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CONTENTS 3 | Welcome 4 | Maps 6 | Agenda at a Glance 10 | Badge Description and DOs & DON’Ts 13 | App & Social Media 14 | T-Shirt Redemption and VidCon Quest 18 | go90 Meet & Greet Hall 22 | Gaming Stage 24 | Community Track Schedule 30 | YouTube Arena Schedule 32 | Instant Interview Stage 34 | Awesomeness Festival 38 | Expo Hall Map & Directory 42 | Fullscreen Movie Nights 44 | Nighttime Fun 46 | Creator Track Schedule 60 | Industry Track Schedule 72 | Last Year In Review 74 | Sponsors 79 | Credits 80 | Thank You

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#VideoOfTheDay Show the world what you’ve got, Tweet about it with fans, and grow your following with Twitter Video.

Be what’s happening @TwitterVideo

Jay Versace @jayversace

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WELCOME Hey, Let’s start out by recognizing that I am irrationally excited about video on the internet. I recognize that Shakespeare is great and that Gutenberg’s moveable type printing press revolutionized the world. I know objectively that most people still consume most of their video content on televisions (as hard as this is to believe). And I’m aware that we are all floating on a mote of dust in an infinite universe, so what does it all mean anyway? But I think online video is the most important thing that has ever happened. Of course, it isn’t, but I don’t care. The first time I watched a large-scale YouTube collab, I knew I was watching history in the making. I go to visit my friends shooting their sketch videos, and I see every prop as something that should be in a museum. I know enough about the evolution of media to see that things are changing fast, and it’s only just beginning. That, of course, results in some pains. It’s hard to know what economic models creators can depend on, and sometimes the shining light of possibility blinds us to what is OK (and not OK) to do to get views. But VidCon exists not just so we can celebrate this remarkable creative culture, but also so that we can face problems like that head-on. But deep down, this online video is uncomplicated. It is, maybe, the most uncomplicated content has ever been. If someone can make something and someone else wants to watch it, it can find life. And what we have always strived to do at this event is make it clear who creates the value in this industry. It isn’t the platforms where the content is hosted; it isn’t the advertisers who help turn value into dollars; and it isn’t even the creators who make the content. It’s us, all of us — the people who love it. Whether we’re watching ads, buying merch, sharing with friends, subscribing to YouTube Red, or funding through Patreon, the value starts with the real life humans who are in this building. As a creator, it can be easy to forget that the numbers on my videos are real humans. And I think the industry all too commonly sees views as a commodity rather than humanity. So I’d like to thank you for bringing yourself and your knowledge and your interest to VidCon, but more than that, thank you for bringing it to the content and the creators you care about, because without you, none of this would exist. Hank Green

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THIRD FLOOR - INDUSTRY TRACK

304 CD BALLROOM E

INDUSTRY KEYNOTE STAGE

MERCH BY AMAZON INDUSTRY LOUNGE

304 AB

SECOND FLOOR - CREATOR TRACK NEW FORM DIGITAL CREATOR TRACK LOUNGE

FAMEBIT CREATOR TRACK LOUNGE

FIRST FLOOR - COMMUNITY TRACK

VIDCON HEADQUARTERS

REGISTRATION HALL SPONSORED BY EPISODE

VIDCON GAMING STAGE

TWITTER COMMUNITY STAGE

INSTANT INTERVIEW STAGE

ESPORTS ARENA

DOWNTOWN VIDCON

NICKELODEON ARCADE

LIFESTYLE STAGE

FRESH FACES STAGE

YOUTUBE ESCAPE ROOM YOUTUBE ARENA

GIS RE

EXPO HALL

EXPO HALL

EXPO HALL

PRESS PLAY STAGE

TRENDING STAGE

TR ION AT TR

EN ENTRANCE HALL C

ENTRANCE HALL B

ENTRANCE HALL A

INFO DESK

E

C AN

ENTRANCE HALL D

ENTRANCE HALL E GO90 MEET & GREET HALL (BELOW HALL D)

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WEDNESDAY 9:00 AM

7:00 PM

Registration Open

Registration Hall sponsored by Episode

5:00 PM

7:00 PM

NBC News Digital Industry Pre-Party

Hilton Lanai Deck

6:15 PM

10:00 PM

Festival Concert, Presented by Hollister

Awesomeness Festival Stage

7:00 PM

8:30 PM

YouTube OnStage (doors 5:30pm)

YouTube Arena

THURSDAY 7:00 AM

6:00 PM

Registration Open

Registration Hall sponsored by Episode

8:00 AM

6:00 PM

Expo Halls Open

Halls B, C, and D

8:00 AM

6:00 PM

FameBit Creator Track Lounge Open

202 AB

8:00 AM

6:00 PM

New Form Digital Creator Track Lounge Open

203 AB

8:00 AM

6:00 PM

Merch by Amazon Industry Track Lounge Open

303 ABC

9:30 AM

10:30 AM

Community Track Q&A

YouTube Arena

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Hall A

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Twitter Community Stage

9:30 AM

6:00 PM

Live Gaming, Panels, and More

VidCon Gaming Stage

9:30 AM

6:00 PM

Creator Track Panels, Workshops, and More

2nd Floor ACC

9:00 AM

4:30 PM

Industry Track Seminars

304 AB & 304 CD

9:00 AM

6:00 PM

Industry Keynotes, Panels, and Fireside Chats

Industry Keynote Stage

9:30 AM

7:00 PM

Meet & Greets

go90 Meet & Greet Hall

10:00 AM

6:00 PM

Featured Creator Interviews

INSTANT Interview Stage

1:00 PM

2:00 PM

VidCon Keynote: A Conversation with YouTube

YouTube Arena

2:00 PM

5:00 PM

Festival Performances and Interviews

Awesomeness Festival Stage

4:45 PM

5:30 PM

Verizon Industry Keynote

Industry Keynote Stage

5:30 PM

8:00 PM

Verizon Industry Reception

3rd Floor ACC

6:15 PM

10:00 PM

Festival Concert, Presented by Hollister

Awesomeness Festival Stage

7:00 PM

8:30 PM

Night of Community

YouTube Arena

7:00 PM

10:00 PM

Meetups and Evening Activities

Hall A

8:00 PM

10:30 PM

Fullscreen Movie Night (Doors at 7:30 PM)

3rd Floor Ballroom

FRIDAY

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8:00 AM

6:00 PM

Registration Open

Registration Hall sponsored by Episode

8:00 AM

6:00 PM

Expo Halls Open

Halls B, C, and D

8:00 AM

6:00 PM

FameBit Creator Track Lounge Open

202 AB

8:00 AM

6:00 PM

New Form Digital Creator Track Lounge Open

203 AB

8:00 AM

6:00 PM

Merch by Amazon Industry Track Lounge Open

303 ABC

9:00 AM

11:00 AM

Innovation Showcase

Industry Keynote Stage

9:30 AM

6:00 PM

Community Track Q&As

YouTube Arena

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Hall A

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Twitter Community Stage

9:30 AM

6:00 PM

Live Gaming, Panels, and More

VidCon Gaming Stage


AGENDA AT A GLANCE FRIDAY 9:30 AM

6:00 PM

Creator Track Panels, Workshops, and More

2nd Floor ACC

9:00 AM

4:30 PM

Industry Track Seminars

304 AB & 304 CD

9:00 AM

6:00 PM

Industry Keynotes, Panels, and Fireside Chats

Industry Keynote Stage

9:30 AM

7:00 PM

Meet & Greets

go90 Meet & Greet Hall

10:30 AM

6:00 PM

Featured Creator Interviews

INSTANT Interview Stage

2:00 PM

5:00 PM

Festival Performances and Interviews

Awesomeness Festival Stage

6:30 PM

10:00 PM

Music of Nerdfighteria Concert, Presented by Hollister

Awesomeness Festival Stage

8:00 PM

10:00 PM

YouTube Original Content including episodes from Escape the Night 2 and more

YouTube Arena

8:00 PM

10:30 PM

Fullscreen Movie Night (Doors at 7:30 PM)

3rd Floor Ballroom

SATURDAY 8:00 AM

6:00 PM

Registration Open

Registration Hall sponsored by Episode

8:00 AM

6:00 PM

Expo Halls Open

Halls B, C, and D

8:00 AM

6:00 PM

FameBit Creator Track Lounge Open

202 AB

8:00 AM

6:00 PM

New Form Digital Creator Track Lounge Open

203 AB

8:00 AM

6:00 PM

Merch by Amazon Industry Track Lounge Open

303 ABC

9:30 AM

12:00 PM

Community Track Q&As

YouTube Arena

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Hall A

9:30 AM

6:00 PM

Community Track Panels, Q&As, Discussions, and More

Twitter Community Stage

9:30 AM

6:00 PM

Live Gaming, Panels, and More

VidCon Gaming Stage

9:30 AM

6:00 PM

Creator Track Panels, Workshops, and More

2nd Floor ACC

9:30 AM

7:00 PM

Meet & Greets

go90 Meet & Greet Hall

10:00 AM

6:00 PM

Featured Creator Interviews

INSTANT Interview Stage

2:00 PM

5:00 PM

Festival Performances and Interviews

Awesomeness Festival Stage

3:00 PM

4:30 PM

Creator Keynote

Industry Keynote Stage

5:30 PM

7:00 PM

Night of Awesome

YouTube Arena

6:00 PM

8:00 PM

Creator Track Reception

2nd Floor ACC

7:00 PM

10:00 PM

Festival Concert, Presented by Hollister

Awesomeness Festival Stage

7:00 PM

10:00 PM

Meetups and Evening Activities

Hall A

8:00 PM

10:30 PM

Fullscreen Movie Night (Doors at 7:00 PM)

3rd Floor Ballroom

9:00 PM

Midnight

Twix Prom

YouTube Arena

SUNDAY All Day

VidCon Disney Day

Disneyland Park & Disney's California Adventure

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FAQ How do I figure out what’s going on at VidCon?

There are multiple ways to find out what’s happening around you at VidCon. You can look through our agenda in the guide you are holding now or check our website at vidcon.com/full-agenda. Or you can download our app! Just search VidCon in the app store. The app is your one-stop shop to be totally in the know of what’s happening in the VidCon world. To be super duper up to date, you can also follow us on Twitter @VidCon.

What does my badge give me access to?

Community Badge holders have access to all content taking place on the main floor of the convention center and the Awesomeness Festival Area. This includes four halls filled with panels, Q&As, live gaming, expo booths, concerts, and more. Check the Community Track schedule on page 24 to see what’s what! Creator Badge holders have access to the second floor of the convention center, which includes Creator Track keynotes, lounges, workshops, panels and receptions. Creator badge holders also have access to everything Community badge holders have access to EXCEPT the go90 Meet & Greet Hall. Head to page 46 to see all that’s in store for the Creator Track! Industry Badge holders have access to the third floor of the convention center, which will include Industry Track keynotes, workshops, lounges, panels and receptions. On top of that, Industry badge holders have access to all events happening within the convention center including the go90 Meet & Greet Hall (but only if they participated in the Meet & Greet Lottery). See page 60 for the full Industry Track schedule.

Where is the thing I’m trying to go to?

You’ll find a map of the whole convention center and surrounding areas on page 4. Each agenda item will have a room number or name next to it, so cross-reference that with the map and you’re good to go!

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Is there WiFi?

Yes, WiFi will be available at the convention center. However, with 20,000+ people trying to connect at once, it may not be the best. Unfortunately, there is not much we can do to make it better, but we’re sure you will figure out something that will work.

How do I share my experience at VidCon 2017? Tag everything with #VidConUS. That includes your videos, facebooks, instagrams, tweets, twitches, pins, tumbls, snaps, and chats.

How can I meet my favorite YouTuber?

The Meet & Greet Lottery has already been drawn, and there isn’t a way to get into meet & greet lines without the proper wristband credentials. Remember, our Featured Creators will also be participating in content throughout VidCon, such as panels, Q&As, and other fun stuff. So don’t be sad if you didn’t draw your favorite creator in the Meet & Greet Lottery. Chances are you will still get to see them!

Where can I score a delicious meal?

Don’t let the hanger set in! There are plenty of options around the convention center, including a bunch of great food trucks in the Awesomeness Festival Area as well as some food court options within the convention center.

Who are the folks in the different colored VidCon t-shirts?

Those are our VidCon staff, security, and volunteers. They’re here to help the event go as smoothly as possible! Please be kind to them and listen attentively when they tell you to do something.

I’m a parent/guardian. What should I do all weekend?

If you have purchased a VidCon ticket, you can spend time in the Parents’ Lounge in Hall D or hang out with your child and go to content to learn more about this whole Online Video thing. (If your child is under the age of 13, you must accompany them at all times.) If you don’t have a VidCon badge, you will not be permitted inside the event.

Where is the Lost and Found?

If you have found a lost item, please bring it to the Info Desk, located in the lobby between Halls B & C. If you have lost an item, please go to the Info Desk to see if it has been returned or contact the Anaheim Convention Center’s Lost & Found. They can be reached by phone at (714) 7658950.

My wristband was damaged or lost. What do I do?

Damaged, broken, defaced, or lost wristbands will not be honored or replaced! The wristbands are designed to withstand whatever damage you can manage to throw at them and will last through the weekend without a doubt. If you lose them or they are damaged, you will not be able to attend your meet & greets. This is no joke!

But, wait, what if I lost my badge?

If you lose your badge, it will not be replaced! Without your badge you will not have access to the convention center! Don’t lose your badge! This is your final warning!


It is vital to us that VidCon be a safe place for all attendees. VidCon is a private event, and people who mistreat or disrespect other people will be removed and not allowed re-entry for the duration of the event. VidCon reserves the right to permanently ban attendees and guests who do not comply with the code of conduct, including for future events put on by VidCon LLC. Please use good judgment and be respectful, as we’ll dislike throwing you out almost as much as you’ll dislike being thrown out.

ACCESS

Purchasing a VidCon pass does not guarantee that you will meet a particular Featured Creator, and if you are only coming to VidCon to meet one particular person, you should consider not purchasing a ticket. We do not clear rooms between events. All activities have limited capacity, so even though your badge is required to access all activities, it does not guarantee you access to any particular activity. It is physically impossible for Featured Creators to meet every attendee. All meet & greets are of a limited nature, and your badge does not guarantee autographs or photos in the go90 Meet & Greet Hall.

FEATURED CREATORS

The Featured Creators who participate in VidCon are excited to see attendees, but please be respectful. They need to be safe and ensure all attendees are safe while moving around the event, so do not run at or crowd around creators in public walkways, near escalators, or around doorways. Creators also need to take a break at their hotel, so attempting to follow them to their rooms, riding the hotel elevators, waiting in the hotel lobby, or any other similar behavior is prohibited.

HARASSMENT

Disorderly conduct includes (but is not limited to) any behavior that is illegal, unsafe, disruptive, discriminatory or causes excessive discomfort to our attendees or guests. If someone doesn’t want to talk to you, don’t keep talking to them. If you do not have permission to touch someone, do not touch them. VidCon loves surprising and interesting unplanned activities, but sometimes things you think are cool might make other people extremely uncomfortable or be very dangerous. Pranks often make for some great videos, but it makes us really sad when they are emotionally or physically hurtful, so don’t do that. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, there’s a pretty strong chance it will get the prankster kicked out. Also, please keep in mind that we are sharing these facilities with others, and it is our duty to be friendly neighbors. Not everyone “gets” this thing we are all into. Let’s show everyone that we are a positive and friendly group.

CODE OF CONDUCT IMAGE RELEASE

This is the part where we go ahead and state the obvious… VidCon is an event produced by, for, and about online video enthusiasts. As such, VidCon may be recorded or reproduced by VidCon, its designees, and/or attending participants. By registering to be in attendance at VidCon, you hereby authorize VidCon, its designees, and/or attending participants to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any form and for any purpose any such recordings of VidCon. By registering for VidCon you hereby release VidCon, its designees, and/or its attending participants from any and all claims it or its employees or agents may possess, now or in the future, in connection with such activities.

MINORS

All minors under the age of 13 must be accompanied by a registered adult. Parents or adult supervisors of minors are responsible for the actions of minors they are supervising. Minors may be prohibited from certain areas due to the sale of alcohol at certain locations.

LIABILITY

You assume any and all risks occurring before, during, or after VidCon. You release VidCon and the Anaheim Convention Center and their agents, licensees, assignees, and their respective affiliates and representatives from any related claims.

VIDCON TERMS OF USE

All VidCon attendees and guests are required to adhere to this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon activities, is a revocable license. VidCon or its designees may, without refund, revoke this license for noncompliance with these terms or for disorderly conduct.

LISTEN TO STAFF

All VidCon attendees and badge purchasers must adhere to the instructions of all VidCon employees and agents, all security employees and agents, the staff of the Anaheim Convention Center, and any and all law enforcement personnel.

PROHIBITIONS

Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, even if they are part of a costume. Backpacks and other similar containers are subject to search and may be prohibited. Unlawful sale or attempted sale of badges will result in the revocation of that badge without refund.

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BADGES

Online video is diverse, so VidCon has to be, as well. In order to provide the best experience to the most people, we have three types of registration for VidCon 2017.

IN DU ST RY

CR EA TOR Name / Channel

Community

Are you a fan of online video, its culture, and its community? Us too. With this badge, you will have access to Q&As, panels, discussions, concerts, gaming content, the Expo Hall, meetups, Twix Prom, Awesomeness Festival, Fullscreen Movie Nights, and more!

Creator

Great for anyone looking to become the best creator around. With this badge, you will learn how to create better content, grow your channel, enter the industry, and network with your fellow creators. Includes extra access to a ton of panels, networking opportunities, and workshops, as well as all Community activities, excluding the go90 Meet & Greet Hall.

Name / Company

Industry

For all those professionals working in the online video industry beyond content creation, including anyone who is part of a production company, network, channel, or those who work in talent management, software development, venture investment, and so on. Includes access to all Community & Creator Track activities.

DOs & DON’Ts DO have a great time! There are literally actually hundreds (or thousands?) of things to do this year at VidCon, and we want you to experience as many of them as possible! Explore the convention center and Awesomeness Festival area! We have lots of brand new nighttime programming this year, too! DON’T freak out. Well... feel free to freak out, but do it in a way that doesn’t freak other people out. By which we mean: be considerate! We are people of the internet, and people of the internet are oftentimes a shy, easily overwhelmed bunch. Please take this into consideration and show common courtesy to other attendees and Featured Creators by being respectful of personal space and others’ feelings. Walk, don’t run. Be sensible and safe in your enthusiasm! DO come prepared. Make a gameplan for what you want to see and do at VidCon. Our mobile app lets you customize and save your personal schedule, so be sure to download it and take some time to pick out those can’t-miss panels and activities. Or thoroughly peruse the guide you’ve got in your hands this very instant! Also: wear comfortable shoes. Put on some sunscreen. Bring snacks. And... DON’T forget to eat! Or sleep! Take care of yourself. We know that VidCon is jam-packed with fun times and a dozen awesome things are always happening forever, but food and slumber are very much required for you to continue to properly function as a human being (and to have the best time possible). There are a ton of

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options for food in and around the convention center. Plan breaks into your schedule for meals and rest. Get some shut eye. And most importantly — HYDRATE, FEEL GREAT. DO make friends. We’re here because we REALLY love the same things. So take this weird and unique opportunity to meet new people — you’ve already got a lot in common with them. New friends make waiting in line THE BEST TIME EVER! DON’T miss out on the many neat, secret-ish activities VidCon has to offer. VidCon Quest, the VidCon app’s Scavenger Hunt, photo booths, a caricature artist, a roaming dance troupe, community art walls… who knows what else? DO remember that YouTubers are human. Like normal, regular, humany people with humany fears and insecurities. So treat them with respect. Be cool! And considerate! VidCon can easily be an overwhelming time for anyone, Featured Creators included. If you see someone you’re a fan of out and about in the convention center or elsewhere, be polite in your interactions. If they look like they’re in a hurry or on a mission, maybe right then is not the best time to talk. Common sense and courtesy are king! DON’T do anything that would force us to have to kick you out. We really do not want to do that. Be smart and have a good time. Think about how your actions impact others. If you do something not so smart, we will be sad. Things that are not very smart include: harassing other

people, damaging or destroying property, stalking, trespassing, anything illegal, and so on. Also: pranks often make for some great videos, but when they are emotionally or physically hurtful/damaging, that is not okay. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, there’s a pretty strong chance it will get the prankster booted out of VidCon. DO let us know if you see any not-smart things happening. We want VidCon to be a safe space for everyone. If you witness someone doing something that’s not safe, please tell us. There are volunteers and staff everywhere who want to help, so don’t hesitate to reach out if you see anything worrying or dangerous. You can also call our 24-hour emergency hotline at (657) 203-9695. DON’T feed the trolls. There may be protesters outside the convention center. Do not engage! Engaging makes them more protest-y! Ignoring them is the way to go -- what they want is a reaction, so do not give them cause, reason, or opportunity to debate. DO dole out the high fives! Thumbs up all around! Thank a volunteer. Compliment a stranger. Be rad. Positivity ftw. And lastly... DON’T forget to be awesome!


