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Wednesday, March 12th 1

9:15 AM - 10:15 AM Keynote Speaker Robert A. Iger, President and Chief Executive Officer, The Walt Disney Company Robert A. Iger, the sixth CEO in The Walt Disney Company's 83-year history, was appointed to this post on October 1, 2005. Previously, Mr. Iger served as President and Chief Operating Officer of The Walt Disney Company, a position he had held since January, 2000. In this role, he oversaw all aspects of the company's worldwide operations including its filmed entertainment, theme parks and resorts, media networks and consumer products businesses. Mr. Iger also became a member of Disney's board of directors at this time. Mr. Iger began his career at ABC in 1974. Over the last 32 years, Mr. Iger has held a series of increasingly responsible senior management positions at the company, including serving as President and Chief Operating Officer of Capital Cities/ABC, where he guided the complex merger of ABC with The Walt Disney Company. ABC saw tremendous growth during Iger's career there, becoming a market leader in broadcast television and expanding into numerous cable and related ventures. During Mr. Iger's years with ABC, he oversaw its broadcast television network and stations, radio, publishing and cable television businesses, which includes the market leading brands of ABC, ESPN, Lifetime, A&E and The History Channel. He officially joined the Disney senior management team in 1996 as Chairman of the Disney-owned ABC Group and in 1999, was given the additional responsibility of President, Walt Disney International. Mr. Iger is a member of the board of directors of Lincoln Center for the Performing Arts, Inc. He is a trustee of the American Film Institute Board and serves on the Executive Advisory Board of the Elizabeth Glaser Pediatric AIDS Foundation. He was born in 1951. Mr. Iger has two daughters and two sons. He is married to television journalist and author, Willow Bay.

10:45 AM - Noon Session A The Changing Face of News: The Power, The Influence and the Challenge of the Technologies Every morning, the national conversation is started and disseminated by the editorial voices at the major news organizations across the globe. The tradition of great print and broadcast journalism remains at the core of our democracy – in fact – it could be argued that with the rise of “new media” distribution, more individuals have access to news than ever before. Nevertheless, with the growing power of broadband, mobile, IPTV, social networks, blogs and other non-traditional news sourcing, the role, the path of the future and the general understanding of how to

structure a national news gathering and distribution organization is the ongoing question for our industry. The power and voice of news continues, but the role of our great institutions is in flux. In this session, we are pleased to bring together a group of leading voices in the news media industry. Julia Wallace, editor, The Atlanta Journal-Constitution Kinsey Wilson, Executive Editor, USA Today Howell Raines, Media Columnist, Conde Nast Portfolio, former Executive Editor, New York Times David Westin, President, ABC News Jon Fine, Columnist, BusinessWeek, Moderator

Session B Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In the past year, the YouTube - MySpace - Facebook experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new "major media networks." In this session we will explore social media and user generated media as a phenomenon, as a business, as a communications and entertainment platform – as a always-connected lifestyle. Joel Hyatt, chief executive, Current TV Josh Bernoff, Vice President, Principal Analyst, Forrester Research Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo Adrian Sexton, Executive Vice President, Digital, Participant Productions Ron Grover, Bureau Manager, Los Angeles, BusinessWeek, Moderator

10:45 AM - Noon Workshop A: Widgets as a Platform: Content, Commerce, Communications Now there is a new expression, The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Hooman Radfar, CEO & Co-founder, Clearspring Technologies Jia Shen, CTO and Co-founder, RockYou! Kevin Freedman, Vice President, Finance & Operations, Slide


Eric Alterman, Chairman, KickApps Ori Soen, co-founder and chief executive officer, MuseStorm Guhan Selvaretnam, Vice President & New Products Group Lead, Turner Broadcasting Jeremy Liew, Partner, Lightspeed Venture Partners, Moderator

