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The leading challenge for Perfometer as a growing brand both in and outside Kenya, is to be able to grow the depth of our advisory team at a speed higher than the growth of demand for our services, both from the existing farms as well as the emerging start-up dairy investors. The second challenge has to do with the business strategy, where we have to devise ways of retaining hundreds of commercial farms on routine support and at a minimal cost. The question for us to answer is whether to engage in physical (tangible) products, and then embed the services on the product such that no payments will be required for services to farms that are buying tangible products from us, or to roll-out a fully-fledged private extension model where we support the farms in blocks of farm study groups (or other forms of aggregation) or both. For Perfometer, 2019-2020 is the turnaround period where this strategic direction has to be taken. We have to gear up for competition, while also working very hard to utilize the available ICT platforms to improve the manner in which our services are received, while guarding the positive reputation that our clients have had about over the years.

MD - Perfometer Agribusiness

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David Maina

Profile for Victor

KMDP Close-Out Magazine 2019  

This is a Close-Out Magazine for the KMDP project Phase I and II. The Magazine combines description of a selection of key interventions by K...

KMDP Close-Out Magazine 2019  

This is a Close-Out Magazine for the KMDP project Phase I and II. The Magazine combines description of a selection of key interventions by K...

Profile for victor957
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