Check Out the New Video Creator Kits at the

CANON BOOTH-HALL B, BOOTH 1029 ©2017 Canon U.S.A., Inc. Canon is a registered trademark of Canon, Inc. in the United States.

Booth #1309

USA.CANON.COM/DARETODREAM

#HasbroGaming #VidCon © 2017 Hasbro. All Rights Reserved.

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R E A L Creators R E A L Cash R E A L Fun

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S T A R T BroadcastingN O W !


VIDCON MOBILE APP PRESENTED BY NBC

• Do you want to know the time and location of a panel or workshop? • Or when and where your favorite Featured Creator is appearing? • Need to find some quick food or get to the Lost & Found? Download the VidCon Mobile App for the most up-to-date information about everyone and everything at VidCon! And don’t forget to check out the VidCon Scavenger Hunt to win some sweet prizes. Available for iOS and Android — search the app store for “VidCon.”

OFFICIAL HASHTAG #VIDCONUS

Tag everything with #VidConUS! That includes your videos, facebook posts, instagrams, tweets, twitches, pins, tumbls, snaps, and chats!

DON’T MISS A THING! FOLLOW @VidCon! SNAPCHAT: VIDCONSNAPS

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OFFICIAL VIDCON T -SHIRT SPONSORED BY POSTCRAFT

Did you pre-order merch for VidCon 2017? Then stop by our booth in Hall D to pick up your VidCon t-shirts and posters! You can pick these up anytime during Expo Hall hours, Thursday Saturday, so you have all weekend to pick up your stuff. Don’t forget, though, because if you forget to pick your stuff up, we won’t be able to ship it to you. Didn’t pre-order merch? That’s OK! You can buy some rad VidCon merch at the DFTBA booth in Hall B.

VIDCON QUEST VidCon Quest is the ultimate scavenger hunt for all VidCon attendees. Have fun and explore the event! Stop by the VidCon Quest booth located in Hall D to get started with your first ribbon and check out all the amazing raffle prizes you could win. Ribbons will be located throughout VidCon at booths, activities, panels, and more. You might even receive one by surprise for doing something awesome! How to play: 1) Follow “#VidConQuest2017” on social media to get hints on where some of the ribbons will be located. You can also stop by the VidCon Quest booth to get started with a list of participating booths. 2) For every five ribbons collected, you will receive one raffle entry for an amazing prize! Come back to the VidCon Quest booth to fill out your raffle entry. 3) VidCon Quest will end at 12:00 PM on Saturday, June 24. Winners of raffle prizes will be drawn and contacted shortly after. VidCon will assist with shipping needs related to raffle prizes for the winners.

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DOWNTOWN VIDCON Located in the heart of the VidCon metropolis is Downtown VidCon, an artsy epicenter where you can paint on a Digital Graffiti Wall, get a henna tattoo, Snap Yourself at the photobooth, and have your caricature drawn! Stroll around or relax on our device charging park benches as you admire chalk artists bringing a 3D masterpiece to life before your eyes. But wait, there’s more! Come learn from The Beat Speakers, some of the best break dancers in the business, as they teach classes, perform dance battles and host some freestyle sessions. All of this is located in Hall C. Let us know you stopped by with #DTVC.

ARCADE The Nickelodeon Arcade is back and better than ever. For the first time in VidCon history, you can come get SLIMED with official green and glorious Nickelodeon SLIME. Don’t miss out on this unique chance. Not feeling the mess? That’s ok! Come pass the time at the Virtual SLIME Experience and the Multi-Camera Booth, rock out to a live DJ, or just play the dozens of new and vintage arcade games. Located in Hall B — see you there! 16


1301

SNAP TO SLIME

HOSTED BY

RUSSELL WILSON

@DANGERUSSWILSON

© 2017 Viacom International Inc.

HE T AT EON S D ! T UELO DE I S A VI ICK RC N A

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There are two types of meet & greets at VidCon. Please check the signage & listen to staff instructions to help speed the process along.

MEET & GREET HALL

Professional Photographs: You’ll be given a card with a website and an ID code after your photo is taken. You can then go to that website, enter your code, and it will take you straight to your photos! Sorry, no selfies at this type of session! Some creators may allow autographs - please listen to security staff for further instructions. Selfies and autographs: Pretty self-explanatory! Please respect a limit of up to one selfie and/or one item signed.

Creators want to meet and talk to the people who love their content, and the people who love their content want to meet them. At the same time, we want you to enjoy all that VidCon has to offer, rather than spend too much time waiting in line! All meet & greets have been ticketed ahead of time through a randomized lottery that took place in May. The lottery has already been drawn, and there isn’t a way to get into the go90 Meet & Greet Hall if you don’t have the appropriate wristband. You received a wristband at registration for each session you were selected for in the lottery. Damaged or defaced wristbands will not be honored, and lost wristbands will not be replaced. They’re specifically designed to withstand showers and parties and all kinds of stuff, so if you lose it or it is damaged, you’re out of luck. You will not get into your meet & greet session if you don’t have it. You can line up for each session ONE HOUR BEFORE the scheduled start time through ONE HALF HOUR AFTER the scheduled start time. If you show up earlier, security will tell you to go explore the amazing Expo Hall and come back later. Once inside the hall, match the number on your wristband to the meet & greet booth numbers hanging above each line and voila! Don’t forget to say hello to the person next to you in the queue zone - chances are you have a lot in common! Please note: some creators are doing several sessions during VidCon, but you will only be allowed at the specifically scheduled time on your wristband. BAG CHECK INFORMATION For everyone’s safety, attendees will pass through metal detectors upon entry to the go90 Meet & Greet Hall. Backpacks and bags are permitted in the hall but will be subject to a search. Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, as per our Code of Conduct. If you bring a gift for a Featured Creator, please leave it unwrapped and visible, and please do not bring gifts of food unless they’re factory sealed. Use your best judgment regarding what kinds of things you bring to give to a Featured Creator — most of them travel to get to VidCon and won’t be able to take, for example, a 6 foot tall teddy bear back with them!

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SCHEDULE THURSDAY, JUNE 22

FRIDAY, JUNE 23

SATURDAY, JUNE 24

9:30 AM SESSIONS ENTRY ALLOWED: 8:30 AM - 10:00 AM Claire Marshall Markiplier Mamrie Hart Kandee Johnson HARTBEAT Amanda Steele The Gregory Brothers Ross Smith & Grandma Kristen Hancher Snarled (Rachel Evans & Bethany Radloff)

9:30 AM SESSIONS ENTRY ALLOWED: 8:30 AM - 10:00 AM Liza Koshy Ricky Dillon Thomas Ridgewell Hannah Hart The Gabbie Show Wengie SMOSH Jenn Im (Clothes Encounters) Kingsley BuzzFeed Violet (Ella Mielniczenko, Sara Rubin, Ashly Perez, Kelsey Darragh) Charlie McDonnell

9:30 AM SESSIONS ENTRY ALLOWED: 8:30 AM - 10:00 AM Trevor Moran Markiplier PrestonPlayz SourceFed Allison Raskin & Gaby Dunn Wheezy Waiter Zach King Cloe Couture Aphmau Fun for Louis Sabrina Cruz StacyPlays

12:00 PM SESSIONS ENTRY ALLOWED: 11:00 AM - 12:30 PM Meredith Foster Joey Graceffa Shonduras Luzu Hannah Hart The Gabbie Show Connor Manning Andrea Russett Kian & Jc Bratayley iHasCupquake Natalies Outlet Evan & dodie Stephanie Frosch (ElloSteph)

12:00 PM SESSIONS ENTRY ALLOWED: 11:00 AM - 12:30 PM Flula Jack Baran (ThatSoJack) Meg DeAngelis Alli Speed Tré Melvin Miles McKenna (MilesChronicles) Meghan Camarena Jenn McAllister (jennxpenn) Manny Mua Jacksfilms Sierra Furtado Jenna Marbles StacyPlays Timothy DeLaGhetto

2:30 PM SESSIONS ENTRY ALLOWED: 1:30 PM - 3:00 PM Swoozie Aspyn & Parker OMGitsfirefoxx Tyler Oakley Vsauce (Kevin Lieber, Michael Stevens, Jake Roper) Adelaine Morin Zach Clayton Thomas Sanders Kian & Jc BuzzFeed Ladylike Jim Chapman Chester See Dan Howell & Phil Lester

2:30 PM SESSIONS ENTRY ALLOWED: 1:30 PM - 3:00 PM Caspar Lee Jordan Maron Daily Bumps Philip DeFranco Sam Pottorff Miles McKenna (MilesChronicles) Strawburry17 Grace Helbig Aureylian Family Fun Pack Fleur De Force, Tati, Nikki Phillippi dodie Catrific

12:00 PM SESSIONS ENTRY ALLOWED: 11:00 AM - 12:30 PM The Try Guys (Eugene Yang, Ned Fulmer, Keith Habersberg, Zach Kornfeld) The Ballingers (Colleen, Rachel, Christopher, and Jessica) Lele Pons Loren Gray Mamrie Hart MatPat 2MGoverCsquared Baby Ariel ThreadBanger BriaAndChrissy Charles & Allie Matthew Santoro Shan Boody, Hannah Witton, and Dr. Lindsey Doe John & Hank Green 2:30 PM SESSIONS ENTRY ALLOWED: 1:30 PM - 3:00 PM Rosanna Pansino Brooklyn & Bailey McKnight Bretman Rock MyLifeAsEva Sarah Close iJustine Thomas Ridgewell TheOdd1sOut & JaidenAnimations Leroy Sanchez Safiya Nygaard Jayden & Gilmher Croes MissRemiAshten Andre Meadows Boogie2988 5:00 PM SESSIONS ENTRY ALLOWED: 4:00 PM - 5:30 PM Brooklyn & Bailey McKnight Funhaus Michael Aranda SORTEDfood SMOSH Andrea Russett Patrick Starrr Smosh Games Julia Gilman StacyPlays Nicola Foti & Miles Jai Josh Sundquist

5:00 PM SESSIONS ENTRY ALLOWED: 4:00 PM - 5:30 PM Swoozie NODE (Niko Pueringer, Sam Gorski, Brandon Laatsch, D) Jeffree Star Megan Batoon Vsauce (Kevin Lieber, Michael Stevens, Jake Roper) Jenn McAllister (jennxpenn) Ingrid Nilsen Thomas Sanders David Dobrik Marcus Butler Bertie Gilbert StacyPlays Cimorelli

5:00 PM SESSIONS ENTRY ALLOWED: 4:00 PM - 5:30 PM Rhett & Link Maddi Bragg Alisha Marie, Mia Stammer, LaurDIY Megan Nicole & Madilyn Bailey Sam Pottorff Amanda Steele Cristine (Simply Nailogical) Grace Helbig Jon Cozart Mikey Murphy Yammy xox Meghan Rienks

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VIDCON IS GOIN’ DOWN UNDER BUY TICKETS NOW! VIDCONAUSTRALIA.COM

MELBOURNE CONVENTION AND EXHIBITION CENTRE | 9 - 10 SEPTEMBER 2017

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VIDCON GAMING STAGE Think you have what it takes to go head-to-head with some of the internet’s top gamers? Now’s your chance to play with your favorite gamers IRL. Located in Hall D. Thursday

9:30 -10:00 OMGitsFireFoxx 10:00 - 10:30 FunHaus Burnie Burns 11:00 - 11:30 DanTDM 2:00 - 2:30 kwebbelkop 3:30 - 4:00 Aphmau 4:00 - 4:30 iHasCupquake

Friday

9:30 - 10:00 Alli Speed Justin Speed 2:00 - 2:30 DanTDM 2:30 - 3:00 Smosh Games

Saturday

9:30 - 10:00 MissesMae 10:00 - 10:30 captainsparklez 3:30 - 4:30 KittyPlays

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M A K E O F

Y O U R

T H E D R E A M S

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COMMUNITY TRACK T H U R S D AY

THURSDAY | 9:30 AM - 10:30 AM Fresh Faces Stage | Small, Rising, Established Moderator: Joshua Cohen (Founder, Tubefilter) Miriam Nielsen (zentouro), Ari Fitz, Peter Hollens

Creators in very different stages of their careers discuss how their experiences have differed in each stage, what the biggest positives and negatives have been, and all the nitty gritty in the transition between.

Twitter Community Stage | Latinx Represent! Moderator: Kat Lazo Annie Segarra (Annie Elainey), Mariale Marrero, Julissa Calderon, Lele Pons, Rosianna Halse Rojas

We’re connected by our ancestry to Latin America, but we’re also all so vastly different — nationalities, languages, sexual orientations, race, traditions, etc. How do Latinx content creators balance representing their culture while not erasing each other’s differences?

Trending Stage | Protecting Yourself Online

Moderator: Candice Reeves (VP of Trust & Safety, YouNow) BriaAndChrissy, Kati Morton

When you face the dark side of the internet, what can you do about it? Hear from creators who have experienced bullying, hate speech, or sextortion first-hand. And learn about the tools and tactics they used to overcome these horrible realities — or turn them into opportunities for activism. Whether you’re the victim of an online crime, or are an (unknowing) perpetrator of one, there are ways to proactively protect yourself and overcome such difficult experiences.

Trending Stage | The Scientific Method: A Derek, Brady & Destin Q&A

Destin Sandlin (Smarter Every Day), Derek (Veritasium), Brady Haran

Twitter Community Stage | Escape the Night 2 Moderator: Kirstin Benson (Editorial Director - INSTANT) Joey Graceffa and season 2 cast members

Join Joey Graceffa and cast members for the premiere of Escape the Night 2 Episode 1 and a live Q&A with the cast.

THURSDAY | 12:30 PM - 1:30 PM Lifestyle Stage | Where I’ve Been and Where I’m Going Moderator: Brandi Milloy (Reporter and Associate Producer, PopSugar) Wengie, Jenn Im (Clothes Encounters), Adelaine Morin, Cloe Couture

Creators find inspiration in all kinds of places. These creators have traveled the globe filming and creating content while sharing their experiences with their fans and communities, on- and offline. Join an open conversation with these leading ladies and hear where they’ve been and where they plan to go next.

Fresh Faces Stage | Growing Up Online

Moderator: Josie Ahlquist (Digital Leadership Author & Researcher) Miles McKenna (MilesChronicles), Presley Alexander (ActOutGames/BiteSizedEDU), Sabrina Cruz, Trevor Moran

Creators who have spent most of their lives contributing to the YouTube community discuss what it was like to embrace the platform at a young age, the changes they’ve seen over the years, and what the future holds for online video.

YouTube Arena | The Gathering of the Nerdfighters

Press Play Stage | Q&A with Marcus Butler

THURSDAY | 11:00 AM - 12:00 PM

Trending Stage | #YouTubeBLACK

John Green, Hank Green

Lifestyle Stage | The Voice!

Moderator: Tia Mowry Ingrid Nilsen, Shameless Maya, Nikki Phillippi, Aysha Abdul

Social media platforms are powerful tools that can be used to create positive change. Hear from some of your favorite creators about how they use their VOICE and platforms to address issues that are important to them and their communities, and ultimately make the world a better place.

Fresh Faces Stage | YoungTube

Moderator: Evan Britton (Founder, Famous Birthdays) Brooklyn and Bailey McKnight, Zach Clayton, Didda

Under-20 creators discuss what it’s like to have success at a young age and the unique set of complications and advantages that come with it.

Press Play Stage | SourceFed Q&A

Moderator: Matt Lieberman Steve Zaragoza, William Haynes, Ava Gordy, Mike Falzone

Moderator: Shira Lazar (Co-Founder/CEO - What’s Trending)

Moderator: Kendra Desrosiers (Diversity Creator Programs Lead - YouTube) Jazmyne Drakeford (Blvck Nostalgia), William Haynes, Nathan Zed (TheThirdPew), Quinta B (BuzzFeed Violet), Ahsante Bean

Join us to hear from black creators on their platform success as well as best practices for launching and growing a YouTube channel.

THURSDAY | 1:00 PM - 2:00 PM YouTube Arena | VidCon Keynote: A Conversation with YouTube Featuring CEO Susan Wojcicki, top creators, and exciting updates for the YouTube community.

THURSDAY | 2:00 PM - 3:00 PM Lifestyle Stage | Sizing Up the Industry

Moderator: Sarissa Thrower (Strategic Communications Expert) Nabela Noor, Loey Lane, Patrick Starrr, Danielle Radford (SNARLED)

These creators share their opinions on the importance of body positivity, self love, the perception of beauty, and how their approach to fashion and beauty content on YouTube and other social media platforms is changing the industry.

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Fresh Faces Stage | Q&A with Vsauce

COMMUNITY TRACK

Kevin Lieber (Vsauce2), Jake Roper (Vsauce3), Michael Stevens (Vsauce)

Press Play Stage | Race & Representation Discussion Moderator: SuperSamStuff Kat Lazo, Kat Blaque, Jana Vlogs, Julissa Calderon

On a platform so heavily influenced by the personal traits and characteristics of its creators, how much of a role do race and ethnicity play? How do creators’ personal experiences of racial identity affect their creative process, and how does their audience respond to this? To what extent does YouTube benefit from being a more diverse platform, and, as online video grows and becomes more international, what are some of the changes we can expect to see within the medium?

Trending Stage | Q&A with Mikey Murphy Twitter Community Stage | Markiplier Q&A THURSDAY | 3:30 PM - 4:30 PM Lifestyle Stage | Successful Beauty Channels and the Creators Behind Them Moderator: Lizzy Okoro (Founder, BUNCH Magazine) Sierra Furtado, Wengie, Jackie Aina, Olivia Jade

Participate in a discussion with creators whose one-of-a-kind approach to beauty and fashion content has catapulted them above and beyond the top of the YouTube game. Tutorials? Get Ready With Me? Contouring? Just Being You? They’ve got it all and they’re here to share their fabulous wisdom.

Fresh Faces Stage | SNARLED Q&A

Moderator: Gayle Gilman (Founder, CEO Ripple Entertainment, SNARLED Network) Rachel Evans (SNARLED), Danielle Radford, Megan Toenyes, Sapphire Sandalo

Food, anime, fashion, beauty, race, politics... you name it, SNARLED has an opinion about it. These progressive ladies will share how they create content that is totally true and unique to them. If you consider yourself to be edgy, progressive, alternative, and always on the hunt for something new, this intimate and interactive discussion is for you!

Press Play Stage | Stars of Twitch Moderator: Chase (Twitch) John Le, Jamie Wells (Visual Jamie), Gover

Some of your favorite Twitch creators geek out on streaming, real time viewer interaction, and the awesomely unique platform of Twitch.

Trending Stage | ThatSoJack Q&A Moderator: Dana Rose

Twitter Community Stage | Holy Trinity Q&A Grace Helbig, Hannah Hart, Mamrie Hart

THURSDAY | 5:00 PM - 6:00 PM

Press Play Stage | Women Online Discussion Moderator: Rosianna Halse Rojas Anita Sarkeesian, Alli, Ahsante Bean, Amy Ordman

In this session, we’ll break into discussion groups led by women on YouTube to consider the challenges and opportunities that come with creating and engaging online as a woman. Let’s talk about how we can foster new creators and communities, amplify often-marginalized voices, and move forward together.

Trending Stage | That’s Hilarious: The Weird, Wonderful World of Online Comedians

Moderator: Julissa Calderon Wheezy Waiter, Jacksfilms, Mamrie Hart, Lee Newton, Mike Falzone

Some funny internet people talk about how to be funny on the internet, while hopefully being funny in the process.

Twitter Community Stage | LGBTQ Powerhouses

Moderator: Aydian Dowling Stephanie Frosch (ElloSteph), Ingrid Nilsen, Tré Melvin (This Is A Commentary), Joey Graceffa, Miles McKenna (MilesChronicles)

Some of the most influential LGBTQ creators will discuss the state of the online LGBTQ community, how to encourage each other’s channels, and why staying inclusive and welcoming is so important to the prosperity of the community.

VidCon Gaming Stage | GTLive LIVE with MatPat and Stephanie!

Join YouTube’s largest livestreamers, MatPat and Stephanie from the Game Theorists and Film Theorists, as they do an episode of their series LIVE from VidCon. Play along as a part of the audience and get your chance to join them up on stage for challenges, video game rage, and some secret prizes to boot!

F R I D AY FRIDAY | 9:30 AM - 10:30 AM Lifestyle Stage | Beauty in Balance

Moderator: Monica Guzman (COO of Konnect Agency) Meredith Foster, MissRemiAshten, Julia Gilman, Nikki Phillippi

Looking good is awesome, but FEELING good is what’s most important. Creators share wisdom on how to feel good, look fresh, and create content that encourages health and wellness among online communities. Live YOUR best life.

Fresh Faces Stage | BuzzFeed Ladylike Q&A

Chantel Houston, Kristin Chirico, Devin Lytle, Freddie Ransome, Jen Ruggirello

Press Play Stage | Gender Identity on YouTube Moderator: Jack Bird (Storyteller & Activist) Ash Hardell, Kat Blaque, Miles McKenna (MilesChronicles), Aydian Dowling

Hear from influential transgender and gender-nonconforming creators as they discuss their experiences on YouTube and navigating the world beyond.

