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HORTICULTURE

NOVEMBER/DECEMBER 2013 VOLUME 30 NUMBER 6

THIS ISSUE:

2013 Wrap-Up Dr. Charlie Hall Speaks


Southwest Forest Products Serving Arizona, Southern California and Las Vegas With Consistent Virgin Mulch For propagation and canning. In 1/4, 5/8 and 3/4 Inch. Includes approximately 15% bark Custom blends ready to use Also bagged products including private label

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southwestHORTICULTURE

southwestHorticulture

NOVEMBER/DECEMBER 2013 VOLUME 30 NUMBER 6

Arizona Nursery Association Officers and Board of Directors President Joe Traficano.............................West Coast Turf President-Elect Jay Harper............................. Harper’s Nursery Treasurer Don Waltemeyer...................Treeland Nurseries Past President Rob Johns....................................A&P Nursery Board of Directors Matt Bigham...........................Western Growers Jimmy Fox.................................. Evergreen Turf Phil Hemminghaus........................... Wilbur Ellis Jessica Cox............................Cox Cactus Farm Roger Ramsey...........................Ewing Irrigation Cindy Riding................ Arizona Best Real Estate Dan Scholl Les Shipley......................... Civano Nursery, Inc Scott Tenge..................... Queen Creek Growers Carol Ward-Morris....... Arizona Municipal Water Users Association Ex-Officio Members Brett Cameron..Arizona Department of Agriculture Staff Cheryl Goar.......................... Executive Director Susan Chase......................Communication and Education Director Official Magazine of the Arizona Nursery Association 1430 West Broadway Road, Suite 110 Tempe, Arizona 85282 480-966-1610 Fax 480-966-0923 e-mail: info@azna.org Web: www.azna.org

In this issue of Southwest Horticulture, we are taking time to highlight what the Arizona Nursery Association has accomplished this year and what is to come in 2014. We will cover the five main areas of focus, Education, Promotion, Member Benefits/Services, Legislative & Regulatory, and ANAFUND. As members of this association, you have the opportunity to reap the benefits that are available. Take a journey with us by reading this special edition of Southwest Horticulture and learn what your Dues Dollars are buying you!

Calendar NOVEMBER

2 Frontline

14

ADA Recertification and Training Course

3 Insights

(CEU Course)

Booth Machinery, Yuma, AZ

http://www.azda.gov/mastercontent/Calendar. aspx#November 19

ADA Recertification and Training Course

(CEU Course)

Graham County General Services Building,

Safford AZ

http://www.azda.gov/mastercontent/Calendar. aspx#November 21

ADA Recertification and Training Course

SouthwestHORTICULTURE Magazine

(CEU Course)

Mission Statement

Maricopa Ag Center, Maricopa, AZ

SouthwestHorticulture Magazine is the official news and educational publication of the Arizona Nursery Association, its members, affiliates and officers. It provides opportunities for academics to publish research of importance to ANA members, communicates significant information about ANA members and events, contains information that increases knowledge within the industry and presents a professional image of our members and affiliates. It offers advertising space to ANA members and non-members, which generates revenues in excess of publication costs. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the Arizona Nursery Association or its members. Likewise, the appearance of advertisers, or their identification as members of ANA does not constitute an endorsement of the products or services featured. SouthwestHorticulture is published bi-monthly by the Arizona Nursery Association. It is sent to ANA and ALCA members as a membership benefit. Subscription rate for non-members is $50 per year. POSTMASTER: Send address changes to 1430 West Broadway, Suite 110, Tempe, Arizona 85282. Phone: 480-966-1610.

Departments

http://www.azda.gov/mastercontent/Calendar.

4

Industry News

5

ANAFUND News

6 Networking 6

Flashback Foto

7 Legislative & Regulatory 8

Featured Article

9 Promotion 11 Education

aspx#November

12 Insurance Update

28 & 29 ANA Office Closed for Thanksgiving Holiday

14 Safety News

DECEMBER

15 ANA News

5

ANA Annual Meeting and Awards Dinner

15 ¿Qué Pasó?

Rustler’s Rooste, Phoenix, AZ

(480) 966-1610 or cgoar@azna.org

12

ANA Board Meeting

11:00 am – 2:00 pm

ANA Office

16 Advertiser Index

Cover Photo: Courtesy of Past President Bart Worthington, Mountain States Wholesale Nursery www.azna.org

NOVEMBER/DECEMBER 2013 | 1


frontline

Joe Traficano, President This time of year to me is the most enjoyable for several reasons, one is the temperatures have dropped so we can enjoy the outdoors again, and secondly the baseball World Series is on. Watching the World Series brings back a couple of memories that I would like to share with you and how they involve two of my close friends and my birthday. In 2001, the Diamondbacks and Yankees were playing each other in the World Series. So I was fortunate to get tickets to the first game of the series which was played in Arizona. As we were sitting there in our seats, over the PA system in the stadium the announcer says to the crowd, “welcome to the first world series game ever in Arizona” and the crowd went crazy and you could tell it was not another baseball game, which by the way they won. Fast forward to game 7 of the World Series played again in Phoenix; now I might be biased, but a game 7 in baseball has to be the most exciting and tense moment in all of sports. So knowing this I called Grant Trenbeath, the head groundskeeper for the D Backs to see how he was holding up and said to me, “I hope the field does not play any part in the outcome of the game”. You think you have a tough job? Just imagine 20 years from now if the Yankees would have won due to a bad hop on a ground ball or an outfielder slipping on the turf - it would be remembered and probably shown on ESPN over and over again as what it could have been. But, as we all know, due to Grant and his professional staff the field was not the story - it was Gonzo who had the winning hit. Second memory is from the 2009 World Series and Kevin Long, who was my best man at our wedding. Kevin is the hitting coach for the New York Yankees, (ok there are going to be some haters out there, but bear with me, he is one of the good guys.) The reason for this memory is because I have known Kevin close to 20 years and as he has progressed through the coaching ranks I have been able to hang out with him over the years at his various stops along the way. In 2007 the Yankees hired him as their hitting coach and we could not have been more proud of him. So in 2009 they were playing the Phillies in the World Series and on my birthday November 4th, they beat them to win the series. Once he and his family came home after the season, my wife and I were invited over to his house to hear about the parties and parade and share a bottle of champagne from the World Series. Not a big fan of champagne, but that night I was. These two memories are special due to the people involved and the day they happened, by the way if you remember back from a previous Frontline message, my birthday November 4th, is the same as my dad’s. Also if you remember he was coaching football that night and lost 65-0. Like I wrote in my last message time has flown by and these past two years as President have been a wonderful and educational experience. As with most of us nothing is done without great 2 | southwestHORTICULTURE

