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VIDCON 9-10 SEPTEMBER, 2017 | MELBOURNE


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CONTENTS 2 4 5 6 7 8 9 10 12 13 14 18 22 28 32

Welcome Code of Conduct Agenda at a Glance FAQ DOs & DON’Ts Passport Activities Maps Meet & Greets App & Social Media Community Track Creator Track Industry Track A Message About Online Video Thank You


HELLO! I’m writing this a few weeks before our first ever VidCon Australia and I am extremely excited. I have never been south of the equator. There is an entire hemisphere of the planet I haven’t even seen, and I’m finally getting to do that—and I can’t think of a better way to do that than through VidCon. The geography and ecology of a place are fascinating, and I want very much to dive into Australia’s. But ultimately, it’s humans that truly make a place, and what better way to get to know people than through the things they create? In the last year of familiarizing myself with the creative culture of Australia and Melbourne, I’ve been thrilled by the abundance of creation and appreciation. We’ve experienced such a warm reception by creators, their communities, and even the governments of Melbourne and Victoria. Melbourne truly seems to be a hub of inclusion, connection, enthusiasm, and diversity. I cannot imagine a more fitting home for a VidCon. I’m so excited to connect, celebrate, and learn with you all.

Hank Green, CEO & Co-Founder, VidCon

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WELCOME On behalf of the Melbourne Convention Bureau (MCB), it is my great pleasure to welcome you to Melbourne - officially the world’s most liveable city and host of VidCon Australia 2017. Melbourne is renowned as a city that is full of surprises; around every corner, laneway, building and outdoor space, Melbourne is alive with fashion, food, art and culture, and I am excited for you to make these discoveries. Every Melbournian absolutely loves their city, and in the next few days you will find out why. I wish you a very successful and enjoyable visit to Melbourne. Yours sincerely

KAREN BOLINGER CHIEF EXECUTIVE OFFICER MELBOURNE CONVENTION BUREAU

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CODE OF CONDUCT It is vital to us that VidCon be a safe place for all attendees. VidCon is a private event, and people who mistreat or disrespect other people will be removed and not allowed for the duration of the event. VidCon reserves the right to permanently ban attendees and guests who do not comply with the code of conduct, including for future events put on by VidCon LLC and VidCon International LLC. Please use good judgement and be respectful, as we’ll dislike throwing you out almost as much as you’ll dislike being thrown out.

sometimes things you think are cool might make other people extremely uncomfortable or be very dangerous. Pranks often make for some great videos, but it makes us really sad when they are emotionally or physically hurtful, so don’t do that. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, there’s a pretty strong chance it will get the prankster kicked out. Also, please keep in mind that we are sharing the convention centre and hotels with others, and it is our duty to be friendly neighbors. Not everyone “gets” this thing we are all into. Let’s show everyone that we are a positive and friendly group.

ACCESS

Purchasing a VidCon Australia pass does not guarantee that you will meet a particular Featured Creator, and if you are only coming to VidCon to meet one particular person, you should consider not purchasing a ticket. We do not clear rooms between events. All activities have limited capacity as set by the Melbourne Convention and Exhibition Centre, so even though your badge is required to access all activities, it does not guarantee you access to any activity if it has reached its capacity. It is physically impossible for Featured Creators to meet every attendee. All meet & greets are of a limited nature, and your badge or meet & greet ticket does not guarantee autographs or photos in the Meet & Greet Hall.

LISTEN TO STAFF

All VidCon Australia attendees and badge purchasers must adhere to the instructions of all VidCon Australia employees and agents, all security employees and agents, the staff of the Melbourne Convention and Exhibition Centre, and any and all law enforcement personnel.

PROHIBITIONS

Alcohol, drugs, weapons, and items that can be mistaken as weapons are expressly prohibited, even if they are part of a costume. Backpacks and other similar containers are subject to search and may be prohibited. Unlawful sale or attempted sale of badges will result in the revocation of that badge without refund.

FEATURED CREATORS

The Featured Creators who participate in VidCon Australia are excited to see attendees, but please be respectful. They need to be safe and ensure all attendees are safe while moving around the event, so do not run at or crowd around Featured Creators in public walkways, near escalators, or around doorways. Creators also need to take a break at their hotel, so attempting to follow them to their rooms, riding the hotel elevators, waiting in the hotel lobby, or any other similar behavior is prohibited.

IMAGE RELEASE

This is the part where we go ahead and state the obvious… VidCon Australia is an event produced by, for, and about online video enthusiasts. As such, VidCon Australia may be recorded or reproduced by VidCon Australia, its designees, and/or attending participants. By registering to be in attendance at VidCon Australia, you hereby authorize VidCon Australia, its designees, and/or attending participants to record, transcribe, modify, reproduce, perform, display, transmit and distribute in any form and for any purpose any such recordings of VidCon Australia. By registering for VidCon Australia you hereby release VidCon Australia, its designees, and/or its attending participants from any and all claims it or its employees or agents may possess, now or in the future, in connection with such activities.

HARASSMENT

Disorderly conduct includes (but isn’t limited to) any behavior that is illegal, unsafe, disruptive, discriminatory or causes excessive discomfort to our attendees or guests. If someone doesn’t want to talk to you, don’t keep talking to them. If you do not have permission to touch someone, do not touch them. VidCon Australia loves surprising and interesting unplanned activities, but

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MINORS

All minors under the age of 13 must be accompanied by a registered adult. Parents or adult supervisors of minors are responsible for the actions of minors they are supervising. Minors may be prohibited from certain areas due to the sale of alcohol at certain locations.

LIABILITY

You assume any and all risks occurring before, during, or after VidCon Australia. You release VidCon Australia and the Melbourne Convention and Exhibition Centre and their agents, licensees, assignees, and their respective affiliates and representatives from any related claims.

VIDCON TERMS OF USE

All VidCon Australia attendees and guests are required to adhere to this Code of Conduct. The VidCon badge, which is required for admittance to all VidCon Australia activities, is a revocable license. VidCon Australia or its designees may, without refund, revoke this license for noncompliance with these terms, or for disorderly conduct.

MELBOURNE CONVENTION AND EXHIBITION CENTRE TERMS OF USE

Attendees of VidCon Australia agree to observe and comply with any and all policies, rules, and regulations of the Melbourne Convention and Exhibition Centre. VidCon Australia or its designees may, without refund, revoke this license or refuse admission for failure to observe and comply with any and all policies, rules, and regulations of the Melbourne Convention and Exhibition Centre. Attendees of VidCon Australia agree to observe and comply with all laws, statutes, ordinances, rules and regulations of the Government of the Commonwealth of Australia, State of Victoria, and the City of Melbourne.


AGENDA AT A GLANCE

FRIDAY, 8 SEPTEMBER 12:00 PM – 8:00 PM

Registration (All Tracks)

MEC Bay 8

SATURDAY, 9 SEPTEMBER 8:00 AM – 7:00 PM

Registration (All Tracks)

MEC Bay 8

8:30 AM – 6:00 PM

Creator Track Lounges and Gushcloud Industry Track Lounges Open

MCC Level 2

8:30 AM – 7:00 PM

Expo Hall Open

MEC Bays 9-13

9:00 AM – 5:30 PM

Industry Track Content

MCC Level 2

9:30 AM – 7:00 PM

Meet & Greets

MEC Bays 9-13

10:00 AM – 5:00 PM

Community Track Content

MCC YouTube Community Mainstage & Level 2

11:30 AM – 7:00 PM

Creator Track Content

MCC Level 2

6:00 PM – 8:00 PM

Industry Reception

Cargo Hall

7:00 PM – 9:00 PM

Creator Track Reception

MCC Melbourne 1 & 2 Foyer

7:30 PM – 9:30 PM

VidCon Featured Creator Show

MCC YouTube Community Mainstage

SUNDAY, 10 SEPTEMBER 8:00 AM – 2:00 PM

Registration (All Tracks)

MEC Bay 8

8:30 AM – 6:00 PM

Creator Track Lounges and Gushcloud Industry Track Lounges Open

MCC Level 2

8:30 AM – 7:00 PM

Expo Hall Open

MEC Bays 9-13

9:00 AM – 5:00 PM

Industry Track Content

MCC Level 2

9:30 AM – 7:00 PM

Meet & Greets

MEC Bays 9-13

10:00 AM – 5:00 PM

Community Track Content

MCC YouTube Community Mainstage & Level 2

10:00 AM – 5:00 PM

Creator Track Content

MCC Level 2


FAQ HOW DO I FIGURE OUT WHAT’S GOING ON AT VIDCON? There are multiple ways to find out what’s happening around you at VidCon Australia. You can look through our agenda in the guide you are holding now, and you can also find it at vidconaustralia.com/ full-agenda. Or you can download our app! Just search VidCon in the app store. The app is your one-stop shop to be totally in-the-know of what’s happening at VidCon Australia. To be extra super-duper up-to-date, follow us on twitter @VidCon.

WHERE IS THE THING I’M TRYING TO GO TO? You’ll find a map of the whole convention centre and surrounding areas on page 10. Each agenda item will have a room number or name next to it, so cross-reference that with the map and you’re good to go!

