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VIDEO STORYBOARD Voice over: 2.5 billion People around the world need glasses but don’t have the resources to get them. Of these, 624 million struggle to see, affecting their ability to learn. This is Mahalia and she is one of the millions who has been affected by her inability to see. (Clip showing Mahalia in school with other classmates then focusing on just her like in the photo).

Voice over: At Warby Parker we are addressing this problem. When you buy a pair of glasses in our stores‌ (Switch to next clip).

(Quick clip showing five different Warby Parker locations from the outside with people walking on the street just like in this photo).

Warby Parker Advertising Campaign  

Created for CAP 315 - Copywriting @ Grand Valley State University

Warby Parker Advertising Campaign  

Created for CAP 315 - Copywriting @ Grand Valley State University

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