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2018 NOE VALLEY GUIDE

NOE VALLEY MERCHANTS AND PROFESSIONALS ASSOCIATION

NVMPA.COM

A VIA MEDIA GUIDE


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WELCOME

Welcome to Noe Valley, “the Heart of San Francisco!� This year we embarked on a journey into a whole new era with the Noe Valley Merchants and Professionals Association. We created a new website, logo and brand, all while remaining true to our rich history and community-focused mission. We created several new programs by securing resources from countless gracious donors, individuals and corporations alike.

Rachel Swann

A new generation of leaders and NVMPA President volunteers have stepped up to forge a path forward and to build a stronger organization. I want to personally thank those who have been integral to this transformation. From our amazing Board of Directors to our wonderful volunteers to the Noe Valley community as a whole, thank you for your involvement and support. Together we move forward with a clear vision and excitement about the future. If you are not a member of the NVMPA, now is the time to join and get involved. See for yourself what we can do for you, for us and our community. As always, remember to shop local, shop small and support this amazing neighborhood that we all love.

Rachel Swann NVMPA President


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NOE VALLEY ANNUAL EVENTS Noe Valley Merchants and Professionals Association (NVMPA) partners with other neighborhood organizations, including Noe Valley Association (NVA), Friends of Noe Valley (FNV), Noe Valley Town Square (NVTS) and Upper Noe Recreation Center (NVRS), to produce several signature annual events. The Noe Valley Hayrides are a long-standing tradition sponsored by the NVMPA. There are several rides during the year, featuring beautiful thoroughbred draft horses. These covered wagon rides are free for all to enjoy, and the view from the wagon provides a lovely way to experience our unique neighborhood. Details at nvmpa.com. Word Week is Noe Valley’s annual literary festival. Sponsored by FNV, their 2018 event marks their 12th anniversary. Events are scheduled every March all across Noe Valley and admission is free. Visit friendsofnoevalley.com. The popular annual Easter Egg Hunt is a beloved event, sponsored by local merchants and individuals. This family event features free egg hunts and craft projects for young children, a raffle of items donated by local merchants, and live music and refreshments for the entire family. Visit noevalleyassociation.org for details. Small Business Week in mid-May celebrates entrepreneurship across the country, and San Francisco's event is among the largest in the U.S. NVMPA, in conjunction with the San Francisco Office of Small Business, sponsors Saturday sidewalk sales in Noe Valley. It’s a perfect time to visit, shop and enjoy our authentic urban village. It's also a great opportunity for members to showcase their goods and services out in the sunshine. The annual Noe Valley Garden Tour, sponsored by FNV, takes place every spring. Participants visit hidden botanical gems throughout the neighborhood, many off the beaten path. Visit friendsofnoevalley. com for ticket info and complete details.


NOE VALLEY ANNUAL EVENTS SummerFEST is a free Community event in June at the Noe Valley Town Square, featuring the NVMPA Hayride, a petting zoo, a chalk drawing contest, live music, a bounce house for kids, plus other family attractions and local merchant offers. Visit noevalleysummerfest.com for details. The ever popular Wine Walks bring hundreds of people to 24th Street in the summer and during the December holidays. These wonderful evenings including wine tasting and shopping, store discounts, tasty treats, and sales at various local tasting stations. Visit nvmpa.com for ticket info and complete details. Noe Valley Spooktacular is NVMPA's newest annual event, in the Noe Valley Town Square the weekend before Halloween. Join in activities for celebrants of all ages, costume contests, and more! Visit nvmpa.com for details. 24 HoliDAYS on 24th Street celebrates the holiday season with festivities including strolling carolers, live local musicians, an open house evening and Holiday Wine Walk, tree lightings, Santa visits, menorah lightings, holiday hayrides, delicious holiday tastings, live reindeer, and Noe Valley merchant holiday events and promotions. Candy-striped poles, decorated parklets and neighborhood trees lit for the holidays add to the holiday spirit. The festive celebration sponsored by the NVMPA, the NVA, and local merchants. Visit 24on24th. com for details and a complete calendar of events. For exact dates and more detailed information visit:

nvmpa.com

noevalleyassociation.org noevalleytownsquare.com noevalleysummerfest.com 24on24th.com friendsofnoevalley.com noevalleyreccenter.com

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NOE VALLEY VISITOR GUIDE Thank you for visiting Noe Valley! You have landed in the best neighborhood in San Francisco! As a Noe Valley resident for many years I may be a bit biased, but I assure you that as you walk our vibrant merchant corridors, you will concur. There is a charm and livelihood that is hard to find elsewhere. The people exude a warmth and flair, the shops and restaurants are bustling and our Town Square is alive with laughter, important discourse, playful children, and even cute puppies.  Its sunny year-round and we are easy to find – hop on the J-Church and get off on Church Street or take the 24 Muni to 24th  Street. Our corridors are vast and you can easily spend a weekend exploring all of our shops, restaurants, cafes and outdoor social areas. You’ll find plenty of gorgeous parks, a Town Square filled with park benches, tables and chairs, and even a children’s playground. If you want a different perspective you can always visit one of our  parklets for great people watching - relax and unwind while enjoying some of the fabulous and varied cuisine and fare offered on every bloc. Whether you are a new or longtime resident, casual day tripper or discerning diner and shopper - we have something for everyone! Plan a picnic, visit our Saturday Farmer’s Market or one of the plethora of activities in our Town Square – we promise to delight!  Noe Valley is a destination that should be on your list of must see, must do – to not be missed! We look forward to welcoming you to the best neighborhood, Noe Valley, the Heart of San Francisco.

MUNI buses and Metro light-rail provide many easy ways to reach Noe Valley. Visit sfmta.com or call 511 for the most current routes and schedules.

