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POSITION

Working VISUAL EXPRESSION

Hand VERBAL EXPRESSION

Hands on


CHANNEL CIRCLE

Annual company-wide get-together at BioFuture. The first Circle will feature Don Funk, who will give a brief history of Channel and introduce the new brand idea. ONGOING COMPONENTS

State of the company Recognition of notable players - Most re-orders - Most new prospects/customers - Highest sales - Introduction of Field Leaders Introduce newest hires Select employees share personal anecdote Entertainment - Musical guest - Concert/bbq on the grounds


SEEDSMAN’S PROMISE


HAND BOOK

P. 01

The Channel Hand Book

A tribute to the tireless work, honest living, hard-earned wisdom, hard-headed determination, faith,

inspiration and humor passed along to us in every hand we shake.

NAME Merlyn Hegland L OCATI ON Ellsworth, Iowa

“A big part of being successful as a farmer is optimism. Optimism is what carried us through the tough years and kept us coming back.�

P. 02


TRANSITION PIECE


P H O T O G R A P H Y I N S P I R AT I O N


FIELD FOLDER


BUSINESS CARDS

Seedsman Randy Ramundt 515 490 6951 mobile 515 597 6950 office 515 597 5950 fax randy.ramundt@channelbio.com Channel Bio Corp. 1551 Highway 210 Huxley, Iowa 50124


FIELD LEADERS

A 25-person council of cross-brand, cross-disciplinary leaders from all levels of the organization. Nominated by their peers. Assigned mentors from senior leadership. Treated to leadership/relationship training. Help to shape, define and disseminate the Channel culture. Can function as a forum to filter new ideas within the company.


channnelbio.com

EMPLOYEE REWARD

TO

FROM

To show our appreciation for a job well done,

HERE’S A LITTLE

have a meal on us. This certificate is good for a dinner for two at o consecte diat nosto od eumsandre del iriusci liquipit etum irilisl dio elesecte dolent velenim.

SIGNED

DAT E


TRANSITION PIECE


HAND BOOK

P. 03

P. 05

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NAME First Lastname

P. 04

P. 07

L O C AT I O N City, State

NAME First Lastname L O C AT IO N City, State

“Duisi. Dipit wis alit erit ver iriliscipis non henim ad dolobortie commy nosto dolenis ex et iustrud dolor in et augiatio odolutatie tate tatie.”

P. 06

P. 05

“Dis lore ex ex enisi euis cid uismodo lenibh ent lum amconsed eugiamcom my nulpute feuis nummy nullaorper iuscing ex dolore.”

NAME First Lastname

P. 08

L O C AT I O N City, State

NAME First Lastname L O C AT I O N City, State

“Duisi. Dipit wis alit erit ver iriliscipis non henim ad dolobortie commy nosto dolenis ex et iustrud dolor in et augiatio odolutatie tate tatie.”

P. 06


SPECIAL GESTURES

- Amaryllis on Valentine’s Day - In-home manicures - In-home massages - Mobile medical service (physical, seasonal shots)


HARVEST HELPERS

Channel pitches in to help farmers during the busy harvest season.

WHAT

Channel Seedsmen bring ready-to-heat crock pot dinners in Channel-branded crock pots FFA students help with chores

WHO

Channel Seedsmen and other Channel employees FFA students


H A ARChannel V E S T Project HELPERS

A Channel Project

A Channel Project


D E S I G N E X P L O R AT I O N

A C D E F GF H I J K L M N O Q R ST UVW X Y Z a c d e f gf h i j k lmnoqrstuvwx yz!@#$%^&*()

The Channel Seedsman’s Promise

A personal commitment to the core values and principles of Channel Bio Corp.


TRUCK BRANDING

Helping farmers grow with technology.


CROP MARKER


FIELD SIGNAGE


PRINT


PRINT


RADIO CHANNEL

10-minute weekly radio program Wednesdays at noon (“hands on noon”) News magazine-style FEATURES

Market report Latest tech developments/what’s on the horizon Interview with a farmer about a product that’s brought success or a technique that works Short infomercials about Channel offerings Channel news, e.g., events/programs Entertainment, e.g., an emerging singer does a studio version of a song


COMMUNITY OUTREACH

Reaching out to kids in need. Channel gives mittens to underprivileged children in the community.


WEBSITE


WEBSITE


Channel Bio Pitch Deck