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SNAPCHAT FILTER WHY? Target Audience: 17-34-year-olds who are interested in trying on and purchasing glasses online.

This Snapchat filter will be sponsored and available to all Snapchat users during a designated time period. This filter will switch out the style of glasses every time the user raises their eyebrows – similar to some other Snapchat filters that have been featured. The image of the glasses will be placed on the users face so they can get an idea of what the frames would look like. The copy below has a call to action and directs users to the website to find more products they may be interested in. I think this tactic is a fun and interactive way for users to engage with the brand and “try on” glasses in their own homes.

Warby Parker Advertising Campaign  

Created for CAP 315 - Copywriting @ Grand Valley State University

Warby Parker Advertising Campaign  

Created for CAP 315 - Copywriting @ Grand Valley State University

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