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CONTENTS 1.  Overview 2.  About Startup Canada 3.  Hill Day Highlights 4.  Confirmed Speakers 5.  Venue 6.  Confirmed Partners 7.  Agenda 8.  Attendees 9.  Communications Strategy 10. Delegate Pack 11. Photos from Previous Events

OVERVIEW On November 21st, Startup Canada is hosting the first-ever Startup Canada Day on the Hill, which will bring together the largest contingent of Canadian entrepreneurs to ever come to Parliament Hill, with the nation’s elected representatives. Startup Canada Day on the Hill is hosted in partnership with Minister of State for Small Business, The Honorable Maxime Bernier, drawing together more than 800 attendees throughout the day; including Ministers, Members of Parliament, Senators, entrepreneurs, business leaders and media to introduce government leaders to the Canadian entrepreneurship community and to further the conversation about the role of government in advancing the Canadian entrepreneurship culture and ecosystem in Canada. This will be a spectacular day filled with VIP gatherings, keynote panels and a major reception featuring the ‘who’s who’ of Canadian entrepreneurship.

ABOUT STARTUP CANADA STRENGTHENING CANADA’S ENTREPRENEURSHIP CULTURE & ECOSYSTEM Startup Canada has come a long way since launching in May 2012 as a fully volunteer-run, grassroots entrepreneurship movement. •  •  •  •  •  •  • 

Startup Canada launched in May 2012 and today it is one of Canada’s most followed and active national entrepreneurship organizations. Startup Canada is not for profit, independent and inclusive of all entrepreneurs and those who support them, with more than 400 partner organizations and 55,000 entrepreneurs part of our network.  Startup Canada has programs nationally and in 15 communities to give entrepreneurs the tools and networks that they need to take their venture to the next level.  Startup Canada is the catalyst for mainstream campaigns to celebrate and tell the story of Canadian entrepreneurs and is the host of the Canadian Mentorship Challenge, which mentors 10,000 entrepreneurs annually. Startup Canada collaborates with entrepreneurs and their communities to create and implement a long-term plan for improving their entrepreneurship ecosystem. Startup Canada represents Canada’s entrepreneurs on the world stage through the G8, World Economic Forum and the Startup Nations. Our work impacts the success of entrepreneurs from coast to coast. 

DAY ON THE HILL HIGHLIGHTS •  Breakfast Panel feat. Startup Community Leaders from across Canada chaired by Rick Spence (Entrepreneur Columnist, National Post) •  Keynote Lunch Panel on high growth entrepreneurship feat. Dani Reiss (Founder & CEO of Canada Goose) & Andrea Mandel Campbell (BNN Anchor) •  Launch of Accelerate Canada Ecosystem Network •  Global Entrepreneurship Week Celebratory VIP Reception •  ‘Starting Up Sparks Street’ Brainstorming Session & Media Presentation •  Startup Canada Day on the Hill Flagship Reception with 700 guests, media lounge and audio visual show feat. Brett Wilson, former CBC Dragon and Minister of State for Small Business Maxime Bernier •  Startup Canada on Sparks Street with flags lining the entire street, poster ads and signs •  #StartupDay Social Media Campaign, Live Streaming and TweetUp

CONFIRMED SPEAKERS Some of the 25 Speakers confirmed for the day so far include:

Dr. Adam Chowaniec

Rick Spence

Brett Wilson

Michael Legary

Hon. Maxime Bernier

Dani Reiss

Andrea Mandel Campbell

Rivers Corbett

Invited Speakers awaiting confirmation: Prime Minister Stephen Harper, Minister Jim Flaherty, Minister James Moore, Minister John Baird, Governor General, His Excellency David Johnston (expect confirmation by Oct 31)

VENUES Government of Canada Conference Centre

Parliament of Canada

Sparks Street


AGENDA – NOVEMBER 21, 2013 8.00am - 9.30am

Strengthening Canada’s Entrepreneurship Ecosystem – One Community at a Time (200 person breakfast)

9.30am – 11.00am

Parliamentary Tour & Sparks Street Promenade (20 person event)

11.00am – 12.00pm Ministerial VIP Round Table (20 person event) 12.00pm – 1.30pm

Keynote Panel Lunch – Advancing High Growth Entrepreneurship in Canada (200 person round table)

1.30pm – 2.30pm

VIP Reception to Celebrate Canada’s Role in the World & Global Entrepreneurship Week (40 person event)

2.30pm – 3.45pm

Starting Up Sparks Street Community Brainstorming Session and Media Presentation (75 person event)

4.00pm – 7.00pm

Startup Canada Day on the Hill Flagship Reception (700 person reception)

ATTENDEES – 800 CANADIANS •  •  •  •  •  •  •  •  •  •  • 

Ministers holding entrepreneurship-relevant portfolios Members of Parliament & Senators Members of the Ottawa Diplomatic Community Senior bureaucrats Entrepreneurs and Business Leaders Media Key Players in the Canadian Entrepreneurship Ecosystem Startup Community Leaders from across Canada Startup Canada Board, Members, Advisors, Partners from across Canada Startup Ottawa Entrepreneurs and Stakeholders Corporate Partners


Mainstream Print, Broadcast and Radio & Online Coverage Partnerships Scheduled Mainstream Interviews & Op-Eds Poster Ads along Sparks Street & Sparks Street Exhibition National Social Media Tweet-up via #StartupDay Pre-, During and Post-Press Releases & Media Kits

•  •  •  • 

Living Streaming and Social Media Coverage Featured Media Lounge Promotional website On-Site Announcements: •  Announcement of Next 30 Canadian Communities Selected for the 2014 Startup Communities Program •  Announcement of the first-of-its-kind Accelerate Canada Ecosystem Network

DELEGATE’S PACK The Startup Canada Day on the Hill Delegates Pack will Include: 1.  Startup Canada Day on the Hill Bag & Swag 2.  Startup Blueprints Report 3.  The Star: November Entrepreneurship Feature 4.  Brett Wilson’s New Book 5.  Startup Canada 2013 Thought Book 6.  Press Releases from the Day 7. Sponsor / Partner Materials


Startup canada Day on the Hill Overview