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COMMUNITY TRACK Trending Stage | Stars of musical.ly

Moderator: Alex Hofmann (Co-Founder - Musical.ly) Baby Ariel, Kristen Hancher, Loren Gray, Jayden & Gilmher Croes (CroesBros)

Some of your favorite musical.ly stars talk about the unique challenges and triumphs of being on top of the musical.ly game.

Twitter Community Stage | Q&A with Philip DeFranco Moderator: Steve Zaragoza

YouTube Arena | Tyler Oakley Q&A Moderator: Chelsea Briggs

FRIDAY | 11:00 AM - 12:00 PM Lifestyle Stage | Make Them Laugh

Moderator: Erika Bennett (Senior Vice President, Allied Moxy) Meghan Rienks, Bretman Rock, Adelaine Morin, MyLifeAsEva

FRIDAY | 12:30 PM - 1:30 PM Lifestyle Stage | WCW

Moderator: Natasha Vaquer (VP, Talent Partnerships and Influencer Strategy, Refinery29)

Shameless Maya, Olivia Jade, AndreasChoice, Shaaanxo Women Crush Wednesday is EVERY DAY with these digital darlings. These creators are known for pushing boundaries on social platforms and looking good while doing it.

Fresh Faces Stage | Less Than Famous

Moderator: Ahsante Bean Palestrina McCaffrey (PixterPro), Charlie Spadone, Nirali Sheth (firewordsparkler), Crystal Joy, Nicola SeVen, chris lawrence

Creators who were selected from hundreds of submissions discuss the advantages and the perks of being a smaller creator on YouTube. Subscriber count doesn’t measure success for these awesome creators!

Press Play Stage | Q&A with Swoozie

Laughter and lip-gloss go well together, and these creators know it. We’ve gathered some of our favorite beauty and lifestyle stars who also know how to make us laugh as we attempt to master contouring, strike a pose, and get that perfect lighting. Let’s face it: we can’t take life or our beauty routines too seriously.

Moderator: Alex Wassabi

Fresh Faces Stage | Breakout Stars

Lifestyle Stage | Keeping Up with the Platforms

YouTuber one day, mega star the next. Today’s breakout personalities give insight on their roads to success, how fame affects them, and where they hope they’re headed.

It seems like every day a new social media platform pops up. It can be difficult to create fresh content for YouTube, Instagram, SnapChat, Twitter, Facebook, your blog, your vlog and so much more – but it seems easy for these creators! Come hear how they keep up with the platforms and stay on top of content production.

Moderator: Drew Baldwin (CEO - Tubefilter and Creator Streamy Awards) Safiya Nygaard, Cristine (Simply Nailogical), Isabel Bedoya (itsisabelbedoya), Ari Fitz, Aydian Dowling

Press Play Stage | PC Culture in Online Video

Moderator: Joe Bereta Allison Raskin (Just Between Us), Gaby Dunn (Just Between Us), Mike Falzone, Lateef Thynative

PC Culture — it’s a thing these days. In this session, creators who regularly navigate politically correct culture discuss how they handle toeing the line between edgy and inappropriate in their content.

Twitter Community Stage | Keeping Online Video Diverse

Moderator: Oona King (Global Director Diverse Marketing YouTube) Swoozie, Cassey Ho (Blogilates), Tré Melvin (This Is A Commentary), Sabrina Cruz, Aysha Abdul

Now more than ever, it is so important to have diverse voices on the internet. Join these creators as they talk about the challenges they face and the future of inclusivity on the internet.

VidCon Gaming Stage | Gender in Gaming: Shake It Off

Moderator: Pamela Horton Rumay Wang (ItsHafu), Gover, Mitty Moxx, Mari Takahashi

These badass women discuss how they’ve managed to tear down outdated stereotypes and garner massive communities of their own.

YouTube Arena | Miranda Sings Q&A Moderator: Rachel Ballinger

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Trending Stage | Q&A with Jack and Dean Moderator: Mitchell Davis

FRIDAY | 2:00 PM - 3:00 PM Moderator: Christina Topacio (Founder, Jig Plus Saw) Chelsea Crockett, HayleyWi11iams, Jasmine Brown

Fresh Faces Stage | Beyond the Stereotypes: Creating Videos for a Latinx Digital Audience

Moderator: Kat Lazo Jenny Lorenzo, SkittLeZ Ortiz, Curly Velasquez (Pero Like BuzzFeed)

Since the rise of online filmmaking, digital video has a provided a space for new, young, Latinx creators to tell their own stories. This panel brings together various Latinx creators to share the ups and downs of creating Latinx content, from using childhood to generate concepts, to the struggle of authentically representing a voice.

Press Play Stage | Making It Work: LGBTQ+ Couples Moderator: Davey Wavey BriaAndChrissy, Team2Moms

Some the internet’s raddest LGBTQ+ power couples discuss what it’s like to create with their significant other, the highs and lows that follow, and what it takes to make their relationships work.

Trending Stage | Q&A with Jon Cozart

Moderator: Sarah Weichel (CEO - Sarah Weichel MGMT)


COMMUNITY TRACK

Twitter Community Stage | Fierce and Fabulous Moderator: Chrystina Woody Train (VidCon Beauty Content Programming) Manny Mua, Miles Jai, Bretman Rock, Patrick Starrr, Jeffree Star

Jeffree Star, Patrick Starrr, Bretman Rock, Manny MUA, and Miles Jai come together for an unprecedented conversation! Come early. This Q&A is sure to be LIT.

YouTube Arena | Q&A with Bethany Mota Moderator: Diana Madison

VidCon Gaming Stage | Crafting Success: How Minecraft Helped Build My Channel Moderator: Erin Wayne (Aureylian) Jessica (Aphmau), PrestonPlayz, Yammy xox, StacyPlays, DanTDM

Minecraft communities are some of the biggest in online gaming. Listen to the top Minecrafters discuss the phenomenon of the game, and how they continue to create extraordinary content that appeals to so many ages.

YouTube Arena | Q&A with SMOSH

FRIDAY | 3:30 PM - 4:30 PM

FRIDAY | 5:00 PM - 6:00 PM

Lifestyle Stage | What’s Next?

Lifestyle Stage | Lights, Camera, Snap

Moderator: Tracy Davidge (Team Head - Entertainment Marketing and Partnerships) Fleur De Force, Jenn Im (Clothes Encounters), Tati, Jasmine Brown

Moderator: Kirstin Benson (Editorial Director - INSTANT) Andrea Russett, Manny Mua, Alisha Marie, Amanda Steele

The digital world moves fast! But that’s no problem for these fabulous ladies. They aren’t just on trend, they set trends. If you want to know what’s next in fashion, beauty, and women’s lifestyle trends — and how you, too, can stay up on all things fabulous, then this panel is for you.

Filters, stories, stickers, chat... What is it about Snapchat that has captured our hearts and social sharing over the past year? We love adding unicorn horns to our photos, or dog-ears or flower crowns, and it’s all gone in 24 hours?! These creators share their opinions on Snapchat and why they — and the world — are ready for Lights, Camera, Snap!

Fresh Faces Stage | Networking and Collaborating 101

Fresh Faces Stage | Not Straight, Not White, Not Serious

Moderator: John Carle (VP, Network Talent for Studio71) Catrific, Ricky Dillon, The Gabbie Show, Evan Edinger, Oli White

Creators discuss the importance of collaborating and networking and how they have utilized both to benefit their channels. Because we’re better together!

Press Play Stage | Disabilities on YouTube

Moderator: Alexandria Taylor Annie Segarra (Annie Elainey), Molly Burke, Rikki Poynter

Disabled creators gather to share their personal experiences with disability and how those experiences intersect with, complicate, and enrich their YouTube content.

Trending Stage | Represent-ASIAN

Moderator: Michelle Villemaire (DIY Creator and Community Activist) Andrew Gunadie, Ashly Perez (BuzzFeed Violet), Eugene Lee Yang (The Try Guys - BuzzFeed), John Le, Megan Batoon

Some of the biggest creators in the history of online video have been Asian/Pacific Islanders. As different online video platforms emerge, are Asians still represented? Listen as some of the most popular API creators discuss whether they feel supported and well-represented in this ever growing digital age of online video.

Twitter Community Stage | Jumping the Chasm from Online to Traditional

Moderator: Indigo Foxe HARTBEAT, Lateef Thynative, Mac Kahey (MacDoesIt), Shan Boody, F0XY

These non-straight, non-white creators won’t let anyone pigeonhole them into a specific genre or category. Did we mention they’re freaking hilarious? Join us for some laughs and weirdness as they discuss what makes them unique and how they translate their experiences into awesome content.

Press Play Stage | Disabilities Discussion

Moderator: Josh Sundquist Zach Anner, Molly Burke, Tommy Edison (The Tommy Edison Experience), Alexandria Taylor

An interactive discussion of personal experiences with disability and how these intersect with, complicate, and enrich creators’ YouTube content.

Trending Stage | RESIST!

Moderator: Sarah Ullman Kat Lazo, Franchesca Ramsey, Kat Blaque, Nathan Zed (TheThirdPew), Cenk Uygur (The Young Turks), Athan Stephanopoulos (President - NowThis)

Activism! Come learn how to harness the power of the internet to create radical change.

Twitter Commnity Stage | Simply Nailogical & ThreadBanger Q&A

Moderator: Shira Lazar (Co-Founder/CEO - What’s Trending) Miranda Sings, Hannah Hart, Grace Helbig

Top YouTubers who have all experienced moving from online platforms to traditional media discuss the pros and cons of the switch, and whether they think this movement is a fad or a foreshadowing of tomorrow’s entertainment.

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COMMUNITY TRACK VidCon Gaming Stage | Million Dollars, But... Live! Burnie Burns (Rooster Teeth), Philip DeFranco, Gavin Free (The Slow Mo Guys), Freddie Wong, Markiplier, Justine Ezarik (iJustine)

Markiplier, Phil DeFranco, and iJustine join Rooster Teeth’s Burnie Burns and Gavin Free to play Million Dollars, But... The Game, live, on stage! Million Dollars, But... The Game is a game that puts your morals, imagination, and friendships to the test. Players create scenarios by combining a Trigger and a Rule card to showcase what they would or wouldn’t do for a million dollars. This crazy successful game was funded for more than $1 million on Kickstarter when it launched in 2016 and is sold at mdbthegame.com.

YouTube Arena | Q&A with Jenna Marbles and Julien Solomita

S AT U R D AY SATURDAY | 9:30 AM - 10:30 AM Lifestyle Stage | The Color of Beauty

Moderator: Vivian Fabiola (Host and Producer, Clevver Teve) Natalies Outlet, Aysha Abdul, Jasmine Brown, Chachi Gonzales, LaToya Forever

Beauty comes in many different forms, and it’s important that social media content reflects and includes everyone. This panel brings creators of different backgrounds together to discuss how they create content for everyone in their communities, because beauty is for everyone!

Fresh Faces Stage | Flula Q&A

Moderator: Drew Baldwin (CEO - Tubefilter and Creator Streamy Awards)

Press Play Stage | Family Vlogging

Moderator: Chris Ballinger (Ballinger Family) Daily Bumps, Bratayley

Ever wondered what it’s like to grow up as a YouTube celebrity? These family vloggers can tell you! In this session, they’ll talk about what it’s like to put their lives on the internet, how much they are willing to share, and the struggles of raising a family online.

Trending Stage | BookTube

Moderator: Jesse The Reader Sasha Alsberg (Abookutopia), Christine Riccio (PolandbananasBooks), mynameismarines, Ariel Bissett

Your favorite internet bookworms talk all things books, from building communities around reading to translating your ideas into vlogs to listing all-time faves. It’s basically the best book club ever for one hour.

Twitter Community Stage | The Future Is Female Moderator: Ana Kasparian (The Young Turks), Megan Nicole, Akilah Hughes, Franchesca Ramsey, Mariale Marrero

Some of the raddest, most influential female voices discuss how they are creating positive support networks in order to raise each other up. How do they engage new female creators and what steps are they taking to move everyone forward?

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SATURDAY | 11:00 AM - 12:00 PM Lifestyle Stage | The Beauty of Food and Travel Moderator: Joslyn Davis (Host and Producer, Clevver Teve) Maddi Bragg, Aspyn Ovard, Claire Marshall, Niomi Smart

We are all so much more than beauty-obsessed! We love to travel, we love food, we love to meet new people, and we love to experience the world. Hear how some of your favorite “beauty and lifestyle” creators are bringing these things and more into their content, and where they continue to find inspiration.

Fresh Faces Stage | #LittleButLoved

Moderator: Mary Akemon SuperSamStuff, Jacklyn (SciJoy), Eleana (That London Life)

Small creators can have BIG impacts on the people who watch them. We’ve gathered some of these creators to talk about what it’s like to have a tight-knit, highly engaged community.

Press Play Stage | Accessibility on YouTube

Moderator: Alexandria Taylor Rikki Poynter, Tommy Edison (The Tommy Edison Experience), Molly Burke, Annie Segarra (Annie Elainey)

How can we make YouTube and the wider internet more accessible for more people? These creators will discuss what they’ve learned about facilitating and encouraging accessibility in online spaces through their own experiences.

Trending Stage | Stars of Snapchat

Moderator: Taylor Nikolai Shonduras, Cailin O’Neil (Travel Yourself), Sarah Peretz, Caspar Lee

Snapchat is as weird and awesome as its ridiculous filters. In this session, its most successful creators will talk about the unique challenges and triumphs of being a Snapchat star.

Twitter Community Stage | Q&A with Liza Koshy VidCon Gaming Stage | The Mechanics of Running a Gaming Channel Moderator: YouTube D from NODE, Jordan Maron (CaptainSparklez), Yammy xox, Luzu, Kwebbelkop

Gaming channels make up one of the biggest verticals in all of online video, and starting a gaming channel is just the beginning. Listen to some of the most successful gamers discuss how to maintain, manage, and keep your channel relevant amongst the massive sea of online gamers.

YouTube Arena | Ear Biscuits Live

Rhett & Link’s wildly popular podcast Ear Biscuits is coming to VidCon for a live recording! See Rhett & Link answer questions from VidCon attendees. Ear Biscuits is a weekly, candid conversation for your Internetainment. Every Monday morning, a new audio episode is available wherever you listen to podcasts, and a video version can be seen on This Is Mythical.


SATURDAY | 12:30 PM - 1:30 PM

COMMUNITY TRACK

Lifestyle Stage | Where My Girls At?

Moderator: Maggie Saunders (Event Coordinator, Jig Plus Saw) Alisha Marie, Adelaine Morin, Mia Stammer, Andrea Russett, LaToya Forever, Shameless Maya

Trending Stage | How to Pursue Dreams and Make a Difference in the World Exploring with Josh, Louis Cole (Fun For Louis), RayaWasHere, Hey Nadine

Fresh Faces Stage | BuzzFeed Violet Q&A

Live the Adventure is a collective of respected online travel creators with a passion to inspire and promote social change. This panel will discuss and answer your questions about their love of exploring the world and how they embrace and capture their adventures every day while making a positive difference. If you are excited about travel and doing good and want to find out more about how you can step out of your comfort zone to live life more adventurously, this is a must see.

Press Play Stage | There’s a Troll in the Dungeon

Twitter Community Stage | Mental Health Discussion

Your favorite beauty gurus talk about the importance of surrounding yourself with great friends, dealing with peer pressure, the good and the bad of sharing your life online, and how they’ve found themselves — and true friends — in the process. #Squad #Crew #WhereMyGirlsAt

Quinta B, Ella Mielniczenko, Ashly Perez, Sara Rubin

Moderator: Ash Hardell Miles Jai, Ricky Dillon, Kandee Johnson, Family Fun Pack

The internet can be an ugly place, and hate speech, trolling, and general criticism can be incredibly discouraging for creators. Join these tough as nails creators as they discuss how they handle the ever-present troll.

Trending Stage | End Cyberbullying

Moderator: Grace Miller (Executive Director - Uplift) Meghan Tonjes, Hannah Witton, Anita Sarkeesian, Boogie2988, Meghan McCarthy

This session will tackle the tough subject of cyberbullying and offer tactics for combating hate speech, negative mobs, and nasty comments.

SATURDAY | 2:00 PM - 3:00 PM Lifestyle Stage | Beauty 101

Moderator: Roy Peters (SVP of Talent StyleHaul) Chelsea Crockett, Kandee Johnson, Wengie, Desi Perkins

An engaging discussion with YouTube beauty gurus who have found success on social media platforms creating beauty, fashion, style, and lifestyle content. If you’re an up-and-coming content creator, brand partner, media network, or fan who is interested in learning more about the beauty space on YouTube, Instagram, Facebook, and more, this panel discussion is for you. Come ready with questions!

Fresh Faces Stage | DIY

Moderator: Charli Marie Rob Czar (ThreadBanger), Corinne Leigh (ThreadBanger), Sarah Lynn (SoCraftastic), Crazy Russian Hacker, Amy Tangerine

Whether it’s handmade clothes, furniture, or slime DIY channels have become incredibly popular. Listen to some of the most popular internet DIYers discuss how they get inspired, why they think the DIY community is so popular, and if there are any major drawbacks.

Press Play Stage | ICG Creator Chat - Live Podcast Hank Green, Jaiden Animations

The Internet Creators Guild has a bi-weekly podcast in which long-time YouTube creator, Hank Green, interviews other creators about their strategies, histories, successes, and frustrations. This live podcast will be an hour-long conversation between Hank and Jaiden of Jaiden Animations, a channel with a hugely dedicated audience that has exploded in growth over the last year.

Moderator: Kati Morton Jessica McCabe (How to ADHD), Connor Manning, Thomas Ridgewell, Hannah Hart, HARTBEAT

Top creators discuss mental health and how they found the courage to discuss such a personal subject on their channels. Listen as they talk about how they are breaking down stigmas and creating safe, healthy, and supportive communities.

VidCon Gaming Stage | Gaming for Good Moderator: Pamela Horton Markiplier, Rumay Wang (ItsHafu), Kwebbelkop

Gamers who have used their massive fanbases for the good of the world discuss how they encourage their communities to engage with social causes and charities they care about.

SATURDAY | 3:30 PM - 4:30 PM Fresh Faces Stage | Going Viral

Moderator: Mark Douglas (The Key of Awesome) Andrew Huang, Michael Gregory, Devin Lytle (BuzzFeed Ladylike & Team Starkid), GloZell Green

Creators talk about what it’s like to have their videos go viral, the sudden burst of attention, and how this impacts what and how they create moving forward.

Press Play Stage | The Parents of Online Celebrities Brian Alexander, Bratayley

Wondering if you should let your child start a YouTube channel? Come get some advice from parents who have taken the plunge. We will discuss things like how to get started, dealing with haters, business decisions, and how to balance security with support for your child’s passion.

Trending Stage | Stars of YouNow

Moderator: Chris Landa (Sr. Director of Partnerships - YouNow) Ruba Wilson (@Rubasworld), Merrell Twins, Zach Clayton, Mike Smalls Jr.

Creators will talk about the unique challenges, triumphs and opportunities created by breaking out on YouNow.

Twitter Community Stage | Q&A with MyLifeAsEva Moderator: Shira Lazar (Co-Founder/CEO - What’s Trending)

SATURDAY | 5:00 PM - 6:00 PM Twitter Community Stage | Q&A with Casey Neistat

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ARENA WEDNESDAY, JUNE 21

7:00 PM - 8:30 PM (Doors at 5:30pm) YouTube OnStage

Jason Derulo will headline this epic show alongside performances from Grace VanderWaal and Dytto, Poppin’ John, Fik-shun, Tyler Oakley, Joey Graceffa, Todrick Hall, Rosanna Pansino, and more!

THURSDAY, JUNE 22

1:00 PM - 2:00 PM VidCon Keynote: A Conversation with YouTube

Featuring CEO Susan Wojcicki, top creators, and exciting updates for the YouTube community.

7:00 PM - 8:30 PM Night of Community

Hosted by Megan Batoon Featuring John Green, Hank Green, Sesame Street, Franchesca Ramsey, Markiplier, Dan and Phil Musical performances by: Tessa Violet and Madilyn Bailey A show where we celebrate inclusion, celebrate diversity, and celebrate communities that come together IRL @ VidCon to be unironically enthusiastic about whatever they choose to be a fan of.

FRIDAY, JUNE 23

8:00 PM - 10:00 PM YouTube Originals Screening

Featuring YouTube Original content including episodes from Escape the Night 2 and more!

SATURDAY, JUNE 24 5:30 PM - 7:00 PM Night of Awesome

Hosted by Chachi Gonzales Featuring Casey Neistat, Bethany Mota, John Green, Hank Green, Matt Steffanina and MORE! Live musical performance from the artists of the viral hit “Juju on the Beat” - Zay Hilfiger & Zayion McCall Special guest appearance from the cast of Disney Channel’s upcoming movie “Descendants 2”! Start the last night of VidCon with some of the biggest stars of online video and beyond in this all-out show celebration. Sing, laugh, and dance along with friends old and new while you get to see some of our biggest featured creators one last time on stage.