Workshop B: Legal Issues: Traditional Media Transitions to New Media Newspaper publishers and broadcasters face the challenge of adapting to a rapidly changing media environment. As more people turn to new media platforms for information and entertainment, traditional media companies have recognized that they must expand to embrace and exploit new media opportunities. This expansion raises numerous legal issues. What are the key considerations in negotiating strategic alliances with a major Web player, such as Google or Yahoo? How can local media operations leverage their local content rights and the content they license from third party sources (e.g., wire services, networks, syndicators, freelancers) so that they can use content on the Web, on mobile, and on other non-local media? How can they incorporate user generated content into their offerings without increasing their potential liability? When publishers and broadcasters negotiate new media deals, how can they gaze into a crystal ball and determine what rights they'll wish they had reserved for themselves, and what limitations or restrictions they'll wish they had imposed on the other party as media platforms evolve? This session features lawyers for major publishers and broadcasters who are grappling with these and many other issues as traditional media companies become multiple-platform media operations. David Wittenstein, Partner, Dow Lohnes Deloitte Consulting LLP, Moderator Additional speakers to be announced

12:30 PM - 1:45 PM Session A Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also

brings with it a complex labyrinth of difficult options John Penney, Global Strategy, IMG Global Media Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Services Lewis Henderson, Senior Vice President, William Morris Agency Jonathan Bond, CEO, Kirshenbaum, Bond & Partners Rishi Malhotra, Vice President, On Demand and MultiPlatform Marketing, HBO Ira Rubenstein, Executive Vice President, Digital Sales and Marketing, Sony Pictures, Moderator Additional speakers to be announced

Session B Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commercebased partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Scott Hagedorn, U.S. Director, OMD Digital Peter Gardiner, Partner, Chief Media Officer, Deutsch, Inc. Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Christoph Stadeler, CEO, MRM Worldwide Germany Amanda Richman, Senior Vice President, Director of Digital Services, MediaVest Worldwide Federico Grosso, Senior Vice President, Business Development, blinkx Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator

12:30 PM - 1:45 PM Workshop A: Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Data can be interpret-

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ed in any number of ways, drawing any number of conclusions, some proving to be on target, others leading to shaky investment of time, energy and useful results. The good news is that the ability to understand the metrics and analytics being applied to the new technologies - broadband, UGM, Social Networks, P2P and mobile – are beginning to show results. In this session, we will take a look at the latest techniques and question the assumptions that underpin advertising in the new medias. Jon Gibs, Vice President, Media Analytics, Nielsen Online Jack Flanagan, EVP, comScore Media Metrix Patrick Moorhead, Director – Advanced Marketing Solutions, Avenue A | Razorfish Cari Weisberger, Senior Partner, Group Director, MEC Interaction David Rosenberg, Director of Emerging Media, JWT Mark Ghuneim, CEO, Wiredset, Moderator

Workshop B: Web 2.0: The Emerging Law of Wiki, Blogs and Social Networks and Its Impact on Traditional Business and Entertainment The Web 2.0 universe is opening an entirely new and untested world of rights, rights holders and technology innovation. The Web 2.0 content rights, legal and technology space is perhaps entering it’s “intellectually scalable period” of investigation, probing and growth. The legal, technology and content industries will all be facing new and untested challenges. The legal implications of content rights, intellectual property, the relationship between rights holder and the myriad levels of digital distribution channels and distribution formats inherent in the web 2.0, Wiki. blogging and social networking worlds are now just emerging. We are delighted to be at the start of this new conversation. Gil Penchina, CEO, Wikia.com Ian C. Ballon, Shareholder, Greenberg Traurig LLP Dan Kummer, Vice President, NBC Universal Todd Herman, Managing Director, Mediagasm, LLC, Moderator Additional speakers to be announced

2:15 PM - 3:30 PM Session A Global Media and Global Brands in a Digital Universe A transformation of advertising and media is steadily taking form. As the digital technologies emerge and engage the consumer in new and better-understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a ever expanding global economy and the increasing strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, a global advertising and branding strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. David M. Sable, Vice Chairman, Chief Operating Officer,

Wunderman Michael Kassan, Entertainment and Media Consultant, Moderator Additional speakers to be announced

Session B Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Terry Mackin, Executive Vice President, Hearst-Argyle Television Sean Carey, Senior Executive Vice President, Sony Pictures Television Sandy Wax, President, PBS Kids Sprout, Comcast Programming Group Sam Howe, Chief Marketing Officer, Time Warner Cable Patricia Gottesman, Executive Vice President, Digital Marketing & Commerce, Cablevision Systems Corp Herb Scannell, CEO, Next New Networks, former, Vice Chairman, MTV Networks Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator

