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PORTFOLIO

---------VIC XIA


CONTENT BRIEF 1

3

BRIEF 3

17

BRIEF 4

21

BRIEF 5

25

BRIEF 6

27

Under the influence

Patterns of praxis

The commission

Grotesque faces and quirky verve

The publication

BRIEF 8

37

BRIEF 9

57

Self-initialed project

WSAMA interim show poster


BRIEF 1 Under the influence


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BRIEF 3 Patterns of praxis


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BRIEF 4 The commission


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BRIEF 5 Grotesque faces and quirky verve


BRIEF 6 The publication


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BRIEF 8 Self-initialed project


Self-Initiated Project

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An indie publication (self-publishing book) This indie publication will be like a picture book showing a travel attitude of young people. So the target audience will not only include young people with a busy work but also some photography lovers and art fans. It’s my travel experience in some degree but recorded to fit more people’s tastes. It looks like a diary but not so bored with long paragraph. This independent publication will open a story about distance. Take 2 central cities as a start and then go to the nearest city and then go cities far away. The book will let your heart fly there too.

Layout and edit photographs. (2 weeks) Add text and keep layout and edit pictures with words. (A week) Design the covers and the catalogue. (2 days) Modify some details and small features. (4 days) Select material and test. (3 days) Print layout test. (2 days) Print and bind the book. (2 days) Finish and hand in. Presentation: 15th Match Deadline: 20th May

Aims and Objectives 1 To develop my skill of publication-designing and thinking. 2 To extend my knowledge of the thinking, techniques and methods relating to the practice of editorial artist’s book design. 3 To broaden my ability to combine type, words and images in good effects. 4 To make me use my imagination to think creatively and make it in different ways. 5 To strength my practical abilities and abilities of problem-solving. 6 To rethink my works and record the process and add more characteristic features. 7 Develop the skill of InDesign, Photoshop, Lightroom and handdrawing. 8 Practice handcraft skill. Deliverables 9 Project report (500 words) 10 A printed and bound independent publication 11 Sketch book of process and research. 12 A flatplan

The Brief 1 Design a photographic indie book about short journeys. 2 Based on works I have made before (photography, diaries), get them together for a new theme. Rework them and make them with a new look. 3 Use InDesign to layout and use Lightroom, PhotoShop, watercolour and handdrawing some other ways to do with the visual element. 4 Make it of my style and any interesting idea accepted. Eg. Handwriting font and watercolor effects and pop up pages so on. 5 Chose the right material and packaging. Think about the size and layout. 6 Print and bind my book at end. 7 The target audience is young people, especially who are busy with work but have a dream to travel. And also some people in the café or on the road as well as picture lover and new age photography fans. Production Schedule 1 Research period. (A week) 2 Design the context and publication size. (2 days) 3 Select photos and decide the page number. (4 days)

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BRIEF 9 WSAMA interim show poster


Winchester School of Art Postgraduate Art, Design and Management Private View: Monday 12 March, 4-6pm 12-16 March 2012, daily 10am-5pm Westside Building, Park Avenue, Winchester, SO23 8DL

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Portfolio  

My Portfolio in Semester 1

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