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PROM SATURDAY | 9:00 PM - MIDNIGHT Twix Prom /twiks//präm/ noun informal noun: prom; plural noun: proms, noun: Prom 1) A formal dance, especially one held by a class in high school or college at the end of a year. 2) Short for promenade. 3) A memory chip that can be programmed only once by the manufacturer or user. 4) The epic dance party finale of VidCon, where you can decide if you’re Team Left TWIX® or Team Right TWIX®. Dress in your best red or gold outfit and join thousands of friends, DJ Kris Moon, The Beat Speakers dance crew, and special guests as you dance the night away!

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CHECK OUT THE

INSTANT INTERVIEW STAGE

Don’t miss your favorite digital stars! Tweet your Qs & follow @instantdotme on

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www.instant.me Copyright © 2017 Time Inc. All rights reserved.


INTERVIEW STAGE SCHEDULE THURSDAY 10:00 AM - 10:25 AM

Rosanna Pansino

10:30 AM - 10:55 AM

SORTEDfood

11:30 AM - 11:55 AM

Kian & Jc

12:00 PM - 12:25 PM

Michael Aranda

12:30 PM - 12:55 PM

Safiya Nygaard

1:00 PM - 1:25 PM

Mitchell Davis

2:30 PM - 2:55 PM

Josh Sundquist

3:00 PM - 3:25 PM

EpicLLOYD

3:30 PM - 3:55 PM

Luzu

4:00 PM - 4:25 PM

Olan Rogers

4:30 PM - 4:55 PM

Meghan Camarena

FRIDAY 10:00 AM - 10:25 AM

Swoozie

10:30 AM - 10:55 AM

Lauren Riihimaki (LaurDIY)

11:00 AM - 11:25 AM

Madilyn Bailey

11:30 AM - 11:55 AM

Cloe Couture

12:00 PM - 12:25 PM

Marcus Butler

12:30 PM - 12:55 PM

Tyler Ward

1:00 PM - 1:25 PM

Tanner Patrick

2:30 PM - 2:55 PM

Jenn McAllister (jennxpenn)

3:00 PM - 3:25 PM

Charles Trippy, Allie Wes

3:30 PM - 3:55 PM

dodie

4:00 PM - 4:25 PM

Casey Neistat

4:30 PM - 4:55 PM

Ari Fitz

5:00 PM - 5:25 PM

Meghan McCarthy

5:30 PM - 6:00 PM

Meg DeAngelis

SATURDAY 10:30 AM - 10:55 AM

Devinsupertramp

11:00 AM - 11:25 AM

Sam Pottorff

12:00 PM - 12:25 PM

Megan Batoon

12:30 PM - 12:55 PM

Nathan Zed (TheThirdPew)

2:30 PM - 2:55 PM

Freddie Wong

3:00 PM - 3:25 PM

Matthew Santoro

3:30 PM - 3:55 PM

Todrick Hall

4:00 PM - 4:25 PM

Oli White

4:30 PM - 4:55 PM

KickThePj

5:00 PM - 5:25 PM

Loey Lane

5:30 PM - 6:00 PM

Niomi Smart

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FESTIVAL SCHEDULE WEDNESDAY, JUNE 21

6:00 PM - 10:00 PM Awesomeness Festival Kickoff Concert, Presented by Hollister Featuring Los5, Julia Nunes, Tanner Patrick, and Leroy Sanchez

THURSDAY, JUNE 22 8:30 AM - 10:30 AM Morning Dance Party Featuring our VidCon DJ

2:00 PM - 4:00 PM Audition for Awesomeness at VidCon Hosted by Tyler Ward, Amy Ordman, Gunnarolla, and Diamond White Featuring performances from VidCon Attendees 4:00 PM - 4:30 PM “Just Between Us” Live Featuring Allison Raskin and Gaby Dunn 4:30 PM - 5:00 PM 1-on-1 Interview Veronica and Vanessa Merrell 6:30 PM - 10:00 PM Thursday Night Festival Concert, Presented by Hollister Featuring David Choi, Dodie Clark, 34Tyler Ward, Jon Cozart, and Cimorelli

Ready for sunshine? Hang out in the Awesomeness Festival, located in the Grand Plaza outside the convention center between the Hilton and Marriott hotels. You can grab some food from the food trucks, listen to great music, ride the Ferris wheel, and snap a Boomerang as you jump into the giant ball pit. Start your day off with a morning dance party - our VidCon DJ will start spinning music 8:30 AM to 10:30 AM Thursday, Friday, and Saturday. Check out the schedule to see when your favorites will be taking the stage!

FRIDAY, JUNE 23

SATURDAY, JUNE 24

2:00 PM - 4:00 PM Audition for Awesomeness at VidCon Hosted by Latoya Forever and Nicola Foti Featuring performances from VidCon Attendees

2:00 PM - 4:00 PM Audition for Awesomeness at VidCon Hosted by Megan Batoon, Aj Rafael, Lee Newton, and Elliott Morgan Featuring performances from VidCon Attendees

4:00 PM - 4:30PM 1-on-1 Interview Featuring Kandee Johnson and Wengie

4:00 PM - 4:30PM 1-on-1 Interview Featuring Baby Ariel and Kristen Hancher

4:30 PM - 5:00 PM 1-on-1 Interview Featuring Eva Gutowski and Andrea’s Choice

4:30 PM - 5:00 PM 1-on-1 Interview Featuring Jennxpenn and Ricky Dillon

6:30 PM- 10:00 PM The Music of Nerdfighteria Concert, Presented by Hollister Featuring Evynne Hollens, Peter Hollens, Driftless Pony Club, The Gregory Brothers, and Hank Green

7:00 PM - 10:00 PM Awesomeness Festival Closing Concert, Presented by Hollister Featuring Chester See, AJ Rafael, Max & Harvey, Tessa Violet, and Todrick Hall

8:30 AM - 10:30 AM Morning Dance Party Featuring our VidCon DJ

8:30 AM - 10:30 AM Morning Dance Party Featuring our VidCon DJ


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OASIS CHILL LOUNGE Amidst the exciting energy of the Expo Hall exists an oasis where you can rest your feet, charge your devices, and relax your mind. Take a minute to nap in a hammock, sprawl on the grass, and refresh yourself at the Oasis Chill Lounge, located at booth #2009 in Hall C.

GUSHERS CHILL LOUNGE Are you running out of air? Take a moment to kick back and breathe in the Gushers Chill Lounge. Here you will find a rainbow of comfortable seating and entertainment, as well as a place to charge your devices. Located at booth #1109 in Hall C.

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VIDCON CHILL LOUNGES PARENTS’ LOUNGE Located in the front of Hall D, the Parents’ Lounge is a destination for parents to relax while their kids enjoy VidCon. Come by 8:00 AM - 6:00 PM and check out the space, which features FREE massages from 9:00 AM to 1:00 PM, a cash bar open from 12:00 PM to 6:00 PM, WiFi, magazines and board games! The entrance is located via the Registration Hall.

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ESPORTS ARENA

VIDCON HEADQUARTERS

PARENTS’ LOUNGE

2629 2724

DOWNTOW VIDCON

2529

2623

2525

2524

1723 2625

2624

1919

2523

VIDCON MARKETPLACE 2718

2621

2518 2618

2521

2412

2611 2709

2509

2609

2501

2408

2400

OASIS CHILL LOUNGE

1909

2101

1901

2001

1701

1601

2101 Disney Channel

1301

Genius Kitchen

Adobe

1601 Disney Digital Network

2623

Grip Gear

811 2410

Joey Graceffa JVC Community Wall

Always Again USA

1709

Ancestry.com

2400

Animal Jam

1009

Audio Hero

1715

B&H Photo

2624 DYNOMIGHTY

2525

Hide & Seek Clothing

1001

Live.me

2618

Braille Skateboarding

6100 Earth Henna

1919

Hubert's Lemonade

4241

LiveStream

6500

Califia Farms

3100 Episode

6200

IAMSPECIALFX

1233

Luma Touch

1909

Calvin Klein

7000 Esports Arena

2524

iHasCupquake Creative LLC

1927

M&Ms

2521

Cam Caddie

1011

Indi

1411

Maltesers

600 Dove 512 Drobo

523 Famous Birthdays

Gushers Chill Lounge

814

Keywords Press

720

Harry Potter Alliance

409

Kicksubs

1309 421

Hasbro Community Wall

1711 413

LaCie Storage Live Raise

Instagram

1101

Mattel

401 FBE

708

IRL Digital Ltd

1114

Maya Toys

2408

Circa

721 Flipagram

612

Jeffree Star Cosmetics

2523

Merch Made

Despicable Me 3

701 Fullscreen

1232

JK Imaging Ltd

1334

Mindstream Studio

80 Gen.video

1015

JMP Creative

1401

Musical.ly

DFTBA

1901

Hasbro

Cinamaker

728

1332 FanHero

1109

2709 1319

Canon

2501 DJI

14

ENTRANCE HA

3D Media Digital Graffiti Wall

628 District Lines

1711

2519

60 & 1029

38

1411

1709

ENTRANCE HALL D

6400

1721

2516

1715 2619

2601

40 & 801

1527

1927


WN

401

EXPO HALL

NICKELODEON ARCADE 1333 1334

1332 1233

1234 1232

1029

1329

1124 1025

1319

1122 1023

1114 1015

1309

1301

GUSHERS CHILL LOUNGE

1201

1101

1110 1011 1108 1009

1001

ALL C

628

728

828 821

721

722 623

622 523

720 621

620

914

814

714

614

809

711 709

710 708

608

801

701

429

421

512 413

600

409

401

ENTRANCE HALL B INFO DESK

709 1527 623

Mythical Entertainment

1122 SanDisk

NBC

1721 Sennheiser

1329 50

Taco Bell TBD

New York Film Academy

821

Shopify

5000

Nickelodeon Arcade

710

Slyfox Threads Inc.

2629

NYX

2724 SmallHD

2009

Oasis Chill Lounge

6700 Snap Yourself

2609

Throwboy

Ozobot

2601 Snickers Ice Cream

1701

Titan Platform

622 9000

2518

The MacBath

714

Thirst Project

722

This Star Won't Go Out

Parents' Chill Lounge

2529 Snickers

2621

To Write Love on Her Arms

809

PocketLIVE

1110 Social Blade

2509

TUBA n

914

PopSockets

1025

Printful, Inc.

828

Sony Pictures Home Entertainment

1723

Prynt

620

RAPA

1108 Strawburry17

1234

UPTIME by Google

2625

Reallusion Inc.

1201 SweeTARTS

8000

VidCon HQ

2611

Ricoh Imaging

1023 Switcher Inc.

1124

Videomaker

1333

RODE Microphones

2718 Synema Studios

2001

Zing Toys

2619 StacyPlays 608

StarMaker

30

Tubular

429

Twentieth Century Fox

621

Uplift

39


40


41


42


43


NIGHTLIFE AT VIDCON After a long day of VidCon, what more could you possibly want than EVEN MORE VIDCON? Join like-minded fans for fan meetups, or check out the other super fun things we’ve got going on! And don’t forget the many concerts every night on the Awesomeness Festival Stage, the Night of Community on Thursday, the Night of Awesome on Saturday, Fullscreen Movie Nights, and the always spectacular Twix Prom finale!

T H U R S D AY, J U N E 2 2

7:00 PM - 8:00 PM Press Play Stage | SourceFed Meetup

Former hosts from the popular SourceFed reunite to discuss where they’ve been and what they’ve been up to since the end of the show -- and to meet up with fans!

Trending Stage | Extra Credits Fan Meetup

Whether you’re passionate about game design, world history, animation, or the best Dan of all the Dans, come meet and chat with fellow fans of Extra Credits! Among all these creative and like-minded folks, you might even find a collaborator for your game project, or an internet debate buddy you’ll call up every time there’s a new “Lies” episode. Our community manager (Belinda Zoller) will also be in attendance to say hi and collect feedback about the shows we make!

7:00 PM - 9:00 PM Lifestyle Stage | Dungeons & Dragons with PBS Digital Studios

Featuring: Mike Rugnetta (Dungeon Master), Dianna Cowern, Ahsante Bean, Stan Muller, Matt O’Dowd

You meet a group of travelers at the tavern in town, on the edge of the woods, in a land of great magic and adventure. The travelers are weary, having traveled from lands as distant as New York City. But they are no less prepared for glory and honor! They are also the host and producers for PBS Digital Studios! Come join us for a live game of Dungeons and Dragons with DM Mike Rugnetta.

8:30 PM - 10:00 PM Fresh Faces Stage | Cosplay Contest

Time to show off your cosplay skills in front of a panel of celebrity judges, in this year’s second annual VidCon Cosplay contest. Suit up! Featuring: Strawburry17, iHasCupquake

9:00 PM - 10:00 PM Press Play Stage | Dan & Phil Fan Meetup

Come meet up with other Dan & Phil fans for an hour of fun!

Trending Stage | Storytelling with The Road to Nerdfighteria

Calling all nerdfighters! Come meet up, make friends, swap nerdfighter origin stories, and, if you like, share your story with The Road to Nerdfighteria documentary crew.

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S AT U R D AY, J U N E 2 4

7:00 PM - 8:00 PM Press Play Stage | CTFxC Community Meetup

Come connect with fellow CTFxCers and get to know each other!

Fresh Faces Stage | The Gender Tag Meetup

The Gender Tag Project, now nearing 1,000 individual video contributions, is a strong foundation for thoughtful conversation about differing experiences of gender. Have you made a Gender Tag video? Watched one? Never heard of the project? Join people of all varieties whose experience with gender is salient for them. There will be activities, guided conversations, and opportunities to connect with those who have similar experiences, and those who don’t.

7:00 PM - 9:30 PM Lifestyle Stage | PBS Digital Nerd Night

Featuring: Mike Rugnetta, Joe Hanson, Vanessa Hill, Dianna Cowern, Sarah Urist Green, Kelsey Houston Edwards

Join PBS Digital Studios for a night of unabashed nerdiness. You’ll hear compelling, pun-filled presentations from some of your favorite EDU creators, about topics they can’t stop thinking about. Are galactic civilizations possible? Should you be able to design your DNA? Do plants think? After each presentation, we’ll take questions from the audience. We promise a night full of laughter and learning.

8:30 PM - 10:00 PM Fresh Faces Stage | Stand Up Comedy

Mike Falzone hosts the second annual VidCon Standup night. Be sure to warm up those belly laugh muscles before attending. Featuring: Mike Falzone, Laura Clery, Elliott Morgan, Aunty Donna, Candace Carrizales, Milana Vayntrub


© 2016 UNIVERSAL STUDIOS

EXCLUSIVE VIDCON SCREENING OF

DESPICABLE ME 3

Saturday, June 24 •Third Floor Ballroom • Check in at 6 pm at Convention Center Registration Hall

DESPICALBE ME 3 VID CON MAGAZINE- HALF PAGE MECH BLEED: 8.5”W X 5.625”H MECH TRIM: 8"W X 5.125"H MECH SAFETY: 7.5”W X 4.625"H

MATERIALS DUE BY: May 18

2F

3477-56 10:23AM 05/18/17 DM3_VIDConMag_4CFP_2F

SHIP: PDF/X-1A:2001

45


CREATOR TRACK T H U R S D AY

THURSDAY | 9:30 AM - 10:30 AM 204 | Are Creators Really Making Money on New Platforms?

Moderator: Colin Decker (COO - CrunchyRoll) Allison Stern (Co-Founder and CMO - Tubular Labs), Sammie Firth, Laura Clery, Brad Murphy (CEO - Seismic), Heather Wilder (Head of Creator Care - Patreon)

How do creators and publishers actually make money on non-YouTube platforms. Whether it’s Patreon, Snapchat, or Facebook, Facebook, there are a lot of ways to build audience, but how much can you actually make? And how? And if the monetization isn’t there, how does a creator even benefit from building their brand outside of YouTube?

207 | Workshop: From Script to Millions of Screens: How to Write and Market a Narrative Web Series That Goes Viral

Julie Kalceff (Writer/Director/Producer), Rosie Lourde (Actor/ Producer)

Presented by writer/director/producer Julie Kalceff and actor/producer Rosie Lourde, and using their international smash-hit series Starting From Now as a case study, this hour-long masterclass will explore how to create a successful web series. Topics will range from the writing process and how to plot for the web to finding and building an audience to common pitfalls, and ultimately, how to leverage your eventual success. Ideal for screen practitioners looking to make their mark with an online narrative series.

208 | I Actually Love My MCN!

Moderator: Julie Walsh (COO - Complexly) Davey Wavey, Mikey Murphy

Creators and MCNs are often at odds; creators feel like they don’t get the support they need or MCNs are unhappy with the content a creator uploads. But take it from these creators — it isn’t all bad! MCNs can be wonderful advocates, resources, and career-boosters for you, regardless of the type of content you create and where you are in your career.

209 | Mechanics of Family Vlogging

Moderator: Brian Alexander Bratayley, Judy Travis, Chris Ballinger (Ballinger Family), Team2Moms

THURSDAY | 11:00 AM - 12:00 PM 204 | Women in STEM

Moderator: Ceri Riley (Editor/Writer - SciShow) Sally Le Page, Dianna Cowern (Physics Girl), Caitlin Hofmeister (Senior Producer/Host - SciShow), Viviane Lalande (Scilabus)

Join some of the raddest women EDU creators as they illuminate many of the unique challenges they tackle in their daily work, both in the lab and in front of the camera. We’ll talk about engaging a female audience, combatting sexism in and out of the workplace, how to rise above the trolls in the comment section, and more.

207 | Workshop: Budgeting for the Ambitious Whitney Avalon, Jonathan Katz

An in-depth look at putting together a professional production, starting from raising money to pre-production planning to executing the shoot. We’ll discuss the challenges of working with other people’s money, scouting locations, managing a crew, and the many moving parts of producing ambitious work.

208 | Online Influencers, Influencing the World Moderator: Andrew Gunadie dodie, Jana Vlogs, Milana Vayntrub (Can’t Do Nothing)

Online celebrities have the power and reach to make real change and positively impact the people who watch them. Join some of the internet’s leading influencers who are using their channels for good.

209 | Controlling Your Career as a Female Creator Moderator: Michelle Villemaire (DIY Creator and Community Activist) Justine Ezarik (iJustine), Jackie Aina, Jenny Lorenzo

These women are busting open the door and through the glass ceiling of the boys’ club. Learn how all these women craft content, direct teams, manage social, and stay in the driver’s seat while they shake up this traditionally male-dominated ecosystem of tech and media.

210 | Transitioning Your Channel into a Full-Fledged Business

Moderator: Phil Ranta (COO - Studio71) Thomas Ridgewell, Mindy McKnight, Megan Batoon, Joe Penna, Benji Travis

Family channels are more popular than ever, amassing millions of views a week. Join some of the internet’s coolest families as they discuss how they manage their private vs. YouTube lives and how to create the perfect balance.

When do you know it’s time to take the giant leap into making your channel your full-time job? What steps do you need to take before making this decision? If you think you’re ready, take a moment to hear how these creators managed the obstacles, fears, and victories that went into making this a reality.

210 | EduTAINMENT

THURSDAY | 12:30 PM - 1:30 PM

Moderator: Blake de Pastino (Editor in Chief - SciShow/Crash Course) Dianna Cowern (Physics Girl), Michael Stevens (Vsauce), Sally Le Page, Henry Reich (MinutePhysics & MinuteEarth), Brady Haran, Kim Diaz (Creative Producer - Sesame Studios)

Remember when you stared at the clock for what seemed like an eternity in Mrs. Williams’ third period Biology class, praying that somehow you could move time and end the most boring lecture possible? If you do — and are convinced that learning CANNOT be entertaining — prepare to be proven wrong! Online video has changed how we learn; find out how from these top-notch EDU creators.

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204 | Building Teams: People Management 101 for Creators

Moderator: Caitlin Hofmeister (Senior Producer/Host - SciShow) Jack Conte (Pomplamoose, Patreon), Strawburry17

Your channel has grown beyond what you can handle — looks like you need to hire people! Our panelists are responsible for assembling and managing some of the web’s most dynamic teams, and we’re ready to pick their brains about how to craft, keep, and manage a crack team.


CREATOR TRACK

207 | Workshop: Video Production Shortcuts: How to Make Better Videos in Less Time

THURSDAY | 2:00 PM - 3:00 PM

If you make a lot of videos, then you’ve got a lot of filming and editing tasks to take care of again and again... and that takes a lot of time. This detailed session will teach you some tricks of the trade for automating or boosting the efficiency of both your filming and editing process. You’ll learn how to set up your filming space for maximum efficiency (even if you film in a bedroom), batch your tasks, and create templates that automate huge chunks of your editing. Even seasoned editors will learn something new in this time-shaving workshop.

Brendan Gahan (EVP - Epic Signal), Zach King

Thomas Frank

208 | Music and Online Fame

Moderator: Chester See Rob Scallon, Sarah Close, EpicLLOYD (Epic Rap Battles), Diamond White

Online video and social media has shaped the music industry in a monumental way - the job of who is popular has been put directly in the hands of fans. These musicians discuss how the internet has opened up unique opportunities for their careers.