IS THERE WIFI? Yes, free WiFi will be available at the convention centre. However, with a few thousand people trying to connect at once, please keep in mind that it may not be the best.

HOW DO I SHARE MY EXPERIENCE AT VIDCON AUSTRALIA?

HOW CAN I MEET MY FAVORITE CREATOR?

WHERE IS THE LOST AND FOUND?

The Meet & Greet Lottery has already been drawn, and there isn’t a way to get into Meet & Greet lines without the proper wristband credentials. Remember, our Featured Creators will also be participating in content throughout VidCon, such as panels, Q&As, and other fun stuff. So don’t be sad if you didn’t draw your favorite creator in the Meet & Greet Lottery. Chances are you will still get to see them!

If you have found a lost item, please bring it to the VidCon Info Desk, located in the Plenary Foyer at the Melbourne Convention Centre. If you have lost an item, please go to the Info Desk to see if it has been returned!

MY MEET & GREET WRISTBAND WAS DAMAGED OR LOST. WHAT DO I DO? Damaged, broken, defaced or lost wristbands will not be honored or replaced! The wristbands are designed to withstand whatever damage you can manage to throw at them; they will last through the weekend without a doubt. If you lose them or they are damaged, you will not be able to attend your Meet & Greets. This is no joke!

WHERE CAN I SCORE A DELICIOUS MEAL? There are plenty of options in and around the convention centre, and you can check out the map in your guide for those locations.

I’M A PARENT/GUARDIAN. WHAT SHOULD I DO ALL WEEKEND?

BUT, WAIT, WHAT IF I LOST MY BADGE?

If you have purchased a VidCon Australia ticket, you can hang out with your child or go to content to learn more about this whole YouTube thing (if your child is under the age of 13, you must accompany them at all times). If you don’t have a VidCon badge, you will not be permitted inside the main event, but you can hang out around the convention centre or in the Parents’ Lounge located in the Expo Hall.

If you lose your badge, it will not be replaced, and without your badge you will not have access to VidCon’s event spaces at the convention centre. Don’t lose your badge! This is your final warning!

Tag everything with #VidConAUS. That includes your videos, Facebook posts, Instagrams, tweets, twitches, pins, posts, snaps, and chats.

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DOs & DON’Ts DO have a great time! There are tons of things to do at VidCon, and we want you to experience as many of them as possible! Get out there and explore the Expo Hall, panel stages, lounges, activities, and all the other spontaneous awesomeness that happens at VidCon. DON’T freak out. Well...feel free to freak out, but do it in a way that doesn’t freak other people out. We are people of the internet, and people of the internet are oftentimes a shy, easily overwhelmed bunch. Please take this into consideration and show common courtesy to other attendees and Featured Creators by being respectful of others’ personal space and feelings. Walk, don’t run. Be sensible and safe in your enthusiasm! DO come prepared. Make a plan for what you want to see and do at VidCon Australia. Our mobile app lets you customize and save your personal schedule, so be sure to download it and take some time to pick out those can’t-miss panels

DON’T do anything that would force us to have to kick you out. We really do not want to do that. Be smart and have a good time. Think about how your actions impact others. If you do something not so smart, we will be sad. Things that are not very smart include: harassing other people, damaging or destroying property, stalking, trespassing, anything illegal, and so on. Also: pranks often make for some great videos, but when they are emotionally or physically hurtful/damaging, that is not okay. If we hear about anyone pranking in ways that are disruptive to the well-being of our guests or attendees, there’s a pretty strong chance it will get the prankster booted out of VidCon Australia.

and activities. Thoroughly browse the guide you’ve got in your hands this very instant! Also: wear comfortable shoes. Bring snacks. And... DON’T forget to eat! Or sleep! Take care of yourself. We know that VidCon Australia is packed with fun times and a dozen awesome things are always happening forever, but food and slumber are very much required for you to continue to properly function as a human being (and to have the best time possible). There are a ton of options for food in and around the convention centre. Plan breaks into your schedule for meals and rest. Get some sleep. And, most importantly—HYDRATE, FEEL GREAT.

DO let us know if you see any not-smart things happening. We want VidCon to be a safe space for everyone. If you witness someone doing something that’s not safe, please tell us. There are volunteers and staff everywhere who want to help, so don’t hesitate to reach out if you see anything worrying or dangerous.

DO make friends. We’re here because we REALLY love the same things. So take this weird and unique opportunity to meet new people—you’ve already got a lot in common with them. New friends make waiting in line THE BEST TIME EVER!!!

BADGES

INDUSTRY

CREATOR Are you a fan of online video, its culture, and its community? Us too. With this badge, you will have access to Q&As, panels, discussions, the VidCon Featured Creator Show, the Expo Hall, Meet & Greets, and more!

Name / Channel

Online video is diverse, so VidCon has to be as well. In order to provide the best experience to the most people, we have three types of registration for VidCon Australia.

Great for anyone looking to become the best creator around. With this badge, you will learn how to create better content, grow your channel, enter the industry, and network with your fellow creators. Includes access to extra panels, workshops, Creator Chats, the Creator Keynote, the Creator Track Reception, as well as all Community activities, excluding the Meet & Greet Hall.

VIDCON

Name / Company

For all those professionals working in the online video industry beyond content creation, including anyone who is part of a production company, network, channel, or those who work in talent management, software development, venture investment, and so on. Includes access to all Community & Creator activities.

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DON’T wear your badge on your belt loops, hanging from your purse, or anywhere other than around your neck any time you’re in VidCon Australia spaces. We don’t replace lost badges, so wearing it around your neck is the way to go! DO dole out the high fives! Thumbs up all around! Thank a volunteer. Compliment a stranger. Be rad. Positivity ftw. And lastly... DON’T forget to be awesome!


VIDCON PASSPORT Explore the event with your Passport and log your travels by collecting stamps at various booths, activities, and panels. You may even receive one by surprise for doing something awesome! After some extensive exploring, head over to the VidCon Booth to show off where you’ve been and enter the raffle to redeem amazing prizes!

VISIT THE VIDCON BOOTH TO PRINT YOUR PASSPORT PICTURE

Prizes this year include: (1) Ticket to VidCon US, (2) Tickets to PAX Melbourne, books from Simon & Schuster, candy from Sweet & Sour, and more awesome donations from Joey Graceffa, Hank Green, Kati Morton, Cakes by ChoppA, Skit Box, Nathan Zed, and other Featured Creators.

1. Bring this guide to the VidCon Booth located in the Expo Hall to create your Passport. Keep an eye out for to identify which activities can earn you a stamp. 2. Don’t wait to get started! There are a limited number of stamps available at each destination, and they are first come, first served. 3. For every five stamps collected, you will receive one raffle entry for an amazing prize! Come back to the VidCon Booth to fill out your raffle entry. 4. VidCon Passport will end at 5:30 PM on Sunday, 10 September, so be sure to get your entries in by then! Winners of raffle prizes will be drawn at the VidCon Booth at 5:30 PM sharp! You must be present to win. Prizes will not be shipped. 5. Follow “#VidConPassport” on social media for reminders on where some of the destinations will be located. CAUGHT DOING SOMETHING AWESOME

VIDCON ORIGINAL

STICKERS HANDED OUT BY VOLUNTEER RUNNERS

STICKERS HANDED OUT BY VIDCON BLACK BADGES

GET CAUGHT WEARING A VIDCON SHIRT

BE ONE OF THE FIRST 500 TO ATTEND THE VIDCON FEATURED CREATOR SHOW

BE ONE OF THE FIRST 500 TO ATTEND THE VIDCON AUSTRALIA KICKOFF EVENT

WIN A WIIU TOURNAMENT AT THE PAX GAMING ZONE

COMPLETE THE INFLATABLE OBSTACLE COURSE

COMPLETE A ROUND OF INFLATABLE JOUSTING

VISIT THE SWEET & SOUR BOOTH

VISIT THE SIMON & SCHUSTER BOOTH

VISIT THE JOEY GRACEFFA BOOTH

STEP ONE: VISIT PHOTO BOOTH TO PRINT PASSPORT PICTURE

CAUGHT TAKING A SELFIE,

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PARTICIPATE IN THE STRING ART AT THE VIDCON BOOTH

COMPLETE A ROUND OF BUNGEE RUN

VISIT THE PLANET DOLAN BOOTH


ACTIVITIES VIDCON BOOTH VidCon would not exist without our enthusiastic attendees. Come visit the Official VidCon Booth located in the Expo Hall and let your presence be known by participating in our attendee-inspired String Art. You can earn your first Passport Stamp by doing so and watch the VidCon colors weave a beautiful tapestry over the course of the event.

PAX GAMING ZONE VidCon is thrilled to partner with PAX to bring you a multi-console Gaming Zone located in the Expo Hall. This area will have several gaming stations featuring a variety of Xbox One, PS4 and Wii U games. You can free play with your friends or sign up for our daily tournaments to win a VidCon Passport stamp!

INFLATABLE CHALLENGE Run, jump, fall, and bounce right back up at the VidCon Inflatable Challenge located in the Expo Hall! Bring a friend or meet a new one by competing in a 1v1 game, and earn a VidCon Passport stamp by winning a round.