Rachel Swann President, NVMPA


NOE VALLEY VISITOR GUIDE CHURCH STREET Amble down Church Street for retail and culinary delights. Escape to Sicily for a few hours at La Ciccia (291 30th Street). Shop for your fourlegged friends at Noe Valley Pet Company (1451 Church). Walk into Lehr's German Specialties (1581 Church) and you’ll be surrounded by all things Deutschland, from savory wursts and hearty spätzle to lucky marzipan pigs. Regent Thai (1700 Church) will offer savory Southeast Asian palate pleasers. And just next door, fine meats, seafood and poultry are available at Barons Quality Meats and Seafood (1706 Church). Toast Eatery (1746 Church) serves up comfort food morning and afternoon. While you're there, don’t forget to visit the towering St. Paul's Catholic Church at the corner of Church and Valley. An historic parish and structure in its own right, the parish was the architectural star of the 1992 Whoopi Goldberg comedy Sister Act. At the bottom of Church Street hop back on the J-Church inbound and get off again at 24th Street. Walk towards Twin Peaks mountain to your west and enjoy Noe Valley’s “downtown.” SHOPPING Looking for unique gifts to take home and remind you of your San Francisco adventure or to share with your family and friends back home? These unique boutiques will fit the bill! (Running up 24th Street from Church Street to Douglass Street.) Stephen Moore Home (3845 24th) Home mercantile featuring curated home accessories, kitchen and bath products and more. Olive This Olive That ( 3 0 4 Vicksburg) features a huge selection of California olive oils and vinegars from around the world. They also sell beautiful and thoughtfully curated gift boxes that you won’t find anywhere else.

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NOE VALLEY VISITOR GUIDE As you walk up 24th Street, stop by and marvel at America’s newest urban park, Noe Valley Town Square, between Sanchez and Vicksburg. A multi-million dollar civic improvement project spearheaded by local activists and myriad allies, don’t miss the amazing murals by Mona Caron on both sides of the park. If you’re lucky enough to be here on a Saturday, catch the Noe Valley Farmers' Market here from 8:00 a.m. to 1:00 p.m. The Noe Valley Farmer's Market also features live local music every Saturday. Astrid's Rabat Shoes (3909 24th) delivers hand-picked, exciting, wearable, high-quality footwear for men and women along with handbags, wallets and much more! Folio Books (3957 24th ) celebrates four years as a uniquely successful brick and mortar bookstore and they host great neighborhood literary events. Ready to relax and read?? Ambiance (3979 24th) will leave the ladies scrambling to pare down the scores of great clothing options on offer to what they can fit in their suitcases on the trip home. Just for Fun & Scribbledoodles (3982 24th) will draw you in and stimulate your creative juices. From arts and crafts supplies to exquisitely designed custom printed stationery, you can, and should, spend an hour here taking it all in. When Modern Was (4037 24th) invites you to pick up a unique piece of reinvented vintage furniture or home décor accessory to make your mark back home. Small Frys (4066 24th) has been outfitting the babies and kids of San Francisco with wonderful clothing and accessories since 1984. Got a little one in your life? Don’t miss this chance to pick up a few unique items to make their day. [Please note that Small Frys will be in an alternative location in the first quarter of 2018 as their building is renovated.] Sean (4080 24th) features the distinctive men’s wear collection of Paris designer Emile Lafaurie.


NOE VALLEY VISITOR GUIDE Gallery of Jewels (4089 24th) curates the high-quality work of over 140 jewelry designers in a sparkling and cheery space. Cotton Basics at the corner of Castro and 24th has been designing, sewing and dyeing its own garments locally for more than thirty years. Two Birds (1309 Castro) offers handpicked women’s clothing, jewelry, handbags and accessories. Walgreens (1333 Castro) has all of the goods you know you can rely upon, just like back home. Mapamundi Kids (1306 Castro) is an independent kids' lifestyle store fostering learning through discovery and play. Terra Mia Ceramic Studio (1314 Castro) lets you (and your kids) create unique hand-painted pottery to decorate your home or to share as gifts. Charlie's Corner (4102 24th) is another independent neighborhood bookstore catering exclusively to children with daily story times and other programming for youngsters. ClichÊ Noe Gifts + Home (4175 24th) is an award-winning local retailer featuring uniquely San Francisco gifts and accessories for the home.

#noevalley

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NOE VALLEY VISITOR GUIDE DINING

LIVE LIKE A LOCAL

Hungry? 24th Street serves everything your taste buds desire:

Are you staying in Noe Valley this trip? Lucky you! Here are some great merchants who will make your life easier here in the heart of San Francisco:

Saru Sushi Bar (3856 24th) makes everything in house and features a great sake and beer selection. Martha & Bros. Coffee (3868 24th) have been serving their own custom roasts here since 1987. La Boulangerie (3898 24th) entices with French scratch made pastries, sandwiches, and more. Casa Mexicana (3917 24th) is a great place to get your burrito fix satiated. Make it a super, right?

To stock your larder, Whole Foods Market (3950 24th) features all of the organic offerings you’ve come to expect from them. Noe Valley Wine & Spirits (3821 24th) features a great selection of wines, beers and spirits, and they offer free delivery with a minimum purchase.

Fresca (3945 24th) specializes in authentic Peruvian cuisine served with San Francisco style.

St. Clair's Liquor (3900 24th) offers a broad selection of popular spirits, beers and wines.

Toast Eatery (3991 24th) serves up satisfying old-school diner favorites for breakfast and lunch.

PlumpJack Wine & Spirits (4011 24th) curates an exciting assortment of wines, spirits and craft beers for the most discerning beverage palate.

Novy Restaurant (4000 24th) offers a menu of California cuisine with ingredients that are as fresh, local and organic as possible. Easy Breezy (4028B 24th) brings you organic, premium self-serve frozen yogurt, custard and decadent non-dairies and toppings. Noe Valley Bakery (4073 24th) has been making handcrafted breads and pastries since 1995. Hamano Sushi (1332 Castro) has been serving a blend of traditional and modern Japanese Food for over twenty years. Little Chihuahua (4123 24th) focuses on sustainability and good, wholesome Mexican food, with a cozy heated patio out back. Firefly (4288 24th) has remained a favorite San Francisco restaurant for over twenty-three years.

Hankering for a sports fix? These friendly neighborhood pubs have a stool with your name on it: Valley Tavern (4054 24th) is a friendly pub with over 40 beers on tap and big screen TVs. The Dubliner (3838 24th) has been a local favorite sports bar for over twenty-five years. Hair, face, nails tune-up? Check in at one of these local shops: Heads Up Hair Care (1233 Castro) is a fun and friendly salon. JV Skin & Beauty (4207 24th) provides skin care education, treatments and makeup services. Moe's Barber & Beauty (4008 24th) is a full service barbershop and beauty parlor.