209 | Learning and Growing Together with Clinton Jones

In this session, Clinton will go over the many challenges he’s faced on his 14-year journey into writing, directing and visual effects. He’ll talk about creating short films and writing your first feature film, collaborating with friends and clients, and how crucial listening, time management, and other hobbies are to your sanity and success. Whether you’re a long-time RocketJump admirer, a fan of Clinton’s short films, or a curious creative, get ready to learn and grow together.

210 | Your Rights as a Digital Creator, Presented by The Internet Creators Guild Moderator: Burnie Burns (Rooster Teeth) Joshua Lamel (Executive Director - Re:Create Coalition), Corynne McSherry (Legal Director - Electronic Frontier Foundation)

What is “fair” when it comes to fair use? This conversation between Re:Create Coalition, Electronic Frontier Foundation, and the Internet Creators Guild will show how U.S. copyright law affects all of us -- especially in terms of policies under discussion in Washington, D.C. and opportunities for creators to speak up or get involved. This panel discussion will help prepare you to face a copyright challenge or obstacle that interferes with your creative work.

THURSDAY | 1:00 PM - 2:00 PM YouTube Arena | VidCon Keynote: A Conversation with YouTube Featuring CEO Susan Wojcicki, top creators, and exciting updates for the YouTube community.

204 | Keeping It Real

Influencers are paid to sell products, but influencer marketing doesn’t work if they act like shills. How do you establish creative content that feels authentic?

207 | Workshop: YouTube Support: Trending Issues and How to Solve Them YouTube

Have an issue with your channel and trying to contact YouTube for help? Join this session to learn directly from YouTube’s Creator Support team about how to get in touch and hear from a panel of experts about the top issues affecting creators as well as how to solve them.

208 | Informing People in a Post-Truth World

Moderator: Sarah Ullman (One Vote At A Time) Ana Kasparian (The Young Turks), Lauren Duca (Teen Vogue), Jeff Jarvis (Director, Tow-Knight Center for Entrepreneurial Journalism - CUNY Graduate School of Journalism)

Fake news, rumors, and conspiracy theories have gained currency alongside - or sometimes, in place of - legitimate journalism. What role does online video and digital media play in creating and combating fake news, and what are effective methods for making sure it’s not the only thing we see and hear?

209 | Workshop: Branding Your Brand’s Brand Charli Marie

Learn why branding your channel is so crucial to establishing an audience and making sure they come back for more. This workshop will focus on the basics of creating, executing, and managing your brand to help your channel stand out and give the right first impression.

210 | Mourning Vine

Moderator: Ali Barash (Digital Talent Agent - UTA) Thomas Sanders, The Gabbie Show, Manon Mathews, Ross Smith, David Dobrik

How did one of the internet’s most influential apps, responsible for sparking the fire under some of the most popular personalities in the world, fail? Where did the brilliant minds behind those Vine channels go? Let’s pour one out for our fallen homie. RIP Vine.

THURSDAY | 3:30 PM - 4:30 PM 204 | EDUtubing! The Why and How of Creating Educational Videos on YouTube

Moderator: Malik Ducard (Global Head of Family & Learning, YouTube) StacyPlays, Jacob Salamon (WISECRACK), Charlie McDonnell, Presley Alexander (ActOutGames/BiteSizedEDU), BrainCraft

Learn how creators have found success and personal fulfillment by making videos that do good for the world. Join Malik Ducard, Global Head of Family and Learning at YouTube, for a discussion with a diverse mix of creators who have experience creating enriching, educational content on YouTube. Hear from these creators directly about their start, how and why they decided to create enriching videos, and any advice they would give to those creators who are interested in doing the same.

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CREATOR TRACK

207 | How to Make Billions of Cash Money Dollars with Sketch Comedy on the YouTube

210 | Storytime: How This Clickbait Panel Changed My Life

Presented by Australian comedy troupe Aunty Donna who do not have billions in cash money and won’t teach you these things because it’s impossible. Rather, this hour will focus on Aunty Donna’s journey from an unknown live act, to a YouTube and TV creating, podcast recording, international touring collective that have thousands of fans all over the world. There will also be a PowerPoint Presentation.

Fact: Clickbaiting increases views by the thousands - maybe even millions - but is this a fair-game tactic or does it cross the line of trust with your audience? Join our panelists as they debate whether clickbaiting is acceptable, wrong, or harmless but tacky. What happens next will shock you!

Aunty Donna

208 | Let’s Talk About Mental Health

Moderator: Kati Morton Connor Manning, Jessica McCabe (How to ADHD), Annie Segarra (Annie Elainey)

Your mental health is important! Join us in an honest conversation about what it’s like to share personal mental health information online and how many have found the courage to do so. We will also talk about getting professional help and how support from online communities has lessened the stigma in doing so. Remember, you’re not alone!

209 | Making a Snapsterpiece: How to Utilize Snapchat Tools to Create Art Sarah Peretz, Taylor Nikolai

Top Snapchatters Taylor Nikolai and Sarah Peretz dive into how to take your Snapchat game to the next level. Utilizing Snapchat tools, we’ll be demonstrating how anyone can create amazing things on the app. See first-hand how Snapchat art is made, in real-time, as we show you how to make a “Snapsterpiece.”

210 | How to Engage with Your Community

Moderator: Heather Wilder (Head of Creator Care - Patreon) Olga Kay, Trevor Moran, Ash Hardell, SuperSamStuff, Julia Nunes

Engaging and keeping up with your community can be a full-time job. Learn from our panel of experts how they manage to find time and interact meaningfully with their communities. They’ll talk about how to moderate comments effectively and give all-around pointers on improving communication with your fans.

THURSDAY | 5:00 PM - 6:00 PM 204 | From Online to Offline: How to Engage with Your Audiences Beyond the Screen DanTDM, Tom Greenwood Mears (Head of Events - Endemol Shine UK)

Join DanTDM and Tom Greenwood Mears, Head of Events at Endemol Shine UK, as they look at an incredible year: a global tour, New York Times bestselling book, and a hugely successful YouTube Red series. How has Dan managed to get his fans to engage with him in the real world, and how can other influencers and brands do this too?

209 | VR/AR: in Everyday Creating Brandon Laatsch (Stress Level Zero)

Join Brandon as he presents the latest in VR development and discusses how this technology is changing the way we experience online video and games.

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Moderator: Sarah Ullman (One Vote At A Time) Timothy DeLaGhetto, Kingsley

F R I D AY FRIDAY | 9:30 AM - 10:30 AM 204 | Twitch Fireside with Marcus “djWHEAT” Graham

Moderator: Jeremy Rosen (VP of Programming - Frederator Networks) Marcus “djWHEAT” Graham (Director of Twitch Studios​Twitch)

Marcus “djWHEAT, “ Twitch’s Director of Twitch Studios, will ​​ discuss the evolution of Twitch from a gaming destination to ​ broad platform, how the community has helped shape the brand through their creativity, and suggestions to make it the premier destination for social video.

208 | Alternate Careers in Online Video

Moderator: Nick Jenkins (Senior Producer - Crash Course) Stephanie Patrick (Co-Owner - Theorist Inc.), Blake de Pastino (Editor in Chief - SciShow/Crash Course), Ahsante Bean, Curly Velasquez (Pero Like - BuzzFeed)

The world of online video has produced more jobs than you might expect, which is great news for anyone who loves this ecosystem but doesn’t want to be in front of a camera. Join this discussion as writers, editors, and business managers chat about their alternate paths in online media.

209 | The Art of Cooking Online

Moderator: Rich Lacy (VP - Digital Brand Creative) SORTEDfood, Donal Skehan, Josh Elkin, Find out what makes

these food channels so popular and how they keep their channels fresh and delicious.

210 | My YouTube Life vs. My Real Life

Moderator: Aaron E. Carroll (Healthcare Triage) Meg DeAngelis, Boogie2988, Jim Chapman

YouTubers put their lives online, and sometimes the scale tips too far. What effects does sharing their worlds with the world actually have on their personal lives? How do they bounce back and keep the balance when things go sideways?


CREATOR TRACK

FRIDAY | 11:00 AM - 12:00 PM

FRIDAY | 12:30 PM - 1:30 PM

204 | The Creator Movement in the Context of Media & Communications, Presented by The Internet Creators Guild

207 | Workshop: How to Light

David Craig (USC Annenberg School for Communication and Journalism), Akilah Hughes

Professional online creators are a growing economic and creative force, but they’re still frequently misunderstood by the press, the general public, and even academia. David Craig, a leading professor of media at USC, and Akilah Hughes, an advisory board member of the Internet Creators Guild, will contextualize this rapidly evolving and hyper unique industry in the greater ecosystem of the entertainment industry. Attendees will also learn how to position and pitch themselves to people unfamiliar with their industry by pointing out the unique ways they communicate, entertain, and engage audiences.

207 | Workshop: How to Contract Jonathan Katz

Familiarize yourself with the common contracts that creators encounter as they grow their businesses. Learn the key terms and phrases that appear regularly in agreements, and what they mean to your career as a creator. Learn how the “Standard” for the industry has changed rapidly over the last 10 years, and how that varies from vertical to vertical.

208 | Contacting, Connecting, and Collaborating with Brands and Sponsorships Moderator: Adam Hendle (General Manager - FameBit) Loey Lane, BriaAndChrissy, Mikey Murphy

How do successful social media stars approach working with brands? This panel will tackle the topics that matter most: at what size should you start looking for sponsorships, how to choose brands to work with, how to pitch your channel, how to create authentic content that is welcomed by fans, and more.

209 | YouTube in the Classroom

Moderator: Angela Lin (Head of Family & Learning Partnerships - YouTube) Caitlin Hofmeister (Senior Producer/Host - SciShow), Henry Reich (MinutePhysics & MinuteEarth), Destin Sandlin (Smarter Every Day), Viviane Lalande (Scilabus), Teresa Mobley

Teachers have a candid discussion with top EDU creators on how and why they are choosing to integrate YouTube EDU content into their curriculum.

210 | The Business of Beauty Offline

Moderator: Arleta Fowler (Digital Talent and Packaging Agent - CAA) Diana Saldana, Aspyn Ovard, Kandee Johnson

Business-minded creators share how they’ve grown their online business offline. These leading ladies have started their own companies, inked book deals, contracted with major global brands and so much more. If you’re seeking to learn how to grown your personal brand and learn more about business, join us, and come with questions!

Mark Olsen (Editor, Director, Motion Graphics Artist Complexly), Stan Muller (Senior Producer - Crash Course)

Want to step up your lighting game? We’ve got some pointers for ways to maximize your image using simple lighting setups in the studio and out in the field. We’ll go through the lighting setup we use on shows such as Crash Course, Mental Floss, and The Art Assignment, talk about ways to maximize your lighting budget, and what to do when you don’t have anything but natural light.

208 | Art and Online Video

Moderator: Sarah Urist Green (The Art Assignment) Didda, Beth Radloff (SNARLED), John Le, Jamie Wells (Visual Jamie)

It’s no surprise that artists have found exciting new ways of utilizing online platforms like YouTube and Twitch to make, distribute, and promote art. Artists from different platforms discuss creative ways of how they’ve used online video to express themselves.

209 | Visual Effects: Making Your Video Look Like a Million Bucks Without a Million Bucks

Moderator: Bayan Joonam (Head of Digital Production - SoulPancake) Clinton Jones, Sam Gorski (Corridor Digital), Niko Pueringer (Corridor Digital), Brandon Laatsch (Stress Level Zero), Freddie Wong

Has technology and software made it so you can get the same product as a multi-million dollar blockbuster? Or is it still you get what you pay for?

210 | Optimizing Content for Facebook

Moderator: Lauren Schnipper (Talent Partnerships - Facebook) Ross Smith, Tonio Skits, Laura Clery

How do you build audiences and drive views on Facebook? Join three creators who spend the majority of their time on the Facebook platform while they discuss their reasons for focusing on Facebook and divulge some tips, tricks, and secrets for driving views and engagement.

FRIDAY | 2:00 PM - 3:00 PM 204 | BuzzFeed: Digital AF

Matthew Henick (Head of Development - BuzzFeed Motion Pictures)

Learn how BuzzFeed is building a global media company that connects more people on more platforms around the world with great journalism, compelling entertainment, and powerful storytelling.

207 | Workshop: Turning YouTube into a Career, Presented by The Internet Creators Guild Tim Schmoyer, Derral Eves (CEO - Creatus)

The Internet Creators Guild and leading creator educators Tim Schmoyer and Derral Eves will break down the main challenges and milestones creators encounter in turning YouTube into a career. Attendees will have the opportunity to choose the topics they want to discuss and break into small groups to share expertise, ask questions, and identify how creators can support one another. Potential topics include: time management, creative and audience development, diversifying income, and meaningful collaborations.

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CREATOR TRACK 208 | #nofilter

Moderator: Amy Tangerine Cailin O’Neil (Travel Yourself), Louis Cole (Fun For Louis), Exploring with Josh, Dotan Negrin (Piano Around the World)

These panelists have traveled the world. How do they document and celebrate the spaces and cultures they encounter without appropriating them to fit their narrative? Activate your truth-telling mechanism!

209 | Beauty and the Brand

Moderator: Christina Wolfgram (Video Producer - HelloGiggles) Sandi Crystal Ball (Cutepolish), Diana Saldana, Shaaanxo, Tati

We’ve seen our favorite creators ink deals with major beauty brands, start their own successful brands, and so much more. Join these savvy creators as they discuss how they have turned their passion for beauty into a business.

210 | Defying Platform Limits

Moderator: Kelsey Darragh MyLifeAsEva, Zach King, Manon Mathews

Garnering a following on one platform is one thing; success on multiple platforms catapults creators to another level that few creators achieve. These creators will tell you how they did it and what their careers look like now that they’re on the other side of that jump.

210 | Creators for Change: Fighting for a Cause

John Green, Franchesca Ramsey, SuperSamStuff, Humza Arshad

YouTube’s Creator for Change Ambassadors, will host a panel for an open discussion on how creators can tackle social issues and promote awareness, tolerance, and empathy on their channels.

FRIDAY | 5:00 PM - 6:00 PM 204 | This Is My Team with Joey Graceffa

Moderator: Natalie Novak Joey Graceffa, Petar Mandich (Chief Talent Officer - Addition), Tess Finkle (CEO - Metro Public Relations), Danny Miller (Attorney - HWHM+F)

It takes a village to raise a YouTuber. Hear from Joey Graceffa’s manager, agent, publicist, and attorney about how they got on the team, what they do, and how they built their professional relationship.

207 | Workshop: What Every Successful Creator Needs to Know about Copyright Keith Kupferschmid (CEO - Copyright Alliance)

204 | Hank Green & Phil DeFranco Fireside Chat

As a creator, you want to make cutting-edge videos and attract a large fan base. But do you know how copyright can help you do that? Do you know the easy steps you can take to avoid accidentally infringing someone else’s work? Do you ever wonder if your use of music or a photo is fair use? Do you know how to avoid and deal with DMCA takedowns? Join our panelists as they discuss the in’s and out’s of copyright!

207 | Workshop: How to YouTube 101

208 | From Statistics to Subscribers: How to Understand and Use Analytics

FRIDAY | 3:30 PM - 4:30 PM Two of the most successful internet pioneers chat about the past, present, and future of online video.

Nick Jenkins (Senior Producer - Crash Course), Nicole Sweeney (Associate Producer - Crash Course)

Hosted by Nick Jenkins and Nicole Sweeney of Crash Course, How to YouTube 101 is an introductory workshop into understanding the range of technology, costs, community building, and the expectations in starting a YouTube channel. They’ll be talking about cameras, lights, editing software, microphones, and performance through the lens of their own personal experiences.

208 | Competing with Goliath

Anthony Fantano, the internet’s busiest music nerd, has made a career of reviewing albums on his highly influential The Needle Drop YouTube channel. With just a camera and a tiny green screen, The Needle Drop has gone head-to-head with Rolling Stone, Pitchfork, Spin, and just about every tastemaker out there to review the latest music. Join Anthony as he discusses how he has taken on Goliath and is winning.

209 | Internet Activism with the Ad Council

Moderator: Ellyn Fisher (SVP, Marketing and Communications - The Ad Council) Markiplier, Nabela Noor, Akilah Hughes, Milana Vayntrub (Can’t Do Nothing)

How can digital content creators with very dedicated communities use their influence to change the world? The Ad Council, the largest producer of public service campaigns in the U.S. — behind Smokey Bear, Love Has No Labels, and A Mind is a Terrible Thing to Waste — sits down with do-gooder creators to discuss the issues they’re passionate about and how they’ve leveraged their digital celebrity to create real impact around causes that matter.

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Matthew & Stephanie Patrick (Theorist Inc.)

Join two of YouTube’s top experts in experimental design and data-based decisions, Matthew and Stephanie Patrick of the Game Theorist and Film Theorist YouTube channels, as they narrow YouTube Analytics down to the metrics that truly matter. Learn how they use data to optimize programming, clicks, and conversions for their own channels, as well as well as their hundreds of consulting clients. Whether you’re an analytics pro or a math-makes-me-nauseated kind of person, this panel will redefine your relationship with the Analytics tab!

209 | Search & Discovery on YouTube: Tips For Success YouTube

Understand how your videos get found on YouTube, and learn ways to improve their discovery. In this session, a YouTube content strategist and product specialist will give an overview of the Search and Discovery system, and cover six areas in which videos are being found.

210 | Don’t Make Bad TV - Make Great Digital Content

Moderator: Ned Fulmer (The Try Guys - BuzzFeed) Chris Ballinger (Ballinger Family), Freddie Ransome (BuzzFeed Ladylike), Charlie McDonnell

Some of online video’s top creators discuss how they are maximizing the lessons they’ve learned from both traditional and digital media and how they are borrowing styles from each to make groundbreaking content on both platforms.


S AT U R D AY SATURDAY | 9:30 AM - 10:30 AM 204 | News, Politics, and Online Video

Moderator: Cenk Uygur (The Young Turks) Lauren Duca (Teen Vogue), Matt Danzico (NBC Digital), Arun Chaudhary (Former Digital Creative Director - Bernie 2016)

We know that social media has changed the way people receive and share news. But how exactly has the internet impacted the life cycle and content of news stories? When everyone has direct access to an overwhelming stream of information 24/7, how can news outlets stand apart from the deluge while remaining true to their standards? Where will the future of news take us? And what is online video’s role in all of this?

207 | Workshop: Captions @ YouTube

Ken Harrenstein (Captions Software Engineer - YouTube), Liat Kaver (Captions Product Manager - YouTube)

In this session, we will introduce creators to the captioning world, raise awareness of its importance, and explain how YouTube tools can be used to build content that is accessible to multiple audiences.

208 | How to Get the Most Out of Snapchat Shonduras

Join Shonduras as he discusses how to use Snapchat in order to get the most out of the platform, to create innovative content, and to engage with your audience.

SATURDAY | 10:00 AM - 1:00 PM Exclusive In-Depth Industry Workshops

Located on the 3rd floor. Check page 68 for more details.

SATURDAY | 11:00 AM - 12:00 PM 204 | Gaming New Media: Key Lessons from Rooster Teeth Burnie Burns (Rooster Teeth)

Burnie Burns helped Rooster Teeth grow from a one-hit show to a global media empire, but it didn’t happen overnight. In this panel, Burns opens up about the lessons he learned over 14 years of building a successful online entertainment business, from five guys in a spare bedroom to nearly 300 employees in Austin, Texas today.

207 | Workshop: A Crash Course in Set Design

Mel Judson (Director of Development & Programming, Audience Engagement - FBE)

How do you give a show high production value with a not so high budget? Using case studies from some of the biggest shows online, this workshop teaches you how to communicate your brand on screen and build a visually immersive world for your audience. Learn simple, DIY ways to achieve different moods for different shows by using color, texture, props, lighting and set decorating. Whether you make vlogs at home in your bedroom or produce sketch comedy for a studio, this demo will show you some simple and universal tips to ensure your set looks the part.

CREATOR TRACK

208 | No Budget? No Problem

Moderator: Miriam Nielsen (zentouro) Didda, KickThePj, Andre Meadows (Black Nerd Comedy)

Listen to creators discuss how they keep their channels creative and engaging with little to no budget for production.

209 | How to Actually Make Money as an Online Musician Peter Hollens

Learn how Peter Hollens became one of YouTube’s most successful musicians without a manager, agent, label, and, most importantly, without touring. Peter will give you all his tips and tricks to his path to success and prove that you can make a living as a musician from anywhere in the world.

210 | Sponsorships and Monetization: Creators as Writers, Producers, and Distributors of Branded Content Agnes Kozera (Co-Founder - Famebit)

You don’t need millions of subscribers to monetize your filmmaking expertise and influence. In this talk, creators will gain valuable insights into all the different ways they can work with brands. The session will cover everything from sponsorship types and pricing to industry best practices for getting hired and becoming a branded content expert.

SATURDAY | 12:30 PM - 1:30 PM 204 | Tonio Skits: A Celebration of Culture

Larry Shapiro (CEO - Ensemble Digital Studios), Tonio Skits

Tonio Skits is not your typical social media star. He began his rise by posting a breakup video that went viral. In a short span of time, Tonio’s audience grew to millions of followers. A key to Tonio’s success has been his ability to embrace his culture and background by incorporating them into his videos. From “Call a Dominican” to “Bilingual Life,” Tonio’s videos have been a celebration of culture and diversity.