LIVE ARTIST James Patrick is an Australian artist with a passion for illustration, painting & sculpture. Some of James’ projects have included illustrating live for 200+ hours in a G-Star Raw shop window, painting an artwork with coffee, building a sculpture out of chocolate Tim Tams, and performing many more unusual artistic feats. For VidCon Australia, James will undertake a new ambitious artwork, simply titled “Deaf Graffiti,” which fuses the two unlikely counterparts of street art and sign language. Come see the art come to life in the Expo Hall over the course of the event.


MAPS

Entrance

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LIVE ARTIST: JAMES PATRICK

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VIDCON BOOTH

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CRYSTAL WOLF BY JOEY GRACEFFA

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SWEET AND SOUR

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PLANET DOLAN

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SIMON & SCHUSTER

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GEORGES CAMERAS

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MEET & GREET HALL The love is super mutual between creators and their fans. This is awesome, and it seems only natural that they should get to meet! At the same time, we want you to enjoy all that VidCon Australia has to offer rather than spend too much time waiting in line. All meet & greets have been ticketed ahead of time through a randomized lottery. The lottery has already been drawn, and there isn’t a way to get into the Meet & Greet Hall if you don’t have the appropriate wristband.

You will receive a wristband(s) when you pick up your badge at Registration if you were selected via the lottery. Damaged or defaced wristbands will not be honored, and lost wristbands will not be replaced. They’re specifically designed to withstand showers and parties and all kinds of stuff, so if you lose it or it is damaged, you’re out of luck. You will not get into your meet & greet session if you don’t have it. This is not a drill. Don’t lose your wristbands!

You can line up for each session ONE HOUR BEFORE the scheduled start time through ONE HALF HOUR AFTER the scheduled start time. If you show up earlier, security will tell you to go explore the rest of VidCon and come back later. Once inside the hall, match the number on your wristband to the booth numbers hanging above each line, and voila! You will be on your way to meet & greet heaven. Don’t forget to say hello to the person next to you in the queue zone—chances are you have a lot in common!

There are two types of meet & greets at VidCon. Please check the signage & listen to staff and volunteer instructions to help speed the process along. Professional Photographs: You will be given a card with a website link and an ID code when you get into line. After your photo is taken, you can go to that website, enter your code, and it will take you straight to your photos! No selfies at this session! Some creators may allow autographs—please listen to staff or volunteers for further instructions. Selfies and Autographs: Please respect a limit of up to 1 selfie and/or 1 item signed.

SATURDAY, 9 SEPTEMBER

SUNDAY, 10 SEPTEMBER

9:30 AM SESSIONS ENTRY ALLOWED: 8:30 AM - 10:00 AM Shannon Harris (Shaaanxo) Ian Hecox Kiana Jones (Freakmo)

9:30 AM SESSIONS ENTRY ALLOWED: 8:30 AM - 10:00 AM Jenn McAllister (jennxpenn) Caito Potatoe Jazza (Draw With Jazza) Skit Box (Adele Vuko, Greta Lee Jackson, Sarah Bishop)

12:00 PM SESSIONS ENTRY ALLOWED: 11:00 AM - 12:30 PM Liza Koshy Joey Graceffa The Roundabout Crew (Tom Armstrong, Elliot Morton, Ken Rodrigues) Danger Dolan 2:30 PM SESSIONS ENTRY ALLOWED: 1:30 PM - 3:00 PM MatPat Patrick Starrr Annika Victoria dodie Danielle Mansutti 5:00 PM SESSIONS ENTRY ALLOWED: 4:00 PM - 5:30 PM Funhaus (James Willems, Elyse WIllems, Lawrence Sonntag) HeyImBee Mamrie Hart

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12:00 PM SESSIONS ENTRY ALLOWED: 11:00 AM - 12:30 PM Tyler Oakley RackaRacka SketchShe (Lana Kington, Madison Lloyd) Grace Helbig Aunty Donna (Broden Kelly Bonnano, Mark Samual, Zachary Ruane) 2:30 PM SESSIONS ENTRY ALLOWED: 1:30 PM - 3:00 PM Wengie Gigi Gorgeous How to Cook That David Dobrik 5:00 PM SESSIONS ENTRY ALLOWED: 4:00 PM - 5:30 PM The Gabbie Show Ricky Dillon Hank Green Jamie & Nikki

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VIDCON APP Do you want to know the time & location of a panel or workshop? Or when and where your favorite Featured Creator is appearing? Need to find some quick food or get to the Lost & Found?

FAQ

FAQ

Download the VidCon Mobile App for the most up-to-date information about everyone and everything at VidCon! Available for iOS and Android—search the app store for “VidCon.”

OFFICIAL HASHTAG:#VIDCONAUS Tag everything with #VidConAUS. That includes your videos, Facebook posts, Instagrams, tweets, twitches, pins, tumbls, snaps, and chats!

Are you exploring with your VidCon Passport? Follow #VidConPassport on social media for clues on the locations of some hidden passport stamps.

DON’T MISS A THING! FOLLOW @VIDCON! VIDCONSNAPS

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Y IT

1:00 PM - 2:00 PM

Funhaus Q&A

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ROOM 212/213 Featuring: Lawrence Sonntag, Elyse Willems, James Willems

SATURDAY

2:30 PM - 3:30 PM

Hank, Grace & Mamrie Power Hour

10:00 AM - 11:00 AM

Welcome to VidCon Australia YOUTUBE COMMUNITY MAINSTAGE Join Elder Uncle Ian as he welcomes Hank Green and VidCon in a traditional “Welcome to Country.” Following the ceremony will be a special presentation from YouTube. 11:30 AM - 12:30 PM

Crafting a Community YOUTUBE COMMUNITY MAINSTAGE Moderator: Stephanie Patrick (Co-Owner - Theorist Inc.) Panelists: Jake Bley, Matthew Patrick, Danielle Mansutti, Tyler Oakley You love creators, and sometimes, it’s hard to tell if creators love you back. These YouTubers, however, are pros when it comes to community engagement, whether it be by responding to comments, hosting contests, or simply sliding into those DMs. What does it take to build not only a large community, but a strong one – and how do you tell the difference?

Wanna Collab? ROOM 210/211 Moderator: Cakes By ChoppA Panelists: The Gabbie Show, RackaRacka, Jayden Rodrigues Creators discuss the importance of networking with others, making friends and connections through collaboration, and how they have utilized the power of teaming up with other creators for mutual benefit. Because we’re better together!

Small, Rising, Established ROOM 212/213 Moderator: Mathew McKenna Panelists: Louna Maroun, Caito Potatoe, Jenn McAllister (jennxpenn) Creators in distinct stages of their careers discuss how their experiences have differed in each stage, what the biggest positives and negatives have been, and all the nitty gritty in the transition between. 1:00 PM - 2:00 PM

Don’t Feed the Trolls ROOM 210/211 Moderator: Pamela Horton Panelists: Erin May Henry, Tanya Hennessy, Neel Kolhatkar, Ricky Dillon, Damian Parker (HeyoDamo) Every YouTuber gets negative comments, and they’re not always backed by good intentions or constructive criticism. These creators will tell us how they filter out useful feedback, focus on the positive, and stay confident about the content they make, even when they’re wading through the mire and muck of a particularly rough comment section.

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YOUTUBE COMMUNITY MAINSTAGE Join Hank Green, Grace Helbig, and Mamrie Hart, the internet’s sweethearts, for an hour of discussion, laughs, and questions answered.

Growing Up Online ROOM 210/211 Moderator: Jenn McAllister (jennxpenn) Panelists: Nathan Zed (TheThirdPew), Ricky Dillon, Mathew McKenna What’s it like to have your younger years displayed on the internet for all to see? How do you navigate the murky waters of identity vs persona when you want to change your content up? Listen as these creators who have spent a huge chunk of their lives online tell all! 4:00 PM - 5:00 PM

Tyler Oakley Q&A YOUTUBE COMMUNITY MAINSTAGE Join Tyler for an hour of Q&A fun!

Laugh It Up ROOM 210/211 Panelists: Neel Kolhatkar, Tanya Hennessy, Ian Hecox, Grace Helbig Some of the internet’s funniest funny people talk about how they keep the comedy coming.

7:30 PM - 9:30 PM

VidCon Featured Creator Show YOUTUBE COMMUNITY MAINSTAGE Hosted by: Madison Lloyd & Lana Kington of SketchShe Featuring: Liza Koshy, Joey Graceffa, dodie, David Dobrik, The Gabbie Show, Matthew Patrick, Nathan Zed (TheThirdPew), Jenn McAllister (jennxpenn), Ricky Dillon, Kati Morton, Skit Box, Sarah Stone, How To Cook That, Cakes By ChoppA, Damielou Shavelle, The Roundabout Crew, Benny Davis, Aunty Donna, Louna Maroun, and Jazza (Draw With Jazza) Gather your friends and bring the first day of VidCon Australia to a close at the VidCon Featured Creator show. Don’t miss your chance to Snapchat and Instastory exclusive performances and collaborations from your favorite YouTubers live and direct on the biggest stage at the convention. It’s gonna be LIT!