support from our family and friends. My wife Jennie has been extremely supportive in spite of having to deal with Rob Johns. I am blessed to have her in my life. I want to thank Cheryl Goar and Susan Chase for keeping all of us in line and on task, it is a diverse group but that is what makes this association special. To Jay Harper, thank you for your willingness to be the next leader of this group. Your dedication and work ethic are a great example for others to follow. I want to thank my fellow Board members, we have not always agreed on issues but know that I have tremendous respect for your support and dedication to the nursery industry. I want to thank all the members and friends of the Arizona Nursery Association for their continued support to make this association better. As always please do not hesitate to contact Cheryl or myself if you have any questions.

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insights

Cheryl Goar, CAE, Executive Director Offering V-A-R It seems these days everything is in code, or as the teens and pre-teens call it, texts. BTW, when you speak to you BFF you might be saying OMG or you might be LOL right now, however this column is about V-A-R, something not in a text. If you attended ANA’s October luncheon with featured speaker Charlie Hall, you might recall he issued a challenge to our industry members. He contended in order for our maturing industry to remain relevant in the future, we must make sure to offer V-A-R. These items are Value, Authenticity and Relevance. In his talk, he mentioned many ways our industry can deliver in these areas. As I was pondering this, I decided this is precisely what the Arizona Nursery Association needs to deliver to our members as well. Value – With dues categories reflecting various industry sales, ANA strives to be priced at a rate which is accessible to all industry members, regardless of size. (We have had the same dues level for over 5 years now). Taking into consideration the number of programs and services we offer with only a staff of two, we hope you find your investment in membership dues to ANA a value to your business financially. What would it cost you to add a regulatory and legislative researcher to your staff? What would the cost be to your company if you had to find CEU opportunities to keep your staff licensed on your own and not be able to register for SHADE to obtain 6 in one day? Just a couple of items we believe bring value to your business on a daily basis. Authenticity – There is one item I have based my 20+ plus career with this association on, telling you the straight scoop whether you, as a member, will like the answer or not. Dealing with each member in a genuine manner and listening to your needs and wants is how our association determines its course of action. Believe me, each of you do not want the same things or even place value on the same services

and program. Your staff and board make decisions and deliver information in an authentic way and strive to do their best each year. Relevance – We strive to be just as relevant to your business today as when ANA began in 1959. With our e-update, our Plant Something promotions, our digital Arizona Grown billboards, we are not the same association we were 10 years ago or even 5 years ago. We constantly need to change to meet the ever-changing demands of our industry. Our contact with the Arizona Department of Agriculture and keeping plant material moving in and out of our state in a smooth manner continues to be one of the most relevant services we can offer. For these reasons and more, ANA commits to continuing to deliver V-A-R to you in 2014 and we urge you to pay your membership dues. Stay with us, stick with your association and assist us in crafting an association that delivers value, authenticity and relevance for many years to come. TTYL…… Cheryl


 


www.azna.org

NOVEMBER/DECEMBER 2013 | 3


Industry news Home Depot Road Show

Australian Outback Tour

A delicious BBQ lunch was served on the lawn amid lush displays, surrounded by many acres of shade houses and shrubs & trees in varying stages of production. What a great way to expose retail employees to the wholesale plant production process while increasing their product expertise.

If Australia is on your “list”, this is a great opportunity to mix professional interests and pleasure with a native Australian industry colleague as guide. For more information visit: www.australianoutbacktour.com or contact Paul at (623) 393-0767; paulchambers20@hotmail.com

ANA Member V&P Nursery hosted fellow member Home Depot’s “Road Show” on September 18th. This recurring all-day event brings vendors together to educate Home Depot team members about products offered in the retail outlets. ANA was again offered a booth to familiarize attendees with the association and its programs & services. Several participants are now planning on pursuing certification through our Arizona Certified Nursery Professional (ACNP) program.

Nurseryman and horticulturist Paul Chambers of Australian Outback Plantation will be leading an Australian Outback Tour in April 2014. In conjunction with Qantas Vacations, the tour lasts 14 days and 12 nights, starting in Sydney and ending in Melbourne. This flora and fauna focused trip encompasses botanical gardens, zoological parks, a cycad rainforest, the national rose garden, a koala conservation sanctuary and much more, including stops at local wineries.

Thank you to V & P and Home Depot for inviting ANA to take part!