#NVMPA


NOE VALLEY TOWN SQUARE

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NOE VALLEY TOWN SQUARE After six years of fundraising and planning, the Noe Valley Town Square opened in January of 2017. The community group Residents for Noe Valley Town Square, in collaboration with Supervisor Scott Wiener and the San Francisco Parks Alliance, transformed this former parking lot into a beautiful multi-use open plaza and playground space. The Town Square now serves as a model for other urban centers that, as with Old World town squares, serves to build community. Located between Vicksburg and Sanchez Streets on 24th Street, the Square is the only open space in Noe Valley’s commercial corridor. It also serves as permanent home to the Noe Valley Farmers Market that is held year-round every Saturday from 8:00 a.m. to 1:00 p.m., rain or shine! In addition to the Farmers Market, the Community for the Noe Valley Town Square hosts a growing number of neighborhood events, including the popular Noe Valley Town Square Dances, neighborhood BBQs, bingo nights, Spooktacular, exercise classes, and more. Please visit noevalleytownsquare.com for complete event details. The open plaza is designed to serve many purposes for the neighborhood, from gathering place to event space. Grab a coffee or tea across the street and sit under the trellises to soak in this rare urban oasis. While enjoying the Town Square, don’t miss Mona Caron’s murals that frame the space on either side, reflecting the past, present, and future of Noe Valley. (See mural article.)


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ANNUAL NOE VALLEY AWARDS

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2017 Noe Valley Awards presented by San Francisco Supervisor Jeff Sheehy

Every year NVMPA presents the Noe Valley Awards, honoring locally-owned neighborhood businesses as they celebrate milestones in their business longevity. 2017's awardees received Certificates of Honor from the San Francisco Board of Supervisors, presented personally by our Supervisor Jeff Sheehy. Honorees included: • • • • • •

40 Years of Business: Astrid's Rabat Shoes 30 Years of Business: Dorian Clair Clock Shop, Chloe's Cafe, Martha & Brothers Coffee 20 Years of Business: Noe Valley Bakery, Terra Mia 12 Years of Business: Sterling Bank and Trust 5 Years of Business: The Swann Group 1 Year of Business: VIP Scrub Club

Former NVMPA President Robert Roddick and former NVMPA Secretary Lorena Barajas received special recognition awards for their many years of service to Noe Valley Merchants and Professionals Association and the greater Noe Valley community. The annual awards ceremony is a great opportunity to acknowledge our local businesses as they celebrate milestones, and new businesses that opened during the last year are also honored and recognized.

THE NOE VALLEY ASSOCIATION

Cleaning, greening and improving public space on 24th Street For over 12 years, the Noe Valley Association (NVA), a Community Benefit District, has worked with property owners, merchants and residents to improve the quality of life in Noe Valley. Funding for the many community improvements comes from major grants the NVA has applied for and been awarded; maintenance for these improvements is funded by property owner assessments. Working with Noe Valley Merchants & Professionals Association, Noe Valley Farmers Market, and Friends of Noe Valley, the NVA succeeds in creating a strong sense of community. The NVA has made 24th Street a comfortable and attractive place, fostering sociability and community pride. We invite you to visit Noe Valley and experience our neighborhood village within this great City.

Robert T. Roddick

President, Board of Directors

Debra Niemann Executive Director


NOE VALLEY LAW OFFICES • • • • •

Estate Planning Living Trusts Probate Specialty Trusts Wills

ROBERT T. RODDICK ATTORNEY AT LAW

1330 Castro Street

NoeValleyLaw.com

415.641.8687


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ABOUT NOE VALLEY GUIDE

Noe Valley Guide is the official member directory of the NVMPA. NOE VALLEY MERCHANTS & PROFESSIONALS ASSOCIATION PO Box 460574, San Francisco, CA 94146

628.444.3290 • nvmpa.com info@noevalleymerchants.com NVMPA gratefully acknowledges a grant from the San Francisco Office of Economic and Workforce Development’s Invest In Neighborhoods initiative to support our work in 2017. #investsf

NOE VALLEY GUIDE is published by VIA MEDIA

415.552.8040 | advertise@via.media

© Copyright 2017 Caselli Partners LLC • All Rights Reserved

Unless otherwise indicated, all other non-advertising text and images provided courtesy of NVMPA, VIA MEDIA, Dani Sheehan-Meyer, The Swann Group and Sylvia Vientulis.

MUNI buses and Metro light-rail vehicles provide many easy ways to reach Noe Valley from all parts of San Francisco. Visit sfmta.com or call 511 for the most current routes and schedules.


Comfortable Stylish Classic Quality Footwear For Men and Women

3909 24th St. @ Sanchez (415) 282-7400 astridsrabatshoes.com

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TEXT CHURCH STREET CORRIDOR MEMBERS 48 - QUINTARA

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THEN & NOE

At the turn of the 20th century, this Italianate mixed-use building at the corner of 23rd and Douglass Streets housed the New Twin Peaks Fruit Market.

The intersection of Castro and 24th Streets was once a stop for the cable cars that serviced Noe Valley over the hill from the Castro / Eureka Valley neighborhood.

This substantial commercial Victorian building at the corner of 24th and Church Streets is largely unchanged from its construction in the early 20th century.

The turreted, mixed-use building at the corner of 23rd and Douglass Streets in 1912 and today. modern photos: inbox@via.media


THEN & NOE Noe Valley today is one of the most sought-after neighborhoods in all of San Francisco, but the roots of this “Village within the City” are remarkably modest. The area takes its name from the southern peak of Twin Peaks (the other called Eureka and overlooking Eureka Valley). The precipice was named for Don Jose de Jesus Noe, the holder of the original Mexican land grant of Rancho de San Miguel that included present-day Noe Valley, and the last Mexican alcalde (mayor) of Mission San Francisco de Asís. However Noe actually had little to do with the area’s development and he sold most of his holdings after California was granted statehood in 1850. The layout of the neighborhood, including many of the street names, traces its origin to John Meirs Horner, who acquired a tract of over 5,000 acres of the much larger Rancho de San Miguel in 1852. Although he lost most of the land during the economic downturn later that decade, the die had been cast for a grid of streets that paid no heed to the hilly topography of the area (a common theme in the development of San Francisco). For many years the neighborhood was known as Horner’s Addition,