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10:00 AM - 11:00 AM

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SUNDAY Internet Music Makers

Race Forward with Online Video

11:30 AM - 12:30 PM

Jenn & Ricky Power Hour How Do You EDU? ROOM 210/211 Moderator: Jessica Holsman (Study With Jess) Panelists: Hank Green, Armando Hasudungan, Dagogo Altraide (ColdFusion), Kati Morton With the explosion of popularity of educational channels, how do our panelists create smart content that stands out and gets noticed without falling into sensationalized, clickbait-y traps? Let’s find out! 1:00 PM - 2:00 PM

Out Online YOUTUBE COMMUNITY MAINSTAGE Moderator: Rohan Salmond Panelists: AJ Clementine, Jake Bley, Jordan Raskopoulos, Damian Parker (HeyoDamo), Patrick Starrr The struggles and liberation of the LGBTQ+ community and individual experiences of its members are both deeply connected and incredibly unique. Online video has dispelled some of the isolation that comes with growing up LGBTQ+, but it does not always automatically create totally safe spaces, either. What victories has this community realized through digital media, and what challenges lie ahead?

Gamers Unite ROOM 210/211 Moderator: Matthew Patrick Panelists: Lawrence Sonntag (Funhaus), Elyse Willems (Funhaus), James Willems (Funhaus) Gaming channels make up one of the biggest verticals in all of online video, and starting a gaming channel is just the beginning. Livestreams? YouTube? Twitch? Listen to some of the most successful gamers as they discuss how to maintain, manage, and keep your brand and content relevant in the giant sea of gaming.

ROOM 210/211 Join Jenn McAllister and Ricky Dillon for an hour of Q&A fun!

Beauty Beat ROOM 212/213 Moderator: Rick Matthews (VP International Kin Community) Panelists: Shaaanxo, Kiana Jones (Freakmo), Caito Potatoe, Patrick Starrr Hear it straight from creators whose approach to beauty and fashion content has lifted them up amongst the glittering guru stars. Tutorials? Get Ready With Me? Contouring? Just Being You? They’ve got it all and they’re here to share their fabulous wisdom. 4:00 PM - 5:00 PM

Gabbie, David & Liza Power Hour YOUTUBE COMMUNITY MAINSTAGE Join The Gabbie Show, Liza Koshy, and David Dobrik for an hour of Q&A fun!

Sisters Doin’ It for Themselves ROOM 210/211 Moderator: Erin May Henry Panelists: Kiana Jones (Freakmo), Damielou Shavelle, Danielle Mansutti, Mamrie Hart Women make up a significant portion of the overall participants of social media and online video but are still largely underrepresented in leadership positions and faces of channels overall. Find out how these kickass women busted through that glass ceiling and climbed to the top of their careers, their business, and their industry.

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YOUTUBE COMMUNITY MAINSTAGE Moderator: Kati Morton Panelists: AJ Clementine, Nathan Zed (TheThirdPew), Jessica Holsman (Study With Jess), dodie, Annika Victoria Let’s get into our brains. How has online video affected the way you experience mental health? When is it bad for you? What’s the role in sharing your experiences – whether online or IRL – in your wellbeing, and how has online video changed that experience for so many?

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Let’s Talk About Mental Health

ROOM 210/211 Moderator: Pamela Horton Panelists: Jayden Rodrigues, Stephanie Hames (SasEffects), Louna Maroun, Lee Naimo, There’s something weirdly satisfying about just, like, getting into stuff, and the internet has allowed these creators to do so unabashedly – finding a big swath of like minded people. Online video lets people be nerdy, unapologetically. Let’s nerd out together!

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Nerding Out

2:30 PM - 3:30 PM

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ROOM 212/213 Moderator: Lee Naimo Panelists: Sarah Stone, Louna Maroun, Damielou Shavelle, Benny Davis, dodie These days, there are a million routes to musical notoriety, and the traditional paths of record making and show playing are by no means necessary. Listen as these musicians talk about how the internet has opened up unique opportunities for their careers.

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YOUTUBE COMMUNITY MAINSTAGE Moderator: Ashley Wylde Panelists: Wengie, Nathan Zed (TheThirdPew), Ken Rodrigues (The Roundabout Crew), Alonzo Lerone Struggling to find accurate or nuanced representations of themselves in television or film, many people of color have carved spaces for themselves on YouTube. Find out how these creators’ identities have influenced their career paths and audience reaches, and how, through the power of social media, they are confirming the fact that #representationmatters.


NEW ERA. NEW ESTATE. NEW EVIL. JOIN TO WATCH NOW VIDCON

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2:30 PM - 3:30 PM

Doing YouTube Part-Time

SATURDAY 11:30 AM - 12:30 PM

YouTube Mainstage Address CREATOR TRACK MAINSTAGE Presented by YouTube It’s never been a better time to be a Creator. In this session you’ll get to know the latest YouTube features and innovations directly from the Product Managers that build them, and learn about how YouTube can help you create awesome videos, find new fans, and build your channel.

Creating & Maintaining Your Community ROOM 203/204 Moderator: Jazza (Draw With Jazza) Panelists: Damielou Shavelle, Benny Davis, Jessica Holsman (Study With Jess), Alonzo Lerone Engaging and keeping up with your community can be a full-time job, and it can be mentally taxing, too! Learn some tips and tricks on interacting meaningfully – but efficiently – with your online communities.

Master Your Fear: How to Be a #girlboss ROOM 207 Presented by: Erin May Henry Master Your Fear is a workshop focused on empowering female creatives and entrepreneurs to overcome fear and self-doubt. Run by a business and mindset coach, this workshop will give you practical and actionable advice to help you push past mindset limitations so that you can begin to move fiercely towards your dreams. 1:00 PM - 2:00 PM

Controlling Your Career as a Female Creator CREATOR TRACK MAINSTAGE Moderator: Suzanne Nguyen (StringStory) Panelists: Sarah Stone, Brianne Worth, Grace Helbig These women are busting open the door and through the glass ceiling of the boys’ club. Learn how they’re shaking up this traditionally male space in tech and media when crafting content, directing teams, managing social, and more.

10 Exclusive YouTube Algorithm Cracking Tips ROOM 203/204 Matt Gielen, CEO of Little Monster and writer of Reverse Engineering the YouTube Algorithm and Cracking YouTube in 2017, will give you ten of the juiciest, never-before-heard tips YOU should know if you want to grow your audience on YouTube.

YouTube Analytics: Success, Engagement, and More

ROOM 203/204 Moderator: Ashley Wylde Panelists: Armando Hasudungan, Tanya Hennessy, Brianne Worth A content creator must find time to go to school or hold down a traditional job (and maybe even practice self-care) while making content and keeping their online video career afloat and growing. Find out how these creators do it and how you can improve your own balance between work and play. 2:30 PM - 5:00 PM

Business Skills Level-Up for Creators ROOM 207 Presented by: Fleur Filmer (Chief Strategist CreatorUp) You’ve got compelling content and a devoted following, but what are your next steps to building a scalable and sustainable digital media business? Join this immersive, half-day workshop that will equip you with the skills you need to create a media venture that will thrive financially as your subscriber count continues to grow. Industry experts and experienced Creators lead you step-by-step through the logistics and strategic planning required to drive your growing business and to manage your increasing brand collaborations. This workshop includes collaborative, hands-on activities, as well as take-away action items to turn your channel into a sustainable business. Participation-based experiences ensure that you go home invigorated by a supportive network of peers (and future partners!) and clear next steps for your business. 4:00 PM - 5:00 PM

Girls Aren’t Funny CREATOR TRACK MAINSTAGE Featuring: Lana Kington & Madison Lloyd of SketchShe and Sarah Bishop, Greta Lee Jackson, Adele Vuko of Skit Box Listen as these five badass women talk about their careers in comedy on the internet and beyond. They’ll discuss their experiences with tv, film, virality, music, parody, sketch comedy, and more!

Facebook Video for YouTubers: How to Make It Work for You ROOM 203/204 Presented by: Mark Robertson (Co-Founder - Little Monster Media; Founder - ReelSEO), Carla Marshall (Editor in Chief - Tubular Insights) The rules for Facebook video success differ considerably from those of YouTube. Now is the perfect time to take a closer look at Facebook video and what strategies would work best for you in engaging viewers on that social video platform. Learn how to get the most out of your Facebook video strategy with our tips and tricks for driving views and engagement.

ROOM 207 Presented by YouTube

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10:00 AM - 11:00 AM

PLENARY FOYER Following the close of the Creator Track Keynote, swing on over to the Level 2 Foyer of the MCC from 7:00 PM - 9:00 PM for the Creator Track Reception, where you can network, meet new friends, or chat with old ones. Appetizers are provided, and a cash bar will be available to attendees over 18.

SUNDAY 10:00 AM - 11:00 AM

Oversharing: How Much Is Too Much? CREATOR TRACK MAINSTAGE Moderator: Kati Morton Featuring: The Gabbie Show, Damian Parker (HeyoDamo), Danielle Mansutti, Mamrie Hart What effects does sharing your world with the world actually have on your personal life, and what happens when you lose your balance? Find out how to keep the scales from tipping too far in one direction or another from these creators who are mastering the art of the share.

