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2013 5 Ways Instructional Design Can Impact Your Organization

Brandman University


5 Ways Instructional Design Can Impact Your Organization

Instructional Design (also called Instructional Systems Design (ISD)) is the practice of maximizing the effectiveness, efficiency and appeal of instruction and other learning processes by which adult learning behaviors and practices are analyzed, designed, delivered, implemented and evaluated, which results in the transfer of knowledge, information or new skills through effective learning programs and assimilable learning materials. Instructional designers are practitioners who design and develop these programs. The result of instructional design is typically a curriculum, training program, and/or other learning materials that can be used in a variety of organizational settings in alignment with project goals, guiding standards, and organizational initiatives. Instructional design (ID) is a field that is growing in implication and application in organizations across the country. Companies use instructional designers to develop rigorous types of learning programs to train a changing workforce. These organizational settings typically include corporations, nonprofits, and universities, as well as for specific departments within organizations. Instructional Design is a powerful way to combine the processes of integrated systems thinking with opportunities to help others make meaning in new ways.. Instructional

designers perform a tremendous role in organizations to contribute to the work and return on investment of the organizations in ways that are powerful and ongoing. Instructional designers are active agents in helping organizations build their culture and professionalism. As a helping professional, instructional designers have the ability to impact organizations. Below are 5 of the many ways that your organization can reap the benefits of Instructional Design:

Improve Workflow and Business Processes Instructional designers help organizations improve their workflow and business processes. By the nature of the role, if you have to teach someone a skill, you have to deeply understand the flow of the material, the objectives for teaching that material, and ways the training could help the business. Working collaboratively with a Subject Matter Expert (SME) the ID will be able to analyze a given situation from a new vantage point, which is always useful. They will have the opportunity to ask questions that offer clarity and an outside perspective. Factors that Influence the Efficiency of an Instructional System (Instructional Strategy) - Instructional Techniques - Designs for Instructional Materials - Instructional Resources, i.e., money, time, instructional staff, or required equipment.

Too often new initiatives are proposed without a clear roadmap of how to perform new tasks or acquire new skills to improve employee performance and efficiency. Instructional designers have the opportunity


to help others make meaning in a way that clarifies their role and their work. In turn, this clarity helps employees cope with the uncertainty of the change that the new initiative will bring. Instructional design and the learning programs they develop create opportunities for employees within companies to better cope with uncertainty.

employees to learn a new skill, adapt to change, proficiently improve their performance, the ID will continue to save the organization time and money. Instructional designers are typically trained to interpret evaluations from training that enables HR managers to quantify the impact of learning on organizational effectiveness. Targeted and just in time learning can make a positive difference in the workplace. Within the framework of making a positive difference in the workplace, IDs have a responsibility to help training positively impact ROI. Instructional designers can be purposed in ways to help organizations increase revenues by aligning learning with corporate objectives and then ensuring that evaluations measure learner outcomes.

Data Driven Decisions Instructional Designers work closely with agents in organizations to make informed decisions regarding best practice. After evaluating a new training initiative and its impact on departments or organizations, IDs can analyze the training to determine if end results were met and resulted in a tangible and effectual outcome. Learning should be designed for the purpose of helping the organization be more efficient and profitable. An ID will analyze a given learning situation and help the organization establish realistic and reasonable goals for a learning outcome. Instructional designers play a vital role in helping organizations reach established goals and outcomes. By evaluating training and communicating the benefit or tangible proof that the learning initiative enabled

Create Meaningful Learning Experiences and Facilitate Professional Development Instructional Designers create meaningful training experiences that energize employees through the learning process. That is a top priority of an ID, We must always consider how learning impacts the learner and seek to do so in a way that is reassuring and engaging. An ID, will be instrumental in helping others achieve their professional goals. An ID will help organizations meet their strategic and year-end goals through the training opportunities that are designed and delivered in the most cost effective and productive way possible.


Manage Change and Stress in the Workplace

$300 Billion

Diversity and Learning Styles

Finally, instructional Instructional designers have The financial repercussions from stress designers have an the ability to manage stress are substantial. Workplace stress costs obligation to honor in the workplace through the U.S. employers some $300 billion a year diversity in the training that is designed and in absenteeism, lower productivity, staff workplace through delivered. If you are aware turnover, workers’ compensation, the learning that is of what causes learners medical insurance and other stress designed. Every stress, you can manage the related expenses. learner is different. way that training gets Learning styles are Source: Princeton Survey Research Associates delivered so it mitigates a also different, and great deal of the anxiety those aspects of the associated with the training. instructional For example, if you are designer should remain a center piece in aware that learners in a work environment how learning is designed, delivered, are resistant to a new software training implemented and evaluated for every initiative that needs to be rolled out, you will learner. have the ability in your role to manage the circumstances around the training so that the new initiative is more manageable for Visual: The occipital lobes at the back of the brain learners. manage the visual sense. Both the occipital and Instructional designers facilitate significant parietal lobes manage spatial orientation. change in the workplace in various ways. Aural: The temporal lobes handle aural content. IDs implement change through the training The right temporal lobe is especially important for music. initiatives that are designed and delivered in Verbal: The temporal and frontal lobes, especially organizations. IDs also have the opportunity two specialized areas called Broca�s and to help others handle change in the Wernicke�s areas (in the left hemisphere of these two lobes). workplace by how they communicate. An instructional designer can facilitate the influence of technology in the work environment. Much of your training may focus around new or revised software which requires documentation and training that can be understood by non-technical employees. An ID can provide context and fun interaction that can cause even the most technology adverse to feel comfortable.

Physical: The cerebellum and the motor cortex (at the back of the frontal lobe) handle much of our physical movement. Logical: The parietal lobes, especially the left side, drive our logical thinking. Social: The frontal and temporal lobes handle much of our social activities. The limbic system (not shown apart from the hippocampus) also influences both the social and solitary styles. The limbic system has a lot to do with emotions, moods and aggression. Solitary: The frontal and parietal lobes, and the limbic system, are also active with this style.

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