tuesday 29 January 2013 Programme subject to change

47


10:30 > 11:30

Where to Find Innovation in Mobile Music

Innovation Factory Lérins Hall

Speakers: Heidi Browning, SVP, Strategic Solutions, Pandora (USA) Phil Chen, Head of Global Content Division, HTC (Taiwan) Abraham Jo, CEO MelOn Indonesia, SK Planet (South Korea) Francis Keeling, Global Head of Digital Business, Universal Music Group (UK) Moderator: Ralph Simon, CEO, The Mobilium Advisory Group, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas (USA) Mobile changed how we interact with music, from the device we use to play it, to the models of music consumption that exist. Discover the unlimited opportunities that mobile offers in terms of producing, sharing and publishing music. Followed by Meet the Speakers.

10:30 > 10:40

Your Guide to the Day

Direct2Fan Camp Riviera Hall

Speaker: Emily White, Co-Founder & Manager, Whitesmith Entertainment (USA) Step in the Direct2Fan Camp to get an overview of the daily schedule of events, from an artist manager viewpoint.

10:30 > 11:10

Brand Entertainment & Music: Value Creation for Brands In Association with Brand Entertainment & Contents Summit (BECS)

Brand Central Riviera Hall

Speaker: Christian Cappe, Founder & CEO, Cristal Festival (France) What have been the best success stories between brands & music over the last years? Discover the 2012’s best winning brand entertainment cases at the Cristal Festival and the BEC Summit, and how to create value for brands and embrace talents to work with brands on creative content.

10:30 > 10:50

Conversation with Willard Ahdritz, Kobalt Music Group

Conference Room Hall 01

Speaker: Willard Ahdritz, Founder & CEO, Kobalt Music Group (UK/Sweden)

Interviewer: Bill Werde, Editorial Director, Billboard Magazine (USA) The founder and CEO of one of the most innovative music publishing and services companies discusses the opportunities and challenges facing music publishers. Kobalt has developed business models that better service the needs of songwriters and right holders in today’s increasingly complex landscape of online music consumption.

Tuesday 29 January 2013 Programme subject to change

48


10:30 > 11:30

Music Industry 101 – Traditional & New Revenue Streams In Association with Berklee College of Music

Midem Academy Hall 01

Speaker: Emilien Moyon, Assistant Professor, Berklee College of Music – Valencia (Spain) It is now essential for music makers and right owners to diversify revenue sources in order to pursue a successful career and build sustainable businesses. Discover what the different revenue streams are and how they can be developed. Learn how to generate alternative incomes and disrupt the industry's business models, from ad-supported models to the 360 ones.

10:30 > 11:30

Press Conference – Midem 2013 Overview

Blue Lounge Hall 01

Host: Roxanne Frias, Press Conferences Moderator (France) Wrap-up Midem 2013 in presence of Bruno Crolot, Midem Director, and clients.

10:40 > 11:10

D2F from A to Z – Promotion

Direct2Fan Camp Riviera Hall

Speaker: Glenn Miller, Digital Strategy & Marketing, Creative Artists Agency (USA) Every morning at the Direct2Fan Camp, learn from professionals and experts how to bring your music from the studio to the global stage. Today, discover how to enhance your promotion process using a successful direct-to-fan strategy.

Tuesday 29 January 2013 Programme subject to change

49


10:50 > 11:40

GRD, it’s Started! In Association with CISAC, the International Confederation of Societies of Authors and Composers, and ICMP, The Global Voice of Music Publishing

Conference Room Hall 01

Speakers: Jackie Alway, Director of Legal & Business Affairs International, Universal Music Publishing (UK) Michael Battiston, Vice President, International Business Development, ASCAP (USA) Alfons Karabuda, Executive Chairman, ECSA (Belgium) Thimo Prziklang, Director of Corporate Development, GEMA (Germany) Pekka Sipilä, Executive Director, Finnish Music Publishers Association (Finland) Sami Valkonen, Head of International Music Licensing, Google Play, Google (USA) Moderator: Stephen Navin, Chief Executive, Music Publishers Association (UK) What we've been talking about... forever, a single global, authoritative database containing accurate information on musical works – the GRD (Global Repertoire Database) – will be just that when it is finished, providing vital data to authors’ societies, music publishers, creators and digital service providers. The GRD, essential for today’s digital economy, is underway and we are asking one year after the launch of the scoping study: how far has the GRD come? What are the next stages before its implementation? How will the GRD affect you and everyone in the industry? Join us for an update panel and again at the World Creators Summit in June 2013. Followed by Meet the Speakers.

