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BRIEF

CONCEPT

AUDIENCE

RESOLUTION

Promote screen-printing in an increasingly digitalised design world.

An Automatic Machine: Typographic responses to the quotes collected to inform and get people excited by the process of screen-printing via unconventional methods of production.

Screen-print enthusiasts and collectors. The audience is also aimed at people who may usually overlook the process for a digital solution.

A promotional pack containing two screen-printed posters. Utilising a very mechanical process of photocopying and applying the design to screenprinting. The result of this crossover is a pack that balances the two processes together and invite the viewer to understand the process more and the quotes give an instant connection between the artisan and collector.

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Pack

Grid Specifications

Production Specifications

Type

The pack a translucent fold out poster that has an about section and also shows a narrative of quotes all treated and reproduced on the photocopier.

Packaging

Packaging

Georgia

Document Margins, gutter & columns Margins 20 mm Gutter 4.2 mm Columns 4 Document 575 mm / 230 mm

Stock- 63gsm Tracing paper Printing process- digital print Binding- folded down to hold posters

Packaging Large scale poster A4 book

8.5pt/10pt- regular 8.5pt/10pt- regular 8.5pt/10pt- regular Vickie Simpson OUGD303 An Automatic Machine 2/7


Poster

Production Specifications

The posters are screen-prints narrating quotes by screen-printers, The posters aim to combine an element of digitalisation by utilising errors on the photocopier, the posters aim to express both the renaissance for screen printing and how is it being favoured as a cost effective print process.

Posters Stock- 5gsm Newsprint Printing process- Screen-print Crimson Red System One acrylic paint Blue System One acrylic paint

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Large scale poster

Grid Specifications

Production Specifications

The large scale poster is based on the same design and format as the translucent packaging. The poster is printed on a heavier stock and it is a limited edition within the range.

Large scale poster

Large scale poster

Document Margins, gutter & columns Margins 20 mm Gutter 4.2 mm Columns 4 Document 575 mm / 230 mm

Stock- A2 dove grey fleck 170gsm Printing process- digital print

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A3 photocopy book I scanned in over 140 sheets of photocopies. The type context comes from quotes had with screenprinters within the UK. The book is aimed at creating awareness of other ways of utilising otherwise overlooked methods of reproducing design. Vickie Simpson OUGD303 An Automatic Machine 5/7


A4 book

Grid Specifications

The A4 book is a further development from the A3 photocopy publication. The book takes the photocopy’s and distorts them further on an A3 scanner. The continual manipulation of the images creates a bizarre and intriguing publication.

A4 book Document Margins, gutter & columns Margins 15 mm Gutter 4 mm Columns 12 Document 297 mm /210 mm

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Online presence To show who my target market are, I have proposed the, An Automatic Machine range on the image bookmarking site called Fffound. The site takes found imagery often which as graphic design ephemera and uploads the images to there site where other viewers can bookmark and use.

Also shown is the range on the website, ‘It’s Nice That.’ They have a monthly showcase of printed material from designers which is a useful exposure tool for a graphic designer emerging within the industry. Vickie Simpson OUGD303 An Automatic Machine 7/7


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