207 | Workshop: Video Topics and Techniques: From Research to Upload Rafi Fine, Vince Ieraci (Producer - FBE), Nick Bergthold (Head of Post - FBE)

Come hang out with FBE as we break down how researching topics, finding trends, and integrating topicality into your content all the way through post to uploading can help you create entertaining videos for your audience and grow your channel. Using lessons learned while creating the REACT series and other shows, FBE staff will arm you with materials and techniques learned from making years of daily and weekly videos, plus ways to think about your own shows, target audience, and production process.

208 | How Livestreaming Has Changed the Game

Moderator: Chris Landa (Sr. Director of Partnerships - YouNow) Cenk Uygur (The Young Turks), Matthew Patrick, KittyPlays, Sammie Firth, Emma McGann

New and established live streaming platforms are giving creators a new revenue stream while enabling them to form a greater connection to their audience. These panelists will discuss how they utilize this turn to livestreaming to establish and grow their brand.

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CREATOR TRACK 209 | Responsibility to Your Audience?

Moderator: Sarah North (Head of TV + Long-Form SoulPancake) Dr. Lindsey Doe (Sexplanations), Jenny Lorenzo, Rosianna Halse Rojas, Zach Anner

Listen to creators discuss how much responsibility to their audiences they think they have. From off-hand jokes to fabrications and inaccuracies, to what extent do these influencers hold themselves accountable?

210 | Animation Collective

Moderator: Jaiden Animations Domics, itsAlexClark, TonyVToons, Theodd1sout

YouTube storytelling animators Domics, TheOdd1sOut, JaidenAnimations, TonyVToons, and itsAlexClark come together to talk about what it’s like to create animated content on YouTube. Learn about the pros, cons, ups, and downs to animation, and why it’s so different from any other community on YouTube. If you’re curious about the behind-the-scenes of your favorite animation channels, be sure to stop by!

209 | The Facts and the Curious: How Edu Creators Get Things Right Moderator: Joe Hanson Jacob Salamon (WISECRACK), Kate Yoshida (Director/Producer - MinuteEarth), Sally Le Page, Blake de Pastino (Editor in Chief SciShow/Crash Course), BrainCraft

In this world full of fake news and alternative facts, getting things right is more important than ever on YouTube. A panel of top EDU creators will discuss how they craft entertaining stories from plain old facts, while never cutting corners on accuracy. Of course, no one’s perfect, so we’ll also talk about what to do when you DO make a mistake. Finally we’ll ask if the strategies EDU creators use for getting things right can be applied to other topics, like… the news.

210 | The Creative Process with Rhett & Link Moderator: Stevie Wynne Levine (Senior Vice President, Production & Development - Mythical Entertainment) Rhett & Link

SATURDAY | 2:00 PM - 3:00 PM

Rhett & Link dive into their day-to-day production of Good Mythical Morning and bigger projects like Buddy System. They will then answer questions regarding their creative process and how they approach all their amazing projects.

204 | Brands Tell Creators How to Work with Us

SATURDAY | 3:00 PM - 4:30 PM

Moderator: Julie Walsh (COO - Complexly) Thomas De Napoli (Sr. Director, Content & Platform Strategy - Viacom), Victor Lee (Senior Vice President Digital Marketing Hasbro), Ricky Ray Butler (Global CCO - Branded Entertainment Network), Michael Perry (Director of Strategic Partnerships - DJI)

This is a complementary panel to the Industry Track “Creators Tell Brands How to Work with Us,” featuring execs from ad agencies and brands. They will discuss their expectations, how they work, and the best ways to successfully partner to ensure success on both sides.

207 | Workshop: The Making of a SciShow Video Michael Aranda (Host), Caitlin Hofmeister (Senior Producer/ Host), Alyssa Lerner (Senior Script Editor), Stefan Chin (Producer), Sam Schultz (Producer), Ceri Riley (Editor/ Writer), Sarah Meismer (Video Maker), Hiroka Matsushima (Video Maker)

The SciShow team is a small group of people who create 15 videos per week about everything science! Join us for a fun, whirlwind tour of how to make a SciShow video from conception through production and into post-production. We’ll break up into groups and focus on three main areas of creating SciShow: (1) idea generation and the importance of research and writing, (2) equipment and workflow for production, and (3) post production graphics, animation, and sound. You’ll chat with SciShow writers, video makers, hosts, and producers about how we make SciShow and how you can make your own videos!

208 | Drawing the Line: How Much Is Too Much?

Moderator: Kelsey Darragh The Gabbie Show, Gaby Dunn (Just Between Us), Allison Raskin (Just Between Us), Chris Ballinger (Ballinger Family), Sammie Firth

What obligations do you owe your fans, and where do you draw the line with how much of your life you are willing to share with them? Listen to our panelists discuss the different boundaries they’ve set for their channels, and what is on and off limits.

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Creator Keynote 3rd Floor Ballroom

Hosted by: Akilah Hughes Featuring: Boogie2988, Franchesca Ramsey, Nabela Noor, Josh Sundquist, Shonduras, Ana Kasparian (The Young Turks), F0XY, Kati Morton, Hank Green, and Michael Stevens (Vsauce), with performances by Madilyn Bailey, Dotan Negrin (Piano Around the World), Leroy Sanchez

It’s 2017, and within the past year, online video has experienced massive changes that few have foreseen. Major platforms like Vine have expired, live-streaming has exploded in popularity, Snapchat’s meteoric rise is unprecedented, and apps like musical.ly and YouNow are becoming the signature platforms of a new generation of online video creators. These creators and influencers have all navigated this ever-changing landscape and have learned to be successful, maintain their mental health, and remain fresh and innovative despite all the moving pieces that surround them. They’re here to share their journey, offer their opinions on what’s to come, and give insight into their unique creative processes.

SATURDAY | 3:30 PM - 4:30 PM 204 | What to Expect When Going Through a Brand Deal Cameron Partridge (Director, Digital Business Development Branded Entertainment Network), Rachel Hofstetter (CMO - Chatbooks), Jared Mecham

It is always exciting when a brand reaches out to you to work with them. But how do you navigate the process of making it all work? This session brings together Cameron Partridge from Branded Entertainment Network (BEN), Rachel Hofstetter, the CMO of Chatbooks, and Jared Mecham from the YouTube channel Ellie and Jared to lead a discussion on the steps and what to expect when going through a brand deal.


207 | Workshop: Hero, Hub, Help: Content Strategy for Brands Brendan Gahan (EVP - Epic Signal)

“Let’s make a viral video!” is not a strategy. Cultivating a community for ongoing conversation is the real key to the success of brands online. YouTube has developed and evangelized the Hero, Hub, Help content strategy for their own platform, but the framework can (and should) be adopted across Facebook, Twitter, Instagram, and beyond. In this talk Brendan Gahan will show how brands like Nike and GoPro use Hero, Hub, Help to grow their own social media footprint and explain the strategy’s underlying principles, so that others can apply it effectively across platforms.

208 | Multilingualism Channels on YouTube

Moderator: Jazmin Ontiveros (Director of Video - mitú) Jana Vlogs, Luzu, Mariale Marrero

Multilingual creators discuss the benefits and the complications of running channels with more than one language.

209 | Should I Be Livestreaming?

Moderator: Joshua Cohen (Founder, Tubefilter) Matthew Patrick, Jonna Mae (MissesMae), Ross Smith, Emma McGann

Livestreaming platforms have become extremely popular over the last couple of years, and more and more online video creators are utilizing live streaming as a tool to reach their audiences in new, exciting ways. This panel of creators will discuss if livestreaming is a requirement for today’s online video creators.

210 | Repurposing Content to Other Platforms Moderator: Eugene Lee Yang (The Try Guys - BuzzFeed) Zach King, Thomas Sanders, The Gabbie Show

What does it take to create content that is easily translated to different platforms? Join creators who are successfully doing so as they discuss the process of taking their digital properties to various platforms in order to get maximum views.

CREATOR TRACK

210 | Scripted Content and How to Do It

Moderator: Joe Penna Bertie Gilbert, Charlie McDonnell, Ashly Perez (BuzzFeed Violet), Quinta B (BuzzFeed Violet), Daneboe

The quality of scripted content on YouTube has significantly progressed from the early days of the site and has become on par with anything you’ll see in Hollywood. Creators who are making some of the highest quality YouTube content discuss their writing and production processes, and what really makes them stand out.

Room 204 | NEW THIS YEAR This year, room 204 will merge the interests of both the Industry and Creator Tracks to encourage conversation between industry experts and up-and-coming creators. The room will feature Fireside Chats with Burnie Burns, Hank Green, Philip DeFranco, DanTDM, and Marcus “djWHEAT” Graham from Twitch; panels that cover brand deals, team building, and monetization; and more. Be sure to check out these special sessions!

SATURDAY | 5:00 PM - 6:00 PM 208 | Let’s Talk About Sex

Moderator: Matthew Gaydos (Producer - Complexly) Dr. Lindsey Doe (Sexplanations), Hannah Witton, Shan Boody

Talking about sex is exponentially easier with the internet, but there are still restrictions. Learn how these three sexologists navigate accessibility and discrimination on the web, what they love about their work, and where they’re going next. The discussion is open to audience questions and guarantees adult humor.

209 | The Five Star Panel

Moderator: Christine Riccio (PolandbananasBooks) Anthony Fantano, Andre Meadows (Black Nerd Comedy), Lamarr Wilson, Daym Drops, Ariel Bissett

The internet is full of opinions, but these creators have made channels where their opinions have weight behind them. Whether it’s music, food, or pop culture, these panelists have become trusted tastemakers of the internet.

Creator Track Party Popping off on the 2nd floor of the Anaheim Convention Center from 6:00 PM - 8:00 PM on Saturday, June 24. This reception is for all Creator and Industry Track pass holders. Network, relax and chat with new or old VidCon friends. Appetizers are provided, and a cash bar will be available to attendees over 21. 53


CREATOR TRACK

CREATOR CHATS Creator Track attendees have been pre-selected via lottery to sit around a table for an hour with a Featured Creator and a dozen or so other attendees. Attendees will get the chance to talk to and absorb wisdom from Featured Creators about topics such as video production, social media management, and more. Sessions are one hour long, and all Creator Track attendees who received a spot at a Creator Chat have been notified via email. If you are one of those people, here is the Creator Chat schedule:

THURSDAY ROOM 205A

ROOM 205B

9:30 AM -

10:30 AM

Connor Manning

Andrew Huang

11:00 AM -

12:00 PM

Amy Tangerine

The Fine Bros

12:30 PM -

1:30 PM

Akilah Hughes

Derek (Veritasium)

2:00 PM -

3:00 PM

Wheezy Waiter

Peter Hollens

3:30 PM -

4:30 PM

The Gregory Brothers

Sally Le Page

5:00 PM -

6:00 PM

Kevin Lieber (Vsauce2)

Whitney Avalon

FRIDAY 9:30 AM -

10:30 AM

Andre Meadows (Black Nerd Comedy)

Hannah Witton

11:00 AM -

12:00 PM

Kati Morton

Devinsupertramp

12:30 PM -

1:30 PM

Josh Elkin

Joe Penna

2:00 PM -

3:00 PM

Joe Bereta

Olan Rogers

3:30 PM -

4:30 PM

Lauren Riihimaki (LaurDIY)

Mitchell Davis

5:00 PM -

6:00 PM

SORTEDfood

9:30 AM -

10:30 AM

Jack Conte (Pomplamoose, Patreon)

Jaiden Animations

11:00 AM -

12:00 PM

Kat Blaque

Nicola Foti (soundlyawake)

12:30 PM -

1:30 PM

Sarah Urist Green (The Art Assignment)

The Slow Mo Guys

2:00 PM -

3:00 PM

Michael Stevens (Vsauce)

Destin Sandlin (Smarter Every Day)

3:30 PM -

4:30 PM

Snarled

Jake Roper (Vsauce3)

5:00 PM -

6:00 PM

Cenk Uygur

Alli Speed

SATURDAY

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CREATOR TRACK NEW FORM DIGITAL CREATOR TRACK LOUNGE

FAMEBIT CREATOR TRACK LOUNGE

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FameBit Creator Track Lounge

The FameBit Creator Track Lounge is an amazing place to relax, network and have fun with fellow creators. The FameBit Creator Track Lounge will host a DJ, arcade, free swag, VidCon Quest ribbons, and more. Whether you are looking to charge your phone or meet new creator friends, you should stop by and say hi. Lounge hours are 8:00 AM - 6:00 PM in Room 202.

New Form Digital Creator Track Lounge

New Form is looking for one creator at VidCon with an amazing idea for a series. Anyone with a Creator Track badge can come to the lounge on the 2nd floor to pitch their idea, recharge their phones and refuel. Made exclusively for creators to chill out and get inspired by new ways to share stories! Lounge hours are 8:00 AM - 6:00 PM in Room 203.

CREATOR TRACK NETWORKING ROOM For the first time ever, VidCon is providing a dedicated space to allow Creator Track attendees to get to know each other and network. Visit these themed, attendee-led networking sessions to swap tips with fellow creators, share strategies, collaborate, and more. All networking sessions will be held in Room 206. Stop by. Meet your peers. Learn things! A big thanks goes out to all attendees who are leading these sessions.

THURDAY 9:30 AM - 10:30 AM 11:00 AM - 12:00 PM Super Speed Networking 12:30 PM - 1:30 PM FemTube

FRIDAY

SATURDAY

Kids Content Creators

Fandom Creators

Minecrafters

EDUtubers

Family Vloggers

Booktube

2:00 PM - 3:00 PM Science EDU

Creators in Filmmaking

3:30 PM - 4:30 PM LGBTQIA+

Travel Vloggers

5:00 PM - 6:00 PM Sketch Comedy

Creators & Activism

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RECHARGE Creativity requires time, energy, and inspiration. Visit us at our VIP CAFÉ to relax, refuel, and recharge.

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INDUSTRY TRACK T H U R S D AY

THURSDAY | 9:00 AM - 10:00 AM Emerging Business Models: The Changing Face of the MCN Industry Keynote Stage Moderator: Ashkan Karbasfrooshan (CEO - WatchMojo) Beau Bryant (GM Talent - Fullscreen) Dan Weinstein (President & Co-Founder - Studio71) Michael Wayne (Founder and CEO - Kin Community) Stephanie Horbaczewski (CEO - StyleHaul)

This session features 1:1 interviews with 4 of the most well-known multi-channel networks, as we explore how their business models have changed to address marketplace changes, the explosion of new platforms, life after acquisition, and more. After the set of 1:1 interviews, we will bring all the execs up for a roundtable discussion on what the future looks like.

THURSDAY | 9:00 AM - 9:45 AM The Late Late Show with James Corden: Internet Success, TV Reach Ballroom E Adam Abramson (Director of Digital Content) Rob Crabbe (Executive Producer)

James Corden’s post-midnight talk show on CBS is more than just a TV sensation. The producers carefully crafted much of the show so it would translate to internet success as well as appeal to a broadcast audience — to the tune of 1 billion YouTube views, Emmy awards, and spin off series. How did they do it? This session brings together the key team to share their recipe for creating these segments that work so well across both media. In addition, they will explore their creative process, how they learn from what doesn’t work, and how you can apply their lessons to creating your own watercooler moments.

THURSDAY | 9:00 AM - 9:45 AM 7 Fundamentals to Maximize Selling with Video Room 304AB Jeremy Vest (Founder and CEO - VidPow)

Infomercials are alive and reborn as emotionally charged short form online videos that convert at very high rates. In this session Jeremy will break down the science behind selling with video. You will learn the 7 most important concepts and how to apply them to your projects, all designed to turn viewers into customers.

THURSDAY | 9:00 AM - 9:45 AM Understanding the Influence Between Brand and Content Creators Room 304CD Michael Burke (Head of Partnerships - Curiosity.com)

When brands engage creators with an interest in doing an “Influencer Program, ” there are ways to make that process seamless and simple. But that’s easier said than done. Often, expectations are misaligned, budgets are random, and execution is clunky. In this workshop, we will explore the best practices of an Influencer Program. The experts at Curiosity and their guest creators and brands will dig into the 5 core components (Authenticity, Audience, Content, Quality, and Measurement), highlight successful (and unsuccessful) influencer programs, and provide a template for launching an influencer program from start to finish. Note: This hands-on seminar is designed to pair up with “Brands Tell Creators How to Work with Us” on the Creator Track on Saturday at 2:00 PM, and “Creators Tell Brands and Agencies What THEY Want” on the Industry Track on Friday at 10:00 AM.

THURSDAY | 10:00 AM - 10:25 AM Annual State of Video from Mike Vorhaus, Magid Media Advisors Industry Keynote Stage Mike Vorhaus (President - Magid Advisors)

Magid Media Advisors President Mike Vorhaus brings us the latest research on what’s happening with online video along with a pinpoint analysis of the key trends, reversals, and unexpected conclusions emerging from the latest data. He will also present recent data on the livecasting phenomenon that’s sweeping the world.

THURSDAY | 10:00 AM - 11:00 AM Reverse Engineering the YouTube Algorithm Expanded Ballroom E

Matt Gielen (Founder and CEO - Little Monster Media Company)

In his second essay on the subject, Matt Gielen deconstructed how YouTube uses various elements of demographic information and machine learning to promote videos across its site to audiences. Matt presents the high level view of his findings, with details on how you as a creator or video publisher can leverage these algorithm discoveries to build your audience.

THURSDAY | 10:00 AM - 10:45 AM The Right Content for the Right Platform: How Live Streaming and New Technology Have Transformed Content Creation Room 304AB

Ryan A. Bell (Director of Digital Strategy - Hydro Studios) Jon Burk (Director of Content Marketing and Digital Strategy Roker Entertainment) Evie Yannakidis (Live Streaming Personality - Roker E ntertainment)

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In the past few years, more online and digital platforms have sprung onto the scene connecting global audiences and creating huge opportunities for content creators, brands, and platforms. Facebook Live, Periscope, Twitch, Busker, YouNow, Live.ly, Musical.ly, Live.Me, Snapchat, and others are attracting huge audiences. How can content creators navigate these new technology waters? How can brands


best reach their desired audiences, fragmented by so much choice? What are people watching and why does this matter? Jon Burk from Roker Media and Ryan Bell from Hydro Studios present case studies of fascinating and successful activations across a myriad of platforms and offer insight into who’s winning and why.

THURSDAY | 10:00 AM - 10:45 AM Improving Your YouTube Ads Strategy Room 304CD

Moderator: Jim Habig (Head of YouTube Ads Product Marketing - YouTube) Efrain Ayala (Senior Social Media & Mobile Manager - Reckitt Benckiser) Alex McArthur (Chief Marketing Officer - Purple, Inc)

This session brings together a panel of top brand marketers and YouTube leaders to share their tips on how to get the most out of YouTube’s ad tools to achieve your goals — whether it’s driving product sales, increasing views, or creating awareness.

THURSDAY | 10:25 AM - 10:45 AM Research Debut: Viewing Sessions: What They Mean to Creators and Advertisers Industry Keynote Stage

Introduced By: Ivana Kirkbride (Chief Content Officer, Go 90 Verizon) Robert Davis (Ogilvy)

When it comes to digital-first video, the focus is shifting from looking at “sessions” rather than “views” — particularly since users tend to graze and binge. Thus, instead of thinking of the online video world as short video experiences (with ads attached), we need to consider a user’s entire viewing session in which many pieces of content and ads are consumed. Ogilvy Research conducted a broad study during the spring of 2017 to learn more about what happens during a viewing session. What leads users to longer sessions? What makes them stop? Where are ads most impactful in a session? Where are ads a negative presence? How does subscription users’ behavior (think YouTube RED) change vs. ad supported users? Ogilvy is debuting the results of this groundbreaking survey for the first time right here at VidCon. Don’t miss this important session!

THURSDAY | 10:45 AM - 11:05 AM Ad Nausea: I Hate Ads — I Love Brands Industry Keynote Stage

INDUSTRY TRACK

THURSDAY | 11:00 AM - 12:00 PM Hacking the Facebook Algorithm: Inside Facebook’s Secret Promotional Code Ballroom E Gavin McGarry (President - Jumpwire Media)

Jumpwire Media is constantly testing and re-testing Facebook’s promotional algorithm, varying image types, elements, and other meta-data. CEO Gavin McGarry shares the secrets his organization has learned to help you drive more exposure, more likes, and more shares for your Facebook content.

THURSDAY | 11:00 AM - 11:45 AM NFL Insights: Using Data to Drive Video Content Strategy Room 304AB Chris Marshall (VP Client Solutions, Publishing - ZEFR) Matt Lathrop (Director of Video Content - National Football League)

This session will explain the NFL’s approach for maximizing video performance and driving revenue across platforms, along with strategies and secrets on the best way to package and customize content for different audience types. Co-presented with ZEFR, the session will also share specific tips on how to best utilize archive content to drive views, using data to leverage trending topics and improve content efficiency, and how to analyze user-generated content to drive premium content development.