11:00 > 12:00

Cutting Out the Middleman

Classical Discussion Lounge Riviera Hall

Speaker: John Kieser, General Manager, San Francisco Symphony (USA) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) Social networks provide unparalleled access to music-lovers. How can we maximise its effect for ensembles and organisations?

11:30 > 12:30

Artists Speak to Artists – Meet with Jamal Edwards

Direct2Fan Camp Riviera Hall

Jamal Edwards, Founder & CEO, SB.TV Global Ltd. (UK)

22-year-old Internet entrepreneur and record producer Jamal Edwards is depicted as the new Simon Cowell. With over 150M plays, his YouTube channel SB.TV is considered as the leading online youth broadcaster in the UK. Discover what it is like to work with artists from a filmmaker viewpoint, and how to leverage social media and video promotion to break new talents.

Tuesday 29 January 2013 Programme subject to change

50


11:30 > 12:30

Music & Brands Case Study – The Ford Experience: Bands in Transit

Brand Central Riviera Hall

Speakers: Tim Dellow, Creative Director, LoveLive (UK) Rob Smith, Managing Partner, Ogilvy & Mather (UK) Brands’ awareness of the importance of music in building identity and connection with their audience isn’t a new thing. What is becoming more prevalent in recent times is the emergence of brands that are building initiatives to support creativity, to nurture and grow independent musical talent and provide bespokely curated platforms for mutual exposure, aided by the growing availability of technology to implement these initiatives. Ogilvy and LoveLive will talk about building ongoing communications between brands, artists and their fans, with a case study on Ford’s Bands In Transit.

11:30 > 12:30

Marketing – Purpose Driven Marketing for Artists & Labels In Association with Berklee College of Music

Midem Academy Hall 01

Speaker: George Howard, Associate Professor, Berklee College of Music, COO, Wolfgang’s Vault, Concert Vault, Daytrotter, Paste Magazine (USA) We are all familiar with the traditional idea of how marketers must present distinct competitive advantage for their releases, artists, or services. To succeed today, they must define and present their purpose, combining it with traditional competitive advantage. Learn how to identify and market your business’ purpose, with concrete examples and tactics for sustainable success.

11:30 > 12:30

Meet the Independents In Association with IMPALA/WIN

Networking Village Hall 01

Participants: Caroline Bottomley, Company Director, Radar Music Videos Ltd (UK) Tom Deakin, Membership Manager, Merlin (Netherlands) Didier Gosset, Communication & Membership Manager, IMPALA (Belgium) Asher Halle, Founder, Green Pepper Junction (UK) Jörg Heidemann, Communication Manager, VUT (Germany) Dick Huey, Founder, Toolshed (USA) Wally Van Middendorp, Head of European Office, Eleven Seven Music Group (USA) Noemi Planas, Head of Digital, Acuarela (Spain) Horst WeindenMüller, CEO, !K7 (Germany) Boost your network! Meet with indie labels in a series of five-minute speed meetings. Don’t miss out: places are limited and available on a first-come, first-served basis.

Tuesday 29 January 2013 Programme subject to change

51


11:50 > 12:30

Collective Rights Management in Europe In Association with CISAC, the International Confederation of Societies of Authors and Composers and ICMP, The Global Voice of Music Publishing

Conference Room Hall 01

Speakers: Jane Dyball, SVP International Legal & Business Affairs, Warner / Chappell Music (UK) Maria Martin-Prat, Head of Copyright Unit, DG Internal Market and Services, European Commission (Belgium) András Szinger, Director General, ARTISJUS, Board Member, CISAC (Hungary) More speakers to be announced soon. Collective rights management in Europe is facing new challenges and opportunities in the form of technological developments and changing mode of consumptions. The new draft Directive on collective rights management put forward by the European Commission aims to harmonise the market, raise standards on transparency, governance and accountability of collective management societies in Europe and will encourage and facilitate licensing of musical works for online use. Find out all about the Directive and how it affects composers, songwriters, publishers, authors’ societies, users and consumers.

