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style guide


color scheme Logo may only be used in these colors; if for any reason it is black and white; the color will be black.

is a cafe restaurant that doesn’t only serve delicious organic and fresh food but also provides a relaxing atmosphere to spend time with your loved ones over your favorite warm beverage. We strive to break the stereotype that healthy food is not good food. We strive to awe our customers’ taste buds and give them a peace of mind that there is still good in the world.

c= 0 m= 95

y= 83

k= 39 c= 0 m= 40

c= 1 m= 1

y= 1

c= 70 m= 5 y= 100

k= 0

k= 0

c= 0 m= 80

y= 84

y= 100

k= 17

k=


√ The above logo MUST always be used. If background is dark, can switch the color to the aforementioned secondary color that logo is allowed to be (off white color). The font of the logo MUST always be in Didot

LT Std Roman.

The smallest it should be in print ads, online, ads, w: 29.648 mm media, and anywhere unless otherwise authorized by joie’s branding team.

NEVER DISTORT THE LOGO OR CHANGE INTENSITY/EFFECTS/ANGLES OF ABOVE SHOWN LOGO. LOGO MUST ALWAYS BE ALL LOWER CASE AT ALL TIMES. NOTE THAT THERE ARE SPECIAL SPACING BETWEEN LETTERS OF THE LOGO: DO NOT CHANGE OR ALTER. LOGO SHOULD ALWAYS BE STRAIGHT HORIZONTALLY.

Χ


This will be the logo that appears on menus, store fronts, and any paper prints. All the rules that applied to the first logo applies to this logo as well.

keep at least 1.5 in between joei’s logo with other logos at all times.


WE ARE THIS...


NOT THIS...


Vivian joie's style guide**  
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