2:15 PM - 3:30 PM Workshop A Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reach-


ing and developing relationships with an even larger customer base Bant Breen, president, Interpublic’s Futures Marketing Group Kevin P. Ryan, Co-Chairman, Alley Corp., former CEO and co-founder, DoubleClick Dave Morgan, Executive Vice President, Global Advertising Strategy, AOL Scott Kessler, Senior Director, Information Technology, Internet Software & Services and Internet Retail, Standard & Poor's Equity Research Marc Ruxin, SVP, Director, Digital Strategy and Innovation, MCCANN WorldGroup Ian Schafer, President and Founder, Deep Focus Dean Carignan, Director, Ad Business Strategy, E&D Division, Microsoft Corporation Tim Chang, Principal, Norwest Venture Partners, Moderator

Workshop B DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision While "Content is King," it is also under continual attack and strain within the exploding multi-platform universe. As we move further into a world of mobile, broadband, DVD, cable, satellite and telco, information on demand and interactive advertising, keeping track of, evaluating or finally licensing or reaching agreement on how rights are to be assigned and revenue shared is not only challenging, it is a thorny and time consuming problem. In this session, we bring together experts who are intimately involved in the day to day issues addressing the rightsholder dilemma. We live in a world of extremes, from those that represent the disruptive technologies who at the least threaten or confound the rightsholder to the content owner, creator or producer who are trying to come to grips with their options and responsibilities. Hosted by: James M. Burger, Attorney at Law, Dow Lohnes Alan Bell, EVP and CTO, Paramount Pictures Dr. Jian Zhao, CTO, Thomson STS Robert Schumann, General Manager, Cinea Jon Baumgarten, Partner, Proskauer Rose Ton Kalker, Senior Research Scientist, Hewlett-Packard

3:45 PM - 5:00 PM Keynote Roundtable State of the Industry Probing the Future of the Media, Entertainment & Technology Industries Tom Lowry, Senior Writer, BusinessWeek, Moderator Speakers to be announcd

Thursday, March 13th 9:15 AM - 10:15 AM Keynote Speaker Leslie Moonves, President and Chief Executive Officer, CBS Corporation: Leslie Moonves is President and Chief Executive Officer of CBS Corporation. In this role, he oversees all operations of the company, including the CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Stations, CBS Paramount Network Television, CBS Television Distribution Group, Showtime, CBS Radio, CBS Records, CBS Outdoor, Simon & Schuster, CBS Interactive, CSTV Networks, Inc., CBS Consumer Products and CBS Home Entertainment. Prior to the Viacom separation in 2005, Moonves served as Co-President and CoChief Operating Officer of Viacom and Chairman of CBS, overseeing all of Viacom's domestic and international broadcast television operations, radio division and outdoor advertising operations. Moonves was promoted to Chairman and CEO of CBS in 2003, and prior to that, was President and Chief Executive Officer, CBS Television, a position he was elevated to in April 1998. He joined CBS in July 1995 as President, CBS Entertainment. Under Moonves' aegis, CBS has developed television's Number One drama, "CSI: Crime Scene Investigation;" the king of reality series, "Survivor"; and hit series such as "Everybody Loves Raymond," "Two and a Half Men," "The King of Queens," "CSI: Miami," "Without A Trace," "Cold Case," "CSI: NY" and the Emmy Award-winning reality series "The Amazing Race." It was during this time CBS became America's most watched television network, going from last to first during Moonves' leadership. He joined CBS from Warner Bros. Television, where as President, he oversaw a television division that supplied the greatest number of programs to network television for nine consecutive years, culminating in a record-setting 22 series (including "ER," "Friends" and "The Drew Carey Show") on the 1995-96 network schedules. He had been President of Warner Bros. Television since July 1993, when Warner Bros. and Lorimar Television combined operations. From 1989 to 1993, he had been President of Lorimar Television. He joined the company in 1985 as executive in charge of its movies and mini-series, and became head of creative affairs in 1988. Earlier in his career, Moonves was Vice President of movies