12:00 > 13:00

Midem 2013: The Wrap

Innovation Factory Lérins Hall

Speakers: Lucy Blair, Digital Marketing Manager, Ministry of Sound (UK) Martin Bryant, Managing Editor, The Next Web (UK) Emily Gonneau, Founder & President, Unicum Management, Publishing & Consulting (France) Moderator: James Martin, Community Manager, Reed MIDEM (France) The lowdown on Midem’s hottest business trends, from a select panel of music, tech and brand experts. This panel will give an insightful and objective summary of how the industry moved forwards at Midem.

12:00 > 13:00

What is the Publisher’s Role in the Life of a New Composition?

Classical Discussion Lounge Riviera Hall

Speaker: Chris Butler, COO & Head of Publishing, Music Sales Group (UK) Moderator: James Jolly, Editor-in-chief, Gramophone, Presenter, BBC Radio 3 (UK) We will explore the importance of balancing the composer's reward with making performance and recording viable for the recording company.

Tuesday 29 January 2013 Programme subject to change

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14:30 > 15:45

Understanding International Digital Music Licensing In Association with the International Association of Entertainment Lawyers (IAEL)

Innovation Factory LĂŠrins Hall

Speakers: Marc Jacobson, Lawyer, Law Offices of Marc Jacobson, P.C. (USA) Jeff Liebenson, President of the IAEL, Liebeson Law (USA) Tim Renner, Founder, Motor Entertainment (Germany) John Simson, Of Counsel, Lommen Abdo P.A. (USA) How can you safely navigate the international digital licensing landscape? It is an often complex mix of masters, publishing, neighbouring and artists' rights with different approaches in different markets, whether you are clearing rights or collecting moneys. This workshop will provide a roadmap for anyone setting out on the international licensing trail. Followed by Meet the Speakers.

14:30 > 15:45

Music Video Strategies Workshop

Direct2Fan Camp Riviera Hall

Speakers: Eric Mackay, Director Business Development & Business Affairs, VEVO (UK) Connie Meade, Label Manager, Infectious Music (UK) Stephen O’Regan, Founder, BalconyTV.Com (Ireland) Patrick Ross, Head of Digital Marketing, AWAL & Kobalt Label Services (UK) Moderator: Caroline Bottomley, Company Director, Radar Music Videos Ltd (UK) What strategies do you need to successfully monetise and promote tracks with music videos? Do the needs of promotion and monetisation conflict? What do publishers and curators want from music videos? Get best practices and practical insights for managing your digital assets, from leaders in the growing field of video strategy. Followed by Meet the Speakers.

14:30 > 15:30

Grey Music Pitch Session

Brand Central Riviera Hall

Speaker: Josh Rabinowitz, SVP & Director of Music, Grey (USA) Win a chance to have your music featured in a Red Lobster ad campaign. Red Lobster, a uniquely American seafood restaurant who brought seafood to the masses in 1968, is looking for great instrumental music tracks to potentially use in their US TV and web advertising. The selected tracks will be announced during the session. Submissions were powered by Sonicbids.

Tuesday 29 January 2013 Programme subject to change

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14:30 > 15:30

Entrepreneurship – Creative Innovation & Change Management in the Music Business In Association with Berlin School of Creative Leadership

Midem Academy Hall 01

Speaker: Axel Quack, VP of Innovation Management, Pixelpark (Germany) Innovation has the capacity to empower personal creativity and business competitiveness. Some music companies succeed because they capitalise on unconventional and innovative strategies which, while not making sense in the context of their competitors, are winning. Learn how your business can change fast enough to stay innovative and how hacking your organisation can infuse this strategy.

15:30 > 16:30

Marketing – Discovering, Developing, and Breaking New Talent In Association with Sciences Po

Midem Academy Hall 01

Speaker: Wladimir Pandolfo, A&R, Warner Music (France) Reality television programmes, social networks and 360 deals have definitively changed the way upcoming acts are being discovered and exposed to potential fans. Artists need to be ready to rise to the challenge, as early as possible, for both promotion and live performances. Learn what it takes to catch a top A&R's attention and discover how to turn your music into the next global phenomenon.

Tuesday 29 January 2013 Programme subject to change

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Midem thanks its sponsors and partners Conference Sponsors

Content Partners

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Supporting Partners

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Midem 2013 jean michel jarre