Green Goddess Supports Christmas Angel Tree Demetrios Vlachos - V & P Nurseries, Tim Obert - Home Depot, & Niko Vlachos - V & P Nurseries

Desert Horizon Nursery Supports Local Artisans

ANA member Green Goddess is selling raffle tickets; proceeds to benefit the Salvation Army’s Christmas Angel Tree program. Tickets are $5 each and the prize is a Primo Round BBQ with Charcoal, Hickory Chips, and special seasoning mixes, valued at over $950. The winner will be drawn and contacted on December 16th. For more information contact Elyce at accounting@greengoddess.com

Billy and Kerry Stevenson of Desert Horizon Nursery are supporting the local art community by featuring unique, hand crafted pottery. Some of the recognizable artists are Diana Moulds and Mike Cone, both of whom have been showcased in Phoenix Home & Garden magazine.

Kerry Stevenson with examples of custom pottery at Desert Horizon Nursery

4 | southwestHORTICULTURE

Other Holiday Happenings at Green Goddess 4139 E. Bell Rd, Phoenix, AZ: November 23 December 13

FREE Public BBQ from 11:00 am -2:00 pm Annual Holiday Open House from 12:00 noon to 7:00 pm Arizona Nursery Association


ANAFUND news Mountain States Wholesale Nursery Donation

Think Green Raffle Tickets on Sale

Mountain States made a significant donation to the Arizona Nursery Association Foundation (ANAFUND) in honor of former employee Glen Hein. Glen was a loving and devoted husband, father, grandfather, son-in-law, brother and friend. He passed peacefully on Saturday, September 7, 2013. He began his career as a mechanic, later becoming owner/operator of Hein Trucking, Inc., a small trucking business he and his wife Kathy successfully ran for twenty eight years. The last ten years of his career were spent at Mountain States Wholesale Nursery in fleet maintenance. Glen’s talents as a master mechanic were used in business as well as helping family, friends, and coworkers with their projects; there just wasn’t anything he couldn’t, or wouldn’t, fix. He is survived by his wife Kathy, his children Tamera Armenta and Glen L. Hein, grandchildren Nicholas and Andrea Armenta, father-in-law Kenneth Kimbrough, brother Kurt Hein and sister Dona Petersen. “Glen was loved by everyone at Mountain States. He was a great guy to work with and always had a smile and story to share with us. He will be missed.” said Bart Worthington, General Manager at Mountain States.

Desert Trees_ALCA Ad_136843.2

1/30/12

DESERT TREES NURSERY

4:03 PM

Don’t miss your chance to win big money while supporting the Arizona Nursery Association Foundation’s scholarship program (ANAFUND). First prize is $1500, second is $1000 and third is $500. Proceeds provide scholarships for worthy students pursuing degrees in horticulture related fields. ANAFUND awarded $24,000 in scholarships in 2013. The winning tickets will be drawn at the Arizona Nursery Association’s Annual Meeting and Awards Dinner on December 5th at the Rustler’s Rooste in Phoenix. You do not need to be present to win, but we hope you will join us. Many of this year’s recipients will be in attendance. Tickets are available from ANA Board Members or at the ANA office: (480) 966-1610 or cgoar@azna.org.

Page 1

2012 Scholarship Recipients at last year’s Annual Meeting

SINCE 1976

Providing quality plant material with quick and dependable service. Pick from a large selection of plant material. 1 Gallon to 36” box. Specializing in plants that thrive in our desert environment.

DESERT TREES NURSERY 9559 N. Camino Del Plata Tucson, AZ 85742 1-800-873-3041 • 1-520-297-5664 Fax 520-297-5035 www.azna.org

NOVEMBER/DECEMBER 2013 | 5


Networking

ANA Annual Meeting - Dec. 5th

Phoenix

Prescott

Tucson

The Local Lunch Connections (LLC’s) continue to be a great venue to stay in touch with your peers and on top of industry news. We held 3 Spring events at varying locations in Phoenix, Tucson and Prescott. Members had the opportunity to brainstorm about common challenges as well as get the latest Association updates. The elusive free lunch really does exist…for ANA members or potential members. Let’s have lunch in 2014. Saturday Night Live (SNL) is our most popular social event and brings families and friends together in a casual atmosphere. The Casino theme is hands down the favorite and was back for 2013. The dice were flying on April 27th at the McCormick Ranch Golf Pavilion in Scottsdale. Attendees had dinner, competed for silent auction treasures and won raffle prizes between trips to the gaming tables. All of this fun successfully raised $8000 for ANA programs. Thank you to all who participated. We’ll be putting on another great party in 2014 – plan on attending!

With Sonoran AudioVisual Every seat is the BEST seat in the house.

The Arizona Nursery Association’s Annual Meeting and Awards Dinner will be held at the Rustler’s Rooste in Phoenix on Thursday, December 5. Please join us in this casual, western setting to celebrate the year’s accomplishments, induct officers, honor industry leaders and recognize scholarship winners. This is a great opportunity to catch up with long-time industry friends and meet future leaders. Cocktails at 5:00 pm with the program to follow at 7:00. To register call the ANA office at (480) 966-1610 or email cgoar@azna.org.

Flashback Foto

Congratulations to Rob Johns of A & P Nurseries, our winner from the September/October Flashback.

Here i s Flashb the new ack. H many ow do Send y you know? o schase ur list to @azna .org

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www.sonoranstudios.com/av (602) 283-4440 av@sonoranstudios.com

Arizona Nursery Association


Legislative and Regulatory ANA represents its members at regulatory agencies and at the State and Federal Legislature each session on issues facing the industry. Throughout this year, we have worked diligently on dust regulations, new pest issues & quarantines as they arise, transportation rules and immigration reform. We also worked with our partners in agriculture in educating the Legislature on the value of our industry. This was accomplished through events such as the Agriculture Legislative Luncheon and the Legislative Intern Agriculture Tour.

