Heartland Conference 2024 Prospectus

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Heartland Conference


WATERLOO, IA • June 10-12, 2024


» AGENDA AT-A-GLANCE MONDAY, JUNE 10 7:30 a.m. - 5 p.m.

Registration Open

10 a.m. - Noon

A Journey Through VGM’s Headquarters


Van G. Miller Memorial Golf Tournament* (Lunch included - 12:30 p.m. Shotgun Start)

Noon - 1:30 p.m.

Your Choice for Lunch*

12:30 - 2:30 p.m.

A Journey Through VGM’s Headquarters

2 - 4 p.m.

Escape to the Great Outdoors or A Journey Through VGM’s Headquarters

3 - 5 p.m.

A Journey Through VGM’s Headquarters

6 - 7 p.m.

First-Time Attendee Social

7 - 10 p.m.

Party on the Plaza

TUESDAY, JUNE 11 7:30 a.m. - 5 p.m.

Registration Open

8 - 8:30 a.m.

Opening Message

9:45 a.m. - 4 p.m.

Conference Education Sessions

Noon - 1:30 p.m.


2 - 4 p.m.

A Journey Through VGM’s Headquarters

4 - 7 p.m.

Exhibit Hall Grand Opening

7 - 10 p.m.

Connections and Coasters at Lost Island Amusement Park

WEDNESDAY, JUNE 12 8 a.m. - 5 p.m.

Conference Education Sessions

9 - 11 a.m.

Partner Connections

11 a.m. - 2 p.m.

Exhibit Hall Open and Lunch

2 - 4 p.m.

A Journey Through VGM’s Headquarters

6:30 - 10 p.m.

Dancing Through The Decades

*This event is not covered by the registration fee.


Heartland Conference 2024 | www.vgmheartland.com

» NEW THIS YEAR! • Partner Connections

• Dancing Through the Decades

• Party on the Plaza

• Escape to the Great Outdoors

Partner Connections At the Heartland Conference, providers have the opportunity to engage in a dynamic speed networking event tailored for connecting with manufacturers and service partners. This fastpaced session allows participants to efficiently establish new connections, explore potential collaborations, and exchange valuable insights within the healthcare industry. With structured time slots and facilitated introductions, attendees can maximize their networking efforts and forge mutually beneficial relationships to drive innovation and growth.

Dancing Through the Decades Dancing Through the Decades is a mega-sized blast from the past that will transport you on a dazzling whirlwind tour of the 1950s to the 1990s. Imagine stepping into a vibrant time machine where each decade comes alive with its unique flair and style! Put on your dancing shoes, channel your favorite era, and get ready to groove through time at the Dancing Through the Decades Farewell at the Farm! Don’t forget to pack your favorite decade attire!

Party on the Plaza The kick-off to Heartland Conference is in a NEW location this year! Join us on the Plaza for fun, networking, good food, drinks, and music! Don’t worry, transportation will get you to the right spot!

Heartland Conference 2024 | www.vgmheartland.com


» UNPARALLELED EDUCATION VGM Heartland Conference offers two days of in-person education. Your registration grants you access to education tracks mapped out to provide the premier education you can only find at Heartland. More than 60 total sessions available with your full conference registration! » Click here to view the complete agenda.


Heartland Conference 2024 | www.vgmheartland.com

» SAMPLE OF OUR SESSIONS Business Leadership & People Strategy

A New Kind of Diversity Closing the Generation Gap Heather Marquez, ActionCOACH

Engagement at Every Turn: A Discussion of Current Trends Lindy Tentinger, VGM & Associates, and Miriam Lieber, Lieber Consulting, LLC

Navigating Mental Health in the Workplace Sara Laures, VGM Group, Inc. » Click here to view the complete agenda.