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and mini-series for Twentieth Century Fox Television, where he was also in charge of first-run syndication and pay/cable 5 programming. He had previously been Vice President, development, for Saul Ilson Productions (in association with Columbia Pictures Television) and a development executive for Catalina Productions. Upon graduation from Bucknell University, Moonves pursued an acting career at New York's Neighborhood Playhouse, studying under the renowned Sanford Meisner. He performed in numerous stage and television productions before opting to produce plays on Broadway and in Los Angeles. Moonves is a member of the NCAA Advisory Board, the board of directors of the Los Angeles Free Clinic and the board of trustees of the Entertainment Industries Council. He is a trustee of the National Council for Families and Television and of the American Film Institute and is past president of the Hollywood Radio and Television Society. He is also co-chair of the Los Angeles Board of Governors of the Museum of Television & Radio. In March 2003, Moonves was honored by the International Radio and Television Society as the recipient of the Gold Medal Award, one of most prestigious honors in media and entertainment. Since joining CBS, Moonves has also been named Variety's Showman of the Year and Entertainment Weekly's Most Powerful Man in Hollywood and received the Casting Society of America's Career Achievement Award. He is also a past recipient of the American Jewish Committee's Sherrill Corwin Award, given to outstanding leaders in the entertainment and communications industry.

10:45 AM - Noon Media, Entertainment, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets In the past year, the YouTube - MySpace - Facebook experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new "major media networks." In this session we will explore user generated media as a phenomenon, as a business and as a communications and entertainment medium. Herb Granath, Chairman and CEO, MEHI and former Chairman Emeritus, ESPN Ross Levinsohn, founder, Velocity Investment Group, former President, Fox Interactive Media Isaac Palmer, Managing Director, Fortress Investment Group Pete Foley, Senior Managing Director & Origination Leader, GE’s Media, Communications & Entertainment Joshua L. Steiner, Managing Principal, Quadrangle Group LLC

Tuna N. Amobi, CFA, CPA, Senior Equity Analyst, Media and Entertainment Group, Standard & Poor's Equity Research, Moderator

Session B The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Henrik Werdelin, Chief Creative Officer, Joost Bernard Gershon, SVP/GM, Corporate Strategy, Business Development & Technology, The Walt Disney Company Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks Fred McIntyre, Senior Vice President, AOL Video Neil Sequeira, principal, General Catalyst Justin Chapweske, CEO, Swarmcast Howard Tiersky, Vice President, Media & Entertainment, Capgemini, Moderator

10:45 AM - Noon Workshop A Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile In this session, we will attempt to understand the implications of a zero sum game in the analysis of advertising, that is, as the new media platforms expand, gain greater consumer acceptance and loyalty, the impact of broadcast network advertising and its share of revenue both erode. Is this idea an accurate read or is it a misunderstanding of the reality? This explanation may appear to be an obvious notion of give and take, but the power of broadcast vs. the growth of the new media platforms may not be a simple winner-loser relationship. In this complex world of advertising, branding and consumer needs, the role of the advertiser, the media and technology resides a story of never ending saga of the American entertainment and economic enterprise. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology, Nielsen Media Research Tracey L. Scheppach, Vice President/Video Innovation Director, Starcom USA Jen Soch, VP, Director of Advanced TV, MediaVest USA Keith Kocho, founder, ExtendMedia Ken Papagan, President & Chief Strategy Officer, Rentrak


Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator

Workshop B Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce Since its beginnings, technology has transformed the entertainment industry and media industries. And while there were always the naysayer, predicting such gems such as the end of Hollywood with the invention of TV or that cable would doom the TV industry, the entertainment industry has more durable than they could have ever suspected. In fact, with the coming of new technologies, the entertainment and media industries has emerged as a global powerhouse. And the more things change, the more they stay the same. Entertainment and media are being challenged once again - Hollywood 2.0 is now upon us with an entirely new set of technologies with new rules of engagement. In this session, we are delighted to welcome a group of frontline players in the Hollywood 2.0 transformation. Phil Ressler, Vice President, Clearstone Venture Partners Brett Close, President & CEO, 38 Studios Todd Zander, Business Development, Digital Music Group, Verizon Brent Weinstein, CEO, 60Frames Entertainment CAA, speaker to be announced Microsoft, speaker to be announced Daniel Harris, Chairman & CEO, MEDIAPASS Network, Moderator