Arizona Department of Agriculture Update Governor Brewer announced the formation of a Selection Committee to interview and recommend nominees to the Governor for appointment as the new ADA Director, succeeding Don Butler who recently retired. ANA Board member, Phil Hemminghaus, will serve as chair of the Selection Committee.

Don Butler with Nursery Committee Chair Phil Inspections and Hemminghaus Certifications Contributed by John Caravetta Associate Director - Plant Services Division, Arizona Department of Agriculture

Legislative Intern Ag Tour ANA truly wants to serve as an addition to your team on regulatory and legislative issues. Cheryl, ANA Executive Director, is a registered lobbyist for the association and would like to encourage members to call their “extra staff person” at ANA to help resolve the issues they are facing. You can contact her at cgoar@azna.org or at (480) 966-1610.

Poinsettias

Each December, ANA representatives call on legislative leaders and the Governor with Arizona grown Poinsettias and we will be bringing holiday cheer to the Capitol again this year. Though the gesture may seem of little significance, it is actually of great benefit. ANA board members, staff along with industry partners take the opportunity to visit each office, shake hands, and introduce themselves. It is an activity that familiarizes legislators with our industry and members so that when we need the elected officials’ support, initial contact has already been made. Thank you to Gardener’s World for donating the beautiful Poinsettias last December.

It’s that time of year again when the department has concluded inspections of nursery locations for general nursery certification (a.k.a. Arizona Certified) under the provisions of A.A.C R3-4-301, and invoices are sent to those nurseries that applied for 2014 certification. When payment is received for outstanding applications and the inspection record is supportive, the certificates, and 2015 application, are issued. The certification is then good for the 2014 calendar year. The entire certification process begins early with an application deadline of February 15th each year. The early date is necessary to ensure the department’s inspectors have sufficient time to complete the exhaustive inspections required for each location and have a disposition of certification eligibility by the October/November time period in order to issue a certificate on a timely basis for the coming calendar year. If a nursery operation wants to apply for the first time, a fillable application form is available on-line at www.azda.gov/PSD/ Certification.aspx, or it can be requested, completed and faxed to the department – Ph: (602) 542-0971; FAX: (602) 542-1004. The cost for Arizona Certified certification is $250 per location. If a nursery forgot to re-apply for certification and wants to be certified for 2014, then applications for the 2014 and 2015 (encouraged) calendar years should be submitted along with payment of $250 for the 2014 certificate. The fee for the 2015 certificate would be billed in the last quarter of 2014. In order to process an application, it should be signed by the owner/ lessee of the property or manager of the business only. In addition, the correct acreage of the location is requested so the department can, in part, allot the appropriate staff time to conduct the required inspections/surveys of the property.

Poinsettia delivery tradition will continue

www.azna.org

Arizona Certified is a good marketing tool for retail establishments, and is one of the best certification values for a wholesale nursery shipping out of state (in addition to other certifications that may be required such as Brown Garden Snail, etc.) as it avoids the necessity for single-shipment inspections which can be costly to the nursery and the department. NOVEMBER/DECEMBER 2013 | 7


Economics aside, we are more than pretty! By Dr. Charlie Hall,

Texas A & M University, Department of Horticultural Sciences The Congressional gridlock that we have become accustomed to led to yet another government shutdown for 16 days. In the 11th hour, an agreement was reached that briefly diverted disaster. The debt cushion now extends through February 7, with current spending levels being authorized through January 15. Should there be progress with the policy deadlock in Washington and if the Federal Reserve manages to “taper” down its purchases of securities without producing a serious disruption in financial markets, most economists agree that the national rate of economic growth could rise toward 3 percent by the end of 2014. Two not-so-well-known, but insightful economic principles can be summarized as follows: (1) expenditures rise to meet income and (2) people afford what they want. The green industry’s job (growers, service providers, and retailers alike) is to make sure they are providing #2 in such a way that they capture their fair share of #1. Stated slightly differently, if the green industry can position itself in such a way that its products/services are considered as necessities in people’s lives, and not mere luxuries, that is the best recession-proofing and weather-proofing it can do. But our value proposition as an industry has to be more than “we make landscapes pretty.” Instead, we have to emphasize the ways we enhance the quality of life for all of our consumers. Please don’t undervalue this message. I don’t care who you are or what demographic segment you belong to, everyone is interested in enhancing his or her quality of life. It just so happens that beautification efforts do this through health/well-being enhancements, ecosystems services benefits (also referred to as environmental amenities), and economic paybacks. For example, some of the economic benefits associated with flowers, shrubs, and trees are that they beautify and help draw customers to shopping districts, reduce shopper stress while they are there, boost apartment and commercial building occupancy rates, increase revenue from tourism, create local jobs (from various landscape-related services), increase residential and commercial property values, and even reduce the costs of street repairs from the reduced temperatures resulting from shaded roadways and sidewalks. While the list of environmental amenities, otherwise known 726-4896 as ecosystems services, is quite exhaustive, it is impressive to consider a mere subset of them such as the carbon that is sequestered, oxygen that is generated, wildlife that is attracted, biodiversity that is enhanced, the heat islands that are offset, the 16777 S. Avenue 2E air, noise and glare pollution that is reduced, soil erosion that Yuma, Arizona 85365 is mitigated, storm water runoff that is more efficiently handled, wind damage that is minimized, and the reductions in energy loghrys@beamspeed.net 8 | southwestHORTICULTURE