21 and in the late 19th century it became the new home for successive waves of immigrants from Ireland, Italy, Russia, Scandinavia and the German states. Many of the beautiful Victorian buildings for which the neighborhood is rightly acclaimed were built by or for these early residents and merchants in the 1880s and 1890s. Spared the devastation of the Great Earthquake and Fire of 1906, most of the homes in Noe Valley proudly bear the distinction of being from the “pre-quake” era. For much of the 20th century, Noe Valley remained a smalltown haven for working class immigrants and newcomers in the midst of a booming city. The quality of life in the neighborhood has kept many families from leaving as one generation passes their property to the next, which lends a sense of rootedness. As the cultural and aesthetic value of this intact Victorian village came to the attention of families with more substantial means in the last quarter of the 20th century, land values skyrocketed. But even with these changes the “Village within the City” charm of Noe Valley endures and beckons a warm welcome to you and yours.

The firehouse at the corner of Hoffman and Alvarado Streets, built in 1914 and still in use. Period image courtesy of Bill Yenne and the Noe Valley Archives. For more images and history of Noe Valley, look for Bill’s “Images of America” book published by Arcadia in 2004. (arcadiapublishing.com)


Noe Valley Real Estate Leaders Helping Sellers and Buyers Navigate Through San Francisco Real Estate for Decades

www.DroubiTeam.com 4157 24th Street • San Francisco, CA 94114 415.578.7078 | team@droubiteam.com

www.edwardjones.com

Why Go Anywhere Else? When it comes to meeting your financial goals, you really only need to see one person. At Edward Jones, we strive to meet all your financial services needs while providing exceptional personalized service. Because we serve individual investors and business owners, all of our energy and resources are dedicated to helping you reach your long-term financial goals. That’s why we live and work in your community. We meet with you face to face to discuss the key steps to creating your financial strategy. You talk, we listen, and we get to know you.

Meagan M Fishell, AAMS® Financial Advisor .

4190 24th Street San Francisco, CA 94114 415-282-4079

MKT-1954C-A-AD

Member SIPC


NOE VALLEY MURALS

Mona Caron is a San Franciscobased professional artist, engaging in muralism and street art, illustration, artivism and photography. Her focus is on community-informed and sitespecific public art. She has created murals in the U.S. - including the two huge facing works in Noe Valley at Noe Valley Town Square, portions of which have graced the covers of Noe Valley Guide in recent years - and in Switzerland, Spain, Brazil, Colombia and Bolivia. Mona’s goal is to activate public space by simultaneously creating artwork and interactive street happenings, using the paintings' narratives to spark conversations and critical awareness of public space. Mona has illustrated books, posters for music or political events, news editorials and more, using watercolor, pen and ink and various intaglio print techniques. She has created art for street

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actions and illustrations for media in accompaniment of advocacy groups for social and environmental justice movements, at home and abroad. She has worked with public space and bicycle advocacy groups, and organizations such as 350.org, the Federation of Factory Workers, Zero-waste Detroit and many others. monacaron.com Shawn Bullen is a noted muralist whose work can be found in cities from coast to coast. He has been commissioned by American Express and local arts organizations to create installations in several American cities as part of the Shop Local / Small Business Saturday campaign. One of those murals is right here in Noe Valley, commissioned by American Express and the San Francisco Arts Commission. You will find the large installation on the wall facing the public parking lot on 24th Street between Castro and Noe Streets.  shawnbullen.com


Tangible books in Noe Valley

Visit us at 3957 24th Street 415.821.3477

foliosf.com

@ foliosf /foliosf

Where typical methods of cooking fine Peruvian ingredients and the legacy of our common food culture are brought to you in an innovative gastronomic approach.

3945 24th Street 415.695.0549 frescasf.com HAPPY HOUR: 3:00 PM | 6:00 PM [ Daily ]


BUSINESS DIRECTORY BY NAME NAME....................................PHONE.......PG 30th Street Senior Center .... 415.550.2210 ....29 Adda Clevenger School .......415.824.2240 ...35 Aesthetic Dentistry................ 415.285.7007 .....31 The Agency | Dikes.................415.548.7777 .....31 The Agency | Long.................415.602.0307 ....31 The Agency | Ocampo............415.548.7777 .....31 The Agency | Swann...............415.225.7743 .....31 Airbnb......................................415.510.4162 ....27 Alain Pinel................................. 415.746.1111 .......31 Alain Pinel | Branson................415.341.7177 ......31 Ambiance............................... 415.647.5800 ....33 Astrid's Rabat Shoes..............415.282.7400 ....33 Barons Quality Meats and Seafood..........................415.654.5449 ....31 Blue Ova Health ....................415.795.3900 ....31 Boultwood Properties............415.821.2675 .....31 Burlingame Financial Center.....................650.438.6830 ...27 Casa Mexicana...................... 415.648.0477 ....29 Castro Computer Services....415.826.6678 ...27 Charles Spiegel, Esq.............415.644.4555 ...27 Charlie's Corner ......................415.641.1104 .....33 Château De Noir Holdings.....415.659.1953 .....31 Cliché Noe Gifts + Home ......415.282.5416 ....33 Compass | Wheeler................415.279.5127.....33 Cotton Basics.........................415.550.8646 ...33 De Fonte Law......................... 415.733.6959 ....27 Droubi Team............................415.578.7078 ....33 Dubliner..................................415.826.2279 ...27 Easy Breezy............................415.932.6084 ...29 Edward Jones | Fishell..........415.282.4079 ...27 Eyes on Twenty-Fourth..........415.282.1366 .....31 Firefly.......................................415.821.7652 ....29 First American Title.................415.671.4864 ....33 First Republic Bank.................415.564.8881 ....27 Folio Books ............................415.821.3477 ....33 Fresca.....................................415.695.0549 ...29 Gallery of Jewels...................415.550.0226 ...33 Gyemant Paris Law................ 415.513.5502 ....27 Hamano Sushi........................415.826.0825 ...29 Heads Up Hair Care .............415.902.4565 ....31 Hill & Co. Real Estate..............415.824.1100 ....33 Immaculate Conception Academy................................415.824.2052 ...35 Josh Friedman Travel ........... 415.987.0352 ....27 Just for Fun............................415.285.4068 ...33 JV Skin & Beauty....................415.503.9017 .....31 La Boulangerie....................... 415.796.3830 ....29 La Ciccia..................................415.550.8114.....29 Lane Kennedy Upgraded Woman................. 415.601.6883 .....31 Lehr's German Specialties....415.282.6803 ....31 Levine Architects...................415.282.4643 ...27 Little Chihuahua..................... 415-648-4010 ....29 Mapamundi Kids ....................415.641.6192 ....35 Martha & Bros. Coffee............415.641.4431 ....29 McDonnell & Weaver..............415.641.0700 ....27 Michelle's Tailor......................415.695.1230 ....27 Mitchell's Ice Cream..............415.648.2300 ...29 Mitre Box................................ 415.824.2272 ....35 Moe's Barber & Beauty..........415.279.5127 .....31