11:30 AM - 12:30 PM

Building a Team CREATOR TRACK MAINSTAGE Moderator: Stephanie Patrick (Co-Owner - Theorist Inc.) Panelists: How To Cook That, Tom Armstrong (The Roundabout Crew), Danger Dolan, dodie, Ian Hecox It’s a daunting step for the growing creator – how the heck do you find people to hire who can help you with your channel? And how can you make sure they won’t suck? These panelists have top-notch support systems – learn how they assembled their teams and what they learned in the process.

How to Make the Best Video with What You Have ROOM 203/204 Moderator: Mathew McKenna Panelists: Brianne Worth, Jake Bley, David Dobrik Even if you don’t have a huge budget or the latest tech, it is entirely possible to craft engaging, high-value content on YouTube. But how do you make it, fake it, or break that mold?

How to Win Deals with Your Favorite Brands ROOM 207 Presented by: Steve Crombie (CEO - Totem), Amelia Darmawan (Strategy Director - Totem) When it comes to making money online, working with brands can be a great way to get cash flow. Understanding how to work with brands can be tricky, so get the inside scoop from the people who match brands with influencers every day. Learn about what brands are looking for, what to expect when working with them, and how to maintain and authentic relationship with your fans when producing branded content.

What’s New on YouTube? ROOM 203/204 Presented by YouTube

1:00 PM - 2:00 PM

One-Person Productions: How Do You Do It All? ROOM 203/204 Moderator: Erin May Henry Panelists:Jamie (Jamie & Nikki), Dagogo Altraide (ColdFusion), Alonzo Lerone, Stephanie Hames (SasEffects) It might be nice to only have to answer to yourself, but being a one-person production team presents a lot of challenges, too. Become a juggling master with these creators who really can do it all.

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Creator Track Reception

ROOM 207 Presented by: Suzanne Nguyen (StringStory) In today’s fast-paced world, 10 seconds is all you need for your audience to say “yay” or “nay.” Think about it: time is money, and 10 seconds (or less) is not a huge investment for consumers. They are more inclined to view the content in its entirety with candy or bite-sized content, resulting in higher viewer retention rates. So, how can micro-videos be used be used to spark interest and visually appeal to the audience? The answer: Create candy content. This workshop will teach creators the best practices on creating micro-video content that is visually appealing and engaging.

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7:00 PM - 9:00 PM

Bite Me: Creating Bite-sized Candy Content with Video

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CREATOR TRACK MAINSTAGE Hosted by: The Roundabout Crew Featuring: The Gabbie Show, Hank Green, Sarah Bishop (Skit Box), Sarah Stone, Damielou Shavelle, Suzanne Nguyen (StringStory), How To Cook That, Jayden Rodrigues, AJ Clementine, Benny Davis, YouTube, Screen Australia It’s 2017, and within the past year, online video has experienced massive changes that few have foreseen. Major platforms like Vine have expired, live-streaming has exploded in popularity, and apps like musical.ly and YouNow are becoming the signature platforms of a new generation of online video creators. These creators and influencers have all navigated this ever-changing landscape and have learned to be successful, maintain their mental health, and remain fresh and innovative despite all the moving pieces that surround them. They’re here to share their journey, offer their opinions on what’s to come, and give insight into their unique creative processes. Featuring talks by creators and YouTube, plus musical performances!

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5:30 PM - 7:00 PM


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4:00 PM - 5:00 PM

The State of Online Video: Being a Creator in Australia

SUNDAY 1:00 PM - 2:00 PM

‘’Skip Ahead’ with Google and Screen Australia ROOM 207 ‘Skip Ahead’ is a joint initiative of Screen Australia and Google to help a new generation of online storytellers to expand their vision and the ambition of the content they create. Since 2014, over the course of three funding rounds, it has supported 14 YouTube channels with significant finance to push themselves and their subscribers to the next level, and support them to work towards sustainable careers. Past recipients include Mighty Car Mods, Superwog, RackaRacka, SketchShe, Charli’s Crafty Kitchen, and many more. Come along to learn about future plans for this unique Australian world-first funding opportunity, and hear from previous recipients. Speakers include Mike Cowap, Investment Manager, Screen Australia, and Dan Stephenson, Content Partnerships Manager, YouTube. 2:30 PM - 3:30 PM

YouTube Honesty Hour CREATOR TRACK MAINSTAGE Moderator: Hank Green Panelists: Mathew McKenna, Jazza (Draw With Jazza), Dagogo Altraide (ColdFusion), Chloe Ting In the ever-evolving and changing sea of procedures, restrictions, features, rules, and information on YouTube, how do you keep up? How can you stay on top of it all, and how can you find a community of support when things go weird or wrong? Get ready for 60 minutes of honest, candid conversation as these creators talk about the issues on everyone’s minds.

Short Videos; High Production Values ROOM 203/204 Moderator: Tom Armstrong (The Roundabout Crew) Panelists: Adele Vuko (Skit Box), RackaRacka, Max Miller (Aunty Donna) Just because a video is short, that doesn’t mean it can’t look AMAZING. This panel of creators will talk about what it’s like to create elaborately planned, spectacular-looking content for the internet.

From Script to Millions of Screens: How to Write and Market a Narrative Web Series That Goes Viral ROOM 207 Presented by writer/director/producer Julie Kalceff, and using her international smash-hit series Starting From Now as a case study, this hour-long masterclass will explore how to create a successful web series. Topics will range from the writing process and how to plot for the web to finding and building an audience to common pitfalls, and ultimately, how to leverage your eventual success. Ideal for screen practitioners looking to make their mark with an online narrative series.

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CREATOR TRACK MAINSTAGE Moderator: Cakes By ChoppA Panelists: Elliot Morton (The Roundabout Crew), Stephanie Hames (SasEffects), Neel Kolhatkar, Screen Australia Online video is, in many ways, a unifying global industry, but there are still cultural and commercial differences that settle on the surface when you move from place to place. Australia and New Zealand have their own unique patterns, practices, and challenges, and these local creators will dig into details about what it’s like to live and work in this ecosystem.

Livestreaming Workshop with MatPat & Stephanie of GTLive ROOM 203/204 We’re doing it LIVE! The hottest trend in video right now is livestreaming, giving you direct access to your audience wherever and whenever you want. But while it may seem easy to just turn on the camera and go live, it’s actually MUCH more complicated than it seems. Between Twitch, YouTube, Facebook, YouNow, and so many more, which site do you go with? What do you stream? Do you notify subscribers? How do you get money? Join YouTube’s largest livestreamers MatPat and Stephanie of GTLive as they take you through what it takes to make a big splash LIVE on camera.

How to Make Billions of Cash Money Dollars with Sketch Comedy on the YouTube ROOM 207 Presented by Australian comedy troupe Aunty Donna who do not have billions of cash money dollars and won’t teach you these things because it’s impossible. Rather, this hour will focus on Aunty Donna’s journey from an unknown live act based in Melbourne, to a YouTube and TV creating, podcast recording, international touring collective that have thousands of fans all over the world. Hear how these five drama graduates (and one film graduate) managed to get their start online and build a career from a few silly videos and the constant fear of being fired from their part time jobs. There will also be a PowerPoint Presentation.

Need a place to chill out? The Creator Track Lounges are casual, comfortable places to recharge (mentally and electronically) and meet with your fellow up-and-coming video creators. The Creator Track Lounges will be in Rooms 205 & 206 on Level 2 in the convention centre and will be open 8:30 AM - 6:00 PM on Saturday and Sunday.

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SATURDAY - ROOM 208 11:30 AM - 12:30 PM

Kati Morton

2:30 PM - 3:30 PM

AJ Clementine

4:00 PM - 5:00 PM

Damian Parker (HeyoDamo)

5:30 PM - 6:30 PM

Mathew McKenna SUNDAY - ROOM 208

10:00 AM - 11:00 AM

Sarah Stone

11:30 AM - 12:30 PM

Chloe Ting

1:00 PM - 2:00 PM

Armando Hasudungan

2:30 PM - 3:30 PM

Alonzo Lerone

4:00 PM - 5:00 PM

SketchShe (Lana Kington, Madison Lloyd)

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Sessions are one hour long. All Creator Track attendees who received a spot at a Creator Chat have been notified via email. If you were one of those people, here is the Creator Chat schedule:

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Creator Track attendees have been pre-selected via lottery to convene around a table for an hour with a Featured Creator and a dozen or so other attendees. Attendees will be able to talk to Featured Creators about topics such as video production, social media management, and all sorts of other professional wisdom.


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10:00 AM - 10:45 AM

Snapchat for Business: Fundamentals to Grow, Scale, and Convert

SATURDAY 9:00 AM - 9:45 AM

Confronting Brand Safety and Trust Head On ROOM 216 Moderator: Peter Barrie (CEO/Co-Founder Datahat) David Lee (Head of Digital - Initiative) Mark Migliorini (GM Media - Sportsbet) Stephen Wright (Director - Programmatic Media) Advertising is under siege. Programmatically placed ads are in crisis, as major brands pull away from demand-driven marketplaces. Media multiplies exponentially, as 400 hours of video are uploaded to YouTube every minute. This session looks at the changing face of advertising, from spots and dots to creators and influencers, along with focusing on how to value context and quality, how media buying needs to change, and how to ensure brand safety in an increasingly programmatic world - both today and tomorrow.