use that arise from the temperature buffering that plants provide around buildings. Needless to say, many of these environmental amenities translate into substantial economic contributions to local economies as well. While these economic and environmental benefits may not come as much a surprise, the plethora of health and well-being benefits might. Peer-reviewed research has documented a person’s ability to concentrate in their work environment if enhanced by the presence of plants and flowers. Children learn faster and are less distracted in flower and plant-filled environs as well, and flowers have even been documented to reduce stress levels, hypertension, and ease the effects of attention deficit disorder. Any person who has given/ received flowers or plants as gifts knows the joy and excitement they generate and these powerful emotions carry over to beautified interiorscapes and landscapes as well. However, the plethora of benefits provided by flowers and plants is not common knowledge, let alone ingrained in modern day American culture. Humans often have difficulty in even seeing flowers or plants in their own environment, much less connecting plants to tangible benefits – a phenomenon called plant blindness. For most people, flowers and other plants are a part of the subconscious sector of mental life, perceived as the backdrop, not the main actors in the playing out of our everyday lives. Thus, all industry firms need to emphasize these types of messages in the marketing efforts of their individual companies. The Arizona Nursery Association’s Plant Something campaign is an excellent example of this messaging and is making waves across the industry.

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Arizona Nursery Association


Promotion ANA is committed to promoting our members and the green industry. In addition to the association magazine, Southwest Horticulture, the annual Directory and Buyer’s Guide and the MARKETPLACE at SHADE, ANA has now developed tree-planting demonstration videos for members’ use as part of the continued Plant Something campaign. Please contact Cheryl to obtain the videos for your company website.

Jonathan Manning, Elgin Nursery & Tree Farm, stars in new tree planting video Southwest Horticulture Southwest Horticulture magazine continued production with 6 issues this year. We remain proud of our publication and the information therein. We encourage article submission as well as fun items for inclusion in Que Paso. Advertising rates for the magazine can be found on our website www.azna.org. If you would like to submit anything to the magazine, you can do so by emailing the office at schase@azna.org or calling (480) 966-1610. ANA Directory & Buyer’s Guide The Directory & Buyer’s Guide is an annual publication. It includes all the members of our association as well as the Board of Directors, committees, member benefits and services. It is a great reference tool. Advertising rates for the buyer’s guide can also be found at www.azna.org or for more information, contact Susan at schase@azna.org. 2013-2014 Directory & Buyers’ Guide ANA Website ANA’s website, www.azna. org, is an excellent source of information for members as well as non-members. ANA members may list employment opportunities on the website free of charge. Member companies may also offer links from the ANA site to their business site for a minimal fee of $100. If you would like to post something to the site, contact the ANA office at cgoar@azna.org or call (480) 966-1610. www.azna.org

ANA Facebook Page Between e-updates and magazines, be sure to check out ANA’s Facebook page to see what’s happening at the office and with our members. Whether it’s an ACNP test or a tree planting with Jason Mraz, Facebook is the place to keep up with industry happenings. The MARKETPLACE at SHADE The MARKETPLACE at SHADE began in 2009 as a way for conference attendees to mix and mingle in a business friendly, yet fun and educational environment. This year, the MARKETPLACE was active with 46 tabletop displays, lots of industry expertise, new products and stunning plants. If you are interested in having a tabletop display in 2014, please contact us at cgoar@azna.org or (480) 966-1610. MARKETPLACE at SHADE

Plant Something Campaign ANA has received five Specialty Crop Block Grants from the US Department of Agriculture. These grants keep building on each other to make just under a $500,000 campaign as well as taking the promotion international. This year, Plant Something has expanded to 12 states, an island and a province! This website features all these states as well as continuing with an Arizona specific site where you can locate all our ANA member garden centers. An Arbor Day video debuted in April which was sent out as a 30-second PSA promoting planting trees which last a lifetime. The Plant Something booth travelled around Arizona and the country with both Cheryl and Susan presenting the benefits of plants to people. Plant Something was also featured on several radio broadcasts with Rosie on the House as well as Channel 3 Your Life A to Z. Paid advertisements ran in the Spring and Fall in Phoenix Home & Garden magazine and SRP customers read about Plant Something in their September Contact newsletter. If you haven’t visited www.plant-something.org in a while…check it out today! Supplies to “stock up” members who have run out of promotional items are available by contacting the ANA office. Our newest items include t-shirts, aprons and hats!

Cheryl promotes Plant Something on Channel 3 Your Life A to Z

New Plant Something Promotional Items

Plant Something Booth On the Go The Plant Something Facebook page continues to be updated three times a week and next year, participating partner states will also be posting. Be sure to “LIKE” the Facebook page to see how ANA is encouraging people to think about planting every day of the year! Truck Wraps, a new US and Canadian map as well as the launch of Tree Planting Videos highlight just some of the other new items to watch for in 2014.

Plant Something Website’s New Map Stay tuned in 2014 to see this campaign continue to GROW! The continued Arizona Grown campaign was another highlight of this past year. ANA partnered with Western Growers on this grant funded campaign to build a greater awareness of the Arizona Grown logo as well as educate consumers on the benefits of buying local produce and plants. Perhaps you saw the digital billboards during your commute or have noticed that orange brand showing up in more stores and nurseries. Check out the daily posts on the Arizona Grown Facebook page – there is always something interesting popping up!

NOVEMBER/DECEMBER 2013 | 9


Containers Today! No Delay! Wilbur Ellis has teamed up with Pro Cal Containers to provide growers in Arizona a local source for nursery containers. No more waiting. Get your nursery cans when you need them with our convenient forklift delivery service.

For more info contact Glen Steffensmeier 602-918-5293

Arizona Wholesale Growers

Trees, shrubs and cacti for arid climates since 1982.