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Murphy O'Brien.......................415.648.1200 ....33 Noe Montessori..................... 617.388.9685 ....35 NV Association....................... 415.519.0093 ....29 NV Auto Works....................... 415.641.9200.....27 NV Bakery................................415.550.1405 ....29 NV Cyclery.............................. 415.647.0886 ....35 NV Farmers Market................ 415.248.1312 ......31 NV Law Offices ......................415.641.8687 ....27 NV Ministry.............................415.282.2297 ...29 NV Pet Company................... 415.282.7385.....35 NV Town Square................................................29 NV Voice................................. 415.648.3927 ....29 NV Wine & Spirits................... 415.354.7249 ....35 Noe's Nest ..............................415.821.0751 ....27 Novy Restaurant ................... 415.827.8383 ....29 Old Republic Title .................415.282.0830 ...33 Olive This Olive That...............415.251.7520 .....31 Pacific Union | Johnson..........415.217.9479 ....33 Paragon | Brannigan...............415.401.9901 ....33 Park North | Marroquin.......... 415.867.5338 ....33 PG&E.......................................800.468.4743 ...29 Phillipyfit................................. 415.912.6299......31 PlumpJack Wine & Spirits......415.282.3841 ....35 Precision Fitness-SF...............415.793.2361 .....31 Real Management..................415.821.2967 ....33 Recology..................................415.310.1300 ....29 Regent Thai Restaurant........415.643.5893 ...29 Russo Music...........................415.655.2936 ...35 SF Public Library ................... 415.335.5707 ....29 Saru Sushi Bar ....................... 415.400.4510 ....29 Scribbledoodles.....................415.285.4068 ...33 Sea Breeze Cleaners............ 415.824.5474 ....27 Sean........................................415.648.6272 ....35 Small Frys...............................415.648.3954 ...35 St. Clair's Liquor.....................415.282.4900 ...35 St. Philip Church......................415.282.0141 ....29 State Farm | Hollander...........415.647.3007 ....27 Stephen Moore Home........... 415.817.1929 .....35 Sterling Bank & Trust.............415.970.9070 ...27 Summit Funding | Cuneo......415.948.5390 ...27 The Tax Managers................. 415.821.3200 ....27 Terra Mia Ceramic Studio.......415.642.9911 ....35 TMI Colonics............................415.527.7557 .....31 Toast Eatery | 24th.................415.642.6328 ...29 Toast Eatery | Church............415.282.4328 ...29 Townsquared ........................ 917.238.6809 ....27 tuLIPS Speech Therapy.......... 415.567.8131 ......31 Two Birds ................................415.285.1840 ....35 Umpqua Bank........................415.268.5260 ...27 Valley Tavern .........................415.285.0674 ...27 Vanguard Properties..............415.321.7000 ....33 Vanguard | Maloney.......................415.309.2722 ...33 VIA MEDIA..............................415.552.8040 ...29 Walgreens...............................415.826.8531 ....35 When Modern Was ...............415.970.9030 ...35 Whole Foods Market.............415.282.4700 ....31 Zephyr Realty..........................415.695.7707 ....33 Zephyr | Ackerman ............... 415.307.5850 ....33 Zephyr | Norwick....................415.695.7707 ....33


luxury cruises • luxury hotels & resorts perks you can't get on your own 415 987 0372 josh@joshfriedmantravel.com an independent affiliate of travel experts, inc. | a virtuoso agency | cst# 2080753-40

YOUR GUIDE TO NOE VALLEY REAL ESTATE • Veteran San Francisco agent • Noe Valley real estate specialist • Long-term Noe Valley resident Stephanie Johnson, CRS Luxury Property Specialist 415.217.9479 StephanieJohnsonSF.com License #01496050 “Stephanie has the expertise to guide sellers to maximize their profits, as well as helps buyers find value in the market. She goes above and beyond for her clients.” – Siina B.


ACCOMMODATIONS & TRAVEL • BUSINESS & PROFESSIONAL SERVICES ACCOMMODATIONS & TRAVEL Airbnb

Online marketplace for private lodging. 888 Brannan Street, 94103 415.510.4162 • airbnb.com

Josh Friedman Luxury Travel

Ultra-luxury cruises and customized vacations. 415.987.0372 • joshfriedmantravel.com ★ See Advertisement on Page 26

Noe's Nest Bed & Breakfast.. 2 Charming bed and breakfast.

1257 Guerrero Street 415.821.0751 • noesnest.com ★ See Advertisement on Page 28

BANKING & FINANCE Burlingame Financial Center Financial literacy and solutions.

433 Airport Blvd. #550, Burlingame 94010 650.438.6830 • worldsystembuilder.com

Edward Jones | Meagan Fishell... t Meagan Fishell, financial advisor.

4190 24th Street 415.282.4079 • edwardjones.com ★ See Advertisement on Page 22

27

BUSINESS & PROFESSIONAL SERVICES Castro Computer Services......2& Complete computer repair services.

1500 Castro Street 415.826.6678 • castrocomputerservices.com

Charles Spiegel, Esq..................5* Adoption, divorce & real estate law.

1102 Sanchez Street 415.644.4555 • charlesspiegellaw.com

De Fonte Law

Estate Planning for Families

4104 24th Street #212 415.735.6959 • defontelaw.com ★ See Advertisement on Page 18

Gyemant Paris Law....................2) Adoption-focused family law practice. 1330 Castro Street 415.513.5502 • adoptsf.com

Levine Architects....................... 7 Over thirty years in Noe Valley.