THURSDAY | 11:00 AM - 11:45 AM Bypass TV: How to Reach Millennials with Mobile Video Room 304CD Dan Greenberg (CEO and Co-Founder - Sharethrough)

Media consumption habits are changing fast, especially among young adults ages 18 to 34. In fact, recent research shows millennials are twice as likely to focus on video on mobile as they are on TV. But you can’t just throw a TV ad on to mobile — you need to optimize for the platform. This session draws on lessons from brands like Hillshire Snacking, Schick, Skintimate and Stoli, detailing how they achieved TV-like reach and engagement with a mobile-only s trategy. Learn the secrets of how creative content optimization, mobile-specific word selection, and cost-effective placement strategies can dramatically increase both impressions and engagement rates.

Introduced By: Ivana Kirkbride (Chief Content Officer, Go 90 Verizon) Andy Tu (CMO - Defy Media) Meredith Ferguson (Managing Director - TMI Strategy)

DEFY Media’s Acumen research arm, along with TMI Strategy, the consulting arm of DoSomething.org that specializes in youth insights and research, will debut findings from a new study aimed at understanding younger audiences’ current relationship with brands. The youth consumer set of 13 to 24 year olds have shown nearly 50% penetration of ad blocker usage on at least one device. Yet it is an age group that is more exposed to and opinionated about the brands that they use than any generation prior. The study explores how this affinity for brands and decreasing appetite for “traditional” ads can co-exist and how to best reach and speak to this generation on their terms, on the platforms that matter most to them, and in a language that resonates.

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INDUSTRY TRACK THURSDAY | 11:05 AM - 11:25 AM Research Debut: Just How Effective Are Influencers in Driving Sales? Industry Keynote Stage

Introduced By: Ivana Kirkbride (Chief Content Officer, Go 90 Verizon) Jessica Thorpe (President - gen.video) Tish Valles (EVP - Strategy - Geometry Global)

There has been little research work done to date that digs deeper into better understanding how to optimize impact from influencer marketing and video content. Gen.video and Geometry Global are unveiling the first ever results of a broad survey of more than 1,000 shoppers to aid brands and influencers on what types of content, which platforms, and what level of audience size have the greatest impact on purchases. The study used traditional survey techniques and advanced facial coding technology to observe respondents as they watched different types of influencer videos, including reviews, lifestyle, and charitable to measure impact, brand engagement, and purchase intent.

THURSDAY | 11:25 AM - 11:45 AM Research and Insights: Allyship in Advertising Industry Keynote Stage

Introduced By: Ivana Kirkbride (Chief Content Officer, Go 90 V erizon) Oona King (Global Director Diverse Marketing - YouTube)

YouTube’s Director of Diverse Marketing, Oona King, shares new research on how Black and Hispanic millennials engage with online video and what they want from advertisers.

THURSDAY | 11:45 AM - 12:30 PM What Teens Really Watch, Do, and Want Industry Keynote Stage

Moderator: John McCarus (Stategic Advisor - Tidal Labs) Moderator: Victor Lee (Senior Vice President Digital Marketing - Hasbro) Allison Stern, (Co-Founder & CMO - Tubular Labs) Edouard Charest, Grace Ortega, Samara Kaplan-Zenk, William McEachen

You’ve probably already heard the debate about how GenZ and GenY are very different. But what does the Snapchat generation really want from their media? How and where do they consume video? Do they ever watch TV? How quickly do they adopt new platforms? Be part of a round-table discussion with four actual GenZ teens (from 14-18) as we explore this and more!

THURSDAY | 12:00 PM - 12:30 PM Nestle Case Study: The Maturing Face of Brand Video Ballroom E

Gabe Gordon (Founder and Managing Partner - Reach Agency) Gloria DeCoste (Head of Digital Strategy - Nestlé USA)

From influencers to long-form content, this conversation explores the challenges facing marketers and how video is scaling from storytelling to driving sales. Gloria DeCoste, Nestlé USA Head of Digital Strategy and Gabe Gordon of Reach Agency will share how the world’s biggest food company has evolved its video strategy from not only entertaining and inspiring consumers, but also driving sales.

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THURSDAY | 12:00 PM - 12:30 PM How to Produce VR Video Room 304AB

Thomas Small (Manager of New Technology Programs, YouTube Spaces - YouTube)

Tom Small, the YouTube Spaces’ top VR expert, covers practical tips on how to create VR, what works, and what doesn’t.

THURSDAY | 12:00 PM - 12:30 PM Case Study: Launching Entertainment Products with 360 Influencer Campaigns Room 304CD

Devinsupertramp Ben Swanson (Associate Director, Digital Marketing & Content Strategy - Ubisoft) Jake Watson (Creative Director - Corridor Digital) Ricky Ray Butler (Global CCO - Brand Entertainment Network)

When Ubisoft was planning its launch of Tom Clancy’s The Division, the video game publisher partnered with Ben Group, Devin Graham (devinsupertramp), Corridor Digital, and other influencers to create an award winning multiplatform campaign that was extremely successful in driving day one and ongoing sales of the video game. This session brings together Devin Graham and Jake Watson of Corridor Digital with Ubisoft execs and Ben account execs to talk about what worked, why, and the lessons learned around how to successfully implement these types of campaigns.

THURSDAY | 1:00 PM - 2:00 PM VidCon Keynote | A Conversation with YouTube YouTube Arena Featuring CEO Susan Wojcicki, top creators, and exciting updates for the YouTube community.

THURSDAY | 2:15 PM - 2:25 PM VidCon Industry Welcome from John Green Industry Keynote Stage

VidCon co-founder John Green welcomes everyone to the VidCon Industry track with his annual look at the state of the space.

THURSDAY | 2:15 PM - 3:00 PM How to Build a Corporate Culture of Data Room 304AB

Gwen Miller (Director of Data and Strategy - Kin Community)

Data is a fundamental element of digital media. It’s intertwined with everything we do, and when you harness it right, you can uncover incredible insights that make your content better, build your audiences, and increase sales. There’s so much data available that even if you build a specialized and dedicated data team, they still won’t be able to manage and interpret all of it. The only way to manage this flood of data in today’s modern digital media companies is to empower every employee to be a data expert. But how do you do that? This seminar provides a detailed road map to how to transform your organization into a data-first group, drawing on Gwen Miller’s experience doing just that at Kin Community. Learn how you can become an expert data evangelist, best practices for developing custom data priorities for every individual and team, and how to teach those teams to replicate the process outwards and begin their own personal data journeys.


THURSDAY | 2:25 PM - 2:45 PM Fireside Chat with Jordan Levin - New CEO of Awesomeness Industry Keynote Stage

Moderator: Brent Weinstein (Partner & Head of Digital Media United Talent Agency)

In May, Jordan Levin was announced as the new CEO of Awesomeness. We’ll learn why joining Awesomeness, the video industry leader with Gen Z, from his role at the NFL as Chief Content Officer, is the culmination of a three decade career running media companies, targeting young adult audiences, building traditional and digital platforms, and working as an executive producer and director. From serving as CEO of The WB (now CW), to founding Generate, to working at Xbox and Disney, Jordan has played a leadership role in how the content and talent business has evolved. Join Jordan and UTA Partner Brent Weinstein for a wide-ranging conversation on where the industry is going, the future of Awesomeness, and why Gen Z is the most important audience you haven’t met yet.

THURSDAY | 2:45 PM - 3:05 PM Fireside Chat with Brad Allen, Executive Chairman of NextVR Industry Keynote Stage Brad Allen is Executive Chairman at NextVR, one of the early leaders in bringing VR to live sports. NextVR has just wrapped up an extremely successful season with the NBA, and this session will explore the future of VR, the future of sports, and how NextVR will be bringing it all together.

THURSDAY | 3:05 PM - 3:25 PM Fireside Chat with Van Toffler, CEO of Gunpowder and Sky Industry Keynote Stage

Moderator: Lucas Shaw (Entertainment Reporter - Bloomberg)

He was one of the early leaders of MTV and now runs the innovative new studio Gunpowder and Sky. Hear all about what it was like to build MTV, his vision for the new studio, and where he sees the future of digital-first and traditional entertainment.

THURSDAY | 3:15 PM - 4:00 PM Navigating Risk in the Brand/Influencer Relationship Room 304AB

Scott Hervey (Partner - Weintraub Tobin) Gabe Gordon (Founder and Managing Partner - Reach Agency)

Having an influencer or celebrity as a brand spokesperson can be enormously beneficial and also enormously risky. For as many successful celebrity/brand partnerships that there are, there are just as many that experience (and either endure or collapse under) a character-based crisis. These events can not only erode the value of the sponsorship but can also cause further damage to a brand’s public image. This seminar will navigate the potential risks within a brand/influencer sponsorship relationship and cover steps brands should take before getting into business with an influencer, what influencers should do to protect themselves, effecting protection in the sponsorship agreement for both sides, and how to deal with a crisis and move past it.

INDUSTRY TRACK

THURSDAY | 3:25 PM - 3:45 PM Fireside Chat with Tom Ryan, CEO of Pluto TV Industry Keynote Stage Moderator: Peter Kafka (Senior Editor, Media - Recode)

Wondering what the future of the TV bundle might look like? Pluto TV has come out of nowhere to build a free streaming platform that works across most devices, and includes both top tier content and new streaming sources from people you’ve never heard of. Maybe the future isn’t on demand after all, but instead an always-on, always “live” collection of hundreds of channels. This discussion explores where Pluto TV is going, what the future of internet-delivered video looks like, and how live, on-demand, paid and ad-supported media will all co-exist.

THURSDAY | 3:45 PM - 4:05 PM Fireside Chat with Alex Hofmann, President North America of musical.ly Industry Keynote Stage Moderator: Phillip Picardi (Digital Editorial Director - Teen Vogue)

It seems like the hottest new online video platform these days is musical.ly, which, along with its live platform live. ly, has upended the notion of a live video platform. With a focus on a single sustainable format and engaging tweens and teens, the power of both platforms has risen exponentially since they launched. What does the future look like for these brands? How do you build and sustain audiences? How should marketers and brands work with the platform? Hear from one of the co-founders of the popular service, along with some special guests!

THURSDAY | 4:05 PM - 4:25 PM Fireside Chat with Tony Goncalves, SVP Strategy and Business Development at AT&T Entertainment Group Industry Keynote Stage Moderator: Jon Steinberg (CEO - Cheddar)

Tony Goncalves is the AT&T executive responsible for some of the company’s latest forays into consumer video, including DirecTV Now and Otter Media. In this fireside chat he discusses the future of TV, digital video, and media in general with Jon Steinberg, CEO of financial video network Cheddar.

THURSDAY | 4:15 PM - 5:00 PM Growth Hacking YouTube: Triggering Algorithm-Driven Views Room 304AB Derral Eves (CEO - Creatus)

More than half of all viewership on YouTube comes from the video discovery algorithm. These traffic sources are the true key for massive channel growth on YouTube. Come learn how this algorithm works, the main triggers, and how to make it work for your channel.

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INDUSTRY TRACK THURSDAY | 4:25 PM - 4:45 PM Fireside Chat with Kevin Systrom, CEO and Co-Founder of Instagram Industry Keynote Stage

videos you need to create to ensure your prospects turn into profitable customers — including The Demand Generator video, the Social Cyclone video, how and when to implement a thought-leadership campaign, and the Tipping Point video that turns the curious into customers.

It’s been a busy year for Instagram, and their global community has grown to more than 700 million users. With the launch of Instagram Stories, live video, and more, creators and brands are finding new ways to reach engaged audiences on Instagram. CEO Kevin Systrom talks about Instagram’s recent growth and commitment to the creator community.

FRIDAY | 9:00 AM - 9:45 AM Programmatic Advertising: Stairway to Heaven or Highway to Hell? Room 304CD

Moderator: Mike Issac (Reporter - New York Times)

THURSDAY | 4:45 PM - 5:30 PM Verizon Industry Keynote Industry Keynote Stage

Marni Walden (Executive Vice President and President of Media and Telematics - Verizon)

Marni Walden is responsible for integrating, scaling, and growing Verizon’s portfolio of new businesses in digital media and telematics. In her keynote, Marni and her team talk about Verizon’s vision for its growing digital media business, including go90, Oath, Fios, Complex, AwesomenessTV, and more.

F R I D AY FRIDAY | 9:00 AM - 10:00 AM Innovation Showcase - Top Studios Round 1 Industry Keynote Stage

Moderator: Timothy Shey (Director, Creative Development YouTube) Joe Sabia (VP Development, Digital Channels - Condé Nast) Kai Hasson (Co-Founder and Creative Director - Portal A) Ciel Hunter (VICE)

Each year, VidCon highlights the newest and most interesting digital studios and production companies and then brings them together to highlight their latest work — and debut new programming. This first group of four will show off their programming, chat with the moderator individually, and then come together at the end for a round-table discussion.

FRIDAY | 9:00 AM - 9:30 AM The Future of Facebook Video Ballroom E

Daniel Danker (Product Director - Facebook), Bree Nguyen (Head of Talent Partnerships - Facebook)

What’s new with Facebook? Video is exploding on the platform. Hear directly from the Facebook product and partnerships team about the latest developments with video, from Live to monetization. Learn how to use creative tools on Facebook to engage your audience, how to create community-driven video that fosters discovery and discussion among your fans, and how to drive sustainable growth.

FRIDAY | 9:00 AM - 9:45 AM 10 Types of Videos You Need to Push Your Audience Through the Funnel Room 304AB Jeremy Pryor (CEO - Epipheo)

How do you make sure you’re producing and posting all the types of videos you need to really engage your audience from the top to the bottom of the sales and marketing funnel? In this session, you’ll learn about the 10 essential types of

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Moderator: Greg Jarboe (President and Co-Founder - SEO-PR) Devra Prywes (SVP Marketing and Insight USA - Unruly) Mark Robertson (Co-Founder, Little Monster Media | Founder, ReelSEO) Ashkan Karbasfrooshan (CEO - WatchMojo)

At its best, programmatic advertising enables advertisers to buy media more efficiently — helping them to craft more sophisticated and targeted campaigns at the best possible prices. But when ads are placed across more than two million websites, videos, and apps in the Google Display Network, there’s always a risk that an ad will show up before or next to hateful, offensive, and derogatory content. Recently, a number of big advertisers dropped out of YouTube and the Google Display Network when their ads started running next to content that didn’t align with their values. This is relevant to every single ad tech company that buys inventory at scale that very, very targeted at low costs. All of this has triggered a conversation in the advertising industry around hard questions like, “How do we start valuing context and quality?” and “How do we ensure brand safety in a programmatic world?”

FRIDAY | 9:30 AM - 10:00 AM How to Master Your Instagram Strategy Ballroom E

Jackson Williams (Strategic Partnerships, Emerging Talent Instagram)

Instagram’s global community has grown to more than 700 million users, and the last 100 million people joined faster than ever. With new features like Instagram Stories, live video, and more, creators and brands can authentically connect with global audiences in new, expressive ways. What’s the best way to leverage Instagram Stories and amplify global reach for your content? How do you take advantage of Instagram Live and establish an engaged audience? How can creators and brands leverage Instagram as their master toolkit for content production and curation?

FRIDAY | 10:00 AM - 11:00 AM Innovation Showcase - Top Studios Round 2 Industry Keynote Stage

Moderator: Kathleen Grace (CEO - New Form Digital) Jonathan Hausfater (Head of Content - WeBuyGold) Stevie Wynne Levine (Senior Vice President, Production & Development - Mythical Entertainment) Tom Vance (Head of Content - Jaunt) RYOT

Each year, VidCon highlights the newest and most interesting digital studios and production companies and then brings them together to highlight their latest work and debut new programming. This second group of four will show off their programming, chat with the moderator individually, and then come together at the end for a round-table discussion.


FRIDAY | 10:00 AM - 10:45 AM Creators Tell Brands and Agencies What THEY Want Ballroom E

Moderator: Joshua Lowcock (EVP Head of Digital - Universal McCann) Shonduras, Kurt Hugo Schneider, Oli White, Fleur De Force

Want to know how to work with creators? Find out from the horses’ mouth. This session brings together four of the top online video creators and will explore just how they like to work with brands on activations, sponsorships, and other collaborations. This session is a sister session with “Brands Tell Creators How to Work with Us” happening on the Creator Track, Saturday at 2:00 PM, where we turn the tables and have agencies and brands tell creators about how they like to work with them. Don’t miss either session!

FRIDAY | 10:00 AM - 10:45 AM Navigating Algorithm Changes in Social Video: How to Respond When Facebook or YouTube Throws a Curveball Room 304AB Josh Kreitzman (Senior Vice President of Publishing and Programming - Jukin Media)

Video creators and audience development professionals are increasingly putting major social video platforms at the center of their online video strategy. But those platforms can make small algorithm changes that carry massive implications for how users discover your videos. Get insights on video strategy and tactical execution from Josh Kreitzman, Vice President of Programming and Publishing at Jukin Media, who has implemented a strategy that nets Jukin more than 1.5+ billion video views per month across social platforms.

FRIDAY | 10:00 AM - 10:45 AM Case Study: Powering Brand Stories Through IRL Experiences Room 304CD Moderator: Claire Collins (General Manager - Gleam Futures LA) Cammie Scott Jack Reed (CEO - Millennial Entertainment) Joshua Glasheen (Global Partnership Marketing Bose Corporation) Shan Lui (Director of Programming & Influencer Relations Superfly)

In June 2016, Bose wanted to raise their brand profile among music fans and global audiences alike by being on the ground at Superfly’s Bonnaroo Music and Arts Festival. Over the course of the festival weekend, Superfly and Bose engaged four influencers to attend, capture, and share their personal Bonnaroo experiences. With first person IRL and behind the scenes content, Bose was able to pull back the curtain on the Bonnaroo experience while layering in brand storytelling. This session will bring together one of the four influencers, along with execs from Bose and Superfly, to share details on what worked, what didn’t, how the end results were measured, and how your company can apply these lessons to similar experiences.

INDUSTRY TRACK

FRIDAY | 11:00 AM - 11:20 AM Fireside Chat with Fidji Simo of Facebook Industry Keynote Stage

Natalie Jarvey (Staff Writer, Digital Media - Hollywood Reporter)

It’s been another busy year for Facebook on the video front, as live and 360 video have moved to the forefront of the social network’s news feed. But what about monetization? And where is video going on Facebook? Fidji Simo, Facebook’s Head of Video, News, and Advertising Product and Engineering talks about what’s working and what’s next.

FRIDAY | 11:00 AM - 11:45 AM Creating a Successful Snapchat Series Room 304CD Nick Cicero (Founder and CEO - Delmondo)

With Snapchat dominating mobile video viewership, we’re starting to see more and more brands program content specifically to the platform. What started exclusively on Snapchat Discover has now grown to brands, publishers and influencers of all shapes and sizes producing episodic content on Snap. In this workshop, we’ll talk about what it takes to storyboard and produce an original series on Snapchat, including our experiences producing original content for companies like The Recording Academy (The Grammys), the UFC, NBC Sports, Marriott Rewards, Lowe’s, and more.

FRIDAY | 11:20 AM - 11:40 AM MatPat: Sustainability in Digital: How to Build a Programming Strategy That Won’t Burn You Out Industry Keynote Stage

Matthew Patrick (Creator and President - The Game Theorists / Theorist Inc. Consulting)

2016 was the year of YouTube burnout. Many large channels like Prank vs. Prank, Casey Neistat, and most recently Epic Rap Battles have announced that working on the digital video treadmill has left them creatively depleted. And at a time when online algorithms are demanding more content more frequently, how can both creators and brands cope with the constant demand for content? Two words: smarter programming. This presentation explores the burnout trend and discusses programmatic solutions that allow for a regular flow of content without exhausting production resources. Learn how to space out and leverage tentpole events, find the right upload cadence for your content vertical, and more.

FRIDAY | 11:40 AM - 12:00 PM Return on Relationships: Influence vs. Influencer Marketing Industry Keynote Stage

Moderator: Brian Solis (Principal Analyst and Author of X: The Experience When Business Meets Design - Altimeter Group) Justine Ezarik (iJustine)

“Influencer marketing” has become one of the most overused terms in the industry these days. But what is influence? What is an influencer? If someone buys views, followers, likes, and shares, are they truly an influencer? How do you judge organic vs. paid influence in this world? Brian Solis, from Altimeter/Prophet has been exploring this world extensively and has new insight as to how to truly value — and leverage — influence.

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INDUSTRY TRACK FRIDAY | 12:00 PM - 12:20 PM Fireside Chat with Andrew Sugerman, EVP of Content and Media at Disney Industry Keynote Stage

Moderator: Natalie Jarvey (Staff Writer, Digital Media - Hollywood Reporter)

Andrew Sugerman is now running Maker — along with a broad portfolio of Disney assets. In this fireside chat, he explains the new vision for Maker, how it fits into the broader Disney portfolio, and what’s next.

FRIDAY | 12:00 PM - 12:45 PM Making the Right Strategic Influencer Decisions for YOUR Brand Room 304CD Chris Younger (Principal - Ayzenberg Group)

Influencer marketing is all the rage these days, and many brands are jumping into it without thinking through the ramifications. This session provides a structured process for brands to get the most out of influencer marketing. The process starts with analyzing whether influencers are right for your category. Next, a look at clarifying and quantifying goals — is it content creation, driving sales, building a community, or something else? And what type of influencer is best — a celebrity, a tier two digital influencer, or a micro-influencer? And then cost: what should you expect to spend at each level and what sort of return should you anticipate? Attendees will walk away with a structured approach to considering, planning, executing, and measuring an influencer campaign.