Suncrest Nursery • 4204 Lone Mountain Cave Creek AZ 85331 tel 480-488-1968 fax 480-488-8859

10 | southwestHORTICULTURE

Arizona Nursery Association


Education Education is at the root of maintaining a qualified workforce and ensuring that future nursery and green industry professionals are well trained and knowledgable. ANA has continued the Arizona Certified Nursery Professional program (ACNP) with the all-day class at SHADE on August 9th and the exam on September 25th. Participation was excellent with representatives from Phoenix, Tucson and Lakeside member nurseries and green industry professionals. The comprehensive exam consists of four sections and takes over 3 hours. To become certified, participants are required to pass all four sections and have a minimum average score of 75%.

Over 400 industry professionals attended the 2013 Southwest Horticulture Annual Day of Education (SHADE) at the Renaissance Glendale Conference Center on August 9th. The extensive program included five traderelevant tracks: Irrigation, Trending, Design, Trees & Plants, and Pest Management & Plant Health. CEU’s were offered by ACLP, ADA, LACES, GCSAA, IA, ISA, OPM and SLM. SHADE continues to be the canopy of green industry education while maintaining affordable registration and providing full annual requirements for continuing education units.

Thank you to all of our wonderful instructors, scoring volunteers and Harper’s Nursery for providing the plant material for the Plant ID section. Congratulations to this year’s Arizona Certified Nursery Professionals: Ken DiMichel Michael Eaton Marc Faddis Arnie Moulton Devon Musgrove Erin Nyhus L.P. Oviedo Lori Stewart Frankie Valdez Joshua Waltemeyer Keith Waltemeyer

Moon Valley Nursery Moon Valley Nursery Moon Valley Nursery Moon Valley Nursery Christopher’s Gardens Moon Valley Nursery Moon Valley Nursery Caretaker Landscape Moon Valley Nursery Treeland Nurseries Treeland Nurseries

The next all-day preparatory class will be held at the 2014 SHADE Conference. For inquiries regarding ACNP please contact the ANA office at (480) 966-1610 or Susan at schase@azna.org.

SHADE educating Industry Professionals SHADE 2014 will be held again in August at the Renaissance Glendale. There will be another line-up of great topics and speakers. Watch for more information in the coming months. On October 30th ANA hosted a luncheon featuring Dr. Charlie Hall with Texas A & M University. Dr. Hall addressed a group of industry leaders regarding the economic trends, outlook and strategies for the nursery and landscape industries. Please see our feature article on page 8 by Dr. Hall. This educational luncheon was held at the Tempe Doubltree Resort and attended by 85 professionals. Charlie got rave reviews and numerous attendees requested his return for another presentation. Thank you to Western Growers and Wilbur Ellis for sponsoring this event and also to Mountain States Wholesale Nursery for the Agave centerpieces.

Dr. Charlie Hall with sponsors Glen Steffensmeier, Wilbur Ellis; Matt Bigham, Western Growers; Phil Hemminghaus, Wilbur Ellis

www.azna.org

NOVEMBER/DECEMBER 2013 | 11


Matt Bigham, Desert Region Manager, Western Growers Western Growers Insurance Services is endorsed by the ANA to provide health benefits and property and casualty insurance to its members. You can reach Matt at 602-266-6147, ext 7452

Insurance update www.healthcare.gov What is the Website that Does Not Work?? The Affordable Care Act, affectionately known as, Obamacare begins January 1, 2014 and we all have to make sure we have coverage. That’s right, all of us as individuals need to make sure we have health coverage. Right now, as an employer, you have no obligation to sponsor a group plan that will be enforced; however, your employees need to make sure they have purchased coverage if you are not providing any. Now, we have all heard about the problematic website Healthcare.gov and the fact that it is not accessible but that is not your concern. We are told it will be fixed so rest assured, those who created it will fix it…gulp! Does anyone know the contact number to the IT guy at Amazon?? Okay, so what is this website?? It’s a clearinghouse the equivalent of www.hotels.com but for health insurance. It is a site where all the carriers publish their plans and rates. Yes, you can still go to carriers directly and get plans and rates and coverage but www.healthcare.gov is the only place where you can get qualified for any subsidies or tax credits. That right there is the kicker. To be able to even see if you are eligible for any monies to help offset your premium or out of packet expenses you have to go through healthcare.gov. On this website you will not be asked the typical questions about health status. However, it will be important to have your most recent confirmed tax return, dates of birth of you and your dependents and your zip code. So far most individuals can nail down their own date of birth and zip code but dependents birthdays and tax returns get a pretty blank stare. You may do a solid for your employees and at least give them a heads up about this. If you cannot provide health benefits on a group basis, keep in mind your staff will still need to fulfill their obligation to the individual mandate. This new world will be tough for them to navigate so any advice would be helpful.

In the next few weeks I am expecting that the government officials will have contacted Amazon.com and asked them to come over and help fix this mess they got into. The site will be up and running and all of us can have access. In the meantime going to carriers directly should produce rates and plans so you can get a sense for cost and design. Of course, there will be changes and updates and you can count on WGIS to be there to help both you and your staff with any of their needs.

Specimen Trees for Desert Landscapes

Arid Zone Trees

480.987-9094 Fax 480.987.9092 information@aridzonetrees.com www.aridzonetrees.com

PREPARE FOR GROWTH.

Ewing carries a full line of products to help your nursery thrive. From drip systems and tools to tree stakes and ties, we’ve got what you need to grow healthy, beautiful plants for any landscape project. Find us: www.ewing1.com/arizona LOW VOLUME DRIP IRRIGATION | WATER FEATURES | FERTILIZER | ORGANIC SOLUTIONS | MP ROTATORS | TREE STAKES AND TIES

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Arizona Nursery Association


WATER IN SYNC WITH WEATHER Control the uncontrollable. Compatible with most Hunter Controllers, Solar Sync adjusts daily irrigation run times based on local weather to ensure landscapes receive just the right amount of water.