447 29th Street 415.282.4643 • levinearch.com

McDonnell & Weaver, Attorneys....4@ Work/PI claims; wills & estate planning.

First Republic Bank

4091 24th Street 415.641.0700 • mcdonnellweaver.com

415.564.8881 • firstrepublic.com

Michelle's Tailor...........................2@

Sterling Bank & Trust................7)

1354 Castro Street • 415.695.1230

Relationship-based full-service bank.

Banking for individuals and businesses. 3800 24th Street 415.970.9070 • sterlingbank.com

★ See Advertisement on Page 34

Summit Funding | Jackie Cuneo...i Mortgage lender.

4126 24th Street 415.948.5390 • jackiecuneo.com ★ See Advertisement on Page 1

Umpqua Bank...............................5) Business & personal community banking. 3938 24th Street 415.268.5260 • umpquabank.com

BARS & NIGHTCLUBS Dubliner...........................................6( Friendly Irish pub.

3838 24th Street 415.826.2279 • dublinerbarsf.com

Valley Tavern ................................3^ Neighborhood pub and sports bar.

4054 24th Street 415.285.0674 • valleytavern.com

Sewing and alterations.

Noe Valley Auto Works.............3& Complete auto repair and tire services. 4050 24th Street • 415.641.9200

Noe Valley Law Offices ...........2) Robert Roddick - estate planning law. 1330 Castro Street 415.641.8687 • noevalleylaw.com

★ See Advertisement on Page 16

Sea Breeze Cleaners..................2^ Family-owned dry cleaners and laundry. 1420 Castro Street • 415.824.5474

State Farm | Traci Hollander.. 5 Full line of State Farm insurance products. 1501 Church Street, 94131 415.647.3007 • tracihollander.com

The Tax Managers......................6^ Expert income tax preparation.

300 Vicksburg Street #1 • 415.821.3200 ★ See Advertisement on Page 32

Townsquared

A private network for local businesses. 3180 17th Street. 94110 917.238.6809 • townsquared.com


NOE’S NEST BED & BREAKFAST |1257 Guerrero Street | noesnest.com | 415.821.0751

ICE CREAM

Award Winning Homemade Ice Cream Since 1953 688 SAN JOSE AVENUE @ 29TH STREET 415.648.2300 • MITCHELLSICECREAM.COM


BUSINESS & PROFESSIONAL SERVICES • COMMUNITY RESOURCES

29

VIA MEDIA

Regent Thai Restaurant.......... 8

415.552.8040 • via.media

1700 Church Street, 94131 415.643.5893 • regentthaisf.com

Niche publishing + advertising opportunities.

CAFÉS, DELIS & RESTAURANTS Casa Mexicana.............................5^

Spicy, fragrant, authentic Thai cuisine.

Saru Sushi Bar .............................6@ Michelin Guide recommended restaurant.

Classic Mexican taqueria.

3856 24th Street 415.400.4510 • akaisarusf.com

Easy Breezy....................................3(

Toast Eatery...................................5@

3917 24th Street • 415.648.0477

Self-serve frozen yogurt & custard.

All-day breakfasts, burgers & other comfort food.

4028 24th Street #B 415.932.6084 • easy-breezy.com

3991 24th Street 415.642.6328 • toasteatery.com

Firefly................................................q

Toast Eatery.................................. 0

American/ethnic cuisine since 1994.

All-day breakfasts, burgers & other comfort food.

4288 24th Street 415.821.7652 • fireflyrestaurant.com

1748 Church Street 415.282.4328 • toasteatery.com

Fresca...............................................5%

COMMUNITY RESOURCES

3945 24th Street 415.695.0549 • frescasf.com

30th Street Senior Center .... =

Authentic Peruvian cuisine.

★ See Advertisement on Page 24

Hamano Sushi..............................2! 20 years of bridging cultures & flavors. 1332 Castro Street 415.826.0825 • hamanosushi.com

La Boulangerie.............................6) A little piece of France in Noe Valley.

3898 24th Street 415.796.3830 • laboulangeriesf.com

La Ciccia......................................... Sardinian / Italian Restaurant.

291 30th Street 415.550.8114 • laciccia.com

Little Chihuahua..........................1%

Fresh & sustainably farmed Mexican specialties. 4123 24th Street 415.648.4010 • thelittlechihuahua.com ★ See Advertisement on Fold-Out Map

Comprehensive programing for seniors. 225 30th Street, 94131 415.550.2210 onlok.org/30th-street-senior-center

Noe Valley Association.............2) For a clean & beautiful Noe Valley.

415.519.0093 • noevalleyassociation.org

Noe Valley Ministry....................5( A house of community and prayer.

1021 Sanchez Street 415.282.2317 • noevalleyministry.org

Noe Valley Town Square..........6% The heart of Noe Valley!

3861 24th Street noevalleytownsquare.com

Noe Valley Voice

Noe Valley's community newspaper.

PO Box 460249, 94196 415.648.3927 • noevalleyvoice.com

Martha & Bros. Coffee..............6!

PG&E

3868 24th Street 415.641.4433 • marthabros.com

800.468.4743 • pge.com

Mitchell's Ice Cream................. q

Recology envisions a world without waste.

Devoted to the art of coffee roasting.

Award-winning ice cream since 1953.

688 San Jose Avenue, 94110 415.648.2300 • mitchellsicecream.com

Pacific Gas and Electric.

Recology

415.330.1300 • recology.com

★ See Advertisement on Page 36

Noe Valley Bakery.......................4$

San Francisco Public Library Noe Valley / Sally Brunn Branch..............................................2#

4073 24th Street 415.550.1405 • noevalleybakery.com

451 Jersey Street 415.355.5707 • sfpl.org

Novy Restaurant ........................4!

St. Philip the Apostle Church....r

4000 24th Street 415.829.8383 • novysf.com

725 Diamond Street 415.282.0141 • saintphilipparish.org

★ See Advertisement on Page 28

Independent neighborhood bakery.

Family run and owned casual urban eatery. ★ See Advertisement on Page 12

Neighborhood public library.

