TABLE OF CONTENTS 1. Online Fashion Startup (Current) Tobi.com
11. Press Kit: C.S
111. Product Styling: Shades of Black
Iv. Editorial Styling: Joyus
v. Merchandising: Switch
v1. Styling: Portfolio
v11. Collaborations: Styling
Tobi.com TOBI is an online fast fashion retailer. We design, product and sell our products globally and exclusively on TOBI.com. Established in 2007, Tobi is an online design label based in Los Angeles. With LA as the source of our inspiration, we bring the casual, cool, and sexy attitude of the city into every one of our products. Every day we are designing the trendiest clothes straight from our design studio and selling them exclusively on our online clothing store at tobi.com. In just a few years, Tobi has become one of the top womenâ€™s clothing websites and a staple in the world of online fashion with over 1.5 million Tobi babes in 100+ countries flaunting their favorite Tobi pieces.
Press Kit - C.S. Was chosen for best work within the class to collaborate with a professional graphic designer to create a press kit I worked on for fashion designer, Claudia Simoes. Interviwed Miss Simoes as well as set up a photo shoot for her senior collection to create a detailed press kit describing her best work, inspiration, timeline and special thanks. Collaborated within all departments at the Academy of Art such as Photography, MUA, Fashion Design and Graphic Design to create an impecable professionally printed press kit.
Shades of Black Worked side by side with Jayce Park, to do a product styling photo shoot inspired by Elle Magazine. Focused on simplicity and dark shadows to create a mysterious and edgy magazine spread. Black and white inspired products were to showcase the must have pieces for Fall 2014.
Joyus Joyus is an online lifestyle e-commerce company that focuses on helping discover, shop, and share the latest products, tips and trends within fashion, beauty, health and fitness. Given the opportunity to work with the Joyus Team located in San Franciso, CA, to style their first-ever online magazine. Styled and put together all looks based on mood boards and inspiration to create their Fall 2015 Joyus Magazine.
Switch Switch is a tween reversible clothing apparel line. Two colors, two patterns, two options, and two choices at all times. I created a visually appealing store front with a detailed floor plan to bring the store and the brand to life. Created design roughs with textile swatches to showcase merchandise that will be sold for Summer.
Styling Portfolio Collaborated with other stylists, photographers, MUA and hair. Worked on picking locations, getting permits to gain access and permission to photograph on-site. Created mood boards to showcase overall image for the photo shoot desired. Maintained all clothes in great condition as well as steamed, pinned, and fashioned taped all garments to create success for the overall look.
Collaborations Worked with stylist, Hayley Goldbaum, as her styling assistant to help create looks, maintain products, and lead on model direction to exceed her photoshoot concept.