Setting Up for Success ROOM 217 Brendan Gahan (Founder - Epic Signal) Everyone knows you can’t just make something “go viral.” But there are things you can do to increase the odds. Epic Signal lead Brendan Gahan will take you through his checklist of things to ask before any creative gets launched into the world and will discuss how to recognize ideas that have the best chance of catching on.

Harnessing the Power of Micro-Influencers ROOM 218 Kaia Webber (Business Director - Slingshot) Millie DiMaio (Digital Director - Slingshot) It’s not just about the top creators. How do you find folks that like your product and service, and then will tell their audiences about it - and can you do it at scale without vast oversight and big expense? This session explores the new tools, strategies, and models to harness hundreds or even thousands of influencers at scale.

ROOM 217 Suzanne Nguyen (StringStory) Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, tech strategist and Snapchat star Suzanne Nguyen will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important, and steps for creating micro-content for short form storytelling. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Understanding the Unpredictable Video Consumption Habits of Generation Z ROOM 218 Moderator: Tom Maynard (Founder and CEO Marquee Studios) Andrew Brentnall (Creative Director - Marquee Studios) Kylie Robertson (Kids Market Development & Innovation Lead - Australian Football League) Robi Stanton (Vice President and General Manager - Turner International Australia, New Zealand & Pacific) By all normal metrics, the video consumption habits of today’s teens and tweens just don’t make sense. Many of them would rather watch on a mobile phone, for example, even when the same content is playing on the big screen TV. Vertical video is preferred over horizontal. And the tap-tap-tap of scene consumption can frustrate even the most experienced marketers and producers. So how do you make sense of this new consumption world? This panel brings together experts in creating formats, shows and commercial content for GenZ, and shares their secrets of appealing to this frustrating audience. 11:00 AM - 11:10 AM

10:00 AM - 10:45 AM

Welcome to VidCon

Building Locally, Thinking Globally ROOM 216 Moderator: Chris Adams (Founder - Orbit Media Group) Althea Lim (CEO - Gushcloud Group) Guillaume Deront (Country Manager Gleam Australia) Kate Edwards (Co-Founder and CEO - SnackableTV) Sophie McGill (Executive Director APAC Megastar- MSMCI) On average, most Australian-built digital properties get only 5-8% of their audience locally. How do you think about building digital properties that work locally - and attract sponsors - but that will mostly be viewed outside the country? How do brands and agencies think about supporting local content, and how should creators think globally when developing new properties? Does this affect creators on other social channels, including Facebook and Instagram, or just YouTube? Can TrueView and Facebook boosting help to reach a local audience? This seminar explores those topics and more.

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ROOM 219/220 VidCon founder Hank Green welcomes attendees to the first ever Australian VidCon and shares his vision for the future of video. 11:10 AM - 11:35 AM

Fireside Chat with Michelle Guthrie, Managing Director at ABC ROOM 219/220 Moderator: Chris Adams (Founder - Orbit Media Group) Michelle Guthrie (Managing Director - ABC) With significant experience in both traditional and digital media, Michelle Guthrie is forging a major cultural and structural transformation at the ABC. This fireside chat will explore the future of broadcast and digital video - and how the two are coming together.

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2:00 PM - 2:45 PM

Facebook Video Growth Hacking: Tips & Tricks to Optimize for the Algorithm

12:35 PM - 12:50 PM

Special Announcement and Presentation ROOM 219/220 Big news coming to VidCon Australia! You won’t want to miss this special announcement and presentation!

ROOM 218 Moderator: Mike Cowap (Investment Manager Screen Australia) Christiaan Van Vuuren (Actor and Vlogger) Kate McCartney (Co-Founder - Katering) Kate McLennan (Co-Founder - Katering) Paul Walton (Producer and Partner - Princess Pictures) Michael Shanks (Writer/Director - LateNite Films) The fastest way to TV these days is through online video, by building a property online and proving you have an audience. Once you’ve built a successful franchise on digital platforms, you’re not done. You can take that property to a variety of new distribution sources that will extend your reach and expand your revenue. This session brings together producers that have done it, broadcasters that are actively scouring digital platforms, and those who have gone back and forth in both directions. 3:00 PM - 3:25 PM

1:00 PM - 1:45 PM

Lunch with Facebook: The Future of Facebook Video

Fireside Chat with Jonathan Price, Co-Founder and Managing Director of SouthSouthWest

ROOM 219/220 Grab lunch from the Gushcloud Industry Lounges and hear directly from Facebook about the latest developments with video, from live to monetization. Learn how to use creative tools on Facebook to engage your audience, how to create community-driven video that fosters discovery and discussion among your fans, and how creators can drive sustainable growth.

ROOM 219/220 Moderator: Trent Blacket (Managing Director ROAR Asia Pacific) Jonathan Price (Co-Founder and Managing Director - SouthSouthWest) The digitization of media has rapidly turned into the digitization of everything - especially brands and products. Brand owners and managers are suddenly faced with consumers hungry for more than just amazing goods and services: they expect and demand a distinctive and unique experience that connects to them on a personal level. The line between product, marketing, and consumption has disappeared, to the point that creators and influencers are now at the forefront of product creation. SouthSouthWest is one of the leading brand experience agencies, helping iconic global brands including Nike, Google, and Kathmandu evaluate their brand beyond the physical and into the experiential realm. In this discussion Jonathan will talk about how product and brand creation is changing, the forces which are underpinning this change, how online video creators and influencers have become essential to the process, and what that means for agencies and brands now and over the next 10 years.

2:00 PM - 2:45 PM

Should Brands Make Their Own Content? ROOM 216 Moderator: Ivan Gomez (Managing Director Department of the Future) Cisco Corea (Director // Producer // DOP joker_theory) Jamie Crick (Social Media Director - Emotive) Lauren Joyce (Head of Strategy - BROAD) Steve Crombie (CEO - Totem) Marriott, Red Bull, Mountain Dew, and many other brands have moved beyond working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. Is this a way out of the trap of paying for access to audiences and paid media, or is it just a waste of money?

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ROOM 219/220 Join YouTube Managing Director for APAC, Gautam Anand, as he shares what’s coming next at YouTube. Joined by special guests, he’ll share some of YouTube’s latest innovations while offering a sneak peek into the company’s latest slate of Original Programming.

Success Stories: Transitioning from Digital to TV and Other Traditional Outlets

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YouTube Keynote

ROOM 217 Derral Eves (CEO - Creatus) More than half of all viewership on YouTube comes from the video discovery algorithm. These traffic sources are the true key for massive channel growth on YouTube. Come learn how this algorithm works, the main triggers, and how to use it to make it work for your channel.

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12:05 PM - 12:35 PM

Growth Hacking YouTube: Triggering Algorithm-Driven Views

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ROOM 219/220 Mark Robertson (Co-Founder - Little Monster Media; Founder - ReelSEO) Facebook, the largest social platform on earth, has put video at the forefront of the Facebook experience - and it’s working. According to Facebook, more than 500MM people watch video on Facebook every day. In this session, Mark Robertson will present the latest research into driving growth with social video. Attendees will walk away with actionable, proven strategies, tips, and tricks to drive more exposure, views, and engagement for your content.

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SATURDAY

Creators Tell Brands and Agencies What THEY Want

3:25 PM - 3:55 PM

Reverse Engineering the YouTube Algorithm Expanded ROOM 219/220 Matt Gielen (Founder and CEO - Little Monster Media Company) In his second essay on the subject, world-renowned audience development expert Matt Gielen deconstructed how YouTube uses various elements of demographic information and machine learning to promote videos across its site to audiences. Matt presents the high-level view of his findings, with details on how you as a creator or video publisher can leverage these algorithm discoveries to build your audience. 3:55 PM - 4:30 PM

How to Use Influencers for Your Marketing Campaigns ROOM 219/220 Moderator: Fiona King (Director - Go Collaborate) Amelia Darmawan (Strategy Director - Totem) Clare Winterbourn (Founder of VA Talent ValleyArm Digital) Gretta van Riel (Founder / CMO - Hey Influencers) Natalie Novak (Agent - United Talent Agency) Virginia Salas Kastilio (CEO - Ginicanbreathe) This session brings together experts in influencer marketing to explore how to use social video channels to achieve tangible business outcomes. We focus on how to evolve from using video and social from a branding and awareness tool towards driving hard metrics and ROI, along with specific techniques to partner successfully with influencers and creators. 4:30 PM - 4:45 PM

Business Models of the Future for Online Video: Innovate or Die ROOM 219/220 Steve Crombie (CEO - Totem) Australian consumer needs are moving faster than the industry can accommodate. The local media landscape across music, media, sports, tech, government, and education hasn’t kept up with millennial and GenZ expectations. A small number of organizations now “get it”, but too many others are poised on a precipice of disaster. In this session Totem CEO Steve Crombie details the trends that are rapidly remaking Australia’s media landscape and the insights that brands, media companies, and agencies need to embrace to remain relevant.