FRIDAY | 12:20 PM - 12:40 PM Jack Conte Keynote Conversation With Hank Green Industry Keynote Stage Jack Conte (CEO - Patreon) Hank Green (co-Founder - VidCon

Jack’s been a leader in the online video industry since the beginning, and with the launch of popular monetization platform Patreon, he now helps thousands of creators build a career doing what they love. In this fireside chat, Jack and VidCon co-founder Hank Green talk about the future of online video, monetization, the “adpocalypse,” and whatever else is on their minds.

FRIDAY | 1:00 PM - 1:45 PM Social Video Secrets from BuzzFeed’s Experts Ballroom E Ella Mielniczenko (Executive Producer) Maycie Thornton (Director of Social Media) Rico Moorer (Business Analyst)

How do they do it? BuzzFeed consistently ranks as one of the top social video producers in views, creativity, and shareability. In this session, three of BuzzFeed’s video experts share their insights on how great, shareable video gets produced — from coming up with the ideas, to packaging and promoting the video, to the data and insights that drive the whole process.

FRIDAY | 1:00 PM - 1:45 PM Do’s and Don’ts with Instagram Video From National Geographic Room 304AB

JP Polo (Director, Social Video - National Geographic) Patrick Witty (Deputy Director of Photography - National Geographic)

How did National Geographic turn their Instagram account into a video powerhouse with more than 70 million monthly views? It started, luckily, with one of the top, photo-centric accounts, but that wasn’t enough. This session will draw on NatGeo’s experience and will provide hands on instruction as to how anyone with an Instagram account can grow a video presence using best practices tips, tricks, secrets, and more. This session also dives into Instagram Live and explores what works and what doesn’t.

FRIDAY | 1:00 PM- 1:45 PM Should Brands Make Their Own Content? Room 304CD

Moderator: Matt Farber (President - Matt Farber Enterprises) Eileen Rivera (Sr Director of Production - Fandango) Isaac Quiroga (Senior Manager, Content Distribution - Mattel) Josh Schollmeyer (Editor in Chief - Dollar Shave Club) Zach Blume (Managing Director - Portal A)

Marriott, Fandango, Mtn Dew, and many other brands have moved beyond just working with creators to building inhouse content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like.

FRIDAY | 2:00 PM - 2:45 PM The Future of News Industry Keynote Stage

Moderator: Jeff Jarvis (Director, Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism) Cenk Uygur (The Young Turks) Athan Stephanopoulos (President - NowThis) Colby Smith (Vice President, Digital - ABC News) Jason White (Manager, U.S. News Partnerships - Facebook)

What will the news business look like over the next 5-10 years? With the advent of fake news, the profusion of news sources, and the resurgence of traditional news outlets, the landscape is very different today than it was just 12 months ago. This session brings together some of the top news execs from traditional and new media to debate and discuss where news is headed.

FRIDAY | 2:00 PM - 2:45 PM New Business Models for Online Video Ballroom E

Moderator: Peter Csathy (Founder & Chairman - CREATV Media) Arleta Fowler (Digital Talent and Packaging Agent - CAA) Claire Collins (General Manager - Gleam Futures LA) Ivka Adam (CEO - Iconery), Naomi Lennon (Studio71) Patrick Norton (Host - TekThing)

From tip jars to subscription services, sponsored videos, fan tours, branded merchandise, and more, this session explores new ways to monetize the powerful direct connection between a successful online video property and its passionate and loyal community — without relying on advertising.

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FRIDAY | 2:00 PM - 2:45 PM VR for Creators 101 Room 304AB

Ryan A. Bell (Director of Digital Strategy - Hydro Studios)

The rectangular screen is gone! Now we must ask how can we, as creators, paint a picture on a new canvas? VRScout’s Ryan Bell shares the secrets of content creation, inexpensive tools and cameras to get you started, and the mentality of working on a new medium. Join the discussion to discover the most exciting ways to shoot 360 video, find out what Hollywood is thinking, and wax poetic on the very exciting future of storytelling.

FRIDAY | 2:00 PM - 2:45 PM How an Unexpected Mash-Up of Influencers and PR Delivers ROMI to Brands Room 304CD Greg Jarboe (President and Co-Founder - SEO-PR)

Over the past 15 years, public relations and online video expert Greg Jarboe has refined an innovative approach to PR using targeted identification of influencers, specific engagement strategies to attract their interest, and practical ways to measure the return on marketing investment (ROMI) for these initiatives. The results speak for themselves: $2.5 million in tickets sales for Southwest Airlines; 450, 000 unique visitors in 24 hours for The Christian Science Monitor; 129, 155 online entries into a cover photo contest for Parents magazine; and $29, 970 in incremental revenue at a cost of only $2, 323 for Rutgers Business School Executive Education. In this session, Greg will share the counter-intuitive best practices and strategies for getting a positive ROMI from your brand’s PR. Attendees will learn how to identify the right influencers who impact brand awareness and brand interest, find the right engagement tactics to optimize schmoozing with each influencer, and measure the performance of your programs using metrics that really matter.

FRIDAY | 3:00 PM - 3:45 PM The Future of eSports: How Online Video Impacts Competitive Gaming Industry Keynote Stage Moderator: James Creech (Co-Founder and CEO Paladin Software) Justin Dellario (Director of Esports Programs - Twitch) Michal Blicharz (Vice President of Pro Gaming - ESL) Steve Arhancet (CEO - Team Liquid)

Online video has played a critical role in the growing popularity and commercial success of esports. As live streaming and video-on-demand (VOD) platforms like YouTube, Twitch, and Beam enable competitive gamers to broadcast matches, an entire industry is being built around online gaming. But will esports truly become mainstream? If so, how will it compare with traditional athletics in the future? This panel brings together game publishers, streaming platforms, and professional esports teams to explore these issues. We’ll debate how game design has changed to support mass viewing, how professional gamers should measure their audience, and how brands and agencies can work with this new generation of online influencers. Finally, expect insight as to which streaming platforms work best and whether virtual reality (VR) will radically reshape the gaming industry.

INDUSTRY TRACK FRIDAY | 3:00 PM - 3:45 PM Harnessing the Power of Digital Storytelling Across the Globe Room 304AB

Eugene Choi (CEO - Collab Asia) Natalia Iragorri (Branded Digital Content Director - CreatorUp)

What are the fastest growing international markets for influencer marketing, and how can brands engage new audiences without alienating them? Success depends on the content vertical, platform, device, and unique local viewing demographics. This seminar presents insights from around the globe to discuss trends, proven strategies, and best practices from creators and brands in five emerging digital markets: Mexico City, Sao Paolo, Mumbai, Seoul, and London.

FRIDAY | 3:00 PM - 3:45 PM Be the Change You Wish to See: How to Leverage the Power of musical.ly Room 304CD Luisa Huang (COO - Toonstar) John Attanasio (CEO - Toonstar)

Musical.ly has created a popular new mobile entertainment format where the majority of tween & teens are spending their time. But what’s the best way to leverage the power and norms of this community to develop your own following or amplify your brand? Join Luisa Huang and John Attanasio, co-founders of Toonstar, as they share insights for how to build a highly engaged channel brand through a combination of integrated episodic and LIVE programming, endemic fan engagement strategies, and some scrappy growth hacking.

FRIDAY | 3:00 PM - 3:45 PM Video-Centric Product Design Ballroom E

Moderator: Eric Feng (General Partner - Kleiner Perkins Caulfield & Byers) Alan Cannistraro (CEO - Rheo) Chris Hall (SVP, Product - Xumo) Julia Tang (Head of Product - Victorious) Neda Davis (Senior Director, Product Management, Mobile & TV Apps - CNN)

Technology and media are irreversibly aligned these days, and it’s impossible to create one without considering the other. That makes product design as important a component of media as the content itself. This session brings together some of the top product designers focused on building great video-centric experiences and explores how to build amazing, entertaining and elegant products that showcase — and in some cases improve — the videos themselves.

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INDUSTRY TRACK FRIDAY | 4:00 PM - 4:45 PM Technology Tsunami! How VR, Digital Distribution, Virtual Actors, and Collaborative Tools Are Transforming Hollywood Industry Keynote Stage Moderator: Ashu Garg (General Partner - Foundation Capital) Doug Knopper (CEO - Freewheel) Steve Raymond (CEO - 8i) Mihir Shah (Co-Founder and CEO - Immersv)

The digital revolution has had a radically transformative impact on the entertainment industry. The value of traditional celebrities has been declining over the past decade and may fall precipitously with Generation Z, for whom the biggest celebrities are YouTubers, not movie stars. The distribution model has also been upended with power shifting to players like Netflix. Will this lead to an irrevocable restructuring of the business of movies and TV — one which cuts out middlemen like traditional studios? Lastly, with the rise of VR/AR, will human actors make way for virtual ones? The consequence of these trends is that, in a decade, the Hollywood of old may well look more like the Silicon Valley venture capital model.

FRIDAY | 4:00 PM- 4:45 PM 360 Video Best Practices Ballroom E

Harry Brisson (Director of Lab Research - Nielsen)

Since installing a VR theater in their Vegas-based research facility earlier this year, Nielsen has tested over 100 VR e xperiences with general consumers from across the country. Join Nielsen’s Director of VR & Lab Research Harry Brisson as he dives into their testing database to investigate what content qualities drive the most positive experiences in 360 video — identifying actionable steps 360 video creators can take to ensure their content is effective both for consumers and for brand sponsors.

FRIDAY | 4:00 PM - 4:45 PM The Great Vertical Video Debate Room 304AB

Moderator: Greg Clayman (Vertical Networks) Michael Aranda Kristin Frank (Executive Vice President, Revenue, Strategy & Operations - MTV) Shabnam Mogharabi (General Manager - SoulPancake) Tristan Snell (CEO - Snakt)

Love it or hate it, vertical video is here to stay. Some are embracing the format, while others are being dragged kicking and screaming into this new video format. This session brings together some of the top practitioners — and some of the top detractors — to discuss whether vertical video is here to stay, or a stain on the patina of video production.

FRIDAY | 4:00 PM - 4:45 PM What Brands and Media Companies Need to Learn About Fandom - From Today’s Top Digital Creators Room 304CD Moderator: Meredith Levine (Consultant and Fanthropologist, Theorist Media) Peter Hollens, Sylvia Gani, Cailin O’Neil, Matthew Santoro

How do you make and maintain strong relationships with passionate fan communities? Four of the top digital content creators examine the relationships they’ve built with their fans, with a focus on how brands and traditional

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entertainment companies can optimize their own communities. This panel will address how creators view their fans, how relationships with fans are similar and different to other kinds of relationships in their lives, how creators learn about their fan bases, and how creators make content for themselves and their fans while still maintaining a content business.

FRIDAY | 5:00 PM - 5:45 PM Beyond Organic: Getting the Best ROI Out of a Branded Content Operation Room 304CD Marc Valentin (CEO & Founder - Wizdeo) Marine Sandrin (COO - Wizdeo)

Branded content operations can often have spectacular results with audiences, in terms of engagement. However, brand clients often find it hard to get precise KPIs of their campaign beyond superficial impressions, and when they do, can be disappointed by its poor reach and targeting. A data-driven approach to both selection of the influencer, and then to paid amplification of the organic reach of the video, yields spectacular and measurable improvements for brand content operations.

S AT U R D AY SATURDAY | 10:00 AM - 1:00 PM Platform Deep-Dive for Industry Exclusive Half-Day Workshop Room 304AB

What makes a video work? Why are videos more effective on one platform than another? These are simple questions that have complicated answers. Whether you are part of a brand trying to extend its reach or an agency working to be more effective for its clients, this CreatorUp half-day workshop will help you harness the power will help you harness the power of video to reach your audience where it lives and when it’s ready to act. The workshop is divided into four parts, with each part focusing on one of the four major online video platforms - YouTube, Facebook, Instagram, and Snapchat and paying special attention to the role of mobile in overall success. NOTE, THIS SESSION IS OPEN TO INDUSTRY AND CREATOR PASS HOLDERS.

SATURDAY | 10:00 AM - 1:00 PM Business Skills Level-Up for Creators Exclusive Half-Day Workshop Room 304CD

You’ve got compelling content and a devoted following, but what are your next steps to building a scalable and sustainable digital media business? Join this immersive, half-day workshop from CreatorUp that will equip you with the skills you need to create a media venture that will equip you with the skills you need to create a media venture that will thrive financially as your subscriber count continues to grow. This workshop includes collaborative, hands-on activities, as well as take-away action items to turn your channel into a sustainable business. NOTE, THIS SESSION IS OPEN TO INDUSTRY AND CREATOR PASS HOLDERS.


INDUSTRY TRACK 304 CD BALLROOM E

INDUSTRY KEYNOTE STAGE

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MERCH BY AMAZON INDUSTRY LOUNGE

Merch by Amazon Industry Lounge

The Merch by Amazon Industry Lounge is a place for Industry pass holders to relax, network, and hold meetings. A daily breakfast, light lunch, and cash bar will be available. Lounge hours are 8:00 AM - 6:00 PM in Room 303ABC.

NBC News Digital Industry Pre-Party

To welcome Industry pass holders to VidCon, we are holding a reception on Wednesday from 5:00 - 7:00 PM in the Hilton. Located on the Lanai Deck, this welcome reception sponsored by NBC News Digital will be the perfect way to kick off VidCon. A cash bar and one free drink ticket per attendee will be available.

Verizon Industry Reception

Join us after the keynote on Thursday from 5:30 PM - 8:00 PM for the Verizon Industry Reception, located on the 3rd floor near the Industry Lounge. Beer, wine, and non-alcoholic beverages will be provided, and cash bars will also be available for additional liquor options.

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YEAR IN REVIEW

The past year in online video has been one of consolidation, new launches, and a fascinating blurring of the lines between traditional and digital.

On the consolidation side, sometimes it seems like the four horsemen of the streampocalypse just keep getting bigger and bigger. Google, Facebook, Amazon, and Apple consolidated their hold on digital media, while a second tier of industry leaders – led by Netflix and Hulu, but including AT&T, Verizon and Comcast – made big changes to grow and build relevance. But even as these megaliths expanded their footprint, new upstarts grabbed viewers, attention, and fans. Snapchat and musical. ly lead that pack, which also includes VICE, BuzzFeed, Jungle Creations, and many more. Virtual Reality dropped from the overhyped heights to fall back to earth as headset sales couldn’t match the lofty projections. Despite the slump, though, VR remains the next great medium, and the formats, platforms, and shows being built today will be among the new media elite in five years. Augmented Reality took VR’s place as the most overhyped new development – I’ll most likely be writing about its crash in my “looking back” for VidCon 2018 or 2019.

There’s a place for live, but in the end, it must be engaging and narrative-based, and it needs a beginning, middle and end – just like any other successful show. You can do live and reach a small audience because, let’s face it, some people will watch anything. To build a business, however, you need a big audience, which means planning, production, and pacing. Finally, this was the year where online video and television became increasingly arcane terms. It’s all just moving pictures on glowing rectangles these days, and where it comes from, who distributes it, how long it runs, and how it’s consumed matters less and less. YouTube – with Red and an algorithmic focus on watch-time and frequency – feels more like TV. What’s the difference between “F is for Family” (on Netflix) and “The Simpsons” or “Family Guy” (on FOX)? Is a show on go90 any different than one on Hulu, Amazon, or A&E? And with YouTube, Facebook, Snapchat, Twitter, and musical.ly commissioning shows from cable and broadcast networks, the lines got even blurrier. Even sports got weird, as ESPN shed subscribers like a rattlesnake in a sulphur bath while parent company Disney snapped up a third of Major League Baseball’s MLB Advanced Media streaming division.

The advertising market, as well, has been battered and bruised. Early 2017 saw the programmatic placement of ads under attack, as the media “discovered” that some video ads were playing next to objectionable content on YouTube and in other places – and many, many brands pulled their ads from YouTube, at least temporarily. Despite the breathless bloviations from the press, this is not a new problem, as agencies have struggled with improper placement of banners, pre-rolls, and all types of advertising since the days of the first web page. Regardless, the “adpocalypse” is real, and revenue has dropped for many, many popular channels.

We’re in year two or three of a golden age of visual media – some call it peak TV. Consumption patterns continue to evolve, with binge viewing replacing destination viewing, and attention and affinity beginning to matter more than views and eyeballs. We’re inventing new digital media that promises to be more engaging, more entertaining, and more emotionally intense than anything before. It’s a great time to be a viewer, a great time to be a creator, a great time to be in business. As long, of course, as it isn’t all eaten up by those four horsemen I mentioned at the beginning.

Influencers became the latest overhyped buzzword, as many companies looked to those with real or imagined communities on social platforms to lend their voice, image, and aura to help burnish their brands. Unfortunately, too many influencer agencies blindly tried to cash in on the gold rush while too many supposed influencers artificially juiced their subscriber and follower numbers to snag their own piece of the pie. And in the end, many brands still couldn’t understand the difference between a pre-roll and a meaningful integration – leaving a bad taste in everyone’s mouth.

Jim Louderback, Editorial Director Industry Track

This time last year, live video was on everyone’s mind. Facebook was pushing it mercilessly, and it seemed like every other creator on Facebook was going live early and often. But as the year unfolded, we all ended up spending too much time watching boring live streams where nothing – or very little – ever seemed to happen. I even experimented with a live feed of paint drying, and it was significantly more engaging than 94.3% of every other Facebook Live video. I made that statistic up, but you believed it, didn’t you?

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THANKS TO OUR AMAZING SPONSORS

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CREDITS

These incredible humans make the magical land known as VidCon a real life experience.

Hank Green - CEO & Co-Founder

Wendi Ekblade - Security & Facilities Director

John Green - Co-Founder

Duncan Gasiewicz - Creative Director

Michael Gardner - Chief Operating Officer

Alison Riley - Communications Manager

Colin Hickey - Executive Vice President

Celine Sargent - Expositions & Accounts Manager

Monica Gasper - Associate Producer

Silvia Roma - Customer Service & Registration Manager

Julia Maes - Executive Producer, VidCon International

Rita Cerasoli - Finance Manager

Amy Darling - Executive Assistant

Ashe Walker - Project Coordinator

Travis Morss - Content Director

Jim Louderback - Editorial Director, Industry Track

Valerie Barr - Content Coordinator

Gerardo Lopez - Staging & Production Consultant

Rodney Acda - Stage & Performance Coordinator

Brent Weinstein - Business Development

Adrienne Bertin - Guest Manager

Chloe Popescu - Business Development

Natalie Schaefer - Guest Coordinator

Natalie Novak - Business Development

Nickolas Hawksley - Volunteer & Hospitality Coordinator

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THANK YOU There are a lot of people who work all year long to pull off a three day event. As you might imagine, that can be a pretty stressful job, and the team(s) we have working on this event are, as far as I can tell, the best possible group of people one could collect. We’re so lucky to have found such great support, and I am so extremely grateful to all of the people who pour their time and skill into this event. So first, thank you to the VidCon staff, who are the people who really make this event happen. Michael, Colin, Monica, Wendi, Celine, Amy, Julia, Alison, Silvia, Duncan, Adrienne, Nick, Natalie, Travis, Valerie, Rodney, Ashe, and Rita. Just as importantly, though, are all of our special guests and performers and panelists and speakers and moderators who come together to spur the important conversations and create the magical moments that make VidCon special. Thank you all for the extremely valuable gift of your time. And, of course, a bunch of other people too. To Jim Louderback, whose expertise is invaluable to VidCon’s Industry Track. To Chrystina Woody Train for all of your help understanding the complex and wonderful world of beauty and lifestyle on YouTube. To Brent, Natalie, and Chloe at UTA for your amazing work on the VidCon sponsorship team. To YouTube for being VidCon’s title sponsor, and also the reason any of this exists at all. And to all of our sponsors for helping make VidCon such a truly fantastic experience (and helping us keep our costs down). To Gerardo who makes stages and screens beautiful by doing things that I do not understand. To Laura, Jara, and the RA Consulting team, who help keep VidCon safe and simple for us all. To Monica Vera and the Anaheim Convention Center. To the awesome facilitators and cheerleaders with Visit Anaheim. To all of the hotels in Anaheim. Running a hotel next to a convention center must be weird, because one weekend it’s dentists and the next weekend it’s… us. To all of our amazing volunteers who give us their passion and time and skill to make the event better for everyone. To all of the parents who came out with their children, despite having no idea what was going on. To all my fellow creators for making great things and great communities. To Martha and Sara for being the first two people to buy tickets for VidCon 2010, for which I am eternally grateful. To Melissa Anelli and Stephanie Dornhelm for making it happen in 2010. To Carver Wright for all of his help. To my family for understanding (or at least humoring) my obsessions. To every single person who finds value and depth in this community.

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©

© ©

VidCon US 2017 Program  
VidCon US 2017 Program  

June 22-24, 2017 Anaheim, California

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