Heartland Conference 2024 | www.vgmheartland.com


» SAMPLE OF OUR SESSIONS Complex Rehab Technology

Elevate YOUR Clients with Seat Elevation (For Medicare and Medicare Part C Plans) Dan Fedor, U.S. Rehab, and Wayne Grau, NCART

RESNA/DMERT Pathway to the ATP Certification Andrea Van Hook, Executive Director, RESNA, and Tyler Mahncke, President, U.S. Rehab

A Voice for Clinicians: The Clinician Task Force Perspective Cara Masselink, Clinicians Task Force

Estimating Life-Cost of Complex Rehabilitation Technology Using Real-World Data Dr. Mark Schmeler, University of Pittsburgh, Corey Morrow, Medical University of South Carolina

Billing & Reimbursement

Collection, Reduction, & Waiver of Copayments: Rules to Follow & Traps to Avoid Ronda Buhrmester, VGM & Associates, and Miriam Lieber, Lieber Consulting

Payer Negotiations: Not So Scary Amanda Yavorsky, McKesson, and David Chandler, AAHomecare

The Future of PAP Adherence with the Use of AI Dr. Colleen Lance, React Health

[Panel] Advanced Technology for Asset Management, Operating Efficiency, and Patient Care Elby Beal, O2 Concepts


» Click here to view the complete agenda. 6

Heartland Conference 2024 | www.vgmheartland.com

» SAMPLE OF OUR SESSIONS Regulatory & Audits

Navigating the Managed Care Space Jeffrey Baird, Brown & Fortunato, Laura Williard, AA Homecare, and David Chandler, AA Homecare

Navigating Legal Dynamics: Evolving Trends in Statistical Sampling, Extrapolation, and Managed Care Audits Stephen Bittinger, K&L Gates, LLP, and Wayne van Halem, The van Halem Group

[Panel] Embracing Innovation: Exploring AI in HME Chris Rose, VGM & Associates, Scott Hagberg, VGM IT, and Shane Rogan, VGM & Associates and VGM Fulfillment

Three Key Strategies for Collecting More From Your Patients While Keeping Cost Low Jennifer Leon, Brightree, LLC

Business Operations

State of the DME Industry: How SWOT Might Shape Your Future Alan Morris, VGM & Associates » Click here to view the complete agenda.

Heartland Conference 2024 | www.vgmheartland.com


» SAMPLE OF OUR SESSIONS Sales, Marketing, & Retail

Empowering Retailers: Community Engagement Strategies with Events and Marketing Dana Donofree, AnaOno

Utilizing Patient Engagement to Increase Your Revenue Chad Feinberg, Nymbl Systems, and Chris Watson, Nymbl Systems

Marketing 101: Strategies for Business Growth and Boosting Revenue Krista McNurlen, Mandi Rodgers, Kayla Mahler, VGM & Associates

Specialty Markets

Breast Cancer Survivorship and After Treatment Care Julie Gleason, ARNP, UnityPoint

Persistence in Payer Coverage and Payment: A Real-Life Case Study Ronda Buhrmester, VGM & Associates, and Miriam Lieber, Lieber Consulting, LLC

» Click here to view the complete agenda.


Heartland Conference 2024 | www.vgmheartland.com

» EXHIBIT HALL Attend the expo to experience even more opportunities to interact with VGM’s vendor partners. See their industry-leading products, software solutions, and conference promotions all while enjoying refreshments and networking with peers.

Heartland Conference 2024 | www.vgmheartland.com


» ALL-INCLUSIVE PRICING You CANNOT Afford to Miss This! We keep our pricing all-inclusive because attending Heartland is about supporting our industry. With all the educational sessions and the networking opportunities for only $549*, you can’t afford to miss Heartland Conference this year! Here’s What You Get With the Heartland Conference All-Inclusive Price: Education tracks in areas such as complex rehab technology; respiratory; billing and reimbursement; regulatory and audits; business leadership and people strategies; sales, marketing, and retail; business operations; and specialty markets Exhibitors from across the country gather at Heartland to showcase their industry-leading products and software solutions Networking opportunities with VGM members, VGM thought leaders, industry experts, and exhibitors Conference education, food, and entertainment Journey through the halls of VGM and learn how to maximize your membership EDUCATION


Full Conference Attendee Member One-Day Conference Attendee

$549* ($649 Regular)

*Early bird pricing expires April 12, 2024 NOTE: All pricing is listed in USD


SOCIAL EVENTS Guest Social Events Bring your spouse or guest to ALL social events.


Van G. Miller Memorial Golf Tournament


Limited spots available

» REGISTER Registration is open February 29.


Heartland Conference 2024 | www.vgmheartland.com

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