Serving Noe Valley since 1910.

★ See Advertisement on Page 32


OLD REPUBLIC TITLE

Your “Go To” neighborhood Title and Escrow Company serving the entire Bay Area and beyond. 415.282.0830

10.25.16


FITNESS & GROOMING • PROPERTY & REAL ESTATE SERVICES FITNESS & GROOMING Heads Up Hair Care ..................2* Fun and exciting neighborhood hair salon.

31

Eyes On Twenty-Fourth...........o Family optometry practice.

4110 24th Street 415.282.1366 • eyesontwentyfourth.com

1233 Castro Street 415.902.4565 • headsuphaircare.com

Lane Kennedy | Upgraded Woman

JV Skin & Beauty.........................e

415.601.6883 • upgradedwoman.com

Skin care education, treatments, makeup services. 4207 24th Street 415.503.9017 • jvskinandbeauty.com

Moe's Barber & Beauty.............4) Full service barbershop and beauty parlor. 4008 24th Street 415.648.5161 • moesbarber.com

Phillipyfit.........................................6% Building stronger bodies. 415.912.6319

Precision Fitness-SF

Personal training and fitness coaching. 1505 North Point Street, 94115 415.793.2361

GROCERY MARKETS Barons Quality Meats and Seafood.................................. 9 Local butcher/grocer/liquor store.

1706 Church Street, 94131 415.654.5449 • baronsmeats.com

Lehr's German Specialties..... 6 Market specializing in German food.

Bring more ease to your life.

TMI Colonics................................. 4 Professional colon hydrotherapy services. 1478 Church Street #A, 94131 415.527.7557 • tmicolonics.com

tuLIPS Speech Therapy............2% Speech, language and feeding therapies. 1414 Castro Street - D 415.567.8133 • tulipstherapy.com

PROPERTY & REAL ESTATE SERVICES The Agency | Rachel Swann...6* Representing buyers, sellers and investors. 3848 24th Street 415.225.7743 theagencyre.com/agent/rachel-swann ★ See Advertisement on Back Cover

The Agency | Zhane Dikes......6* San Francisco Realtor.

3848 24th Street 415.548.7777 • theagencyre.com ★ See Advertisement on Back Cover

1581 Church Street 415.282.6803

The Agency | Michelle Long...6*

Noe Valley Farmers' Market....6%

3848 24th Street 415.602.0307 • theagencyre.com

Year-round certified farmers' market.

3861 24th Street 415.248.1332 • noevalleyfarmersmarket.com

Olive This Olive That.................6& Olive oils, balsamics, salts & more.

304 Vicksburg Street 415.251.7520 • olivethisolivethat.com

Whole Foods Market.................4( Natural and organic food supermarket.

3950 24th Street 415.282.4700 • wholefoodsmarket.com

San Francisco native Realtor.

★ See Advertisement on Back Cover

The Agency | Gina Ocampo....6* Noe Valley Realtor for life.

3848 24th Street 415.548.7777 • theagencyre.com ★ See Advertisement on Back Cover

Alain Pinel......................................6# Serving the Bay Area since 1990. 3850 24th Street 415.746.1111 • apr.com

HEALTH & MEDICAL SERVICES

Alain Pinel | Jessica Branson...6#

Aesthetic Dentistry of Noe Valley.................................y

3850 24th Street 415.341.7177 • jessicabranson.com

The art & science of cosmetic dentistry.

4162 24th Street 415.285.7007 • aestheticsmiles.com ★ See Advertisement on Page 2

Blue Ova Health .........................2% Integrative women's health care center. 1414 Castro Street 415.795.3900 • blueova.com

Top Noe Valley Realtor.

★ See Advertisement on Page 18

Boultwood Properties...............w Sales, rentals and property management. 4297 24th Street 415.821.2675

Château De Noir Holdings Real estate developer.

415.659.1953 • chateaudenoir.com


Carol Robinson, EA

300 Vicksburg Street, Suite One, San Francisco, CA 94114 P: 415-821-3200 | F: 415-821-1430 taxmanagers1040@pacbell.net Member: National Association of Enrolled Agents

Solving Noe Valley’s tax and financial problems for 29 years.

Lessons • Classes • Rentals • Repairs

415.655.3136 • www.russomusicsf.com • 4072 24th Street

Saint Philip the Apostle Church Since 1910, serving the district of Noe Valley in San Francisco. 725 Diamond Street P: (415) 282-0141 / F: (415) 282-8962 info@saintphilipparish.org www.saintphilipparish.org

Saint Philip School

665 Elizabeth Street P: (415) 824-8467 / F: (415) 282-0121 www.saintphilipschool.org Serving Grades: TK–8 School Hours: 7:45 a.m. – 3:00 p.m. Extended Care Available: – 6:30 a.m. until 7:45 a.m. – After school until 6:00 p.m.

Saint Philip Preschool

725 Diamond Street P: (415) 282-0143 / F: (415) 282-8962 www.saintphilippreschool.org Our program is designed for children from three years old until they enter kindergarten.


33

PROPERTY & REAL ESTATE SERVICES • RETAIL Compass | Duncan Wheeler

Zephyr Realty................................3*

415.279.5127 • duncanwheeler.com

4040 24th Street 415.695.7707 • zephyrre.com

MBA, 3Pro, experienced Realtor.

Droubi Team...................................1# Over 35 years of real estate service. 4157 24th Street 415.578.7078 • droubiteam.com

★ See Advertisement on Page 22

First American Title Title insurance and services.

1 Embarcadero Center #250, 94111 415.671.4864 • firstam.com

Hill & Co. Real Estate.................6$ Full service real estate brokerage. 3899 24th Street 415.824.1100 • hill-co.com

Murphy O'Brien Real Estate...1$ Real estate investment opportunities.

4153 24th Street 415.648.1200 • murphyobrienre.com

Old Republic Title Company ...4%

Real property insurance products & escrow services. 4045 24th Street #A 415.282.0830 • ortc.com

★ See Advertisement on Page 30

Pacific Union | Stephanie Johnson Realtor and luxury property specialist.

415.217.9479 • stephaniejohnsonsf.com ★ See Advertisement on Page 26

Paragon Real Estate Group Pete Brannigan............................u Noe Valley native real estate expert.