12:30 PM - 1:45 PM Session A Movies and TV Programming to the Consumer – All Video All the Time: Broadband, ITV, DVD & Mobile Movies, TV and video programming delivered via broadband Internet! An idea that seemed to be dead on arrival just a year or two ago, is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet - via the PC and via the set-top is very much a part of our future. A centerpiece of this anticipated future is the expectation that the PVR, the Personal Video Recorder will become a fixture on the next generation of all home PCs as well as in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it doesn’t take brain surgery to see how the herky-jerky downside of IP delivery of rich media will become a thing of the past or at least a secondary consideration as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via the cable or satellite. IP delivery of features is about to reshape the landscape of the film industry. Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC Ron Lamprecht, Senior Vice President, Digital Distribution, NBC Universal BBC, speaker to be announced Shawn Michels, Director of Product Management, Enriq

Stephen Condon, Vice President, Worldwide Marketing, Verisign Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC and President, National Academy of Television Arts & Sciences, Moderator

Session B Embracing the Personalized Consumer Entertainment, Technology and Commerce - From the Digital Home to the Mobile Platform The consumer lives in three digital environments, the home, work and mobile – experiencing what we might call the always connected, digital lifestyle. In this session, we will address how the technology, the content providers and developers have adapted themselves to the evolving needs of the digital lifestyle, serving a home-based media, a worked based media and mobile media. Whether it’s a wirelessly connected home with set-tops, PCs, HDTVs and phone devices; a broadband mobile device, a fully loaded media friendly car, a broadband workspace or public space, the consumer is connected all the time, sending or receiving information and content. In this session, we will explore what it means to create and enable that fully connected universe. James Henderson, Vice President Digital Development & Supplier Management, Comcast Cable Debbie Solomon, Senior Partner, Research Director, MindShare USA John K. Morrow, Vice President, Strategy Development and Execution, Transmission Network Systems, Scientific Atlanta, A Cisco Company Martin Stein, Senior Director, Digital Media Solutions, Home & Networks Mobility, Motorola Inc. Toffer Winslow, Executive Vice President, Sales & Marketing, ChoiceStream Richard B. Anderson, General Manager, IBM Global Media & Entertainment Industry, Moderator

12:30 PM - 1:45 PM Workshop A The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. David Lang, President, MindShare Entertainment John McCarus, VP Director Brand Content, DIGITAS

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Chet Fenster, Managing Partner, MEC Entertainment Xavier Kochhar, Business Development, Corporate Alliances, The Walt Disney Company Roy Salter, Principal, The Salter Group, Moderator

Workshop B The Television, the PC, Online Video and the Digital Consumer Experience The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, bro a d b a n d based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future Mitch Weinraub, Executive Director, Products and Services, Comcast Media Center Brad Elders, Chief Revenue Officer, TidalTV Nick Chakalos, Senior Director, Strategy & Business Development, Home & Network Mobility Business, Motorola Stephen Trainor, Vice President, Strategy, Content Markets Group, Level 3 Frank Nein, SVP of Business Development & Marketing Communications, Lexicon Digital Communications, LLC Jeffrey Binder, Managing Director, Harvard Venture Partners, LLC, Moderator

2:15 PM - 3:30 PM Session A The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience The next generation mobile device has set a new threshold of design, elegance and features that all future mobile devices will be compared to. The Mobile Platform 2.0 will no longer be acceptable to the consumer as anything less. It is possible that a mobile device offer a specific feature – a communications tool or entertainment concept and specialize in just that – in other words, it is not clear that the Mobile Platform 2.0 be an all-inone product. Nevertheless, the next generation devices have forever raised the bar for what all future mobile platforms must aspire to. In this session, we will address Mobile 2.0 – the features, the network capabilities and consumer expectations. Salil Dalvi, General Manager, Wireless, NBC Universal

Charlie Payne, Executive Director of Media, AT&T Mobility Joshua Spanier, Director of Communication Strategy, Goodby, Silverstein & Partners Anup Murarka, Director, Technical Marketing, Mobile and Devices, Adobe Systems Inc. David Thompson, Content Acquisition Manger, Music and Video/ Mobile TV, Sony Ericsson Omar Javaid, Vice President of Business Development, QUALCOMM MediaFLO Technologies Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas, Moderator

