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Mommy and Me FALL 2017


Introduction


Introduction May June

Objective

July Marketing

DRAPER JAMES X SCAD

The Draper James “Mommy and Me” capsule collection will inspire customers through unique content and products that epitomize the authentic southern lifestyle of the “DJ” mother and her children.

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Introduction

Research

May June July Marketing

What “Mom” accessories do you wish were more fashionable? Mentioned TOTE BAGS

MA KEUP CASE

KE Y CHAINS

APRONS

TOTE BAGS

B E ACH BAGS

Most

COORDINAT E

On what occasions do you wish to coordinate with your child(ren)?

HOLIDAY S

80%

M ATC H

20%

Mentioned Least

100 Moms

FAMILY PHOTOS

Would you prefer to match or coordinate with your child(ren)?

Would you dress your child(ren) in “critter print” clothing patterns? NO 8% M AY B E 12%

Y ES 80%

EVENTS & PARTIES MIS C. DRAPER JAMES X SCAD

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May DRAPER JAMES X SCAD

Summer 2018


Introduction May June

May Color Story

July Marketing

DRAPER JAMES X SCAD

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MOTHER PATTERN

DAUGHTER PATTERN


Introduction

Process Work

May June July Marketing

CAPSULE 1

DRAPER JAMES X SCAD

CAPSULE 2

CAPSULE 3

CAPSULE 4

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MAY CAPSULE COLLECTION

MAY VERSATILE COLLECTION


May Delivery

Delivery

Colorways

Colorways COLOR WAYS


May Delivery

May Delivery

MOMMY APRONS May Delivery

MONOGRAM OPTION OFFERED WITH PLANNERS

DAUGHTER APRONS


Silk Scarf Silk Scarf

May Delivery SILK SCARF

HEADBANDS

Boys Belts

May Delivery

Boys Bowties

June Delivery

June Delivery

May Delivery BOYS BELT

May Delivery BOWDelivery TIE July

Ju


June DRAPER JAMES X SCAD

Summer 2018


Introduction May June

June Color Story

July Marketing

DRAPER JAMES X SCAD

18


PEACH BAND


Introduction

Process Work

May June July Marketing

CAPSULE 1

DRAPER JAMES X SCAD

CAPSULE 2

CAPSULE 3

CAPSULE 4

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JUNE CAPSULE COLLECTION

JUNE VERSATILE COLLECTION


June Delivery

ne Delivery

Colorways

COLOR WAYS

Colorways


une Delivery

June Delivery

June Delivery MOMMY APRONS MONOGRAM OPTION OFFERED WITH PLANNERS

DAUGHTER APRONS


May Delivery

Boys Belts June Delivery

May Delivery

SILK SCARF

Boys Bowties HEADBANDS

June Delivery

May Delivery

July Delivery May Delivery

July Delivery

June Delivery

BOYS BELT

June Delivery

BOW TIE


July DRAPER JAMES X SCAD

Summer 2018


Introduction May June

July Color Story

July Marketing

DRAPER JAMES X SCAD

28


Introduction

Process Work

May June July Marketing

CAPSULE 1

DRAPER JAMES X SCAD

CAPSULE 2

CAPSULE 3

CAPSULE 4

31


JULY CAPSULE COLLECTION

JULY VERSATILE COLLECTION


July Delivery July Delivery

Colorways

COLOR WAYS

Colorways


uly Delivery

July Delivery

MOMMY APRONS July Delivery

MONOGRAM OPTION OFFERED WITH PLANNERS

DAUGHTER APRONS


Boys Bowties

Boys Belts

June Delivery

May Delivery

May Delivery July Delivery

June Delivery

SILK SCARF

HEADBANDS

June Delivery

June Delivery

July BOYSDelivery BELT

July Delivery

July Delivery

BOW TIE


Marketing


Introduction May June

Family Barbecue

July Marketing

This event will celebrate the Draper James x SCAD collaboration and the new store opening in Atlanta. This will help increase brand awareness, celebrate the brand image, and increase store traffic.

Draper James FAMILY BARBECUE Thanks for joining us! Present this flyer at any Draper James store for $10 off your purchase online code: djfamilybbq

#DJfamilyBBQ

DRAPER JAMES X SCAD

Lennox Park will be used as the event venue in Atlanta. 38


Customers will have the opportunity to enter to win an exclusive giveway for two to visit the Draper James store opening in Atlanta.

This giveaway will benefit Draper James by celebrating the brand image and give customers additional incentive to attend this event.


Introduction May June

Photoshoot

July Marketing

The photoshoot serves as a lookbook for one of the mother and daughter dress samples. The shoot captures the nostalgic essence of being a child by featuring a sweet tea stand, bubbles, and games that all complement the “Mommy and Me� line.

DRAPER JAMES X SCAD

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Thanks, Y’all!

Draper James x SCAD Collaboration  
Draper James x SCAD Collaboration  
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