4156 24th Street 415.401.9901 • petebrannigan.com ★ See Advertisement on Inside Front Cover

Park North Real Estate Lisa Marroquin

Noe Valley resident real estate agent.

415.867.5358 • lisamarroquin.com ★ See Advertisement on Page 30

Realty services for buyers & sellers.

★ See Advertisement on Page 14

Zephyr Realty Michael Ackerman .....................3* Noe Valley Realtor.

4040 24th Street 415.307.5850 • buildingtrust4life.com ★ See Advertisement on Page 34

Zephyr Realty Tom Norwick.................................3* Over 30 years experience in SF real estate. 4040 24th Street 415.695.7707 zephyrre.com/agents/tom-norwick/

RETAIL Ambiance........................................5# Award-winning women's clothing store. 3979 24th Street 415.647.5800 • ambiancesf.com

Astrid's Rabat Shoes.................5& Shoes & accessories for men & women.

3909 24th Street 415.282.7400 • astridsrabatshoes.com ★ See Advertisement on Page 18

Charlie's Corner ..........................1) Children's books and story times.

4102 24th Street 415.641.1104 • charliescorner.com

Cliché Noe Gifts + Home ........1@

Varietal, eclectic gifts and home accessories. 4175 24th Street 415.282.5416 • clichenoe.com

★ See Advertisement on Page 10

Cotton Basics................................2( Natural fiber clothing, locally made.

1301 Castro Street 415.550.8646 • shopcottonbasics.com

Real Management Company...1^

Folio Books ...................................5$

1234 Castro Street 415.821.3167 • rmcsf.com

3957 24th Street 415.821.3477 • foliosf.com

Real property management and leasing.

Vanguard Properties

Several agents specializing in Noe Valley. 555 Castro Street 415.321.7000 • vanguardsf.com

★ See Advertisement on Inside Back Cover

Vanguard Properties Cheryl Maloney

Experienced Noe Valley Realtor

555 Castro Street 415-309-2722 • vanguardproperties.com

Tangible books in Noe Valley.

★ See Advertisement on Page 24

Gallery of Jewels.........................4# Curated gallery of handcrafted jewelry.

4089 24th Street 415.550.0226 • gallery-of-jewels.com ★ See Advertisement on Page 26

Just for Fun/Scribbledoodles...5*

Card, gifts, custom stationery, toys & art supplies 3982 24th Street 415.285.4068 • justforfun.invitations.com


Sterling Bank & Trust

We’re more than a bank, we’re your neighbors. 3800 24th Street

(415) 970-9070

At Sterling Bank & Trust, we pride ourselves in listening to the customer. Above all else, our customers value great rates and superlative customer service. So that is exactly what we give them - exceptional interest rates on deposits, highly competitive mortgage rates and genuine customer service. www.sterlingbank.com

Mike Ackerman voted BEST REALTOR by Bay Area Reporter readers

We are Your Local Experts helping Exceptional Clients Buy and Sell Beautiful Homes in San Francisco. Call Us for a Free Valuation of Your Property.

Mike Ackerman & Oliver Burgelman LIC# 01388135 | 01232037 415.307.5850 ABZ@ZephyrSF.com BuildingTrust4Life.com


35

RETAIL • SCHOOLS & WORKSHOPS Mapamundi Kids ........................1*

St. Clair's Liquor..........................5!

1306 Castro Street 415.641.6192 • mapamundikids.com

3900 24th Street 415.282.4900

Independent kids lifestyle store.

Neighborhood spirits shop.

Mitre Box.........................................3@

Stephen Moore Home...............7!

4082 24th Street 415.824.2272

3845 24th Street 415.817.1931

Custom framing solutions.

Home accessories, furnishings, gifts and more.

Noe Valley Cyclery......................1!

Terra Mia Ceramic Studio.......1(

4193 24th Street 415.647.0886 • noevalleycyclery.com

1314 Castro Street 415.642.9911 • terramia.net

Bikes, accessories, clothing & more.

Decorative art studio.

Noe Valley Pet Company........ 3

Two Birds .......................................3)

1451 Church Street 415.282.7385 • noevalleypet.com

1309 Castro Street 415.285.1840 • 2birds1store.com

Provisions for cats and dogs.

Hand-picked designer women's clothing.

Noe Valley Wine & Spirits.......7@

Walgreens.......................................3!

3821 24th Street 415.374.7249 • noevalleywineandspirits.com

1333 Castro Street 415.826.8533 • walgreens.com

Independent, Noe-owned, wine & spirits. ★ See Advertisement on Page 28

Plump Jack Wine & Spirits.....4& Wines, spirits, ales & microbrews.

4011 24th Street 415.282.3841 • plumpjackwines.com

Russo Music...................................3$ Instruments, lessons, accessories & books. 4072 24th Street 415.655.3136 • russomusicsf.com

★ See Advertisement on Page 32

Sean...................................................3#

Exclusive retailer for Emile Lafaurie's menswear. 4080 24th Street 415.648.6272 • seanstore.com

Small Frys.......................................3% Outfitting babies & kids since 1984. 4066 24th Street 415.648.3954 • smallfrys.com

At the corner of Happy and Healthy.

When Modern Was ....................4^ One-of-a-kind design accessories.

4037 24th Street 415.970.9030 • whenmodernwas.com

SCHOOLS & WORKSHOPS Adda Clevenger School Independent K-8 school.

180 Fair Oaks Street, 94110 415.824.2240 • addaclevenger.org

Immaculate Conception Academy......................................... 1 Catholic college preparatory school for girls. 3625 24th Street 415.824.2052 • icacademy.org

Noe Montessori............................2$ Authentic Montessori preschool program. Jersey Street (near Castro Street) 617.388.9685 • noemontessori.com


Bottles in blue and glass jars too.

Noe Valley Merchants San Franciscans recycle and compost.


YOUR HOME OUR NEIGHBORHOOD

S A N F R A N C I S C O | M A R I N | W I N E C O U N T R Y | E A S T B AY BRE #01486075


it was only a matter of time. NOE VALLEY OFFICE NOW OPEN 3848 24TH STREET, SAN FRANCISCO

Luxury Real Estate at TheAgencyRE.com

Noe Valley Guide | 2018 Edition