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Unleash the Possibilities with VetFolio

Media Kit What We Offer With more than 75,000 subscribers and growing, VetFolio offers your brand exposure to the industry decision makers you want to reach. We offer an expanding library of educational resources, including conference sessions from the North American Veterinary Community (NAVC) and the American Animal Hospital Association (AAHA), Web conferences, Certificate Courses, Surgery Videos and podcasts, VetFolio gives you the opportunity to showcase your message in front of 30,000 users each month. What We Do VetFolio brings together the best educational material in the industry, through the combined efforts and resources of the North American Veterinary Community (NAVC) and the American Animal Hospital Association (AAHA). We provide a one-stop resource platform for professional and personal advancement under a new way of learning — Continuous Education. Through on-demand, online resources, VetFolio puts education directly in the hands of veterinary professionals. We empower them to learn how they want, when they want — all at an affordable price. Veterinary professionals can trust us to provide the most comprehensive education in the industry.

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MAKE YOUR MARK Exposure

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Sessions

OVER

75,000 Subscribers 3

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Sessions

Heat Map — World Wide

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Top 10 Countries

Sessions*

New Users **

United States

38,880

17,810

Canada

2,727

1,372

United Kingdom

2,108

1,611

Australia

1,659

990

Russia

1,328

818

India

787

660

South Korea

518

295

Brazil

346

248

New Zealand

324

214

Japan

294

137


Sessions

Heat Map — US

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Top 10 States

Sessions*

New Users **

California

3,352

1,970

Florida

2,947

1,310

Texas

1,839

1,069

New York

1,767

1,057

Colorado

1,708

647

Illinois

1,694

861

Pennsylvania

1,420

753

Maryland

1,260

576

Michigan

1,210

676

New Jersey

1,177

579


LEAD THE PACK Education

CE Courses/Certificate Course Programs These interactive, on-demand courses supply Web-based CE for the whole practice team. • Create a series of courses or one stand-alone course • Reach thousands of veterinary professionals with an educational topic that relates to your brand • Certificate course series have averaged almost 1,000 completions per program Web conferences These Web-based programs provide one hour of CE, conveniently delivered to participants’ desktops, making them ideal for in-house training sessions and staff meetings.

+ 600–1,900 veterinary practices (average educational reach)

4 weeks home page promotion

+ 1 year (archived for more exposure)

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+ 2 weeks (time broadcasted)

+

Sponsor important issues (that support your business)

Use mailing lists (to follow up with attendees)


70 PERCENT

More than of Web conference participants say they can apply the information within one month at their practice. Educational Podcasts One of the newest resources for continuous veterinary education is the VetFolio Podcast Library. These podcasts allow users to listen — and learn — at their convenience, whether in the office, on their commute, or during their lunch break.

+ Average of 2,075 plays per podcast series

+ 1 week home page promotion

Sponsor important issues (that support your business)

New Product Showcase This new resource is similar to our educational podcasts, but keep the veterinary industry up-to-date on the latest advances in veterinary medicine.

+ Average of 572 plays per podcast series

+ 1 week home page promotion

Highlight your brand’s newest product(s)

RETRIEVE RETURNS Lunch & Learns

Use your presence on VetFolio as a tool in the field. Representatives from your brand can easily access your microsite from offices as they visit prospective customer practices to share new product information, and educational resources. New Lead Generation Help extend your reach by utilizing mailing lists comprised of Web conference registrants to target customers you know will be interested in your message.

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2017 Sponsor Packages Sponsorship benefits include:

Information on new products, innovations, and research

Regular metrics and user engagement

Gift subscriptions

Online and onsite brand exposure

Educational content development

VetFolio microsite

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Platinum P/S

Gold

Silver

Bronze

Corporate Subscriptions

50

50

50

50

$540/year

Web Conferences

2

1

0

0

$25,000 each

Certificate Course

4/2 modules

0

0

0

$18,000/module

Podcast Series

6/4 episodes

6 episodes

4 episodes

2 episodes

$1,875/podcast

1

1

1

1

$9,000/podcast

20 hours

8 hours

6 hours

4 hours

Microsite

Yes

Yes

Yes

No

$15,000

Course Site

Yes

Yes

Yes

Yes

$15,000

Banner Ads

Yes

No

No

No

$10,000

Yes

No

No

No

$30,000

Onsite Brand Exposure

Yes

Yes

Yes

Yes

$28,000

Dashboard and Metrics

Yes

Yes

Yes

Yes

Total Annual Sponsorship Cost

$80,000/ $65,000

$30,000

$15,000

$10,000

Total Annual Sponsorship Value

$285,540/ $240,540

$107,540

$86,540

$63,540

Description

New Product Podcast & Showcase Session Hosting

Value

$2,000/hour

Online Brand Exposure E-newsletter/Featured/

Sponsor/Featured Course/ Advertorial

VetFolio Platinum Sponsors

VetFolio Founding Sponsors

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GLOBAL DIAGNOSTICS

VetFolio Gold Sponsors


2017 VetFolio Media Kit