Stand out among OTT platforms in India with VideoCrypt
The streaming industry works on tech-advanced solutions and expertise of professionals The business owners with streaming platforms require flawlessness while delivering content. The OTT platforms in India have a huge market to serve and host. Therefore, owners of the over the top applications prefer professionals who can enable success ratio instead of tech hindrances.
The streaming business, including Edtech and OTT platforms, have relevant features, appealing interface, smooth navigation, helpful options (live/ on-demand streaming), and others. Therefore, the demand of b2b development companies is always high.
The article consists of the importance of hiring the best OTT application developers Moreover, you would get to know the steps to find the best one and make the investment right and worth it. Let’s start with some basic information.
The Introduction to OTT platforms in India
Over-the-top applications have streaming content, for instance, the popular ones, Disney+, Netflix have entertaining content with Live/ VoD content streaming. OTT platforms are used by many industries, like the education sector, entertainment, etc
That is why, the startups and well established market players hire OTT service providers with technical specialization. It helps them update the platform with relevant features and required tech changes. Let’s briefly get to know the benefits of hiring streaming service providers.
Benefits for Streaming Businesses
Here are few of the significant benefits to hire the top-rated development companies:
a) Improved tech features
It is the major advantage clients get when they hire professionals for OTT platforms in India The updation of streaming applications with cloud storage, security features through AWS certified partnership makes the platform engaging for viewers. A product, named VideoCrypt, provides overall solutions, including video hosting, streaming, AWS migration, AWS Cloud, etc. is beneficial for entrepreneurs with OTT platforms. The product is developed by AppSquadz that allows efficiency in content delivery & distribution.
b) Live/ VoD content streaming
Another advantage is live & on demand content streaming. For Ed-tech companies, the delivery of educational content at users ’ ease builds trustworthiness. As for educators, students, & institutions, on-time delivery and accessibility of eLearning streaming apps is crucial.
Similarly, such benefits for OTT platforms in India make it helpful for businesses to provide content in both modes, live and on demand. Hence, they get more audience footfalls on their streaming application.
c) Higher retention rates
Similar to the above point, when a streaming application gets updated features through AWS Cloud, digital rights management, watermarking, and other necessary tech aspects; the retention rate improves.
It is one of the most important key features for streaming businesses and as a result they get more productive in pitching the audience with the content at the right timings Moreover, it is a critical factor for improved revenue, subscriptions, conversions, and profitability of streaming business.
d) Brand awareness/ Competitive edge
The next step is establishing brand identity in the market. As OTT platforms in India need to be competitive and have a USP that stands them out It depends on the services they offer and features of the streaming application. Moreover, users would get a reason to stick to their platform when they find money worth value in their streaming applications. Additionally, by hiring the top OTT services providers, with experience in updating the platform considering demographics help clients with building competitive edge. It makes it more productive for business partners in the long run.
Investment decision that make the best outcomes
Here are the important factors to look for while shortlisting the best development partner.
1) The OTT platforms in India require tech proficiencies of professionals. Shortlist the best companies considering clients’ success ratio. Therefore, you can understand if they would be a suitable fit for your business or not. Moreover, your investments would land into the right hands.
2) Understand the work methodologies of development partners It includes what methods and work processes they follow, from identifying necessary changes to updating core tech aspects without impacting the existing ones. It will help you know how they would be helping you out with your streaming application.
3) Know the big names they have worked with. It defines their brand value in the market. Moreover, you would get to know if they would stand out among the OTT platforms in India from the rest. Such practices are helpful in making the right investment decision. Although, there might be additional factors according to business niche and requirements. Let’s sum up the article with mentioned learnings.
Final Thoughts
The mentioned benefits and steps define the importance of updating the streaming application. Although, there are challenges in the OTT streaming app development. Therefore, if you stand out from the rest of the OTT platforms in India, prefer a product that could help you update the application. One recommended product is VideoCrypt that includes streaming development solutions Consult with our experts to know more