Session B Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2008 is the Year of Broadband. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2008, and what are the implications for 2009 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Todd Krieger, Senior Vice President, Denuo Tara Maitra, VP & General Manager, Content Delivery, TiVo Jonathan Leess, President, CBS TV Stations Digital Media David Zagin, EVP Affiliate Marketing and Distribution, A&E Television Networks Lisa Hsia, Senior Vice President, NBC Universal Bravo Jason Forbes, VP, Media & Entertainment, Capgemini Derek Kuhn, Senior Director of Marketing and Business Development, Strategic Solutions, Alcatel-Lucent, Moderator

2:15 PM - 3:30 PM Workshop A Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation Tod M. Sacerdoti, CEO & Founder, Brightroll Eric Hadley, CMO, Heavy Corporation Brad Davis, Senior Vice President, Advertising Sales, Disney Online, The Walt Disney Company


Michael Gordon, Co-founder and Chief Strategy Officer, Limelight Networks Richard M. Anderson, President & CEO, Zip.tv, Canada's Leading Online Video Service Darcy Lorincz, CEO, Origin Digital Scott Cohen, CEO, DimeStore Media, Moderator

Workshop B Virtual Worlds – the Massively Multiplayer Phenomena – a Global Media Marketplace While virtual worlds and the massively multiplayer game are not technically the same thing, their similarities are striking and in this session we will take a look at a broadband and mobile universe that is growing into a full-fledged digital society of friends and distant strangers who are creating, living, gameplaying and otherwise immersing themselves in alternate human or non-human environment. In today’s advanced graphical broadband and mobile world, it is easier to understand how daily life in an all-digital environment – be it entertainment, work, adventure, travel or alternate lifestyle could become as real and accepted as real life. In this session, we will open a discussion of what our 2nd lives are all about. Matt Bostwick, SVP MTV Networks Andrew Schneider, President, Live Gamer Craig Sherman, CEO, Gaia Online John Needham, CFO and Senior Vice President, Sony Online: Entertainment Rhonda Lowry, Vice President, Strategy and Operations Group, Turner Broadcasting AJ Peralta, Chief Creative Officer, Icarus Studios, Moderator

3:45 PM - 5:00 PM Session A: Publishing 2.0: Re-Imagining of the Newspaper and Magazine Industries: Broadband, Mobile, UGM, IPTV and Advertising The newspaper and magazine industries can no longer be thought of as print media. The web and mobile and soon to be IPTV and interactive TV strategies from the newspaper and magazine industries are among the most interesting and innovative approaches to new media. In this session we will hear first-hand from the leaders in the Publishing 2.0 transformation and learn how these publishing brands have become media brands, how their content and business models have changed, and how they've capitalized on their recognition of the tremendous upside for revenue and multi-platform efficiencies. Vivian Schiller, Senior Vice President and General Manager, NYTimes.com Ned Desmond, President, Time Inc. Interactive Jamie Pallot, Editorial Director, CondéNet Jim Brady, Executive Editor, WashingtonPost.com David Kang, Senior Vice President and General Manager, Subscription Services, Rodale Paul Slavin, Senior Vice President, ABC News Digital Sue Cross, VP Online Newspaper, AP Online, Moderator

Session B: Social Media, UGM, Web Applications and Advertising: Monetizing the Interactive Experience In this session we will address the relationship of advertising

and commerce in the more cutting edge media platforms of search, social media, UGM and P2P. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway con- 8 cepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Jim Bernard, General Manager, MarketWatch Steve Greenberg, CEO and Founder, S-Curve records and Chairman, Nabbr, former President, Columbia Records Marcien Jenckes, CEO, Voxant Benjamin Ezrick, Senior Strategist, Digital Innovation, Ogilvy Interactive, New York Chris Fralic, Partner, First Round Capital, Moderator

Session C: Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies Phill Robinson, Chief Executive Off i c e r, Cachelogic Chris Monteleone, Vice President, Interactive, MSG Interactive (a division of Madison Square Garden, Inc.) Ted Cohen, Managing Partner, TAG Strategic, Moderator


Media Summit Program  

Media Summit is a conference for the entertainment, technology, media and advertising industries

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