Growing Native Desert Trees and Ornamental Shade Trees

15 Gallon up to 60" Box Arizona Certified Certified to ship to California Contract Growing for large projects Sales:

Hunter Hawkins Mo Ibarra 602-625-1566 602-763-8004 hhawk21@hotmail.com mo@westerntree.com Eric Johnson 602-738-8733 ej@westerntree.com

Office 602-243-6125 • Fax 602-243-3764 3401 E. Southern Ave. Phoenix, AZ 85040-3846

www.westerntree.com

www.azna.org

COX CACTUS FARM

gsteffen@wilburellis.com

we’re so much more than cactus…

Haven’t heard of us yet? We are a wholesale grower offering the Valley’s widest selection of Agaves, Aloes, Euphorbia, & Cacti from one gallon to 30in box We have excellent quality & unsurpassed customer service offering fast & friendly will-calls as well as deliveries Valley wide We’re open Monday - Friday and most Saturdays. We also have flexible hours and are available by phone at any time. Need something on a Sunday? Or at five o’clock at night?

Give us a call… we’ll tell you more! Jessica Cox

Ryan Cox

480.220.1848 coxcactus.jessica@gmail.com fax: 480.336.2933

602.402.8074 coxcactus.ryan@gmail.com

www.coxcactusfarm.com – Located in North Phoenix near Carefree Hwy & I17 – 1537 W. Desert Hills Drive - Phoenix - AZ - 85086 NOVEMBER/DECEMBER 2013 | 13


Safety news Protecting Feet in the Workplace

The foot is a complicated body part with its 26 relatively small bones and more than 150 ligaments and an intricate network of muscles, nerves and blood vessels. Our feet help us keep our balance, and they carry us the equivalent of five times around the earth in an average lifetime. In short, they do more work than most other body parts. It’s so true that when your feet hurt, you hurt all over. It also is why it is important to protect your feet at work from the myriad injuries possible. There are two major categories of work-related foot injuries: • Foot injuries from punctures, crushing, sprains and lacerations, which account for 10 percent of all reported disabling injuries. • Foot injuries resulting from slips, trips and falls account for 15 percent of all reported disabling injuries. Slips and falls do not always result in a foot injury, but lack of attention to foot safety plays an important role in their occurrence. Examples of foot injuries Injuries Common Causes Crushed or broken feet, amputations of toes or feet

Feet trapped between objects or caught in a crack, falls of heavy objects, moving vehicles (lift trucks, bulldozers, etc.), conveyor belts (feet drawn between belt and roller)

Punctures of the sole of the foot

Loose nails, sharp metal or glass objects

Cuts or severed feet or toes, lacerations

Chain saws, rotary mowers, unguarded machinery

Burns

Molten metal splashes, chemical splashes, contact with fire, flammable or explosive atmospheres

Electric shocks

Static electricity, contact with sources of electricity

Sprained or twisted ankles, fractured or broken bones because of slips, trips or falls

Slippery floors, littered walkways, incorrect footwear, poor lighting.

Contributed by Bruce Trethewy, SCF Communications Manager should be flexible enough to allow the foot to bend. • Uppers of protective footwear come in a variety of materials. Selection should take into account the hazards, and individual characteristics of the worker’s foot. Strains or sprains to the ankles or feet are among the most common foot injuries. Sprains are injuries to ligaments – the fibrous bands that connect bones to bones and stabilize joints. Strains are injuries to muscles or to tendons, which connect muscles to bones. Generally, sedentary workers who slip, stumble or take a misstep are more likely to sprain an ankle than a more active employee. When a foot turns unexpectedly, the ligaments or tendons are stretched in a way in which they are not intended. These kinds of injuries can be caused by: • Working on uneven surfaces • Stepping on something that you didn’t see • Inattention while going up and down stairs • Jumping over something, such as an irrigation ditch The risk can increase when employees are involved in lifting and bending. Employees who are more likely to suffer a sprain or strain often: • Use poor lifting techniques • Have poor endurance • Are in poor physical condition • Fail to stretch and warm up before a physical activity The National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) provides these tips on how to avoid a sprain or strain to the ankle or feet: • If the work requires a lot of physical activity, be sure to stretch the calf muscles. Tight muscles pull on the Achilles tendon and can reduce the range of motion of the foot. • When working outside in fields, yards or construction sites where the ground may not be level, wear snugly laced, high-topped shoes that provide the ankles added protection.

Additional injuries could involve freezing temperatures, or wetness in low temperature: frostbite and trench foot. The first step in reducing foot injuries in the workplace is to identify relevant hazards. The hazards differ according to the workplace and the types of tasks the worker does. Once the hazards are identified, eliminate them if you can. Then consider footwear: Proper shows are personal protective equipment, or PPE. The role of PPE is to minimize exposure to specific occupational hazards. Providing adequate protective footwear and requiring workers to wear it is an effective protective strategy. All working footwear should provide comfort without compromising protective value. Depending on the job requirements, here are some tips when looking for safe work shoes: • A steel toe cap should cover the whole length of the toes from tips to beyond the natural bend of the foot. A soft pad covering the edge of the toecap increases comfort. If the toecap cuts into the foot, either the size or style of the footwear is incorrect. • Soles come in a variety of thicknesses and materials. They need to be chosen according to the hazards and type(s) of flooring in the workplace. (No one type of non-slip footwear can prevent the wearer from slipping on every surface type.) • A steel midsole that protects the foot against penetration by sharp objects 14 | southwestHORTICULTURE