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ROOM 219/220 Moderator: David Lee (Head of Digital - Initiative) Chloe Ting Cakes By ChoppA Virginia Salas Kastilio (CEO - Ginicanbreathe) Rasmus Kolbe (Influencer & Creator - HelloRasmus) Want to know how to work with creators? Find out from the horses’ mouth. This session brings together top online video creators and will explore just how they like to work with brands on activations, sponsorships, and other collaborations. 6:00 PM - 8:00 PM

Industry Reception Presented by Totem CARGO HALL The Industry Reception, presented by Totem, will take place at the Cargo Hall just outside of the MCEC. Please join the Industry Track attendees, speakers, advisory board, and VidCon executives as we raise a glass (or two) and celebrate the growing business of online video. Appetizers and a limited number of drinks will be provided. A cash bar will also be available.

SUNDAY 9:00 AM - 9:45 AM

Everything You Always Wanted to Know About Ad Guidelines and Sponsorship Disclosures: Know Your AANA and the FTC ROOM 216 Moderator: Liz Ferguson (Managing Director Kin Community) Yasmin Naghavi (Senior Lawyer Media Arts Lawyers) The laws around ad composition, sponsorships, disclosures, and product placement are complex and different from country to country. This session dives into what you need to know about ad guidelines and disclosures in Australia, along with what rules and regulations look like around the world.

Producing Broadcast Quality Content with Your Mobile Phone ROOM 217 Cisco Corea (Director // Producer // DOP - joker_theory) You don’t need a super-expensive camera to make beautiful and compelling content. In fact, chances are you can make high-quality videos with your mobile phone. In this session, Cisco Corea shares secrets, tips, and tricks for how to get the most out of the camera that’s with you all the time. This session will include techniques and details on how brands can use smart phone cameras to create compelling video that keeps them active and relevant on social. In addition, this workshop also shows how journalists and other creators can tell news stories in new and compelling ways with mobile phones. Finally, Cisco will share his favorite hardware devices and software tools to pump up the quality of any smart phone.

AUSTRALIA


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9:00 AM - 9:45 AM

The Role of Music in the Online Video Ecosystem

Roundtable with Matt Gielen ROOM 217 Matt Gielen (Founder and CEO - Little Monster Media Company) Matt expands on his mainstage talk from Saturday in this roundtable where you can ask him to delve into any of the topics he raised - or really talk about anything on your mind.

11:20 AM - 11:40 AM

Fireside Chat with Steve Raymond, CEO of 8i ROOM 219/220 Moderator: Jim Louderback (Editorial Director VidCon Industry Tracks) Steve Raymond (CEO - 8i) Did you ever want to transport yourself magically into another experience or see someone transported into your world? 8i has developed technology that does just that! Steve Raymond, CEO of 8i, will talk about his company’s ground-breaking new technology and will also explore the future of virtual reality, augmented reality, and space and time itself! 11:40 AM - 12:10 PM

Digital Video: A Woman’s World?

Building a Media Business Around Niche Content ROOM 218 Moderator: Andrew Webster (VP of Content - Screen Queensland) Ann Reardon (Creator and CEO - How to Cook That) Brian Cobb (Founder and Creative Producer Cobbstar Productions) Julie Kalceff (Writer Director Producer - Common Language Films) Shannon Jones (Creator and Show Runner - Bounce Patrol Kids) Niche is the new black! You no longer need a huge mass audience for media success when all the world is watching. This panel brings together successful niche creators to share their secrets! Learn from those who found success focusing on a niche - from food to kids to LGBT webseries and more.

ROOM 219/220 Moderator: Liz Ferguson (Managing Director Kin Community) Erin May Henry Rachel Aust (Creator) Sarah Bishop (Skit Box) Julie Kalceff (Writer Director Producer - Common Language Films) Join us for a celebratory discussion on Australian female entrepreneurs in social video. Some of the most successful YouTube stars in Australia are women. Let’s talk online video as a place of freedom of expression for female creatives. How do they commercialize their content to create viable businesses?

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ROOM 216 Moderator: Brendan Gahan (Founder - Epic Signal) Jonny Peters (Creative Director - Cobbstar Productions) Katy Morrison (Co-Founder & Executive Producer VRTOV) Nathan Anderson (COO and Co-Founder - Start VR) Scott O’Brien (CEO and Co-Founder - Humense) In this session, you’ll learn practical tips on how to create VR, what works, and what doesn’t. The rectangular screen is gone! Now we must ask how can we, as creators, paint a picture on a new canvas? This seminar shares the secrets of content creation, inexpensive tools and cameras to get you started, and the mentality of working in a new medium. Join the discussion and find out the most exciting ways to shoot 360 video, what the entertainment industry is thinking, the newest applications in the genre, and the very exciting future of storytelling.

ROOM 219/220 Matthew Patrick (Creator and President - The Game Theorists / Theorist Inc. Consulting) Brands spend massive amounts of time and resources trying to understand audience behavior. But at its core, the decision of whether or not an audience clicks and watches is based on some simple psychological principles. This presentation, from one of the top YouTube creators and strategists, combines audience behavior data with behavioral psychology principles to explain the user journey on YouTube. The discussion starts with why viewers use a particular digital platform, then talks about what makes some videos more inherently clickable than others, what type of cues signal viewers to stay engaged with a piece of content, and ultimately psychological factors that drive them to take additional steps, from liking a video to following a creator to an off-platform landing page. Learn how leveraging the viewer’s own psychology ultimately leads to a greater ability to program for the audience and more highly-engaged viewers on every video.

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Storytelling in VR: Best Practices for Producing AR and VR Video

The Psychology of the Watch Journey from MatPat

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10:00 AM - 10:45 AM

11:00 AM - 11:20 AM

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ROOM 218 Moderator: Sophie Hirst (Product Marketing Manager - YouTube) Luke Gordon (Co-Founder - Score Addiction) Shae Constantine (Co-Founder and Creative Director - SnackableTV) Online video is where many artists now go to build audiences, sell merchandise and kick off tours. Many music publishers are using the power of online to break in new acts and find new stars. But the relationship is uneasy at best. This panel explores best practices for how musicians and publishers can work with online video platforms and each other in this new digital world.


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2:00 PM - 2:45 PM

Roundtable with Mark Robertson ROOM 216 Mark Robertson (Co-Founder - Little Monster Media; Founder - ReelSEO) Mark expands on his mainstage talk from Saturday in this round-table where you can ask him to delve into any of the topics he raised - or really talk about anything on your mind.

SUNDAY 12:10 PM - 12:50 PM

Innovation Showcase: Guilty, Ludo, Mad Kids, and The Woolshed Company ROOM 219/220 Moderator: Jim Louderback (Editorial Director VidCon Industry Tracks) Simon Britton (Founder - ScreenPro/Online Video Awards) Daley Pearson (Producer - Ludo) Dave Christison (Executive Producer/ Managing Director - The Woolshed Company) Jason Byrne (Producer - Guilty Content) Matt Lovkis (Writer / Director / Performer Mad Kids) Who are the most innovative new creators in Australia? What are they working on today? Join Simon Britton and Jim Louderback as they talk to the newest crop of amazingly creative producers and see what they’re building, drill into the importance of innovation, and explore how you create a lasting creative culture. Producers highlighted include Woolshed Studios, Guilty Content, Mudo, and Mad Kids. 12:50 PM - 1:00 PM

Fireside Chat with Helen Simondson, Head of ACMIX at ACMI ROOM 219/220 Moderator: Jim Louderback (Editorial Director VidCon Industry Tracks) Moderator: Simon Britton (Founder ScreenPro/Online Video Awards) Helen Simondson (Head of ACMIX Australian Centre for the Moving Image (ACMI)) The ACMI connects makers, thinkers, viewers, and players at Australia’s national museum of film, TV, video games, digital culture, and art. As head of public programs and education, Helen has her finger on the pulse of new forms of digital video and creative media. This fireside chat looks into the future of visual media in Australia and around the world. 1:10 PM - 1:55 PM

Lunch with Instagram: How to Master Your Instagram Strategy ROOM 219/220 Jackson Williams (Strategic Partnerships, Emerging Talent - Instagram) Grab lunch from the Gushcloud Industry Lounges and come join Instagram’s Jackson Williams as he shares secrets on building a business on Instagram. With new features like Instagram Stories, live video, and more, creators and brands can authentically connect with global audiences in new, expressive ways. What’s the best way to leverage Instagram Stories and amplify global reach for your content? How do you take advantage of Instagram Live and establish an engaged audience? How can creators and brands leverage Instagram as their master toolkit for content production and curation?

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Musical.ly Secrets from HelloRasmus ROOM 217 Rasmus Kolbe (Influencer & Creator - HelloRasmus) Musical.ly is the newest, youngest, and most vibrant of the social platforms. It’s like a secret clubhouse where grown-ups are not allowed. Joining the club is tough because it’s hard to understand what is happening on the platform, what you do, or even how it works. But all the cool kids are on it, so your company, your creators, and your brands should be as well. This session will pull back the veil on Musical.ly and help you understand how to take advantage of the next big online video platform!