Arizona Nursery Association


ANA news

Plant Something Campaign and Executive Director Recognized

As one of the last acts of his presidency, Carson Lord, outgoing President of the Oregon Association of Nurseries (OAN), recognized Cheryl Goar and the Arizona Nursery Association for the Plant Something campaign. Lord said “They say a rising tide lifts all boats and my first 5-Star award winner can certainly be accused of throwing a bunch of water into the nursery industry sea. As the creator of the Plant Something campaign, Cheryl Goar created the infrastructure and marketing tools to promote our industry across the country. Like a noxious weed, the seeds she created in Arizona have now taken root in 11 different states, and one Canadian province. This year, the OAN alone received a $90k specialty block grant from the USDA to further the campaign. We are all seeing dividends from her great work, so my first award goes to Cheryl Goar, executive director of The Arizona Nursery Association.”

Plant Something Partners as of November, 2013 • • • • • • • • • • • • • •

Arizona Nursery Association Arkansas Green Industry Association British Columbia Nursery & Landscape Association Colorado Nursery & Greenhouse Association Idaho Nursery & Landscape Association Long Island Flower Growers Association Massachusetts Nursery & Landscape Association Minnesota Nursery & Landscape Association New Jersey Nursery & Landscape Association North Carolina Nursery & Landscape Association Ohio Nursery & Landscape Association Oregon Association of Nurseries Virginia Nursery & Landscape Association Washington State Nursery & Landscape Association

Thank you to the Plant Something Committee: Jay Harper, Rob Johns, Cindy Riding, Carol Ward-Morris Chris Kengla, Don Waltemeyer and Brett Cameron. Your dedicated hours of research, discussion and creativity have contributed to an international infestation (of the best kind)!

¿Qué Pasó?

Mountain States sales team Mountain States Wholesale Nursery celebrated Halloween with creative costumes and a surprise birthday party for general manager Bart Worthington. Can you imagine Jeff Grass as Despicable? Former Arizona Farm Bureau president Cecil Miller, Jr., passed away on October 2nd, surrounded by family and friends. A third generation Arizonan, Miller was born into a Salt River Valley farming family. He is the son of another Arizona Farm Bureau president, Cecil Miller, Sr. In fact, the Miller family is the only farm or ranch family that can claim a father and son both served the presidency in the Arizona Farm Bureau. Miller Sr. served from 1941 to 1943 during a time when our nation was at war.

NURSERY LOCATION: Jeff: 602-809-4150

CALL FOR PRICE QUOTES Jonathan Mobile: 602-903-3700

8606 West McDowell Road

Fax: 623-936-4737

Phoenix, AZ 85037

www.elginnursey.com “Green and Growing”

Miller Jr. was Arizona Farm Bureau’s longest serving president in history, serving from 1971 to 1992. www.azna.org

NOVEMBER/DECEMBER 2013 | 15


Advertiser Index A & P Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 All Season Wholesale Growers . . . . . . . . . . . . . . . . . . . . . . . 15 Arid Zone Trees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Arizona Wholesale Growers . . . . . . . . . . . . . . . . . . . . . . . . . 10 Arizona Dept. of Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . 5 Cox Cactus Farm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Desert Tree Farm. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Desert Trees Nursery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Elgin Nursery and Tree Farm. . . . . . . . . . . . . . . . . . . . . . . . 15 Ewing Irrigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Hunter Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Paradise Wholesale Nursery. . . . . . . . . . . . . . . . . . . . . . . . . . 2 Plants for the Southwest. . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 ProCal/Wilbur Ellis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Queen Creek Growers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Rancho Soledad Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . . 16 SCF Arizona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Sonoran Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Southwest Forest Products. . . . . . . . . . . . . . . . . . . . . . . . . IFC Sunset Nursery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 V&P Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC West Coast Turf/Western Sod . . . . . . . . . . . . . . . . . . . . . . . IBC Western Growers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BC Western Tree Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Wilber Ellis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Zvida Growers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

H

Queen Creek Growers

Wholesale Nursery

Providing quality container grown groundcovers, shrubs and trees 1 gallon to 36” box. Specializing in custom and contract growing.

Queen Creek Growers, Inc. 2764 E. Sherry Lane, Queen Creek, AZ 85140 Office 480-888-7877 • Fax 480-888-0999 scott-tenge@qcgrowers.com

RANCHO SOLEDAD NURSERIES, INC Always growing since 1954 Rare & Unusual Aloes, Agaves, & Xerophytic Plants

’ Aloe munchii

Aloe marlothii spectabilis

Local Sales Representatives: Dawn Hunter-Clark (480) 296-5233 & Jean-Marie Hing (480) 540-3710 Agave parryi truncata

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18539 Aliso Canyon Rd., Rancho Santa Fe, CA 92067 (858) 756-3717 Fax (858) 756-4597 www.ranchosoledad.com

Agave Ferdinand-Regis

Arizona Nursery Association


Growing with the Southwest {ruellia brittoniana ‘katie’} {bougainvillea ‘barbara karst’}

{caesalpinia pulcherrima}

V & P Nurseries, Inc.

Gilbert • Chino Valley • Queen Creek Corporate Sales 480-917-9847 • Fax 480-917-2856

{agave vilmoriniana}


ARIZONA NURSERY ASSOCIATION 1430 West Broadway Suite 110 Tempe, AZ 85282

PRSRT STD U.S. Postage PAID Phoenix, AZ Permit No. 1

Change Service Requested

W

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