New Business Models for Online Video ROOM 219/220 Moderator: Sanoop Luke (Lead, YouTube Family & Learning ANZ + SEA - YouTube) Adam Schoff (Director of Media Assets and Investment Manager - Global Merces Media) Bonnie D’Amico (Senior Affiliate Manager - Shopify) Leigh Kelson (CEO - Beach City Media) Mark Gustowski (Acting CEO - QUT Creative Enterprise Australia) Mark Gustowski (Acting CEO - QUT Creative Enterprise Australia) Yes, you can get funded to help realize your dream, but it might not be how you think. This panel brings together execs from business accelerators and investors, along with non-traditional sources of revenue, to explore how you can raise money and make money on your content and build a sustainable business for the long term. 2:00 PM - 5:00 PM

Platform Deep-Dive for Industry: Exclusive Half-Day Workshop ROOM 218 Fleur Filmer (Chief Strategist - CreatorUp) What makes a video work? Why are videos more effective on one platform than another? These are simple questions that have complicated answers. Whether you are part of a brand trying to extend its reach or an agency working to be more effective for its clients, we will help you harness the power of video to reach your audience where it lives and when it it’s ready to act. Join us as we deconstruct a successful campaign from finish to start. Starting with the final, proven video and working backwards, we will determine why the combination of platform distribution, audience targeting, influencer partnership and overall content strategy was able to move beyond the algorithm of the day and win the content game. Use this knowledge to workshop your own campaign across platforms to drive strategic growth and surpass KPIs. The workshop is divided into four parts, with each part focusing on one of the four major online video platforms - YouTube, Facebook, Instagram, and Snapchat.

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3:00 PM - 3:45 PM

Adapting Global Storytelling Techniques to Local Markets

ROOM 219/220 Moderator: Ian Murray (CEO - 113 Partners) Erik Pence (Managing Director - Karma Media Holdings) Victor Gugger (Managing Director - ValleyArm Digital) Antoine Nazaret (VP Content - APAC at Dailymotion) When it comes to digital platforms, the monetization opportunities are very different. This seminar explores the nuts and bolts of how to make money on digital with your existing IP. Learn where these new pockets of money exist, how to think about repackaging and reformatting, windowing opportunities around the world, ways to work with YouTube, and the variety of new platforms that didn’t exist three years ago - but are hungry for content.

The Algorithm: YouTube Ranking Factors Analysis and Optimization ROOM 219/220 Philip Zeplin (YouTube & SEO Consultant NovelConcept) With the help of Big Data, we will have an in-depth look at the YouTube ranking algorithm for organic search results, what factors influence a given videos ranking and their relative importance, and how to optimize your content for them. This class will explore the differences between Native and Relevancy factors, and pull in data to show how to optimize video across these dimensions for greater reach and engagement, both in terms of optimizing content as well as meta data.

Gushcloud Industry Lounges These lounges, sponsored by Gushcloud Talent Agency, are unique spaces where Industry attendees can relax, recharge themselves and their devices, and hold meetings throughout the weekend. Located in Rooms 214 & 215 on Level 2 in the MCEC, the Industry Lounges will be open from 8:30 AM - 6:00 PM on Saturday and Sunday.

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Monetizing Film and TV Content on Digital Platforms

ROOM 217 Danielle Lewis (CEO and Co Founder - Scrunch.com) Genevieve Day (Director - Day Management) Managers, talent agents, MCNs, influencer agencies - what’s the difference between these, and where’s the right place to go to be represented, to find creators for your projects, and to partner with to promote your products and services? This seminar lays out the options, describes what each node in the value chain does, and provides guidance as to who’s good - and who is not.

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ROOM 217 Jules Lund (Founder - Tribe) Instagram is one of the fastest growing and most exciting digital video platforms, but it’s also one that changes almost daily. In this masterclass, Jules Lund lays out strategies for success including details on: how to build your revenue stream while staying within Instagram’s new guidelines; effective ways to convert your YouTube and other videos to Instagram with an eye on the unique characteristics of the platform; how to build authentic original Instagram video; how to build your followers through sharing content; and working with other creators.

Spot the Sharks: How to Navigate the Representation Waters

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Instagram Secrets: Growing Your Audience and Making Money

4:00 PM - 4:45 PM

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ROOM 216 Cassie Roma (General Manager - Content Marketing & Experiential - NZME) This seminar provides hands on tips, tricks, and secrets to help brands, creators, and companies identify global trends and trending stories, and then how to adapt them to local markets to maximize engagement.


ABOUT ONLINE VIDEO VidCon has always been a worldwide event – I fondly remember spending a long time (perhaps too long) hanging out at the Century City Hyatt bar with creators from Australia and Europe at the second VidCon. After I started managing the Industry Track’s content, I discovered to my surprise that nearly a quarter of our attendees were from outside the US. So it made perfect sense, from my perspective, for VidCon to travel to you, rather than forcing you to come to us every year. Back in those early days of VidCon, when I was running one of the early MCNs, I didn’t realize just how different the business of digital video was in other parts of the world. Only after I started working with Discovery and getting to know some of the Nordic TV executives did I begin to understand that each country is, in many ways, as different to its neighbors as the US is to Mexico – at least when it comes to the video business. As I crafted this year’s inaugural Industry Track in Australia, I was lucky enough to draw on some truly insightful locals to help me build a world-class event.

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We’ve brought together a great mix of experts and leaders from Australia and around the world to share their expertise and expand your vision. And my hope is that the insight you gather from spending two days with us will not only help you build a better, bigger, and more profitable business, but will also help those of us from the elsewhere understand your environment just a little bit better, too. The internet and digital video are global businesses, but it’s the individual differences between countries that I now find so fascinating and so worthy of celebrating. So, welcome to VidCon in Australia! We’re glad to be here, and I know you’ll learn a lot, laugh a lot, connect with old friends, and meet new ones. Let me know what you think! I can’t wait to do it again next year, bigger and better than ever. Oh, and if you see any of my advisory board running around, thank them – they are more responsible for this year’s great content than you can imagine.

Jim Louderback Editorial Director, Industry Track


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22–29 October 2017 Join us for one of the world’s biggest festivals for game players, makers and enthusiasts. Includes PAX AUS, all-ages fun at ACMI, live augmented reality games and industry events. Visit gamesweek.melbourne

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THANKS TO OUR AMAZING SPONSORS

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THANK YOU VidCon Australia was only possible because of the support, passion, and expertise of people all over the world. So, we are thankful to a lot of people. Here is an incomplete list: Every single creator who came out - whether you have 10 million subscribers or 10: Your creativity is what makes this whole thing what it is. Our sponsors! Thank you for believing in us and working to make VidCon magnificent for everyone. The entire VidCon team, but especially Julia Maes, who stepped up to tackle something no one has ever done: thank you for being a rock on our sandy beaches. The Melbourne Convention Bureau, Creative Victoria, and YouTube Australia: thank you for convincing us that Australia was hungry for a VidCon and that Melbourne was the place to do it, for being incredible hosts in a foreign land, and for integrating us so meaningfully into your creative communities. The MCEC: thank you for letting us be weirdos in your wonderful space. Brent, Natalie, and Chloe from UTA: thank you for always pushing us to be better and for not just thinking out of the box, but helping build the box from scratch. The folks at Lumi: thank you for helping us make VidCon Australian. Our various advisors: whether you helped craft content, connected speakers, or anything else, you helped us polish the mirror on these communities and this industry, and we would not have done justice to the innovation and warmth that exists here without you. Lastly, thank you to everyone that came out for the event. We do this for each other; thank you for loving online video as much as we do.

Hank Green, CEO & Co-Founder, VidCon

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CREDITS: Hank Green - CEO & Co-Founder John Green - Co-Founder Michael Gardner - Chief Operating Officer Colin Hickey - Executive Vice President Julia Maes - Executive Producer, VidCon International Amy Darling - Executive Assistant Monica Gasper - Project Manager Travis Morss - Content Director Valerie Barr - Content Coordinator Rodney Acda - Stage & Performance Coordinator Adrienne Bertin - Guest Manager Natalie Schaefer - Guest Coordinator Nickolas Hawksley - Volunteer & Hospitality Coordinator Wendi Ekblade - Security & Facilities Director Duncan Gasiewicz - Creative Director Alison Riley - Communications Manager Celine Sargent - Expositions & Accounts Manager Silvia Roma - Customer Service & Registration Manager Ashe Walker - Project Coordinator

A R E YO U R E A DY TO USE SOCIAL VIDEO TO TRANSFORM YO U R BUSINESS?

Jim Louderback - Editorial Director, Industry Track Gerardo Lopez - Staging & Production Consultant Brent Weinstein - Business Development Natalie Novak - Business Development Chloe Popescu - Business Development

Totem is APAC’s leading social video advisory and studio. totem.global info@totem.global +61 (2) 8006 0836

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/ GigiGorgeous VIDCON

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VidCon Australia  

9-10 September, 2017 | Melbourne

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